Explorez tous les épisodes du podcast More Cheese Less Whiskers

When you're running events, the difference between manipulation and value creation determines everything.

Today on More Cheese Less Whiskers, we’re talking with Joe Polish for an incredible conversation about what really makes events work. 

Joe's been running Genius Network for years and he shared exactly how he thinks about creating what he calls "happy client experiences”, where people walk away with more direction, confidence, capability, and clarity.

We traced the evolution from those early Tony Robbins events we both attended in the '90s to Joe bringing billionaires like Richard Branson to his events, and most interestingly, why he didn't advertise Bobby Kennedy, Jordan Peterson, and Tucker Carlson at last year's annual event even though they were speaking. 

We talk about Joe's framework of great food, great location, great people, and great conversations - but the real insight was his distinction between being admired versus being useful.

What really stood out was Joe's observation that success traps are harder to escape than failure traps, and how he uses my "compelling offer is 10 times more powerful than a convincing argument" principle to think about every aspect of his events. 

This whole conversation is a masterclass in understanding the 8 Profit Activators through the lens of high-ticket event marketing.

Focusing on your Profit Activators starts with knowing exactly who you want to serve.

Today on the More Cheese Less Whiskers Podcast, I talked with Michelle Miramontez, who has been in business for over 20 years and works primarily with coaches, consultants, and other service providers.

We started by talking about how she attracts clients and the types of offers she leads with. Then we walked through Profit Activator 1 and discussed narrowing her audience to create a more compelling “who,” particularly for her full-service automation packages. We also explored the difference between front-end lead generation and how that relates to long-term relationship building.

As the conversation progressed, we looked at ways Michelle could create compelling “cheese” for each segment of her audience, particularly the distinction between business owners who are already aware of automation versus those who don’t even know they need it yet. We also talked about using The Book Strategy to start more meaningful conversations.

This is a great example of applying the 8 Profit Activators in a consulting context where the service is both strategic and technical. You’ll see how the right positioning can completely change how people engage with your offers.

Key Takeaways:

1. I delve into Michelle's transformative journey from a real estate agent to a life coach, highlighting how her extensive industry experience and empathetic coaching style merge to empower agents.
2. We explore Michelle's innovative techniques aimed at reducing high dropout rates among new and struggling real estate agents, with a focus on mastering open house strategies for lead generation.
3. Michelle shares insights into her latest venture—a global community of agents launched on July 15—designed to provide continuous support and foster growth in the real estate industry.
4. During our conversation, Michelle reveals her unique conversational framework for open houses, which flips the script on traditional methods, focusing on meaningful interactions rather than just handing out flyers.
5. We discuss the effectiveness of Michelle's system in securing clients through open houses, with her clients seeing success within a short period of applying her methods.
6. Michelle outlines her membership model for agents, offering them resources and support to implement her proven strategies in their real estate practices.
7. Throughout the episode, Michelle and I reflect on the importance of building trust and rapport with potential clients, emphasizing the role of open houses as a powerful tool in the real estate toolkit.

Show Links:

ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

Acting skills can transform legal outcomes in ways most trial attorneys never consider.

Today on the More Cheese Less Whiskers Podcast, I'm talking with Olivia and Steve from Trial Haus Consulting, who met in college theater and now help attorneys deliver more compelling courtroom performances.

They've seen remarkable results helping attorneys shift from traditional impeachment approaches to more conversational techniques, contributing to over $40 million in verdicts since 2022 and even helping secure an acquittal in a potential life sentence case.

We had a fascinating discussion about moving beyond hourly billing to align their interests with attorneys through contingency arrangements, plus creating systems to document and scale their unique approach.

This podcast really demonstrates how bringing specialized expertise from one field into another can create breakthrough value. It's a great example of using my VCR (Vision, Capabilities, Reach) formula to expand impact.

Key Takeaways:

1. We're talking with Olivia and Steve, co-founders of Trial Haus Consulting, who have developed innovative programs blending theatrical techniques with legal practice. Their eight-week program aims to enhance advocacy and storytelling skills in the courtroom by integrating improv and scripted acting methods.

2. Olivia and Steve explain their focus on cross-examination strategies, highlighting techniques like the "yes and no" method. They share a case study of a seasoned attorney who achieved a significant verdict using these skills, showcasing the transformative potential of their approach.

3. We explore Trial House Consulting's business dynamics, including the benefits of remote work and balancing billable hours with business development. Olivia and Steve discuss the shift from in-person sessions to online courses, which allows for greater flexibility and client interaction.

4. The episode delves into the challenges of operating in high-stakes environments, emphasizing the need to align service delivery with clients' financial constraints. Olivia and Steve consider strategies to demonstrate their value in the American legal system, where payments are often contingent on case outcomes.

5. We examine the email marketing strategies employed by Trial House Consulting to manage and engage their list of trial attorneys. Olivia and Steve focus on retaining top-tier clients and leveraging marketing investments to drive repeat business, emphasizing the importance of adding value to their communications.

6. Olivia and Steve discuss the concept of viewing excess capacity as "investable hours" and how collaborating with trial attorneys on a contingency basis can lead to strategic growth. They highlight the potential benefits of offering their services as a strategic asset to enhance client outcomes.

7. The episode concludes with Olivia and Steve expressing gratitude for the collaborative journey and their excitement for future opportunities. They share their commitment to maintaining communication and fostering a sense of camaraderie and optimism within the legal consulting community.

Show Links:

ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

Finding invisible prospects is often the biggest challenge for service businesses.

Today on the More Cheese Less Whiskers podcast, We're talking with Megan Cannon, owner of Back to Balance Counseling and Consulting in the western suburbs of Chicago about an 'I want that' response in people.

Megan specializes in helping high achievers, overwhelmed parents, and anxious teenagers find relief through empirically supported treatments. Her practice is thriving with over a thousand sessions monthly, but she's looking to grow her team and reach more daytime clients.

