EPISODE SUMMARY

There is serious money in podcasting, and you should be running your podcast like a business to capitalize on this. In this episode, I’ll give you insider tips and analysis so you can see how the big podcasts make the big bucks.

HERE'S WHAT WE'RE DIVING INTO:

00:37 We are in a 10 BILLION DOLLAR Industry

The News is in, the Podcasting industry is nearing 10 Billion in revenue. These are the latest statistics just published!

01:14 Treat YOUR Podcast like a Business

Do you manage your podcast as if it were a business? If not, you could be missing out on some considerable money. I break down why you should take your podcast more seriously.

02:22 Don't UNDERVALUE Youtube for Your Podcasts

These days, YouTube is the 2nd Most used platform for Podcasts. We talk about why you should leverage the growing trend of audiences watching their favorite podcasts.

04:02 The Sponsorship Download Threshold

How many downloads do you need to start making sponsorships? Well, I have the latest statistics right here and I don’t fully agree with them.

07:35 My Favorite Sponsorship Model

Not all sponsorships are equal. In the best sponsorship deals, all parties end up profiting. I share with you my favorite types of sponsorships that I feel are fun, engaging and lucrative.

08:25 Are Podcast Ads Dying?

People will always skip ads, I do it and I’m sure some people here do as well. We discuss what that means for Advertisements in general and how that could impact your podcast.

09:33 Engagement is the Future

Podcasts are forever evolving. Gone are the days of looking at downloads as a key metric. Engagement and watch time will be what sponsorships are looking for in the future. The question is, how do you prepare for it?

11:12 Are You Building a Community for Engagement?

Here’s the hard truth. If you’re not building an engaged community, you will struggle. We showcase some examples I’ve come across recently of strong communities and talk about what you can learn from it.

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

JOIN THE CONVERSATION:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #TheBWord and let's keep the conversation going!

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Ever feel like you’re juggling all the podcasting plates at once? In this episode, I’m pulling back the curtain and giving you the inside scoop on why having a powerhouse team is non-negotiable if you want to take your podcast to the next level.

Here’s what we’re diving into:

00:41 – You NEED a Team to Support Your Podcast

If you’re trying to do it all yourself, it’s time to rethink. I’m sharing why building a team isn’t just a luxury—it’s essential for growth.

01:13 – Our New Editing Team

Meet the latest additions to our podcast family! I’ll introduce you to the rockstars who are helping us polish each episode to perfection.

01:27 – The IMPORTANCE of Filming Your Podcast

Why should you consider getting in front of the camera? We’re talking all about the benefits of filming your podcast and how it can elevate your brand.

02:48 – Always Try to Be the First in the Space

Want to stand out? I’ll tell you why being a trailblazer in your niche can set you apart and help you dominate your podcasting space.

03:10 – You Can’t Just Use Audio to Build Your Podcast

These days, audio isn’t enough. Discover why diversifying your content is key to growing your audience and keeping them engaged.

03:51 – The Reason for Our New Partnership with Zygo Media

Big news! We’ve partnered with Zygo Media, and I’m sharing the why behind this exciting new collaboration.

05:52 – Hiring a Team That Fits Your Strategy

Not all teams are created equal. Learn how to hire a team that aligns with your vision and can execute your strategy flawlessly.

06:52 – Hiring a Team That Can Do Jobs BETTER Than You!

Here’s the truth: You shouldn’t be the best at everything. Find out why hiring people who can outshine you in specific areas is the secret sauce to scaling your podcast.

Tune in, take notes, and let’s get your podcast ready to soar with the help of a dream team! 💪

RESOURCES

• Watch the YouTube Channel: https://www.youtube.com/@JoanneBolt
• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

JOIN THE CONVERSATION: 

Who’s your next hire going to be? Jump into my DMs and tell me!

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

I want to share a little insider secret with you. If you’ve noticed a dip in your podcast downloads, I know it can feel like a real punch in the gut. Trust me, I've been there, and it's totally normal to happen during July, so don’t stress!

Here’s the thing: summertime is all about beach days, vacations, and soaking up the sun. People are lounging with a good book or spending quality time with family and friends, which means they might not be listening to podcasts as much.

This seasonal dip happens to a lot of podcasters. It’s just part of the natural ebb and flow. Instead of worrying, use this time to refresh and plan. Maybe brainstorm new content, batch record some episodes, or even take a little break yourself.

Remember, it’s not about the short-term numbers; it’s about the long-term connection you’re building with your audience. They’ll be back, earbuds in hand, ready to dive into your amazing content before you know it.

So, embrace the summer vibes, enjoy a little downtime, and know that you’re right on track.

One of the biggest surprises I've experienced this year was the gift of a mastermind.  The surprise is that I've never leaned into them (the price tags repelled me) and never felt they were worth it.

Back in January I circled around to a podcast I used to listen to, The Powerhouse Women Podcast with host Lindsey Schwartz and heard her talk about the game changing effect of a good mastermind.   So I clicked the button and registered.  

Did I have a clue what I was getting myself into?  Heck no.  Did I know in my gut I needed to be there?  You betcha.  

So why was it a meltdown?  Because my brain was so full of information, and my heart so full of joy when all was said and done that I literally melted into a puddle in my bedroom closet.  I guess when you leave an experience rung dry you have to have some release of emotion.  Too bad mine actually started in the middle of a neighborhood casino night and ended in the puddle in the closet.  But that's real life!

Tune in to hear just what all I learned about experiences, myself, and others and to hear why I was such an emotional dish rag at the end of the past two weeks.  

Haven't joined the Chic Clique Membership Yet?  Girlfriend it's TIME!  Text the word 'more' to 678-736-8055 I'll get you started.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

You may find this shocking, but I am NOT a lover of Instagram Reels.  While I'll spend hours scrolling through them...recording them is a chore.  

The good news is that you can still grow your Instagram even without the almighty reels.  Now that Insta is placing a focus again on posting content the playing field has been leveled and engagement points can be on the rise. 

Listen in and I'll share my secret weapon to turning comments into relationships on Instagram.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

We're about to hit our 100th episode (so exciting!), have over a million downloads (that's the 2 comma club friends) and it's only the beginning of year 2.  So if you've been around for a hot second, or just tuning in THANK YOU.  From the bottom of my heart.  

I laughingly call this little 'ole podcast the girlfriend's guide to business and so I wanted to peel back the curtain for ya and show you just where we're going in 2023, and how tuning in will continue to make an impact in your life and biz. 

In reality, I've narrowed down the ways your business will find massive growth and improvement to 5 major areas:

1. Branding/Marketing
2. Strategies
3. Simplified Systems and Processes
4. Lifestyle
5. Real Estate Advice

Tune in even if you think #5 doesn't apply to you.  Because here's the simple truth of the matter.  70% of all Realtors have other jobs, other careers, and are doing this as a side hustle.  So you never know when your current role will take a shift and you'll pick up and lockbox and think "Yep.  This may be for me too"

Links Mentioned in the episode:
<< Podcast Pitch 4-Day Challenge: Increase Your Sphere of Influence

Haven't joined the Chic Clique Community Yet?  What 'cha waiting for?  A personal invitation?  Well here it is!  Click HERE to join

Love hearing me in your airpods and want to get the occasional text message tip?  Text the word "Tips" to 678-736-8055

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

I picked up the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, the day it was released (quite by accident!) and was hooked immediately.  From the fantastic colors of the cover, to the easability of reading it.  Author Brittany Hodak paints such an easy to understand picture of what happens when your customers turn into lifelong advocates for your biz. 

Join our conversation to hear how Brittany breaks down having an experience that people can't help but talk about, the secret is getting people to care about you, what apathy is and why it kills your biz, and more.  

In your podcast player, please give an extra click to rate the show (or even take a minute to leave a review) — it’s very helpful!  And as Brittany says "Always Ask For What You Need!"

