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Building Real Relationships & Business Growth with Justin Schenck | 16301 May 202500:40:08

In this powerful episode of More Than Social, Lisa Anne sits down with Justin Schenck — top-ranked podcaster, entrepreneur, and founder of the Skeleton Key Mastermind — to dive deep into what it really takes to build lasting success.

We talk about:

✅ Why relationships are the real superpower in business

✅ How to find the right five people to level up your life

✅ The truth about podcasting success (and why it's not dead)

✅ How to grow a business and brand without playing the social media game

✅ Why generosity and integrity are the ultimate business strategies

If you're tired of surface-level strategies and ready for real, honest conversations about building a fulfilling, sustainable business in 2025 and beyond, this episode is for you.

🎧 Listen now and learn how real connection leads to real growth.

🎟️ Want to join Justin, myself and other industry leaders at Growth Now Summit? Grab your ticket here: growthnowsummit.com

Connect with Justin here:

🎙️ Growth Now Movement with Justin Schenck

How to Keep Going in 2025: Simplifying Your Marketing & Standing Out Online | 16224 Apr 202500:11:49

Are you feeling overwhelmed by all the noise in the online space? One minute you’re told to post daily reels, the next you’re supposed to launch a webinar, start a YouTube channel, and somehow keep up with the algorithm changes. It’s exhausting.

In this episode, we’re stripping it back—talking about the real marketing shifts happening in 2025 and, more importantly, how YOU can cut through the clutter and grow your business without burnout. If you’ve been feeling stuck, overcomplicating your marketing, or wondering how to actually stand out and attract the right clients, this episode is for you.

Tune in and let’s get real about what’s working, what’s not, and how to build a brand that brings in leads—without feeling glued to your phone 24/7.

💡 Ready to take it a step further?

Grab The Magnetic Brand Machine and start turning your brand into a client-magnet today: https://learn.lisaanne.ca/the-magnetic-brand-machine

153: 4 Ways to Flood Your Business with Discovery Calls Using Social Media Marketing | Steal My Step-By-Step Process29 Aug 202400:16:49
Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads.  Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence.  I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively.  Plus, discover how the Spotlight Theory program can guide you through every step of the process.  We talk about: 
  • 00:00 Intro
  • 03:33 Step 1: Creating a Killer Lead Magnet
  • 04:54 Step 2: Building an Effective Landing Page
  • 06:01 Step 3: Running Targeted Ads
  • 07:29 Step 4: Automating Email Sequences
  • 11:21 Common Mistakes to Avoid
  • 15:00 Spotlight Theory Program: Your Path to Success

  Resources
  Connect with me
063: The Truth About Social Media Marketing: Why Email Beats Out All Other Channels08 Dec 202200:11:52
Learn the truth about social media marketing and why email beats out all other channels -- every single time. Its true social media marketing is important for business growth and online presence, but what if I told you there was a better way? What if you could take your followers and engage them on a completely different level? Hello, email marketing. As you'll know by now, if you regularly listen to the More Than Social podcast, I love email marketing. It's by far my favourite marketing tool for connecting with my community. Email marketing is a great way to connect with your potential and current clients and all of your leads, and it's even more amazing to build that genuine relationship and start to position yourself as the expert you are.    We talk about: 
  • [1:15] Why email marketing is more personal than social media
  • [4:45] Getting a bigger return on investment (ROI) from email marketing
  • [6:25] Targeting your audience on social media vs. email marketing
  • [8:25] Are users more engaged on social media or email marketing? 
  • [10:10] Email marketing vs. sending newsletters

Resources mentioned in this episode:
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062: Why You Shouldn't Focus on Social Media Marketing Alone01 Dec 202200:16:05
Learn why you shouldn't focus on social media marketing alone to grow your client base and business online. Do you ever find yourself in a cycle of social media posting and aren't sure why you aren't getting the results you're looking for? Social media is great, but it isn't the only way to market your business -- especially if you want to see real results!  In this episode, I'm breaking down why you should focus on other channels in addition to social media marketing, which is especially for you if you've been putting your time, energy and effort into growing your social media followers and living on social media.     We talk about: 
  • [1:50] What is Social Media Marketing?
  • [5:45] The benefits of podcasting
  • [7:55] Is blogging still relevant?
  • [10:10] Why you want to focus on email marketing
  • [12:05] How each of these marketing platforms works cohesively together 

Resources mentioned in this episode:
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061: 3 Proven Online Strategies to Grow Your Client Base Fast24 Nov 202200:08:19
I teach you three proven strategies to grow your client base fast in this episode. These are strategies that I've personally used over the years and continue to use today to get more one-on-one clients and online program sales.  They're tried, true, tested, and they work.  Whether you're just starting out or you've been in business for a while, I know these strategies will help you take your business to the next level.    We talk about: 
  • [1:30] The power of using lead magnets 
  • [2:30] How to promote your lead magnet 
  • [3:20] Creating a lead generation email sequence
  • [4:30] How to get your ideal client ALWAYS thinking about you as their solution
  • [5:10] Leveraging social media to grow your audience

