MotoManTV's original podcast, Inside the MotoMan Studio, now becomes a completely separate weekly show with a new home! From our airplane hangar studio, MotoMan shares the details of where to find the new MotoManTV Podcast as well as a glimpse of upcoming guests.

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BMW 3 Series. Ultimate Driving Machine. Dodge Viper and many more: All the brainchild of legendary automotive executive, Robert A Lutz. In kicking off the reimagined Inside the MotoMan Studios, we visit our old friend Bob Lutz and learn about his latest board appointments in the advanced materials and silicon carbon worlds then move onto his famous SWOT analysis of GM, Ford, BMW as well as start ups like Rivian, Lucid & others as we welcome Bob back to the reimagined MotoManTV Podcast!

00:00 – Introduction

01:20 – Bob Lutz Today

03:50 – EV Battery Breakthroughs

07:00 – Bob Lutz on Business Judgment

09:50 – GM Escalade V-Series Story

15:00 – Dealer Influence on Car Sales

16:00 – Tesla & Direct-to-Consumer Models

16:55 – Ford Report Card

20:00 – Ford vs GM in EVs

22:30 – Future of Electric Vehicles

25:00 – Dodge Charger EV Debate

27:15 – Lessons from the 70s & 80s

31:20 – The Role of Software

33:00 – Ford, GM & Chinese Competition

35:00 – Branding, Names & Belief Systems

40:00 – NAFTA & Global Trade

45:00 – U.S. vs China in EVs

54:00 – Meritocracy & Leadership

1:00:45 – General Motors Report Card

1:12:00 – German Luxury Brands Today

1:13:45 – Porsche & Toyota SWOT

1:18:20 – Tesla Design & Cybertruck Debate

1:21:45 – Lucid & Stellantis SWOT

1:24:00 – Bob Lutz Legacy

1:26:00 – Closing Reflections

#BobLutz #GM #Ford #Stellantis #BMW

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https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast

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Qualcomm, once solely focused on the device industry, has been making inroads into the Future of Cars for over a decade now. Starting with basic Car Technology then moving into Autonomous Vehicle Safety and Vehicle to Everything Communication, V2X, Qualcomm, through their Snapdragon Digital Chassis technology is attempting to redefine AI Automotive Technology. Their VP & Head of Global Product, Michael Roberts, sits down with MotoMan to paint a picture of an AI Driving Future.

00:00 – Introduction to Mike Roberts & Qualcomm: The Powerhouse of Automotive AI Chips

00:16 – AI’s Role in the Future of Cars & Driver Assistance Systems

00:28 – Understanding ADAS Safety and Human Error Reduction

00:41 – The “Plumbing of AI”: Qualcomm’s Role in Data Processing

01:17 – Misconceptions: AI vs. Autonomous Driving

01:40 – How Generative AI Will Transform the Car Cockpit

02:32 – Real-Life Use Cases: AI Agents Helping Drivers

03:20 – Qualcomm’s Evolution: From Mobile Chips to Automotive AI

04:52 – Early Qualcomm Automotive Partnerships & OnStar Systems

06:00 – Mobile Innovations Carried Over to Automotive

07:00 – Lessons Learned from Early In-Car Infotainment Systems

08:00 – Building Automotive-Grade Chips & Safety Compliance

09:14 – Customizing Chipsets for Different Automakers

10:01 – Competing in the AI & Automotive Market vs. NVIDIA

10:46 – EVs, Centralized Computing & the Software-Defined Vehicle

11:23 – Why ADAS Will Surpass Human Driving Safety

12:03 – Who Owns the Data? OEMs, Consumers & Qualcomm’s Role

13:06 – Car-to-Cloud Services & Personalized AI Experiences

14:07 – Snapdragon Flex: Combining Cockpit & ADAS on One Chip

15:00 – Expanding Functionality in Lower-Priced Cars

15:55 – Automakers Controlling In-Car Operating Systems

16:21 – Lessons from China: OEM-Owned User Experiences

17:45 – Qualcomm as Trusted Advisor to Global Automakers

18:41 – MotoMan Show Growth & How to Support the Podcast

19:23 – The Future of Cars: AI, Cockpits & Next-Gen Experiences

20:05 – Beyond Robotaxis: Near-Term AI Benefits for Drivers

21:02 – Smarter Cars, Safer Driving & Personalized Entertainment

22:26 – Reducing Driver Distraction with Better AI Systems

23:02 – Regulations, Level 3+ Autonomy & Building Consumer Trust

24:04 – Partnerships with BMW & GM on Advanced Software Stacks

25:27 – Acquiring Arriva & Expanding Qualcomm’s Automotive Software Role

26:23 – Leveraging BMW Learnings Across Other Automakers

27:03 – Audience Question: What Do You Want in Your Next Car?

27:42 – Closing Thoughts: Qualcomm as the “Emperor of Car Chips”

#Qualcomm #SnapDragon #AI

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https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast

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In this episode of the MotoManTV Podcast, we sit down with Miles Branman, the car content creator behind the popular MilesPerHr cars YouTube channel. Miles has built a career as an automotive journalist at the intersection of cars, storytelling, and digital media. He shares what it really takes to succeed as a modern automotive journalist and content creator.

We dive into:

• How Miles built and grew the MilesPerHr brand
• The changing landscape of automotive journalism & car media on YouTube vs traditional outlets
• The challenges (and opportunities) of turning passion for cars into a full-time career
• How a near death experience and his faith pushed him from being one of many traditional outlet automotive creators to being at the top of the POV Car YouTube genre

• How the MilesPerHr channel & making car content on YouTube is a signpost to the future of car media

Whether you’re a car enthusiast, aspiring creator, or just curious about the behind-the-scenes of automotive YouTube, this conversation is a masterclass into the world of modern car media.

00:00 - Intro: The MotoMan Podcast with MilesPerHr

00:20 - Habits of a Successful YouTuber

00:30 - The Perks of Reviewing Cars for a Living

00:44 - Wildest Interactions While Filming 01:40 - From Freelance to Full-Time: Miles's Career

Pivot

04:33 - A Life-Changing Accident: The Wake-Up Call

05:35 - The Long Road to Recovery

07:22 - Consistency & Routine for Success

12:19 - The First Drive Programs: A Journalist's Dilemma

17:41 - Is Content Creation a Grind? The Pressure of YouTube

23:19 - Switching from POV to Storytelling

32:05 - Top 3 Benefits of a Career in Automotive Media

40:53 - The Challenges of Automotive Journalism

47:11 - Personal Values and Career: The Role of Faith

53:57 - The Art of Forgiveness

1:00:04 - The EV Question: Is an EV a Good Only Car?

1:03:00 - Finding Your Voice: The Value of Authenticity

1:07:07 - Outro: Thanking the First Guest

#MilesBranman #MilesPerHr #AutomotiveCareers

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Download the MotoManTV Podcast @
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Proudly shot on Sony’s Cinema line of Cameras

In this episode, we sit down with Andreas Bovensiepen, CEO of Alpina, to explore the brand’s unique philosophy and enduring legacy. Founded by his father in the 1960s, Alpina has built a reputation for creating refined, high-performance BMWs that blend speed, luxury, and craftsmanship unlike anything else on the road. Andreas shares stories about growing up in the family business, what defines the “Alpina way,” and how the company continues to thrive while staying true to its roots.