Want to grab a copy of her book?  Text the word "superfan" to me at 678-736-8055 and I'll send you an easy link to order it.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

The stories we tell, and how we tell them are the catalyst to creating great relationships.  Stories aren't just told around the campfire, or in your Instagram app.  They show up in marketing in the emails you send to your customers, or past clients. 

I'm a huge fan of email marketing (duh!) and I'll be the first to tell you that there are 7 cringeworthy mistakes that I see most often.  If you're making one of them, it's time to fess up!  Screen shot me this episode and tag me in YOUR Instagram story.  I'm @itsjoannebolt

In this episode I give an overview of the 7 Cringeworthy mistakes:

1. Crusty, canned subject lines
2. Text Overload
3. Not having a clue what the customer journey actually is
4. Forgetting about the human who's reading your emails
5. Not including a solid Call To Action (CTA)
6. Letting your list get dirty
7. Lack of Consistency

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Success isn’t a pipe dream or an accident, it’s an action plan. ⁣
⁣
And today I'm sharing with you the 4 daily habits you can start right away to help you get more time back in your life, take control of your mindset and business, and hit your goals faster than you thought possible.
⁣
Habits like:

1. Determining your non-negotiables and sticking to them
2. Setting your ideal schedule for when you will and won't work
3. Establishing Power Hours to work on the business without causing overwhelm and burnout
4. Keeping your eye on the prize!

You may also want to jump back to episode 85, where I walk you through 3 easy steps to avoid analysis paralysis, or episode 61 where I lay out the boundaries I've put in place that are some of my personal non-negotiables.

Better yet, click HERE and download those boundaries for yourself. 
https://www.realbosswomen.com/boundaries

And hey!  I'd better see you in Nashville at the Focus Conference 2023!  It's right around the corner!  Are you in or are you out?
https://www.realbosswomen.com/focus

DM me @itsjoannebolt and tell me which habit you're implementing TODAY!

⁣

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

I'm coming in hot today with a shortie episode on 3 easy ways to overcome perfection paralysis.  It's a syndrome that affects us ALL but the good news is there's no need to stay stuck in the loop!

Stop starting at the cursor on your screen and get into action on whatever it is that has you stuck.  From email sequences, to social media and everything in between there's really no reason to spend more than 45 minutes EVER feeling like a failure and not just doing the dang thing. 

In this episode I go over:
1.  Recognizing that Perfection Paralysis is really just procrastination at it's finest
2.  Chunking down a project into smaller bites to make it manageable
3.  Letting go of comparing yourself to your competitors.

Did you find this shortie episode helpful?  If so I'd love for you to take a few quick seconds and leave a review.  It's how the podcast goddesses recommend me to other women just like YOU and we gotta band together and help each other out.  Can I get an amen sista? 

For weekly tips I send straight to your phone, join me by texting the word "TIPS" to 678-736-8055

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

If you want the majority of your business to run by referral or sphere, then the overall customer experience had better become your number 1 priority.

Every entrepreneur thinks their experience is great.  None of us set out to do business with the intentionality of "let it suck".  The question is this:
Do you really understand how to create an experience that results in Super Fans who rave about it?

In today's episode I'm diving into the mindset behind customer experience, why it's critical and giving you some insights to consider.

Links mentioned:
Hello Leverage for Contract To Close for Realtors
Creating SuperFans by Brittany Hodak
Floor Craft Atlanta

25 Subject Lines for the post close email sequence free download:
https://www.joannebolt.com/subjectlines

Have you joined the Chic Clique Community Yet?
https://www.realbosswomen.com/chic

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

It's hard to believe it's that time of year again.  The time when we look up and realize that we've already broken our New Year's Resolutions.

And it's only January 5th!  Sheesh. 

I stopped doing resolutions years ago, and instead have turned to a time of reflections.  I reflect on what I liked that I accomplished, what I didn't like, and most importantly how I want to grow as a biz owner and as a mentor and leader.

What I like doing best is diving into the thick of things with YOU, the Real Boss Women community and keeping you motivated and moving forward.  Providing the inspiration for you to determine what holes in your biz you need to plug, and mentoring you through how to plug those holes. 

Every one of you is in a different point of your biz.  From beginner, to CEO.  In this episode I discuss the 3 best ways for you to invest in YOURSELF this year to make it the best year ever.  The year where everything shifts and changes for you.  There are multiple price points, intensity levels, and ways to get involved with our community.  Join 1, or join all 3. There's something on the menu for everyone. 

Click HERE or text the word COMMUNITY to 678-736-8055 to get more details on joining the Chic Clique Community

Click HERE or text the word Focus2023 to 678-736-8055 to get more deets on the upcoming Focus Conference in Nashville!

Connect with Real Boss Women
@realbosswomen

Follow Joanne: @itsjoannebolt

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

The countdown is on and Christmas is less than 10 shopping days away.  Still looking for something fun and fabulous to gift your favorite entrepreneur friend this holiday season?! If gift giving is your love language, you've probably had your items stocked, wrapped and ready to go since before Thanksgiving.  But I'll be honest.....I've let time slip by me and so this year I'm the girl waiting until the last minute and praying Amazon Prime can get my items to me on time!

Browse through this little guide I created of things I ordered for my entrepreneur friends and family.  There's some great ideas for everyone, in every price range. 

Visit the shownotes for clickable links to all the gifts I mentioned today.  I don't earn affiliate commissions on any them-these are literally just some of my favs that I want you to know about!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Hey there, friend! Welcome back to another episode of The B-Word! Today, we’re diving into something incredibly near and dear to my heart: finding your purpose. If you’ve been feeling stuck or unfulfilled in your career, this episode is tailor-made for you.

In this episode, we dive into the inspiring journey of Jackie, the founder of People Principles, a unique recruiting and HR firm. Jackie shares her unconventional path, starting from her college days studying human resources, to her early career in corporate recruiting, and eventually becoming an entrepreneur. She discusses the challenges and pivotal moments that led her to create and scale her own business, emphasizing the importance of focusing on core strengths and providing exceptional service to clients.

In this episode, you'll learn:

• [05:00] Identifying the Need for Strategic HR Help in Startups
• [11:00] Overcoming the Fear of Being a Recruiting Firm
• [14:00] Differentiating People Principles from Traditional Recruiting Firms
• [17:00] Key Challenges and Decisions in Scaling the Business
• [20:00] Hiring and Building the Team
• [23:00] Lessons Learned and Advice for Aspiring Entrepreneurs

Grab a latte, extra large post it notes and your favorite pen.  Today I'm sharing with you how to consistently create amazing social media content for your biz. 

It's the system and steps I take every quarter (yes! I do it every 90 days) and it has given me back the time freedom I needed to stay in my zone of genius, because the topics that used to stress me out are already laid out and ready to go.  

I'll walk you through how to:

1. Pick the right platform
2. Do your research
3. Brain Dump to remember ideas later
4. Create content categories
5. Curate brand albums with photos to use
6. Re-purpose your content into TikTok or Instagram Reels
7. Map it out using my FREE 90 Day Content Creation Planner
8. Use Canva.com to make your life easier!

Pro Tip: If you don't have the time or energy to learn Canva on your own and want my video walk throughs as I discover new and amazing ways to utilize it (seriously I'm like a kid in the candy shop when it comes to creating in Canva) then hop into my online course, which allows you to also join my private Facebook Group for lots of collaboration.   See you there!

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Starting a business can be scary both mentally, and on your wallet.  Most entrepreneurs have NO CLUE what it really costs to start up, and struggle to make and maintain a budget in the first 1-3 years.

I recommend getting a small business loan for $10,000 to give you wiggle room to experiment and not stress out, but if that gives you the hives (and that's ok!) then I'm breaking down the 7 biggest things you should spend money on.....and it comes in at right around $3,000.

Not bad my friend!
Here they are, and I'll give more in depth to them in the shownotes on the webpage so head there for more juicy goodness.

