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If you've ever wondered why that glass of wine or pint of beer hits differently now than it did ten years ago, this episode breaks down the reality behind why midlife drinking hits differently.
I explore three critical body changes that make alcohol more potent as we age: declining water content (dropping from 60% to 50% by our 50s), hormonal shifts during menopause and andropause, and how alcohol sabotages the restorative sleep our bodies desperately need.
From practical pacing strategies to adaptogenic alternatives and sleep hygiene tips, I offer actionable ways to work with your changing body rather than fight against it. Because you're not broken – you're just not 18 anymore.
0:00 Listener Question Inspo 2:42 Body Water And Alcohol Intensity 5:47 Hormones, Menopause And Andropause 8:27 Weight gain, adaptogens & nootropics 10:21 The Nightcap Myth And REM Sleep 13:34 Sleep Hygiene And Alcohol-Free Nightcaps
This week, I’m joined by Andy Wingate, Asahi UK’s Director of Category, for a fascinating deep dive into the world of big beer and its growing commitment to the alcohol-free market for the companies leading alcohol-free beers, Peroni 0.0 & Asahi Super Dry 0.0.
We get into the real-world challenges the brand faces in bringing 0.0 beer to pubs on draught, as well as the impact of competitor marketing.
We also tackle some of the thornier questions, including whether "Big Alcohol’s" involvement helps or hinders the category. And Andy is refreshingly candid about the balance between commercial goals, genuine cultural change and competitor impact.
You’ll hear how Peroni 0.0 and Asahi 0.0 were created to match their full-strength counterparts as closely as possible, and why Asahi has set itself an ambitious goal of 15% of its global revenue to come from non-alcoholic products.
It’s an honest, insight-packed conversation that shines a light on how even the biggest players are facing challenges adapting to the mindful drinking movement, but why that’s good news overall for all of us who want more choice when we drink differently.
WE CHAT ABOUT 0:00 Andy's story 5:37 Why did Asahi/Peroni join the non-alc space? 8:17 15% target low/no target 12:15 Balancing 0% marketing & full-strength promotion 14:44 The impact of Heineken's ad spend 21:26 The future of alcohol-free Asahi & Peroni in pubs 25:35 Asahi/Peroni 0.0 on draught? 35:37 European-inspired market potential 38:37 The BBQ-Q
Time to tackle the question that comes up again and again: why do alcohol-free drinks cost so much when there’s no alcohol in them?
This is part one of a two-part mini-series on the true cost of drinking alcohol-free.
Today I’m breaking down the industry economics behind your favourite low and no drinks — from the surprising truth that alcohol is often the cheapest ingredient, to the eye-watering costs of research, development, small batch production, and simply getting bottles onto supermarket shelves.
Next time, I’ll flip the script and look at what it costs you personally to drink alcohol-free, and the impact that choice has on your life.
0:00 Why Alcohol-Free Costs the Same 2:19 Alcohol is cheap 3:26 Tradition, research & development 6:20 The technicalities of taste 9:12 Preservation and Shelf-Life Issues 11:20 Small batch production 13:20 Costs of dealcoholisation 17:42 Marketing & promotion 20:19 Distribution: supermarkets & online 25:13 Recouping the costs 26:36 Speculate to accumulate great drinks
Ever wondered what people actually mean when they say they’re ‘sober curious’?
Not sure what’s involved in being a ‘mindful drinker’
Wondering which lifestyle choice would suit you best?
In this short episode Denise unpacks both terms and helps you get to understand the difference between them both.
Still not sure which is right for you? Take the 1st and only low/no drinking personality type quiz at https://www.lownodrinkermagazine.com/quiz to find out where you are on your journey and what to do next?
Arron Smallman is the founder of Let’s Push Things Forward, a Hospitality Specialist Peer-Based Recovery Coach and a World Record Holder!
He is a self-proclaimed low and no alcohol crusader and mental health first aider who recently shared some of his insight with Low No Drinker Magazine readers in the debate on mid-range spirits and their place in a moderation lifestyle.
In this episode Arron and I get into the nitty-gritty of low/no beverages and their place in the UK hospitality experience.
We talk about our combined four decades of experience in bars and the service industry and the good and the bad sides of all we’ve seen.
Arron shares his personal philosophies on life, work and recovery, and honestly, this is like no chat we’ve had on the show before.
Raw, honest and with a unique approach, Arron is the living embodiment of the phrase ‘more than one way to skin a cat’. Aaron's candid revelations about undiagnosed autism and the stigma of sobriety peel back the curtain on an industry often synonymous with excess.
Our discussion spins through the intricacies of mindful drinking, the strategic nuances of integrating alcohol-free options into business models, and the art and science of menu psychology. Aaron's insights are a beacon for those in the industry poised to reshape their offerings in tune with changing tides.
As industry leaders in this newer mid-range space, Quarter co-founder Rohan Radhakrishnan is primed to welcome us into his world in this eye-opening delve into the 12% spirit brand.
Co-founded three years ago by childhood best friends Fabian Clark & Rohan Radhakrishnan, the Quarter range includes a 12% Gin & a 12%Tequila – just a quarter of the standard ABV for full-strength spirits.
In our conversation, Rohan shares the origin of Quarter and his own on-and-off love affair with booze, as well as the inspiration that led this dynamic duo to bring the brand to market.
We discuss product placement, public perception and the desperate need for more education all round for the industry to not only grow but to thrive.
