Explorez tous les épisodes du podcast Modern Chiropractic Mastery

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Greg Rose from the Titleist Performance Institute.

Dr. Rose shares his journey from an engineering student to becoming a leading expert in golf injuries and a co-founder of the Titleist Performance Institute. They discuss how to position yourself as a golf injury expert, applicable strategies for various sports, and the importance of credibility and referral networks in building a successful practice.

Key topics covered include:

*The significance of credibility in establishing expertise.

*Building a referral network with local professionals and trainers.

*Utilizing social media and modern technology to enhance visibility.

*The benefits of specializing in a specific sport or niche.

*Innovative approaches to distance coaching and cash practice models.

Dr. Rose also provides exciting updates on the future of TPI, including a $25 million renovation of their facility and the launch of new educational programs and certifications. This episode is packed with valuable insights for chiropractors looking to grow their practice and establish themselves as experts in their field.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Taylor Premer from Winchester Spine and Sport. They discuss the delegation of rehab exercises within chiropractic practice.

Dr. Premer shares insights from his journey, including his early challenges with assessments and the evolution of his approach to delegating rehab tasks to interns and rehab techs. They also explore the importance of structuring intern programs and the significance of mastering manual therapy and assessment.

Additionally, Dr. Premer emphasizes the need for a consistent training schedule and the value of practical experience in enhancing patient care. The episode highlights upcoming events like the MPI Adjustathon and various educational courses offered by Gestalt Education.

Whether you're a chiropractor looking to delegate rehab tasks or seeking to improve your clinic's efficiency and patient care, this episode provides valuable insights and practical advice.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews financial expert Christine Odell.  Together, they dive deep into managing personal finances, overcoming inflation, and practical strategies couples can use to stay financially healthy.

Christine shares her insights on managing your finances effectively, especially in challenging times like today’s inflationary environment. She also sheds light on the cost of money, debt management, and the importance of budgeting and communication within marriages.  

The episode includes insights and historical context on inflation, strategies for managing financial stress, and planning for future stability. Useful for chiropractors and business owners, this episode is packed with actionable advice to navigate today's financial challenges.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie is joined by Dr. Ashley Jordan, an associate coach at MCM, to discuss the essential topic of community outreach for chiropractic practices.

Dr. Jordan shares her journey from being a coaching client for five years to becoming a coach herself, and discusses the significant growth her practice has experienced through effective community outreach strategies. They explore the importance of integrating creative community engagement with digital marketing efforts to build a thriving practice.

Key topics covered include:

*The concept of five weekly community touches and how to implement it effectively.

*The role of monthly creative calls in generating innovative outreach ideas.

*Strategies for building a robust referral network with local professionals and organizations.

*Tips on organizing and structuring community outreach campaigns for maximum benefit.

*Insights on balancing work and preventing burnout while maintaining a high level of community engagement.

Whether you're a seasoned chiropractor or just starting out, this episode offers practical advice and actionable steps to enhance your community presence and grow your patient base.

In this solo episode, Dr. Christie delves into marketing and communication strategies specifically tailored for the active care patient.

Dr. Christie emphasizes the importance of ethical, patient-centered marketing and outlines the three phases of a patient's life cycle: new, active, and inactive. He highlights the often-overlooked active care phase and offers seven strategies to improve communication and patient adherence, which in turn enhances patient outcomes.

Dr. Christie also discusses the benefits of using tools like Bonjoro for personalized video messages, new patient packets, email onboarding sequences, and more.

Don’t miss this insightful episode packed with practical advice and tips!

In today’s episode, we are thrilled to welcome back Dr. Shawn Thistle to delve into the latest advancements in chiropractic research.

Join Dr. Kevin Christie and Dr. Thistle as they navigate through the evolving landscape of evidence-based chiropractic care, discussing how integrating the latest research into practice can significantly enhance patient outcomes and foster professional growth. They also explore the transformative impact of big data, the mechanisms behind spinal manipulative therapy, and the promising role of artificial intelligence in the field.

Discover the difference between evidence-based and evidence-informed practices and gain valuable advice for new chiropractors entering the profession. This episode is packed with insights that you won’t want to miss!

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Amanda Campana from VisionSpark to delve into the intricacies of hiring the right chiropractic associate. They discuss the different types of associates—sustainers, builders, and hunters—and how to identify which one suits your practice best.

Amanda introduces the Talent Impact Profile (TIP) assessment, a comprehensive tool that measures 16 different mental aptitudes and personality dimensions to help make data-driven hiring decisions. They also explore how this assessment can be customized to fit specific chiropractic roles and the importance of having a robust hiring process.

Whether you're looking to hire a new associate or improve your current team dynamics, this episode offers invaluable insights and practical advice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with tax strategist Barbara Schreihans to delve into the world of tax strategies for chiropractors. Barbara explains the key differences between traditional accounting and proactive tax strategy, offering invaluable insights for small business owners looking to optimize their tax situations legally and ethically.