1. Forming an LLC, licensing fees and contracts
2.  Kajabi for Email and Marketing
3.  Canva for all kinds of graphic and branding fun
4.  GoDaddy for domain names
5.  Gorgeous Stock Photos and Videos-Social Square
6.  Project Management Platforms like Asana or Monday.com
7.  Must Use Technology like Tailwind

Need help using these tools?   I hear you loud and clear.  Check out the programs and offerings I've provided to make things simpler at https://www.realbosswomen.com/programs

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Masterminds, retreats, and conferences are some of my favorite things to attend.  Always be learning is a motto of mine.

This past weekend I sat in on Stacey Brown Randall's Reverse Goal Setting Retreat that she hosts for her group coaching students each year.  While I'm no novice to goal setting, there were a few gold nuggetts I took away from the weekend.

The one that's lastest the longest in my brain is what I'm sharing with you today.  The episode may be short and sweet, but the ramifications of the message are long lasting and meaningful. 

DM me on Instagram, or head to the about me page on my website at www.realbosswomen.com and let's set up a strategy call if your mind is spinning on this too!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Drip campaigns?  Not this girl!   Especially not the boring ones that marketing 'experts' wrote 10 years ago and somehow are still selling in packages today. 

Sorry Curator, FollowUpBoss, and Boomtown.  Love you much, but people just don't want canned responses that aren't written in the voice of their agent. 

Yes an email sequence is an automated response, but boy oh boy when you take time to think through yours, they create a much richer experience for your audience.

Today I'm breaking down 7 steps you should use as an outline when you create your sequences.  Don't get stuck in overwhelm land, it's much easier than you think.  I've even got some great examples you can swipe and use. 

Click Here To download 25 FREE subjects lines tailored to the Real Estate Industry or click HERE and join me in List Building For Profit.  A course I've written for ANY entrepreneur who wants to double down and increase their revenue with list building.  There's instructions on how to, tactical advice along the way, and swipe and use examples for you.  Along with a private Facebook group to collaborate with your new list building besties to validate if what you're creating will resonate with audiences.

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

It's so simple it's hard.  I'm here to help make it easier.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Meet my newest bestie, Allie Casazza.  If you haven't heard of her before now all I can say is "You're WELCOME!"

Allie Casazza is on a mission to eradicate the "hot mess mom" stereotype by empowering other women. She has built a massive audience and a multimillion-dollar online business based on her proven, family-oriented approach to minimalism. She is also the host of The Purpose Show, a chart-topping podcast, and the creator of multiple online programs and courses that garner tens of thousands of registrations each time they run.

I could have stayed on the show with Allie for hours, and the two of us align on so many levels.  You know those women in your life who just send sparkles of joy into whatever is going on?  She's that woman. 

Listen in ladies because Allie takes us through the moment in Target where her family was so financially strapped she had to choose between purchasing toothpaste or tampons, to her mindset on starting her business out of desperation.

Growing an empire with 4 babies, and how she personally struggled with the hustle mentality and what it did to her health. 

Allie's story will empower you to get up off the floor (or heck, settle in with a mug of coffee and your fuzzy slippers) and shed the pieces of your business you don't like, lean into the parts that resonate with you and grow it to places you never dreamed of. 
Now, take a moment and share this episode with your bestie.  She'll thank you for it and so will I!  Then drop into my DMs on Instagram @itsjoannebolt and tell me what advice Allie gave that made you jump up and down.  I'm excited to hear it because there are MULTIPLE parts here that I keep going back to myself!

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Recession proofing your business is a critical mindset to get into, especially when the economy is slowing down.  I've said for years that a healthy and engaged list (or you may call it a database!) is the #1 thing you can do for yourself in order to create a sustainable business.

From the time I was running sorority recruitment and teaching the members how to keep and maintain a list of potential new members to call when they had available openings, to running a $56 million dollar Real Estate Team  it all came down to our list of  past and potential clients.

Show me your list, and I'll predict your revenue potential.  It's that simple.

So simple it's hard in fact.  I'll wager that 60% or more of my listening audience has a database, and never uses it for more than an address book.  Your customer relationship management (CRM) software sits so lonely at times that it grows mold. 

Now is the time to jump back in, re-engage your list and modernize your email campaigns.  Doing so can-and will!-increase the know, like, and trust factor you have with your subscribers.

Before you jump in and hit send on that next newsletter (omg please don't send out a plain old newsletter.  That's so OLD my friends) you need to lean in and take a hard look at how to avoid the dreaded spam folder.

In today's episode, I dive into 6 of the easiest ways you can take action on RIGHT NOW to not get yourself blacklisted in email land.  This isn't an exhaustive list, but it'll get you off to the races quickly and efficiently.

1.  Delete your unsubscribers (holy cow yes I know this is scary.  The last student I told this to almost hyperventilated on me.  But I promise I don't give you any action items to do that I don't do myself!)
2.  Re-Engage subscribers who haven't opened or clicked an email from you in 6 months or more.  (ahem.  Assuming you've been sending out emails that is...)
3.  Avoid common trigger words
4.  Check your spelling and grammar for goodness sake
5.  Create more clickable emails (my favorite!)
6.  Give subscribers the easy button way out

And then join me at www.realbosswomen.com/listbuilding for an immersive online course on how to build your list bigger and bigger to create sustainability.  You get LIFETIME access to the course (including all updates!) and entrance into the Facebook group where I jump in on the regular to take a look at your work, answer questions, and crowd source with you to get your creative juices flowing.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Today's coaching call I had with 2 of my student's was one that is so juicy, I had to slice off part of it to share with you.

We were discussing a Turkey Giveaway for Thanksgiving, and how to implement this strategy in a way that would build the agent's business.

The students thought I'd share with them a great social media post idea to generate traffic.  Instead I challenged them to dive deeper into the strategy and how it fits into the overall Sales Funnel of their busines.

Sales funnel?  What in the forking shirtballs is that?  Can't we simply toss a post onto Facebook and use it as lead generation? 

It was a valid question to be asked, but the hard answer is "NO".  Not if you want to recession proof your business and build one that is sustainable.  Learning the sales funnel and how to create content to move potential clients through it is as fundamental as knowing how to write up a contract.
Only it's almost never taught.  That's why it's going to be my keynote at the annual Focus Conference next February for The Real Boss Women. 

For now though, check out this bite of information.  I promise you it's juicy....and super relevant to you too.

Links Mentioned In This Episode:
Kajabi for building landing pages and opt-ins
The Focus Conference

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Stacey Brown Randall is the award winning author of the book Generating Business Referrals without Asking, host of the podcast Roadmap To Grow Your Own Business, and group coaching expert for business owners looking to create a sustainable flow of referrals.

In This Episode
Stacey and I are diving into the 18 strategies she uses to teach how to build a referrable business.  It all starts with looking at where the gaps are, and identifying 1 of the 3 Foundational Strategies you need to start with.

Foundational Strategies
Stacey encourages all entrepreneurs to take a deep dive into their existing and potential referral sources first.  Those are the low hanging fruit and the building blocks you need to crush before moving on and layering more pieces into your strategies.  She has proven scripts for these strategies to help her clients close the deals and curate higher rates of referrals.
The 3rd foundational strategy is building a Referable Client Experience. 

Situational Strategies
Once you're cruising through the foundational strategies like a boss, Stacey teaches you to layer on Situational Strategies to enhance the overall process.  She calls this 'strategy stacking'  (a process where you focus on adding in ONE layer before the next in order to avoid overwhelm).

Next Level Strategies
The final step in your mastering the referral process is to layer on next level strategies.  These are things like referral relationship transfer (a FABULOUS technique for team owners to learn!). 

Since we're discussing referrals, I'm going to ask a favor of YOU my friend.  Will you take 2 seconds and send this podcast episode to a friend?  By referring The B-Word to others, you'll help grow my business, and I in turn can help your friends grow theirs. 
How fabulous is THAT?!! 

Links Mentioned in the Episode:
Stacey's flowchart  (download here or go to our shownotes to see it)
Real Boss Women Free 2 Minute Quiz to Assess Your Level Of Growing Your Business
2nd Annual Focus Conference in Nashville TN

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Trigger Warning! 
This episode isn't like any other I've ever done.  I'm diving in and getting very real, and very vulnerable with you.