Resources mentioned in this episode:
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060: How to Handle Mental Health Issues When Running Your Own Business with Dawn Taylor17 Nov 202200:37:36
In this episode, Dawn Taylor joins me to discuss handling mental health issues when running your own business. The truth is we all experience highs and lows. But sometimes, those lows can feel paralyzing. You know what you want to do next in your business, but you can't seem to get through this intense fear, sadness, anxiety or depression that you're feeling. So, how do we manage how we feel while managing a business simultaneously?  How do we give ourselves the space to heal and grow while keeping our companies going? Dawn is a Life Coach with over 1000 hours of training who offers her clients “A Safe Place to Land” as she passionately helps them to find their worth, learn to live and love themselves.  Having struggled with gut-wrenching depression, a broken back, sexual abuse by an uncle (coupled with a lack of belief from her family), a severe eating disorder, attempted suicide and a brain aneurysm which affected her memory, appearance and health – all before she was 18 years old – Dawn learned to become a fighter and a survivor. She then went on to deal with infertility and loss of identity in who she was and who she thought she should be. Through incredible strength, an insane amount of hope, a belief in herself and a stubbornness that would have made her fun to raise, she has fought to become the woman she is today:  A successful business owner, coach, wife and volunteer to the hurt.  Her deepest desire is to turn everyone she meets into their own rockstar through her strategy-based coaching practice.  She specializes in anxiety and depression and in overcoming the traumas that have happened in their lives that hold them back.  From personal to business to marriage coaching and everything in between, Dawn will help you set a new standard, step up and master the life that you want!   We talk about: 
  • [5:05] Why we don't want to talk about trauma
  • [8:40] Using the Feelings Wheel to dig deep into your emotions
  • [11:40] Why putting a bandaid on our emotions isn't helpful
  • [15:10] How to create boundaries if you're struggling with depression or anxiety 
  • [21:10] Setting boundaries without harming someone else
  • [28:00] Why do we judge ourselves
  • [33:45] Dawn's biggest advice for fellow entrepreneurs 

Resources mentioned in this episode:
Connect with Taylor:
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059: Why Investing In An Expert Program Will Help You Succeed Faster10 Nov 202200:13:05
Why will investing in an expert program help you succeed faster? What is it about learning from someone else that re-inspires and re-energizes your direction? I'm a big believer in investing in myself and my education to succeed as an entrepreneur -- I know I'm not the only one who believes that.  Even after 7 years of running my business, I'm always focusing on both self and business development. Whether that's through reading, podcasts, going to conferences or workshops, or my personal favourite and the one I find makes the biggest impact, joining other expert programs. I try to join one program every year to ensure I am continuously adapting and growing to new levels, and in this episode, I'm sharing the benefits for you when you do the same.   We talk about: 
  • [2:15] How joining a program will get you from point A to point B quicker
  • [2:55] Staying ahead of the curve
  • [3:20] Learning from people who already have the results you want
  • [5:10] The power of asking for help
  • [8:20] Letting go of your ego
  • [10:50] Surrounding yourself with like-minded people

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me
058: Email Subject Line Best Practices03 Nov 202200:11:45
What are some email subject line best practices? What are the things you should and shouldn't do when it comes to crafting the perfect email subject line? I often see entrepreneurs using urgency and depersonalized language in their subject lines, which can be a huge deterrent for your ideal client on the other end of the email. When I was putting together this episode, I started writing down the main points I wanted to cover for you and ended up coming up with six different practices I want you to follow.    We talk about: 
  • [3:35] Keeping your subject lines short and sweet
  • [4:35] Personalizing your tone
  • [5:35] Use urgency sparingly 
  • [6:40] Test to see what works well
  • [8:10] Use relevant subject lines
  • [8:55] Avoid spammy words

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me
057: High Ticket Selling: When is the Right Time to Make the Leap? With Chris Kenney27 Oct 202200:32:47
When is the right time to make the leap into high ticket selling? If you want to up-level your business, raise your rates, and stop undercharging and over-delivering, but you feel like you've been holding yourself back, this episode is for you.  Chris Kenney, a master sales coach, million-dollar business owner, and sought-after wealth mentor is joining me for this conversation. He teaches undercovered superstars how to break their money rules, rapidly accelerate their income, and live with uncommon freedom & choice.  When he's not coaching his clients, you can find him speaking on stages around the world, sharing his 7-Figure Sales Secrets with brilliant, talented entrepreneurs, so they can step into their legacy work by shedding the chains of money, shame and underearning.  Chris offers private coaching, group coaching, and online programs designed to support overwhelmed coaches and consultants position, package, and sell high-ticket offers, so they can have more freedom, more money, and the ultimate lifestyle.   We talk about: 
  • [1:40] How Chris started his business
  • [5:10] The balance between pricing and delivering as a business owner
  • [12:25] What Gap Establishment is
  • [14:15] How to know if it's the right time to raise your prices
  • [20:25] The biggest challenges when it comes to raising your prices
  • [22:45] Do entrepreneurs go back on their pricing after raising their rates?
  • [26:00] The journey Chris takes his clients on
  • [28:50] Chris' biggest piece of advice for entrepreneurs

