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Episode Summary: Learn how to use AI as your strategic assistant to break down goals into actionable steps with clear timelines. Meredith's Husband shares a free prompt template that helps you decide what to do, what not to do, and when to stop—turning AI from a productivity tool into a planning partner that helps you follow through on what matters.
Timestamps: [0:00] Introduction [0:27] Why order matters in achieving goals [0:57] AI as strategic assistant vs task automation [2:09] Breaking down goals into momentum-building steps [2:35] Learning what not to do [3:17] Making AI your strategic partner [4:18] Strategy session prompt walkthrough [5:42] How to get better results from AI planning [7:42] Honest input creates useful output
Listeners ask about image galleries and SEO, spammy URLs, linking strategies, Google verification videos, moving cities, and image alt text. We cover when to change URLs (almost never), how page traffic matters more than authority for internal links, and why your address needs to be identical everywhere online.
Timestamps
[0:00] Introduction [0:47] Do image galleries at the top of pages hurt SEO? [3:47] Why you should (almost) never change your URLs [7:18] Should you link from popular blog posts to other pages? [8:08] What's the deal with Google's new video verification? [9:35] First steps after moving your business to a new city [12:29] Should you include your business name in image alt text?
This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs.
Timestamps
[0:00] Introduction [0:24] The rise of social media and attention as currency [1:33] Spending 110% of our attention [2:28] ADHD-like overwhelm in modern life [3:27] Phones and constant content access [4:27] AI’s coming explosion in content creation [4:51] Oversaturation and the end of the attention economy [5:11] The trust recession [6:07] Trust as the new currency [6:54] How to create content AI cannot replicate
SEO for Creative Business Owners Episode 80: SEO Myths & Errors You Can Ignore
Highlights from this episode... [0:31] 5 SEO Errors You Can IGNORE [1:39] Low Text-HTML Ratio [2:58] Long Title Tags [4:22] Meta Description Tags [5:37] Issues with Javascript and CSS Files [6:56] Any Semrush NOTICES
Get your Blog Unstuck - Part 5: Ideas for New Blogs
11 Sep 2023
00:12:15
SEO for Creative Business Owners Episode 79: Get your Blog Unstuck - Part 5: Ideas for New Blogs
Highlights from this episode... [1:35] Getting your Blog Unstuck [2:27] What we talked about so far... [3:42] A Story about Blog Hubs [5:00] Recurring Annual Blogs [6:13] Review Past Blogs for New Ideas [7:27] Use what Works [8:23] Create Spokes for your Hubs [9:05] Be Careful [10:22] How Blogs Help SEO
How to Get your Blog Unstuck - Part 4: Improving Old Blogs
05 Sep 2023
00:10:04
SEO for Creative Business Owners Episode 78: Get your Blog Unstuck - Part 4: Improving Old Blogs
Highlights from this episode... [1:12] Building Business Through a Single Blog [2:30] Metrics to Measure Blog Sucess [3:30] How to Begin Blog Improvement [4:50] Getting Ideas from Competitors [6:05] Replacing Blog Images [7:18] Update the Publish Date
SEO for Creative Business Owners Episode 77: Get your Blog Unstuck - Part 3: Identify Priority Blogs
Highlights from this episode... [0:24] Three Goals of Blogging [1:58] This Always Surprises Me... [2:57] How to use Google Search Console [4:12] Going with the Google Flow [5:10] Change the Date [6:18] Find These Two Things! [7:10] Next week... How to Improve Blogs [8:11] How to Remove Competing Blogs
SEO for Creative Business Owners Episode 76: Get your Blog Unstuck - Part 2: Process
Highlights from this episode... [0:41] The Definition of Pain [1:31] This is how you should NOT blog [4:00] This is my SEO Fantasy [5:00] Find YOUR Process [6:38] Why Consistency Matters [7:46] The Importance of Process
SEO for Creative Business Owners Episode 75: How to Get your Blog Unstuck - Part 1
Highlights from this episode... [0:24] How is your blog coming? [1:20] How to get your blog UNSTUCK [2:11] The Problem with Hiring Cheap Bloggers [3:03] The Blogging PROCESS [4:03] My Blogging Epiphany [5:46] Success Bloggers Do This... [6:36] Identify Old Blogs to Improve [8:23] How to Improve Old Blogs [9:11] Finding Ideas for New Blogs
SEO for Creative Business Owners Episode 74: Google Business Profile Suspensions
Highlights from this episode... [1:01] New Policies from Google Business Profiles [2:17] Increased Suspensions for Google Business Profiles [5:53] Physical Addresses vs. Service Areas [6:58] US Post Office Boxes [8:01] Coworking Spaces [8:54] Private Mailbox Rentals [10:04] Using your Home Address [10:48] If your Account is Suspended... [12:20] Do Not Freak Out!
