Explorez tous les épisodes du podcast Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
| Titre | Date | Durée | |
|---|---|---|---|
| 93. Your Overthinking Content Spiral Ends Here | 29 Sep 2026 | 00:48:47 | |
You know the quote, “If you judge a fish by its ability to climb a tree, it'll spend its whole life thinking it's stupid.” We believe many agents are trying so hard to copy the top producer's listing videos, trends, and calls to action… when maybe they were meant to swim all along. And that’s why marketing feels so hard. If creating content feels like one long, exhausting climb, that might be your sign you're up the wrong tree. In this episode, we're getting into why content feels so complicated and how to make it fun again! The girls discuss: ♡ Your signature thing is probably something you're already doing ♡ The three-question filter we run every piece of content through ♡ Why your biggest competitor isn't the agent with better content, it's irrelevance ♡ The "what I've been noticing" angle that makes any content sound like you ♡ How overconsuming and shortcut-hunting keep you stuck — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Cortney LaCorte (@cheesegal) ♡ Carissa Stanton (@broccyourbody) ♡ Oversharing by Cortney LaCorte ♡ Seriously, So Good by Carissa Stanton This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 92. Can’t Get Out of a Content Slump? How to Show Up When Life Is Hard | 22 Sep 2026 | 00:42:12 | |
There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch everybody's real real life day after day. We open Instagram for an escape, not the news. Today, we're talking about what happens when the social media spark disappears, and life gets hard. We get into the cocktail party test for deciding what's appropriate to share online and the low-lift ways to find joy again so you actually have something to post. The girls discuss: ♡ Why a brand only has to reflect parts of your life, not all of it, to stay authentic ♡ The cocktail party test for what's appropriate to share (and what's better left for your journal) ♡ How to get out of a motivation slump when nothing feels fun or documentable ♡ Setting a scroll limit so you can actually create instead of just consuming ideas ♡ Investing in yourself right now, even outside of Instagram, so you have something real to share later — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Prioritize Play by Rachael Renae ♡ Instagram: @siececampbell and @jlgarvin This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 91. If We Were Your Social Media Managers, This is What We’d Do | 15 Sep 2026 | 00:38:50 | |
We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work? If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might reframe things a little. Because the truth is, no one can create content that actually sounds and feels like you without knowing you first. So here's exactly what we'd ask of you, how your calendar and camera roll become your best content tools, and why the secret to standing out is a brand so specific to you that people can't help but remember it. The girls discuss: ♡ What we'd need from you before we ever created a single post ♡ Why your calendar (not just your camera roll) is the real content goldmine ♡ How we'd build a custom photo and B-roll list based on your actual brand ♡ Why your life has to genuinely overlap with your ideal client's life ♡ Introducing the Modern Agent Mastermind, our new fast-track coaching tier for members — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 90. New to Real Estate or Ready to Start Over? This is for You! | 08 Sep 2026 | 00:29:30 | |
I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!" If you've ever felt weird about posting before you technically "deserve" to, this episode is my love letter to you. I get DMs constantly from agents who are brand new, and this is exactly what I'd tell them. In this episode, I'm walking through exactly what I'd post if I were starting completely over today and why focusing on your personal brand now (not just "the real estate brand") is the advantage nobody talks about. The girls discuss: ♡ Why sharing your journey before you're licensed builds trust and momentum ♡ How to post like a working agent before you have any clients ♡ Building your content library when your inbox is at zero ♡ Creating home content that feels "you" without an aesthetic house — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 89. Your Fall Marketing Playbook | 01 Sep 2026 | 00:40:19 | |
We fully believe fall is the Super Bowl of content, and we’re not just talking about football! Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start capturing it. In this episode, we're walking through how to turn your experience of fall into real leads. We're talking mood boards, B-roll ideas, the s'more method for mixing real estate with personality and local flavor, and the one thing you need to be doing in your stories every single week if you want your warm followers to turn into real conversations. The girls discuss: ♡ Why fall is the best season of the year for content and how to capture it ♡ The "fall inspo mood board" exercise for figuring out your content style ♡ Turning everyday fall moments into scroll-stopping B-roll ♡ The s'more method: mixing real estate, local flavor, and personality into one post ♡ How to simplify your fall guide so it sounds like you ♡ The one weekly story CTA that turns warm followers into real leads — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Launch Your Brand Live (Modern Agent Social Club member training, Wed Sept 2) This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos) | 25 Aug 2026 | 00:32:50 | |