We explored how to create a "prospect vending machine" by using targeted ways to transform invisible prospects into visible ones. Rather than just positioning to be selected through referrals or social media, we discussed proactively identifying people who need help with anxiety, OCD, and executive burnout within her five-mile radius.

The conversation revealed how offering valuable content like a book can both generate new leads and enhance referrals, turning "refer a friend" into the more powerful "give a friend" approach.

Key Takeaways:

1. I introduce Megan Cannon, the owner of Back to Balance Counseling and Consulting, who discusses her practice's focus on supporting high achievers, overwhelmed parents, and anxious teenagers in the western suburbs of Chicago.
2. Megan emphasizes the benefits of in-person therapy sessions and shares her plans to expand her team to meet growing client demand, highlighting the need for more qualified clinicians.
3. We delve into strategies for attracting daytime therapy clients, particularly focusing on college students, stay-at-home parents, and remote workers. We also address the importance of maintaining a work-life balance for therapists.
4. Megan discusses the role of indirect referrals in connecting therapists with potential clients and explains her approach to helping clients change their relationship with anxiety.
5. We explore innovative clinic growth strategies, including the use of social media ads and resources like an anxiety solution book to turn invisible prospects into visible ones.
6. The episode highlights the effectiveness of using books as lead generation tools, focusing on creating captivating titles and covers to attract potential clients.
7. Megan shares her experiences with email engagement to nurture relationships with potential clients, demonstrating how to maintain a supportive presence for individuals seeking help now or in the future.

Show Links:

ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

Today on the More Cheese Less Whiskers podcast, I want to share a great conversation with Dr. Joseph Tanti, a chiropractor who recently purchased a 30-year established practice in Edmonton, Alberta.

We talked about increasing his Return-on-Relationships, measuring spines under management and creating systems to orchestrate referrals rather than just hoping for them by using something like the World's Most Interesting Postcard to 'program' patients to notice high-probability conversations about back pain, sciatica, or other conditions he treats.

We also explored how targeting specific conditions with lead magnets can transform invisible prospects into visible ones within his five-mile radius. Books like the Plantar Fasciitis Solution, are great ways that people identify themselves as exactly the person who needs your help.

These approaches work for all sorts of businesses where customers might not recognize all the ways you can help them.

Key Takeaways:

1. I explored Joseph's transition from taking over a long-established chiropractic practice and discussed Joseph's focus in Edmonton on patient retention through innovative marketing strategies, such as pay-per-click advertising, email newsletters, and community events tailored to attract new patients while maintaining the practice's 30-year history.

2. The conversation highlighted Joseph's concept of "return on relationship," emphasizing the importance of regular communication and engagement with patients, particularly those with sedentary lifestyles, to prevent recurring issues.

3. Joseph shared his evidence-based approach to chiropractic care, concentrating on musculoskeletal issues and the intersection with physiotherapy, moving from acute pain management to maintenance care for lasting wellness.

4. We examined the process of orchestrating referrals through meaningful conversations, emphasizing the importance of actively connecting people with solutions rather than merely mentioning names.

5. Joseph described the use of strategic engagement tools like text systems and embedded cues in communications to enhance patient relationships and increase referrals.

6. The episode delved into identifying visible and invisible prospects, using social media advertising to transform them into leads, and leveraging both digital and physical materials to maintain patient engagement., Alberta, to strategizing for its sustainable growth, including his journey to becoming an orthopedic specialist.

7. We discussed Joseph's focus on patient retention through innovative marketing strategies, such as pay-per-click advertising

Show LInks:
ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

Family businesses need more than just legal documents to secure their legacy.

Today on the More Cheese Less Whiskers podcast, we’re talking with Paul Deloughery, a probate and estate planning attorney with over 25 years of experience working with business owners and families.

We explore how Paul can apply the Before Unit framework to attract his ideal clients - business owners who need more than standard estate planning. By selecting the right audience and creating a compelling offer like his "family benefits plan," he can build trust before prospects even consider hiring him. This approach transforms his service from reactive problem-solving to proactive relationship building.

Paul's story about reuniting an estranged family shows the power of this approach. Rather than waiting until after death creates painful conflicts, he's creating a new category of service that addresses the underlying dynamics. This perfectly demonstrates how patiently educating and motivating people, and presenting the right offer can create breakthrough results for professional service providers.

Key Takeaways:

1. Focusing on the "who" you want to be a hero to is essential before determining your best service offering and its price point.
2. Creating a "family benefits plan" instead of a "family constitution" demonstrates how language choice significantly impacts client perception and engagement.
3. Building a prospect "vending machine" requires clearly articulated outcomes that prospects can visualize and would willingly pay to achieve.
4. The concept of a "stress test" for estate plans provides a concrete, marketable service that appeals to proactive clients who already understand the importance of planning.
5. Using carefully chosen emotional language like "avoidable surprises that derail even the most cautious estate plans" creates more engagement than technical legal terminology.
6. Focusing on specific, tangible outcomes (like peaceful family Thanksgiving dinners) makes abstract services concrete and compelling to potential clients.

Show LInks:
ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

In this episode of More Cheese, Less Whiskers, Chris Wysokowski shares his journey from working in his family’s painting business to helping others grow theirs. He discusses transitioning from hands-on projects to strategy and business development, emphasizing the importance of maintaining relationships with past clients. 

Chris explains how to treat completed projects as "homes under management" and stay top of mind through regular communication. He also introduces methods to create more opportunities from each job, using tools like an annual touchpoint calendar and circle radius prospecting. 

Chris's approach focuses on building long-term success through smart planning and relationship management, shifting from chasing new leads to creating a steady stream of work from satisfied clients.