If you’ve ever wondered why Alpina builds cars differently from BMW M, their future now that BMW AG has acquired the brand — and why enthusiasts around the world consider them works of art — this is an episode you won’t want to miss.

Chapters:

0:00 Intro: Andreas Bovensiepen 

1:27 Why Electrification Was Too Risky for Alpina 

3:56 What Did BMW Actually Buy From Alpina? 

7:04 Alpina's SECRET Engineering for BMW, Mini & Rolls-Royce

8:13 Alpina's Origin: From Typewriters to Tuning 

11:29 The Early Partnership That Made Alpina Successful 

14:23 The Strategic Shift: From M Competitor to Luxury Brand 

20:48 The Story Behind Alpina Blue & Green 

22:52 The Niki Lauda Story: How Alpina Helped Him Dodge the Army 

28:02 Inside the BMW Z8 Project 

39:10 A Champion's Story: Andreas Bovensiepen's Racing Career 

42:58 Winning the Nürburgring 24H... In a DIESEL?! 

45:57 Race Cars, Airplanes & Wine: The Alpina Lifestyle 

52:27 How to Manage Multiple Successful Businesses 

56:43 The Future of Alpina Classic Parts & Service 

1:06:52 The NEXT Chapter: The Bovensiepen-Zagato M4 

1:12:21 Back to Their Roots: The Future is Limited Editions 

1:15:40 Andreas Bovensiepen's 3 Keys to Success 

1:16:43 A Special Gift

#Alpina #BMWAlpina #AndreasBovensiepen #LuxuryCars #MotoManTV

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Proudly shot on Sony’s Cinema line of Cameras

In this episode of the MotoManTV Podcast, we discuss the $25,000 EV Revolution: Slate Auto's Customizable EV Pickup.

Is this the electric pickup that finally makes EVs accessible for everyone? The Slate Auto is an ultra-minimal, $25,000 electric workhorse with a radical plan: let the owner decide what their truck should be.

In this special podcast episode, we dive deep with Jeff Jablansky of Slate into the philosophy and engineering behind the blank Slate. We discuss:

• The Radical Price: Can the $25,000 EV Pickup win over buyers as the government incentives end?
• Modularity & Customization: From a two-seat work truck to a full five-seat SUV, the Slate can transform. We explore the add-on kits, 3D-printed accessories, and DIY personalization.
• The 'Anti-Tech' Approach: Why a minimalist interior with crank windows and no giant screen is a feature, not a bug.
• Range & Specs: A look at the battery options, mileage, and utility.
• The Jeff Bezos Connection: What does the Amazon founder's backing mean for this new EV startup?

Whether you're an EV skeptic, a truck enthusiast, or just looking for an affordable vehicle, the Slate Auto is a game-changer. Tune in!

Chapters:

0:00 Intro: Can This New American Car Company Save Us From $50,000 Cars? 

2:37 Why a Top Kia Exec Left to Join a Startup 

4:10 What is Slate? The Mission to Make Cars Affordable Again 

5:50 A $25k EV Truck That Becomes an SUV? Slate Explained 

7:09 The "Bring Your Own Screen" & 3D Printed Parts Concept 

12:13 Slate's Real Mission: Bringing Manufacturing Back to the USA 

16:29 Building an Automotive "Dream Team" from Volvo, Harley & More 

18:49 How Slate Plans to Survive Without EV Tax Credits 

24:06 Slate vs. Ford Maverick: The Battle for the Affordable Truck 

25:07 Slate's Secret Weapon: The Harley-Davidson Playbook 

31:10 Who is Funding Slate? The Jeff Bezos Connection 

35:45 SWOT Analysis: Is a Two-Door Truck a Mistake? 

39:34 SWOT Analysis: No AWD & Limited Range... Big Problems? 

42:56 Why Show a $25k Truck at Pebble Beach? 

44:38 Slate's Range Strategy: Why a Smaller Battery Makes Sense 

51:24 The Live Demo: Turning a Truck into an SUV in 45 Minutes 

56:28 Will Slate Offer Financing? 

57:42 The Coming Threat: Ford & Toyota Enter the Fight 

59:31 Inside the Slate Factory: From Phone Books to EV Trucks 

1:08:33 Outro: What's Your Slate SWOT Analysis?

#MotoManTV #SlateAuto #EVPickup #ElectricTruck #EVStartup #MadeInUSA #ElectricVehicles #Tesla #Rivian #CarPodcast #AutoIndustry #EVInnovation #FutureOfCars

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Download the MotoManTV Podcast @
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Proudly shot on Sony’s Cinema line of Cameras

In this episode of the MotoManTV Podcast, automotive journalist Craig Cole joins us to break down the changing world of car media. From EV startups like Slate shaking up the industry to the evolution of automotive journalism, we explore where the industry has been, where it’s going, and what it means for enthusiasts, journalists, and automakers alike.

Craig shares his candid thoughts on:

• The rise of EV startups and how they’re disrupting the automotive world
• The state of automotive media and how journalism has changed since 2015
• What the future holds for car coverage, journalism, and content creators

If you care about cars, media, or the industry’s future, this is a conversation you won’t want to miss.

🔔 Don’t forget to rate/review & subscribe to the MotoManTV Podcast for more in-depth conversations with leaders, journalists, and insiders shaping the automotive world.

Chapters:

0:00 Intro: Craig Cole 

1:52 The Biggest Change in the Auto Industry This Year 

2:37 The Pivot From EVs to Hybrids 

3:37 Corvette ZR1: A Stroke of Genius or a Big Mistake?

6:13 Corvette is CRUSHING the Competition | C8 Sales Numbers 

9:33 Introducing Auto Esoterica with Craig Cole 

13:30 GM's Risky EV Sales Strategy: A Repeat of 2008? 

16:36 Did Toyota Just Make a HUGE Mistake with EVs? 

21:51 How the Corvette Finally Became a 'Cool' Car 

24:43 The Bugatti Tourbillon Makes a Rolls-Royce Feel Cheap

29:18 The BIG Problem with Screens in Modern Cars 

37:12 Will Jeff Bezos's Car Company (Slate) Succeed? 

44:28 Is Toyota Losing Its Reliability Crown? 