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

  Connect with Chris
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056: Proven Ways to Stay Consistent in Your Business20 Oct 202200:10:46
What are the proven ways to stay consistent in your business? Are you struggling to show up day after day, week after week?  If so, this episode is for you. I'm going to share with you some of my best tips that have helped me stay on track and achieve my goals.   We talk about: 
  • [1:10] Have a clear vision and goal
  • [2:00] Set realistic deadlines for yourself
  • [3:20] Create a routine that helps you stay productive
  • [4:30] Delegate the tasks you don't enjoy
  • [5:40] Find a mentor or group of peers to help you stay accountable
  • [6:35] Celebrate all your wins, no matter how small
  • [7:50] Take time to relax and recharge

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

  Connect with me
055: How to Fix a Lead Magnet That's Not Converting13 Oct 202200:12:10
In this episode, I'm going to show you how to fix a lead magnet that's not converting. I know how frustrating it can be when you put so much time and effort into creating a lead magnet, but it doesn't convert the way you want it to. I share with you some simple tweaks that you can make to your lead magnet to get those leads rolling in.   We talk about: 
  • [1:00] How to determine what is and isn't working
  • [3:00] Five simple tweaks for better conversions 
  • [7:50] Do you need to design a new lead magnet?
  • [9:20] How to promote your lead magnet 
  • [10:00] Analyzing your lead magnet results 

Resources mentioned in this episode:
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054: How to Nurture Leads with Email Marketing06 Oct 202200:13:32
Learn how to nurture leads with email marketing. I've seen firsthand the results email marketing can really produce for your business. And I know that the most important aspect of any business is lead nurturing. Personally, I find a lot of people continuously push sale after sale to try to grow their business. And that's why they don't see the results they're looking for with emails.  In this episode, I'm going to show you a simple five-step strategy that you can use to nurture leads with email marketing and automation.   We talk about: 
  • [2:55] How to collect email addresses and put them into an autoresponder
  • [4:35] Creating a lead nurturing campaign 
  • [6:25] Writing emails that provide value to your leads
  • [8:20] Two ways to personalize emails 
  • [10:10] Testing, tracking and measuring your email performance 

Resources mentioned in this episode:
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152: Go From $0 to $1 Million in One Year Selling Your Course on Autopilot with Caitlin Bacher22 Aug 202400:35:11
Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month. Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process. Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need. Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching. We talk about: 
  • 00:00 Intro
  • 01:52 Meet Caitlin: From Social Media Manager to Course Creator
  • 04:17 The Journey to a Successful Online Course
  • 06:43 Transitioning to Evergreen Sales
  • 09:38 Building a Signature Course
  • 21:07 Automating Sales with Webinars
  • 32:36 Final Thoughts and Advice

  Resources
Connect with Caitlin
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053: Launch Your Offer in 6 Weeks29 Sep 202200:12:52
Learn how to launch your offer in 6 weeks. Does it sometimes feel like other entrepreneurs around you sell out their launches? What's their secret? Is there something they're doing that you just don't know? In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway.   We talk about: 
  • [2:05] What to do if you have no one to launch to
  • [3:05] Building an audience on social media
  • [4:00] Building your email list
  • [5:10] How to boost engagement with your audience 
  • [5:50] Why you need to stop "hard selling"
  • [6:20] Creating weekly content
  • [6:55] How to create your six-week runway 
  • [10:55] How to introduce your offer as the solution to the problem

Resources mentioned in this episode:
  Connect with me
 
052: How To Build A Business With Your Significant Other with Bryan & Lisa22 Sep 202200:29:21
A brief summary of this episode
051: Key Elements to Track Your Online Marketing Campaign15 Sep 202200:13:48
Learn the key elements to track your online marketing campaign. It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself.    There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to action, your targeting, your landing pages, your emails, your sales page, and even how well you use the front end of your social media.   All of this plays a large role in whether or not you will have a successful digital marketing campaign running for your business on automation.  And this is what we're breaking it down in this week's episode. We talk about: 
  • [2:45] Optimizing the front end of your social media
  • [3:50] Analyzing your ad performance
  • [5:55] Your marketing and lead generation funnel
  • [7:40] Managing your email performance
  • [9:05] Backend conversions: are people actually purchasing?