Summary:

1. In the episode, I introduce Chris Weissakowski, who shares his journey from a hands-on painter to a business growth mentor, highlighting the importance of transitioning from operational tasks to strategic business development.
2. Chris emphasizes the significance of maintaining strong relationships with past clients, viewing completed projects as "homes under management," to enhance business revenue through repeat and referral opportunities.
3. We discuss systematic approaches to maximize a painting business's potential, including the use of an annual touchpoint calendar and innovative metrics like "gallons under management" for project scope assessment.
4. Chris provides insights into effective customer engagement and project management, introducing strategies such as circle radius prospecting to expand business opportunities from a single job.
5. The episode delves into the development of a structured and repeatable business growth system, emphasizing the documentation of processes and the use of CRM systems for better client management.
6. We explore how Chris's strategic insights, influenced by industry leaders like Jay Abraham and Dan Kennedy, can empower entrepreneurs to enhance their businesses, particularly in local markets like Eastern North Carolina.
7. The conversation highlights the potential for impactful change through clarity and continuous improvement, setting the stage for a transformative year in business development for painting contractors.

Show LInks:
ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

Today, on the More Cheese Less Whiskers podcast, We are talking with Steve Light. Hearing his journey from web designer to Swindon's prominent mural artist demonstrates the transformative impact of rediscovered creativity. After a twenty-year hiatus, his return to art during lockdown has resulted in over 25 exhibitions and Swindon's largest mural, bringing vibrancy to the community.

His figurative expressionist style, influenced by Jean Dubuffet and Jean-Michel Basquiat, now adorns a converted post office studio where he creates works that challenge traditional artistic boundaries. Light's practice spans from street murals to gallery exhibitions, proving art's versatility in modern spaces.

Through initiatives like the Red Cliff Collective and collaborations with local musicians, Light exemplifies how artists can engage communities while maintaining creative integrity. His work continues to reshape Swindon's visual landscape, making art accessible to all residents.

Summary:

1. I introduce Steve Light, a mural artist from Swindon, who shares his journey from being a shy child with a love for art to becoming a significant figure in the street art scene of his hometown.
2. Steve discusses a discouraging experience with an art tutor that led him to abandon art for 20 years and how he humorously hints at a connection to the mysterious artist Banksy.
3. We explore how Steve reignited his passion for art during the lockdowns, transitioning from web design to a full-time art career, and how he secured a studio in a repurposed post office.
4. Steve describes his artistic style as figurative expressionist, drawing inspiration from artists like Jean Dubuffet, Keith Haring, and Jean-Michel Basquiat, and his aspirations for larger-scale works.
5. We delve into the intersection of art and commerce, discussing how artists can balance creative pursuits with commercial opportunities, and the role of art in branding and environments.
6. The episode explores the concept of street art collectives and creative collaborations, highlighting the impact of such initiatives on local communities and how they can elevate artists' reach.
7. We discuss the potential for forming a self-appointed art collective, drawing parallels between the art and music industries, and the opportunities for multidisciplinary collaboration within a collective.
8. Steve shares personal inspirations, including his love for 90s hip-hop and 80s bands, and discusses the potential for local initiatives, such as mural projects and designing for restaurants, to engage communities.
9. The conversation touches on previous collaborations, like painting a suit for a musician performing at Glastonbury, showcasing the value of leveraging local talent and creative synergies.
10. The episode concludes with ideas on creating innovative art projects, like permanent outdoor exhibitions, and the transformative potential of art in both individual careers and community development.

Show Links:
ProfitActivatorScore.com
BreakthroughDNA.com
90minutebooks.com

In this episode of the More Cheese Less Whiskers Podcast, Stuart and I discuss the power of non-traditional books in lead generation. We delve into the process of using a self-published book as a tool to generate leads and share strategies that have resulted in impressive records, such as 1753 leads at just $3.53 per lead.

Stuart highlights the value of daily knowledge and asking the right questions, and I reveal how to write a book in 30 days with a resonating title. We debunk the myth that a book needs to be lengthy to be successful and discuss the impact of concise, impactful books that address potential clients' concerns.

Summary

1. We discuss the potential of non-traditional books in the realm of lead generation

2. Dean reveals the secret of writing a book in just 30 days, and the power of book titles that resonate with your ideal prospects.

3. We highlight the impressive record of generating 1753 leads at just $3.53 per lead, and the strategy of generating leads for as little as $300.

4. We delve into the process of using a self-published book as a lead generation tool.

5. Stuart shares how he utilized the concept of a 'self-milking cow' to help people convert more leads.

6. We emphasize the value of daily knowledge and the craft of asking the right questions in lead generation.

7. We reflect on the influential book 'The Owner's Manual Through Your 40s' by Sean Phillips and his video with Bill, 'Body for Life'.

8. We explain the art of creating concise, impactful books that address the five burning questions in the minds of potential clients.

9. We debunk the myth that a book needs to be voluminous to succeed, emphasising that content trumps length.

10. We discuss the power of an attractive book title, effective marketing strategies, and the advantages of using a podcast to connect with potential clients.

Show Links:
ProfitActivatorScore.com
BreakthroughDNA.com
90MinuteBooks.com

Today, on the More Cheese Less Whiskers podcast, we're talking with Carlos Garrido, a former investment banker turned sales trainer, about his unique career journey and the power of selling. 

He shares his experiences navigating cultural accents in business, outlining how a northern English accent benefited his role in American sales environments while American accents in the UK gained new prestige over time.

Carlos runs a high-performing sales training program, and we talked about separating 'lead getting' from 'lead convering' and the sometimes lengthy process that can frustrate some sales teams. Carlos shares his experience working with business owners without robust sales skills and the challenge of natural salespeople, and we talk about finding the right mix of high-value, high-volume opportunities.

This is a really fun conversation with lots of takeaways.