Resources mentioned in this episode... Fix Suspended Google Profiles https://support.google.com/business/answer/4569145?hl=en&ref_topic=11497816&sjid=17117497885318196714-NA
SEO for Creative Business Owners Episode 73: The Secret About SEO Secrets
Highlights from this episode... [1:20] What Happens When SEO Secrets Work [2:31] Why SEO Shortcuts are Fun [3:47] When SEO Shortcuts Actually Work [4:52] SEO Growth is Not Viral [6:10] The Tortoise and the Hare [8:07] Remember THIS About SEO Secrets
SEO for Creative Business Owners Episode 72: Alternative Keyword Research Tools
Highlights from this episode... [0:27] Keyword Research Tools [2:09] How Keyword Research is Like Aiming at a Target [3:15] The Google Keyword Planner [6:15] Semrush, Moz, and ahrefs [7:28] Keyword Tool: Answer the Public [8:32] Keyword Tool: Ubersuggest [9:27] Keyword Tool: Soovle [11:17] Keyword Tool: KeywordTool.io [11:38] Keyword Tool: SERP Stat [12:10] Keyword Tool: Google Search Console
SEO for Creative Business Owners Episode 71: Reducing Anxiety to Get More Leads
Highlights from this episode... [4:19] Reducing Anxiety [5:26] The Jam Sale [7:02] Fewer Options (usually) Means More Sales [8:32] Landing pages and the Cereal Isle [10:15] The Fine Line of your Website and SEO [11:18] Reducing Anxiety and STILL Providing Options [12:18] Calls To Action [13:43] Social Media Links [14:34] The Camera Bag Story
In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.
Timestamps
[0:00] Introduction [0:24] “Welcome to Smartless” (not really) [0:37] Why there was no episode last week [1:23] Recording close to release because AI changes fast [2:03] COVID boredom → early screen-share SEO videos [2:14] “Document, don’t create” and starting a new blog [3:21] The blog grows to 4,000+ monthly visitors with zero marketing [4:26] Using the SEMrush free trial + blog to reach an A score [5:06] Running the live one-week SEMrush Challenge [7:10] Giving away the “secret sauce” shifted Meredith's husband's career [7:16] “Don’t be afraid to blog — it might make you happier”
SEO for Creative Business Owners Episode 70: AI for SEO: How to Use AI to Create Helpful Content
Highlights from this episode... [0:24] AI for SEO [3:02] A Story About Scraping Content [7:11] Article Spinners for SEO [11:38] How to Use AI to Create Helpful Content [12:45] Meredith Has NOT Used ChatGPT
SEO for Creative Business Owners Episode 69: Track Your Leads with Google Analytics 4
Highlights from this episode... [0:41] Google Universal Analytics is Gone! [3:23] The ONE Reason to Have a Website [6:10] Use a Confirmation Page with Your Contact Form [7:47] Create an EVENT in Google Analytics [8:28] Comment if You Want to See a Video Tutorial [9:00] Create a CONVERSION in Google Analytics
Do you want to see a Video Demo of this process? Let me know with the link below.