No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that! Yes, we're real estate agents, not full-time photographers or content creators. But if we want to connect with our communities and turn scrollers into clients, our visuals have to pull their weight. It's just me, Kayla, in the studio today, and I'm sharing my guide to taking better Instagram photos as a real estate agent. We're talking phone settings, simple styling tricks, how to turn one photo opportunity into five, and a few accounts I've been loving for inspiration. Wipe down that lens (this is tip #1!) and let's dive in. Kayla discusses: ♡ How to instantly upgrade your photos with two simple phone settings ♡ Why a splash of color and a signature prop make your content unmistakably you ♡ How to turn one photo into five by changing your angle, zoom, and framing ♡ The power of white space, candid moments, and paying attention to light ♡ A few accounts I'm loving right now for pose and content inspiration — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 87. Content We're Loving (Everything In Our Saved Folders Right Now)! | 18 Aug 2026 | 00:42:48 | |
We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lol We’re showing you exactly how we think in this episode, pulling up real posts and hooks that stopped our scroll and breaking down in real time why it worked and how you could make it your own. We're walking through single-image graphics, screenshot quote posts, and face-to-cam hooks. If you've ever wondered what's going on in our brains when we plan content, this is about as close as it gets! The girls discuss: ♡ Why having a clear point of view matters more than your follower count or years of experience ♡ Two simple exercises to figure out what your "thing" actually is ♡ Using screenshots, quotes, and idiomatic phrases to show personality without extra effort ♡ Why a repeatable series beats a one-time intro post ♡ Small visual and lighting tweaks that make your content more aesthetic — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ @bakeryteeco (inventor of the butter yellow trend!) This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 86. Marketing Girl Notes: The 4 Things I’ve Noticed That Make Staying Consistent Feel Easier | 11 Aug 2026 | 00:28:49 | |
I recently realized that six of my last eight Instagram posts had one thing in common: eye masks. I didn't plan it or decide "eye masks are my brand now." I just kept documenting my mornings, and somewhere along the way, it became a pattern. This represents the point of this episode: the best content isn't created, it's noticed. Instead of sitting down and forcing an idea to appear, pay attention to what you're already doing and bring it into your marketing. So today (just Chelsea here!), I'm opening up my Notes app and walking you through the four things I come back to again and again when I need to get out of a content funk. I discuss: ♡ Why the best marketing is brought to life, not created from scratch ♡ How to notice what makes you consistent and lean into it ♡ Building momentum before motivation ♡ Capturing ideas in the moment (notes app, voice memos, camera roll, and more) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 85. Get Ridiculously Good Leads on Instagram when you do These 5 Things | 04 Aug 2026 | 00:41:49 | |
Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now. So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing this well and standing out because of it. We're walking through the five things we see, over and over, in the content of agents becoming the go-to in their market. This is pulled from our Modern Agent Social Club members and the research we do every single day, watching what's actually working. Pick one, do it before 5 pm today, and you'll already be ahead of most of the agents in your market. The girls discuss: ♡ Getting dialed in on who we're actually talking to and why vague messaging repels more than it attracts ♡ Being local means noticing and documenting the life we're already living ♡ The power of our own photos and B-roll (and why faceless accounts don’t work) ♡ Documenting behind-the-scenes of our business to build professional trust ♡ Infusing our personality into our content, and why "boring makes billions" — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Homes by Kiara ♡ Instagram: Emma Niess ♡ Past Episode: The Content Formula That Changes Everything This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 84. For The Real Estate Girls Who Don't Have Time To Post | 28 Jul 2026 | 00:41:27 | |
If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showings and closings and everything else on your plate, social media can feel like just one more thing. If that's you, we're not here to guilt you into posting more. We're here to help you see why the thing that feels so hard right now could actually feel easy, once a few things are in place. The girls discuss: ♡ "I don't have time" is almost always a clarity problem in disguise ♡ How having a defined brand direction erases decision fatigue ♡ Why your camera roll is a better source of content ideas than scrolling Instagram ♡ The difference between documenting your life and creating content ♡ How to turn local outings into content that builds trust ♡ A realistic two-hours-a-week breakdown for photos, stories, face-to-camera content, and posting — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Unreasonable Hospitality by Will Guidara ♡ Book: The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses | 21 Jul 2026 | 00:43:11 | |
Blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism. The girls discuss: ♡ The difference between being unprofessional and just being human online ♡ Why copying someone else's brand doesn't work ♡ Three questions to help you find what makes you memorable ♡ The "COAST filter" (could other agents share this?) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Hotel Nantucket by Elin Hilderbrand ♡ Unreasonable Hospitality by Will Guidara ♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge" This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 82. Who You Have to Become Before Your Business Can Grow | 14 Jul 2026 | 00:50:01 | |