As the mid-week drinkers become more discerning about what goes into their glass, Rohan & Fabian become equally discerning about what goes into their drinks; authentic ingredients, expert guidance and masses of trial and error later and this is still only the beginning for Quarter and the light-alcohol market.
Join me on this trip down memory lane with Carl Anthony Brown, co-founder of Crossip Alcohol-Free Spirits.
Carl comes at the low/no market from a different perspective, as in his inimitable “unapologetically Bold’ way he makes it clear that his drinks were never made to replicate alcohol and nor were they made for sober drinkers!
Instead, Carl and the Crossip team are making flavour-first drinks for those times when full-strength imbibers are choosing to drink less.
Carl takes me through the creation process of inventing Crossip, which involved a lot of time spent in dark rooms with a lot of booze as he taste-tested his way to just the right formulas for the “currently” three-strong range.
We touch on Carl’s impassioned opinions about the word ‘Mocktail’, and I probe the nation’s favourite television drinks expert for some of his best tips for making low/no cocktails at home.
This episode is full of open chat, honest opinions and lots of laughs. Get your glasses topped up, and come join us!
Discover the effervescent world of sparkling pét-nat tea fermentation with Aaron McAllister and Daniel Lasa of Amma Brewery, who join me to share their passion for creating low-alcohol, artisanal beverages that go beyond the everyday.
These brewmasters take us behind the scenes of their six-month ageing process, revealing how their culinary and fermentation expertise culminates in a drink that's as complex as it is refreshing. From the serendipitous discoveries that shaped their methods to the unfiltered essence that defines their brand, we sip through the artistry that sets Ama's offerings apart from conventional spirits.
Aaron and Danny pour out the challenges and philosophies of crafting these premium drinks, emphasizing their dedication to minimal intervention and sustainable practices incorporating natural ingredients from specialist growers around the globe.
We also explore the vital role of the Makers Alliance in cultivating a community for small-scale producers and how they strive to preserve their integrity against the backdrop of a market often controlled by the heavy pour of larger corporations.
Raise your glasses to collaboration and evolution within the craft drink industry, as we celebrate Ama Brewery's journey into the spotlight in fine dining. Aaron and Danny reflect on the importance of language and education in introducing new categories of premium beverages to the discerning palates of consumers and sommeliers alike.
Join us for an episode that's bursting with the complexity, nuance, and the very essence of what makes a drink not just good, but remarkable.
This week things take a more scientific turn as I speak to Food & Beverage Consultant Hamish Renton.
Hamish is the MD of HRA-Global and, with 20 years of experience in the food and beverage industry, is in a unique position to shed some light on the newest but little-known fad to be impacting the low-and-no industry.
The ‘fat-jab’ is gaining increased notoriety among celebrities, social media and tabloids as everyone from the ex-Prime Minister to your Gran turns to them to help manage their weight loss.
But what is the unrealised knock-on effect on the low-and-no-alcohol beverage industry?
These medications, which are already being used for their side effects and not what they were initially designed for, are affecting how swathes of Americans (and now Brits) are approaching consumption of everything from food to alcohol and the relationships we have with others along the way.
How will the low/no beverage industry respond? Will this mark the launch of yet another new category? Are the short-term effects going to have long-term impacts on independent producers who already face mounting struggles just to keep up with the big-alcohol Joneses?
This is a truly fascinating subject, dive in with me now…
This week, our glasses are brimming with an innovative non-alcoholic elixir that whispers tales of the Scottish highlands and promises liberation from traditional drinking culture. Feragaia’s botanical symphony, a blend of 14 distinct natural resources from land, sea and spice, is redefining the non-alc beverage landscape as a sophisticated choice for those seeking an adult alternative.
The cultural tides are turning, and we're riding the wave towards a future where alcohol-free drinks stand proudly with their alcoholic brethren. Feragaia’s elegantly crafted non-alcoholic spirit challenges our palates and preconceived notions about what a mature beverage experience should be without compromise and without comparison.
In this conversation, we unpack the intricacies of Feragaia‘s unique flavour profile and address the broader societal shift towards mindful drinking. We shine a spotlight on the importance of mental health and the burgeoning acceptance of non-alcoholic options in social settings.
Scotland's rugged beauty, troubled history with alcohol and constant battle against hard-worn stereotypes are the perfect backdrop for innovation and tradition to collide.
Both inspired by and now becoming a B Corp certified business, co-founder Jamie Wild shares a deep connection to nature and a commitment to responsible growth.
Whether you're a bartender looking for a new muse or a curious spirit ready to explore non-alcoholic masterpieces, Jamie's invitation to collaborate is a call to all beverage creators eager to stir up the drink industry.
Join us for an episode steeped in inspiration, where every revelation is like a sip of Feragaia —complex, rewarding, and utterly refreshing.
The UK labelling system for low/no beverages is broken. There, I said it!
Most people don't understand the differences, our pubs don’t match our supermarkets, and it’s all a case of best practice with no hard and fast laws to govern them.
In this episode, I take you through the main terminology used to describe the low/no-alcohol drinks that you want to enjoy so you can best prepare yourself to live a life less intoxicated on your own terms.
We examine the different labels used in the UK, the exact ABVs that they ‘should’ represent, where we differ from other countries, and what may be happening to change it all.
This is the first of many episodes helping to bring clarity and open conversation around the low/no drinks industry so we can all enjoy a life less intoxicated with confidence.
If you have a topic you’d like me to dive into, then drop me an email at denise@lownodrinkermagazine.com
Ever wondered how a shift in lifestyle can spur a wave of creativity and innovation? In the latest conversation on the Low No Drinker Podcast, we retrace the steps from three-Michelin-starred sommelier at Nappa Valley’s French Laundry to kitchen creator with All the Bitter founder Ian Blessing.
