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TitreDateDurée
The Metrics That Are Getting Marketing Teams Fired16 Apr 202600:10:09

Hire my agency: https://cavesocial.com

Subscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

I Thought Marketing Was Getting Harder. I Was Wrong.21 Jan 202600:09:47

Hire my agency: https://cavesocial.comSubscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

How Wix Approaches B2B Influencer Marketing With Sarah Adam02 Jun 202500:26:10

How Wix Approaches B2B Influencer Marketing With Sarah Adam

This LinkedIn Cheatcode Changes Everything05 May 202500:08:53

See how you can use LinkedIn in 2025 and beyond to grow your business' bottom line.

Content Calendars Are Dead (And Here's What's Replacing Them)03 Apr 202500:08:06

Get the social system here: https://jordan.bz/social-system

Why Most Personal Brands Will Fail in 2025 (and How to Beat Them)30 Mar 202500:08:49

Welcome to Mind Your Marketing, the channel that gives you marketing tips once a week. Commodity Content Trap Video: https://www.youtube.com/watch?v=BFmfPv3qdEIHire my agency: https://cavesocial.comSign up for Metric Cool (Affiliate link): https://f.mtr.cool/APRTCL

Avoid this trap and you'll be able to come up with unlimited content ideas19 Mar 202500:05:30

How to come up with content ideas for social media.Hire my agency: https://www.cavesocial.comGet the Social System: https://cavesocial.notion.site/Social-System-1-0-b048dfa7b89644c4a145c8ab8fc0c305?pvs=74Chapters ------------00:00 Intro00:22 Set the context00:58 Spark curiosity01:45 Packaging 02:35 Content quality03:00 Different POVs04:24 How to get shares

How to Create Content When You Don't Feel Like It13 Mar 202500:05:47

Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Get the Social System 1.0 for free: https://jordan.bz/social-systemHire our agency here: https://www.cavesocial.comChapters----00:00 Intro00:36 Why creative block happens01:52 Creativity doesn't clock in/out for work02:50 The power of deadlines03:34 Building a content system 04:42 Getting over the fear of judgement

Don't Document. Create.07 Mar 202500:04:38

Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Hire our agency here: https://www.cavesocial.com

How to Create a Marketing Avatar (and Why You Need One)28 Feb 202500:03:39

How to Create a Marketing Avatar (and Why You Need One)

How to Become a Master Storyteller On Social Media19 Feb 202500:05:22

Today, I’m tackling a big myth in social media marketing: that you need multiple posts to tell a story. Truth is, your audience doesn’t have time or patience to follow every episode of a drawn-out narrative. They want a complete story in one watch, scroll, or post. Let’s talk about how to give it to them.

The Exact Playbook All Social Media Platforms Use to Grow & Monetize15 Feb 202500:03:24

See the exact playbook all platforms use to attract users and monetize.

Chapters00:00 Intro00:39 Phase 1: Honeymoon Phase01:32 Phase 2: Engagement Cliff02:15 Phase 3: Pay to Play

Agency vs. In-House vs. Freelancer: Which Is Best for Your Social Media Team?05 Feb 202500:08:22

Looking at hiring for social media? Today's video goes through the options you have, and how best to hire. Chapters: 00:00 - Intro 00:13 In-House 03:18 Freelancers 04:34 Agencies

How to calculate the ROI of Social Media30 Jan 202500:10:06

How to Calculate the ROI of Social Media

The Rise of Micro Trends on Social Media23 Jan 202500:07:00

Rise of the micro trend. ----------- 00:00 Intro 01:03 Trends Today vs. Pre-Internet Trends 02:25 Psychological Reasons for Trends 03:54 5 Phases of Every Trend 05:21 Should Businesses Participate?

My 2025 Content Strategy15 Jan 202500:10:02

Here's the strategy I'm taking for my channel this year.