If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens. In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up to it, what it looked like, and the huge mindset shifts that came out of it. We're talking leadership, vision, and why the people who are willing to do the uncomfortable work are always the ones who come out ahead. The girls discuss: ♡ Why Chelsea's biggest investment this year wasn't about the price tag ♡ What the "river of misery" feels like and why it means you're on your way somewhere ♡ Building your business on a foundation instead of decoration ♡ Why leading with the payoff (not the process) is what gets people to say yes ♡ How investing in yourself changes what you're willing to tolerate — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Traction: Get a Grip on Your Business by Gino Wickman ♡ Unreasonable Hospitality by Will Guidara This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 81. Your Brain Loves Easy, Your Brand Doesn't | 07 Jul 2026 | 00:23:31 | |
What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind. If you've ever bought the template, joined the membership, downloaded the freebie... and it still didn't "work" for you, you have to listen to this episode! Kayla discusses: ♡ Why our brains are wired to crave "easy" ♡ The neuroscience of attention ♡ Why "working with me is easy" should be the message, not "buying a house is easy" ♡ The real reason templates and systems alone won't make your content memorable ♡ The tough questions you need to sit with to build a personal brand that stands out — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Mentioned in this episode: | |||
| 80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler) | 30 Jun 2026 | 00:55:58 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started. In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out. We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off. The girls discuss: ♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in) ♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet ♡ Why her business is 95% referral-based ♡ Not wanting to be a top producer ♡ How Kristin actually manages her days during summer with four kids at home ♡ Her "home of the day" story strategy that takes one second and gets conversations every single time ♡ How she built her email list from scratch — Connect with Kristin: ♡ Follow Kristin on Instagram ♡ Subscribe to her newsletter ♡ Check out her freebies and important links — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy | 23 Jun 2026 | 00:31:07 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals. If this is you, you might be missing the formula that makes content actually stick. It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name. Chelsea discusses: ♡ Why most real estate content gets scrolled right past ♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on) ♡ The three-ingredient Content S'more formula that makes your brand memorable ♡ Why "local" is the secret weapon most agents are leaving out of their content ♡ Real examples of how to apply the formula to posts you're already creating — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 21: Raise Your Standards and Grow Your Business This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 78. Why Consistency Won't Get You More Referrals or Clients and What to Focus on Instead | 16 Jun 2026 | 00:36:23 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots. Pickles became our favorite restaurant before we ever became customers. That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out. Chelsea discusses: ♡ Why consistency alone won't get you clients ♡ The science of familiarity and why your brain is wired to trust what it recognizes ♡ How to develop a point of view that makes you impossible to forget ♡ Why showing up locally is one of the most powerful things you can do for your brand ♡ How to use brand cues to create visual recognition before someone even remembers your name — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 28: Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode ♡ Episode 37: Mini Personal Brand Quiz That Makes Staying Top of Mind Easy ♡ Episode 59: Luxury Real Estate Branding that Feels Personal with BryAnn Buhl ♡ Instagram: @stephanie.schutt (host of the Pretty Vocal podcast) ♡ Book: The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 77. How Modern Top Producers Market their Business | 09 Jun 2026 | 00:50:30 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live. But the game has completely changed. And we think most of those agents, if they heard what's possible now (attracting clients from the comfort of your own home, using just your phone), would wish they had had that option! In this episode, we're redefining what it means to be a top producer in the modern age, so you can build a brand that works for you and doesn’t take over your life. The girls discuss: ♡ Why the old definition of "top producer" doesn't have to be yours ♡ How to reverse engineer your dream business from the destination back ♡ Why the best marketer wins (not necessarily the hardest worker) ♡ What bees can teach us about building a sustainable, high-producing business ♡ How to start showing up as a modern agent — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 76. The Summer Real Estate Marketing Plan That Pays off This Fall | 02 Jun 2026 | 00:57:41 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Never take advice from someone whose life you wouldn't want. Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what success costs. And we are here to tell you: it is not. There is another way, where the people who already know you are sending you referrals, where you're not convincing strangers to trust you, where your summer actually feels like summer, and your pipeline is still full come fall. That way is a personal brand (surprise, surprise). And this episode is basically our love letter to what that can look like, starting right now, this summer! The girls discuss: ♡ Summer is the best season to let your personal brand do the heavy lifting ♡ The conversion triangle and what actually gets someone to hire (and refer) you ♡ How to use the COAST method to create content no other agent can copy ♡ What to do when you're too busy for reels ♡ A simple weekly game plan: email, photo-a-day, and one local thing on repeat — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram account: @itsmesaramartinez ♡ Past episode: 24. Turn Instagram Into a Referral Magnet This