Parenthood and the pandemic introduced Ian and his wife, co-founder Carly, to the world of sobriety and, with it, the challenge of finding quality, alcohol-free cocktails that were just missing that something extra.
Now, the pioneers of an entirely new product category, All the Bitter’s cocktail bitters can be used in both alcohol-free and alcohol-full cocktails, and if you want to know how, then Ian is the best man for the job.
From what cocktails are best enhanced with each of their four SKUs to the introduction of bitters into lesser-known beverages (anyone for an AF red wine and bitters, or maybe a chamomile tea?) Ian really opens up the world of bitters and welcomes you all to sip and learn with him as we go.
With some surprising insights along the way, you’ll come away from this episode knowing more than you ever thought you would about cocktail bitters; and whether you’re teetotal, sober curious, or mindfully drinking, you’ll also come away with a slew of brand-new drinks to brighten up your low/no-drinking experience.
If you’ve ever wished for an alcohol-free wine that didn't compromise on taste, texture and experience, then Luke Hemsley of Wednesday's Domain has got something for you. Come with us on our conversation as Luke uncorks the secrets behind crafting some of the best alcohol-free wines on the market today.
We discuss the challenges of production, the difference between alcohol-free and dealcoholised wines and why Luke starts his product with one and moves it swiftly to the other.
Luke also shares his passion for the hospitality industry and what Wednesday’s Domaine do to stand out in a market that, while embracing low/no products, seems to know very little about them.
Education, advocacy, and brand development are the keywords for this conversation. Oh, and there's a little food pairing thrown in for good measure!
This week I’m joined by Ben Hill, founder of Ask More, a performance Coaching service for professional men looking to up their game across the board, to talk about masculinity, midlife, and moderation.
We dive into why so many men still struggle to open up, how beer o’clock has quietly become the male equivalent of “mummy wine culture,” and the surprising amount of time and clarity Ben reclaimed when he stepped back from drinking.
From breaking outdated norms to learning how to “stand in your power,” Ben shares practical strategies for creating a life you don’t want to escape from – whether or not alcohol is in it.
0:00 Ben's story 4:19 Is it toxic masculinity? 8:20 Questioning marketing messages 12:10 Daddy beer culture 15:32 Standing in your power 18:26 Is midlife moderation the answer? 21:34 How to get the most of your booze break 27:17 Reclaiming your time 31:16 Peeling back the filter 34:29 Find Ben 36:17 The BBQ-Q
Have you ever pondered the actual currency of success in low/no brewing? Rich Casement, the man behind Clean Break Brewing, joins us to weave a narrative of transformation from hospitality veteran to novice brewer in the world of alcohol-free beer. His tale is not just about crafting exceptional brews sans alcohol; it's about the conscious choice to break free from societal norms and forge a path where passion and mental well-being converge.
This episode is a journey of revelation and evolution. We traverse Rich's decision to depart from a two-decade career in the spirits world, spurred by a poignant period of self-reflection in the midst of unemployment. As he candidly discusses his work with an NLP coach and his strides toward authenticity, it becomes clear that Clean Break Brewing isn't merely about the beer; it's a beacon for change in an industry rife with challenges to mental health and sobriety.
This episode is charged with inspiration for aspiring entrepreneurs and the sober-curious alike. We trace Clean Break's emergence from an award-winning pale ale to a symbol of balance and lifestyle. Rich outlines the hurdles of introducing a new product and the triumphs of community-building and his Running Dry initiative. This isn't just a podcast; it's an invitation to rethink our relationship with alcohol and an endorsement of the courage to live authentically. Join us as we share how Rich is not only finding his own JOMO but helping others discover theirs too.
This episode begins by casting a spotlight on the vital need for investments to support groundbreaking, innovative alcohol-free ventures.
And then we meet Zoey Henderson and discover a world where the zest of craft beer meets the zenith of health with Fungtn Mushroom Brewing Company. Our conversation unveils her revolutionary approach to marrying the hearty flavours of artisanal brews with the astonishing wellness perks of medicinal mushrooms.
As Zoey opens up about her passion for crafting a less boozy lifestyle alternative, we embark on a sensory expedition through her craft beers ingeniously infused with nature's most powerful fungi.
We discuss her personal health transformation, and the emergence of the London alcohol-free socializing scene, illuminating the significance of quality non-alcoholic options.
Zoey clarifies the roles of adaptogens and nootropics and the revelation of brewing gluten-free, vegan, non-alcoholic beers that defy the odds by maintaining rich flavours in the pursuit of tireless innovation.
============================== Sadly Fungtn Beer is no longer in production. ==============================
============================== We also talk about ==============================
Kieran Gandhi is one of the founders of La Cap, a brand that produces 5% ABV wines. With a background in hospitality and a passion for creating a lower-alcohol, lower-calorie wine, Kieran and his team have worked hard to develop a product that offers the flavour and experience of wine without the negative effects of high alcohol content.
Kieran Gandhi discusses the journey of creating a 5% ABV wine and the unique challenges the team faces in developing a product that resembles a good quality, full-strength wine. He shares his own journey with alcohol and the desire to create a wine that allows people to enjoy the social experience without the negative effects of excessive alcohol consumption. Kieran also talks about the reception they have received from influencers, retailers, and the hospitality industry and the importance of offering choices in the low-and-no-alcohol sector.