50:48 Inside the World of Bugatti Owners: Renting NASA & F1 Tracks 

55:18 The Collapse of Automotive Media 

1:04:02 Outro: A Special Award

#CraigCole, #EVstartups, #automotivemedia, #automotivejournalism, #carjournalism, #mediadisruption, #EVindustry, #MotoManTV, #carindustry2025, #futureofcars

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Download the MotoManTV Podcast @
https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387

https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt

https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast

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In this episode, MotoMan sits down with Bob Boniface, Design Director of  @Cadillac , for a wide-ranging conversation on the future of Cadillac design and the brand’s next chapter beyond the CELESTIQ and Escalade. Bob shares his journey from  @buick  to Cadillac, insights on leading a design team through the EV transition, and why Cadillac is not abandoning internal combustion just yet. From the evolution of American luxury design to what opportunities lie ahead for Cadillac, this episode dives deep into how the brand plans to stay relevant — and aspirational — in a changing automotive world.Chapters:0:00 Intro: Bob Boniface - Cadillac's Design Mastermind0:16 Back to Cadillac: Bob Boniface Returns!0:48 Designing the Buick Wildcat: A New Face1:12 Evolution of an Icon: Reimagining the Cadillac Crest1:42 How a Design Sketch Changed Buick Forever2:30 Inside GM: Cadillac's Unique Standards & Processes3:30 The Cadillac Difference: Material & Switchgear Secrets4:30 Non-Negotiable Design: Sheet Metal Quality Matters5:50 Why Subtle Details Make or Break Luxury Design7:30 Unconventional Path: From Econ Major to Car Designer9:15 Breaking In: Bob's Internship Journey (ASC & Chrysler)9:58 Secret Origin: Designing the Impala SS Concept11:15 Chrysler's "Justice League": Working with Legends12:12 Creating an Icon: The Chrysler 300 Story14:38 Joining GM: Designing the 5th Gen Camaro Concept16:55 Concept King: Crafting the Chevy Volt17:28 Best & Worst Career Moments: Camaro & Volt Insights18:10 Childhood Obsession: How Bob Started Drawing Cars19:00 Earliest Cadillac Memory: The '66 Grille Imprint20:10 Q&A: Getting Into Car Design School21:10 Why a Late Start Helped Bob's Design Career23:15 Buick Wildcat: Gauging Public Reaction & Impact24:20 Buick & China: Why is This Market So Crucial?25:45 What is GM Doing RIGHT Today? Bob Explains26:50 Defining Cadillac: Proportions, Stance & Presence28:30 Keeping the Momentum: Cadillac's Design Future31:05 EV vs. ICE: Balancing Cadillac's Powertrain Strategy33:00 Flexible Future: GM's Architecture Advantage33:45 The Coupe Conundrum: Why Sedans/Coupes Struggle35:35 Is a Modern Cadillac Eldorado Possible?37:05 Celestiq is Just the Beginning: What's Next?37:45 Bob's Current Focus: Leading Cadillac Design39:10 Bob's Wishlist: Bigger Wheels, Better Stance!40:00 Q&A: What Defines a TRUE Cadillac Flagship?40:50 Final Thoughts & Wrap Up#BobBoniface #Cadillac #MotoManPodcast #GeneralMotors #GMDesign #CadillacCELESTIQ #CELESTIQ #CadillacEscalade #AutomotiveDesign #CarDesign #ICEcars #EV #FutureofCadillac #LuxuryCars #AutoIndustry #DesignDirector #TransportationDesignFor driving adventures & car reviews, before sure to visit us  @MMTVCars Download the MotoManTV Podcast @https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOthttps://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcastConnect with us here:https://www.instagram.com/motomantv/https://x.com/MotoManTVProudly shot on Sony’s Cinema line of Cameras

MotoMan sits down with Lucid Motors' Senior VP of Brand and Design, Derek Jenkins, for an unfiltered discussion. We talk about the launch of the Lucid Air, the Gravity SUV, the company's funding journey, and Derek's career through VW, Audi and Mazda. Plus, a deeply personal conversation about his car collection and surviving the Malibu Fires.Chapters:0:00 He Walked Away From His Dream Job for an EV Startup2:31 The Secret Pitch That Lured Derek Jenkins from Mazda to Lucid5:31 The Ex-Tesla Team That Convinced Him Lucid Could Win6:49 Sedan vs SUV: Lucid's First High-Stakes Debate9:29 Why Lucid Had to Be a Luxury Car Company10:46 Catching a Falling Knife: Why Lucid Gambled on the Sedan12:11 The Surprising German Super Sedan Lucid Targeted14:50 Naming a Car Company is Scarier Than Designing a Car19:15 From Sketching Cars to Building a Brand's DNA22:42 Bob Lutz: The One EV I'd Buy is a Lucid Air24:04 Why Lucid Took Money From Saudi Arabia (Not China)28:16 Lucid's Secret Plan to Be More Than a Car Company30:16 Can a Luxury Brand Also Power Uber & Your House?34:52 The Lucid Gravity SUV Was Always Part of the Master Plan36:41 From Millions to Billions: The Shocking Cost to Launch a Car39:02 Is the Gravity SUV Already Outselling the Air Sedan?40:53 The Real Reason Lucid Built its Factory in Arizona46:52 From Surf Kid to Legendary Car Designer51:22 How Valet Parking Led to a 28-Year Marriage52:48 The Story Behind the Groundbreaking Audi A2 Design56:47 Derek Jenkins' Hidden Role in the VW New Beetle1:00:05 Devastating Loss: His Self-Built Malibu Home & Car Collection1:02:25 The One Car That Miraculously Survived the Fire1:15:47 Using Lucid Tech to Restore His Classic Lotus Esprit1:18:02 Why He Really Left Volkswagen for Mazda1:20:14 Inside the Design Bake-Off for the ND Mazda Miata1:26:26 REVEALED: Lucid's Next Car to Compete with Tesla Model Y1:32:17 A Designer's Total Control: Cars, Showrooms & Marketing1:34:15 Analog vs Digital: A Battle for the Soul of the Luxury Car1:38:29 Will Lucid's Next Platform Leapfrog Porsche's Charging Tech?1:41:29 The 3 Keys to a Legendary Career in Car Design#LucidMotors #LucidAir #LucidGravity #DerekJenkins #MotoManTVPodcast #EVDesign #ElectricCars #CarDesign #Lucid #Future of Cars #Automotive Design, #CarDesigners #LucidMotorsSaudiArabia #PIFSaudiArabiaFor driving adventures & car reviews, before sure to visit us @

https://www.YouTube.com/@MMTVCarsDownload the MotoManTV Podcast @https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOthttps://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcastConnect with us here:https://www.instagram.com/motomantv/https://x.com/MotoManTVProudly shot on location at https://www.instagram.com/sbcustomsandexotics/

In this episode of the MotoMan Podcast, we sit down with Steve Saleen — racing legend, car builder, and the man behind some of the most iconic American performance cars ever made.

From selling his house to go racing… to building the original Saleen Mustang… to secretly engineering the Dodge Viper and manufacturing the 2005 Ford GT, Steve shares stories few have ever heard — including the rise and collapse of his $2 billion China venture, complete with a hostile takeover and 500 stolen patents.

This is the untold story of America’s Supercar pioneer, told in Steve’s own words.

Chapters:

0:00 How Far Would You Go to Chase a Dream?

