Mompreneur Mastery: Simple Instagram Strategy for Busy Moms – Détails, épisodes et analyse

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Mompreneur Mastery: Simple Instagram Strategy for Busy Moms

Sydney OBrien

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 96

You ever think to yourself, "what the heck do I post to my Instagram account?!" You want to get more comments, but the tips and hacks you try just aren't cutting it. And you're a busy mompreneur, so you don't have the time to do a ton of research to get it done. But you know an engaged account is what's going to help you sell your offers on Instagram. I get it. And I've been there! Mompreneur Mastery is all about helping mompreneurs strategize and plan their Instagram content so that they can spend less time on it, while making more sales, so they can spend more time with their families. You'll get actionable support and tips from a certified Instagram Strategist, Sydney O'Brien, that you can do while your kid is giving you those glorious 15 mins of peace a quiet that seem way too rare. Get started with this free content calendar, 1 Month of Conversation Starters, that will help you know what to post to get more comments on your posts: https://www.sociallyyours.biz/content-calendar

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https://mompreneur-mastery.captivate.fm/plan-your-content
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https://sociallyyours.biz/plan-your-content
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https://sociallyyours.biz/post-with-purpose
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How to Make Instagram Actually Drive Sales (Without Doubling Your Workload)

Saison 1 · Épisode 86

lundi 28 avril 2025 • Durée 15:19

Pour yourself a cup of coffee and get comfy, because we’re diving deep into the wild, chaotic world of Instagram marketing for mompreneurs! If you’re feeling like you’re shouting into a void with your posts and still not seeing sales, you’re definitely not alone. We’ve all been there, right? In this chat, we’re peeling back the layers on why all that Instagram hustle often feels like running on a treadmill—lots of effort, but where’s the payoff? The truth bomb here is that without the right strategy, it’s just a game of posting pretty pictures and hoping for the best. We talk about a real-life success story of one of our members who saw a whopping 25% increase in link clicks in just a month—now that’s what we call results!

We emphasize the importance of having a clear strategy that aligns with your business goals and audience needs. Think of it as baking a cake: you might have all the ingredients, but without a recipe, good luck whipping up something delicious! We share actionable tips on connecting your content to your offers, so your followers don’t just scroll past but actually engage and convert into clients. So, if you’re ready to stop spinning your wheels and start making Instagram work for you, this episode is packed with insights to help you create content that connects and converts.

Stick around until the end for an invitation to slide into our DMs if you want to chat about your own Instagram struggles. Because let’s be real, we all need a little help now and then, and you deserve more than just pretty posts—you deserve a strategy that works!

Mentioned in this episode:

DM me on Instagram! https://instagram.com/socially.yours.strategist

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Instagram 101: Reels vs Carousels, Faceless Marketing, and More

Saison 1 · Épisode 85

lundi 21 avril 2025 • Durée 19:07

You’re doing “all the right things” on Instagram—Reels, carousels, showing up when you can—but it still feels like nothing is working. The leads aren’t coming in, your grid feels messy, and you’re tired of guessing what to post.

This episode answers the real Instagram questions you’ve probably been too overwhelmed or burnt out to ask. From what format to prioritize, to how to actually use your content when you're not actively launching, we’re breaking down how to use Instagram with strategy- not stress.

Here’s what we’ll cover:

Should you focus on Reels or carousels (and how to choose)?
Can you run a successful business account without showing your face?
Is it okay to stop posting to your grid? (Spoiler: only if you do this first.)
Why you're not getting leads—and how to fix the gaps in your content
What to post when you’re not selling anything (but still want sales later)

If you’re tired of winging it and ready to make your content actually work for your business, this episode is for you.

🔗 Links & Resources Mentioned:

📹 Trial Reels Guide – Learn how to grow with intention, not trends

🎯 Instagram Strategy Quiz – Find and fix the missing piece in your content strategy

💫 Join the Membership – Learn exactly what to post and how to use Instagram to make more sales in less time

📩 DM me your IG questions for the next FAQ episode → @socially.yours.strategist

How My Client Got 3500% More Engagement & Dream Client DMs in 1 Week

Saison 1 · Épisode 76

lundi 17 février 2025 • Durée 13:54

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Feeling like you’re just posting into the void on Instagram? You’re not alone.

In this episode, I’m breaking down the exact strategy that helped my client increase her engagement by 3500% in just one week—without adding more work to her already full plate. More importantly, this shift led to dream clients DMing her, ready to buy.

If you’re tired of chasing trends, second-guessing your content, and seeing zero return on your effort, this episode is for you. You’ll learn three key changes that make Instagram work for you instead of feeling like you’re working for Instagram. Get ready to simplify, strategize, and start seeing real results.