Building Healthy SEO Habits - Part 7: Avoiding SEOverwhelm
26 Jun 2023
00:11:57
SEO for Creative Business Owners Episode 68: Healthy SEO Habits - How to Avoid SEOverwhelm This is the FINAL part of a series that will break down the process of building simple yet effective SEO habits.
Highlights from this episode... [0:24] Avoiding SEOverwhelm [1:05] Measurement & Actionable Insights [2:11] AVERAGE Keyword Rankings and TRENDS [3:12] Maintaining Website Health [3:45] Improving Website Quality [5:40] Don Not Make a BIG DEAL of Blogging [7:36] How to Include Link-building in Your Workflow [9:09] Making People Look Good or Make Their Lives Easier [10:02] Recap the Recap
Building Healthy SEO Habits - Part 6: Developing Links
19 Jun 2023
00:17:35
SEO for Creative Business Owners Episode 67: Healthy SEO Habits - Developing Links This is the SIXTH part of a series that will break down the process of building simple yet effective SEO habits.
Highlights from this episode... [0:40] Link Building [1:30] Building Links on an Ongoing Basis [2:28] Link-Building Success Rate [3:25] The Mistake Most People Make When Building Links [4:15] Give Before You Get [5:18] Don't Send Emails Like This [5:58] Send Emails Like This Instead [10:09] My Group SEO Coaching [11:47] Why Google Crushed Other Search Engines [14:48] The 2 Rules of Asking for Links
Building Healthy SEO Habits - Part 5: Create a Painless Blogging Process
12 Jun 2023
00:13:16
SEO for Creative Business Owners Episode 66: Healthy SEO Habits - Create a Blogging Process This is the FIFTH part of a series that will break down the process of building simple yet effective SEO habits.
Episode Highlights ... [1:01] Content is Tricky [1:32] What Most of Us Do... [2:08] David Bowie's Creative Process [4:57] The Problem with Notes [7:36] Why Do We Need Content for SEO? [8:51] Develope a Painless Blogging Process [11:18] Don't approach blogging like a BIG TODO
Building Healthy SEO Habits - Part 4: Improving Website Quality
05 Jun 2023
00:13:30
SEO for Creative Business Owners Episode 65: Healthy SEO Habits - Improving Website Quality This is the fourth part of a series that will break down the process of building simple yet effective SEO habits.
Highlights ... [0:26] Improving Quality - What Does it Mean? [2:09] Where to START Improving Website Quality [3:16] What is Website ENGAGEMENT? [4:24] You can Improve Quality by REMOVING Content! [5:59] Finding LOW-HANGING KEYWORDS [6:11] AB Split Testing [7:17] Alternatives to AB Split Testing [9:02] Improving Your Titles [11:21] How I Quickly Evaluate Websites
Building Healthy SEO Habits - Part 3: Keeping your Site Healthy
29 May 2023
00:06:55
SEO for Creative Business Owners Episode 64: Healthy SEO Habits - Keeping your Site Healthy This is the third part of a series that will break down the process of building simple yet effective SEO habits.
In this episode ... [1:08] What’s a healthy website? [1:26] Why is this a healthy habit. [2:47] Trying to trick Google over the years. [4:03] How to do a website audit in semrush. [5:31] What to do if your score drops below 90.
Building Healthy SEO Habits - Part 2: Finding Actionable Insights
22 May 2023
00:18:58
SEO for Creative Business Owners Episode 63: Healthy SEO Habits - Finding Actionable Insights This is the second part of a series that will break down the process of building simple yet effective SEO habits.
