Revolutionising Client Engagement: Adrian Richardson on Mortgage Wallet Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke c...

Mastering Mortgage Lead Generation with Alex Curtis | The Mortgage Mavericks PodcastTake a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Perso...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your...

In this episode of the Mortgage Marketing Podcast, we discuss YouTube for mortgage brokers. We debunk the myth that high-quality videos are necessary for success on YouTube and emphasize the importance of providing valuable content. There is no fixed length for YouTube videos; instead, focus on addressing specific questions and providing in-depth information. Create search content that caters to viewers actively seeking answers. Pay attention to video thumbnails and present yourself professio...

in this video, mortgage marketing expert Ash Borland explains why relying on word of mouth is not a sustainable way to generate leads in 2023.Ash argues that in today's digital age, mortgage brokers need to be actively marketing themselves online in order to reach new clients. He shares his own experience of using social media to generate leads and explains how to create content that will attract and convert potential clients.If you're a mortgage broker who's looking to grow your business, th...

In this episode of the Mortgage Marketing Podcast, we discuss an article revealing that one in 10 adults now purchase life insurance due to social media influencers. The research conducted by Forbes Advisors shows that young adults aged 18 to 34 are particularly influenced by social media when it comes to life insurance. While traditional financial professionals remain the most common source of information, the significant number of individuals using social media influencers demonstrate...

In this episode of the Mortgage Marketing Podcast, we address the question of whether mortgage brokers should use location tagging when posting on TikTok, Facebook, and Instagram. Our recommendation is to tag your location, especially if you have a specific area of operation, such as London. While location tagging alone won't dramatically transform your business, it's important for targeting your desired audience. Additionally, we discuss the significance of using location-aligned keywo...

In this episode of the Mortgage Marketing Podcast, we explore the question of whether you can turn your videos into Instagram carousels. The answer is yes, but it's important to consider whether it aligns with your overall strategy. Carousels offer great reach and engagement on Instagram, making them ideal for educational content. To create carousels, transcribe your videos, convert the text into a blog format, and then format it into carousel slides using AI tools like Chat GPT. Utilise a mi...

In today's episode of the Mortgage Marketing Podcast, I share essential time management tips for mortgage brokers. As someone with ADHD, I understand the struggle, but I've discovered strategies that have greatly boosted my productivity. Here are the key points:Break your day into three parts: personal, business, and relaxation. This structure allows me to focus on each area without distractions.Create a default diary with buffer time to maintain control over my schedule and prioritise ...

This Episode provides seven tips to attract your first mortgage clients using social media. The tips include understanding your goals, identifying your sweet spot, leaving your ego at the door, developing good habits, avoiding distractions, staying focused on your chosen strategy, and thinking locally for quick results. These tips are practical and specific, not generic advice, and aim to help mortgage brokers, especially those new to social media marketing, generate leads and succeed in thei...

In this episode of the Mortgage Marketing Podcast, we discuss the power of user generated content (UGC) for mortgage brokers. UGC refers to content created by your clients, such as photos and testimonials. By encouraging UGC, you can enhance your social proof and demonstrate your competence. Big brands like Starbucks use UGC to their advantage. Integrate UGC into your buying process and ask clients for content that showcases their positive experiences. By utilizing UGC, you save time on conte...

On the latest episode of the Mortgage Marketing Podcast, Gary Das, a business mentor and award-winning mortgage broker, joins as a guest. He discusses his experiences in growing his business, including the highs and lows, failures, and personal revelations. Listeners can expect to gain valuable insights from Gary's journey and be inspired by his openness and vulnerability.Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow ...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: ht...

In this episode of the Mortgage Marketing Podcast, we discuss how mortgage brokers can effectively use influencer marketing to promote their content and grow their business. Influencers aren't limited to social media sensations; they are individuals with influence and authority. We explore different tiers of influencers on social media, with the nano influencer category (0-10,000 followers) being the most valuable for mortgage brokers. It's important to identify key players in your local area...

Discover the secrets of mortgage brokers who are dominating the online content marketing game on platforms like YouTube, TikTok, and Instagram. Uncover their strategies for success and learn how to leverage these platforms to boost your mortgage business.Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1...