1:50 Welcoming Racing Legend Steve Saleen

3:56 Growing Up in Southern California Car Culture

4:54 The 1956 Porsche That Started It All

6:26 Why He Sold His Porsche for a Shelby Mustang

8:03 My First Shelby: The "Cobra Kai" Car & 4-Foot Flames

11:20 The Near-Fatal Crash: "I Went Off a 200ft Cliff"

16:33 The Hard Lesson & Building a Race Car from a $300 Shell

17:53 My First Race: "The Worst Possible Thing Happened... I Won"

20:23 I Sold My House to Buy a Formula Atlantic Race Car

24:28 The Pivot: From Pro Racer to Car Builder

26:28 Ford’s SVO Plan & Why "America Wants a V8"

30:11 The Original Saleen Business Plan: Fund Racing

32:19 My Sister Funded the First Saleen Mustang

36:03 Debut Race: A Corvette Landed On My Hood

40:09 The Genius Move: Selling WITH a Full Ford Warranty

45:04 How the Ford Probe Almost Replaced the Mustang

48:03 The Saleen SC & The Pain of EPA Certification

52:04 The Big Secret: Steve Saleen Built the Dodge Viper

53:01 Surprise #2: Saleen Built the 2005 Ford GT

56:42 Creating the Saleen S7 Supercar

59:49 How the S7 Was Designed: No Clay, Straight to Carbon Fiber

1:02:23 How the S7 Won Saleen the Ford GT Contract

1:06:15 The Ford GT Engine Debate: V10 vs. Supercharged V8

1:08:23 Manufacturing the Ford GT with the UAW

1:11:22 Ford GT Pricing: I Wanted $200k, Ford Said $129k

1:15:41 The China Venture: Building a Global Car Company

1:18:49 The 850-Acre, 500,000-Car/Year Factory

1:21:21 The Global Plan: EV, SUV, and the Saleen S1

1:24:26 The Perfect Storm: How the China Deal Imploded

1:25:21 Hostile Takeover: "They Sent in Armed Troops"

1:27:31 The Aftermath: $2B Lawsuit & 500 Stolen Patents

1:31:39 What Is Saleen Doing Today?

1:33:04 The New Saleen Mustang & Truck Lineup

1:37:46 What's Next: The Saleen S1 and S11 Supercar

1:39:08 Curating the "Birth of the American Supercar" Exhibit

1:47:48 "American Idol" for a Car: Fans Vote on the S11 Design

1:50:00 Collector Talk: The 2005 Ford GT's Value

1:55:46 The Three Events That Defined Steve Saleen

#SteveSaleen #FordGT #SaleenS7 #DodgeViper #SaleenMustang #MotoManPodcast #AmericanSupercar

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Download the MotoManTV Podcast @
https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387

https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt

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Proudly shot on Sony’s Cinema line of Cameras

What really killed America’s optimism — and car culture along with it? In this explosive new episode, MotoMan sits down with Jack Baruth — automotive journalist, racer, and one of the most outspoken voices in the car world — for an unfiltered conversation about everything wrong (and right) in today’s auto industry.

From telling off David Spade at the Tower Bar to why the Lincoln Mark VIII represented the last great moment of American optimism, Jack opens up about how we lost the plot — and how car enthusiasm might still make a comeback.

They dive deep into:

🚗 The real reason young people can’t afford cars
⚡ Why the “inevitable” EV transition failed
🇨🇳 Whether China is dumping cheap EVs on the world
🏎️ How modern racing killed car culture
💥 Why Jack says Porsche has lost its soul
🇺🇸 And 3 positive signs that American car culture isn’t dead yet

If you love cars, hate buzzwords, and miss honesty in automotive media — this is the interview you’ve been waiting for.

Chapters:

0:00 Intro: Jack Baruth Unfiltered

2:17 The Most Controversial Guest Arrives

3:31 Jack's Resume: From Ford Credit to Philosophy

4:59 Why the Car Business is "Working in Dreams"

5:47 The Lincoln Mark VIII: A Symbol of Lost Optimism

8:10 Selling the Legendary Infiniti Q45 Active

10:00 Story: Telling Off David Spade at the Tower Bar

12:15 What Killed America's Optimism?

12:56 The Real Reason Young People Can't Afford Cars

14:54 "Interest in cars is a function of what's available."

15:52 Why Jack Baruth Hates the 1000hp Corvette

16:10 Jack Roasts Toyota's Entire GR Sports Car Lineup

18:12 The "Inevitable" EV Transition Was a Huge Failure

19:56 What is the First True Enthusiast EV?

20:46 The $75,000 EV: A Huge Missed Opportunity

23:27 The #1 Thing EVs Need to Succeed (It's Not Range)

26:13 Are Auto Journalists Just Shills for China?

26:58 Why the Chinese Auto Model Will NEVER Work in the US

31:39 Is China "Dumping" Cheap EVs on the World?

35:48 The Biggest Dumper: The US Government

36:15 GM Takes a $1.6 BILLION Loss on EVs

41:01 A Side of Jack You've Never Seen

45:09 3 Positive Signs for the Future of Car Culture

45:19 1: Stellantis $16B Bet on US Manufacturing

46:51 2: The Hemi is NOT Dead

47:52 The "Made in America" Comeback is Real

53:47 How EVs Secretly Killed the Affordable Small Car

58:05 "The root of car enthusiasm is young men."

59:06 Why is Car Culture "Good for America"?

59:23 The Auto Industry's Failed Duty to Young Men

1:02:46 The Chevy Trax Ad: A Dream for Women, Nothing for Men

1:06:12 Bold Claim: The Auto Industry's Job is to Give Men an Identity

1:08:20 Cletus McFarland is Right

1:11:35 Orwell's 1984: Have We Been Taught to See 5 Fingers?

1:14:05 What Changed Jack Baruth?

1:17:51 Jack's BRUTAL Takedown of Modern Porsche

1:18:25 "Porsche is a company without a soul."

1:21:26 "Porsche = Audi with a fancy nose"

1:23:13 Porsche is the Rolex of Cars (Artificial Scarcity)

1:24:54 The Problem with "Destination Cars" (GT3)

1:30:26 The Mythical Manual Pontiac 6000 STE

1:31:36 3 Positives & 3 Pitfalls for American Car Culture

1:35:46 Pitfall 1: Massive R&D Debt from the EV Pivot

1:38:44 Pitfall 2: Racing is Dying (It's Too Expensive)

1:41:42 "Car culture is downstream from racing."

1:42:51 Final Word: Car Enthusiasm is for Everyone

#MotoManTVPodcast #JackBaruth #CarCulture #EVs #Porsche #AutomotiveIndustry #MadeInAmerica #CarEnthusiast #ElectricCars #AutoIndustry #AmericanCars

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Proudly shot on Sony’s Cinema line of Cameras

Hyundai is on a design tear — from the IONIQ 5 N to the bold new “Art of Steel” Hyundai Crater Adventure Concept. But what’s really driving Hyundai’s rise?

In this episode of the MotoMan Podcast, Hyundai Americas Design Director Brad Arnold sits down with MotoMan for a deep dive into the real story behind Hyundai’s design revolution.

Brad shares how he went from “not a car guy” to leading design at one of the world’s most aggressive automotive studios. He opens up about his time at ArtCenter, the brutal reality of design school (including sleeping in a Chevy S10), and the surprising work ethic of car designers.

He also tells incredible behind-the-scenes stories — including how the Hyundai Chairman personally saved the IONIQ 5, why Hyundai brings back physical buttons while others chase screens, and what really happened in GM’s secret design studio.

Plus: Brad reveals exclusive details about the new Hyundai Crater Adventure Concept, the future of Hyundai EV design, and whether Hyundai is finally preparing a real off-road, Jeep competitor.

If you’re into car design, Hyundai’s rise, or the unexpected in the car world — this is one you don’t want to miss.