📌 Instagram isn’t broken—your strategy might be. If you're posting consistently but not seeing sales, it’s time to shift your approach.

📌 Trends are frosting, not the cake. They can help boost engagement, but they’re not a strategy for sales. You need a solid foundation.

📌 3 simple shifts that changed everything:

Clarity: No more posting just to post—every piece of content needs a purpose.
Strategic Content Mix: Balance engagement-driven trends with authority-building content that leads to sales.
Make Taking Action Effortless: Your audience needs an easy, clear path to buy from you.

📌 You don’t need to post more—you need to post smarter. A clear strategy saves you time AND gets better results.

MENTIONED IN THIS EPISODE:

🔗 Join Post With Purpose to get the exact post prompts that skyrocketed my client’s engagement and sales!

📲 Let’s connect on Instagram! DM me your biggest takeaway from today’s episode → @socially.yours.strategist

From Burnout to Breakthrough: Smart Business Pivots with Mariah Scrivens

Saison 1 · Épisode 75

lundi 10 février 2025 • Durée 33:45

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Do you ever feel like you're putting in all this effort in your business, but it’s just not giving back the way you thought it would? Or maybe the spark that got you started has completely fizzled out? If you’ve ever wondered whether it’s time to pivot—or just tweak things so they feel better—this episode is for you.

Today, I’m chatting with Mariah Scrivens, a former teacher turned multi-business owner who knows a thing or two about big shifts. Mariah went from selling digital products for teachers to coaching entrepreneurs on how to simplify their strategy, ditch the overwhelm, and build businesses that actually feel good to run. She’s all about bold moves, mindset shifts, and taking intentional action—and she’s sharing exactly how to recognize when it’s time for a pivot and what to do next.

In this episode, we cover:

✅ The signs that it’s time to pivot in your business
✅ How to transition without burning everything to the ground
✅ The mindset shifts that make pivoting easier
✅ Why passion and joy are essential for sustainable success
✅ Mariah’s best advice for entrepreneurs feeling stuck and overwhelmed

If you've been questioning whether you’re in the right place or need a change, Mariah’s insights will give you the clarity and confidence to move forward.

Mentioned In This Episode:

Get Mariah’s Free Foundations Program for Entrepreneurs
Follow Mariah on Instagram: @MariahMakesItHappen
Check Out Mariah’s Podcast, Make It Happen

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

How I Got Fully Booked on Instagram With Less Than 300 Followers

Saison 1 · Épisode 74

lundi 3 février 2025 • Durée 16:46

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What if I told you that you could be fully booked with paying clients on Instagram… with less than 300 followers?

Sounds impossible, right? But that’s exactly what I did—while solo parenting three kids under five, creating Canva graphics on my phone in the dark, and navigating deployment life. I was doing everything I thought I was supposed to do… and still, nothing was working. Until I made one simple shift.

In this episode, I’m pulling back the curtain to show you exactly what changed so you can stop focusing on vanity metrics and start seeing real sales—without wasting time or sacrificing family moments.

What You’ll Learn in This Episode:

✅ Why posting more, engaging more, and following trends isn’t the solution
✅ The actual reason your content isn’t converting to sales
✅ How I went from inconsistent engagement to a fully booked business with a small audience
✅ The 5-step strategy that simplifies Instagram and saves you hours each week

MENTIONED IN THIS EPISODE:

Learn the 5 Steps to Sales Strategy (and what to post at each stage) that got me fully booked with less than 300 followers

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Simplify Instagram: Stop Overthinking and Start Seeing Results

Saison 1 · Épisode 73

lundi 27 janvier 2025 • Durée 12:20

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If marketing your online business on Instagram feels like a full-time job (that isn’t actually your job), let’s fix that.

In this episode, we’re cutting through the noise and tackling Instagram overwhelm head-on. You’ll learn:

Why the algorithm isn’t your enemy (and how to stop chasing trends that don’t lead to sales).
How quality beats quantity every time (posting intentionally > posting daily).
Why Instagram is a long game (and how small, consistent steps add up to big results).

This is for the busy moms and entrepreneurs who are done spending hours on Instagram without seeing sales. Let’s make Instagram work for you—with less stress, less overthinking, and a lot more results.

Action Step: Pick one thing to simplify this week—post less, skip the trends, or focus on connecting with your audience.

📩 DM Me! What are you letting go of this week? Tell me on Instagram @socially.yours.strategist. I can’t wait to cheer you on!