Barbara shares her expertise on:

- The benefits of hiring a tax strategist versus a traditional accountant.

- Utilizing family members in your business for tax advantages.

- The importance of choosing the right business structure, such as S corporations, for significant tax savings.

- Maximizing tax benefits through retirement plans and cost segregation studies.

- Strategies for managing end-of-year tax surprises and maintaining financial health.

Dr. Christie also highlights the importance of proactive planning and the role of coaching in achieving business success. He emphasizes the value of investing in professional services that offer a return on investment, such as tax strategists and business coaching.

Don't miss this episode if you want to learn how to save more on taxes and run a more efficient chiropractic practice.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses five key business topics for chiropractors: cash flow management, compliance, outsourcing vs. in-house billing, envisioning a future bigger than the past, and knowing your practice's key metrics.

Dr. Christie shares insights from interactions with members of his coaching program, Mastermind group, and online communities. Key strategies include:

*Maintaining cash flow confidence,

*Managing compliance requirements

*Deciding between in-house and outsourced billing

*Planning for a future vision

*Understanding important practice statistics.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Manuel Astruc, a psychiatry expert specializing in mental health for healthcare providers and entrepreneurs.

Together, they discuss strategies to prevent professional burnout and how different personality traits, such as high anxiety, OCD tendencies, and melancholic dispositions, can impact business owners.

Dr. Astruc offers insights into managing empathy, anxiety, and depression, emphasizing the importance of work-life balance, self-awareness, and intentional recovery techniques. They also preview Dr. Astruc's upcoming talk for the 2024 East Mastermind focused on avoiding burnout while maintaining high performance.

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides key marketing updates and strategies for chiropractic practices.

He discusses the benefits of using the AI tool Opus Clip for video content, the importance of Instagram Reels, the effectiveness of email marketing, why not to worry about recent Google updates for local practices, and the concept of front stage vs. backstage in practice management.

Additionally, Dr. Christie highlights upcoming events in the 2025 West Mastermind program and encourages listeners to remain proactive in marketing tactics to optimize practice growth.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie welcomes back Dr. Josh Satterlee to discuss an essential topic for chiropractors: maximizing your chiropractic license. They delve into what it means to truly utilize your license to its fullest potential, focusing on honing your unique skills, building a competent team, and scaling your practice effectively.

Dr. Christie and Dr. Satterlee explore the importance of mastering core competencies like diagnosis and chiropractic manipulation, emphasizing how these skills can set you apart and enhance your clinical decision-making process. They also discuss the strategic delegation of tasks such as patient exercises and certain therapies to trained team members, allowing you to focus on what you do best. This approach not only improves patient care but also helps in reducing practitioner burnout.

Throughout the episode, they share practical examples and insights on how to integrate various diagnostic and treatment methodologies like SFMA, DNS, McKenzie, and ART into your practice. They also touch on the operational aspects of running a chiropractic practice, including the importance of delegating administrative tasks to free up more time for patient care.

Dr. Satterlee also introduces his innovative communication platform, Trust Driven Care, which aims to enhance patient communication and automate routine tasks, allowing chiropractors to spend more quality time with their patients. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you maximize your chiropractic license and build a more efficient, profitable practice.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Kristi Hudson of ChiroHealth USA to discuss an often overlooked but crucial aspect of chiropractic practice: billing compliance and avoiding dual fee schedules. Kristi  Hudson provides invaluable insights into how to optimize your practice by adhering to proper billing practices, offering prompt payment discounts, and ensuring compliance with regulations.

Dr. Christie and Kristi Hudson dive deep into the importance of maintaining compliance in your billing practices. They cover a range of topics including the pitfalls of dual fee schedules, the benefits of implementing a discount medical plan organization (DMPO) like ChiroHealth USA, and how to legally offer discounts to your patients. Kristi also shares some surprising statistics about the number of clinics ChiroHealth USA works with and the impact of their services on avoiding common billing traps.

Additionally, Dr. Christie takes a moment to remind listeners about the upcoming West Mastermind in 2025, featuring a stellar lineup of speakers including Dr. Mark King, Dr. Holly Tucker, Dr. Brett Winchester, and Dr. Jay Greenstein. This event promises to be a comprehensive learning experience covering topics from clinical practice to business strategies and technology in chiropractic care.

Don't miss this essential episode that provides actionable solutions for chiropractors looking to ensure their practice is compliant and profitable. Whether you're a seasoned practitioner or just starting out, this episode offers strategies to help you navigate the complexities of chiropractic billing and compliance.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this solo episode, Dr. Christie delves into an innovative approach to staffing your chiropractic practice, especially when resources are tight. He introduces the concept of the "Swiss Army CA," a versatile team member who can handle multiple roles within the practice, from patient care to front desk activities and even enhancing the patient experience.