Summer This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 75. Content Ideas for Real Estate Agents who want to Stand Out and Sell More Houses | 26 May 2026 | 00:52:00 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through some of the most scroll-stopping content I've been finding in the wild and how to make it work for their own marketing. I like to call this skill “marketing girl eyes,” that instinct for spotting a good idea and asking yourself how you can put your own twist on it. Kayla discusses: ♡ How to look at any piece of content and ask, "how can I make this work for me?" ♡ Your camera roll is already full of personal brand gold ♡ What a lifestyle blogger, a rom-com author, and a running account can teach you about real estate marketing ♡ The "hold something up" strategy that stops the scroll ♡ Journey-style content creates a following — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — — Mentioned in this episode: ♡ Book: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam ♡ Instagram posts mentioned during the call: @elasmarketingservices, @susividal, @the.daily.balance, @dr.rileycluck, @pearlrb, @alanawinchester.photography, @ugcshubhii, @ariannecamila, @amyporterfield ♡ Instagram accounts worth noting: @noavko, @lisahoogendoorn, @cariwilliamson, @authorsarahadams, @miasrunningagain — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 74. What Nobody Tells You About Building Momentum in Real Estate | 19 May 2026 | 01:02:08 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Did you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy. Chelsea, of course, had to link this fact to marketing: Most agents give up before they ever get off the ground because the results in the beginning are invisible. You're burning all this fuel and you can't even see it happening. And that's exactly when most people decide to try something else, pivot, or just "see what happens" with a different approach. In this episode, we're talking about the difference between being committed and being curious, why momentum is way more fragile than it feels, and what it actually looks like to go all in on your brand, even when nothing seems to be working yet. The girls discuss: ♡ The difference between being curious and being committed, and why it matters more than strategy ♡ Momentum is more fragile than you think ♡ Common objections agents have about joining Modern Agent ♡ Why the results of building your brand are invisible at first — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Podcast: School of Sales by The Salesgirls (Macy McNeely’s podcast) This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 73. Claude, Templates, and What the Future of Your Real Estate Biz Depends On | 12 May 2026 | 00:37:34 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Kayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal brand. Not kidding. And she has felt that fire in her bones, because it is so validating to know that the stake in the ground Chelsea and Kayla have always planted, personal brand first, everything else second, is exactly right. Today Kayla is talking about AI, the sea of sameness swallowing up social media, why "very good" content is actually killing your growth, and what it actually looks like to build something that lasts. Because you know what gets the likes and the saves and the shares, but marketing girls know that's not what's going to change your life. Your personal brand will, and Kayla wants to show you why! I discuss: ♡ Why AI tools and prompts only work when they're built on a personal brand foundation ♡ What a flower bulb and a too-big pot taught me about room to grow ♡ The difference between "very good" content and remarkable content ♡ Why Chelsea and I will always choose the harder road over the shortcut ♡ What Camp Modern Agent is, who it's for, and why you should bring a friend — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Purple Cow by Seth Godin This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 72. You Can Sell More Houses AND Raise Your Babies (Here's Proof) | 06 May 2026 | 00:52:50 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Surprise! We're back with Part 2 of our Mother's Day interviews! Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to everyone else and just keep going. The girls discuss: ♡ How an agent built a boundary-first real estate business after a decade as a social worker ♡ How one mom runs a relationship-driven business with three kids under four, and the daily non-negotiables that keep her from feeling behind even on the most chaotic days ♡ How an agent navigated sharing her teenage boys online as they started having opinions about it ♡ A mom who is thriving in the almost-empty-nest season, and what she wants younger moms to know about how fast it all goes — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Follow our Modern Agent members featured in this episode: This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 71. How Real Estate Mamas Build Brands AND Legacies | 05 May 2026 | 00:55:46 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Happy Mother's Day from the Marketing Girls! We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club. You'll hear from agents at every stage of motherhood and business, from brand new mamas to seasoned agents who've figured out how to build a legacy while raising their kids. We see what's possible inside this community every single day, and we want you to see it too! The girls discuss: ♡ How niching down on a specific town transformed one agent's social media reach, even with a newborn at home ♡ Why themed content days are a game-changer for moms who don't have time to overthink it ♡ How a military spouse and new mom balances showing up for clients and community with a baby in tow ♡ The power of setting boundaries with clients, and why your availability windows are actually better for everyone ♡ Why documenting your real life (messy playrooms and all) beats perfectly curated content every time ♡ How one agent built a referral-based business through golf leagues, local restaurants, and just being a real person