Resources mentioned in this episode:
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050: Guide to Setting Up Automated Webinars08 Sep 202200:14:18
Learn my guide to setting up automated webinars. In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business.  You will learn how to set up automated webinars that will help you increase your client base and sales online to grow your business. We talk about: 
  • [1:10] What an automated webinar is
  • [3:00] Determining your webinar topic
  • [4:20] Choosing your webinar hosting platform
  • [6:00] Setting up a webinar registration page
  • [7:20] Directing them to your webinar 
  • [8:10] Setting up email marketing
  • [10:50] Promoting your webinar

Resources mentioned in this episode:
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049: Webinar Benchmarks Every Entrepreneur Should Know01 Sep 202200:10:00
Learn the webinar benchmarks every entrepreneur should know. When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats. In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass. We talk about: 
  • [1:45] How to organize and track your webinar stats
  • [4:05] Benchmark stats to note for your webinar
  • [5:35] Paying attention to your 'closing' percentage
  • [6:40] Three types of webinar email sequences to create 
  • [7:55] The importance of tweaking your ads, copy and sequences

Resources mentioned in this episode:
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048: How To RELEASE Energy Blocks & ACHIEVE Your Dream Life with Sinead Robertson25 Aug 202200:27:58
Have you ever felt stuck in life and haven't been able to explain why? Maybe you're being pulled in a different direction yet aren't sure how to release the blocks that are holding you back. In this episode, Sinéad Robertson joins me on the podcast to teach how to release energy blocks and achieve your dream life. Sinéad loves helping women to discover an alternative way of living their life.  She teaches busy professionals who feel stuck, overwhelmed or uninspired in their corporate setting to discover what their true purpose in life is, to release the blockers that are holding them back from making their dreams happen & create the strategy to get them to their dreams without burning out. We talk about: 
  • [1:50] How Sinéad got into this work
  • [4:55] What an energy block is
  • [7:40] How to know if your energy is blocked
  • [12:35] Actionable steps to take when you're feeling stuck
  • [18:35] The benefits of releasing stuck energy

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Download her free e-book on discovering and releasing your energy blocks from creating your dream life: https://www.sineadrobertsoncoaching.com/discoveryourself

  Connect with Sinéad
  Connect with me
047: How to Consistently Take Content Photos18 Aug 202200:11:09
Learn how to consistently take content photos. Let's face it, one of the most frustrating aspects of using social media for your business is all the time and effort you have to put into content -- I'm sure you can agree with that one.  There's this hard battle between making sure you're consistently posting content and staying in front of your audience and wanting to throw your phone into the water and never have to post something again. But what if it didn't have to be so complicated?  What if you always had photos ready to use for your posts? We talk about: 
  • [1:20] Tips for writing inspired content
  • [4:00] Scheduling at-home photoshoots
  • [5:30] Paying attention to the vibe and aesthetic of your shoot
  • [6:45] Creating a photo vision list
  • [8:25] Tips for editing your photos yourself

Resources mentioned in this episode:
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046: How To Drive Traffic To Your Webinar Using Paid Ads11 Aug 202200:11:22
Learn how to drive traffic to your webinar using paid ads. It's no secret that I love doing webinars and running paid ads.  Over the last few episodes, I've been giving you access to my full webinar framework, and now I'm ready to take you to the next step.  How do you get a lot of people to register for your webinar? I'm not just talking about your warm audience -- I'm talking about your dream clients who may or may not know who you are just yet. We talk about: 
  • [1:45] Understanding your webinar goals
  • [3:20] Tips for creating great ad copy
  • [6:10] How to use ads manager

Resources mentioned in this episode:
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045: Time Management Tips For Entrepreneurs: How To Get More Productive!04 Aug 202200:17:22
Learn the best time management tips for entrepreneurs to help you be more productive. Are you always struggling to find more time in your day? Are you jumping from task to task feeling like you have accomplished nothing? In this episode, I'm sharing my top time management tips that have helped me grow as a person, scale my business and have more time back in my day. We talk about: 
  • [2:35] Why time management is challenging for most entrepreneurs 
  • [5:25] The power of waking up early
  • [7:45] Setting deadlines and sticking to them
  • [9:35] Taking breaks to balance your energy
  • [10:55] Delegating tasks that you're ready to outsource 
  • [14:35] Automating what you can in your business

Resources mentioned in this episode:
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044: The Complete Guide to Using Google Ads for Your Business with Chelsey Labusch28 Jul 202200:32:18
Learn the best tips for using Google ads for your business with Chelsey Labusch. I work with Chelsey and her team for some of my clients, and I know many of you have questions about how to run Google ads that convert.  Digital marketing consultant working for Google turned Agency freelancer turned Toronto-based agency owner, Chelsey quickly realized she was treating her clients' businesses like they were her own. Working with multiple agencies throughout Europe and North America for the past 8 years, she gained a vast amount of experience not only in the online advertising world but also on understanding clients' needs and skyrocketing their revenue growth online.  Once 2020 hit and the pandemic took hold of our lives, she pivoted the agency to heavily supporting the senior care industry to better help our seniors in need. She’s now built a wonderful team of smart and talented people who are passionate about clients and businesses that care for seniors. Combining proven processes with a fantastic team is how Valoom Media is successful today! We talk about: 
  • [2:20] How Chelsey got started in the Google advertising space
  • [4:30] Transitioning from working for corporate to opening her agency
  • [7:00] The difference between Google ads and Facebook ads
  • [10:10] Best practices for running Google ads
  • [12:05] Using keywords and keyword phrases
  • [13:35] The different types of Google ads you can run
  • [14:30] Call rails
  • [21:05] The minimum spend when it comes to Google ads
  • [27:20] Chelsey's biggest piece of advice for entrepreneurs 

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every month for a chance to win FREE access to the social media automation Bootcamp. Winners will be chosen monthly!
  • Free Google Ads audits! You can visit https://www.valoommedia.com/free-audit to request one today. You'll get points that can help improve your accounts immediately and some recommendations to improve your performance and save money moving forward!