Summary: 

1. Carlos, shares his journey from an investment banker to a successful sales trainer, discussing the advantages of a northern English accent in the American sales environment.
2. He explains his process of settling in Miami, learning Spanish, and the role of language in sales.
3. He delves into the significance of lead conversion in any successful sales strategy.
4. We discuss how some business owners and leaders generate revenue without strong sales skills, indicating the challenge of managing natural salespeople.
5. They explore the 'before' and 'during' units of the sales process, providing insights into lead management and conversion.
6. The conversation shifts to business scaling and selecting a target market, emphasizing the economic relationship between business owners and customers.
7. Carlos shares his views on the differences between a self-serve environment and a membership program, and the complexities of pricing services at different points.
8. They discuss the power of market targeting, highlighting the potential it holds in high volume and low ticket strategies.
9. The podcast examines the impact of accent on sales success, especially the benefits of a pleasing northern English accent in the American market.
10. Carlos reflects on the challenges and rewards of his sales training journey, emphasizing the impact of sales skills on an individual's financial independence.

Show Links:
Show Notes
Roost Real Estate
ProfitActivatorScore.com
BreakthroughDNA.com
90MinuteBooks.com

Today, on the More Cheese Less Whiskers podcast, I want to share an episode of the Listing Agent Lifestyle show I just recorded with my good friend Chris McAllister.

This is a great episode discussing the evolving role of real estate brokers, and I want to share it here because although we're talking about real estate, the real message is how to adapt and provide value in a changing world.

We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model.

So, whether you're an industry professional, interested in real estate trends, or in any other business impacted by tech, this discussion offers some really interesting insights.

Summary:

1. This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow.
2. We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability.
3. Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape.
4.  We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise.
5.  Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation.
6.  We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers.
7.  Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market.
8.  We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information.
9.  Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential.
10. We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market.

Show Links:
Show Notes
Roost Real Estate
ProfitActivatorScore.com
BreakthroughDNA.com
90MinuteBooks.com

Today on the More Cheese Less Whiskers Podcast, we're talking with Tobin Jarrett Poppenberg about becoming the voice of his niche in the audiobook space.

Tobin's come from a very successful career, and he shares how developing a bond with his nephew by reading Harry Potter stories inspired his new venture. The challenge now is profiting in this competitive space.

So we had a great conversation about the options in becoming the voice of children’s audiobooks, and how a podcast, sponsor opportunities, and using recordings to launch additional products can help him become the go to person in this space.

Summary:

1. Tobin Jarrett Poppenberg discusses his journey in the audiobook industry, revealing the intricacies of audiobook performances, the difficulties in making a profit in the industry, and how he discovered his passion for audiobooks.
2. Tobin shares a personal story about his bond with his nephew, fostered through reading Harry Potter together, showing the powerful impact of storytelling.
3. The idea of creating a podcast dedicated to reading public domain stories and introducing new books to listeners is explored. 
4. The potential of children's content on platforms like YouTube is discussed, as well as the possibility of Tobin becoming a curator for children's books.
5. He presents his vision for the podcast, discussing details such as the publishing calendar, potential sponsors, and how to keep the audience engaged.
6. The potential use of podcast recordings as a basis for books and other ventures is considered.
7. He shares his plans for exciting giveaways and how much he values listener feedback.
8. We explore Tobin's background, including his past in marketing automation and his discovery of audiobooks during his time at college.
9. We look into the difficulties of competing in the audiobook industry and the copyright constraints for performers.
10. The possibility of Tobin's podcast serving as a platform for discovering new children's books and authors and the potential size and scope of the podcast's audience is explored.

Today on the More Cheese Less Whiskers podcast, we're talking with Eric Anderson, professional magician turned speaker who shares his journey from foster care to speaking in front of large audiences.

We talk about how focusing on connecting with your audience can yield big returns. How he's used joint venture partnerships and book giveaways helps expand his audience and attract people interested in public speaking, and how he created a flagship email to stay in touch with people by featuring clients' business victories.

We also discuss why documenting your journey is so compelling and creates a blueprint others can follow. 

This is a fascinating episode with lots of ideas to take away.

Summary

1. Eric Anderson's journey took him from foster care to professional magic to motivational speaking. His unique experiences allow him to help others unlock their potential and effectively share their stories for paid engagements.
2. Eric emphasizes that the size of an email list is not as important as who you're reaching and how you connect with them. 
3. He discusses a case study of a client who broke the six-figure mark with a small email list, demonstrating that it's about reaching the right people, not just having a large audience.
4. Anderson explains why some people may not achieve their desired results and highlights the importance of documenting success stories to create a roadmap for others.
5. He shares strategies that have driven his success, including joint venture partnerships and book giveaways. 
6. Eric’s book giveaway has helped expand his outreach, attracting those interested in public speaking.
7. ‘Eric’s Escapades Reality Show’, his weekly email series, play a crucial role in enticing people to attend his workshops.
8. Eric believes that every email sent out can open doors for growth and expansion.
9. He holds free seminars twice a year and is currently testing a paid version of that and private coaching.
10. Anderson guarantees to help people make three times their investment back with his program and has had clients who have seen many multiples of their investment with him.

Show Links:
Show Notes
Eric Anderson
ProfitActivatorScore.com
BreakthroughDNA.com
90MinuteBooks.com

Today on the More Cheese Less Whiskers podcast, we have a first for the show; we're talking with upcoming wrestling talent Blake Steele, who's turning his wrestling dreams into reality.

Blake and I pull back the curtain on the pro wrestling industry and talk about how it's as much about storytelling and character creation as it is about athleticism. We dive into the art of fighting and its famous personalities like Logan Paul and Mike Tyson and how they have masterfully used their styles to captivate audiences.

We talk about what goes into the making of a wrestling superstar, tracing Blake's journey as he navigates the wrestling universe, and we talk about the marketing opportunities that are just as true for a wrestler as they are for any business owner.