Jason Clark is one of the founders of Gen!us Brewing, a company that specializes in lower-alcohol, low-calorie craft beers. With a background in filmmaking, Jason recognized the need for a high-quality, lower-ABV beer option in the market and set out to create Genius Brewing with his co-founder, Charlie. Their goal is to provide consumers with a healthier drinking option that doesn't compromise on taste.
Summary:
Jason shares the story behind the creation of Genius Brewing and discusses the challenges they faced in bringing a 3% beer to the market. He also talks about the changing landscape of the beer industry and the growing demand for healthier drinking options. Jason shares his thoughts on the future of the low and no-alcohol market and the importance of providing consumers with a range of choices.
Jason talks about:
The low and no-alcohol market is experiencing significant growth, driven by the demand for healthier drinking options.
Genius Brewing aims to provide consumers with a high-quality, lower-ABV beer that doesn't compromise on taste.
The industry needs to clarify the terminology around low and no-alcohol products to avoid confusion for consumers.
The rise of session IPAs and the reduction in alcohol duty for lower ABV beers are shaping the future of the craft beer market.
Genius Brewing is focused on expanding its presence in the on-trade market and bringing its products to a wider audience.
Jason says:
"People drink Genius because it tastes great and it's better for you, simple as that."
"The consumer totally gets the product… They're amazed by the flavour, they just go, 'My God, why is nobody doing this?'
"The health agenda in the alcohol space is around alcohol and calories."
Origins of Mahala Farm-to-glass process The only female-owned distillery Supporting and upskilling Paul's previous life Challenges in the UK. Low/No in South Africa. Industry growth. Expanding to the US. Mahala Amber. The craft market. The cost of quality. Constant innovation. The Sparrow Society The Botanical Society of South Africa.
Highlights from Paul & Daniele
“And I think, when you say farm to glass, it's really that we are part of the process from the beginning where we pick the botanicals to the end of it where we actually bottle it, label it and put in the box all ourselves”
"The forecast for the next three years for the UK low/now market is to grow at 8% to 10% where alcoholic spirits are flat."
"I think there's a lot of support for females in the industry at the moment."
"We're always going to be at the craft end, at the premium end... people are willing to pay for a really nice product that's got quality packaging, quality taste, and that has a nice story behind it."
"And it shows you British hops can be just as flavoursome as New Zealand hops or American hops."
"Now there's so many alcohol-free brands out there, alcohol-free beer especially. It's just crazy."
"We're on a really good, exciting, mindful mission with Good Karma with what we're doing with the local farmers."
“We’re here as well! It is challenging, dude. And the boys with the big brand, they've got the chain and distribution, we just need to be part of it now."
Steve's journey and focus on mindful drinkers Changes in the production process for alcohol-free beer Use of local hops and sustainability Range and focus for Good Karma beers Importance of having a unique identity in the market The need for innovation and collaboration in the industry Steve's consultancy work and collabs with other brands Good Karma’s new lager Challenges of brewing an AF lager Importance of diversity and inclusion in the industry Cultural perceptions of alcohol Alcohol-free movement in LGBTQ+ community How Steve met Club Soda Growth and acceptance of AF beers by mainstream breweries Will big breweries or smaller brands dominate the sector Challenges faced by smaller AF brands Call to arms Comparison to the craft beer scene and the importance of collaboration Importance of opening doors and helping each other out Where to find Good Karma and support the brand
In this second episode from the Low No Drinker Podcast, I speak to Camille Vidal, the founder of the mindful drinking platform La Maison Wellness.
Cami’s passion for mindful drinking is palpable and her journey from a small family-run theatre bar to international acclaim as one of the most respected voices in our world is a must-listen.
Hear why Cami describes herself as 99% sober, discover what she considers to be her superpower (and yours too) and listen in as she describes her vision of the future of low/no.
In this first ever episode of the Low No Drinker Magazine Podcast, I speak with the founder of UNLTD. Johnny Johnson.
Formerly a city tailor, Johnny enjoyed one (or a few) too many tequilas on his wedding night and the next day, started not only a new life with his wife and co-founder Antonia but a whole new way of living.
Now a moderating drinker who still enjoys a full-strength beer from time-to-time Johnny takes me through the journey from inspiration to activation (via Bradly Cooper) and the amazing achievements of UNLTD. so far.
Changing the way we drink can reveal who we really are. In this episode, I explore how introverts, extroverts, and ambiverts approach alcohol differently – and how understanding your personality type can help you drink in ways that genuinely suit you.
I introduce my Four I’s Framework (Identify, Investigate, Implement, Iterate) to help you match your social energy to your drinking style, so you can enjoy your nights out (or nights in) without draining your social battery or relying on Dutch courage to get you through.
0:00 Dutch courage 2:29 Personality types spectrum 4:22 Ambiverts 8:00 Discovering my type 11:47 The Four I's Framework 15:29 Mindful drinking for your personality type
In this solo episode, I’m diving into the loaded topic of moderation — and why it’s not the dirty word so many in the alcohol-free space make it out to be.
I’m sharing my own experience with passive moderation, why I never said “I’m quitting alcohol forever,” and how that gentler, more flexible approach led me to a place where I barely drink at all — without feeling deprived or like I’d failed.
This episode is for anyone who’s been told moderation doesn’t work, or that taking a break from booze only counts if it ends in total abstinence. I don’t believe that. I believe in finding what works for you, on your terms — and giving yourself the space to figure it out.
