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TitreDateDurée
From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand13 Jun 202500:46:34

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff  

ASK GEOFF A QUESTION

Ask Your Question Here 

Episode Summary:

Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.

In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates. 

Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.

Key Takeaways
  1. Why Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.
  2. The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.
  3. Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.
  4. Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.
  5. Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.

Follow Theoni

TikTok

Instagram

Why You’re Losing Repeat Business—and How to Fix It Fast04 Jun 202500:38:00

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.


Schedule a Call with Geoff  


ASK GEOFF A QUESTION


Ask Your Question Here



Episode Summary:


CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement. 


Three Key Takeaways:


1. Client Retention Is the New Battleground


Most lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.


2. Consistency Beats Complexity


Top-performing LOs and lenders win not by doing more, but by doing the right things consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.


3. You Don’t Need a Call Center to Compete


With today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.



Connect With Joe on LinkedIn 



Learn More About Total Expert


CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

LEAVE A REVIEW

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses26 Mar 202500:47:41

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. 

Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. 

Episode Timestamps:

00:50 – PJ’s bold move to Orlando and landing a dream house

05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly

08:57 – The million-dollar networking question

10:14 – How random coffee meetings lead to realtor referrals

16:34 – Buy back your time: Email system with LOA

17:29 – Building momentum from 1 to 27 loans/month

25:22 – VIP vs. A vs. B vs. C referral partners

27:24 – Scaling via one-to-many events and CE classes

29:58 – PJ’s four strategic pillars of business growth

31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit

37:21 – PJ’s 10-step mortgage workflow and team huddles

40:44 – Instagram strategy and real deals from DMs

Connect With PJ On Instagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Done-for-You Realtor Classes – No more guessing what to teach!

Coaching & Community – Learn directly from Geoff Zimpfer & industry pros

Marketing & Growth Strategies – Get more butts in seats & convert more deals

Stop struggling to figure it out alone—let’s make your classes work for YOU!

Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

WHEN YOU’RE READY

✅  Get Your Realtor Referral Score

💰 Join myAgent Classes

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Making Sense of the Market28 Mar 202301:05:22

In this episode, we go deeper on the topic of becoming more financially literate to become a trusted advisor for our clients and convert more prospects. We also talk about the impact of ChatGPT and how to leverage this tool for your business.

Episode Resources:

  • Join Borrow Smart University
  • The National Institute of Financial Education Facebook Group
  • Learn More About Mortgage Marketing PRO
  • Join the Podcast Facebook Group Here

"Members-Only" Mortgage Marketing Pro Coaching Call22 Mar 202300:22:08

Today, we're getting a glimpse inside the Members Only Coaching Call from Mortgage Marketing Pro. If you like what you hear, join us at the link below!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Get More Agent Referrals Here
  • Join the Podcast Facebook Group Here

How This LO Got 17 Contracts In One Month from Social Media08 Mar 202300:52:52

Today, we're learning how social media can grow YOUR bottom line. Josh Dobson is here to show us how.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Follow Josh Dobson on Instagram Here
  • Follow Josh on TikTok Here
  • Get More Agent Referrals Here
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Attract, Connect and Convert Real Estate Agents28 Feb 202300:55:53

In this episode, Megan Galbraith, the Chief Marketing Officer of Foundation Mortgage, reveals how she attracts, engages, and converts real estate agents by providing educational content.

Episode Resources:

Follow Megan on Instagram Here 

Get More Agent Referrals Here 

Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The New Must Have Technology for Mortgage Originators16 Feb 202300:48:01

Today, we're getting the details on the new MUST HAVE tech for Mortgage Originators. The team from Trust Engine is here to show us.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Learn More About Trust Engine Here
  • Check Out Mortgage Marketing PRO Here
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Real Talk with Brad Lea26 Jan 202300:50:05

Today, we're getting REAL, and special guest Brad Lea is here to lead the way.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Connect with Brad Here
  • Get More Agent Referrals Here
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Why Referral Partners Are More Profitable than Paid Leads19 Jan 202300:50:15

Today, we're parsing the value of referral partners vs paid leads, and special guest Chris Johnstone is going to show us how.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Free Training from Chris Click Here
  • Get More Agent Referrals Here
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Reclaim Your Confidence and Live Your Best Life!12 Jan 202300:43:33