  Connect with Chelsey
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151: Create Your First High Converting Webinar in 4 Easy Steps15 Aug 202400:19:26
Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer.  Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about: 
  • 00:00 Intro
  • 01:40 My First Webinar Experience
  • 02:32 Client Success Story with Webinars
  • 03:53 The Strategy for Successful Webinars
  • 07:09 Rules for Effective Webinar Topics
  • 15:03 Ensuring Your Webinar Leads to Your Offer

  Resources
Connect with me
 
043: How To Create A Compelling Webinar Topic21 Jul 202200:15:40
Learn how to create a compelling webinar topic that keeps your audience engaged and ready to purchase your offer. A lot of entrepreneurs struggle with creating a webinar because they don't know what their audience wants or what might be helpful for them. In this episode, I'm teaching you the four steps I use with my clients and for myself to create webinars that convert. We talk about: 
  • [0:35] Why I love webinars so much
  • [4:00] How to choose a topic that is relevant to your audience
  • [6:55] The importance of knowing what you're talking about
  • [9:30] How to use a webinar as part of your sales funnel

Resources mentioned in this episode:
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042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy14 Jul 202200:16:19
Learn 4 simple tips for creating an opt-in page that converts like crazy. When people land on your opt-in page, you obviously want them to sign up for your masterclass, freebie, or free training.  But what happens when you hear crickets and your content just isn't converting?  There are four small tweaks you can make that will increase your conversion rates drastically, and I share them with you in this episode. We talk about: 
  • [2:30] The first steps I take when it comes to scaling businesses
  • [6:00] Making your opt-in page less overwhelming
  • [9:10] Tweaking headlines 
  • [11:20] Optimizing your page for mobile
  • [13:00] Focusing less on your page's aesthetics 

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Check out the self-paced Spotlight Theory program here: https://spotlighttheory.lisaanne.ca/

  Connect with me
041: How to Run High-Converting Ads07 Jul 202200:19:07
In this episode, I'm teaching you how to run high-converting ads. I'm breaking it down, step by step, so you can learn what to do (and what not to do) when it comes to creating your own ads for your business. We talk about: 
  • [2:30] Why I love running ads online
  • [2:55] How ads work
  • [6:20] Why you need to know who you're talking to before running ads
  • [9:20] Writing catchy hooks
  • [11:20] How to speak directly to your audience
  • [12:50] Crafting your perfect call to action
  • [16:30] How to test and tweak your ads

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/ 

  Connect with me
 
040: Why you need a complete digital marketing strategy30 Jun 202200:19:05
Why do you need a complete marketing strategy?  As an entrepreneur, you may not have considered the importance of having a marketing strategy that spans past word of mouth and posting organically on social media.  In this episode, we're covering the value of building a complete marketing strategy and how it will scale your business. We talk about: 
  • [1:30] Why create a full digital marketing strategy
  • [4:40] The ACCC Formula
  • [9:45] How to know when you're ready for a full digital marketing strategy
  • [10:00] The five reasons why you need a digital marketing strategy
  • [13:45] The value of targeted ads

Resources mentioned in this episode:
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039: How I Sold Out My Online Programs Using The Spotlight Theory with Nicole Boudreau23 Jun 202200:29:32
You've heard me talk a lot about scaling your business, lead generation strategies, email marketing funnels, and organic vs. paid marketing. There's a reason why I'm so passionate about these topics when it comes to building your business. In this episode, my friend and student Nicole Boudreau joins me to talk about her experience in my signature program, the Spotlight Theory, and how it helped her book out her services, scale her business, and create a holistic marketing strategy. We talk about: 
  • [2:20] How the Spotlight Theory helped Nicole grow her business since 2020
  • [8:00] The benefits of learning how to build a business on social media, but also through email and lead generation strategies
  • [9:00] The ACCC Formula
  • [14:30] The steps you will take in the program to bring your business to life
  • [20:00] How the Spotlight Theory can help other entrepreneurs 
  • [21:45] Nicole's advice for someone looking to take this course
  • [25:50] What you get as part of the program