0:00 Moderation Isn't a Zero-Sum Game 3:38 Active & Passive Moderation 7:15 Taking a break from alcohol is powerful 12:12 'Learning' not 'failure'
This week I’m joined by certified nutrition consultant and booze-free mixology expert Lila Volkas, who shares her brilliant five-element framework for making better alcohol-free drinks at home.
We get into why creating complexity is trickier without alcohol (and how to work around it), plus how ingredients like apple cider vinegar and citrus peels can completely transform your drink — no fancy kit required.
From her early days brewing kombucha in a student flat to leading workshops for global companies, Lila's approach blends flavour, function and a touch of wellness in every glass.
If you’re looking to elevate your weeknight wind-down or serve something special at your next get-together, this chat is packed with practical tips to help you make drinks worth savouring — booze or no booze.
0:00 Lila's story 4:05 A choice for health 6:21 Kombucha: Weird, slimy & I want some 14:59 Connecting nutrition & alcohol-free drinks 19:31 Five elements of non-alcoholic cocktails 26:57 Functionality in cocktails 29:59 Add some funk to your glass 34:30 Making things easy 39:33 Virtual & IRL classes with Lila Volkas 44:51 The BBQ-Q
Let’s dive into some little-discussed truths about changing your relationship with alcohol that nobody talks about. From disrupted sleep and mood swings in those first crucial weeks, to navigating shifting friendships and social dynamics, I'm not sugarcoating anything.
I explore how your taste buds will literally change, why you'll discover more about yourself than ever before, and how this journey impacts everyone around you - not just you.
Most importantly, I address why midlife drinkers need different support and advice than the twenty-something wellness influencers dominating social media.
0:00 Truths About Life Less Intoxicated 1:29 It's not about the booze 3:22 It takes time 8:27 The impact on your friends and family 17:04 You're Not the Only One Drinking Less 22:03 You will get to know yourself like never before 28:29 It Doesn't Have to Be All or Nothing 32:37 How you feel about alcohol will change 37:47 You need a different type of support in midlife
Bill Shufelt, co-founder of Athletic Brewing, joins me to share the remarkable journey behind America's leading non-alcoholic beer brand.
From his personal decision to stop drinking 13 years ago to building a business that's now outselling major breweries, Bill's story is one of identifying a genuine market gap and relentlessly pursuing quality.
We explore Athletic's brewing philosophy, their expansion into the UK market (including that exciting Arsenal partnership), and why Bill believes non-alcoholic drinks could eventually claim 50% of the adult beverage market.
With insights on everything from draft beer challenges to their impressive charitable giving programme, this conversation reveals why Athletic Brewing has become such a force in reshaping how we think about beer.
5:58 No one wanted to work with me 10:16 When did we change the way we drink 15:31 The Athletic Brewing range UK/USA 23:26 Cocktail beers 26:05 Draught beer challenges 31:03 Big brands & big sport 33:17 Arsenal partnership 37:43 Two for the trails 44:08 The BBQ-Q 45:50 Bill's industry predictions
In this episode, I’m sharing 10 practical strategies for not just surviving but thriving during any alcohol-free challenge, whether it's Dry January, Sober October, or your own personal experiment.
Drawing from years of trial and error plus insights from the Low No Drinker community, I cover everything from prioritising sleep and movement to exploring the brilliant world of alcohol alternatives.
This isn't about white-knuckling through 31 days – it's about creating a proper toolkit for success whilst being kind to yourself along the way.
0:00 Dry month challenges 1:45 Sleep like you mean it 5:29 Eat right 8:05 Move it, move it 11:37 It's cool to be kind 14:21 Phone a friend 16:32 Journaling Your Journey 18:41 Let's go outside 23:41 Filling the Time Void 25:44 Sugar Cravings 28:37 Exploring Alcohol-Free Drinks
I’m flipping the script! To celebrate hitting an astonishing 100 episodes, today, I am testing my skills and interviewing myself.
Plus, I share some exciting news about the evolution of the Low No Drinker Podcast!
0:00 Celebrating 100 Episodes 2:49 Motivation 6:30 Toughest episodes 12:39 Best episodes 16:56 Explaining my job to my kids 19:10 Defend big alcohol 22:59 Ridiculous misconceptions 23:52 Controversial opinion 25:37 Too boozy / Too dry 29:02 Moderation is not a dirty word 30:55 Biggest mistake 31:14 What would make me quit? 32:14 Major challenges 33:21 Advice to new podcasters 33:45 Episode re-do's 34:50 The evolution of the podcast 39:18 New name & new topics 44:26 Thank you 47:53 Back to weekly 49:33 The BBQ-Q
Take the 90-second quiz to find out your midlife drinking motivators + get your free bonus https://www.lownodrinker.com/ ===
If you’ve decided to drink differently but still want to enjoy your social life, this episode is your ultimate guide to mindful nights out.
I walk you through how to plan before, during, and after your evening so you can stay in control and still have fun.
From setting clear intentions and managing expectations with friends, to communicating with the bar staff and why staying hydrated is so important as we age, if you do decide to drink.
We’ll look at practical moderation techniques like zebra striping and coasting, plus, importantly, how to reflect without judgment the next day.
Because drinking less in midlife shouldn’t mean missing out on good times with good friends.