Dr. Christie discusses the core team structure of a chiropractic practice, which typically includes the chiropractor, a front desk rockstar, and a CA. He explores how a well-trained and highly capable CA can serve dual functions, thereby optimizing efficiency and profitability. This episode also covers the potential for outsourcing billing and using virtual front desk services to further streamline operations.

Throughout the episode, Dr. Christie emphasizes the importance of strategic planning and thoughtful decision-making when it comes to staffing. He shares insights from his coaching experience, highlighting how some practices have successfully implemented these ideas to overcome common challenges such as financial constraints and time management issues.

Don't miss this thought-provoking episode that encourages chiropractors to think outside the box and consider innovative staffing solutions. Whether you're just starting out or looking to optimize your existing practice, this episode offers valuable strategies to help you build a more efficient and profitable practice.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Dr. Bobby Maybee, founder of the Forward Thinking Chiropractic Alliance (FTCA), to delve into the current state and future of evidence-based chiropractic practice. Dr. Maybee, a long-time friend and business partner of Dr. Christie, brings a wealth of experience and insight into the profession.

Dr. Christie and Dr. Maybee discuss a range of topics, including the challenges and opportunities facing evidence-based chiropractors today. They explore the importance of clinical efficiency, the role of add-on services like laser and Shockwave therapy, and the need for chiropractors to adapt to a results-based economy. The conversation also touches on the potential for burnout and the importance of maintaining a beginner's mindset throughout one's career.

Dr. Maybee shares his perspective on the splintering within the evidence-based chiropractic community and emphasizes the need for collaboration and open-mindedness. They also discuss the importance of being married to one's business and the role of ethical, patient-focused marketing in building a successful practice.

Don't miss this insightful discussion that offers valuable advice for chiropractors at all stages of their careers. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you navigate the complexities of the chiropractic profession.

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this unique episode, Dr. Christie is joined by Dr. Curt Kippenberger for a comprehensive dialogue on the topic of the 30 and 60-minute DC model. This isn't a bash fest; instead, it's a deep dive into the nuances, benefits, and potential concerns of chiropractors who utilize time as a primary component of their practice model.

Dr. Christie and Dr. Kippenberger explore the positives of this approach, such as the ability to provide patient-centered care and build strong patient relationships. They also discuss the challenges, including business scalability, financial viability, and the risk of burnout. The conversation touches on the importance of clinical efficiency, the role of extenders in practice, and strategies for maximizing your license while maintaining high standards of care.

Throughout the episode, the hosts provide valuable insights on how to balance providing great care with building a sustainable, thriving practice. They emphasize the importance of finding a business model that works for both the chiropractor and the patient, ensuring long-term success and professional fulfillment.

Don't miss this thought-provoking discussion that encourages chiropractors to consider all angles and make informed decisions about their practice models. Whether you're a seasoned chiropractor or just starting out, this episode offers actionable advice to help you navigate the complexities of the 30 and 60-minute DC model.

Join Dr. Kevin Christie on another insightful episode of Modern Chiropractic Mastery as he welcomes back Dr. Chris Chippendale from the UK. In this episode, they dive deep into the intriguing topic of optimism versus cynicism within the chiropractic profession. Dr. Chippendale, a seasoned chiropractor and coach, shares his research and thoughts on how these mindsets impact clinicians' success, patient care, and overall professional growth.

Dr. Chippendale discusses the findings from a fascinating research paper that explores the relationship between cynicism and lower IQ, and how a cynical worldview can become a self-fulfilling prophecy. They also touch on the importance of having a growth mindset and how it aligns with optimism, enabling chiropractors to take risks, overcome challenges, and ultimately provide better care for their patients.

Throughout the conversation, Dr. Christie and Dr. Chippendale offer valuable insights on how chiropractors can shift from a cynical to an optimistic mindset, the importance of financial stability for patient-centered care, and practical strategies for building a successful and sustainable practice.

Don't miss this thought-provoking discussion that encourages self-reflection and offers actionable advice for chiropractors looking to enhance their mindset, practice, and patient experience.

For more resources and to connect with Dr. Chris Chippendale, visit patientcentered.co.uk or find him on Facebook.

Unravel the complexities of merchant processing with Holly Jensen from Cash Practice Systems, as she joins Dr. Kevin Christie on the Modern Chiropractic Mastery podcast. With Holly's extensive experience as COO, she sheds light on the importance of understanding merchant processing for chiropractic practices, and how it can be more than just a mundane necessity—it can be an integral part of your practice's growth and patient experience.

In this enlightening discussion, Holly shares insights on creating a frictionless patient experience by streamlining the financial interactions within your practice. Learn about the various types of merchant processing, the trend of passing fees to patients, and how to implement compliant cash packages, payment plans, and memberships that can pandemic-proof your practice.

Whether you're navigating one-time payments or recurring revenue, Holly's expertise will guide you through optimizing your practice for better financial health and higher patient retention. Plus, discover how Cash Practice Systems' unique features, like mobile app payments and gift card platforms, can contribute to your practice's cash flow.