online ♡ The systems, CRM habits, and support teams that help agent moms stay present without dropping the ball — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Follow our Modern Agent members featured in this episode: ♡ @a.short.realtor This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 70. Build Your Personal Brand In Just 5 Days - Here's Exactly What To Do | 28 Apr 2026 | 00:57:28 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here When people mention your name in a room, they're going to feel something. The question is — what do you want them to feel? That's the whole heartbeat of personal branding, and in this episode, we’re walking you through our Personal Brand by Friday guide: a step-by-step plan to get your brand off the ground in just five days. And before you think "I already have a brand" or "I don't really need one," we're talking to you especially. Listen through to the end, and we promise you won't leave empty-handed. The girls discuss: ♡ What a brand menu is and how to build yours ♡ The one-word exercise that gives your brand a North Star ♡ Why iPhone photos outperform polished headshots on Instagram ♡ How to organize your content so you're always ready to post — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Balanced with Britt ♡ Instagram: Margo Lloyd ♡ Past episode: 69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison | 21 Apr 2026 | 00:54:37 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here She walks into a local boutique, and they already know her name. Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place. And her content feels like hanging out with a friend, not watching a boring sales pitch. We have a special Modern Agent guest on the podcast today — Emma Jordison (aka DSM Home Girl) to talk about what it looks like to build a real estate business on authenticity, local content, and the kind of consistency that compounds over time. Emma shares how she went from throwing things together on social media to reaching over 65,000 accounts in her first 90 days in the membership, and why she believes social media is a long game worth playing. The girls discuss: ♡ Why Emma built her brand around local content ♡ Showing up consistently when you have three boys, a full pipeline, and a life ♡ The DSM Homegirl brand — how she coined it, why niching down works, and how she handles serving multiple areas ♡ Her brand photos that feel like Instagram pics ♡ Her 30-day listing prep series — Emma’s links: ♡ Instagram: @emma.buyiowa ♡ Join her email club! ♡ Check out her other links — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 68. Why You Should Start Showing Up Like A Content Creator (Not A Realtor) | 14 Apr 2026 | 01:03:56 | |
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Ever wondered what actually happens inside a Modern Agent Social Club content call? We've been wanting to share this with our podcast listeners for a while, so today, you're getting a real, unfiltered look at one of our monthly member workshops! There's a plant metaphor (because it wouldn’t be a Modern Agent call without a metaphor), a member who closed her biggest deal ever because she posted about D&D, and a behind-the-scenes look at something exciting we've been building for our members!!! If you've ever thought about what it would feel like to have a community of agents in your corner every single month, this episode is your little taste of that before you take the plunge and join us! The girls discuss: ♡ Why showing up like a content creator (not just a realtor) changes the game in your marketing ♡ How to customize done-for-you content ♡ Real member wins ♡ A sneak peek at the Spring Photo Challenge inside the membership — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 67. The Slight Edge You Need for Your Spring Marketing | 07 Apr 2026 | 00:56:04 | |
“Your social media is not your trophy room. It's your living room.” Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look. The trophy room content checks the box. The living room content builds the relationship. And the relationship is what gets you the referral. We're doing a this-or-that breakdown of 10 swaps you can make this spring to shift from billboard to conversation. The girls discuss: ♡ Why drawing out your ideas on camera gets more attention than a polished graphic ♡ How to take your own photos (and why they'll always outperform stock images) ♡ The magic of just saying what you want to say ♡ How to promote your spring guide without it feeling like a billboard — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: The Slight Edge by Jeff Olson ♡ Book: Draw to Win by Dan Roam ♡ Tool: 750words.com ♡ Past Episode: “17. Basic Listing Posts? We Don't Know Her” This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 66. Elevating Your Content, Instagram Edits, and On-Brand Props | 31 Mar 2026 | 00:53:41 | |
We hear it all the time: "I want to look professional, but I also want to show my personality." And every single time, our answer is the same: you can absolutely do both! In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it. Our whole point is that randomness is unprofessional. And when you start stacking these small, intentional choices on top of each other, something clicks. Your content starts to feel cohesive, and people start to recognize it. Instead of blending into generic real estate posts, you become the agent they remember. The girls discuss: ♡ How to choose fonts, colors, and filters that make your content look cohesive and on-brand ♡ The psychology of color and how to pick one that actually feels like you ♡ Why on-brand props (even your Stanley) are doing more for your brand than you think ♡ Tips for posts, stories, and reels that are intentional and memorable ♡ How signature series and strategic content can turn casual scrollers into loyal followers — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Brighten Made (Bri Summers) ♡ Instagram: Jessica Garvin ♡ Instagram: Savannah K Barry ♡ Instagram: Balanced with Britt ♡ Instagram: Shop Etta and East ♡ Instagram: Cheese Gal (Cortney LaCorte) ♡ Instagram: Bryann Buhl ♡ Podcast: Build with Leila Hormozi, Ep. 302 — "Courage Comes First, Confidence Comes Later" ♡ Article: Brighten Made — How to Choose Your Brand Color Palette This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 65. Ditch the Default and Get in the Right Rooms | 24 Mar 2026 | 00:55:22 | |
Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right. Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a personal brand just doesn't land. This is the final episode of the Wealthy Agent Upgrades series, and we’re wrapping it up with the factor that ties everything together: getting yourself in the right room. It's really hard to get different results if your environment doesn't change. When everyone around you is saying "just pay for the leads" or "don't bother with social media," it's nearly impossible to build the belief that showing up online could actually transform your business. The right room changes that. It raises your standards and surrounds you with a community of agents whose wins and lessons help you skip ahead faster than you ever could on your own. The girls discuss: ♡ Why your environment is either expanding you or making excuses for you ♡ Why community helps you learn faster, borrow confidence, and stop quitting too soon ♡ What it really means to raise your standards ♡ How to know if Modern Agent Social Club is (or isn't) the right fit for you — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: The Naked Mind by Annie Grace ♡ Podcast: Working Hard with Grace Beverley This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| Mini Episode: From Confused and Inconsistent to Clear, Confident, and Converting. | 20 Mar 2026 | 00:04:56 | |
Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right? That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand. Camp kicks off Monday March 23. You can register for free today. Invite a friend and we will see you at Camp! www.modernagentsocialclub.com/camp Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 64. Could this be the Missing Ingredient in your Marketing? | 17 Mar 2026 | 01:01:59 | |
PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say? No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the part of personal branding that so often gets overlooked: intentionally living a life worth sharing. The most magnetic agents are the ones who bring pizzas on closing day, host supper clubs, try watercolor on a Saturday morning, and let all of it spill into their content in a way that's 100% uncopyable. They’re not necessarily the ones with the most perfectly polished and curated feeds. This episode will make you slam your laptop shut and go do something fun. The girls discuss: ♡ Why "busy" is not a personality or a brand ♡ How adding fun to your everyday life makes your content uncopyable ♡ The novelty effect of time and why new experiences make life feel richer ♡ Use micro-moments, rituals, and fun to become the agent people can't stop talking about ♡ Why play is not a waste of time (we promise!) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Create Anyway: The Joy of Pursuing Creativity in the Margins of Motherhood by Ashlee Gadd ♡ Instagram: @siececampbell ♡ Instagram: @rosemary_beachrealty ♡ Reel: The “crud” sandwich ♡ Instagram: @jlgarvin ♡ Past episode: 62. What Wealthy Real Estate Agents Do Every Single Day (the episode about the Modern Agent protocol) This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 63. Your Most Profitable Business Strategy | 10 Mar 2026 | 00:57:58 | |
There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation. That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent. This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves. The girls discuss: ♡ Why "that's expensive" is a dream killer ♡ The difference between investing in something and just checking a box ♡ How the broke mentality silently sabotages your client experience and your referrals ♡ Why your personal brand is the ultimate wealthy agent investment ♡ How to step into the identity of your next-level self before you feel ready — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 62. What Wealthy Real Estate Agents Do Every Single Day | 03 Mar 2026 | 00:46:55 | |
What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed? This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit! The girls discuss: ♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas ♡ Stack wealthy mindset moments into your daily routine without adding hours to your day ♡ Sparking conversations is the fastest path to referrals ♡ Documenting your real life beats creating content from scratch every time — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 61. Upgrade Your Beliefs to Upgrade Your Income | 25 Feb 2026 | 00:59:27 | |
Part 2 of our Series, The Wealthy Agent Upgrade, is here! The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent. We've heard alllllll these excuses, and in this episode, we’re tackling them together. So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it. The girls discuss: ♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage ♡ The modern agent reframes to replace your limiting beliefs ♡ Parkinson's Law and how it applies to content creation ♡ Chelsea’s new morning pages strategy ♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business ♡ Book: Peak Performance by Brad Stulberg and Steve Magness ♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ IG Post: “The problem isn’t AI” by @amusedesignstudio ♡ Book: The Naked Mind by Annie Grace ♡ Book: The Artist’s Way by Julia Cameron ♡ Book: Atomic Habits by James Clear This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business | 17 Feb 2026 | 00:57:02 | |
You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want. In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction. Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent. The girls discuss: ♡ How to stop self-sabotaging with "shoulds" and "maybes" ♡ How to define what "wealth" actually means for your business ♡ Why wealthy agents think in years, not weeks ♡ Why posting twice a day still isn't getting you conversions ♡ What to eliminate right now if you want different results in 12 months — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub.com along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Brick (to reduce screen time) ♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest ♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin Hardy This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl | 10 Feb 2026 | 01:02:44 | |
Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate. BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her. BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media. The girls discuss: ♡ Why social media beats cold calling for building authentic client relationships ♡ How to create a cohesive brand without overthinking it ♡ The difference between luxury branding and being relatable (and why you need both) ♡ BryAnn's content batching strategy with UGC-style shoots ♡ How to share your personal life without oversharing — Where to find BryAnn: ♡ Follow her on Instagram @bryannbuhlrealtor ♡ Join her newsletter ♡ Check out her Substack — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: @mollykiddstudio This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 58. My 30 Day Instagram Experiment And The Biggest Takeaways | 03 Feb 2026 | 00:57:04 | |
Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent. Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could. The girls discuss: ♡ Why the gap between idea and execution is killing your authenticity ♡ How to stop filtering yourself and start showing up as a real human ♡ Why you need hobbies ♡ What to actually put in your stories (and how to make it feel easy!) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG Post: Brock Johnson post about why people unfollow on Instagram ♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl ♡ Instagram: @btlcopy ♡ Instagram: @haleyreidtay This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 57. I’m Doing All the Things But Still No Conversions…Help! | 27 Jan 2026 | 00:41:57 | |
“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?” We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy. This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop. The girls discuss: ♡ Why conversations matter more than views, likes, or followers ♡ The difference between marketing on social media vs. seriously marketing on social media ♡ How to use your stories to build real connections ♡ Why taking things personally is keeping you stuck, and how to look at it as data instead ♡ The one thing costing you more than anything else in your business — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent? ♡ Book: Atomic Habits by James Clear ♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy Sichol This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 56. Do I Really Need a Personal Brand as a Real Estate Agent? | 20 Jan 2026 | 00:54:31 | |
Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story. In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era. The girls discuss: ♡ Why you don't technically need a personal brand (but what it'll cost you not to have one) ♡ What Disney's pixie dusting teaches us about building a brand people want to be part of ♡ What makes content feel human vs. robotic ♡ The magic Venn diagram of your content ♡ How to pass the wine test — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG post: Adam Mosseri post about AI and the future of Instagram This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 55. Our 2026 Instagram Marketing Predictions (Part 2!) | 13 Jan 2026 | 00:58:45 | |
Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!) We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action. Set your timer, pick ONE thing, and just go for it! The girls discuss: ♡ Why consistency beats constant reinvention ♡ Creating episodic and journey-style content that builds bingeability ♡ Lifestyle marketing that paints the picture of homeownership without the staging ♡ Ditching dupe photos for content only YOU can create ♡ Using AI to enhance your work, not replace your voice — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck ♡ Past episode: “16. The Content Formula That Changes Everything” ♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger Podcast This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 54. Our 2026 Instagram Marketing Predictions | 06 Jan 2026 | 00:58:41 | |
Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026. Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀 The girls discuss: ♡ Why your content needs an angle ♡ The power of episodic and journey-style content ♡ Why ChatGPT-coded captions are losing their magic ♡ How to make your listing content more agent-centric ♡ The evolution of photo dumps and graphics — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: @elliesuebarrows ♡ Reel: Be cringe, post the b-roll… ♡ Instagram: @adventuresintealestate This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 53. Let’s Plan Your 2025 Sequel | 30 Dec 2025 | 01:03:50 | |
The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way. Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent. But more importantly, they're breaking down what all of this means for YOU. The girls discuss: ♡ Why consistency beats perfection every single time (and how the podcast proved it) ♡ The danger of copying your competitors ♡ How to know when it's time to outsource ♡ What "data" actually means for real estate agents — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG Post: How to actually study your competitors… ♡ Past episode: 21. Raise your Standards and Grow — Our top-performing episodes: ♡ 39. Everything We Did When the Market Shifted (and what you can do, too) ♡ 16. The Content Formula That Changes Everything ♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ 17. Basic Listing Posts? We Don't Know Her ♡ 24. Turn Instagram Into a Referral Magnet This Summer ♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be ♡ 15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients ♡ 18. Freebies that Work, Theming Your Days, and Content that Feels Like You ♡ 22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 52. Our Favorite Things of 2025 (ChatGPT, Taylor Swift, Content Hacks) | 23 Dec 2025 | 01:00:49 | |