Chapters

00:00 From "Not a Car Guy" to Hyundai Design Manager04:06 Growing Up with Honda Racing & Motorcycles06:00 Discovering ArtCenter & The "Night Program"10:36 The Hyundai Meritocracy: Why the Best Idea Wins12:13 Leaving for GM: Inside the Secret "Transformers" Studio16:33 Returning to Hyundai: The Genesis & Luc Donckerwolke Era21:15 Teaching at ArtCenter: How Students Have Changed26:11 Sleeping in a Chevy S10: The Brutal Reality of Design School28:09 The Shocking Work Ethic Difference: US vs. China33:08 How the Chairman Saved the IONIQ 535:17 Why Hyundai Designs Are So Aggressive41:37 First Look: The New "Art of Steel" Adventure Concept45:23 Making EVs Fun: The IONIQ 5 N47:50 Why Hyundai is Bringing Back Physical Buttons53:21 SangYup Lee’s Regrets Designing the Camaro56:38 Imposter Syndrome in Car Design1:00:54 Can Hyundai Build a Real Off-Roader?

#Hyundai #HyundaiDesign #Ioniq5 #Ioniq5N #GenesisDesign #CarDesign #AutoDesign #EVDesign #HyundaiIoniq #HyundaiEV #MotoManPodcast #MotoManTV #BradArnold #ArtCenter #HyundaiCrater #HyundaiCraterConcept

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Proudly shot on Sony’s Cinema line of Cameras

In this episode of the MotoMan Podcast, Sasha Selipanov shares the story behind some of the most important modern performance cars — and why he ultimately left the biggest automotive brands to start his own company.

From growing up in 1990s Russia and sketching cars as a kid, to shaping icons like the Lamborghini Huracán and Bugatti Chiron, Sasha reveals the tension between engineering and design inside major OEMs, the creative realities of studio life, and what he learned working with Ferdinand Piëch and Koenigsegg.

The conversation then shifts to Sasha’s next chapter: founding Nilu and creating the Nilu 27 — a car built around analog driving, a manual transmission, and a philosophy that challenges the industry’s shift toward automation and AI.

If you’re interested in how iconic cars are created — and what it takes to build a new automotive brand from scratch — this is a conversation you don’t want to miss.

Chapters:

00:00:00 - Introduction

00:01:50 - Cars that became real

00:05:06 - Sketching Lamborghinis

00:06:46 - Formative Years

00:09:46 - Collecting Bullets

00:11:55 - Art center

00:12:40 - Meeting Inna

00:14:14 - Sketching Cars as kid

00:17:11 - 90's living in Russia

00:20:35 - From Volkswagen to Koenigsegg

00:21:59 - The Huracan

00:23:41 - The Chiron

00:28:11 - Studio vs Big Car Company's

00:29:37 - Ferdinand Piëch

00:35:56 - Engineering vs Designing

00:37:47 - Going into Genesis

00:42:22 - Koenigsegg

00:45:30 - Committee approach or dictatorship

00:47:27 - His experience at Koenigsegg

00:48:59 - Car production in Sweden

00:50:52 - Koenigsegg Gemera and CC850

00:54:02 - Sketches vs Reality

00:55:38 - Sketching thinking on a production level

00:57:18 - AI in the Automobile industry

00:59:47 - Life after Koenigsegg

01:02:15 - Starting a car company

01:05:08 - Getting Investors

01:07:45 - Throwing back to basis

01:12:35 - Nilu Engine Manufacturers/Hartley Engines

01:14:09 - Nilu 27

01:21:52 - Nilu's Manual transmission/Cima

01:24:27 - Challenges

01:28:07 - The Nilu Reception

01:31:09 - The choices he made

01:33:36 - Final Thoughts

#MotoManPodcast #SashaSelipanov #CarDesign #Hypercar #Nilu27 #Koenigsegg #Bugatti #Lamborghini #AutomotiveDesign #ManualTransmission #Supercar #CarDesigner #CarPodcast #MotoManTV #NILU27 #CarDesign #BugattiChiron #Koenigsegg #V12 #ManualTransmission

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Proudly shot on Sony’s Cinema line of Cameras

Most people see the smoke and the sideways Mustangs, but they don't see the payroll, the sleepless nights, or the massive career gamble that started it all. In this episode, Vaughn Gittin Jr. pulls back the curtain on the 20-year journey from a stable 9-to-5 to becoming the CEO of RTR Vehicles.

We discuss why he chose to move his entire life to the "Silicon Valley" of racing to stay ahead of the curve and how fatherhood forced a shift toward quality over quantity in his professional life.

Episode Chapters:
00:00:00 Vaughn Gittin Jr. and the Drifting Empire

00:01:25 ‘Vault’ episode disclaimer

00:02:11 Quitting a Stable Job to Pursue Racing Dreams

00:04:08 The Jump from Driver to Independent Team Owner

00:05:40 Responsibility for Payroll and Team Well-being

00:07:22 Strategic Move to Charlotte (The "Silicon Valley" of Racing)

00:09:50 Work Culture and Talent Management at RTR

00:12:15 The Impact of Fatherhood on Professional Career

00:14:50 Finding Balance: Less Time, Better Quality

00:16:14 Transitioning to Off-Road Racing and King of the Hammers

00:21:10 The "Fun-Having" Philosophy as a Brand Pillar

00:25:35 Technological Evolution in Drifting and Engineering

00:30:15 Relationship with Ford and Production Vehicle Development

00:35:40 Technical Challenges: Adapting to Different Surfaces and Terrains

00:40:22 Business Strategy: Selling a Lifestyle, Not Just Cars

00:45:10 The Future of RTR Vehicles and Next Steps

00:49:45 Mentorship and Supporting the Next Generation of Drivers

00:55:15 Lessons Learned in 20 Years of Business Career

00:58:15 Final Thoughts on Success and Gratitude

#VaughnGittinJr #RTRVehicles #Drifting #FordMustang #Entrepreneurship #Motorsports #KingOfTheHammers #BusinessStrategy #FunHaver #FormulaDrift

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For over 30 years, Simon Sproule has been inside the rooms where the biggest decisions in the car industry get made.

From working alongside Elon Musk at Tesla…

To witnessing the rise and fall of Carlos Ghosn…

This is a rare, behind-the-scenes look at how the modern car industry actually works.

We go deep into Tesla’s early momentum, what made it different, and why the rest of the industry is still trying to catch up. Along the way, we unpack Ford’s luxury ambitions, Nissan’s comeback, Aston Martin’s brand power, and the decisions that separate the brands that survive from the ones that don’t.

This isn’t a highlight reel—it’s a 2.5-hour deep dive into the wins, the mistakes, and the moments that changed everything.