Don't miss out on this opportunity to transform your approach to merchant processing and elevate your chiropractic business. Tune in to hear Holly's valuable strategies and take the first step towards a more profitable and patient-friendly practice.

For more information on how Cash Practice Systems can revolutionize your practice's financial management, visit https://www.cashpractice.com.

1. Introduction to Merchant Processing in Chiropractic Practices

2. The Role of Merchant Processing in Patient Experience

3. Types of Merchant Accounts and Their Impact on Your Practice

4. How to Choose the Right Merchant Processing for Your Practice

5. The Trend of Passing Merchant Fees to Patients and Its Consequences

6. Implementing Compliant Cash Packages and Membership Plans

7. Cash Practice Systems' Unique Features and Benefits

8. Conclusion and Contact Information

Enjoy the journey to a more streamlined and successful chiropractic practice with The Modern Chiropractic Mastery Show.

I continue the pursuit of collecting and cataloging ideas, resources, and insights to share with the chiropractic community for personal and professional growth. 

Attending the first annual Strategic Coach CoachCon was a great experience. I took away many great lessons that I will apply to my life and convey to the MCM audience. 

In this episode, I discuss what I experienced and learned and how you can apply it yourself. I will briefly describe what I learned from the following topics: 

*Personal Branding: The Business Model of the Future w/ Krista Clive-Smith 

*The Art of Negotiation w/ Chris Voss 

*Radical Authenticity: Leadership Lessons from Special Forces Training, Modern Neuroscience, And Ancient Wisdom w/ Travis Ramsey 

*What's In It For Them? w/ Joe Polish 

*Identify Your Distinct Advantage: Changing the Narrative For Your Future w/ Dave Sanderson.

*Gift-ology: Referrals Without Asking w/ John Ruhlin 

I learned valuable information, and it was another opportunity to connect in person with other like-minded entrepreneurs. 

If you’d like to join a group that meets in person, learns a ton, and builds connections and accountability, please consider joining our 2025 High-Level Mastermind: https://www.modernchiropracticmarketing.com/2025-mastermind-west

Brand building isn’t about logos and color schemes. It is about what people think of your practice, how it makes them feel, and your team culture. 

I have had the pleasure of working with Dr. Tony Katakis in the early days of building his clinic, and in this interview, we get an update on how they have grown and the future vision. 

In this episode, you will learn: 

*How to go from lone wolf to building a team 

*Why a team around you allows for better growth and patient experience 

*Providing educational workshops for DC Students and Recent Graduates 

*Reinvesting back into your clinic for long-term growth 

*How consistent content marketing drives business and talent acquisition 

*Having a clear vision and relentlessly pursuing it 

If you’d like to find out more about Dr. Tony Katakis he is on IG @drtonykatakis or at  https://stlsportsclinic.com/

The tug-of-war battle between Associate and Practice Owner is well documented, but it doesn’t have to be that way. There are many strategies and best practices to have a mutually beneficial experience for both the associate and the practice owner, and that is what we discuss in this week’s podcast episode. 

In this episode, I interview Dr. Lisa Goodman, who recently published her book The Manual for the Chiropractic Entrepreneur.  

“Are you a Chiropractor, or are you an entrepreneur who happens to be a Chiropractor?” Strategic Coach found that Dan Sullivan likes to ask doctors this question, and it always makes me think. Part of being an entrepreneur is leading and leveling up your team, and associates are no different. 

Dr. Lisa Goodman believes that chiropractic is the best profession in the world. Certified in sports, prenatal, and pediatric chiropractic, as well as Titleist Performance Institute certified, Dr. Goodman founded Washington Park Chiropractic in 2006. She has a degree in marketing and communications and spent four years in brand advertising before graduating as valedictorian of her chiropractic college, Palmer West. She is known as an international speaker, author, teacher, mentor, and clinician in and out of the office at worldwide events.

“THE MANUAL for the Chiropractic Entrepreneur,” published by Parker University, is Dr. Goodman’s first published book. It serves as a comprehensive guide for both established and aspiring chiropractic entrepreneurs and offers strategies for launching and growing a successful practice.

Grab your copy of Dr. Goodman’s latest book here https://www.drlisagoodman.com/

The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option. 

Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care. 

Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy, Physical Training, Supplementation, and more. 

In this episode, I interview Dr. David Rudnick about how he provides world-class care in his sports chiropractic clinic and has escaped insurance companies' commoditization trap. 

The good news is that you don’t have to be a hard-sell clinic. You can provide add-on services without pressuring your patients into spending money they don’t want to. 

You can reach Dr. Rudnick at davidrudnickdc@gmail.com.

Is your chiropractic practice fully modernized? 

When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies. 

Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share. 

Let MCM audit, build, and implement a tailored modernization plan for your practice to help you compete in your competitive community. 

We focus on 3 fundamental aspects of the modern healthcare practice. 