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Join the Spotlight Theory

  Connect with Nicole
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038: 8 Mistakes Entrepreneurs Make Growing a Business Online16 Jun 202200:16:47
Have you ever made a mistake in your business?  If you're like me, there's no way you answered 'no' to that question. It's normal to make mistakes. In fact, I encourage you to make mistakes. That's how we learn, it's how we grow. But, I will say, if I were to go back and do it all over again from the beginning, there are 8 critical mistakes I would avoid, and I'm sharing them with you in this episode. Let's dive in and learn:
  • [1:35] Why it's okay to make mistakes
  • [3:40] The 8 mistakes entrepreneurs make
  • [12:40] Not giving up on yourself

Resources mentioned in this episode:
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037: Should you spend money on paid ads?09 Jun 202200:07:22
How do you decide if you should spend money on paid ads? I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy. In fact, every business should have a full marketing strategy that includes both organic and paid advertising.  Let's dive in and learn:
  • [0:32] Breaking down Facebook and Instagram paid ads
  • [1:10] How ads work
  • [2:10] Online vs. traditional advertising
  • [5:00] What to avoid when running ads

Resources mentioned in this episode:
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036: How to generate higher quality leads online02 Jun 202200:12:42
Learn how to generate higher-quality leads online with ads. In this episode, I'm sharing the types of ads that work and that don't to generate high-quality leads online. There are so many misconceptions about this in the online space, and I'm here to debunk the myths you may have already been implementing in your business [hint: 'boosting' posts on social media]. Let's dive in and learn:
  • [2:05] Why 'sponsored post' ads don't work
  • [5:15] The ads you shouldn't be running
  • [6:40] 3 types of ads are available through Instagram and Facebook by pressing the boost button
  • [8:55] The ACCC Formula

Resources mentioned in this episode:
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035: How to Have a Successful Business and Still Have a Life Outside of Work with Deanna Langford26 May 202200:29:35
Do you feel it's possible to have a successful business and still have a life outside of work? If you said no, this episode is for you. If you said yes, this episode is also for you because there are so many gems and nuggets of wisdom shared by my guest. Deanna Langford joins me on my podcast to talk about 'business-life blend.' If you are constantly burning out or trying to wear all the hats, this one is for you.  As a fitness professional and educator, Deanna has been helping women find their strength for 25 years. And as a coach, Deanna helps entrepreneurs create a harmonious business-life blend using a system-based approach. Deanna is a mom and caregiver, which allows her to approach her work with empathy, as she has lived through many of the challenges in which she coaches her clients. And at the same time, as a (retired) black belt in Jiu-Jitsu and former full-contact kickboxer, Deanna uses a strong coach approach when needed, to move her clients towards being their best, because they deserve nothing less.   Let's dive in and learn:
  • [4:10] What a business blend lifestyle is
  • [6:30] 6 key systems Deanna creates for her clients
  • [10:30] How to find balance 
  • [14:15] The biggest struggle as to why people are inconsistent
  • [18:20] The importance of self-awareness and starting points
  • [27:10] Deanna's biggest piece of advice for entrepreneurs 

Resources mentioned in this episode:
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034: Online Organic Marketing Vs Paid Marketing19 May 202200:11:22
Learn the key things you need to know about online organic marketing and online paid marketing. There are a lot of things to learn in your business and marketing is this never-ending game that just keeps changing. In this episode, I share some things that I know about marketing your business online and the pros and cons of paid and organic marketing. If you are currently marketing your business online, you are either doing it organically or doing it my favourite way with paid advertising. Although these two methods definitely overlap, the main difference is that you're either paying the app to boost your business, or you are doing the free method.   Let's dive in and learn:
  • [2:40] The power of organic marketing
  • [6:30] What the purpose of organic and paid marketing is
  • [9:00] The benefits of using paid and organic marketing together

  Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Spotlight Theory

  Connect with me
150: From Dropout to Entrepreneur: Mariah's Journey of Following a Rabbit Hole08 Aug 202400:40:30
Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the importance of following your gut, leveraging your strengths, and avoiding cookie-cutter strategies. We explore the benefits of being flexible and honest with oneself, the crucial role of educational content, effective keyword research for SEO, and setting boundaries as entrepreneurs. Join us as Mariah offers a fresh perspective on growing a business you love by staying in your zone of genius. Whether you're a budding entrepreneur or looking to revamp your business strategy, this episode is packed with actionable insights and inspiration.   We talk about: 
  • 00:00 Intro
  • 03:48 The Journey into SEO
  • 07:04 Finding Your Unique Path
  • 09:23 The Importance of Mentorship
  • 12:00 Balancing Business and Personal Growth
  • 19:22 Setting Boundaries for Success
  • 21:08 The Closed Fist Analogy
  • 26:11 SEO Strategies for YouTube
  • 26:54 Creating Content That Feels Fun
  • 31:33 Optimizing Blog Posts with YouTube Videos
  • 33:27 Advice for Entrepreneurs