YouTube is a powerful platform for mortgage brokers in the UK to enhance their marketing efforts. By understanding its potential and integrating with Google search, brokers can reach a wider audience and attract qualified leads. To succeed on YouTube, define your strategy and target audience, create engaging and educational content, optimize videos for search using keywords, promote your channel through various channels, and nurture your YouTube community. YouTube can be a game-changer for mo...

In this week's episode of the Mortgage Marketing Podcast, we delve into the initial stages of the client journey. We explore the four essential phases of awareness, nurture, lead generation, and conversion, and how you can leverage them effectively to transform your prospects into paying mortgage customers. I provide a comprehensive breakdown of each phase, offering insightful content ideas and practical examples to illustrate their implementation.Joining us as a special guest is Dan Knott fr...

Welcome to this exciting episode of the Mortgage Marketing Podcast! Today, we dive deep into the truth behind creating a powerful brand without relying on your personal image. As a mortgage broker, you may often wonder if building a personal brand is the right choice for your business, especially if you have plans to sell it in the future. To help you make an informed decision, we unpack three crucial factors that you must consider and understand.Joining us as a special guest this week is Aus...

In today's episode of the Mortgage Marketing Podcast, we delve into three crucial reasons why your sales process as a mortgage broker might be faltering. Converting leads through social media can be a challenging task for many mortgage brokers, and these three factors can either make or break your success. Join me as I explore each of these reasons in detail, providing illustrative examples.We have a special guest joining us in this episode: Adrian Benjamin. Adrian, a protection advisor, ente...

In today's gripping episode of the Mortgage Marketing Podcast, prepare to embark on an extraordinary journey as we delve into the realm of profound branding techniques, heart-stirring content, and the art of crafting mesmerizing scripts for your videos.In our first segment, brace yourself as we unravel a treasure trove of powerful branding tips that transcend skill levels, empowering mortgage brokers to conquer the realm of social media and forge an unwavering online presence that resonates w...

Are you a mortgage broker struggling to achieve your goals? In this episode of the Mortgage Marketing Podcast, I delve into the primary reason behind most mortgage brokers' goal failures and provide a simple yet effective way to push through that setback and become successful. Joining me as this week's special guest is Jamie Lennox, founder of Dimora Mortgages, who shares his journey of becoming a self-employed mortgage broker and building his business through social media. Jamie emphasi...

In this episode of the Mortgage Marketing Podcast, we explore the power of AI in creating content that's targeted to your ideal client. We dive into seven chat GPT prompts that you can use for your Instagram content and any other platform. Our guest, Craig Skelton from the Mortgage Broker Broadcast, shares why coaching is essential for mortgage brokers to grow their business.We also look at a rival to Chat GPT, Google's AI known as Bard, and how Open AI has created a new update that allows yo...

Welcome to the Mortgage Marketing Podcast! In this episode, we'll be debunking Instagram myths for mortgage brokers. Our host sits down with James Cox to discuss his social media journey as a mortgage broker and how he's able to sell insurance to his clients.We'll also be taking a closer look at Instagram's content update, which is favoring photos over videos once again. This is an important development for mortgage brokers who use Instagram as part of their marketing strategy.Whether you're ...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: ht...

Hey there, in this episode of the Mortgage Marketing Podcast, I want to talk about a topic that every mortgage broker has to deal with at some point in their career: rejection. I'll be sharing some stories from my own experience that have helped me overcome rejection both as a broker and as a coach.But that's not all. I also had the pleasure of speaking with Gary Stewart from Octane, who shares some great insights on how their service can help brokers retain more clients and provide a better ...

In this video, we'll discuss the seven most common content marketing mistakes that UK mortgage brokers make and how you can avoid them. From not having a clear content strategy to neglecting social media and visual content, we'll cover all the crucial mistakes to avoid in your content marketing efforts. By the end of this video, you'll have a better understanding of how to create a successful content marketing strategy that drives business growth. Don't forget to like and subscribe for more h...

Welcome to the Mortgage Marketing Podcast, where we help mortgage brokers stay ahead of the curve with the latest marketing trends and strategies. In today's episode, we'll be discussing a crucial aspect of your business - developing and maintaining strong relationships with lenders.As a mortgage broker, your success is heavily reliant on the lenders you work with. In this episode, we'll be sharing three actionable tips to help you build lasting relationships with lenders and grow your busine...

