Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS) – Détails, épisodes et analyse

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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

Keirra Woodard

Business & Entrepreneuriat

Fréquence : 1 épisode/15j. Total Éps: 85

Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good.

The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch, a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”

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Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast

Saison 2 · Épisode 20

mardi 1 avril 2025 • Durée 41:21

Why Good Marketing Often Falls Flat

Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone.

In this episode of the Mindful B2B Marketing podcast, communication coach Dr. Michael Gerharz joins us to help flip the script. Instead of trying to persuade harder, Michael teaches us how to resonate stronger. Because when your message resonates, you don’t have to push—it pulls people in.

Meet Michael Gerharz

Dr. Michael Gerharz is a communications coach with a background in computer science. With nearly two decades of experience, he now helps leaders and marketers transform their communication into a strategic advantage. He’s the author of The PATH to Strategic Impact, host of the Irresistible Communication podcast, and the creator of the “Leaders Light the Path” manifesto.

But what makes his approach different is this: Michael doesn’t focus on tricks or tactics. He teaches us to speak with clarity, honesty, and purpose—to create messages that shift how people see the world.

How to Build Resonance Step by Step

Michael shared a simple but powerful step-by-step process:

1. Talk to Real Customers

Get out of the meeting room and into real conversations. Don’t guess what your audience wants—ask them. Sit down, have a coffee, go for a walk, hop on a Zoom call. It’s in these moments that the real insights emerge.

2. Listen With Openness

Most marketers listen for confirmation. Instead, listen for truth. Are people actually agreeing, or just being polite? Are they hesitating? Use their words—not yours—to shape your message.

3. Test What Resonates

Michael doesn’t use spreadsheets or analytics to test messaging. He watches for reactions. A resonant message is one that makes people pause. It feels obvious in hindsight. It sticks with you. And when others repeat it back, you know you’ve hit something real.

4. Treat Messaging as a Continuous Cycle

Don’t think of communication as a one-and-done event. It’s an ongoing process of testing, refining, and learning. You might never be “finished,” and that’s okay.

Give feedback on this episode by sending the host a text message.

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How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19)

Saison 2 · Épisode 19

mardi 14 janvier 2025 • Durée 42:31

Main Insight:
Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales.

Guest Bio:
Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms. He has helped professionals secure high-profile media placements in major outlets such as Forbes, CNN, Bloomberg, and more. As the CEO of Geek Haus, Leonard specializes in positioning subject matter experts so they can build trustworthy and credible personal brands that translate into real business results. His proven PR frameworks have driven dramatic revenue growth—helping clients achieve up to a 300% increase in revenue and tens of millions in new business.

Leonard invites listeners to visit GeekHaus.com to explore how his agency can help secure impactful media placements. He also encourages those ready to become featured experts to join his free live training at PodcastGuestIntensive.com, where he walks you through packaging your expertise and pitching for media success.

Key Takeaways:

Key Takeaways:
- Start with Local and Niche Media: Before aiming for major publications like Forbes or Bloomberg, begin by establishing credibility with local media, podcasts, and industry-specific interviews.
- Build a Strong Foundation: A professional website, quality headshots, and a concise yet compelling bio are critical components that support successful media outreach.
- Leverage Existing Opportunities: Utilize platforms such as Featured.com to identify and respond to media opportunities already in circulation rather than creating chances from scratch.
- Consistency is Key: Whether it’s a local interview or an emerging podcast opportunity, regularly securing media placements increases credibility over time.
- Timeframe for Results: While initial placements can occur within one to two months (often starting with local placements), establishing national credibility might take six months to a year, with occasional early successes.
- Effective Messaging: Ensure that your commentary carries a distinct point of view. Differentiating yourself from generic “vanilla” opinions is essential to be recognized as a genuine expert.

S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence

Saison 2 · Épisode 10

lundi 19 août 2024 • Durée 38:21

Main Insight:
Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth.

Guest Bio:
Ram Prasad is the CEO of Delence, a company specializing in providing fractional CTO (Chief Technology Officer) and CPO (Chief Product Officer) services to businesses. With a strong background in technology, Ram has recently developed a passion for marketing, particularly in the context of small business growth. His expertise lies in bridging the gap between technology and marketing, helping businesses scale effectively by leveraging tailored tech solutions and strategic marketing insights.

Step-by-Step Advice for Moving Away from Referral-Only Business Growth

Prioritize Business Growth:
- Allocate a marketing budget and consider hiring marketing professionals. View marketing as an investment in your business's future. This helps you avoid inefficiencies and leverages expertise to craft a more effective strategy.
Identify the Right Social Media Channel:
- The first crucial step is to identify the most effective social media channel where your target audience is most active. This decision should be based on where your potential customers are likely to be found. For example, if your customers are tech startup CEOs, they are more likely to be on LinkedIn or Twitter rather than Instagram or Facebook. Start by focusing on one or two platforms to ensure your efforts are concentrated and effective.
Consistency in Posting:
- Once you have identified the appropriate channel, the next step is to post consistently. The ideal frequency for most businesses is at least two to three times a week. Consistency is key because posting regularly helps keep your brand top of mind with your audience. Ram emphasizes that the goal isn't to aim for a viral post but to build a presence over time through regular and consistent posting. He recommends setting aside a specific time daily or weekly for content creation and posting to maintain this consistency. Understand that marketing requires patience and consistent effort, much like gardening. Focus on nurturing your strategy and be prepared to commit for several months before expecting significant outcomes.