Today, we're reclaiming our confidence & living our best lives, and special guest Nada Nasserdeen is going to show us how.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Connect With Nada Here
  • Get More Agent Referrals Here
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Double Your Database and 10X Your Production06 Jan 202300:51:50

Today, we're growing our database & our production, with special guest Wally Elibiary

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Connect With Wally Here
  • Follow Wally on Instagram Here
  • Get More Agent Referrals Here
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Grossing $1Million in Commissions from YouTube22 Dec 202200:43:34

Today, we're winning more deals by increasing our knowledge, with special guest Todd Ballenger

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Turn Agent Classes into a 6-Figure Income20 Mar 202500:48:37

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Done-for-You Realtor Classes – No more guessing what to teach!

Coaching & Community – Learn directly from Geoff Zimpfer & industry pros

Marketing & Growth Strategies – Get more butts in seats & convert more deals

Stop struggling to figure it out alone—let’s make your classes work for YOU!

Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.

Show Notes & TimestampsMortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title Guy

Episode Summary:

In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.

Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.

Timestamps & Key Topics:

[00:50:17] - Why Hosting Events & Classes Works

  • Why education-based marketing is key to attracting high-value clients
  • The challenge of getting engagement from real estate agents

[00:52:03] - The Turning Point: Choosing to Host Classes

  • Jared's realization that traditional sales methods weren’t working
  • How he positioned himself as a marketing resource instead of a sales rep

[00:55:01] - Overcoming the “Bagel Boy” Mentality

  • How title reps (and other professionals) are often seen as commodity-based
  • The process of breaking industry norms and carving out a personal brand

[00:57:35] - The Power of Consistency & Experimentation

  • Why most classes fail at first—and how Jared pushed through
  • The importance of iterating, refining, and adapting marketing strategies

[01:00:07] - Diversifying Event Topics to Attract the Right Audience

  • Examples of successful class topics (AI, social media, branding, etc.)
  • Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged

[01:03:29] - The Secret to Getting Butts in Seats

  • How Eventbrite became Jared’s #1 marketing tool
  • Using Facebook ads and social media targeting for event promotion
  • How Jared automates outreach to thousands of real estate agents

[01:10:54] - The Event Follow-Up Process That Converts

  • The simple one-page handout that skyrocketed Jared’s meeting requests
  • How he filters and prioritizes prospects for follow-ups

[01:12:26] - Scaling Up: Running 100+ Events Per Year

  • How Jared manages event logistics while balancing a young family
  • His strategy for maintaining momentum and staying...
How to Win More Deals with Financial Literacy08 Dec 202201:00:38

Today, we're winning more deals by increasing our knowledge, with special guest Todd Ballenger

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

  • Join Borrow Smart University
  • The National Institute of Financial Education Facebook Group
  • Learn More About Mortgage Marketing PRO
  • Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Prepare Your Business for 202329 Nov 202200:48:29

Today, we're getting our business ready for the new year with Ken Perry.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Learn More About Mortgage Marketing PRO

Get Your CE from Knowledge Coop Here

Join the Knowledge Coop Community Here

Join the Podcast Facebook Group Here

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Creating Passion and Purpose in Your Mortgage Business18 Nov 202201:04:28

Today, we're putting passion & purpose back in our business with Team Hubbard.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How myHomeIQ Helps You Grow Your Business10 Nov 202200:59:27

Today, we're learning how to grow our business with the team from myHomeIQ.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Pivot and Thrive in the Current Market04 Nov 202200:22:34

Today, we're adapting to the changing market, pivoting where we need to and accelerating where we can. Geoff Zimpfer leads this discussion with his expertise and experiences.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Becoming a Second Opinion Mortgage Specialist with Scott Schang27 Oct 202200:43:01

Today, we're discovering how to take a second look, as we understand what it means to become a second opinion mortgage specialist. We’re joined by Scott Schang to share his expertise and experiences.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The Power of Video to Grow Your Business20 Oct 202200:56:30

Today, we're discovering the power of VIDEO! Trevor York joins us to share his expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Recession Proof Your Business As A Divorce Mortgage Specialist13 Oct 202200:51:25

Today, we're diving deep into the minds from Divorce this House. We’re talking recession proofing your business as a divorce mortgage specialist!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Carl White Interviews Me29 Sep 202200:48:24

Today, we're diving deep into the mind of Geoff Zimpfer! Carl White joins us to host a discussion all about ME!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Coach’s Corner with Khai McBride15 Sep 202200:48:12

Today, we're digging deep in the Coach’s Corner! Khai McBride joins us to share his expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The Ugly Truth About Mortgage Leads (And How to Fix It)12 Mar 202500:37:25

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.

