Explorez tous les épisodes du podcast Meme Team: Marketing, Culture, Narrative
| Titre | Date | Durée | |
|---|---|---|---|
| Slate’s Truck Launch, Bot Farms, and Brands in Disguise | 01 May 2025 | 00:41:55 | |
Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives. Follow us: Meme Team Podcast (official website) | |||
| Protein Marketing, Katy Perry in Space, and Cultural WTFs | 30 Apr 2025 | 00:25:47 | |
Sonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki. Follow us: Meme Team Podcast (official website) @soniabaschez on LinkedIn and Twitter/X @amandanat on LinkedIn and Twitter/X | |||
| Luxury Brand Myths, Rory McIlroy’s Halo Effect, and Ryan Coogler’s Quiet Influence | 30 Apr 2025 | 00:22:20 | |
First episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership. The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing. Takeaways:
Sound Bites: “People love an underdog.” “Learn from the universal truths.” “Show up in the way that you are.” Follow us: Meme Team Podcast (official website) | |||
| Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots | 08 May 2025 | 00:43:55 | |
The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:
Preorder Christina Garnett's new book: Transforming Customer–Brand Relationships Follow all of us: Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X | |||
| What Duolingo Got Wrong — and What Tom Cruise Gets Right | 22 May 2025 | 00:24:48 | |
Bonus episode! You're welcome, teamsters.
Follow us: Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X Amanda Natividad (@amandanat): LinkedIn and Twitter/X Sonia's consulting firm: bendgrowth.co Amanda and her newsletter: amandanat.com Meme Team: memeteampodcast.com | |||
| Netflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much. | 21 May 2025 | 00:34:27 | |
On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.
Follow us: Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X Amanda Natividad (@amandanat): LinkedIn and Twitter/X More about Sonia's consulting firm: https://www.bendgrowth.co/ More about Amanda and her newsletter: https://amandanat.com/ | |||
| Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment | 15 May 2025 | 00:31:09 | |
Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!
Follow us: Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X Amanda Natividad (@amandanat): LinkedIn and Twitter/X More about Sonia's consulting firm: https://www.bendgrowth.co/ More about Amanda and her newsletter: https://amandanat.com/ | |||
| Amazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011 | 18 Jun 2025 | 00:55:24 | |
In this episode of the Meme Team Podcast, Amanda and Sonia discuss: - the evolving landscape of TV advertising - the recent class action lawsuit against Alo Yoga for misleading influencer promotions - the strategic shifts in Apple's marketing approach, particularly in film - insights from Sprout Social's annual report on social media trends Chapters 00:00 Introduction and Podcast Overview 01:21 Deloitte's Unique Employee Benefits 05:55 Taylor Swift's Community Engagement 06:03 Amazon and Roku's CTV Partnership 18:08 The Future of Targeted Advertising 19:55 The Quest for the Perfect Romper 23:05 The Power of AI in Fashion Discovery 24:47 The Evolution of TV Advertising 25:46 Alo Yoga's Legal Troubles 29:50 The FTC and Influencer Marketing 36:14 The Ethics of Influencer Advertising 40:36 Influencer Marketing and Consumer Perception 43:06 Apple's Marketing Strategy in Film 57:08 Insights from Sprout Social's Annual Report Follow us on LinkedIn, Twitter/X, and Instagram: Sonia Baschez - @soniabaschez Amanda Natividad - @amandanat More about Sonia's consulting firm: bendgrowth.co More about Amanda and her newsletter: amandanat.com More about Meme Team: memeteampodcast.com | |||
| Coco Gauff wins, Uber Eats creates their own TikTok, and Wedding Content Creators | Meme Team 010 | 10 Jun 2025 | 00:35:48 | |