Whether you're a hardcore wrestling fan or just curious about the similarities in building a brand for your business, this episode is a great listen.

Summary

1. The episode features a deep-dive conversation with upcoming wrestling talent, Blake Steele, providing an insider's perspective on the pro wrestling industry. 
2. Steele emphasizes that wrestling is as much about storytelling and character creation as it is about athleticism. 
3. Famous personalities like Logan Paul and Mike Tyson are analyzed for their distinctive styles and their ability to captivate audiences.
4. Quick thinking and improvisation are crucial skills in wrestling, contributing to the creation of compelling narratives and characters. 
5. Personal branding plays a significant role in wrestling, with Steele sharing insights on crafting a perfect catchphrase and the journey to being signed by major wrestling organizations. 
6. Steele explains the importance of audience engagement in shaping his personal brand and discusses the making of a wrestling superstar. 
7. The episode explores the journey of becoming a professional wrestler, including the process of attending wrestling school and working independently until being picked up by a recruiter. 
8. The importance of body language, tone of voice, and physicality in character creation is discussed, as well as the significance of improvisation.
9. The discussion covers the intricacies of navigating the path to WWE success, including the importance of earning respect from the audience and standing out in the wrestling world. 
10. Steele and the host discuss the need for wrestlers to create an atmosphere with music, colors, and logos that best defines them as performers, along with the importance of allowing audience participation in their growth journey.

Show Links:
Show Notes
Blake Steele - Instagram
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Brett Attaway, a solar sales entrepreneur from Utah who's now based in north Florida.

Brett's taken his years of marketing experience to the solar industry in a company he started a little over 3 years ago, and we had a great conversation about the opportunities he has to use this experience in this new sector.

We talked about the three key success factors: finding the right install company, understanding the value of a client, and creating a referral program, and how bringing these together can be a game changer for clients and the company.

There are some great insights and ideas in this episode that apply to many industries, including creating transferable opportunities for customers by offering a price break for a certain volume of panels and incentivizing referrals is unique, making customers the hero and not the company.

Summary

1. The solar industry presents a wealth of opportunities for entrepreneurs, particularly in the residential solar business.
2. Success in the solar industry hinges on three key factors: finding the right install company, understanding the value of a client, and creating a referral program.
3. Selling solar can be a lucrative business despite the challenges, provided it is done correctly.
4. The value of a customer over time is crucial to ensure the success of a solar business.
5. Creative marketing strategies, such as using postcards, can be a valuable asset for a solar company.
6. Offering a price break for a certain volume of panels can create transferable opportunities for customers.
7. Incentivizing referrals by making customers the hero and not the company can boost sales.
8. The journey from marketing to solar offers valuable insights for budding entrepreneurs.
9. Building a team that keeps everyone informed can contribute to the success of a solar business.
10. The Solar Academy provides a non-biased approach to helping solar companies succeed, offering services such as marketing, sales, and business systems and processes.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're finishing our conversation with Jesse Desjardins. He's worked in some great locations, and we talk about the challenge of marketing a complex destination like Neom in Saudi Arabia, a place no one has ever seen before.

We also talk about the skill of discernment and invention, the importance of working with someone with the tenacity to drive projects to completion, and how to effectively select and work with the right people to execute our vision.

Jesse & I have a long history together, and it's great to share these insights with you, and, if you missed part 1, you can check that out at https://morecheeselesswhiskers.com/247

Summary

1. The challenge of marketing an unknown and complex destination like Neom in Saudi Arabia required a unique approach and collaboration with the online photography platform Unsplash.
2. Unsplash, with its large community of free photography and more distribution than Getty, iStock, and Adobe Stock combined, provided the perfect platform to find the best photographers to showcase Neom.
3. The project involved bringing 14 of Unsplash's top photographers to Neom and creating a brief based on the thousand most downloaded photos in travel.
4. The brief focused on four distinct photography styles that convey the scale of the destination, safety, and human connection, deviating from traditional destination marketing strategies.
5. By working directly with photographers with the vision and capability to execute the project, the team created a more authentic and engaging story.
6. The photographers brought their unique skills and interpretations to the brief, resulting in a diverse and captivating image portfolio showcasing Neom's beauty.
7. The Entrepreneur Team Genius Test helps identify the strengths and weaknesses of individuals in a team, ensuring that all aspects of a project are covered and executed effectively.
8. Combining vision, assets, and reach creates a powerful multiplier effect that can help achieve success in marketing complex destinations.
9. The goal is to make Neom the most downloaded destination in travel even before it opens, leveraging the reach and distribution of Unsplash.
10. Collaborating with the right people and focusing on the vision and capability aspects of a project can lead to better outcomes and more creative solutions, even with a smaller team.

Today on the More Cheese Less Whiskers Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. 

We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. 

In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does.

This is a great conversation as we share some insights and reminisce about our 25-year journey.

Summary

1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career.
2. They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?"
3. The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses.
4. They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising.
5. Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards.
6. They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time.
7. Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia.
8. The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism.
9. They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius.
10. Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities.

Today on the More Cheese Less Whiskers podcast, we’re talking with Michael Devcic, all the way from Croatia.

We dive into the challenges and setbacks Michael had to overcome before eventually finding success, running Google ads for local businesses, creating a successful business that takes just 45 minutes a month and how a strong project manager can ensure success.

We also discuss his ventures into information products, his goal of finding more people to collaborate with on rev-share deals, and the importance of maximizing influencer collaborations.

We wrap up talking about the opportunity to create a 90 Minute Book and conquer local markets by providing knowledge and developing a scale-ready algorithm to help local businesses.

Today on the More Cheese Less Whiskers podcast, we’re talking with Eleni Dilos, a seasoned interior designer who has successfully moved from the fashion industry to interior design.

