Mortgage Marketing Expert – Détails, épisodes et analyse

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business.

Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he's committed to helping loan officers and originators who are tired of being undervalued and underpaid. 

01:02 Introduction to Michael Most's Journey
03:54 Key Traits for Success in Mortgage Origination
06:57 Understanding the Current Market Dynamics
09:49 The Importance of Collaboration in the Industry
13:09 Scaling Your Mortgage Business
15:56 Time Management and Knowing Your Worth
22:05 Navigating Market Conversations with Clients
23:16 Understanding Borrower Mindsets
26:39 Navigating Market Predictions
28:18 The Importance of Personal Connection
31:09 Building Relationships in Business
35:43 Competing in the Jumbo Loan Market
39:55 Overcoming Underwriting Challenges

Connect with Michael Most: https://themostmindset.com 

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In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your "spring" later or surrounding yourself with the right cohort, Ray's message is clear: the people who win are the ones who keep showing up and choosing progress.

Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties, an award-winning team brokered by REAL, he's helped over 1,000 clients and consistently closes more than 100 homes a year. Ray blends smart marketing, high-performance systems, and strong client relationships to drive results. He's a REAL Mentor and co-host of two national masterminds focused on AI, strategy, and personal growth. A recognized marketing expert, Ray shares his expertise through the tWiRE Podcast and national speaking, helping agents grow through clear strategy and authentic connection.

01:30 Ray Raised His Hand

05:45 The Hard Times are Good Times

09:30 It's Not the Same Race

11:15 All in the Details

16:50 Let Go to Grow

20:00 Showing Up is a Differentiator

23:30 Capability and Willingness

25:50 Create Your Spring

28:15 Sacrifice the Time

32:00 Find Your Cohort

37:10 There's Value in Creativity

39:00 Keep Going or Get Out

Connect with Ray: Instagram | LinkedIn | YouTube

Join Ray's Book Club!

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In this episode, Phil Treadwell chats with Alexis Valladares about embracing growth, resilience, and purpose-driven success. Alexis shares how choosing excitement over fear and setting higher personal standards can create momentum in life and business. He highlights the importance of solving problems, tapping into emotions, and adopting the "as if" mindset to align with your goals. From the urgency of a "drowning person's focus" to learning what not to do, Alexis offers powerful mindset shifts. He reminds listeners that failure is a part of success—and that the journey itself is where the real value lies.

Alexis Valladares is a real estate sales coach and entrepreneur who started his business journey at 14. After 12 failed ventures, he became a licensed real estate agent in 2020 and found success, closing over $150 million in transactions by mastering FSBOs and expired listings. He now leads Valladares Real Estate Academy, training over 10,000 agents worldwide in cold calling, objection handling, and sales mastery. With 200+ live events and 3,000+ active students, Alexis is passionate about helping agents become top communicators and closers.

01:30 Meet Alexis

04:25 Excitement over Fear

07:40 Set New Standards

11:05 Find Opportunities to Grow

14:20 Look for the Problems

19:25 It's Not About You

25:10 Tap into the Emotions

30:30 The "As If" Mindset

33:00 A Drowning Person's Focus

36:40 Fail to Succeed

39:10 The Journey is Everything

42:30 Knowing What NOT to Do

45:20 Be Courageous

Connect with Alexis: Instagram | Website

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In this episode, I have a conversation with a new friend Taylor Ellard, and we have a conversation about easy ways to create & repurpose content in short time blocks, how to create conversations & attention with engagement, using certain social platforms to find your target audience.

Taylor is the National Business Development Specialist & host of the Lending Forward Podcast at Atlantic Bay Mortgage Group. She has spent the last seven years in the lending industry growing mortgage bankers and their business, finding growth from social and digital media strategies, to enhance the relationships with their agents. She's focused on the power of relationships, connection and engagement.

Taylor launched the Lending Forward podcast as weekly podcast bringing raw stories from real people in of the mortgage industry. She covers what's next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more!
Check out her podcast Instagram @lending_forward & listen on any major podcast platform.

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Roland Cochrun is an entrepreneur, coach, and hosts a live event for mortgage professionals who are bored with their current life and want to become excited again by doing work that matters.

Roland has built businesses, sold businesses, retired young, and traveled the world. Despite his financial success, he always felt like his life wasn't good enough. He tried books, conferences, coaches, and even therapists. Even though things got better, it wasn't enough for him to just feel happy with who he had become.

Roland learned that his desire for more, which is in all of us, is part of our design. A design that motivates us to keep searching for more success, more connection, more freedom, and more impact. It isn't a goal or a place, it's a way of being fulfilled. Through this journey he created the InDesign system.