In this episode ... [1:10] Good Information Leads to Good Desicions [1:47] The Goal of Measurement - Actionable Insights [3:31] Where to Find Actionable SEO Insights in Google Analytics [6:30] How to Evaluate Your Landing Pages [7:29] What to do with your Most Popular Blog Posts [9:31] Compare & Improve Blog Page Performance [10:41] Traffic Sources - Another Actional Insight [12:47] Finding Low-Hanging Keywords [15:44] What to do with your WINNERS [16:37] Why to Link Your Popular Blog Pages to Your Non-blog Pages
Building Healthy SEO Habits - Part 1: Introduction
15 May 2023
00:16:24
SEO for Creative Business Owners Episode 62 - Healthy SEO Habits This is the first part of a series that will break down the process of building simple yet effective SEO habits.
In this episode... [1:25] The 5 Categories of SEO Habits [2:09] 1: Website Health [3:14] 2: Measurement [4:33] 3: Quality [5:23] 4: Linking [6:25] 5: Content [7:48] Details on the 5 Types of SEO Habits [11:09] Improving Blog Rankings
SEO for Photographers - Episode 61 The Biggest and Most Common SEO Mistake One of the most common (and most harmful) mistakes I see is website owners changing URLs. Today we discuss why this can be bad for SEO and what to do instead.
In this episode... [0:47] Changing URLs [1:14] How/why this happens [2:04] Why you should listen to this [2:42] What to do with your old blogs [3:52] Why deleting blogs can harm SEO [5:05] What happens when links are lost? [5:59] If you NEED to delete a blog, do this first [10:43] How to improve SEO after removing a blog post
In this episode, Meredith and her husband break down a misconception in SEO — that you need to be a technical genius to succeed. Meredith’s Husband explains why most modern website platforms already handle the “tech stuff” and why Google actually rewards usability and trust over perfection. You’ll also hear how the new SEMrush Challenge helps you reach “good enough SEO” — an A-level site score that’s more than enough to win.
Timestamps
[0:00] Introduction [0:24] SEO isn’t as technical as people think [0:34] How the SEO industry promotes complexity [1:39] “Part of the problem since 2002” [2:03] What “Good Enough SEO” means [2:22] Why Google doesn’t care about technical perfection [3:00] How modern platforms (Squarespace, Wix, WordPress) handle technical SEO [4:12] Thinking like Google: What does Google really want? [5:45] What “good enough” looks like (A-grade site, not 100%) [7:21] Introduction to the SEMrush Challenge
Improving Local Rankings with Manual (free) Citations
01 May 2023
00:23:29
SEO for Photographers - Episode 60 Creating Local Citations - the Free Method Today we talk about how you can build local citations manually - if you don't want to pay a service (like Whitespark) to do it for you.
This process does take some effort, but these tips will help save time and prioritize the steps for you.
In this episode... [1:21] The Manual (free) Method to Build Local Citations [1:44] Why are Citations important? (they help your local rankings!) [5:45] The High School Analogy [11:21] THE STEPS [11:26] Gather information In One Place [12:59] Check for Existing Citations [13:37] The Master List of Citations [14:07] This is Really Important ... [15:09] THE DATA AGGREGATORS [15:39] Data-Axle.com [16:00] NeustarLocaleze.biz [16:50] Foursquare.com [17:41] The 2nd Tier of Directories [19:07] The 3rd Tier of Directories [19:39] Local and Industry Directories [21:31] Subscribe for New Tool Alerts
SEO for Photographers - Episode 59 How to Take Advantage of a Semrush Trial Today... how to set up and use the 1-week Semrush trial (it's free!) in order to get the most value possible.
In this episode... [1:22] The Benefits of Semrush as an SEO Tool [1:42] How to Use the Semrush Trial [2:35] Step 1: Setting up Semrush Free Trial [4:07] Four Features to Use During a Semrush Trial [6:34] Using the Keyword Magic Tool [7:38] Tracking Your Keywords with Semrush [9:27] Watch Ranking Trends Instead of Individual Keywords [10:11] How I Started My Own Free Trial
SEO for Photographers - Episode 58 How to Get Higher Local Rankings (part 2) We talk about the most important steps you can take to improve your website rankings in Google's local search results. (ie. the websites that appear at the top of Google - next to the map!)