And I'm sharing some hard truths about my journey along the way.  If you get triggered by trauma, or have children in the car this is NOT the episode to listen to!

We all have traumas in our lives.  I call them big "T" traumas and little "T" traumas.  But they are what make us who we are and shape everything about us. 

From how we react to situations, to how we deal with our colleagues and friends.  You carry your traumas with you at all times. 

For me-a big "T" trauma occurred in my late 20's, when I was abducted from my Real Estate office by a potential buyer.  It's that 1 in a million horrible thing that can happen to an agent....and it did. 

Spoiler alert.  No the abductor did not kill me.  (Seriously you'd be shocked at how many people automatically think the very worst and duh.  I'm the one telling the story so whew!  I survived!)

Today I'm opening up and sharing a portion of the story.  I'm keeping it short because most people need it in small doses.  But stick around until the end because the best truth of all is right there waiting for you to hear. 

If you know someone who needs to hear this story, please share the episode.  I'd love to meet them and have them follow along on my journey!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Can you believe it's been a year?  I remember sitting down in front of the podcast mic last year with no expectations of what I wanted out of the podcast other than a fun place to give a voice to my biz.

I never expected it to take on a life of it's own and become the main portion of my business.  But that's what it's done.  In fact the biggest suprise of my past year is that this podcast, The B-Word is the main pillar to my business!  That's part of the fun of being an entrepreneur though isn't it?  Learning and growing your biz and evolving it along the way.

Regardless of what industry you're in, I looked back over the last year and realized that the lessons I've learned are applicable to everyone.  Because really, running a podcast is a business in and of itself isn't it?  Today I'm spilling the beans on some of my biggest lessons, aha moments, and insider info you need to know if you every considered podcasting as part of your journey.

Links mentioned in this episode:
My podcast platform, Buzzsprout.  Try them out by using my link and if you end up grabbing a plan with them (and omg it's cheap.  Like $12 a month cheap) they'll send you a $20 Amazon Giftcard.  How fun is that?

The Real Boss Women Facebook Community is waiting for you!  Hop on in!

You know what would mean the world for me?  As my 1 year pod-iversary gift 🎁 I'd love for you to rate and review The B-Word so that we can reach other women just like you.  It's free to do so and oh so valuable to me!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Dive into the world of mini chat and DM marketing with digital dynamo Madi Beumee! Discover how Madi, a TikTok wiz and digital marketing maverick, turns automation into an art form. Get ready for insider tips on balancing automation with authentic connections and the future of chat marketing across platforms.

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Madi Beumee isn't your average content creator—she's a trailblazer seamlessly blending creativity with social media strategy. From her early days in tap shoes to commanding a TikTok following of over 28.5K, Madi has captivated audiences with her innovative approach to content creation.

Engage with the show!

• 
  
• Join the Podcast(Her) Network: https://www.podcasther.com/
• 
  
• 
  
• The B Word Instagram Community: https://www.instagram.com/podcast_her.inc/
• 
  
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• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/
• 
  

I came out of college with high expectations of what the working world would look like.  I'll admit it...I somewhat thought it would be all sparkly and filled with exciting work trips, amazing high heeled shoes and outfits to wear, and happy hours filled with co-workers and cosmopolitans.  Until my manager at the consulting firm sincerely got upset with me over taking a day off work to attend a funeral for someone who wasn't an immediate family member.  

I remember thinking "you've got to be kidding me here.  I have personal days off but I'm not really expected to take them?

When I did finally quit that role, I remember being on the plane back to Atlanta from Denver Colorado (where my last consultant project was based) dreaming of being my own boss.  In my head the working world was now more like Carrie's world from the original "Sex in the City" HBO series.  Days filled with a few hours of work, even better shopping sprees because the clothes didn't need to be 'corporate professional' and my shoes no longer needed to be the closed toed grandma shoes that the corporate world required at the time. 

I honestly went into Real Estate beacuse3 I had no clue what else to do, and knew that I did need to help pay the mortgage on the house that Jeff (my husband) and I had recently purchased.  So the transition into entrepreneur world wasn't a hard one for me.   I naturally have lots of drive and ambition.  

I do admit though that there were a few things I wish I had known in advance about being your own boss.  Since there's no onboarding manual for going into business for yourself, I'll let you consider this the girlfriends guide to starting a business.  The real deal of it you could say. 

In today's episode I'm giving you the 10 things no one told ME about being my own boss.  I want you to be prepared sunshine!  Tune in and then text me at 678-736-8055 with which one resonated the most with you

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

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Pivoting your career can feel like the scariest thing you can possibly do.  I think that part of that comes from our own limiting belief that our work, or our kids, or our volunteer activities define us. 

The truth is, we as women go through seasons of life as we mature and those seasons sometimes bring with them a different set of passions and interests. 

 Feeling Like A Quitter

Holiday, like many women didn't want to admit that as a Realtor she felt frazzled and like a failure as a mom.  It's hard to work in a role where you need to be showing homes on the weekend, and also at your children's sports activities at the same time.  These feelings really led to a spiral in her life because she knew she was miserable, but felt like the people around her would judge her if she quit Real Estate. 

She was more afraid of what people would think, especially her own family, than of doing what felt right in her gut.

Holiday shifted her mindset to get out of failure mentality, and into the space where she could find her zone of genius and her joy.  It's made all the difference in the world to her and her family and today she shares how she got here and what you need to do in order to take the step out of what you're not happy in and land joyfully in a place you are passionate about. 

Want to try Plexus? Order a few items, or sign up as a VIP to get the discounts! 

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

For years I had no idea what the DISC profile really meant, and how it could help me in my career.  I poo-pooed the thought that these "personality test" could nail me to a T, and be accurate.  Then one day I had a member of my team tell me I was rude and blunt. 

Let's be honest, I thought she was long-winded and a chatty Cathy.  But it did make me start to wonder if there was something to these personality tests, and if I could leverage knowing and understanding them in order to become a better (and more thoughtful!) leader to the people on my team. 

You know what?  IT DID.  It absolutely changed how I viewed them, how I walked into a room and spoke to them, and the mindset I took when having the easy, and the not-so-easy conversations they needed in order to grow in their business.  

Cynthia Matheny is a Realtor turned DISC profile teacher.  She helps people all over the country identify what their unique DISC graph is, how to understand it, and better yet....how to use it in their business to become overall better at their job. 

Are you currently leading a team, diving into a sales role, or like I was and wondering why in the forking shirtballs you sometimes just don't connect with the people you feel you should?  If you answered yes to any of those questions then this is the episode for you.

Want to take the DISC profile for free?  Head to www.realbosswomen.com/disc and I'll give it to ya!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

In the last episode of The B-Word, Episode 67, I talked about how to Plan Your Perfect Photoshoot For Your Brand.  Today I'm detailing out for you the 10 ways I purposefully repurpose the content I create, and how I use those photos for that.

Repurposing your content to get the most out of what you create is one of the most often asked question of our audience, and it's one I was on the struggle bus with myself until the last year, when I put a system in place that worked for me and my business.  The critical piece really is in determining where your original content comes from on a consistent basis, and then you can easily implement a system to carry it out into the world in various places.

We use tailwind to easily schedule out our content so that the daily calendar isn't overwhelmed, and we can batch it in less than 1 hour per episode.  Do you want that kind of freedom back in your schedule?  I know you do!  Listen in and take some good notes and then text me at 678-736-8055 and tell me which one of the 10 steps you haven't thought about before.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

While as a society we've gotten quite used to taking selfies, I find that many entrepreneurs forget the importance of updating the brand photos they use.  And one of my pet peeves is to find a brand that hasn't changed a thing on their website in years.  ESPECIALLY when that's obvious to the naked eye!