0:00 Before, During, After: The Plan 3:03 Set Intentions That Aren’t About Alcohol 7:13 Manage Expectations 9:32 Research Venues And Low/No Menus 10:37 Moderation Methods And Personal Rules 12:29 At The Venue: Quality Over Quantity 14:28 Slow Down, Pause, And Check In 17:24 Mindfully low, no and light 19:57 The Morning After The Night Before 21:39 No Failure, Only Learning
Also mentioned: ep#114 KAM Insights ep#63 Zebra Striping & Bookending ep#74 Coasting
James Grundy, co-founder of Small Beer, joins me to share the fascinating story behind reviving a brewing tradition that vanished over a century ago.
After several years building a gin brand, James & partner, former Fuller's brewer Felix James, set out to revive "small beer", historically consumed for nutrition and hydration, with an upper limit of 2.8% ABV.
Their mission: to create the perfect middle ground between teetotalism and the spectacular hangovers from increasingly strong craft beers, has now grown into a B Corp-certified brewery that has revolutionised water usage and is now launching across 450 M&S stores.
0:00 A brief history of Small Beers 5:40 Bringing back a lost art 9:02 Finding a market 11:14 70% lager 17:53 The Small Beer range 22:50 Brewing up to mid-strength 25:32 Dry Floor policy 28:05 Long lagering & other challenges 29:38 Collaborative brewing & B Corp status 31:40 Launching into 450 M&S stores 34:20 Retail support 35:33 The mid-strength movement 42:06 Finding Small Beer 43:20 The BBQ-Q
This week, I'm joined by Anita Osborne, the Sales and Marketing Manager for Lyre's Spirit Co. in the EU and UK. Anita takes us behind the scenes of one of the most successful global alcohol-free brands, sharing the highs and lows of building a business that spans over 60 territories.
From launching with an ambitious 12 spirits (including an alcohol-free absinthe!) to navigating supply chain nightmares, pirate attacks on the Suez Canal, and strategic downsizing, Anita doesn't hold back about what it really takes to survive in this space.
We explore Lyre's "your drink, your way" philosophy, why they're moving away from sober-specific marketing, and why it's OK that non-alcoholic spirits will never taste exactly like their alcoholic counterparts.
0:00 The Lyre's Story 6:45 Our changing attitudes in hospitality 9:57 The Lyre's range: Why is it so big?! 17:22 Lyre's RTDs 21:30 A global concern 32:34 Bridging the moderation gap 41:06 Not a like-for-like 46:07 Still fiercely independent 51:36 The BBQ-Q
Today I’m diving into a question that comes up a lot — is it safe, and is it a good idea, to give alcohol-free drinks to kids?
I’m talking specifically about drinks under 0.5% ABV (so not low, light or mid-strength alcohol).
I cover the safety aspect first, but more importantly, I explore the bigger question: should we be giving them to kids at all?
I share why these drinks aren’t made for children, what message we might be sending if we do give them to our kids, and what to consider when the conversation gets a bit trickier, especially with teenagers.
As always, no judgment, just my honest thoughts. I’d love to hear yours.
0:00 Are alcohol free drinks safe for kids? 3:47 Industry intent 6:26 Adult flavour profiles 8:14 What messages are we sending to kids & teens? 11:23 Not made for the young
Mark Wong joins me to share the journey behind Impossibrew, the functional beer brand that went from Dragon's Den rejection to securing six and then seven-figure crowdfunding.
I nosy my way into their proprietary "social blend" of plant-based ingredients designed to replicate that one-or-two-pint feeling without the alcohol, how they've iterated their recipes based on customer feedback, and why Mark believes that despite his immense success, there’s still a lot of work to be done.
0:00 Mark's Impossibrew Journey 7:18 Failure is not a reason to stop 11:49 The beers 19:08 What's in the Impossibrew 'Social Blend' 26:40 Crowdfunding success 29:19 The future of functional AF beer 37:31 Low & no in Japan 41:49 What's next for Impossibrew? 45:35 The BBQ-Q
This week, I'm diving into the thorny topic of alcohol-free wine and why we need to stop whining about it.
Whilst I'm not claiming it's perfect yet, the constant negativity isn't helping anyone.
I explore why alcohol-free wine faces unique challenges compared to the meteoric rise of AF beer, from centuries of tradition to higher production costs, and why these passionate producers deserve our support rather than our scorn.
It's time to approach alcohol-free wine with curiosity instead of cruelty, give it the same trial-and-error approach we gave full-strength wines, and help shape its future through constructive feedback rather than writing off an entire category.
0:00 Stop Whining About Alcohol-Free Wine 1:52 The wine/beer comparison problem 4:22 Upcoming wine mini-series 6:35 Industry efforts 8:21 Technological costs 10:13 Our responsibility as drinkers 16:12 Communicate with the makers
This week I'm chatting with Tony Robinson, co-founder of Lifted - the UK's first 0.0% high protein craft lager made for athletes.
Tony and his wife, Rebecca, launched their unique offering to solve a problem they were both experiencing - wanting additional protein in their diets whilst enjoying alcohol-free options after workouts.
With over 250,000 cans sold and a fiercely loyal customer base, Lifted sits at the intersection of fitness culture and mindful drinking.
Tony shares the challenges of creating a category of one, the lengthy R&D process of making protein beer actually taste good, and why they're determined to stay true to their "brewed for the stronger you" mission despite knowing that the requests for an alcoholic version would sell a lot easier.
0:00 Tony's Lifted story 6:04 Making an alcohol-free protein lager 11:13 Who's drinking non-alcoholic protein beer? 16:59 250,000 cans sold so far 18:27 Customers & costs 21:52 A category of one 24:16 Developing the range 26:44 Why protein? 35:46 What's the point? 38:59 Where to find Lifted 39:40 The BBQ-Q
I get asked constantly whether I still drink alcohol, as my answer will somehow validate my right to speak on the subject. Well, I'm getting fed up of answering that question, and here's why - it's completely missing the point!