  Resources
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033: Why Build your Email List Over Social Media Following12 May 202200:17:04
Do you have a social media and email marketing strategy? If you're only using one of the two, I highly recommend listening to what I'm teaching in this conversation. A lot of people focus on getting more followers on social media, but the truth is your email list is much more valuable. Let me tell you why in this episode.   Let's dive in and learn:
  • [5:00] Why your social media account is not actually yours
  • [7:30] Why we aren't in control of our social media accounts
  • [9:25] The importance of personalization
  • [12:00] The ROI between organic social media and email marketing
  • [12:25] Looking at your marketing strategy and who you're targeting
  • [15:15] A guide to help your email marketing strategy

  Resources mentioned in this episode:
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032: Types of Software your Online Business Needs05 May 202200:15:40
Do you automate your business using softwares?  In this episode, I discuss the different types of software to help your online business succeed. These tools will help you run your business online, increase productivity and scale your business.  You might be asking if you really need these softwares, and the truth is, no matter what kind of business you have, certain types of software help your business work effectively for you. Let's dive in and learn:
  • [1:40] What a funnel builder is and how it works
  • [4:40] The power of email autoresponders
  • [7:20] Leveraging booking calendars 
  • [9:30] Social media content schedulers
  • [10:55] Using project management systems to stay organized
  • [12:10] Why you need a proposal builder
  • [13:20] How to prioritize which software you should invest in first

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031: How to Find Your Confidence and Overcome Imposter Syndrome with Kelsey Boyer28 Apr 202200:29:05
How can we find confidence and overcome imposter syndrome as entrepreneurs? It's no secret that we all face imposter syndrome sometimes, but it's how we bounce back from those moments that truly make a difference. Joining me in this conversation is Kelsey Boyer. Kelsey is a CCF Certified Leadership Coach and the Founder of Women's Leadership Accelerator, her 90-day mentorship program for emerging and current female leaders looking to overcome imposter syndrome & build confidence, unlock their leadership potential, and gain more clarity on their path, so they accelerate their potential & impact, and thrive in their career (and life). With almost a decade of experience leading teams mainly in male-dominated environments, Kelsey's mission is to lift the potential of women and create more female leaders in the world.  She also sits on the board of directors for Fit Active Beautiful (FAB) charitable Foundation, which is an organization dedicated to empowering young girls to become strong women through the power of sport. Let's dive in and learn:
  • [5:50] How to overcome imposter syndrome 
  • [11:10] What it takes to be a true leader
  • [13:40] The biggest benefits to working online vs. working in person
  • [15:40] The learning curves Kelsey has faced being an entrepreneur  
  • [22:15] All about the Women's Leadership Accelerator 
  • [25:22] How to not get stuck in the comparison game

Resources mentioned in this episode:
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030: How to Take 3 Photos in 1 Sitting21 Apr 202200:11:09
One of the hardest parts of content creation is lining up the content.  Between writing captions, shooting reels, going live and making sure that you have photos readily available, there's a lot that goes into making great social media content! It's actually a lot more time and effort really than people actually realize. In this episode, I want to take some of the overwhelm out of creating content, and I'm sharing the industry secrets that have helped me plan out content months in advance. Let's dive in and learn:
  • How to simplify your life by batching content
  • The quick strategy behind getting three photos in one sitting
  • Why procrastination and overthinking are your worst enemy

Resources mentioned in this episode:
  • Social media automation Bootcamp https://www.lisaannecoaching.ca/socialmediabootcamp
  • Episode 6: Scheduling platform episode
  • Episode 29: The Best Times to Post on Social Media
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

  Connect with me
029: The Best Times to Post on Social Media14 Apr 202200:14:47
What is the best time to post on social media?  How important do you think posting at the right time really is? You may not feel like it's overly important because posting consistently is better than not posting at all, but the time of day that you post does make a difference. After years of testing the algorithm, and at this current moment, I have answers for you.    Let's dive in and learn:
  • The importance of posting at optimal times 
  • How to figure out what those optimal times are
  • Which times to post on each specific day
  • Tips to tweak your posting schedule 

Resources mentioned in this episode:
  • Social media automation bootcamp https://www.lisaannecoaching.ca/socialmediabootcamp
  • Enter to win: Leave a rating and review- every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

  Connect with me
028: How to Generate Leads with Webinars07 Apr 202200:17:03
Do you focus your marketing efforts more on the front-end of social media or the backend? Do your social media posts lead your followers to your newsletter, or are you hoping that seeing an Instagram post will be enough to convert them? In this episode, we're talking about how to generate leads with webinars. Webinars are a great way to share your expertise with potential clients. If they know you and like what you teach, the odds are they will buy from you. Let's dive in and learn:
  • Proactive vs. reactive strategies to find clients on social media 
  • The different ways you can use webinars in your business
  • Three platforms to host your webinars on
  • Brainstorming the content and structure of a webinar
  • What kind of pitch to do at the end

  Resources:
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027: Steps of a Lead Generation Funnel31 Mar 202200:12:11
We've talked about freebies and generating leads, but what happens once they're on your email list?  In this three-part series, I'm breaking down the steps of lead generation.  In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel. Let's dive in and learn:
  • What is lead generation?
  • What is a lead generation funnel?
  • How many steps your lead generation funnel should have
  • Part 1 of setting up your lead generation funnel