That's why in today's episode I'm diving into all things photoshoot for you.  We'll chat about mistakes I've made on some of mine, and of course I'll give you a step-by-step system to download so that you know EXACTLY what to do when planning yours.  I wish someone had given me this years ago when I did my first shoot!  It would have saved me quite some heartache and money along the way. 

Download your cheat sheet now! www.realbosswomen.com/photoshoot

Check out the Edge Agency,  my go-to for all things branding related.  The owners of Edge are session speakers at the FOCUS 2023 conference in Nashville next February so If you're ready to dive deep into your marketing and branding and want to learn from some of the best I highly recommend you join us!  Tickets are on sale now at early bird pricing, and they even have a payment plan option to make your budgeting easier.  See you there!

Want to get daily morning motivations from me delivered right to your inbox?  Then buckle up buttercup and let's be besties.  Go to www.realbosswomen.com/c-suite

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Credibility.  Being known around town as the go-to Realtor.  Being known around the country as the Realtor to send the referrals to.  It's the dream, right?

Just how do we establish that credibility?  In today's episode I'm diving into 3 ways:

1.  Testimonials 
2. Customer Experience
3. Consistency

Want to figure out who your ideal client is so that you can create a customer experience curated just for them?  Join me!  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

When I stop and consider all the various ways you can scale your business, I am constantly amazed at how many options there are.  Especially when you nail it down to one little fact of life: in order to scale, you must grow the size of your audience. 

 Today's episode features my good friend Lizzy Phillips, co-host of The Modern Real Estate Agents Podcast (which drops a new episode every Monday).  LIzzy and her husband Johnny are a husband/wife Realtor team in Flowery Branch, GA and hang their licenses with eXp Realty. 

 Lizzy and I take a candid look inside just why she and Johnny decided to start a Podcast.  She openly shares how they have a passion for helping new agents succeed and they wanted a way to grow that audience.  

 She and Johnny named their Ideal Client Avatar "Bob" and dialed into just what Bob would want.  The answer?  A mentor who was currently in production, doing exactly what they teach to do, and going through the ups and downs of the Real Estate Industry with them.  They knew that Bob would need help, guidance, and a place to ask the questions he (or she!) was afraid to ask in an office setting.  

 Now, The Phillips team has multiple agents under them, they are sucessfully also growing and mentoring a revenue share team at eXp Realty for passive income, AND they have a thriving podcast audience that often joins their Facebook community as that place to ask the questions.  I know I pop in there on the regular to offer guidance myself!

 What does this engaged and growing audience also mean?  If you guessed referrals from across the country then you guessed correctly.  In short, their podcast is doing exactly what they wanted to achieve with this strategy, and doing it very well. 

 Lizzy ends the episode with giving 7 tips on how YOU can get started with your own podcast and things to consider along the way.  

Rate, Review, & Follow on Apple Podcasts

“Holy Forking Shirtballs this was so fun to listen!” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more women — just like you —to find the clarity and connections they need to start, scale, and sustain their business.

Also, if you haven’t done so already, follow the podcast.  Follow now! 

Links Mentioned in This Episode:

• The Modern Real Estate Agents Podcast

Now for the REALLY good stuff:

Join our free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses (Growth and Scaling Level) and Empire Builders (Sustainability and expansion).

Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-968-7740

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Grab Your Bright Pink Felt Pen,  a notebook, and be ready to take notes on this episode because I GUARANTEE you're making at least ONE of these mistakes. 

I loved recording this episode so much, and hearing from Jenny Friday about the Top 10 Things she sees Realtors do WRONG on their social media.  Jenny is a former Realtor turned Social Media Marketer for Realtors.  Her role in the Real Estate Ecosystem is to help you as the agent crank out good content, that is a value to your audience vs. the same old boring BS that every agent on the planet produces.  

You have to stand out in your industry and that's what she loves helping you do.  

In case you're wondering what her top 10 mistakes are:
[2:46] #1-You're Being Too Generic
[4:19] #2-Socials Should Be About Your Audience, NOT About You
[7:18] #3-You're Following Outdated Advice
[9:49] #4-Social Media Isn't A Flyer
[11:53] #5-Stop Trying To Do It All
[13:29] #6-You Can't Hack the Algorithm
[16:05] #7-Viral For You is Amazing
[17:23] #8-Purposeful Posting Is Best
[18:41]#9-Links in Comments Aren't Clickable
[20:16] #10-You Are More Than A For Sale Sign; Let Us See Your Authentic Self!

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I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

From police officer to Realtor, Nakia Brooks has had a long and distinguished career.  As a Realtor for the past 18 years, he's personally closed over 1200 homes (700 of them being short sales which is how he ramped up his business).  In the last 7 years he hasn't sold homes himself, instead investing in coaching and mentoring agents at the brokerage he opened in North Georgia. 

In this episode, Nakia talks about being the upcoming President to NAMAR Board of Realtors, and how humbled he was to recently be awarded the Realtor of the Year award for the Georgia Association of Realtors.  He's literally 1 of 52,000 nominees and holds the honor proudly.  He shares several tips on how you as an agent should be using the board you're a member of (even if you're like me and often times forget to pay your dues!)

As a bonus to this interview, I had Nakia share his top lead generation system.  One that has worked for him for 16 years and the system that he shares with tons of agents to help them go from less than $1 in the bank, to being financially stable.

Want to be notified of episode drops we think you'll love?  Text the word "Podcast" to 678-736-8055 to be added to Joanne's Texting Community!

B-WORD FACEBOOK COMMUNITY: https://www.facebook.com/groups/rbwcommunity

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JOIN JOANNE & HER COMMUNITY OF BOSSES AT THE FOCUS CONFERENCE! https://www.realbosswomen.com/focus

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I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Let's Make It RAIN boo!

Did anyone else just mentally picture scrooge mcduck sending out money bags everywhere?  I bet I just dated myself.  

But let's be honest here.  We're not in business to NOT make money so there's no point in pretending otherwise.  I bet not one of you can argue that while you'd love to be a millionaire, you really just have a desire to make a certain level of income to create a financial cushion for your family. 

How women look at money is interesting to me.  We tend to give it away faster than our male counterparts (in terms of lowering our commissions), and since a Realtor IS commission based there's often no set 'way' of knowing if you are actually in a healthy relationship with your bank account.  

That's why I've brought in Kanani Briggs for this convo.  Because this girlfriend is a certified money mindset coach, one of the facilitators for the Chic Clique Masterminds that we host here at the Real Boss Women, AND an empowerer of women.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Ready to transform your marketing strategy? Join Joanne Bolt on this episode of "The B Word" as she chats with Tayler Cusick-Hollman, the mastermind behind Enji, TAYLRD Media and Designs, and Sourced Co. Discover why there’s no one-size-fits-all solution in marketing and learn tailored strategies to make your business shine. Embrace your uniqueness, stay flexible, and connect authentically with your audience. Tune in for actionable tips and insights that will elevate your marketing game. Plus, get an exclusive discount on Enji services just for our listeners!

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Tayler Cusick-Hollman is an entrepreneurial trailblazer who defied convention by empowering bold, imaginative entrepreneurs through her ventures Enji, TAYLRD Media and Designs, and Sourced Co.

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The B Word Show Notes: 

Mention "B-Word Podcast" to get 15% off your first 2 months with Enji, or 2.5% off an annual subscription. It's our way of saying thank you for tuning in!

Did you know that a typical Real Estate career lasts les than 3 years?  I fully believe that's because of 2 things. 

1.  Agents don't realize when they start this business that it IS in fact, a game of sales

2.  Agents don't set boundaries and burnout from the constant need to work

So let's talk about those boundaries, shall we?  I've been an agent for 20 years and during the course of those years I've set lots of boundaries myself.  Some of them I'm tempted to break often, and some of them will make you have an anxiety attack trying to imagine implementing.  But for me-they really work.  

So settle back with a good glass of Prosecco and listen in.  I bet you'll end up finding a few of them that YOU can set for yourself!