In this episode... [0:54] Two Types of Links for Local Business SEO [3:41] The Important Element for Local Links [4:48] The Goal When Building Local Links [5:13] How to Send LOCAL SIGNALS to Google [5:35] Types of Link to Acquire [7:35] The 2nd Type of Link [8:50] Are Local Links Worth Buying? [9:54] Community Engagement for SEO [10:19] Example: Posting Internships [12:08] Charities and Volunteering for SEO [12:38] Tip: Get Agreements Before Donating Services [13:18] Example: Get Links From Other Local Businesses
SEO for Photographers - Episode 57 How to Get Higher Local Rankings We talk about the most important steps you can take to improve your website rankings in Google's local search results. (ie. the websites that appear at the top of Google - next to the map!)
In this episode... [0:38] What Does It Mean to Be a Local Business [1:14] Steps to Take for Higher Local Rankings [2:28] Step 1: Choose the Right Business Category [3:43] Step 2: Include a Physical Address [4:16] Step 3: Make your Profile as Complete as Possible [4:59] Step 3(B): Include "Photography" in your Business Name [5:44] Step 4: Get (Good) Reviews! [6:25] Step 5: Choosing a Business Address [7:21] Step 5(B):The Coworking Option [8:57] Step 5(C): Mailbox Options [10:30] The BEST ADDRESS for Higher Local Rankings [10:52] Preference for Local Addresses over Service Areas [12:09] TIP: Get a [LOCAL] Phone Number [13:06] Where to Put Your Address on Your Website [14:49] DO NOT List a Bunch of Neighborhoods in your Website Footer [16:37] Two More Options (Blogs and Testimonials)
Meredith's husband says ... "More is not better. Better is better."
SEO for Photographers - Episode 56 How to Create Filenames for Long-term SEO Success Today we talk about filenames and SEO and how you can create filenames in a way that's good for both the short AND long term.
In this episode... [2:27] Did you know that Google has a blog? [3:20] Why are people talking about filenames? [5:18] Does adding keywords to filenames help SEO? [6:57] This is what will happen next [9:48] Why people say SEO is Dead [10:41] So how SHOULD you name your files? [11:35] Always Use Hyphens! [12:45] NEVER name your files like this... [14:45] If you already stuffed your filenames [17:02] This is how I name Merediths Files
Meredith's husband says ... "People often tell me that SEO is Dead. I say SEO will be dead when people stop using Google."
SEO for Photographers - Episode 55 How to Use the new Pic-Time Blogging Features for Better SEO We expand our guidance this week on the new Pic-Time blogging feature in relation to SEO and specifically how to approach and what to expect from this tool.
In this episode... [0:50] A Warning about the Pic-Time SEO Blogging Features [3:41] The Pic-Time Tool CAN Help you Do Better SEO but ... [4:28] Even the Best SEO Tool Will NOT DO SEO FOR YOU [5:10] This is How a Hammer Works [6:54] How People Often Use SEO Tools [8:42] What to do RIGHT NOW with the Pic-Time Blogging Features
Meredith's husband says ... " Tools cannot do your SEO for you, but you can't do SEO without tools."
SEO for Photographers - Episode 54 Why & How to Optimize Your Website Contact Page Optimizing your contact page can have an immediate impact on the number of leads you get through your site. In today's episode, we talk about why and how to do it!