On Meme Team, we talk about how to own your own story, narrative, and platform. This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - Athlete - brand relationships have changed and we're here for it - Uber Eats is competing to own all the verticals so they can compete with Waymo. - Deloitte wants you to know how hard their people work, but at least it's FOR you. - What are wedding content creators?? Follow us: Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X Amanda Natividad (@amandanat): LinkedIn, Twitter/X, and Instagram Sonia's consulting firm: bendgrowth.co Amanda and her newsletter: amandanat.com Meme Team: memeteampodcast.com Our sponsor: Sequel.io | |||
| From Taylor Swift to Hailey Bieber: When to Own vs. Sell Your Brand | 04 Jun 2025 | 00:43:53 | |
We talk about when to own vs. sell your brand. This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership. - Hailey Bieber sells Rhode for $1B — but don’t call it a brand-building masterclass. It’s a story about product-market fit, aesthetic timing, and great hiring. - Instagram’s 3:4 update isn’t just a layout change — it’s a signal. We talk platform-native content and what marketers should be testing now. - Thoughts on Oura’s “Give Us the Finger” campaign. We discuss the clarity, the targeting, and the wink to their next growth segment. Follow us: Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X Amanda Natividad (@amandanat): LinkedIn, Twitter/X, and Instagram Sonia's consulting firm: bendgrowth.co Amanda and her newsletter: amandanat.com Meme Team: memeteampodcast.com Our sponsor: Sequel.io | |||
| Google Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNC | 29 May 2025 | 00:45:12 | |
Did you know the American Music Awards were this week? We don't think anybody did.
Follow us: Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X Amanda Natividad (@amandanat): LinkedIn, Twitter/X, and Instagram Sonia's consulting firm: bendgrowth.co Amanda and her newsletter: amandanat.com Meme Team: memeteampodcast.com | |||
| Controversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012 | 26 Jun 2025 | 00:47:22 | |
In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships. Chapters 00:20 Tom Cruise Promotes the F1 Movie 02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons 14:03 Meta & The Rise of Zero-Click Content 22:36 Influencer Marketing in Sports 25:25 Empowering Creators: Ownership in Marketing 27:35 Building Buzz: The Art of Speculation 28:02 Canva's Innovative Out-of-Home Advertising 36:17 Creativity in Campaigns 39:15 Key Takeaways: Lessons from Marketing Campaigns 47:19 Fun Update! Follow us on LinkedIn, Twitter/X, and Instagram: Sonia Baschez - @soniabaschez Amanda Natividad - @amandanat More about Sonia's consulting firm: bendgrowth.co More about Amanda and her newsletter: amandanat.com More about Meme Team: memeteampodcast.com | |||
| Kiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo Updates | 23 Jul 2025 | 01:03:16 | |
Description: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintaining brand legacy while embracing change.Key Topics:
Chapters:00:00 Introduction 02:01 The Astronomer Scandal15:31 The Late Show Cancellation30:01 Delta's AI Pricing Strategies45:01 Rebranding Efforts from Goodreads and Range Rover58:01 Key Takeaways01:05:01 Closing RemarksFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com | |||
| Attention does NOT equal influence... even if it made you click | 18 Jul 2025 | 01:12:25 | |
In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports consumption, particularly how technology and social media have changed the way fans engage with sports. They explore Apple's strategic moves in sports broadcasting, including their investments in MLS and F1, and how these decisions reflect broader marketing strategies. The discussion also touches on the changing landscape of celebrity promotion and the importance of authenticity in media. Ultimately, they highlight the distinction between attention and influence in modern media, emphasizing the need for brands to navigate this complex landscape effectively. Chapters 00:00 Introduction to the Meme Team Podcast 01:02 Banter of the Week: Andrew Cuomo's Casting Call 05:24 AI Slop: YouTube's New Monetization Policies 11:23 The Rise of AI Influencers 18:47 The Future of Digital Identity and AI