We had a great conversation about tapping into the psychology of why people make referrals, the opportunities to find clients who are early in their journey, and the benefits of collaborating with architects.

I love the opportunity to create lead generation strategies with people on these calls because the ideas are universal, it’s just the implementation that needs adapting to your situation.

Today on the More Cheese Less Whiskers podcast, I’m talking to Bill Storm about his journey from creative real estate finance to coaching entrepreneurs and how storytelling has played a crucial role in his success.

We talk about the steps to create a sales process and get your message out to the right people, how Bill has scaled his own business and focuses on the front end to book more appointments and the importance of turning invisible prospects into visible ones.

This is a great episode, and we wrapped up exploring the metrics he uses and the strategies he has in place to sustain everything.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, I'm answering a question I've been asked a lot recently; "What are the most impactful books you've read to fast-track my marketing career?"

So today, I'm running through my top 10. The books I return to time and time again, and the ones that have shaped the way I think about marketing and have influenced the programs I've developed.

As you're thinking about your business and marketing, taking inspiration from others and applying them to your situation is the fastest way of progressing. There are some great lessons here, and I'm excited to share what I took from them.

Be on the lookout too for a genuine surprise. Neatly folded in one of the books is an original ad response I received over 20 years ago. So as an unexpected bonus, we can break down one of my first ads!

I can't wait to hear the lesson you take from these books.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking to Kelsey Reidl from Toronto, Canada, where she offers one-on-one marketing coaching services that help small to medium-sized businesses build evergreen systems to clients buy their services as soon as they're ready. 

Kelsey started her marketing career in the corporate world, working for health food brands before becoming a freelancer and building an online course called the Visionary Method, helping business owners build online and offline marketing strategies.

We talked about all the ways she can scale her existing business and really developed this idea of maximizing the relationships she's already building to create sustainable results for both her and her clients.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with my great friend Mike Koenigs. We've known each other for more years than I care to remember. He's a brilliant marketer and has always been on the leading edge of new marketing technologies.

We had a great conversation about all the buzz around AI and how it will affect every element of our lives, our business, how we write copy, and how we think about marketing. Mike has a great take on the value and importance of now having a solid brand to stay ahead of everyone else.

We ended by talking about the importance of having a bigger, better personal brand because, as businesses come and go, being seen as an authority elevates you as an individual and creates opportunities.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Kim Baillie, owner of FloralArtOnline.com and President of the Florida Art Association based in Australia. 

The association has a great opportunity in 2027 as they will host the World Show for the first time in 40 years and Kim's looking to make the most of this by building an online community of people interested in creating art with flowers. 

We had a great conversation about the different types of artists in the online community and the work she can do to build a list of prospects for a membership program.

By the end of the call, we had uncovered a great plan to discover those five-star prospects.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking to Larry Stelley from El Paso, Texas, where he's the President of the Youth Biz Academy, a non-profit helping kids develop an entrepreneurial foundation.

The program started over a year ago and has grown by creating programs to engage young people and get them involved in business and entrepreneurship.

Larry's been looking for different ways to find his market, and we had a great conversation about applying the 8-Profit Activator, using a book to start the conversation, and the approaches we talk about in email mastery to get him in touch with millennial parents who have teenagers and would be keen to join programs on financial literacy, and entrepreneurship.

By the end of the call, we hatched some great ideas for programs that can be created to get more leads.

Show Links:
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ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Paul Whately, tax accountant at M.A. Whately based in Ireland.

The firm was started almost 40 years ago by Paul's father, who grew the business by delivering a great service and working with referrals.

Paul's looking to build on this success by cracking the code to a reliable source of recurring new business. We had a great conversation about what he's doing in the before unit to get in front of potential clients, compel them to raise their hands, and patiently educate and motivate them to get started.

By the end of the call, we hatched some great plans to dig a well of potential leads.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Derek Menchan from right here in Central Florida. He's a bassist and classically trained cellist who's worked with many great artists and producers, and we had a great conversation about the opportunities musicians have today.

He's also a college professor, and we talk about some of the ways students and artists approach marketing their music. He's currently working with artists who think commerce taints the art somehow, so we looked at all the ways to authentically build an audience.

Derek's a great guy to chat with, and talking about his new project and the lessons he's picked up in the music business is a great way to think about the 8-profit activators.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Matthew Coast from Austin, Texas.

You might remember Matthew as a guest on the show a few years ago. He runs a successful dating business, helping women find committed relationships, and today we're checking back in to see how his company has grown since we last spoke.

It's great to hear about the changes he's made, which offers have worked well, and the indicators he started seeing that made him realize it was time to start expanding options.

Matthew's great to talk with, and I love that we get to check back in to get an update from the field.

Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Greg 'the moose-man' Johnson from Bear Mountain Quest in Michigan, where he owns and runs a pretty unique hog hunting experience.

He's been a member of our Email mastery group for some time, so I've got to work with him on email campaigns before, and today was a great opportunity to dive deeper into what's working and what's been a challenge.

We spent some time talking about the difference between fans, those people interested in following what he's doing, and the customers willing to pay to be a part of it. 

Greg has a great story. He's passionate about his business and the people who come to experience the hunt, and we got chance to narrow in that audience, and the right offers to make to them.

Show Links:
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ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less whiskers podcast, we're talking to my friend Dan Martell from British Columbia, Canada, we've known each other for about 6 years now. We have a similar approach to business and the vison to create a lifestyle.

Dan runs SaaS Academy, one of the largest coaching companies for software and high-speed ventures and he's invested or consulted in companies like Hootsuite, Udemy, and many other billion-dollar companies.

He has a new book called Buy Back Your Time and we got to talk about the important lessons he has learned in his 20 years in business, finding your ideal customer and making sure that you meet their demand.

This is a great episode as we dive into building business frameworks, going upstream, and discovering who your customer is.