*Communicating with your Community 

*Communicating with your Patients 

*Communicating with your Team 

Modernizing your Community, Patient, and Team Communication takes a complete approach that focuses on the Front Stage and Back Stage of your practice. 

Front Stage/Back Stage ModelⓇ (Developed by Strategic Coach) 

“You can gain enormous clarity about your business by looking at it from the perspective of The Front Stage/Back Stage Model®. This draws a parallel between the theater and the experience you create for your clients in your business. As we watch a live performance, we are captivated by the performances, the lighting, the sound, and the atmosphere. You want your business, like the theater, to create a positive, memorable, and unique experience in which your customers and prospects see the “magic” of the Front Stage without seeing the Back Stage logistics.

Everything you do on your Front Stage creates value for your clients, and everything Back Stage has a direct link to your Front Stage. The Back Stage is about creating better and better support systems, based on Unique Ability®, that expand the impact of the Front Stage. Everything that occurs Back Stage is determined, measured, and judged by how well it contributes to the results achieved on the Front Stage.”

The MCM Modernization Process 

Step 1: Comprehensive Practice Audit 

Step 2: Detailed Modernization Strategy 

Step 3: Modernization Onboarding 

Step 4: Strategic Implementation 

Take Your Self Modernization Audit Here: https://bit.ly/48h1Cfw

To reach out to us for help with modernizing your practice, visit our website at www.modernchiropracticmarketing.com

In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice. 

Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices, treating spinal and sports injuries in Nelson with Michael Monaghan and Auckland with Margaret Franklin. 

 In 1985, he moved to Adelaide, Australia, where he worked at the Royal Adelaide Hospital and private practices around Adelaide. He completed a Graduate Diploma in Advanced Manipulative Therapy in 1989 and converted this to a Master’s degree at the University of South Australia in 1993. He was awarded a Fellow of the Australian College of Physiotherapists (Australian Physiotherapy Association) for his monograph and international best-seller textbook, Clinical Neurodynamics

If you are missing a key patient population dealing with nerve-related conditions, Neurodynamics Solutions may be the tool you need in your clinical tool belt. 

Training in Neurodynamics Solutions will provide you with the following skills: 

Understand how nerves move

Painless nerve root mobilizations

How to exclude neurodynamic disorders

Differentiate between musculoskeletal and neurodynamic components

Make a neurodynamic diagnosis

Technique progressions from low to high functional levels

How to create, select and perform the best techniques for your patients

Manual precision of neurodynamic technique

How to detect contraindications for neurodynamic treatment

If you’d like to find out more about Michael Shacklock and Neurodynamics, visit the website here: https://www.neurodynamicsolutions.com/

In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8. 

What is a Salon Dinner? 

“In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed the conversation throughout the event. While these events were social, there was always a theme of education and idea sharing. Today, salons are having a revival moment. In our digital age, we have unlimited access to information and various feeds of opinions to consume. Modern day salons are bridging the gap between information sharing and face-to-face interactions. Bringing meaningful discussion topics to the dinner table or happy hour has created an avenue for people to share thoughts and solve problems in a social environment.” - Cameron Cler 

We chose the topic of the disconnect between private practice owners and DCs looking for great jobs. We dove into the struggle to afford great teams and to find great jobs. We kept the conversation on track and had a great time working through ideas to help start the dialogue of improvement. 

In this episode, I discuss some of the takeaways from the Salon Dinner and other professional aspects.

“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.” 

Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides. 

This is a unique episode in which I reached out to Brian based on my fascination with and enjoyment of his insightful Facebook posts. 

We also discuss how a game of Tetris and Contra like a business. You Gen X’ers will love this one. 

Dr. Brian Strump is a chiropractor and gym owner who has helped many in this space with business development. He provides unique insight into how he thinks about building a practice and/or gym that serves the community, his team, and his family. 

Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to? 

In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing. 

They are both using diverse types of video strategies, and they outline what they are doing, why they are doing it, and the results. 

You will also hear 5 key benefits of consistently producing videos for your community and practice. 

Video is not too hard and doesn’t have to be overwhelming. Dr. Armstrong and Dr. Freedman did an excellent job in this interview and showed you how to do it. 

If you are interested in implementing compelling video for your practice and you need MCM’s help doing all of the heavy lifting for you, contact us at www.modernchiropracticmarketing.com

If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable. 

Is your practice remarkable? Do you have raving advocates? Or is it just another practice? 

In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means. 

It is time we aim for remarkable and invest in ourselves and our business to become remarkable.

In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search. 

In this episode we touch on many aspects of search and some of the topics you will learn are: 

*Google Algorithm Updates 

*Mobile Search Optimization 

*Zero Click Search 

*Zero Volume Keywords vs Long Tail Keywords 

*Website best strategies 

*Video 

*Call to actions 

*Google Analytics 4 

*Leverage A.I. 

Much more! 

To find out more about SEO and Propel Your Company https://propelyourcompany.com/

Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint. 