In this one-on-one episode, I’m jumping with two feet into why I've built this platform for the messy middle ground, why shame-based messaging from both sides drives me mad, and why you don't need to make lifelong commitments to change something today. This is my honest take on why the Low No Drinker Media platform isn't about demonising alcohol or crowning ourselves as superior - it's simply about helping you figure out what works for you.
0:00 No preaching from the middle ground 5:00 Alcohol isn't evil, but it is powerful 10:02 No shame, no fearmongering, no misinformation 15:00 My business would be easier if I did
Laura Silverman is the founder of Zero Proof Nation, a global platform connecting low and no-drinks & drinkers worldwide. Nearly 18 years sober, Laura’s LinkedIn profile describes her as "the nexus of NA" – a title she's earned through her tireless work building community and resources for the alcohol-free movement, including the most comprehensive global map of booze-free bars and bottle shops.
0:00 Meeting Laura Silverman 2:21 Different worlds, one nation! 3:20 Laura's story: Hospitalised twice by 24 13:10 First steps to building Zero Proof Nation 16:39 What is Zero Proof Nation 28:24 The changing range in non-alc 31:12 Wines Laura loves 35:02 Partnering with All The Bitter 40:38 Finding Laura & Booze Free in DC 44:25 The BBQ-Q
In this special announcement episode, I'm reaching out to you, my wonderful Low No Nation, as we approach a major milestone - episode 100 of the podcast!
After nearly two years of bringing you conversations about the world of low, no and light drinks, I'm inviting you to be part of this celebration. Whether you've been listening since day one or just discovered us recently, I'd love to hear your voice - share a favourite moment, a quote that resonated, a guest who changed your perspective, or simply where you are on your journey to a life less intoxicated. You can even answer the BBQ-Question and tell me some of your favourite sunny-day-tipples.
Recording a message is simple - just visit lownodrinkermagazine.com/message before 18th June, and share a brief message to be played on the air.
And you'll even be entered into a draw for a thoughtful thank you gift. This podcast has always been about the community we're building together, and I can't think of a better way to mark this milestone than by hearing from you!
0:00 Why your voice matters 2:00 Messages you could share 4:20 How to send a message
This week, I’m joined by Lou Pollitt from Lucky Saint, the UK’s best-known alcohol-free beer.
We talk about how the brand’s evolved since launching back in 2018, why they stuck so firmly to perfecting just one lager for so long, and how brewing to the German Rheinheitsgebot purity law plays into that commitment to quality.
Lou also shares some insight into their newest release —a Lemon Lager, and their less new IPA, plus we chat about the growing presence of alcohol-free options in workplaces, what it really means to build a community around a brand, and how Lucky Saint’s pub and running club are helping do just that.
And if you love a stat as much as Lou & I do: Lucky Saint is available on draught in over 1,000 pubs in the UK!
0:00 Lou's story 4:23 The Lucky Saint's story 5:37 A dedicated approach 9:40 Traditionally unfiltered lager 11:40 Hazy IPA 14:45 New Lemon Lager 20:05 Lunchtime meal-deal beers 25:13 Lucky Saint on flights 26:45 Is Lucky Saint for sober drinkers? 29:33 The joy of draught 36:11 The Lucky Saint Pub 38:43 Lucky Saint & sports 42:00 The Lucky Saint Nun 44:53 The BBQ-Q
Take the 90-second quiz to find out your midlife drinking motivators + get your free bonus https://www.lownodrinker.com/
Changing your drinking habits doesn't just affect you – it impacts your partner too.
Today, I'm exploring why your other half might be struggling with your decision to drink less, even when they have the best intentions.
From fears about losing shared rituals to worries about their own drinking habits being challenged, I break down nine key concerns partners face and, crucially, how to navigate these conversations with honesty and compassion.
Whether you're worried your relationship can't survive your mindful drinking journey or you're facing resistance from your partner, this episode offers practical strategies for getting on the same page and building a stronger relationship together.
0:00 Why drinking changes can rock relationships 1:56 No blame allowed 3:49 Relationship fears: Will our dynamic change? 6:23 Losing shared drinking rituals 8:26 Uncertainty about what’s next 9:52 Emotional vulnerability 11:07 The impact on shared spending 12:19 Fears about themself: Holding up a mirror 13:17 Judgement & Pressure to change 14:19 Genuine concern for your well-being 14:59 Why you need their support 16:26 Managing your partner's fears with compassion 20:42 More support
Today, I’m exploring how years of conditioning led me to make unfair assumptions about my hosts, who were actually on their own mindful drinking journey, at a recent kids’ birthday party. This experience prompted me to question the wider assumptions we all make - about venues, other people's perceptions, and even ourselves and the habitual thoughts and behaviours that dictate our actions when navigating social drinking situations.
0:00 Party time 1:53 My assumption 5:59 Mixed drinking hosting 6:58 Habitual behaviours 8:33 Reflecting with an open mind
He’s the Sober Sommelier who went from a disastrous weekend on to co-create Sober Sound System Ibiza, bringing his personal drink & drug story full circle after seven years.
Join me and Alex Norwood Hill on his amazing journey of self-discovery on the party island.
Can you go sober in Ibiza? Hell yes, you can!