Why I'm narrowing my channel's focus (and you might want to as well)08 Jan 202500:09:50

See what changes I'm making in 2025 to my content, and see how you can do the same. More Resources ↓ My Agency: https://www.cavesocial.com Chapters---------------- 00:00 Intro 01:43 Why the change? 03:06 Mistakes I made with picking a niche 04:20 Advantages of narrowing the channel's focus 05:24 Why familiarity matters 07:22 The strategy I'm rolling out

6 Ways B2B Companies Can Grow on Social Media22 Dec 202400:06:56

Jordan describes how to grow your B2B brand on social media. More Resources ↓ Bites & Bangers Video: https://www.youtube.com/watch?v=adZd3koA6v4 My Agency: https://www.cavesocial.com Chapters--------------- 00:00 Intro 01:13 Stop pitching webinars 02:32 Have more fun 03:47 Founder Following Content 04:41 Balance Bites & Bangers 05:10 Embrace the Grey Area 06:10 Invest in Your Team

Social Media Idea for December 202427 Nov 202400:04:59

See social media ideas for December 2024!

Chapters--------------- 00:22 Intro 00:57 NOT going to create: SUPER SPECIFIC TREND CONTENT 02:51 NOT going to create: HOLIDAY POST 03:27 GOING to create: SUMMING UP THE YEAR 04:27 GOING to create: A COUPLE POSTS FOR JANUARY

278 - 10 Social Media Tactics Any Business Can Use to Grow17 Oct 202400:07:00

Use these 10 tactics to grow your accounts on social media. These are some of the little 'hacks' that you can deploy across your content to help with distribution, watch time, and overall brand recall.