Scaling means getting your one practice efficient and continuously breaking through the complexities of your business. 

Capacity issues in your practice can take many shapes, from lack of office space, equipment, team, or room on your schedule to seeing more patients and providing a high quality of care. 

In this episode, Dr. Clay Sankey shares his story of breaking through a capacity issue and is now on the other side of capacity complexity. 

You will gain insights into how to improve your practice, build a team to help you and provide an even better patient experience with optimal patient outcomes. 

Also, Dr. Sankey’s office is hosting a great seminar on Rethinking Running Rehab with Dr. Beau Beard. If you are interested, register here: https://anthroedu.com/store/p/rx3-charlotte

Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that. 

We don’t know where the profession is going, but many opportunities exist.

In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can all optimize the profession. Some exciting new technologies are coming down the pipeline. 

Dr. Steele also reveals an exciting new technology that ChiroUP launched this past weekend at Parker Vegas and is sure to transform many chiropractic practices! 

ChiroUp provides up-to-date and easy-to-access resources to help evidence-based chiropractors deliver effective and patient-centric care. Our mission is to enable chiropractors to achieve exceptional clinical outcomes and promote their brand of excellence to patients, physicians, and healthcare decision-makers.

For more information on ChiroUp, please visit https://chiroup.com/christie to see how to grow your practice. 

As a Modern Chiropractic Marketing podcast listener, you care about the future of chiropractic – so do we. Use code “CHRISTIE15” to get 15% off any NEW ChiroUp subscription for 1 YEAR!

Too many doctors think that good healthcare and good business are inverse relationships. 

You can be good at business and not be a snake or a shark. You can be patient-centered and also have a good business. 

I am also here to tell you that everyone benefits, including your patients, when you are sound in business. 

In this episode, I discuss 5 Keys to Good Chiropractic Business, and it doesn’t include huge care plans, offering services just for the money, or making healthcare decisions based on finances. 

This episode will discuss how patient outcomes are the main goal and how everything else flows from there in turning your chiropractic practice into a thriving business that can enhance your patient outcomes even further.

Many chiropractors and chiropractic practices have goals and dreams, but few have a great vision. Some think they have a vision, but without the necessary planning and actions, it's a dream and will never be a reality. 

In this interview with Dr. Keith Yoho, we discuss his group practice's exponential growth and big vision. We detail where the practice started, where it is now and where it will be going. 

More importantly, we break down how they achieve their vision through strategic meetings and a transformational yearly team meeting. 

Not enough practices are thinking big enough and certainly not having strategic growth meetings to make incremental improvements. 

This episode is important for chiropractors of all levels and it is never too late to start creating a vision and working towards that reality.

As a profession, we have made it a long way, but we continue to fight to improve our standing in healthcare in each state, the country, and internationally. 

Behind the scenes, we often don’t see the work being done to improve the chiropractic profession, and it is important to shed light on that occasionally. 

In this interview, Bharon Hoag from The Chiropractic Defense Council joins me to share the progress made and the vision for a better future. 

Bharon is a force of nature and brings a passion to the profession and this episode that few can. In this wide-ranging discussion, we talk about some of his organization's successes, some of the obstacles we face, and the exciting future ahead. 

If you’d like to check out more about The Chiropractic Defense Council and potentially contribute, please visit https://www.defendchiropractic.org/

In 2024, many chiropractic practices are getting creative with optimizing their front desk. 

If you don’t currently have a front desk, I highly recommend the Virtual Front Desk option to free you up to focus on patient care and growing your practice. 

If you have a front desk person or team, consider having a Virtual Front Desk component to allow your front desk team to focus completely on the patients that are in the office. Too many chiropractic front desk team members are overwhelmed with answering the phone, verifying insurance, and other tasks. They cannot provide a great patient experience for those physically in the office. 

In this episode, I interview Pablo Blanco of Avanmed on the Virtual Front Desk and how you can implement this effectively in your practice. 

We discuss what to look out for, what a great virtual front desk looks like, and how you can implement it into your unique practice. 

You can find out more about Avanmed here  https://avanmed.com/

In this episode, I discuss some topics that have come up in our coaching calls, Mastermind and Facebook Group. 

The topics we discuss are: 

*What Percentage of your revenue should go towards a marketing budget 

*The 60-Minute Rehab DC Conundrum 

*Running/Starting a business debt-free vs bank loan 

*The FB Scam we are all seeing 

*Google Business Hours and Search 

*The Hourly Capacity 

*And a few more!

Chiropractors are often looking for ways to help their patients improve their lives and do it in a manner that is effective and efficient.

At our Mastermind weekends, our members do occasional “Each One Teach Ones,” where a member provides a 30-minute presentation on something that has grown or transformed their practice.

Dr. Tiffany and Tyler Armstrong presented at our last mastermind on implementing a functional medicine system in your practice that is both impactful for patients and to grow your practice.

They both do a great job in this podcast interview to discuss the program they use, the effectiveness for their patients, and what it has done to transform their practice.