CHAPTERS:

00:00:00 – Intro to Simon Sproule and the Career Behind the Scenes

00:01:19 – Car magazines, dealerships, and the road into Ford

00:04:55 – From internal comms to launching an icon

00:06:28 – Detroit, Jaguar, and the Premier Automotive Group years

00:10:04 – Lincoln, Luxury SUVs, and What Ford Was Chasing

00:13:41 – Why Luxury Brands Need Patience, Budget, and Great Designers

00:18:18 – Why Ford’s Luxury Dream Started to Crack

00:23:13 – Jaguar, Aston Martin, and James Bond

00:30:19 – Looking Back at PAG, Land Rover, and the Brands That Made It

00:37:37 – The Real Story Behind the Jaguar X-Type

00:50:54 – Going to the Nissan Renault Alliance

00:53:50 – Nissan’s Comeback, the 350Z, and Infiniti’s Big Moment

00:57:38 – Badge engineering, missed chances, and the Europe problem

01:03:39 – Carlos Ghosn, the GT-R, and the Power of Halo Cars

01:10:15 – Simon Sproule on Ghosn’s Rise, Fall, and the Alliance

01:16:37 – The Move to Tesla

01:20:35 – Launching Tesla in China and Why Elon Was Different

01:29:34 – What Simon Sproule Learned from Elon Musk and Tesla

01:39:38 – Why the Car Industry Still Follows Tesla’s Playbook

01:50:18 – Aston Martin, Mythology, and Selling Pure Emotion

01:56:46 – Does Aston Martin Need a Bigger Owner?

02:07:02 – Mythology, Brand Power, and Why People Buy with Emotion

02:09:52 – Residuals, Oversupply, and the Ugly Truth About Luxury Cars

02:18:51 – Leaving Aston, Stellantis, and Big-Group Politics

02:28:38 – Simon Sproule’s 3 Keys to Success and Final Thoughts

#Tesla #ElonMusk #CarIndustry #Automotive #Podcast #CarlosGhosn #EV #Nissan #Ford #AstonMartin #LuxuryCars #Business #motomanpodcast 

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Proudly shot on Sony’s Cinema line of Cameras

What happens when a hobby born out of "doomscrolling" turns into a global audience of 11.8 million people? In this episode, we sit down with Forrest Jones, the pioneer of the vertical car review format who fundamentally changed how we consume automotive media.

Forrest opens up about the high-stakes journey of building a massive digital empire, from the "leap of faith" moving to California during the pandemic to the viral Honda Odyssey clip that changed everything.

We explore the tension of maintaining a "real" voice while managing a massive business, including why he walked away from the security of paid reviews and how a devastating gear crash nearly ended it all.

Chapters:

00:00:00 - Intro with Forrest Jones

00:01:42 - How the Vertical Car Review Actually Started

00:03:23 - Forrest Jones on Moving from Texas to California During COVID

00:07:32 - Doomscrolling TikTok and Posting the First Car Video

00:09:13 - The Honda Odyssey Clip That Changed Everything

00:11:46 - How Forrest Jones Got Obsessed with Cars

00:14:28 - The Mazda CX-5 Videos That Opened New Doors

00:18:19 - Why He Stopped Doing Paid Reviews

00:19:44 - The Crash That Wiped Out All His Camera Gear00:22:25 - From Pandemic Chaos to 1 Million Followers

00:23:57 - Forrest Jones on Faith, Favor, and Staying Grounded

00:30:51 - What Makes Long-Form Car Content Actually Work

00:36:21 - Why Authenticity Still Wins in Short-Form

00:38:42 - Using AI Without Letting It Replace Your Voice

00:40:30 - How Forrest Jones Builds a 60-Second Review

00:47:09 - Audience Retention, Storytelling, and Finding Your Style

00:51:52 - TikTok vs Instagram vs YouTube: What Really Changes

00:56:02 - Managers, Sponsorships, and the Business Behind the Content

00:57:52 - Marriage, Humility, and Keeping Life in Perspective

01:02:29 - Why Forrest Jones Bought a VW ID. Buzz

01:11:00 - Dream Dad Cars, Corvettes, and the Case for Manuals

01:16:19 - Handling Success, Brand Deals, and Long-Term Income

01:20:36 - Reinvention, Missed Opportunities, and What’s Next

01:25:21 - Forrest Jones on the 3 Keys to His Success

01:33:59 - Final Thoughts on Content, Cars, and the Long Game

#ForrestJones #CarContent #AutomotiveMedia #CreatorEconomy #VerticalVideo #CarReviewer #SocialMediaGrowth #AuthenticContent #CarCommunity

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Proudly shot on Sony’s Cinema line of Cameras

How do you build a global automotive media brand from a "B-Tier" city with no budget and zero industry connections? You get scrappy.

Today on the MotoMan Podcast, we sit down with Jakub Wrobel, the visionary behind the "Walmart Top Gear" production style that helped The Straight Pipes leapfrog the automotive establishment. Jakub pulls back the curtain on the "psychopathic" decision to quit his stable job with only a limited buffer and a car he couldn’t actually afford.

We explore the "abusive relationship" with a 1980 C3 Corvette that made him hate the brand for 20 years, and why—at the height of his success—he is now choosing to prioritize "substance" and family.

Chapters:

00:00:00 - Intro to Jakub Wrobel and The Straight Pipes Blueprint

00:01:07 - Pahrump, Corvettes, and the Grand Sport Reveal

00:02:55 - How a Polish-Canadian Kid Became a Car Guy

00:06:52 - Meeting Yuri and the Friendship Behind The Straight Pipes

00:08:18 - Environmental Work, Film Industry, and the Camera Background

00:11:22 - Why The Straight Pipes Brought Cinematic Quality to YouTube

00:12:24 - Starting as an Exhaust Sound Channel in 2012

00:13:45 - The First Dealer Loaner and Turning Exhaust Clips Into Reviews

00:18:16 - Fatherhood, Family Influence, and Lessons from His Dad

00:19:50 - The Florida Road Trip and Raising a Kid Without Screens

00:25:29 - The Kia Stinger, Canadian Creators, and Early Press Trips

00:29:15 - Scrappiness, Timing, and Breaking Through From Canada

00:31:36 - Steady Growth, Schedules, and the Reality of Filming in Winter

00:34:51 - How Kids Changed the Business and Why They Hired an Editor

00:38:08 - His Wife, the Corvette Connection, and Changing His Mind on Corvettes

00:42:06 - Perfectly Imperfect Cars, C7 Corvettes, and the Elantra N

00:44:46 - Jakub’s Car History: IS F, GS 430, Raptor, and More

00:50:24 - Quitting the Day Job and Betting on YouTube

00:52:07 - Challenge Cars, the Fox Body Mustang, and Yuri’s Weird-Car Taste

00:56:43 - The C6 Z06, AMG Wagons, and Becoming a Corvette Guy

00:59:44 - The C5 Drift Car and Why Drifting Became the Answer

01:01:24 - Sponsorships, Business Instincts, and Protecting the Brand

01:04:44 - Watches, Fatherhood, and Building a Better Life for His Son

01:07:05 - The 2027 Corvette Grand Sport, Grand Sport X, and the Manual Debate

01:12:31 - Jakub’s Keys to Success and Final Thoughts

#MotoManPodcast #TheStraightPipes #JakubWrobel #Corvette #ZR1X #GrandSport #Drifting #CarReviews #MMTV #Entrepreneurship #WalmartTopGear #AutomotiveJournalism #YuriTereshyn #MotoManTV

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What does it actually take to become a racing legend?