Show Links:
Show Notes
Buy Back Your Time
ProfitActivatorScore.com
BreakthroughDNA.com

Today on More Cheese Less Whiskers, we're talking with Andre Norman, mentor and renowned "Ambassador of Hope".

His story is a journey in turning your life around. From illiteracy and gang activity as a child to more serious crime as an adult, he was eventually sentenced to over 100 years in prison, where during his two-year stay in solitary confinement, he had an "epiphany," and he decided to make a change.

Andre is the example of something I've been thinking about a lot recently. What would happen if you applied yourSELF. Your Sphere Energy Leadership and Finances.

This was the perfect opportunity to dive into the idea and hear from someone who's done just that.

Show Links:
Show Notes
Andre Norman
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Tyler Dawley, a 4th generation organic chicken farmer from Big Bluff Ranch in Red Bluff, California.

Tyler's business is a bit different from our usual guests. He joined our world after watching a call I did with a group of organic, direct-to-consumer farmers earlier this year.

He's passionate about his business but recognizes that Manny farmers are producers first and think about getting to customers second. He's making the most of all the opportunities we talk about to close that gap and talk directly to customers.

This was a great show. I'm always excited to see the 8-profit activators being applied to all sorts of businesses & Tyler & I hatched some great chicken plans - pun intended ;)

Show Links:
Show Notes
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with my great friend, Joe Stumpf. Joe & I have known each other for more years than I can remember. We spent a decade on the road together, and now he's created a process work called Private Work, teaching people how to be their own coach.

In more than 40 years of coaching and working with people in many different capacities, Joe discovered that most people have all the answers within themselves. The challenge, the work, is to discover it.

As he says, 'You can help them with an action plan, help them get some clarity, but unless they discover the answer themselves, the likelihood of them taking action is slim.' That's where Private Work comes in.

This is a great conversation & Joe's passion for guiding people through the process to let people discover their insights and tap into their resourcefulness really shows.

No matter what business you're in, this idea of helping people reach a conclusion is a great lesson.

Show Links:
Privatework.com
ProfitActivatorScore.com
BreakthroughDNA.com

Today on the More Cheese Less Whiskers Podcast, we’re talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven.

You might remember we spoke a few weeks ago about nurturing the relationships he already has, and today we took that a step further by looking at how taking responsibility for the breaker panel in a client's home could develop that relationship even further.

When we find other related parts of managing homes, there's an opportunity to add even more value for these homeowners by thinking in terms of homes under management. 

Show Links:
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ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast we're talking with Aaron McRann from Penticton BC, and Aaron has a really neat product that helps people with wrist pain, to do bodyweight exercises, push ups, and things like that without any pain.

This came out of a personal issue he was having and he figured out a way, with some ingenuity, to create these pushup blocks that allowed him to do pushups and body weight exercises without any pain.

Now the issue is how do we get those in front of people who have this type of pain.

This is a little bit of a different episode than we normally have because it's with someone with a physical product that solves one specific issue.

We had a really great conversation and we went through the Before Unit profit activators and how we would approach this idea of solving all the wrist pain in the world by starting with all the wrist pain in Kentucky and BC.

Show Links:
Show Notes
ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast I want to share a classic with you.

This show started as a way to share the 8-Profit Activators with more people in a way that really helps them... an 'all cheese' conversation, and it was an idea that really started after one of the early shows I recorded with my good friend Joe Polish on the I Love Marketing Podcast.

Way back in episode 7 we recorded a yellow pages roulette show where we opened up the yellow pages, randomly picked a business & talked about all the ways we'd market that company if we were talking to the owner face to face.

It's still the show people ask me about... If it works in the yellow pages, why not talk to business owners directly. Now 228 episodes later, it's still one of my favorite things to do.

So here's the original and if you want to be a guest on the show, just send me an email to dean@deanjackson.com

Show Links:
Show Notes
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department.

I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business.

So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step.

It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you.

Show Links:
Show Notes
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear.

Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article.

I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address.

I used a very simple sequence to engage with people who requested a copy of the Email Mastery book.

After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works.

What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine.

There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business.

Show Links:
Show Transcript
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish.

I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today.

He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want.

It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way.

We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections’ to try and take from you.

Don't forget, you can watch the video at MoreCheeseLessWhisker.com/225 and then head to WhatsInItForThem.com to find the book.

Show Links:
What's In It For Them
Show Notes
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with my friend and owner of the Dolphin Image Studios, home of this very podcast, Juan Pantoja.

The facility here in Winter Haven has a lot of history in the movie business, and Juan and his partners took it over in 2020 and are rebuilding it to its former glory.

They've done some great work on the buildings, the technology and the 8-acre 'back lot', and they're really providing a one-stop shop to movie makers.

When we think about the VCR formula - Vison + Capability * Reach, they have a great opportunity to be even more successful by becoming that C, the capability for all sorts of businesses, not just movie makers.

This is a great conversation with lots of ideas on taking your skills and becoming the 'who' for people looking to multiply their capability.

Show Links:
Dolphin Image Studios
Show Transcript
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with my new friend, country musician Ryan Joyce.

I love chance encounters & that's exactly what happened with Ryan. We met because we both happened to be hanging out at the same coffee shop. Ryan is the double of my good friend Ross, so of course, I had to say something.

I got to know him more, and we had some great conversations about the opportunities he has to engage and build the people who love his music, so I wanted to share some of these with you.

We had a great show talking about his latest release, building his audience, amplifying the success he's already had, and orchestrating his fan base to keep them engaged and wanting more of the music he's creating.

There's a lot here, and whether you're a musician or entrepreneur, You'll recognize Ryan's passion for the things he creates and his enthusiasm for sharing them with people.

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Ryan Joyce Music
ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we’re talking with my good friend Lane Bowers. The world's most passionate marketer in the world's smallest niche!