Even if you aren’t looking to add functional medicine, in this interview, we dive into strategies you could utilize to add other aspects of healthcare to your chiropractic practice.

If you’d like to know more about the system The Armstrongs discuss, please visit https://siouxcenterchiropractic.com/

A 30-40-year career in any profession can seem grueling, and chiropractic is no different. Too many in our profession face burnout we before that, but many don’t. 

How can you find purpose, enjoy your life, and find success as you define it? 

In this episode, I go over 3 frameworks that have helped me enjoy the process of defining success for myself and work towards achieving that. 

I will discuss the 3 following Frameworks and give you my thoughts on them. 

*The 4 Freedoms by Strategic Coach 

*The Deep Life by Cal Newport 

*Your Rich Life by Ramit Sethi 

Maybe all 3 of these or one of these resonates with you, and you can start to define what success looks like for you and develop a plan to work towards that. This alone will give you the energy to work through the tough days and enjoy the flow days.

Having issues growing your Instagram following? Are you looking to improve your Instagram content and results? 

In this episode, I interview Dr. Kyle Richmond, who has been able to grow his Instagram exponentially within a reasonably short period of time. 

Instagram has many aspects, and it is consistently changing, but it does not have to be complicated. In this episode, we discuss the following Instagram topics and more. 

*How Kyle grew his Instagram following elegantly

*Reels vs. Stories 

*Repurposing Content 

*Hashtags 

*Length of ideal IG posts 

*Types of content 

*Content Batching 

*The minimum viable following 

*Much more! 

It is not too late to start and grow your Instagram channel, and this episode will help guide you in a strategic plan to grow your Instagram following elegantly and effectively.

How do you manage it when a patient isn’t getting better? 

What do you do when a patient gets worse with your treatment? 

Do you feel like you are burning brain bandwidth all day long thinking through complicated cases, and will it ever become easier? 

In this episode, I bring Dr. Mark King on the show to help us provide wisdom to these three questions we have all faced and I have been asked a lot lately. 

Dr. Mark King is the President of the Motion Palpation Institute and has been a practicing chiropractor in Cincinnati, OH for many years. I couldn’t think of anyone better to help answer these challenges. 

If you are looking to step up your game on evaluating and treating the shoulder, consider attending the MPI Sports Summit on March 23,24 in Minnesota: 

https://www.motionpalpation.org/mpi-masters-series-sports-summit-the-shoulder-bloomington-mn-march-23-24-2024

Not enough chiropractors effectively plan their upcoming year, and many don’t plan at all. In this episode, I discuss what you should be doing to plan for an impactful 2024. 

It doesn’t have to be complicated, but it does need to be intentional. I also provide you with some resources to help guide you in your planning efforts. 

Let’s make 2024 a great and transformational year!

This time of year, I always sit down and perform a thinking tool I learned from Strategic Coach. The Positive Focus gives you an opportunity to reflect on all of the achievements you have had in the past year, even if there were challenges. There are always challenges. 

The Positive Focus has you write down and get clear on 4 aspects:

The Achievement 

Reason why this is important. 

Further Progress

First Action 

In this episode I outline my Positive Focus for 2023 so I can then shift focus on designing my plan for an even better 2024. I challenge you to do the same!

We know insurance companies play games, but what games are they playing? What can you do about it? 

In this episode, I interview Dr. Brian Capra of Genesis Chiropractic Software on all of the tactics, strategies, and games insurance companies play to try not to pay you. 

We cover everything from why insurance companies do this to strategies to prevent much of this from occurring or at least having a system that notifies you and fights it for you. 

We also discuss AI and software and how that technology is helping chiropractors have a fighting chance. 

Even if you are not an insurance-based practice, we discuss many topics in this episode to help you with your practice operations. 

Dr. Brian Capra is a 2002 Graduate of Life University in Atlanta, GA. After building a successful practice in Princeton, NJ, he discovered a fundamental flaw in traditional chiropractic software. Dr. Capra decided to look outside chiropractic to find a solution. He found that large organizations focused on customer experience, using technology in a totally unique way. These enterprise-level technologies were getting amazing results. He and his team began building the first and only enterprise-level, Patient Experience Technology.

To find out more about how Genesis Software can enhance your patient experience and improve your billing and collections, visit https://genesischiropracticsoftware.com/.

Don't stay stuck in the same cycles of stress and frustration. When you get better, your life gets better. So, do something today that will help you jumpstart your journey toward emotional intelligence. 

You can develop the skills to...

Stop losing your cool with your team and patients.

Stay focused instead of becoming so reactive even in high pressure situations.

Harness the energy of stress and frustration instead of letting it consume you.

In this episode, I interview Dennis McIntee from The Leadership Development Group on Emotional Intelligence and how you can steadily improve it. 
 
As a Chiropractor, Emotional Intelligence is vital in your personal life so you don’t “bring it to work” and in leading your team and patients each and every day. 
 