He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. 

Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. 

He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.

Time Stamps:

00:00 Introduction to Lead Generation Challenges

02:48 The Flaws of Traditional Lead Generation

05:48 Understanding When to Invest in Ads

09:03 The Reality of Lead Quality and Conversion Rates

12:03 Innovative Ad Strategies for Mortgage Brokers

15:09 The Cost Structure of Lead Generation Services

18:02 Simplifying Ad Management for Brokers

20:58 Effective Follow-Up Strategies for Leads

23:50 Maximizing Ad Spend for Results

27:01 The Importance of Branding in Ads

29:58 Key Takeaways for Mortgage Professionals

Episode Resources:

Connect With Alex on LinkedIn

Check Out Lead Hackers FREE Trial

When You're Ready:

✅  Get Your Realtor Referral Score

💰 Join myAgent Classes

Connect With Geoff

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

Leave Us a Review

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

$75 Million in Funded Loans from TikTok07 Sep 202200:58:38

Today, we're discovering the possibilities of TikTok! Rob Roper joins us to share his expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Bras for a Cause31 Aug 202200:11:07

Today, we're pitching in! Listen to hear how you can help Geoff help others in this episode.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Going Consumer Direct with Google Ads25 Aug 202200:45:16

Today, we're going straight to the consumer and talking about Google Ads! Michael McCallister joins us to share his expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Building Scale Into Your Mortgage Business11 Aug 202200:47:05

Today, we're focusing on SCALE! PJ Cresenzo joins us to share his expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Making a Difference and Making Money04 Aug 202201:03:03

Today, we're making an impact, on our pocketbook and the WORLD! Lynsey Camp joins us to share her expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The Most Important Skill for the Current Market15 Jul 202200:43:13

Today, we’re learning the single most important skill for the current market. Todd Duncan joins us to share his expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

Sales Mastery Event

USE PROMO CODE: SMPOD

Todd's Website

Check Out myAgent Classes

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The Four Key Areas to Grow Your Business05 Jul 202200:59:13

Today, we’re learning how to grow your business in four key areas. Khai McBride joins us to share his expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The Power of Brand Storytelling17 Jun 202200:51:35

Park Howell, author of Brand Bewitchery and host of the popular Business of Story podcast, is considered the "World's Most Industrious Storyteller" by helping businesses grow by as much as 600% using his proven frameworks.

His podcast, the is ranked among the top 10% of downloaded podcasts internationally.

Business of Story Website


Business of Story Podcast


Get More Agent Referrals

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

A Crash Course In Becoming a Reverse Mortgage Specialist09 Jun 202200:51:52

Today's episode is a crash course in becoming a reverse mortgage specialist. If you've ever considered adding reverse mortgages to your business, Christina Harmes is the person who can help.

She's been a reverse mortgage specialist for over a decade. As one of *170 Certified Reverse Mortgage Professionals (CRMP) nationwide, she was the youngest to ever achieve this highest designation in the reverse mortgage industry.

Episode Resources:

Christina's Facebook Group


Reverse Mortgage Book


Reverse Mortgage Daily Podcast


Check Out myAgent Classes

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Our Members Speak About myAgent Classes02 Jun 202200:20:39

Today, we’re learning firsthand how the myAgent Classes are changing students lives and businesses! Several students join Geoff for a call in this episode to share their experience and expertise.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The #1 Sales Mistake Your Making That's Costing You $$$06 Mar 202500:47:37

In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' 

They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. 

⏰ Timestamps ⏰

06:07 The Importance of Effective Communication Skills

11:48 Navigating Objections with Skill

20:50 Building a Personal Brand in Real Estate

25:54 Modern Selling Skills for Agents

31:03 Effective Pre-Listing Packages

39:53 The Impact of the NAR Settlement

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.