Want the boundaries list?  Text "boundaries" to 678-736-8055 OR download them here

Ready to find your besties and join the free Facebook group?   It's right here boo!

Looking to dive into your business with a small mastermind group meeting on a weekly basis?  Where you'll find accountability, a community of like minded peeps, and LOTS of foundational lessons to build a solid business?  Join the Clique, Chic! Doors close soon and you're going to have some major anxiety waiting on the next one to start  if you miss out on this one.  

If you're like me and LOOOOOOOVE to achieve and BEAT your own goals then I ask you to help a sister out.  My goal is to blow out (and by that I mean DOUBLE) the amount of downloads this podcast receives on a monthly basis.  So we're heading for 20,000 in the month of September.  That's huge!  In order to accomplish it, just like you ask your clients for a referral I'm not asking you for one.  Share this episode with a bestie who you think would appreciate it, and ask them to hit the subscribe button on the player of their choice.  

Thanks in advance sunshine! 😊

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Just like you can powerpunch your work day into the Pre-School times of 9am-2pm; this is a short and sweet episode curated especially for my stay at home mommie Realtors.  I hear you ladies....the struggle is real on learning to work from home AND create a career worth having.  You want it all and I promise you that you can have it!

The secret is boundaries and flexibility....but did I mention boundaries?!!

Raise your hand if you entered the real estate career industry because you perceived it as totally flexible, and the perfect stay at home mom career to bring in extra income for your family only to discover that it’s kind of like running a quickie mart that’s expected to stay open at all times.

Being a mom literally is the busiest job you’ll ever hold, without being paid.  So just how do you accomplish staying at home with your little ones AND create a real estate business worth having?  If you’re feeling the desire to do both then lean in and take notes on today's short and sweet episode!!

I'm getting real about what it takes AND how to not feel burnt out while doing it ladies. 


 If you want even more tips and trick from me weekly text 'TIPS' to tel:678-736-8055

And, to help other women find my content --> Please Rate, Review, & Follow on Apple Podcasts. 

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Labor Day is over…which means Fall is around the corner, and that means I’m all about the return of Starbucks pumpkin spiced lattes!!! ♨️☕

Did you just envision all that yumminess with a little dab of whipped cream too? If so, you're MY KINDA GAL and If you text me the word “pumpkin” to 678-736-8055  -- > becauuuse I am known for running little contests and chats with my texting community, there's no better time than Pumpkin Spiced Latte time to do one in honor of it's return. 

I'm drawing the names of 4 people in the first 100 who text me and sending them a Starbucks gift card!  You’ll also get ongoing fun business tips and early access to other contents and more.

It really is the little things in life but I digress…

In the show today I’m  wrapping up my  series on ‘Nailing Your Niche’ with a convo about the brilliance of Starbucks marketing,  messaging and promotions and how that applies to YOU. (Don't miss all the juicy info I shared in this series here in Ep. 56 & 57 & 58 )   

Starbucks has it allll dialed in; who their market is, when and where to launch limited products yearly, how to build excitement and loyalty and so much more.

So, listen-up Ladies → Real Estate is no different!!!

Get creative, plan ahead, create an experience for people in your niche throughout the year. 

Here’s the ‘Real Estate Latte’ recipe:

Your ICA (ideal client avatar) + Niche you serve (i.e. Divorce, First-time buyers, Luxury etc.) +
creating promotions and events around the things/topics that your niche peeps love, care about and enjoy the most.

For example, say your niche is teachers, maybe you organize a local fundraising event in May or June to collect school supplies for the next school year…just one possibility of many.

PLUS, on the topic of Lattes → I’m also sharing my personal secret sauce on today’s that helped me build a $56 million Real Estate business. It’s the 3 C’s and you’re going to have to listen to today’s episode to find out what they are, how they work and why they work to build relationships and expand your brand.

Finally, you don’t want to miss me playing a little snippet from an IG Reel I’m OBSESSED with about the arrival of Pumpkin Spice lattes by the The Holderness Family, OMG so good!

Enjoy and let me know what you think in the reviews:

~ Joanne
P.S.  Text the word "Nichequiz" to 678-968-7740. In 2 mins u'll have your niche.

Ready for more bestie goodness?  Small group Mastermind for women in the Real Estate Eco-system, Chic Cliques has opened it's doors for the Fall Session (October). I've got a seat reserved for YOU.  Head on over to check it out here

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Remember back in Episode 56 when I brought up Divorce as a niche and you thought to yourself "Nobody actually does that!"  (don't deny it...you totally did!)  Well To conclude this niche series I brought in a special Realtor friend, Liz Brown to share how she works in the Divorce Niche.

Liz is an active member in the Real Boss Women community, and loves to give back and mentor others.  She's an award-winning and top-producing real estate expert specializing in personalized, boutique service across the Triangle.  As the owner and broker in charge, her ambition is to create and cultivate relationships and partnerships with clients that stand the test of time. Whether it is your real estate needs, a restaurant recommendation, or professional advice, Liz is here to assist you as a long-term resource.

I loved it when she said one of the main things to remember is that your clients are emotionally charged, and it's a situation where you have to be the thermostat, not the thermometer.  It's up to you to set the temp of the process, and keep it nice and cool. 

Here's a sneak peak into the episode:
2:07 Meet Liz Brown

5:31 Liz shares advice on working in the Divorce Niche of Real Estate

9:19 Setting boundaries and why that's critical

11:12 Liz's checklist for listing Divorce Homes

14:04 Joanne remembers a client story concerning coming off title, but not the mortgage

16:42 How Liz ended up in this niche

18:34 Look at the lead generation aspect of the Divorce Niche, as well as other niches

28:30 Best advice Liz can Offer

Ready to take the NicheQuiz and see where you may be a fit?   Text the word "Nichequiz" to 678-968-7740 and grab your results.  Then hop into Joanne's IG DMs and tell her what you discovered!

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I'm finishing up my series on selecting a niche for your Real Estate Career, and today it's all about the lifestyle niche.  We started back in EP 55 chatting about great niches for new agents, and then moved to EP 56 that's more for the trendy, experienced agent and now I'll hop into a niche that you boojee go-getters will adore.  

I call it the lifestyle niche and define it in 2 ways:

1. The lifestyle of what's around me
2. The lifestyle of WHO do I want around me

In this episode I help you uncover the fun ways you can look at where you live and develop your niche around areas that not be available everywhere else in the country. 

And then I'll show you some examples of the totally unexpected niche a few of my students curated for themselves just based off of what they are passionate about in everyday life.

Finally I'll end the episode by handing you the blueprint of questions I always ask when considering how to move forward in a niche strategy.  This is a small but mighty packed episode and I promise you'll want to jump back to episode 55 and start the entire series over again when you finish.  You may find that you listen to it with a totally different mindset this time around!

And if you've been hiding under a rock for a few weeks and haven't taken the quiz yet to start uncovering the right niche for you then honey.  It's time.  

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If you've ever met me in person, you quickly realize that I'm not a high "I" on the DISC profile.  In fact, most of the time my high "D" enters the room well before I do.  Perhaps that's the reason I excelled in a niche that I'm not even a part of.  Happily married for almost 20 years here, but boy could my team and I work the Divorce field like true champs.  

The key to this niche is remembering that neutrality isn't just for Switzerland.  It's for agents who work with divorcing clients.  That, and maintaining a cool and level head while things get crazy and clients get a little wack-a-doodle in their thinking.  

This niche tends to lean toward the more experience agents, or like I was...the team agents.  So if you're a newer agent you may want to go back to episode 55 where I dive into the New Home Buyer and Mom Of Toddler niche. 

If you want a shortcut to your niche then these are the next steps:

1-TEXT the word 'NicheQuiz' to 678-968-7740. 

2-RIGHT NOW - hit the subscribe button on your podcast player so that when next week's episode drops you’ll have it loaded up and ready to go.  On Tuesday I’m diving into a few other niches I love in Real Estate and think you will too.

 

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“Holy Forking Shirtballs this was so fun to listen!” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more women — just like you —to find the clarity and connections they need to start, scale, and sustain their business.

