Mobile Signal – Détails, épisodes et analyse

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Mobile Signal

Josh Chandley

Business & Entrepreneuriat

Fréquence : 1 épisode/88j. Total Éps: 6

The mechanisms behind mobile growth's biggest wins. Decoded. We break down the platforms shaping mobile performance marketing. AppLovin and AXON, Unity and Vector, Meta, Moloco, Google, plus deep synthesis on where the industry is actually heading. Hosted by Josh Chandley, founder with 15 years in mobile growth. Guests include executives from the top ad networks shaping the space. → Subscribe to understand mobile growth before your competitors do Topics: mobile user acquisition, performance marketing, ad network mediation, creative testing, MMPs, SKAdNetwork, ROAS, LTV modeling, AppLovin

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🇩🇪 Allemagne - marketing
20/08/2026
#57
🇬🇧 Grande Bretagne - marketing
19/08/2026
#56
🇬🇧 Grande Bretagne - marketing
14/06/2026
#85
🇬🇧 Grande Bretagne - marketing
13/06/2026
#44
🇬🇧 Grande Bretagne - marketing
11/06/2026
#76

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Liens partagés entre épisodes et podcasts

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https://www.linkedin.com/in/joshchandley/
2 partages
https://www.linkedin.com/in/jpayne/
1 partage
https://www.linkedin.com/in/dansack/
1 partage

https://www.cloudx.ai/
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Score global : 59%

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AppLovin: Can Anyone Catch The Apex Predator?

Saison 1 · Épisode 4

lundi 8 juin 2026 • Durée 01:25:14

AppLovin is the apex predator of in-app ads, and it just keeps pulling away. 59% revenue growth, 90% incremental flow-through to EBITDA, and self-serve going global this month. So can anyone actually catch it?

Host Josh Chandley (WildCard Games) decodes AppLovin's Q1 and the entire competitive field with two seats you rarely get in one room: financial analyst Matthew Kanterman (Blue River Financial Group) on the numbers, and Vincent Février (ex-MoPub mediation, Tap Nation) on the demand and supply sides.

Chapters

00:00 AppLovin: The Apex Predator of In-App Ads
02:07 Insights on AppLovin
06:13 The Self-Serve Moment
16:24 The Impact on Gaming Advertisers
24:13 Strategic Shift to Consumer Apps
31:57 The Impact of Self-Serve on App Monetization
37:34 The Role of Targeting in Ad Monetization
38:15 AppLovin's New Social Media Venture
42:05 Unity's Strategic Shift Post-Iron Source
55:49 Meta's Potential Return to iOS
1:01:59 Winter is coming.
01:08:13 Google's Position
01:13:03 Ranking Network Competitors
01:16:00 CloudX: A New Player in the Market
01:20:18 Future Predictions

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Race For The Last Lever | Olivia Barnett, COO of Craftsman+, on AI Creative, Ad Networks

mercredi 4 mars 2026 • Durée 01:17:17

Networks own targeting. They set the bids. Ad creative is the last input mobile gaming advertisers still control. Now Meta is generating ads with AI at scale, and AppLovin has over 100 advertisers in their network-generated creative pilot. The window for advertiser-led creative in user acquisition is closing fast.We decode whether advertiser-side tools can win this race with Olivia Barnett, COO of Craftsman+. Her company just launched an AI-powered partnership with AppMagic, ingesting thousands of playable ads weekly to train design recommendations and automate creative production. The bet: third-party creative tools can find signal the networks can't see, because networks optimize for auction yield, not differentiation.We break down the structural tension in mobile ad tech: when both sides train AI on the same winning patterns, does everything converge into optimized sameness? We get into why network-generated creative isn't actually free, how Craftsman+ went from 10 playables per designer per week to 40, and what happens when the algorithm doesn't just distribute your ad. It writes it.This is Episode 2 of The Signal. A podcast where mobile gaming operators decode the mechanisms behind user acquisition, monetization, and growth.--------------------------------------- Josh Chandley, President and COO, WildCard Games https://www.linkedin.com/in/joshchandley/ Olivia Barnett, COO, Craftsman+ https://www.linkedin.com/in/oliviacdbarnett/--------------------------------------- For inquiries: josh.thesignal@gmail.com

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