In this episode... [1:04] What Does it Mean to Optimize Your Contact Page [2:02] Why Do You Want to Optimize Your Contact Page [3:20] Tip #1: The Title Tag of your Contact Page [3:54] Tip #2: How to Link to your Contact Page [4:43] Tip #3: The First Question on your Contact Page [6:28] Tip #4: How Many Questions to Include on your Contact Page [7:38] Tip #5: Why to Make the Phone Number Optional on your Contact Page [8:14] Tip #6: What Else to Include on your Contact Page [10:01] Tip #7: Rename the SUBMIT button to SEND [10:29] Tip #8: Why to Respond to Inquiries Quickly [14:32] Tip #9: Why You Need to Test your Contact Form [15:02] Tip #10: Make Sure Your Contact Page Looks Good on MOBILE [15:46] BONUS TIP: Use a THANK YOU Page after your Contact Page
SEO for Photographers - Episode 53 The New PicTime SEO Features for Blogging We talk about the new blogging features from Pic-Time and how to use them (and NOT use them) for better SEO.
In this episode... [3:24] The New PicTime SEO Blogging Feature [3:55] My Concern About Automatic SEO Tools [5:30] The Important (and potentially problematic) Part [7:02] To Rank a Page in Google, Do This! [8:21] How Important are Filenames for SEO? [16:23] Don't Do This and Think It's Good for SEO
Meredith's husband said... "Like tools in a toolbox, even the best SEO tools don't do the work for you. You still need to learn how to use them."
In this episode... [1:13] What you should and should NOT do with AI [6:00] Using AI is Like Having a Superpower [8:14] Merediths Husband Is Not as Smart as He Thinks [10:05] What MIGHT Happen next with AI [11:10] How you should NOT use AI for SEO [12:43] How you SHOULD use AI for SEO (and everything else) [17:46] How to get better results from AI [19:44] What to DO and NOT do with AI
Meredith's husband said... "Learning to talk with AI is like having a superpower - at least in the short term."
SEO for Photographers - Episode 51 Migrating to Google's G4 Analytics
In this episode... [1:37] What is Google Analytics [3:07] Why we HATE the G4 Analytics [7:05] Another Reason We Need Analytics [8:38] Google Data Studio for G4 Analytics [9:45] I Created My Own Analytics Dashboard [10:58] How to Move to G4 Analytics [14:47] What I Recommended You Do Now
Meredith's husband said... "Without analytics, you're just shooting in the dark."
Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility.
Timestamps
[0:00] Introduction [0:24] Why revisit Google Business Profile now [2:05] Branded searches and conversion reality [3:32] How GBP impacts local “near me” rankings [5:01] Step 1 — Business name consistency [6:00] Step 2 — Cover photo that actually crops well [7:25] Step 3 — Service area vs. address (use a real address) [10:15] Step 4 — Logo upload and preview [11:10] Step 5 — Local phone number importance [12:20] Step 6–7 — Products, prices, and categories [15:05] Step 8 — “From the business” as a testimonial [16:20] Step 9 — Monthly updates (why it helps) [18:02] Step 10 — Reviews cadence and request method [20:05] Step 11 — Attach social profiles (they’re back) [21:30] Step 12 — Photos are the attention magnet [23:15] Optional steps teaser + vote link
SEO for Photographers - Episode 50 Using Whitespark to Improve Local Rankings How do you get your local business listed in Google local results? Today we focus on one of the major factors that helps get websites into the Google Local Pack.
In this Episode... [0:23] The LOCAL PACK and 3 Methods to Help You Get There [1:00] Reason #1: On-Site SEO [1:24] Reason #2: Google Business Profile [3:26] Reason #3: Local Citations (with Whitespark) [4:41] How Does Whitespark Help Local SEO [13:04] How to use the Whitspark Local Listing Service
Meredith's husband said... "You either need to spend time or money on SEO."
Listen to the December 19 episode for help with your Google Business Profile.
SEO for Photographers - Episode 49 - Should you use AI tools for blogging?
We discuss two topics today... First, how to respond to those random emails from SEO companies claiming your website is full of "critical errors."
And second... artificial intelligence. The advantages & disadvantages of using AI tools for blogging.