S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'

Saison 2 · Épisode 9

lundi 5 août 2024 • Durée 45:21

Main Insight:
Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact.

Guest Bio:
Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Natives Group, a marketing agency that evolved from small local projects to prestigious collaborations with major entities like the NFL and Comcast.

The Five Principles of Simple Messaging:

beneficial, or matters to the receiver
focused, meaning articulating one thing at a time rather than multiple things
salient, or standing out amidst noise
empathetic, or speaking the language that the audience understands and meeting them emotionally
minimal, or excluding everything unnecessary.

Key Takeaways:

Emphasize Clarity in Messaging

Clear and simple messages are more effective.
Avoid jargon and complex language.
Make your value proposition easily understandable.

Know Your Audience

Understand the needs and pain points of your target audience.
Tailor your messages to address these needs directly.
Use language and examples that resonate with your audience.

Consistent Brand Voice

Maintain a consistent voice across all platforms and materials.
This helps in building a recognizable and trustworthy brand.

Storytelling

Use stories to make your messages more engaging and memorable.
Share success stories and case studies to illustrate your points.

Data-Driven Decisions

S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems

Saison 2 · Épisode 8

lundi 15 juillet 2024 • Durée 01:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts.

GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM, Edwards has significant experience in product strategy, data center automation, and artificial intelligence, including a pivotal role in the launch of the IBM Watson Developer Cloud.

RESULTS:

Increased personalization in marketing, allowing companies to cater specifically to individual customer preferences and needs.
Enhanced efficiency and effectiveness in marketing operations, as AI can automate and optimize many routine tasks and processes.
Improved customer engagement and retention through targeted and relevant marketing communications.
Greater competitive advantage by utilizing data insights to make informed strategic decisions.
Cost savings from automation and the ability to produce more with less manual effort.

KEY TAKEAWAYS:

Leverage First-Party Data: Utilize first-party data to gain a competitive advantage by delivering highly personalized and relevant marketing content. First-party data, being directly collected from customers, is crucial for creating accurate and impactful marketing strategies that resonate with the target audience.

Ethical Data Practices: Adopt transparent data collection methods and manage data prudently to uphold customer trust. Rich Edwards stressed the importance of treating customer data with the same care as money, considering the potential risks and implications of data breaches or misuse.

Data Safeguarding and Compliance: Implement robust systems to protect customer data, ensuring that data management practices comply with the latest regulations. This includes thoughtful interactions with customers about how their data is used and ensuring that data sharing and processing are done only when necessary and with proper customer consent.

S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared

Saison 2 · Épisode 7

lundi 1 juillet 2024 • Durée 43:29

MAIN INSIGHT
B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies.

GUEST BIO

James Gill is the co-founder of EcoSend and GoSquared. EcoSend works with brands to transform email marketing into a more climate-conscious practice, addressing the significant carbon footprint of the over 350 billion emails sent daily. GoSquared, celebrating its 18th anniversary, provides a privacy-focused alternative to Google Analytics, helping thousands of businesses grow sustainably every day. James is dedicated to creating environmentally responsible and privacy-centric digital tools.

BENEFITS OF ECO-CONSCIOUS EMAIL MARKETING
Reduced Carbon Footprint:

By optimizing email campaigns, marketers can significantly lower the environmental impact of their digital activities.

Increased Engagement:

Sending fewer, more targeted emails can lead to higher engagement rates, as recipients are more likely to find the content relevant and valuable.

Improved Efficiency:

Streamlining email content and reducing data load can enhance the overall efficiency of email marketing campaigns, leading to better performance.

Enhanced Brand Reputation:

Demonstrating a commitment to sustainability can improve a brand's reputation and appeal to environmentally conscious consumers and clients.

Cost Savings:

Optimizing email campaigns can reduce the resources and energy required, potentially leading to cost savings in the long run.

Sustainable Business Growth:

By adopting eco-friendly and privacy-centric practices, businesses can achieve sustainable growth that aligns with modern ethical standards and consumer expectations.

S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie

Saison 2 · Épisode 6

mardi 18 juin 2024 • Durée 48:35

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers.

Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.

Key Takeaways:

Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer.

Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them.

Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings.

Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection.

Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences.

Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations.

Give feedback on this episode by sending the host a text message.

S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server

Saison 2 · Épisode 5

lundi 3 juin 2024 • Durée 29:49