It's Real Life | Real  Fun | Real Business! All you need to do is Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode by taking a screen shot and taggingon Instagram @RealBossWomen.  There's a super big chance you will see an Amazon gift card appear with your name on it through Oct. 1st 2022. ;) 

Also, if you haven’t done so already, follow the podcast.  Follow now! 

Now for the REALLY good stuff:

Join our Free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses (Growth and Scaling Level) and Empire Builders (Sustainability and expansion). 

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It's time to Niche, B**ch!  (Noooow say that in a Brittney Spears voice and laugh out loud with me)

All joking aside, this week I'm kicking off a 6-part series on all things Real Estate Niches: What are they are, how to choose yours, what to do with them once you do and much more.  Today is Part1 focusing on first time homebuyers and mom's of toddlers niches.

If I'm being totes honest, this series is going to be super fun for me, even more than the referral series I just wrapped up in July (if you haven't already check those episodes out here)

Why? Well, one of my favorite things to do in business is to really solidify a brand so that when I market and work with it, I’m the expert (YOU will be the expert after this series).  If you’re a Realtor I can guarantee you’re asking yourself right now “why would I niche?  I want to work with ALL buyers and sellers!” Am I right? 

So grab a glass of prosecco 🍾 with me and let’s dive into a series I’ve created just for you and it’s all about niches.  Today’s episode in particular I’m getting candid on 2 of the best ones for new agents and high “I” on the DISC profile = those First Time Homebuyers, and moms of young toddlers

And, TRUST me please; by niching down in Real Estate you become less of a Jacqueline of all trades, master of none, but instead, you'll make yourself a true SME (subject matter expert) in your chosen niche. PLUS, the more you work in a niche the better you become at honing all the various aspects of your business that you’ll need.  Your knowledge gets better, your social media becomes targeted, your referral systems are refined, and heck even your contract to close process becomes buttoned up. 

If I'm speaking your language BUT you're still not sure what niche would best fit YOUR personality type as a Realtor -- well you're in luck. I created a niche type quiz specifically for Real Estate agents (aka YOU). It will discover your type, give recommendations  on  who to work with, AND it curates a list of podcast episodes you need to dive into to get in the right mindset to go forth and make your niche happen with ease and efficiency.

So, if you want a shortcut to your niche then these are the next steps:

1-TEXT the word 'NicheQuiz' to 678-968-7740. 

2-RIGHT NOW - hit the subscribe button on your podcast player so that when Thursday’s episode drops you’ll have it loaded up and ready to go.  On Thursday I’m diving into a few other niches I love in Real Estate and think you will too. 

3-Please consider leaving a review to help other women find my content here. If you tag me on IG @realbosswomen with a screenshot of your review  then you'll be entered into a monthly contest for a $25 Amazon gift card. 

Until part 2 of the series, cheers for now,

~Joanne

P.S. If you want to dive deeper than just niches, TEXT "realbosswomen" to 687-968-7740

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Welcome to The B Word, the podcast for women in real estate and women entrepreneurs  with families who want to unlock the clarity needed to put your big girl panties on and rock your career like the true boss you are.

 Today we continue talking about building empires as women with a family and #allthethings we as women juggle daily. That is why I'm thrilled to be talking to a super special guest Amy Gregory. Amy is a fellow badass powerhouse real estate agent, she started in Real Estate when she was pregnant and went on to dominate both motherhood AND Real Estate. Now, she focuses on helping other women in Real Estate with kids, husbands, carpools to have it ALL without compromising.  She is the founder of Rise With Any Gregory and she will be hosting  the "Rise Retreat" in September where women build big in Real Estate. So cool - check it out here!

This is another candid gals conversation in the Empire Building series about what it REALLY (like REALLY) takes to make it in 'this' business. But, more importantly, Amy is just brilliant on BOTH what is takes to make it in this business while ALSO 'making it' in the game of motherhood and being a thriving, successful, healthy, sassy and savvy business women. 

She also dives into some hand-on tactical predictions and tips for the current market and how to continue to succeed regardless of the ebbs and flows that always come in Real Estate. 

We talk referrals too of course - life blood for Realtors and I dove deep into it on: Episode 49
check that one out -- it will revolutionize the way you approach referrals and your database, but I digress.

Well, I will let the episode speak for itself. I hope you enjoy it, and if you do - to help even more  women find The B-Word please leave a review. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”  Plus, I'd love to see you screen shot it and tag me on Instagram @realbosswomen.  There's a super big chance I'll respond and that an Amazon gift card thanks will follow! ;)

Cheers,

~Joanne

P.S. Join My Facebook Community the REALLY good stuff: https://www.facebook.com/groups/rbwcommunity

P.P.S. Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-968-7740

EPISODE LINKS:
Amy Gregory: https://www.risewithamygregory.com/
Rise Retreat: https://www.risewithamygregory.com/Riseretreat

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Welcome to August on The B-Word!! I'm starting this month off with a bang bringing in two of my new besties to talk about "building an empire in high heels"...meaning how you really can have it all; family, career, business success and FUN while you're doing it!

These are two powerhouse Real Boss Women; Linzee Ciprani with Ciprani Consulting & Amanda Churchwell from Hello Leverage. We dive into the highs, lows & most of all the 'how's' of starting & scaling a business without compromising any parts of yourself or other areas of your life that women need to be fulfilled  & thriving.

This episode was actually inspired by Episode 42 of the B-Word  in June 2022 "Beach Hair Don't Care!"  Check it out as well. This highly engaging and candidly honest conversation about how they built their empires, the struggles they faced and the successes they saw is eye-opening for women CEOs.

I hope you enjoy it, and if you do - to help even more  women find The B-Word please leave a review. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”  Plus, I'd love to see you screen shot it and tag me on Instagram @realbosswomen.  There's a super big chance I'll respond and that an Amazon gift card thanks will follow! ;)
 
Cheers,
~Joanne

Meet Amanda & Linzee:
Amanda Churchwell founded Hello Leverage, formerly The Churchwell Group, in 2012 to assist Realtors with transaction coordination; adding a listing coordination division in 2014 and marketing services in 2017.  With many years of experience as a Realtor herself, she knows the intricate details involved in a Real Estate transaction. Her extensive background in customer service and sales drive her passion for connecting with other professionals and building a strong rapport quickly. Her experience includes not only selling real estate, but also broker compliance, training new agents and assisting with brokerage office management.

Amanda created the company out of the desire to work from home to improve the quality of life for her family, and she quickly realized that she could share this same opportunity with other talented professionals – and this is what gets her up every day!   This drive is what earned her company the Entreleadership Momentum Award from Ramsey Solutions in 2019.

Linzee Ciprani , Founder & CEO of Ciprani Consulting

Linzee has been in the real estate world since 2010. Her career path has taken her from an admin role for one of the country's top agents to leading her own $40M real estate team, and most recently merging her team with the Matt Fetick Team to create the #1 team in their area with both sides & volume. More importantly, Linzee is the Founder & CEO of Ciprani Consulting, the country's top real estate recruiting and training company. She and her husband Steve have hired and trained more real estate professionals than anyone else in the industry. Linzee is the systems guru, co-host of The Leader Equation podcast, a fierce business woman and a devoted wife and mother to two beautiful girls named Emerson and Alexis.

LINK TO TOPICS/PEOPLE MENTIONED:

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Today we’re going to talk about the myth of the overnight success and debunk it big time.  I know you’ve been as guilty as me at looking at someone else and seeing what you believe are their overnight results.  

Social media really makes this easy to do because you stumble upon someone doing what you're doing, or in the industry you’re in and suddenly you’re inundated with their current picture.  And let’s be honest here-most of the people you’re watching aren’t ones you have immediate access to where you can pour a nice glass of wine, curl up on the couch and start gabbing to pick their brain.  