0:00 The early days of drink & drugs 9:48 Alex's Spiritual Awakening in Ibiza 17:39 From DJ to Sober Sommelier 23:12 Launching Sober Sound System Ibiza 35:56 What to expect at SSS 2025 39:35 Drinks & sponsors at SSS 43:03 Cordus: Made with crystals 45:44 Finding Alex & The Sober Sound System 49:10 The BBQ-Q
It’s time for some uncomfortable truths about alcohol-free drinks. This episode might make me a little unpopular in the industry, but that’s ok because it needs to be said: Not all alcohol-free drinks are good!
After being asked this very question during my BBC Radio Xtra debut (yay!), I was inspired to share this episode and explore with you why some low/no options fall short. But to keep the balance, it’s not all bad, I’m still sharing the love, but only after some real honesty.
0:00 Are all alcohol-free drinks good? 2:07 Jumping on the bandwagon 3:55 Why some drinks aren't great: sugar 5:36 Unbalanced 6:46 Artificial flavourings 7:19 Confusion 8:51 Trial & error 10:51 Brands will come and go 12:50 Personal taste 15:10 Try & try again
This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on everything from balancing a business that serves both markets to the challenges of finding quality non-alcoholic alternatives to his perspective on low/no wines.
Johnny also shares practical tips for making non-alc cocktails at home and explains why their 50/50 business model (right down to their pink and blue branding) is both their greatest strength and their greatest challenge in today's competitive alcohol-free market.
WE CHAT ABOUT 0:00 Welcome 2:16 Johnny's story 6:18 Equality between cocktails 9:33 Alcohol consumption in hard times 11:36 What goes into a Penthouse Cocktail 18:15 Building the business around non-alc 22:41 Taste comparison to full-alcohol 25:43 Making cocktails at home 30:55 Socialising and working together as a mixed drinking couple 36:25 Growing the low/no business 41:36 Serving two markets 46:45 Where to find Penthouse Cocktails 50:00 The BBQ-Q 53:33 AF wines taste like s**t
This week, I'm busting the myth that Gen Z are the only ones changing their relationship with alcohol.
Inspired by a 70-year-old Irish gentleman named Eamon who told me he recently decided to quit drinking, I explore how my generation—Generation X—along with older Millennials and even Boomers, are quietly revolutionising our drinking habits.
With 74% of UK adults now actively moderating their alcohol consumption, this episode delves into the different motivations driving mature drinkers—from health and energy concerns to extending social occasions—and how our approach differs from that of younger generations.
0:00 The sober curious generation 1:13 Inspired at 70! 2:34 A different perspective 4:51 Generational motivations 7:23 Drink expectations 9:21 Money matters 11:14 The role of social media 12:54 Social circles
This week I'm thrilled to be joined by Neil Hudson-Basing, the “chaotic, queer and kind” co-founder of House of Happiness - London's sober clubbing extravaganza. Neil takes us behind the scenes of creating London's first queer-led sober rave, from its humble beginnings to becoming a glitter-filled, music-pumping daytime party at one of London's top clubs.
We dive into the challenges of launching a sober event in traditional clubbing venues, the careful curation that goes into creating an inclusive space, and the emotional moments that have validated their mission.
From the pre-meet pastries to the confetti cannons, Neil paints a vivid picture of what to expect at their events - and trust me, there's nothing boring about this sober party! With their expansion to Manchester and collaborations open across the UK, House of Happiness is proving that you absolutely can still smash it on the dance floor without a drop of alcohol or drugs.
WE CHAT ABOUT 2:00 Neil's story 18:02 The House of Happiness experience: what to expect 27:21 London to Manchester 33:25 Sober in the queer community 39:27 The bar & managing alcohol in the venue 55:40 Tips for non-drinkers on a night out 1:05:22 The BBQ-Q
In this candid solo episode, I tackle the gatekeeping creeping into the low/no space, particularly around big alcohol brands releasing alcohol-free options. After receiving pushback for sharing Heineken's expansion news, I'm setting the record straight: there's no "right way" to be a mindful drinker. Whether you prefer mainstream alcohol-free beers or artisanal botanical concoctions, what matters is making intentional choices that serve you. Mainstream brands offer accessibility, affordability and familiarity that many people need. While I'll always champion independent brands too, this episode is my passionate reminder that everyone deserves a seat at the mindful drinking table—no justification required.
0:00 How Heineken 0.0 started it 2:11 I don't care what you drink 2:57 Big Alcohol AND Independent Brands 4:11 Not all good / Not all bad 6:24 Finding What Works For You: Supermarket sweep 7:25 It's not a competition
Sonja Mitchell is the founder of Jump Ship, the award-winning Scottish alcohol-free brewery making waves in the low/no space. From knowing absolutely nothing about brewing to winning 'Scottish Small Brewery of the Year', Sonja shares her remarkable journey—including launch delays, a pandemic pivot, and even a David and Goliath-esque legal battle.
0:00 Sonja's story 4:09 Building the business step by step 6:03 When brewing goes wrong 9:44 Pandemic setbacks 13:33 Opening her own brewery 21:24 The Jump Ship Range 24:35 Taking BrewDog to court 28:11 Chuckleberry sour 29:32 Making alcohol-free sour beers 31:08 Why brewing to 0.5% makes a better beer 35:07 Jump Ship non-alcoholic beer on draught 38:22 Why it's hard to find alcohol-free on draught 42:28 Naming the brand & nautical flags 47:05 Getting listed in Selfridges 49:46 Alcohol-free: A growing market 52:30 Led by the consumer 55:10 Labelling confusion 59:06 Finding Jump Ship 59:54 The BBQ-Q