IN THIS EPISODE... [1:44] Do you Get Random Emails from SEO Firms? [10:45] Artificial Intelligence and SEO [11:25] Is ChapGPT the Google Killer? [12:15] CODE RED at Google [14:45] Creating Blogs with AI [16:20] The Problem with AI Content [18:38] We will All Need AI assistants
SEO for Photographers - Episode 48 - The SEO Roadmap is Here
IN THIS EPISODE... [1:24] Entire SEO process [3:56] Major topics of SEO [5:26] Like a roadmap [6:56] Overview roadmap. [7:29] Meredith got me back on track [8:06] Let's wait and see if anybody likes the road Meredith's husband said… "Go check it out. I hope you love it!"
SEO for Photographers - Episode 47 - The SEO Process - What are the steps in the SEO process? - Is it important to do things in order? - What should I do first?
These are the questions we answer today.
IN THIS EPISODE... [0:24] The SEO Process [1:34] Why Order Matters for SEO [3:44] The 5 Phases of SEO [4:08] SEO Phase 1: Setup [7:23] SEO Phase 2: Website Optimization [9:21] SEO Phase 3: Building Links [10:06] SEO Phase 4: Blogging [11:25] SEO Phase 5: Maintain and Grow
People often ask me, "What's the One Thing I should do for SEO?"
This episode is my answer.
IN THIS EPISODE... [0:23] The Top 250 Business Marketing Podcasts [1:32] The Question People Always Ask... [3:11] The ONE THING to do for SEO [4:19] Why THIS is the ONE THING [5:10] SEO Advice that will Help Everything Else [8:10] My Best Piece of SEO Advice [12:14] When and Why I Reject Clients Meredith's husband said… "It's a process."
If I were starting my SEO from scratch, this is (roughly) how I would plan the rest of this year.
IN THIS EPISODE... [0:23] New Year Resolutions? [2:05] What I did instead [3:54] Starting SEO from Scratch [4:47] One-year SEO Plan [5:40] 12wk SEO Coaching [6:09] Winter SEO Plan [7:39] Find your Competitors [8:47] How to Improve your BUTTONS [13:15] Spring SEO Plan [14:02] Summer SEO Plan [15:08] Fall SEO Plan Meredith's husband said… "SEO does take time. Have a little patience."
IN THIS EPISODE... [0:23] Last Week: Why SEO Sucks [0:54] 6 Reasons Why SEO is Awesome! [1:17] Where Meredith Gets Clients [2:24] Reason 1: SEO Can Build a Business [3:38] Reason 2: Unlimited Traffic [4:21] Reason 3: Perfect Timing [6:30] Reason 4: Content for Social Media [10:33] Reason 5: You OWN It! [12:53] Reason 6: SEO LASTS!!!
Meredith's husband said… "What comes fast goes fast."
Today we talk about the things about SEO that we all hate. From the scammers and tech jargon to the amount of time it takes, and also the profound wisdom of Paula Abdul. These are the reasons why SEO sucks...
IN THIS EPISODE... [0:24] Top 5 Reasons SEO Sucks [1:38] SEO Scammers [3:15] How to Avoid SEO Scammers [4:55] The Overlap between SEO and Common Sense [6:12] How to Respond to SEO Jargon [6:43] Like Good Fruit, SEO Advice Goes Bad [7:40] How to Avoid Bad SEO Advice [8:42] SEO Lacks Direct Cause and Effect [9:38] How to Get Around [10:12] The Time Required [11:15] All Worthwhile Things Take Effort! [12:08] Advice from Paula Abdul [12:48] How to Approach the Time Factor
Paula Abdul Says… "After the extra mile, there's no traffic."
How to link between individual blog pages for better SEO.
IN THIS EPISODE... [0:34] Improving rankings with your own blog [1:15} What does it mean to "link" [2:45] The SEO goals for linking [4:10] How to create links in your blog [4:50] 1. Include at least one link in each blog [5:00} 2. Link to each page only once [5:24] 3. Create links to *appropriate* pages [6:08] 4. Link to informational pages [8:05] 5. Link to related blog posts [9:37] 6. Place links near the top of blog pages [10.39] 7. How to link "keywords" ib your blog [11:27] Summary topics: blogging for seo, blog links
12 steps you can take to make the most of your Google Business Profile and begin educating your clients before they even reach your website.