in Marketing 20:36 AI as a Tool for Marketers 23:41 The Evolution of Formula 1 35:41 Apple's Strategic Moves in Sports Broadcasting 43:53 Building for Culture Over Numbers 45:59 Apple's Strategic Growth in Sports Media 47:35 Liberty Media's Marketing Success 48:34 The Evolution of Movie Promotional Content 54:06 The Role of Influencers in Modern Media 01:00:57 Attention vs. Influence in Marketing 01:06:27 Authenticity in Celebrity Marketing 01:12:22 New Chapter Follow us on LinkedIn, Twitter/X, and Instagram: Sonia Baschez - @soniabaschez Amanda Natividad - @amandanat More about Sonia's consulting firm: bendgrowth.co More about Amanda and her newsletter: amandanat.com More about Meme Team: memeteampodcast.com Vincenzo Landino - @vincenzolandino More about Vincenzo and his newsletter: bizofspeed.com | |||
| Why Being Real Wins: Mamdani, Oasis & Penguin Books | 15 Jul 2025 | 00:38:07 | |
From political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including: • How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdown Plus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and how brands are finding success by taking creative risks in 2025. Chapters 00:00 Introduction to the Meme Team Podcast 01:11 Exploring Viral Marketing Stories 02:32 Authenticity in Political Campaigns 06:54 Engaging Younger Audiences with Content 09:28 Oasis Tour and Hometown Marketing 13:32 McDonald's Creative Campaigns 20:05 Nike's Move to Substack 20:12 Nike's New Publication on Substack 25:46 The Power of Viral Marketing and Memes 31:41 Engaging with Humor: The Buffalo Wild Wings Example 38:04 New Chapter Follow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com | |||
| When Brands Listen to Fans: F1, Superman & Star Wars | 10 Jul 2025 | 00:56:20 | |
From F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as they analyze the wins (and fails) in fan engagement across sports and entertainment.Key topics:• How F1 is revolutionizing female fan engagement• Superman's masterclass in social media marketing• Star Wars: when fan service goes right (and wrong)• The power of authentic fan collaborationChapters00:00 Introduction to Virality and Brand Partnerships01:40 Expanding to New Audiences in F113:31 Superman Marketing Strategies and Fan Engagement18:44 Meme Culture in Movie Marketing21:48 Dystopian Reflections and Cultural Relevance23:20 The Impact of Internet Culture on Film Marketing25:53 Innovative Strategies in Movie Promotion27:55 Fan Culture and Casting Decisions31:19 Navigating Fan Expectations and Criticism in Star Wars37:57 The Importance of Storytelling in Media43:36 Direct-to-Fan Culture and Brand Engagement56:17 Christina's New BookFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.comChristina Garnett - @thatchristinagPre-order Christina's book: amazon.com/dp/1398621323 | |||
| Zohran Mamdani’s Social Genius, Apple’s F1 Fail, Forensic Fandom, and the Doormat That Drove $500K | 02 Jul 2025 | 00:55:28 | |
In this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films, and the rise of forensic fandom in audience engagement. They explore how brands can creatively connect with their audiences through unique outreach methods, emphasizing the importance of community engagement and cultural authenticity in marketing efforts.Chapters:00:00 Introduction to Meme Team00:29 Lego Collaborations: X-Files and F101:15 Innovations in Agriculture: Dyson’s Strawberry Production02:12 Zoran Mamdani’s Campaign Strategy12:48 Apple’s F1 Movie Promotion and Product Placement21:01 Digital Marketing Innovations23:42 The Rise of Forensic Fandom37:02 Delve's Doormat drove $500K in Pipeline44:13: Key Takeaways... Starting with Mamdani's Political Marketing50:24 IP and Fandom: Engaging Hardcore Fans52:09 Creative Marketing: Fun and Whimsy in B2B54:07 Amplifying Marketing Efforts: Taking Initiative Follow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com | |||
| Over-Hype, Under-Deliver: Lessons from ChatGPT, Cluely, and More | Meme Team Ep. 020 | 14 Aug 2025 | 01:02:27 | |