Connect with Sharran Srivatsaa: 

Linkedin

Instagram

YouTube

WHEN YOU’RE READY:

✅  Get Your Realtor Referral Score

💰 Join myAgent Classes

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

LEAVE US A REVIEW

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Lessons in Leadership and Growth from the Top 1%19 May 202201:04:21

Today, we’re learning about growth from some one who is at the top of their game! Terri Santiago-Parker joins us to share her expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Build Unstoppable Momentum and Close Over 150 Loans12 May 202200:47:28

Today, we’re building up that momentum that can keep your business running smoothly even during downturns. Melissa Monjaraz joins us to share her expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

A Simple Plan for Social Media Success05 May 202200:37:41

Today, we’re working out a simple plan for success in social media. Taylor Ellard joins us to share her expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Discover Your Brand DNA28 Apr 202200:49:23

Today, we're digging into our Brand DNA, discovering what makes us unique and how best to present it to the market. AJ Vaden joins us to share her expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Capture 100% of Your Clients Future Transactions20 Apr 202200:44:59

Today, we're maximizing our potential, by capturing 100% of our clients future business. The team from Sales Boomerang joins us to share their expertise and experience!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Being More Intentional to Make Real Progress in Less Time With Less Struggle and More Fun!14 Apr 202200:22:50

Today, we're setting intention to HIGH! David Meltzer, Co-founder of Sports 1 Marketing, joins us today share his expertise and experiences!

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:


Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

Stop "Following Up" With Leads and Do This Instead08 Apr 202200:48:26
Ari Galper is the world’s #1 Authority on Trust-Based Selling and is the author of “Unlock The Sales Game” & “The One Call Sale”. He has also been featured in CEO Magazine, Forbes, CNN and is now the most sought-after trust-based selling authority for advisors, consultants, business owners and entrepreneurs — as well as major corporations such as Citibank, Telstra and General Electric. In this episode, Ari is sharing why everything you learned about selling will be turned upside down. If your sales cycle forces you into multiple steps, having to "chase" your prospects by "following up", you've lost the sale at the beginning of your sales process, due to a lack of deep trust. Episode Resources: Visit Ari's Website Follow Ari on LinkedIn Join the  Ask Geoff Anything!  Become a  Member

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

The Blueprint for Closing 575 Units per Year01 Apr 202200:42:55
Today, we're ABC, ALL ABOUT CLOSING. Derrick Polder joins us to share how he is closing 575 units PER YEAR! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: The Polder Group  Join the  Ask Geoff Anything!  Become a  Member

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

How to Capture Your Share of Non-QM Loans24 Mar 202200:42:28
Today, we're learning about non-QM loans and how to ensure you get your fair share! We’re joined by John Dustman SVP Axos Bank, to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the  Ask Geoff Anything!  Check Out 

Mentioned in this episode:

MortgageMarketing.pro

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How This Agent Closed Over 140 Deals from TikTok16 Mar 202200:46:59
Today, we're learning about TikTok and how it can grow your sales this year. We’re joined byZachary Foust, to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the  Ask Geoff Anything!  Become a  Connect With Zach on Follow Zach on

Mentioned in this episode:

MortgageMarketing.pro

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How to Buy Help Clients Buy Before They Sell26 Feb 202500:33:48

In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.

By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. 

This partnership enhances the services loan officers provide, leading to increased client satisfaction and potentially more closed loans.

Timestamps:

Introducing Buy Before You Sell

15:07

Understanding the Current Market Challenges

18:12

How Buy Before You Sell Works

20:58

Comparing Buy Before You Sell with Competitors

23:58

The Financial Model Behind the Product

20:30

Market Challenges and Education

22:17

Lead Generation Opportunities for Loan Officers

33:46

Connect With Homelight

WHEN YOU’RE READY


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LEAVE US A REVIEW


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How Influencer Marketing Can Grow Your Brand and Drive Sales09 Mar 202200:50:09
Today, we're learning about Influencer Marketing and how it can grow your brand. We’re joined by Jason Falls, Digital Strategist and Author to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Jointhe  Ask Geoff Anything!  Become a  Connect With Jason Falls

Mentioned in this episode:

MortgageMarketing.pro

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How to Use Video to Accelerate Trust and Grow Sales02 Mar 202200:48:29
Today, we're learning about using video to accelerate trust grow your sales. We’re joined by Darin Dawson, CEO of BombBomb to share his experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Join the  Ask Geoff Anything!  Become a Check Out

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

What Does Your Out of Office Email Say About You?26 Feb 202200:31:39
Today, we're diving deep on out-of-office emails. What does yours say about you? Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the  Ask Geoff Anything!  Hubspot Example

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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