For Ron Fellows, it wasn’t a silver spoon—it was a shovel. In this episode, the Corvette icon pulls back the curtain on the brutal financial reality of his early career.

From spending nearly a decade digging trenches for a natural gas company to fund his passion , to the "red flag" moment of financing a race car through a local bank , Ron shares the incredible story of how he managed to climb out of $50,000 in debt to become one of the most successful drivers in GM & Corvette history.

Chapters:

00:00 – Built Not Bought

01:18 – The Branding Guy

02:12 – Growing up in the Shadow of Motown

03:43 – The Epiphany Moment at Mosport

05:06 – Saving for a Go-Kart

08:11 – Financial Reality and the Backup Plan

11:26 – Digging Trenches to Fund the Dream

14:15 – The $50,000 Debt Trap

18:49 – From the Gas Company to Racing Instructor

22:43 – Meeting His Match and Finding Sponsors

27:21 – Is Racing Harder to Break Into Than the NBA?

36:11 – The Job Interview on the Podium

41:54 – The Organized Partner

51:50 – Taking Corvette to Le Mans

01:01:05 – Racing with Royalty: The Earnhardts & Corvette Racing

01:07:00 – Developing the C6 Z06

01:11:44 – The Spring Mountain Legacy

01:17:08 – People, Passion, and Success

#RonFellows #CorvetteRacing #MotoManTV #Motorsport #DaleEarnhardt #LeMans24 #Corvette #RacingLife #Daytona24 #Chevrolet #CarPodcast #NASCAR #DrivingSchool #TrackDay

Special thanks to @BrianMakse for making this episode possible.

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What does it take to become the ultimate authority on classic car values? In this special vault episode, MotoMan sits down with Dave Kinney—the founder and the publisher of the Hagerty Price Guide.

From a fateful, unfiltered conversation at a New York City Shake Shack in 2006 that completely altered MotoMan's career path, to Dave’s own wild journey of turning a 2.3 GPA and severe dyslexia into a prolific writing career for The New York Times, Octane, and Automobile magazine, this episode goes far beyond simple market numbers.

Whether you want to understand market arbitrage, the real difference between fair market value and forced liquidation value, or simply need bulletproof advice on how to navigate the business world without being an a$$hole, Dave Kinney delivers decades of raw, unfiltered automotive & life wisdom.

Chapters:

00:00:00 - Intro to Dave Kinney and the Man Who Writes the Book on Classic Car Values

00:01:04 - Vault Episode Context and the 15-Year Conversation

00:01:49 - The Shake Shack Conversation That Changed MotoMan’s Path

00:04:36 - Growing Up in Arlington and Learning to Listen

00:06:17 - Codebreaker Father, Lincoln Memories, and Winning the Parent Lottery

00:08:24 - The Car Wash Lesson Dave Never Forgot

00:10:16 - His Mother’s Lessons and a Teenage Cross-Country Van Trip

00:15:48 - Becoming a Car Kid Through Magazines, Models, and Family Cars

00:18:30 - What Dave Learned from His Father’s Entrepreneurial Side

00:20:41 - Working Around Exotic Cars at 16

00:23:35 - Five Plymouth Valiants and Dave’s First Car-Flipping Lesson

00:25:11 - Avantis, Early Profits, and Finding Value in Weird Cars

00:29:14 - Taking Trains to New York with Cash to Buy Cars

00:33:31 - College, Unusual Cars, and Early Market Instincts

00:41:59 - Coming Home, Real Estate Lessons, and the Parking Lot Business

00:45:56 - Contemporary Classic Automobiles and the $25,000 Move-Out Deal

00:50:46 - Why Dave Needed to Get Back Into the Car World

00:53:39 - How One Appraisal Question Turned Into a Career

00:56:09 - Keith Martin, Auction Seminars, and the Start of Automotive Journalism

01:01:12 - Auction Writing, Humor, and Making Car Stories Stick

01:03:54 - Writing for The New York Times, Octane, and Automobile

01:05:35 - Dave Kinney’s Three Rules for Writers

01:07:20 - How Cars That Matter Became the Hagerty Price Guide

01:10:29 - Monterey, Jay Leno, Michael Hagerty, and the Right Timing

01:13:23 - Building the Guide, Taking the Risk, and Stella’s Support

01:17:03 - What Hagerty Added: Data, Scale, and a Bigger Team

01:19:06 - What Dave Brought: Dealer Instincts and Real Market Conversations

01:21:20 - Fair Market Value, Liquidation Value, and Why Every Car Has Many Prices

01:23:51 - Bloomberg Terminals, Finance Companies, and the Future of Hagerty Data

01:26:42 - Why Price Guides Are a Tool, Not a Crutch

01:27:16 - Buying Too Early, Top-Quality Cars, and the Truth About Value

01:29:22 - Dave Kinney’s Three Keys to Success and Final Thanks

#DaveKinney #HagertyPriceGuide #ClassicCarValues #MotoManPodcast #CarCollecting #AutomotiveJournalism #MarketArbitrage

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In this episode, we sit down with Dr. Philipp Skogstad, CEO of Mercedes-Benz Research & Development North America, to discuss the radical shift in how the world’s oldest car company builds for the future. While Philipp’s background includes a rebellious streak—hacking a serial port into his father’s car in the 90s to get internet on the road —his primary focus today is bridging the gap between German craftsmanship and the Silicon Valley mandate to "spend money, not time".

We dive deep into the internal processes and technological philosophies driving Mercedes-Benz today:

The Software Revolution: How Mercedes built a 100-person backend team in Seattle from the ground up to handle the shift toward software-defined vehicles.
Democratization of Technology: Why the decision was made to debut advanced tech lower end cars first, targeting a younger, tech-savvy audience rather than the traditional top down rollout.
The "Knobs vs. Screens" Debate: Philipp addresses the tension between haptic feedback and physical controls, defending a "safety-first" DNA while pushing for holistic digital design. 

This conversation is a technical masterclass on how Mercedes-Benz is balancing its legacy of safety and craftsmanship with the aggressive execution required to compete in the modern era.

Chapters

00:00:00 Intro with Philipp

00:00:22 The Vault Episode: Mercedes R&D

00:01:57 Munich Roots and the S-Class

00:03:46 Hacking the 90s Car Internet

00:08:56 From Germany to Saint Louis

00:11:30 Engineering and Business Strategy

00:15:13 Career Advice: Core Business Focus

00:16:12 The Stanford vs. MIT Dilemma

00:19:03 The Art of Showing Up Serious

00:21:24 Protecting Creative Confidence

00:24:26 Lane Keeping and Design Thinking

00:28:25 Silicon Valley: Spend Money, Not Time

00:31:08 PhD and Total Cost of Ownership

00:35:40 Complexity vs. Engineering Progress

00:40:50 Why Driver Assistance Matters

00:42:16 Predicting Future Ownership Costs

00:46:11 Leaving Cars for SAP Software

00:49:05 GitHub and Modernizing Workflow

00:52:03 Cutting Release Cycles to 90 Days

00:54:10 Tesla Speed vs. Traditional Safety

00:55:47 The Cult of Apple and Tesla

00:58:31 The LinkedIn Message to Mercedes

01:00:58 Building the Seattle Backend Team

01:02:15 MBUX and the A-Class Strategy

01:07:12 The Button Debate and Safety DNA

01:08:14 Training for Level 3 Autonomy

01:13:29 How the US Studio Impacts Stuttgart

01:15:13 The Quest for Constant Learning

01:18:11 Saint Louis and Family History

01:19:32 Philipp’s Rules for Success

#MercedesBenz #AutomotiveEngineering #SiliconValley #Innovation #MBUX #SelfDriving #SoftwareStrategy #MotoManTV #FutureOfCars

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In this exclusive vault episode of the MotoMan Podcast, MotoMan goes behind the scenes at Toyota’s North American R&D center with legendary former Chief Engineer Mike Sweers. Before his recent retirement, Sweers was the driving force responsible for the engineering DNA of Toyota’s entire body-on-frame lineup. But it almost didn’t happen.