Chelsea and Kayla are doing their own version of the "favorite things" trend. They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet). And naturally, they're connecting it all back to marketing. If you've been feeling guilty about investing in yourself, listen to this episode! The girls discuss: ♡ Their favorite books, shows, and tools of 2025 ♡ Content creation hacks that save time ♡ Why investing in yourself IS investing in your business ♡ The all-or-nothing mentality they finally kicked to the curb ♡ How to use ChatGPT strategically — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman, The Academy by Elin Hilderbrand ♡ Kayla’s favorite books of the year: Wonder by R.J. Palacio, 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, To Hell with the Hustle by Jefferson Bethke ♡ Chelsea’s favorite shows of the year: Southern Charm, Ripple ♡ Kayla’s favorite shows of the year: Taylor Swift End of an Era This episode was edited by Adrienne Cruz. Mentioned in this episode: | |||
| 51. Holiday Marketing Survival Kit | 16 Dec 2025 | 00:49:49 | |
You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day? Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visible without making you feel like you're missing out on all the magic of the season with your family. This episode is your reminder to post the right things (instead of just more things) and enjoy your December! The girls discuss: ♡ Why over-consumption is killing your content ♡ Your 5-4-3-2-1 holiday marketing action plan ♡ Why your b-roll needs more twinkle lights ♡ Three reel frameworks to make "trying one new thing" fun — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Podcast Episode: “How to Hack Your Brain To Feel Less Addicted to Your Phone” (You'll Never Doomscroll Again After this Episode) from the Everygirl Podcast ♡ IG Post: “Offline is the new luxury” by Pretty Little Marketer This episode was edited by Adrienne Cruz. | |||
| 50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret | 09 Dec 2025 | 00:53:31 | |
On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social media to becoming the go-to local expert in Calgary. You'll hear about the mindset shifts, the content strategies, and the one permission slip every agent needs to hear: done is better than perfect! Topics: ♡ How to stop overthinking your content and just start showing up ♡ The local guide strategy that brought in 100+ email signups in one week ♡ Why your "behind the scenes" content matters more than polished posts ♡ How to create scroll-stopping content without hiring a professional ♡ The power of building real community with other agents — Melissas’s Links: ♡ Instagram: @melissasanregret ♡ Check out her website ♡ Tune in to her podcast, The ADHD Agent — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG Post: The Life of a Real Estate Girl This episode was edited by Adrienne Cruz. | |||
| 49. The Modern Agent's Guide to Facebook Marketing | 02 Dec 2025 | 00:50:51 | |
Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why??? In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform. Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate. So you don't need to convince them! The girls discuss: ♡ Why you should definitely link your Instagram stories to Facebook ♡ How to share listings in a way that feels organic and personal, not salesy ♡ Facebook groups done right: building community instead of fishing for leads ♡ The easiest weekly Facebook strategy that only takes a couple of minutes — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. | |||
| 48. Hosting the Holidays AND Your Instagram | 25 Nov 2025 | 00:57:01 | |
Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy! In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online. The girls discuss: ♡ Why your Instagram is like hosting Thanksgiving dinner ♡ The signature dish strategy ♡ Tablescapes, tone, and creating a brand people want to gather around ♡ How to show up for your local community (online and off) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. | |||
| BONUS: We have a surprise for you! | 24 Nov 2025 | 00:25:36 | |
SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30. — The girls discuss: ♡ How Instagram has become interest media and how that informs your holiday content strategy ♡ How to create series-style content that feels effortless and fun ♡ The power of signature lead magnets that only you can make ♡ Easy ways to romanticize your season ♡ Local content ideas that get shared by everyone in your community — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 47. The Holiday Content Ideas Agents Have Been Begging For | 18 Nov 2025 | 00:56:42 | |
Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore. In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want. The girls discuss: ♡ How Instagram has become interest media and how that informs your holiday content strategy ♡ How to create series-style content that feels effortless and fun ♡ The power of signature lead magnets that only you can make ♡ Easy ways to romanticize your season ♡ Local content ideas that get shared by everyone in your community — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Jessica Garvin ♡ Reel: Notice the little moments… ♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate Strickler This episode was edited by Adrienne Cruz. | |||
| 46. Your Personal Brand Starter Pack | 11 Nov 2025 | 01:01:14 | |
You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?" In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction. The girls discuss: ♡ Why leading with real estate alone is actually alienating your audience ♡ How to use your brand menu to create multiple connection points with people ♡ The difference between being pushy and actually being good at selling ♡ Why modern agents build root systems, not just pretty branches — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley ♡ Join the waitlist for the next round of Camp Modern Agent! This episode was edited by Adrienne Cruz. | |||