 What happens next? Likely you tend to believe in that you’re not as good as they are because your journey isn’t taking off as quickly as it 'should' be.  You may even think you’ll never get to where they are because of perceived abilities, skill sets, or environments.(you all know what I mean here).

BUT, that's why I wanted to do a show on this topic - because I don't want you to let mindset get you - based on myths. I want to encourage you to not let yourself go down that path, but instead to pick yourself up and remember that everyone starts somewhere.

The myth that it happens overnight is truly that: a myth, and as one of my friends recently reminded me: Comparison is the thief of joy.  When you spend too much time and energy comparing yourself to someone else, you’ll never enjoy where you are in YOUR journey.  

 I’ll give you practical advice based on my own personal struggles - on how to overcome this myth-mindset trap...listen to the full episode where I will walk you through how you can move past this mindset trap.

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Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!  I'd love to see you screen shot it and tag me on Instagram @itsjoannebolt and through September we are giving gift cards to all our loyal listeners who drop a review too. 

Also, if you haven’t done so already, follow the podcast.  Follow now!

Links Mentioned in This Episode:

• Join Me @ Work, Play, Slay in Nashville LIVE & 7 other special guests!
• Join the Real Boss Women Facebook Community

Now for the REALLY good stuff:
Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-736-8055

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

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Ever wondered how to balance motherhood with entrepreneurial ambitions?Scottie Durrett, a certified Health and Life Coach, dives into the transformative journey from personal breakdowns to breakthroughs. Scottie shares her pivotal "laundry basket breakdown" experience and the empowering insights on self-care, listening to your body's cues, and fostering effective family communication. This episode is a must-listen for anyone looking to harmonize personal well-being with professional success. Join us for a deep dive into managing life's plot twists while maintaining your entrepreneurial spirit.

*********************************************************************************

Scottie Durrett is a certified Health and Life Coach who specializes in empowering mothers. Through her personal experiences and professional expertise, Scottie guides moms on their journeys towards greater well-being and fulfillment. She focuses on helping them navigate the unique challenges of motherhood by emphasizing self-care, effective communication, and personal growth. Scottie's approach is tailored to assist moms in redefining their roles and achieving a harmonious balance between their personal aspirations and family life.

Engage with the show!

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As we conclude our series on A Modern Approach To Working By Referrals, I knew I had to bring in a ringer for you to connect with.  After all, my philosophy at the Real Boss Women is Real Life.  Real Fun.  Real Business and one of the things I value the most is connection over competition. 

So of course, I had to grab a quick conversation with Stacey Brown Randall.  Stacey is the referral ninja, known for her podcast Roadmap To Grow Your Business, and the author of "Generating Business Referrals Without Asking"  

Stacey is a keynote speaker at our upcoming Work, Play, Slay event in Nashville this September and if you're craving hearing her in a setting where you can raise your hand and ask questions.  This is it folks. 

I loved this conversation with Stacey because we align so much in our thinking on how to handle referrals, and that what you've always been taught probably isn't what is going to work now.  And I won't lie-her philosophies are going to really leave you shaking your head and rethinking your entire database.

So if you're ready to start your database, or fine tune yours to perfection and need a little kick in the pants to do so, here's a little glimpse into the episode:

• [4:33] Stacey's Keynote is all about referral strategies
• [5:04]  Stacey brings the truth on why the way we work our database is wrong
• [8:19] Being commission base brings the anxiety
• [9:50] There are 2 things you need to be able to know from your database
• [14:10] The gold star layer
• [19:16] Stacey's strategy is based on science
• [22:20] The reality of closing a cold lead vs. a warm referral
• [26:38] Why People ACTUALLY refer
• [29:16] The hardest thing to wrap your mind around                  

Rate, Review, & Follow on Apple Podcasts

“Holy Forking Shirtballs this was so fun to listen to!” <– If that sounds like you, please consider rating and reviewing my show!  Then be sure to let me know what you loved most about the episode!  I'd love to see you screen shot it and tag me on Instagram @itsjoannebolt.  There's a super big chance I'll respond!

Also, if you haven’t done so already, follow the podcast.  Follow now!

 Links Mentioned in This Episode:

• Work, Play, Slay in Nashville LIVE with Joanne & 8 other special guests!
• Stacey Brown Randall
• Roadmap To Grow Your Business
• Generating Business Referrals Without Asking

Now for the REALLY good stuff:

Join our free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses, and Empire Builders

Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 67

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I can't WAIT to welcome YOU inside the Podcast(H)er Network!...

Remind me not to pop the cork on a bottle of champagne 🍾 the next time I create a series I'm so excited about.  I find myself looking around for someone to share it with and then remember that you're not sitting here with me.  You're in your own office, working steadily toward that amazing and updated referral approach we've been discussing since Episode 49.  

Referrals are simply the piece of my business that make me want to laugh out loud with giddiness, bust out an old cheer from my cheerleading days, and make sure that everyone-and that includes you-has the ability to create them too. If for no other reason than this: you want a business that is sustainable through any market condition (and yes that included COVID-19 Lockdowns!), any change in technology, and that you can scale.  That's when you really turn the dial on working smarter and not harder my friend. 

So if you're sitting on the edge of your chair waiting for me to give you the next piece of my secret sauce, tune in. Oh-and make sure you grab the freebie I'm including.  The Top 5 Tags For Your Referral Database.  I can promise that some of them you've never considered using and that you'll want to know what they are. 

The cliff notes of this episode are: 

• [1:04] Why I updated my referral approach
• [1:54] The simplest way to modernize is to live stream on social media
• [2:44] Why live streams are essential to your approach
• [3:38] What should you talk or show when you go live?
• [4:15] A few good industry examples
• [7:40] How long should your stream be?
• [10:31] What are the best days to go live?
• [11:30] How do you know who to create live streams with?
• [12:57] Managing Your Database Is Essential

  Grab the freebie before it's too late!

Want to join me in Nashville this September and open up that database so that I can help you tag things correctly?  I know you do boo!  So grab a ticket NOW and make sure we have a spot reserved for you!

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“I can't believe I didn't know this before” <– If that sounds like you,

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I can't...

 
This series by far has been one of my favorite to produce, because working by referrals is LITERALLY how I built my million dollar real estate business.  And back when I worked for Sigma Kappa, it's also how I taught each sorority chapter to fill their membership levels.  So when I think on it-referrals methods and thinking like a referral machine can be the true foundation of any business, any where.  You name the industry, and I'll tell you how to create that plan and make it work. 

 That's the problem though isn't it?  Many of you have relied on someone else helping you create your system.  And to be honest, most of those people are old, outdated in their thought processes, and only looking at what worked for them.  Not what the current state of the industry looks like and craves.  😲

 The big question I know you're asking yourself is this: "Does modernizing my referral approach mean I have to scrap everything I've known and done and start over?"

 Good news pumpkin!  It does NOT. 🎆🎆🎆 It does mean you need to take what you've been doing and tweak it though.  

 If the thought of tweaking your mindset and system to get modern on referrals brings you the same joy and giddy feeling it does me, then tune in to hear:

• [2:37] What the Forking Shirtballs IS a referral exactly?
• [3:37] I'll use my Avatar "Betty" To Give You An Example Of How A Referral Really Works
• [5:10] You need to understand what your job actually is in the referral process
• [7:29] Modern Technique #1: It's all about THEM and how to revamp your thought process
• [12:23] Pro-Tip: You need to say Thank You via a quick video and the script I use for mine
• [14:07] Technique #2: Create a Real Relationship so people get to know you on a personal level
• [15:32] I give an example of how a big corporation moved from a cheesy tag line to a relationship based model

Rate, Review, & Follow on Apple Podcasts

“I love Joanne and The B-Word.” <– If that sounds like you, please consider rating and reviewing my show!

Links Mentioned in This Episode:

• Work, Play, Slay in Nashville LIVE with Joanne & 7 other special guests!
• Join the Real Boss Women Facebook Community
• Pine and Pigment

Now for the REALLY good stuff:

If you want to move your license to a brokerage where  passive income is a real th

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network!...