CHECK OUT the Branding Webinar replay: rolandcochrun.com/brandclass/replay 

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In this episode I have conversation with Srijana Giri, and we talk about the digital evolution of income and asset verification tools, ways data can expand access to credit for borrowers, and how to be more productive & profitable leveraging technology.

Srijana Giri is a Senior Director of Risk Analytics on the Credit Innovation and Analytics team at Freddie Mac's Single-Family Risk Management division. She is responsible for driving innovation activities that support Freddie Mac's Automated Underwriting Risk Assessment, Loan Product Advisor® (LPASM) and Asset and Income Modeler (AIM) tools with partners and clients.

Srijana has over 15 years of experience in the mortgage and housing industry, and has an MBA and undergraduate in computer science.  Prior to Freddie Mac, she held positions implementing software solutions in the healthcare, education and mortgage.

Learn more: www.FreddieMac.com
Follow on Twitter: @FreddieMac

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In this episode I talk with Casey Knowles. We chat about about what it takes to create a 7-figure income as a Loan Officer, how to get laser focused and stay highly productive throughout the day, and the importance of collaboration with people who have different strengths.

Casey Knowles is Mortgage Broker at Ticket Mortgage and host of the ReloLO show on YouTube. Casey has started over multiple times over the last 2 decades. He's has proven that you can get into the top 1% in record time by following a proven model, which he recently did while filming the ReloLO Show. Casey ranked #4 as a broker in Colorado in the first fiscal year in a new state and then repeated his process on camera to document his ways.

Connect with Casey on Instagram: instagram.com/reloloshow
Connect with Casey on Facebook: facebook.com/casey.knowles.58

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In this episode I talk with my good friend and mentor Todd Duncan. He and I talk about creating exponential growth by serving and valuing people, the shift from being a salesperson in business to being in business as a salesperson, and whether elite sales skills are gifts or skills that can be learned.

According to CNN, Todd Duncan is "the Tony Robbins of the mortgage industry." He is the world's #1 authority on Sales Mastery, equipping people with strategies around growth, relationships, performance, business and life transformation. Todd built a successful real estate and mortgage business, before committing his life to help others do the same. An author of 17 books, and no stranger to the New York Times bestseller list, Todd helps people fall in love with their life by maximizing their efficiency, compensation, earning what they're truly worth.

Download the FREE High Trust playbook: toddduncan.com/hightrustinterview
Order the NY Times best-seller "High Trust Selling": toddduncan.com/product/product_high-trust-selling
Register for Sales Mastery: toddduncan.com/sales-mastery/

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In this episode I talk with Kelly Rogers about the ways mortgage professionals can create opportunities in today's changing market, how to become a connector in the community to develop more relationships, and the importance of creating margin in life to invest in yourself, your family and your clients.

Kelly Rogers is a Collaborator, Influencer, Visionary, and Strategist. She believes in embracing 'The CEO Mindset' in your business and life. She is intentional in sharing the strategies of success in a relational world. Kelly currently serves as Regional Leader for Movement Mortgage leads with the same passion that made her one of the top Loan Officers in the country. She is intent on serving alongside her teams, in making a significant impact in their lives, along with the people and communities they serve.

Connect with Kelly: instagram.com/realkellyrogers

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In this episode I sit down with Randell Gillespie, my boss at Thrive Mortgage, near the end of our Thrive 2022 Summit in Austin, TX last month. We talk about some of the issues that our industry is face with today, and how LO's, branches, and companies can set themselves apart in a crowded industry. We also break down the best ways to use automation and technology without replacing relationships or becoming too transactional.

Randell Gillespie is the National Sales Manager for Thrive Mortgage, one of the most recognizable brands and innovative lenders of this modern era of mortgage lending. Randell has a wealth of experience and relationships from over 30 years in the business, and says it starts with his love of the mortgage business and still remembers his first client he helped get into their dream home. He is an inspirational leader and execution-focused strategic planner and strives to "pay it forward" from those who have invested in his career.

After serving with distinction in the Marine Corps for 4 years, Randell served on his local City Council and ultimately joined the mortgage industry as a Loan Originator, where he earned Rookie of the Year. He was soon given the opportunity to run a branch and built it to the number one lender in the market. He was promoted through the ranks in Area, Regional and Divisional roles covering markets all throughout the US. His most prized recognitions have come from notes from teammates that share appreciation for developing them into stronger professionals and inspiring them to greater performance. He is a grateful husband and father of 9 children who have gone into ministry, medicine and music education.

Connect with Randell here: linkedin.com/in/randellgillespie & learn more about Thrive Mortgage here: thrivemortgage.com

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