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026: What Does Abundance Mean? with Blake Miles24 Mar 202200:26:36
What does abundance mean? What does it mean to live truly abundantly? Sometimes we overuse the word abundance and forget why we desire that feeling in the first place. In this episode, Blake Miles joins me to talk about deep, genuine abundance and how you can create more of it in your life. Blake is an abundance coach who helps people fast track themselves to the life they truly desire by helping them divide overwhelming goals and dreams into small, manageable, scheduled steps. Let's dive in and learn:
  • What TODs are
  • Looking at abundance from a different perspective and by a different definition 
  • How to appreciate our journey
  • Tips to make our goals actually happen
  • Ways to balance being in flux

Resources mentioned in this episode 
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025: 8 Ways to Promote your Freebie Online17 Mar 202200:10:36
Are you ready to start seeing huge spikes in subscribers to your email list, and grow your leads for your business? The first step is to have a valuable freebie. The next is to promote it across all of your marketing platforms!  In this episode, we're talking about promoting freebies, and I'm giving you 8 ways to do so that you may not have considered before. Let's dive in and learn:
  • Using lead magnets with social media ads
  • 8 ways to promote your freebie
  • The different ways to promote your freebie on each social media platform 
  • Organic vs. paid marketing when it comes to promoting your freebie 

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024: Top 10 Freebies that Generate Leads10 Mar 202200:13:39
Do you use freebies in your business to generate leads? Odds are you might have a free download to help build your email list, but did you know there are so many different kinds of lead magnets you can create? In this episode, we're talking about the 10 freebies I recommend when it comes to generating high quality leads. Let's dive in and learn:
  • The purpose of lead magnets 
  • The 10 types of lead magnets I recommend 
  • Tips to picking the right lead magnet 
  • How to collect contact information from your leads by using a lead magnet 

Check out these past episodes!
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149: Steal My Step-by-Step Email Nurture Framework01 Aug 202400:09:29
Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticulously crafted your latest offer, spent hours perfecting your launch email, sent it out, and… crickets.  It’s not just frustrating—it’s costing you valuable opportunities.  Today, we’ll guide you through a step-by-step strategy to transform your cold email list into a warm, engaged community ready to buy.  We’ll focus on building genuine relationships that convert rather than just sending out sales pitches into the void. Tune in to discover how consistent nurturing and targeted strategies can turn your email marketing into a powerful tool for converting leads and boosting your business growth.   We talk about: 
  • 00:00 Intro
  • 01:54 Understanding Your Email List
  • 02:33 The Importance of Email Stats
  • 02:52 Step-by-Step Email Marketing Strategy
  • 03:25 Collecting Email Addresses
  • 04:37 Nurturing Your Leads
  • 05:12 Transitioning to Sales
  • 06:52 Personalizing Your Emails

  Resources
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023: #1 Productivity Hack Every Entrepreneur Needs to Know About03 Mar 202200:13:37
How many hours a week do you spend trying to coordinate meetings? You're a busy entrepreneur, and I get that sometimes it feels easier to book calls in when you have free time during the week. The truth is, that's not really an effective strategy in the long haul because you shouldn't be sacrificing all of your free hours by taking calls at times you truly don't want to. In this episode, we're talking about booking calendars and my personal fave -- Calendly.  Let's dive in and learn:
  • What is a booking calendar
  • How to save time by using a booking link
  • Staying true to your work hours
  • How to avoid getting double booked
  • Why you should have multiple booking calendars for different types of meetings

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022: 4 Steps to Crushing Your Goals This Year24 Feb 202200:11:06
How can you set goals and ensure that you always actually crush them? As entrepreneurs, we often want to achieve many things at the same time. But you need a plan because a plan is what will lead you to success. In this episode, I walk you through my goal-setting process. This is how I make sure to not only crush my goals but ensure they're reasonable, to begin with. Let's dive in and learn:
  • Why brain-dumping your goals are effective in planning them
  • How to decide which goals are most aligned to you right now
  • Why it's important to break goals down into bite-sized pieces
  • My four-step process to crushing all your goals

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021: Why every business owner should consider insurance with Denise Tulk24 Feb 202200:25:58
Being self-employed comes with a lot of perks, but one thing that we don't necessarily have access to is benefits.  For the first four years of my business, I never even considered why having insurance was important, but I should have been. That's why we're chatting with Denise Tulk today. Denise has taught me a lot about not only how to protect myself but protect my family.  Denise has been in the insurance business for over 11 years and has owned her agency in Stoney Creek since October 2018. She lives in Grimsby on the Lake with her husband Matt and their Boston Terrier Lola. She has recently purchased a commercial building as her new office space, which you'll hear about in our conversation.   Let's dive in and learn:
  • The three types of insurance every entrepreneur should have
  • The difference between life insurance, critical illness insurance, and disability insurance
  • How to pick the right insurance for yourself and your employees
  • How Denise uses online marketing to differentiate her business

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