Taylor Swift Easter eggs, the GPT-5 backlash, and why your website traffic is tanking — we’re breaking it all down. In this episode, Amanda Natividad and Sonia Baschez unpack how over-hyping products can backfire, why even the biggest sites are losing Google traffic, the surprising comeback of DVDs and VHS, and what Instagram’s newest features mean for creators.Topics covered:Swifties crack the code on Travis Kelce’s New Heights guestGPT-5’s big launch (and bigger disappointment)The decline of organic search and rise of “experiences”Nostalgia marketing and the return of physical mediaInstagram’s new repost, maps, and friends features🎧 Subscribe for more takes at the intersection of marketing, culture, and the internet. Follow Us: Sonia: @SoniaBaschez | bendgrowth.co/yaas Amanda: @AmandaNat | amandanat.com Podcast Socials: YouTube: @MemeTeamPod Spotify: @MemeTeamPodcast Don't forget to leave a review and subscribe for more insights into the world of marketing and virality! | |||
| Marketing in a World of Bots, Burnout, and Brand Missteps | Meme Team #019 | 07 Aug 2025 | 01:09:36 | |
Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven internet traffic, and the nuances of selling exclusivity in today's market.Key Topics:Introduction and Guest Introduction - Start to 5:00K-pop Demon Hunters and Cultural Impact - 5:01 to 20:00Bot-Driven Internet Traffic - 20:01 to 40:00Selling Exclusivity and Brand Allure - 40:01 to 55:00Takeaways and Closing Remarks - 55:01 to EndGuest: Chi Thukral - Social Media StrategistFollow Us:Chi: @ChiThukralSonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to Action: Don't forget to leave a review and subscribe for more insights into the world of marketing and virality! | |||
| Sydney Sweeney's Jeans or Genes? + Get Cited in AI Tools | 31 Jul 2025 | 01:06:11 | |
In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI. Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the recent split of Warner Brothers and Discovery. Chapters: 00:00 Intro + Astronomer's Temporary Spokesperson 05:05 Controversy in Advertising: Sydney Sweeney and American Eagle 15:00 Navigating Cultural Sensitivity in Marketing 23:00 The Impact of AI on Media and Marketing Strategies 31:31 Tracking Success in PR and Marketing 39:35 AI Skills and the Changing Landscape of Marketing Roles 46:02 Nostalgia Marketing: Reviving the Past for Modern Audiences 52:19 The Future of Movie Marketing and Re-Releases 01:00:21 Key Takeaways and Final Thoughts Follow us on LinkedIn, Twitter/X, and Instagram: Sonia Baschez - @soniabaschez Amanda Natividad - @amandanat More about Sonia's consulting firm: bendgrowth.co More about Amanda and her newsletter: amandanat.com More about Meme Team: memeteampodcast.com | |||
| Bonus: Dropping Her Album on a Podcast Was Genius | 15 Aug 2025 | 00:19:51 | |
In this bonus episode, Amanda and Sonia discuss Taylor Swift's recent appearance on the New Heights podcast, highlighting her marketing genius, personal insights, and the impact of her presence on the podcast landscape. They explore how Swift's approach to announcing new music and engaging with fans sets a new standard for artists, emphasizing the importance of authenticity and connection in the digital age. Chapters 00:00 Taylor Swift's Impact on New Heights Podcast 02:09 The Power of Podcasting for Artists 04:49 Taylor Swift's Personal Insights and Fan Engagement 06:35 The Business of Music and Artist Ownership 09:02 Easter Eggs and Fan Relationships 09:45 Navigating Fame and Personal Life 12:21 The Art of Marketing and Album Rollout 16:30 Takeaways 🎧 Subscribe for more takes at the intersection of marketing, culture, and the internet. Follow Us: Sonia: @SoniaBaschez | bendgrowth.co/yaas Amanda: @AmandaNat | amandanat.com Podcast Socials: YouTube: @MemeTeamPod Spotify: @MemeTeamPodcast Don't forget to leave a review and subscribe for more insights into the world of marketing and virality! | |||
| Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022 | 28 Aug 2025 | 01:03:02 | |
Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film Weapons. We also quickly cover Zohran Mamdani's #zcavenger hunt, the viral success of Netflix's K-pop Demon Hunters, Sydney Sweeney's latest controversies, and the failed Cracker Barrel rebrand. 00:00 Introduction to the Meme Team Podcast 01:07 Zohran Mamdani's Innovative Politic Campaign 03:39 K-Pop and Theatrical Releases 07:14 The Resurgence of Movie Theaters 13:43 Cracker Barrel's Rebranding Controversy 17:33 The Impact of Branding Changes 20:50 Gen Z Trends and Cultural Shifts 32:15 The Role of GLP-1 Drugs in Weight Management 37:22 Authenticity in Celebrity Endorsements 40:11 The Contradiction of Perfection vs. Imperfection 44:00 The Impact of GLP-1 Drugs on Food and Fitness 45:41 Marketing Strategies in Film: The Case of 'Weapons' 01:02:59 Takeaways Guest: Martin O'Leary - Irish tech marketer who accidentally ended up in fintech in DubaiFollow Us:Martin: @MartinolearySonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to Action: Don't forget to leave a review and subscribe for more insights into the world of marketing and virality! | |||
| Trendjacking Taylor, Tariffs & Coach Bags, and Creating Timeless Brands | 21 Aug 2025 | 00:55:02 | |
In this episode of the Meme Team Podcast, hosts Amanda and Sonia explore the intersection of marketing, culture, and branding. They discuss the recent rebranding of MSNBC, the legacy of Duolingo's social media strategy, and the backlash against AI personalities. The conversation also touches on creative marketing campaigns, the cultural impact of Taylor Swift, and the importance of authenticity in brand engagement. Additionally, they delve into the evolution of Coach, the impact of tariffs on fashion brands, and the role of CEOs as storytellers. The episode concludes with key takeaways that highlight the significance of understanding consumer insights and the balance between data and creativity in marketing.Chapters00:00 Updates: MSNBC and Duolingo05:40 The Backlash Against GPT-5 and AI Personalities11:12 Taylor Swift's Cultural Impact and Monoculture Marketing16:38 The Role of Brands in Participating in Pop Culture22:08 Tariffs and Their Impact on Coach Handbags29:10 The Timeless Appeal of Coach Handbags36:49 Sustainability and the Launch of CoachTopia47:12 The CEO as Chief Storyteller56:15 Key Takeaways and Insights🎧 Subscribe for more takes at the intersection of marketing, culture, and the internet.Follow Us:Sonia: @SoniaBaschez | bendgrowth.co/yaasAmanda: @AmandaNat | amandanat.comPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastDon't forget to leave a review and subscribe for more insights into the world of marketing and virality! | |||
| The Pitt’s Tuxedo Scrubs, Nike’s New Motto, Lessons from the NBA Spurs | 18 Sep 2025 | 00:51:19 | |
This episode explores how major institutions are adapting their content strategies for new audiences. We start with Robert Redford's passing, discussing how his work with Sundance created a blueprint for using cultural capital to build new communities. This ties into modern marketing innovations like "The Long Walk's" treadmill screenings—where the medium literally becomes the message. Our guest Caitlin Rease (San Antonio Spurs' content creator) breaks down how sports teams are evolving their content game. She shares insights on their viral food art schedule release and the challenges of real-time social content creation—where you've got minutes, sometimes seconds, to capture and share moments. We dig into how traditionally male-dominated spaces like the NBA are finding creative ways to engage female audiences (partially inspired by the Taylor Swift effect in the NFL). Nike's shift from "Just Do It" to "Why Do It?" shows how even iconic brands are rethinking their approach for Gen Z's more purpose-driven mindset. The key theme throughout: Successful modern marketing requires both speed and cultural awareness—whether you're running social for the Spurs or rebranding Nike's 37-year-old slogan. It's about finding authentic ways to connect with new audiences while keeping your core base engaged. Segments: 0:00-4:30: Sundance and Streaming: Redford's legacy meets modern movie marketing 4:30-7:00: Hot girl walks and treadmill screenings: Gen Z fitness trends 7:00-13:30: Emmys recap: timer drama & award show evolution 13:30-22:06: Scrubs to tuxedos: Figs' Emmy night innovation with Noah Wyle 22:06-30:00: Nike's gen z pivot: from 'just do it' to 'why do it?' 30:00-55:16: Behind the viral food art: Spurs' schedule release innovation 55:16: Takeaways Guest: Caitlin Rease, Content Creator for the San Antonio Spurs Key Insights:
Marketing Takeaways:
| |||
| Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App | 10 Sep 2025 | 00:58:06 | |
Comms pro Cristin Culver joins Meme Team to dissect Austin, TX's universally-dragged logo rollout, Reese Witherspoon’s shallow AI talking points (and how to master the PR art of bridging), and the Builder.ai collapse (aka why your ship-to-yap ratio matters). We also hit Instagram’s long-awaited iPad app, Threads’ watermarking, HBO’s latest rename spree, and Apple’s just-announced iPhone Air — with a through-line on hype vs. product and why social media is now entertainment first. Chapters: 00:00: The new logo for Austin, TX; OpenAI's hiring platform; HBO 09:30: Reese Witherspoon's missed opportunity to discuss the future of AI and filmmaking 18:03: No seriously, THIS is why women should be using AI... 23:50: What went wrong at Builder.ai 35:30: Humane's outcome 38:39: Apple Vision Pro (and their content misses) 41:35: Instagram finally gets its own iPad app and here are the specs. 45:11: You can pin your own comments on your IG posts! 46:42: Threads' clever logo watermark on iPhone app screenshots 47:54: Apple's new iPhone Air announcement just dropped. Follow Cristin Culver: https://x.com/CristinCulver Follow Sonia: https://x.com/SoniaBaschez Follow Amanda: https://x.com/amandanat Learn more at memeteampodcast.com. | |||
| Sabrina shuns Tommy, YouTube Hypes Creators, & Horror's Killer Marketing | 04 Sep 2025 | 00:36:55 | |
In this episode of Meme Team, we break down three major marketing moments: Sabrina Carpenter's masterclass in brand authenticity after her album cover controversy, YouTube's game-changing new "Hype" feature for small creators, and Lionsgate's wild treadmill theater experience for "The Long Walk." From handling haters to innovative marketing stunts, we explore how brands and creators are pushing boundaries in 2025. Key moments: 00:00 Intro 00:10 Lego's Tom Holland campaign 04:20 Sabrina Carpenter vs Tommy from Arkansas 17:52 YouTube's new Hype feature 28:29 The Long Walk's treadmill theater experience | |||
| Bonus: Cadillac's American F1 Dream Team | 02 Sep 2025 | 00:15:47 | |
Join Sonia Baschez and "F1 Guy" Vincenzo Landino as they dive into the exciting announcement of Cadillac's entry into the F1 world for the 2026 season. Discover the strategic marketing decisions behind choosing experienced drivers Valtteri Bottas and Sergio Perez, and explore the marketing implications for Cadillac and the broader F1 community. The conversation also touches on the American identity of the new team compared to existing teams like Haas, and the potential for Cadillac to leverage its brand recognition to attract fans and boost sales.Key Points:- Cadillac's official announcement and its impact on the F1 landscape.- The choice of drivers: Valtteri Bottas and Sergio Perez.- Marketing strategies and the role of social media in the announcement.- The significance of Cadillac's American branding in F1.- Insights into the future of F1 and Cadillac's long-term plans.00:00 Cadillac's F1 Announcement Overview02:35 Driver Selection and Team Strategy05:08 Marketing and Brand Building07:21 The Role of Sponsorships and Partnerships10:00 American Identity in F112:48 Future Prospects and Community EngagementGuest: Vincenzo LandinoFollow him on Twitter @VincenzoLandino and learn more at bizofspeed.com.Follow Sonia: @soniabaschezFollow Us:YouTube: @memeteampod Spotify: @memeteampodcast | |||
| Timothée's Ping Pong Promo, Taylor's Lost Touch & Politicians on Podcasts | 16 Oct 2025 | 01:15:10 | |