MENTIONED IN THIS EPISODE

Learn about the 5 Steps to Sales on Instagram Strategy in ep 72

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Why Your Instagram Followers Aren't Buying and the 5 Steps to Fix It

Saison 1 · Épisode 72

lundi 20 janvier 2025 • Durée 16:02

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Are you posting on Instagram, hoping for sales, but hearing nothing but crickets? You're not alone. Sales don’t happen from a single post. They come from having a clear, intentional strategy.

In this episode, I break down my 5 Steps to Sales on Instagram strategy, the same one I use for my business and teach to my clients. This proven method has helped people go from sporadic posts to consistent sales—and it’s simpler than you think.

Whether you’re an Instagram pro or feeling stuck, this episode is your roadmap to turning followers into paying customers without the overwhelm.

What You'll Learn in This Episode:

Why one-off posts aren’t driving sales and what’s really missing from your Instagram strategy.
The 5 essential steps to turn your followers into customers:
- Growth: Attract the right audience who will actually engage and buy.
- Engagement: Start meaningful conversations to build trust and visibility.
- Connection: Create deeper relationships with your audience.
- Trust: Show proof that your offer delivers what it promises.
- Promotion: Invite your audience to say "yes" with ease.
How skipping steps can lead to inconsistent results (and how to avoid it).
Why this strategy saves time and reduces overwhelm for content creators and online business owners.

Action Steps:

Leave a Review: Found this episode helpful? Leave a rating and review to help others discover this show.
Connect on Instagram: DM me @socially.yours.strategist and let me know which step you’re focusing on this week—I’d love to cheer you on!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Stop Chasing Instagram Trends, Start Using Them Strategically

Saison 1 · Épisode 71

lundi 13 janvier 2025 • Durée 14:49

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Put a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments.

Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.

In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time.

I’ll teach you:
✅ A quick, no-scroll method to find trending audio in under 5 minutes.
✅ Why trends only work when they’re part of a bigger strategy.
✅ How to use trending audio to move your audience through my 5 Steps to Sales framework, turning curiosity into connection and connection into sales.

Mentioned in This Episode:

Master the 5 Steps to Sales on Instagram: Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers.

Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

The No-Nonsense 2025 Instagram Guide for Mompreneurs

Saison 1 · Épisode 70

lundi 6 janvier 2025 • Durée 20:40

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Instagram rolled out a wave of updates in 2024—some useful, some forgettable. In this episode, I break down the key features that actually deserve your time, how to use them with intention, and the strategies I’m focusing on to make Instagram work smarter, not harder, in 2025. If you’re feeling overwhelmed by all the features and trends, don’t worry—I’ve got you covered with practical advice to simplify your approach while still getting results.

From trial reels and carousel upgrades to phasing out hashtags and rethinking DM strategies, I dive into what works and what doesn’t. Plus, I share the shift I’m making in my own business toward promoting low-ticket offers and how that’s driving better sales conversions. Tune in for actionable tips to help you show up intentionally on Instagram in 2025 and build a business that fits your life.

Timeline of Highlights:

[1:15] - Why Instagram updates in 2024 were a mixed bag.
[3:40] - The pros and cons of Instagram’s trial reels feature
[7:15] - Exciting carousel upgrades: adding music and doubling the slide limit for better engagement.
[10:30] - Hashtags are out, keywords are in—what this means for your Instagram strategy.
[13:45] - How DM organization tools can streamline your sales process.
[17:20] - My 2025 focus on intentional Instagram strategies: promoting low-ticket offers and simplifying sales funnels.
[21:50] - Why prioritizing intentionality can make your Instagram strategy more effective.

Links & Resources:

Episode 58 – Learn the exact DM strategy I use to achieve a 50% sales conversion rate.
Content Clarity Collective Membership – Get weekly, done-for-you Instagram post prompts to nurture your audience and drive sales.
Connect with me on Instagram: @socially.yours.strategist

3 Instagram Posts for Mompreneurs Too Busy Hiding the Elf to Plan Content

Saison 1 · Épisode 69

lundi 16 décembre 2024 • Durée 15:08

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It’s mid-December, and you’re juggling holiday chaos while Instagram quietly lingers at the bottom of your to-do list. But what if staying consistent on Instagram didn’t have to feel like another thing on your plate? In this episode, I’m breaking down exactly how you can show up intentionally—without overthinking it or losing your mind.

From personal and storytelling posts to deeper connection moments, you’ll learn how to create content that resonates during the busiest season of the year.

I’m also sharing what not to stress about, so you can wrap up the year with your sanity intact and your audience engaged.

MENTIONED IN THIS EPISODE:

Content Clarity Collective - weekly strategized post prompts in your inbox!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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