IN THIS EPISODE... [1:34] What makes a "good client"? [3:34] How Google can help educate clients [4:15] What is the Google Business Profile [4:59] The Knowledge Panel [7:15] 12 Steps to a Better Business Profile [8:50] #1 Business Name [10:20] #2 Cover Photo [11:02] #3 Service Area [12:14] #4 Logo [12:48] #5 Business Info [13:44] #6 Products & prices [15:15] #7 Product categories & product naming [16:34] #8 "From the business" [17:36] #9 Updates [20:37] #10 Reviews [21:22] #11 Social media profiles [23:04] #12 Photos, photos, photos topics: google my business, google business profiles, knowledge panel,
MEREDITH'S HUSBAND SAYS… " Photos, photos, PHOTOS. People love photos."
Many photographers lose inquiries after sending pricing. In this episode, Meredith and her husband discuss how to filter out unqualified leads before they contact you — without sounding rude. They share practical SEO and website strategies like using autoresponders, pricing placement, and smart contact-form questions to attract clients who value your work (and your time).
⏱️ Timestamps
[0:00] Introduction [0:24] The listener’s question: filtering out low-budget inquiries [1:00] SEO isn’t just rankings — it’s attracting the right clients [2:30] Reframing “bad” leads as a timing issue [3:00] The importance of fast (but friendly) responses [4:00] How to write a personable autoresponder [6:00] Why humor and warmth make you memorable [7:00] Where to mention pricing without sounding rude [8:45] Using dropdowns and checkboxes in your contact form [10:00] Alternatives to listing price ranges [11:15] Keeping unqualified leads for future offers [13:00] Why “starting at” pricing works best [14:10] Managing expectations and emotional buying behavior
Today we answer the question of "How often should I blog for SEO?" and also... HOW you can approach creating your blog.
IN THIS EPISODE... [0:53] The question you should be asking [1:55] How & what to blog about [2:15] Not all blogs to be paragraph text [6:03] Blog content should feed social media [7:00] How often should you blog for Google? topics: blogging for seo, how often - frequency, how and what to blog about
MEREDITH'S HUSBAND SAYS… "If your blog is garbage, it doesn't matter how often you do it. A lot of garbage is still garbage."
Have you ever tried to do some SEO and then looked to see if your site appears on page one of Google? Today we talk about why that's NOT what you should do - and what you SHOULD do instead!
IN THIS EPISODE... [0:45] What is SEO success? [3:45] Two hypothetical options [4:43] Sucessful SEO campaigns look like this... [6:51] The metric you should use to measure success [7:51] The 2 ways to improve conversion [8:45] Doubling your conversions [10:44] Other metrics to monitor [13:15] Google Dark Mode topics: seo metrics, conversions, seo success
MEREDITH'S HUSBAND SAYS… "Having a keyword on page one is like having a vanity license plate." "The number of organic conversions is the Holy Grail of metrics." "Doubling your organic conversions is a good first goal for SEO."
Keyword Research 3: How to Optimize Individual Web Pages
14 Nov 2022
00:12:50
We talk about where to place keywords on the individual pages of your website - effectively "optimizing" pages for specific keywords to avoid your website pages competing AGAINST each other in Google.
IN THIS EPISODE... [1:00] Our goal: Avoid competing with yourself [1:35] Title tags [3:03] Meta description tags [4:41] H1 tags (the "headings") [5:45] Image alt tags [7:34] Paragraph text [8:52] Navigation & blog text [11:10] Recap Topics: keywords, page optimization
MEREDITH'S HUSBAND SAYS… "Don't blanket your website with keywords - this will hurt your SEO." "Don't stuff keywords into your image tags - unless they describe the image." "Keywords do NOT need to go in your meta description tags."