Welcome to this week's episode of the podcast! Our guest is Shaz, the director of Elan Property Finance, a niche startup brokerage that specializes in helping mortgage brokers scale and grow their business. Shaz is passionate about personal branding and utilizes social media and networking both online and offline to build his brand.In this episode, we'll be discussing three topics that are crucial for mortgage brokers. First, we'll delve into the world of networking events and how they can be...

In this episode of the mortgage marketing Podcast, I am looking at when to introduce insurance in your marketing as a mortgage advisor. Many mortgage brokers get this wrong, and I think that it's a simple explanation that could help you convert more business. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personali...

How to Establish Yourself as a Credible Mortgage BrokerUnlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Think about your clients as real people and not as just avatars. In this episode of the mortgage marketing podcast I'm going to talk about a crucial mistake that so many people make when it comes to their marketing, especially with mortgages and their ideal client. They made the mistake of believing that their client should be on a specific platform, or in a specific group of people, actually these people are just normal human beings and have normal interests and it's more about leveraging th...

Daily Email Marketing as a Mortgage Broker - Tony Flynn------------------------⚫️ MORTGAGE MARKETING BLUEPRINT (FREE) 🟡 Do you feel like you are winging it with your marketing and business process???The Mortgage Marketing blueprint has been created to give you a step-by-step process that maximizes your chance of lead generation, client referrals and brand awareness, as well as reduces the amount of time spent with each client. Learn more here: https://ashborland.teachable.com/...

In this episode of the mortgage marketing podcast I am looking at the Best Practice for TikToks & Reels and give the pro and cons to each method. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock ...

In today's episode of of the mortgage marketing Podcast I am looking at a new piece of software it's come out called https://www.opus.pro/ this software will allow you to create short for vertical content, so TikTok, Instagram, reels, YouTube shorts, and Facebook reels using long form, YouTube videos, and then re-purchasing them using an AI algorithm! This stuff is insane Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your compliment...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your...

In this episode of the mortgage marketing Podcast, I'm going to talk about a book. I have read recently that I think many mortgage brokers and insurance advisers could benefit from, especially if you are looking to grow your mortgage or insurance business right now. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Pe...

In this episode of the mortgage marketing Podcast, I am joined by Anthony Mcquilliam from bolt mortgages as we discuess how to Build Profitable Relationships with estate agents as a mortgage broker Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your ...

in this episode of the mortgage marketing podcast I am look at the question are hashtags outdated on Instagram for mortgage brokers? and taking a look into the new topic feature that IG is using. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching....

in this episode of the mortgage marketing podcast, I am looking at the key skills needed to succeed as a mortgage broker and also look at how you can gain and build upon them. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your uni...

In this episode of the mortgage marketing podcast I want to talk about a piece of advice that I give frequently to help mortgage advisors. This specific advice is about how to create lots of content scale that grows your business without getting overwhelmUnlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1...

In this episode of the mortgage marketing Podcast, I'm going to break down a simple way to increase your mortgage fee which has worked for clients of mine in the pastTake a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://as...

In this episode of the mortgage marketing Podcast, I am looking at three key areas that I focus on with my clients to convert their followers into paying customers. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challen...

In this episode of the mortgage marketing Podcast, I am looking at the question to mortgage brokers need a website if they use social media.Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full poten...

In this episode of the mortgage marketing podcast, I am going to focus on what brokers should look at in order to improve their business. The simple framework helps me when I am trying to grow my business and identify the areas that need work. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coach...

In this episode of the mortgage marketing Podcast, I am looking at the question should mortgage brokers work with Estate Agents. I'm going to share my thoughts, opinions, and experiences on the specific topic. it might be quite polarising Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching E...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: ht...

In this episode of the mortgage marketing podcast, I'm going to give my thoughts on Lifetime mortgage broker fees. I have worked in a lifetime fee environment as well as a fee environment that is on every transaction and I wanna share my own experiences of this.Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Persona...

In this episode of the mortgage marketing Podcast, I want to share a lesson. I learned from my first job as a mortgage advisor and how that has impacted everything I do today when it comes to my coaching and strategies we use with individual clients. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-...

In this episode of the mortgage marketing Podcast, I am sharing Productivity hacks that I use to grow my business. Some of these might be very common and others might seem a bit obscure. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve in...