277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each Model03 Oct 202400:07:09
Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire ...
276 - Why CMOs are frustrated with social media30 Sep 202400:08:05
Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
275 - How to Get Social Media Marketing Clients as a Freelancer/Agency17 Sep 202400:06:46
Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
274 - Social Media Content Ideas for September 202402 Sep 202400:05:41
Originally from the video and blog: https://cavesocial.com/social-media-content-ideas-septemberJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 202419 Aug 202400:05:26
These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
272 - Red Flags to Look for When Hiring a Social Media Agency08 Aug 202400:05:21
Are you hiring a social media agency? If so, you'll want to look for these red flags.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
271 - How to Get Real Followers On Social Media in 202412 Jul 202400:04:10
Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
270 - How to Avoid The Commodity Content Trap on Social Media01 Jul 202400:06:27
Learn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1...
269 - How to Keep Marketing Momentum As a Growing Mid-Size Brand with Julia Fitzgerald30 May 202400:30:24
In this episode, we bring on experienced marketing executive, Julia Fitzgerald, to talk about how mid-size brands can manage growing pains inside the marketing department.Subscribe to the Midsize Agency Match Ups Newsletter here: https://www.linkedin.com/newsletters/midsize-agency-match-ups-7196194591841132545/Get the MIDSIZE book here:https://www.amazon.com/dp/B0BGJS24CN?ref_=pe_3052080_276849420Julia's LinkedIn: https://www.linkedin.com/in/julia-c-fitzgerald/Watch Full Episode on Yout...
268 - How to Create a Company Social Media Plan (10 Step Process)08 May 202400:11:36
Take this 10-step process and create a social media plan for your business. Content Pillars for Your Business: https://www.youtube.com/watch?v=r-TRWSW1xPQJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
267 - How to Create Content Pillars for Your Social Media01 May 202400:06:34
In this episode, we look at how you can use content pillars as the foundation of your social media plan.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
266 - How to Get Started With SEO With Zhe Scott01 May 202400:20:15
Today we sit with Zhe Scott, The SEO Queen, to talk about all things SEO. Zhe brings a decade-plus of experience in SEO to the show. Enjoy!Check The SEO Queen here: https://www.seoqueen.com/The Algorithm Magazine: https://thealgorithmmagazine.com/Zhe's LinkedIn: https://www.linkedin.com/in/theseoqueen/Zhe's X: https://twitter.com/theseoqueenJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on...
265 - 5 Reasons Agency and Client Relationships Go Awry25 Mar 202400:03:42
Hear Jordan break down the top 5 reasons that agency and client relationships turn sour. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
264 - How to Find + Hire The Best UGC Creators15 Mar 202400:09:56
If you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success with UGC. Our Grin Partner Link: https://grin.partnerlinks.io/w70590a1rckvJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https:/...
263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of Ideas06 Mar 202400:06:18
Today, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d Think04 Mar 202400:04:45
Today we look at the Doorman Fallacy and how it ties back to the social media world. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
261 - How Important is the Algorithm to Your Social Media Strategy23 Jan 202400:09:33
In this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
260 - Putting the Customer Experience First with Christina Garnett12 Jan 202400:22:12
Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.Check Pocket CCO here: https://www.pocketcco.com/Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/Christina's X: https://twitter.com/ThatChristinaGJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jo...
259 - How Landing Pages Can Fuel Company Growth With Tas Bober28 Dec 202300:26:58
Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy.Check Delphinium Solutions here: https://delphiniumsolutions.com/Tas' LinkedIn: https://www.linkedin.com/in/tasbober/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social medi...
258 - Building a Diverse Marketing Team with Sam Kuehnle08 Dec 202300:17:18
We bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of his team’s mind and output. Check Loxo here: https://loxo.co/Sam's LinkedIn: https://www.linkedin.com/in/samkuehnle/Check Becoming a hiring machine Podcast here: https://podcasts.apple.com/us/podcast/becoming-a-hiring-machine/id1695496354Jordan's Linke...
257 - How to Build a SMM Business with Shanté Gorman05 Dec 202300:19:25
Sugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today.Check Sugarpunch Marketing here: https://sugarpunchmarketing.com/Shanté's LinkedIn: https://www.linkedin.com/in/shantegorman/Shanté's Instagram: https://www.instagram.com/sugarpunchmarketingJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twit...
256 - Getting the Most Out of Social Media in B2B with Tommy Clark28 Nov 202300:19:16
Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.Subscribe to Social Files here: https://www.readsocialfiles.com/subscribeTommy's LinkedIn: https://www.linkedin.com/in/tclarkmedia/Tommy's X: https://twitter.com/tclarkmediaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jord...
255 - The Three-Pronged Strategy to Grow Your B2B Business with Pritesh Vora27 Nov 202300:23:04
Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show. Check Sprinto here: https://sprinto.com/Pritesh's LinkedIn: https://www.linkedin.com/in/thevora/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mind...
254 - How to Stop Being Seen As The Arts & Crafts Department Within Your Business21 Nov 202300:07:52
In this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
253 - How to Build a Personal Brand On LinkedIn Without Selling Your Soul16 Nov 202300:32:36
Creative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn. Kevin's LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/...
252 - How Brands Can Uplift Their Industry’s Community with Lauren Meyer15 Nov 202300:19:05
We have the CMO of SocketLabs, Lauren Meyer, join the show to talk about how to empower communities. Lauren and her team help uplift email marketers, so we dig into the tactics they use at Socketlabs to do this. SocketLabs site: https://www.socketlabs.com/Lauren's LinkedIn: https://www.linkedin.com/in/lauren-meyer-emailgeek/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: ...
251 - From Navy SEAL to the Inc. 5000: How Sean Matson is Building Businesses03 Nov 202300:24:41
We have Sean Matson, former Navy SEAL team Platoon Commander, on the show to discuss his transition from the Teams to entrepreneurship. Sean’s the cofounder of two brands (Matbock + CardoMax), and takes principles he learned in the Navy and applies them to his business.Check Matbox here: https://www.matbock.com/Check CardoMax here: https://www.cardomax.com/Sean's LinkedIn: https://www.linkedin.com/in/sean-matson/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: h...
250 - Creative Outlets, Building an Agency, and Thoughts on Personal Branding with Mikhail Alfon31 Oct 202300:30:48
We bring on Blue Light Media agency cofounder Mikhail Alfon, to talk about how his journey as an agency owner. We get into the current status of marketing, creative and how important it is to have a creative outlet outside of work.Check Blue Light Media here: https://www.bluelight.media/Mikhail's LinkedIn: https://www.linkedin.com/in/mikhailalfon/Mikhail's X: https://twitter.com/miqkJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordansche...
249 - Brand Social Done Right with Chi Thukral23 Oct 202300:23:56
We bring Chi Thukral on the show today to talk about how brands can execute social media campaigns. Chi, works on the social media team at Hubspot and runs her own agency. In this episode we get into how she thinks about brands and trending content, memes, and brands growing on social. Check Chi's website here: https://www.itschithukral.com/Chi's LinkedIn: https://www.linkedin.com/in/chithukral/Chi's X: https://twitter.com/ChiThukralChi's Instagram: https://www.instagram.com/chithuk...
248 - How to Run Marketing Experiments With Dennis Behrman18 Oct 202300:20:03
In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments.Check One Model here: https://www.onemodel.co/Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social me...
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