Do you feel overwhelmed as you lead your team and your practice toward success? 

Are you struggling to stay focused and actually do what you know you need to do?

Have you tried implementing new strategies but not seen the results you wanted?
 
In this episode and in the free Masterclass Gift that accompanies this podcast episode, you will: 

How to Harness Your Passion (The Right Way)

Why the Human Experience is Emotional, Not Logical

What You Can Do To Become More Emotionally Intelligent

In full candor, improving my Emotional Intelligence or “EQ” has been a goal and process of mine over the past 2 years and there is light at the end of the tunnel. You may not become Oprah, but you can become an even better version of yourself. 

Learn How to Strategically Harness Your Emotions and Decrease Stress with this Exclusive Free Masterclass.

Register Free Here: https://bit.ly/MCMmasterclass

In this episode I provide you with eight marketing updates and tactics to help you with your practice. 

I discuss the following 8 topics: 

1. YouTube Auto Subscribe

2. Email Open Rates and Clickthrough Rates

3. IG Follows Strategy

4. Google Business Posting

5. Think of your Podiatrists and Dentists

6. This is the time to do your Use it or lose it campaigns

7. The Hub and Spoke Model Revisited

8. Growing an associates practice

Have a great Thanksgiving!

10X is fundamentally about quality vs quantity, and the quality of your freedom determines the results you achieve.

This is not hustle culture.

As Ben Harding, Co-author of the book “10X is Easier than 2X,” states: 

“10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan Sullivan defines as your four most important freedoms — time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. 

As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.”

In this episode, I interview Kristi Chambers of Strategic Coach on this concept, and we discuss how you, as chiropractors, can achieve 10x results in your life. 

We discuss the following topics, but are not limited to:

The 80/20 Rule Shirt you need to make 

Quality vs Quantity

The 4 Freedoms 

My 10x in last 10 years 

Giving yourself a more reasonable timeline 

Much more! 

If you’d like to reach out to Strategic Coach, visit www.strategiccoach.com 

You can also find the book 10x is Easier than 2x there or anywhere books are sold.

At some point in the future, there is the likelihood that you will want to sell your practice. In past episodes, we have discussed this topic and why it is so vital to start preparing your practice now for it, even if it is many years down the road. 

If you prepare your practice and your personal financial structure now, not only will you benefit from it down the road when you sell it, but it will be more profitable now, and you will grow your personal wealth more now. 

In this episode, we discuss tips and traps for selling your business with Paul Carroll, a Certified Financial Planner. 

What should you look out for to financially prepare for before, during, and after the sale of your practice? We will attempt to answer that for you. 

Paul Carroll is a wealth manager at Avion Wealth. He focuses on providing wealth management solutions to professionals with a growth mindset. Working with his team of experts, he helps affluent clients address their five biggest concerns: Preserving their wealth; mitigating taxes; taking care of their heirs; ensuring their assets aren't unjustly taken; and charitable giving.

To find out more about Paul and his firm, or get his book https://www.avionwealth.com/   

We live in a tough world, and we work in a challenging industry; however, many are making it worse by falling susceptible to the stories and excuses that are holding them back. 

Stories such as the public’s perception of our profession or how busy you are and don’t have the time to do marketing or community outreach to grow your practice the necessary amount to be cash flow confident. 

Excuses such as insurance companies are the reason you aren’t thriving, or you weren’t taught “this or that” in chiropractic school. 

I am not here to deny real-world challenges, and you may be facing something I can’t comprehend. Still, after years of coaching chiropractors and having my own stories and excuses, I know too many who are being held back by these stories and excuses. 

I know chiropractors who are facing many of the stories and excuses I discuss in this episode and are overcoming those obstacles to have a thriving practice and personal life. 

Let’s make this episode the start for you to get clear on your stories and excuses and build a plan to start to overcome them and grow the practice you deserve.

We often imagine leadership as some grand charismatic leader like Nick Saban, MLK, or Churchill. The reality is, that leadership has many styles and traits and isn’t something you are just born with. 
 
In this episode, I am excited to interview JM Ryerson on transforming your life and getting better every day. When you get better, you get better as a leader, and you revolutionize your leadership, create a thriving company culture, and find balance in every part of your life.
 
JM Ryerson isn't just a seasoned entrepreneur with three successful business sales under his belt…

He's your go-to guide for leading teams to the top.

He’s a business leader with 20+ years of experience, an international speaker, the voice behind the "Let's Go Win" podcast, and the best-selling author of 3 impactful books, including Let's Go Win: The Keys To Living Your Best Life.

As the co-founder and CEO of Let's Go Win, JM's on a mission to elevate your leadership, enrich your team culture, and uncover the best version of you.

He wants leaders like you to break through limiting beliefs, step into their true selves, and live life on their own terms (not with the broken leadership styles of the past).

For more information on JM and Let’s Go Win, visit here: https://letsgowin.com/