Lane's been a friend for 25 years. We met here in Winter Haven and we hit it off right away. I'd just come out of building my marketing ideas and applying it all to my real estate business. The Internet and all its opportunity was just starting, and Lane was a barefoot water skier, not just any barefoot water skier, but a former world champion, barefoot water skier.

He was running ads in Water Ski Magazine, and I laid out this long business plan printed on a dot matrix printer. A manifesto showing Lane how to capture email addresses and build a business of people who are likely to do business with you in the years to come.

Today we’re checking in on that story, and what Lane is doing today using the skills he learnt building that list.

Show Links:
Show Transcript
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers Podcast, we’re talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven.

We had a great conversation talking the journey he's made over the last five years from starting out to now having a thriving business with four vans and a whole crew of people doing the work.

We then turned our attention to the future and looked at niching down his before unit to create opportunities rather waiting for reactive opportunities, and we talked about the big opportunity in his after unit of nurturing relationships with the people who already know him already like him already trust him.

Show Links:
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ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we have a special new episode.

The very first guest on the podcast was immigration lawyer, Jim Hacking. We talked then about using a book to identify his best prospects, people who are looking to move to America, and the big opportunities that he has in really tapping into building a list of people who are on that path.

Now, we're starting a new season of the More Cheese, Less Whiskers podcast, in video! and our very first guest is... Jim hacking.

We had a great conversation. We talked about the tremendous growth in his business since we first talked and we moved into talking about the big opportunity that he had in his After Unit now he's really dialed in the Before Unit.

We talked about the books he's written with us at 90MinuteBooks.com, and the success of this YouTube channel. It's an amazing machine that continues to bring in new business for them, but now we talked about rolling that over and looking at the big opportunity in building his 'return on relationships' in the After Unit.

You can check out the show notes and watch the video at MoreCheeseLessWhiskers.com/220

Show Links:
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ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers Podcast, we have a special treat.

Usually, when I have people on the podcast, I don't know them, it's the first time I'm getting to know what they're working on, but today I've got my good friend, Tim Organ.

Tim is married to another good friend, JJ Virgin. I was at their house for dinner just after Christmas, we were talking about energy and focus and all those things you think about to get an edge on the New Year, and Tim gave me some supplements he had been working on as part of a top-secret project.

Well, now his project, his edge performance pack, is available.

It's a really great combination I've been taking since then that gives clarity and focus. What's great about it is the energy I get is what I call a 'happy energy,' rather than the amped-up feeling you might get from a caffeine-type supplement. It just helps to stay focused and clear.

So, Tim and I are going to talk about the launch of his new supplement, and I'm excited for you to hear the brainstorming of the idea and hopefully give you a chance to experience this for yourself.

Show Links:
EdgePerformanceNutrition.com

Show Transcript
ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

This week on the More Cheese Less Whiskers podcast, we're continuing the conversation I had with my good friend James Schramko.

Last week we focused on what was happening with James on that side of the planet; this week, I bring James up to speed on everything I've been doing.

It was a great conversation, including piggybacking business models, measuring success, and... how to start a makeup business!

Show Links:
EmailMastery.com
Show Transcript
ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Last year, for obvious reasons, I didn't get to visit Australia for my annual Breakthrough Blueprint, and a two weeks' stay in Manly.

So, this week I’m catching up with my good friend James Schramko to compare our work routines, what our daily schedule looks like, how we’re dealing with the changes of the last year , and what our plans look like for the future.

It’s always great to see what’s on the other side of the planet!

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ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Mardi Boettcher from California. Mardi is embarking on a new adventure as a coach, and this is a perfect example of how all of the elements of the Before Unit perfectly fit in place.

We went right through from selecting her target audience to getting people to raise their hand so she can build an audience of ideal prospects, and we talked about Profit Activator 3: How to educate, motivate, and engage in a dialogue with them so she can present the offer to join her program.

It was a great conversation because she has a really focused secret target audience, looking to attract ladies who are entering their sixties and who want to amplify and get everything they can out of life.

She has a real passion for this way of living. She loves the idea of working with this audience, and she's well on the way to get there.

Show Links:
Show Transcript
ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we have a very special episode that I'm excited to share.

One of the great joys in my life is my relationship with Jay Abraham. Jay and I have amazing, long conversations about marketing, philosophy, what's going on in the world, and this week I got to record one of these conversations for you.

It's a great opportunity for you to listen in to the ideas we talk about, and we also talk about something special Jay is doing with Tony Robbins tomorrow!

So this Saturday, Jay and Tony Robbins are holding a marathon event called 'Lock In 2021'. They do these amazing hot seat events where Jay gets to spend a day with Tony Robbins and his platinum group. These are people from all over the world, his highest level masterminds, and all they do is tag team back and forth doing Q&A hot seats, answering questions, helping strategize or solve challenges for these business owners.

Jay and Tony have edited 12 hours of the best of these sessions into a marathon session they're going to be hosting tomorrow.

This has my highest recommendation. I'm not an affiliate or anything like that. I want you to experience how they do it because our podcast is all about that same approach. It's essentially a hot seat every week we share and apply the 8-Profit activators.

So, check it out at Lock In 2021, and in the meantime, listen to my conversation with Jay.

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ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, We're talking with Gordon Geraci, and if you are an ice cream lover, today is going to be a podcast for you!

Gordon's from Cincinnati, Ohio, where he's invented what is he's calling the perfect ice cream bowl. He's very passionate about the product. He loves what he's created. I think it's a great idea, and we talked a lot about how to get the word out about this new product.

This is a great episode for anyone introducing a new product or idea to people. Ice cream lovers are everywhere, all over the world, so how can we apply the 8-Profit Activators to the marketing of the perfect ice cream bowl.

This was a fun episode, and I think you're going to enjoy it.

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