In today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's testing even die-hard Swifties, and why politicians desperately need to learn how to make TikToks AND go on 3-hour long podcasts. Plus: Netflix drops "Original," Apple TV loses "Plus," and why these streaming giants don't need to flex anymore. Special guest Christina Garnett drops knowledge on weakening fandoms, the problem with stunt marketing, and why your favorite brands might be trying too hard. Key Topics:
Guest: Christina Garnett, author of "Transforming Customer Brand Relationships" 00:00 Introduction 02:51 The Evolution of Streaming Services 05:47 Timothée Chalamet's Unique Marketing Approach 23:31 The Risk of Attention-Seeking Marketing 33:33 The Evolving Role of Politicians in the Digital Age 47:37 The Changing Landscape of Fandoms and Brand Loyalty 58:44 Christina Garnett's Book Launch and Marketing Insights 01:06:18 Takeaways | |||
| Anthropic’s IRL NYC Popup, Taylor’s Future Wedding, K-Pop is Golden | 09 Oct 2025 | 00:39:38 | |
In this episode of the Meme Team podcast, Amanda and Sonia discuss various marketing strategies and cultural phenomena, including Cracker Barrel's logo controversy, Williams F1's community engagement, Tame Impala's unique concert experience, Anthropic's pop-up in New York, Taylor Swift's influence on the wedding industry, and the marketing strategies behind K-Pop Demon Hunters. They also touch on Merriam-Webster's clever campaign related to AI language models, emphasizing the importance of adapting to cultural trends and engaging with audiences in meaningful ways.
| |||
| AI to ROI: OpenAI’s Ads + Instant Checkout Playbook | 02 Oct 2025 | 00:39:09 | |
This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments: Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing. OpenAI’s first brand campaign + "agentic commerce." What instant checkout inside ChatGPT means for small businesses, DTC, and the future of discovery. The unicorn that won F1. How a fan’s sticker turned into a viral, feel-good growth story. Bad Bunny at the Super Bowl. Why skipping a U.S. tour but taking the halftime stage is a masterclass in distribution strategy. From fan whimsy to AI-powered shopping carts, this episode is full of smart plays marketers need to watch. | |||
| Re-Releases, Scarcity Plays, and a $11B Ring | Meme Team 026 | 25 Sep 2025 | 00:46:37 | |
Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and what Oura's $875M raise (at an $11B valuation) says about wearables — especially for women.We cover:"Sinners" returns for Halloween and why timing + communal cosplay can revive the box office (and awards chatter).Central Perk Times Square: great IP, mid vibes — how theme builds should feel like the show, not a Starbucks.Sabrina Carpenter x The Muppets: playful brand fit, not tired “women-compete” tropes.Taylor Swift’s Life of a Showgirl theater “soiree”: event-based scarcity, cross-platform numerology, and AMC as a release partner.Virality, properly defined (hat tip: Roy Lee/Cluely): it should multiply traction, not substitute product-market fit.Claude vs. Perplexity ads: two creative directions for the same category, and why brand POV matters more than budget.Oura’s mega round: growth vs. usefulness, the smart-ring moat, and the glaring gap in women’s health insights.Takeaway: Build experiences people want to gather for, make content that deserves amplification, and ship products that solve real problems — especially for the customers you claim to serve. | |||
| Give Your Audience A Voice: Hulu, Hunger Games, Shopify, & Miu Miu | 26 Nov 2025 | 00:59:01 | |
episode description: sonia and kaleigh break down why traditional marketing is dying and what's replacing it. they cover timothée chalamet's $250 jacket sellout, apple tv's continued failure to market good shows, hulu's genius grocery store hack, lionsgate listening to fans for hunger games casting, shopify's president crowdsourcing black friday recs, and why a luxury brand just said "fuck ai" with their new website. main thesis: communities beat celebrities, craft beats slop, and giving your audience a voice beats shouting at them with ads. key topics:
guest: kaleigh moore - freelance seo/aeo content writer for saas companies, retail contributor at forbes (@kaleighf on twitter/x, kaleighmoore.com) guest perspective: kaleigh brings software/saas marketing lens throughout—talks surprise-and-delight moments, secret handshake marketing, first-mover advantage, crowdsourcing content strategy. she's obsessed with pluribus, advocates hard for fandom-first approaches, and makes the case that production houses need to treat audiences like content partners not consumers. marketing takeaways:
| |||
| Memeable Marketing is Winning: Timothée's Zoom Call, Steph Curry & Under Armour, Disney AI & YouTube | 19 Nov 2025 | 01:06:18 | |
This episode covers five major marketing and media topics: ChatGPT's new group chat feature launching in Asian markets as a potential WhatsApp competitor; Timothée Chalamet's innovative meta-marketing campaign for A24's Marty Supreme that blurs satire and reality while creating memeable experiential moments; the breakdown of Steph Curry's 12-year Under Armour partnership and what it reveals about brands failing to read cultural shifts in athletic wear; Disney+'s controversial decision to allow AI-generated content using Disney IP and the brand safety concerns it raises; and YouTube's emergence as the premier platform for launching new media companies, with creators leaving legacy outlets for better monetization and distribution. Key themes throughout: the shift from performance-based to culture-based marketing, the importance of experiential and memeable marketing for audience engagement, timing as brand positioning, and how video-first platforms (especially YouTube) are reshaping media consumption and creation.
| |||
| Craft vs AI Wars: Apple, Barbour, & Coca-Cola | 13 Nov 2025 | 00:54:29 | |
Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.
| |||
| Nike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | Grammarly Superhuman Rebrand | 07 Nov 2025 | 01:00:01 | |
Episode Summary
| |||
| Why Surveys Lie, Dodger Steaks Go Viral, and Lewis Hamilton is Most Marketable | 30 Oct 2025 | 00:43:18 | |
Halloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about event design and expectation setting. The core segment tackles why surveys mislead (AP’s Halloween stats; SparkTogether’s “would attend again” vs reality) and how better survey design, open‑endeds, and customer interviews avoid bias. They jump to baseball: a Dodgers fan’s steak ritual turns into an Omaha Steaks sponsor moment—textbook social listening and low‑lift brand collab. Next up: SportsPro’s Most Marketable Athletes list—Lewis Hamilton tops Messi/Ronaldo, Simone Biles and Steph Curry surge, Caitlin Clark outranks LeBron—and why athlete brand “multitudes” (vegan, Ferrari, causes) drive long‑term partnerships. They close with a mini‑masterclass on TikTok’s chaotic‑smart algorithm and why hiring a native editor helped the pod go viral, plus pragmatic takeaways on labeling, fandoms, and investing early in creators.
| |||
| Ramp’s The Office Stunt, Twitter’s Link Feature, & Twilight Fancams | 23 Oct 2025 | 00:50:41 | |
From The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked-about experiential campaign, dive into Twitter's game-changing link update, and expose a wild Reddit marketing takedown that cost one company 80% of their revenue. Plus: AMC x Netflix's theatrical partnership, Heineken trolling Friend AI, and why one movie is asking fans to shave their heads. Bonus segment: how a viral YouTube video helped launch an innovative ultrasonic knife. Topics covered:
Follow us: @memeteampod (YouTube) @memeteampodcast (Spotify & TikTok) memeteampodcast.com #marketing #socialmedia #contentcreation #marketingstrategy #viralmarketing (00:00-00:42) - intro & celebrating 30 episodes (00:42-02:16) - new balance & shohei ohtani marketing (02:16-03:31) - amc & netflix partnership, k-pop demon hunters (04:34-06:13) - bugonia movie head-shaving stunt & heineken's friend ai campaign (06:32-14:25) - deep dive into ramp's office-themed marketing stunt (14:25-15:53) - discussion on positive vs rage marketing (15:53-31:50) - twitter's new in-platform browsing (31:50-35:13) - reddit marketing investigation case study (35:13-end) - ultrasonic knife invention & product marketing | |||