In this career-spanning deep dive, Sweers uncovers the hidden corporate battles required to keep the Tundra and Sequoia alive when leadership in Japan was ready to pull the plug. From his gritty beginnings on a Michigan farm to surviving the collapsing "graveyard" era of 1980s Detroit manufacturing at GM and Chrysler, Sweers shares raw, unvetted lessons on leadership, cost-cutting, and institutional friction.

He also issues a sharp warning about the modern automotive industry: the traditional 15-year pace of change has completely collapsed into chaos, and rushing unvetted technology to customers is a dangerous game.

If you want to understand how modern trucks are actually built, how multi-billion-dollar platform strategies are executed, and why Toyota engineers take every single part personally, this is a masterclass you cannot afford to miss.

Chapters:

00:00:00 - The Guy Behind Toyota's Truck Decisions

00:01:11 - Why This Old Episode Still Matters

00:02:46 - Farm Kid, Truck Guy, Japanese Pickup Legend

00:04:29 - The Award That Turned Problem-Solving Into a Career

00:07:17 - Picking the School That Could Get Him the Job

00:09:21 - AMC Obsession and a Fake Detroit Cop Matador

00:13:02 - Oldsmobile, 92 Cars an Hour, and the Factory Floor

00:17:13 - The Worst Job That Taught the Best Lesson

00:20:43 - When GM Swung the Pendulum Too Far

00:24:48 - Quad Fours, Chassis Work, and a Messy GM Exit

00:28:06 - How Boring Seats Became His Best Engineering Class

00:31:46 - Chrysler Chaos, Big Egos, and AMC's Secret Weapon

00:35:56 - Iacocca, Cigars, and the Imperial That Never Happened

00:40:03 - Trying to Build Sports Cars Out of K-Cars

00:42:57 - The Toyota Phone Call That Changed Everything

00:46:46 - Toyota R&D Before It Had Structure

00:50:04 - The Camry-to-Tacoma Path Begins

00:51:15 - Why American Trucks Had to Be Designed in America

00:52:54 - The Mud Test That Created an Off Switch

00:54:47 - Go Where Truck People Actually Use the Truc

00:55:52 - How Complaining About Tundra Became His Job

00:58:29 - The Business Case That Saved Tundra and Sequoia

01:02:57 - The Chess Move: Three Platforms Into One

01:04:10 - Why Toyota Engineers Take Every Part Personally

01:07:52 - Teams, Longevity, and Always Learning

01:10:59 - Technology Is Moving Faster Than Customers Can Pay For

01:12:27 - Marty McFly's Tacoma and the Perfect Ending

#ToyotaTundra #ChiefEngineer #TruckEngineering #AutomotiveHistory #ToyotaTacoma #DetroitMuscle #CarDesign #ToyotaSequoia #InsideTheIndustry #MotoManPodcast

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What happens when you take the collective genius behind Tesla, Lucid, and BYD, and use it to build an EV that completely rejects Silicon Valley tech bloat?

In this episode of The MotoMan Podcast, we sit down with Mark Tapscott, co-founder of the radical new British automotive startup, Longbow. Mark shares his incredible journey through the EV revolution—from early days spent as Elon Musk's chauffeur and launching the Model S in the UK, to building out Lucid Europe from scratch and setting up operations for BYD in the Middle East.

Now, he’s putting all that insider knowledge into a vehicle that completely defies industry trends. Longbow’s debut vehicle is a raw, lightweight, 1,000-pound speedster with no roof, no screens, and a strict promise that the brand will never build an SUV.

Episode Chapters:

00:00:00 - Intro to Longbow and the Driver-First EV Mission

00:01:07 - What Longbow Means

00:02:32 - The Speedster: No Screen, No Roof, and Only 150 Cars

00:03:19 - Meet the Founders and the Startup Behind Longbow

00:05:11 - From Design Engineering to the Philips Lesson

00:08:51 - Leaving Lighting Design and Finding Cars Again

00:10:10 - Brands Hatch, Lotus Elise, and Learning Race Cars

00:13:28 - Race Components, Free Labor, and Starting a Team

00:16:03 - The Tesla Roadster Moment That Changed Everything

00:20:45 - Cars & Coffee, First Impressions, and the Longbow Prototype

00:23:50 - Designing the Coupe and Building Longbow Differently

00:26:01 - Launching Tesla Model S in the UK

00:28:19 - Elon, Early Tesla, and the Motorcycle Question

00:30:15 - Model 3, UK EV Incentives, and Leaving Tesla

00:33:15 - Wallbox, Hyundai, and the Pull of Early-Stage Startups

00:39:16 - Building Lucid Europe From Zero

00:45:45 - Lucid, Saudi Arabia, and Smart Money in the Middle East

00:47:50 - Tesla, BYD, and the Chinese EV Challenge

00:52:34 - Why Modern Cars Are Built Around Features Nobody Asked For

00:55:18 - Why Longbow Had to Exist

00:58:06 - Funding Longbow and Proving the First Lightweight Prototype

00:59:42 - The Step-by-Step Plan for Building a Car Company

01:00:53 - Longbow's Platform Strategy and the No-SUV Promise

01:03:04 - Going After Porsche, Corvette, and the Practical Sports Car

01:05:17 - Why Legacy Brands Struggle With Electric Sports Cars

01:06:58 - Listening to Customers and Keeping the Car Simple

01:09:25 - Chassis, Dynamics, and the Road-Car Philosophy

01:12:18 - The Spreadsheet Behind Longbow's Business Case

01:14:33 - Hand-Built in the UK and Assembling the Best Components

01:17:21 - Motors, Batteries, and the Lightweight EV Technology Stack

01:21:02 - The Decentralized Team and Working With the UK Government

01:23:40 - The Three Forces Behind Mark's Success

01:26:03 - Tesla Lessons, Fast Decisions, and Trust

01:28:07 - Neurodiversity, Co-Founders, and Driving Into the Smoke

01:29:07 - Final Thoughts and the Canyon Drive Challenge

#MotoManTV #MotoManTVPodcast #MotoMan #Longbow #LongbowSpeedster #ElectricSportsCar #DriverFocused #Tesla #LucidMotors #BYD #ElonMusk #SiliconValley #EVRevolution #CarPodcast #SportsCars #PureDriving #TeslaRoadster

For driving adventures & car reviews, before sure to visit us @

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Download the MotoManTV Podcast @
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