Explorez tous les épisodes du podcast Membership-Driven Business
| Titre | Date | Durée | |
|---|---|---|---|
| 48: Membership vs Group vs Mastermind (And How Selling Them is Different) | 27 Aug 2026 | 00:22:41 | |
A membership is a category, not a complete description of your offer. Memberships can range from a $19 monthly content offer to a multi-thousand-dollar annual commitment with high-touch support. They may all technically sit under the same umbrella, but the buying decision behind each one can be completely different. In this episode, I’m breaking down why your sales strategy needs to be built around the specific membership you have, not a generic formula for how memberships are “supposed” to sell. We’ll cover:
If your current sales strategy feels harder than it should, the answer may not be another funnel, launch tactic, or promotional idea. It may be that the way you’re selling simply doesn’t match the buying decision behind your offer. When you build the sales system around your actual membership, its price, commitment, positioning, and value, you can stop chasing generic advice and start creating a buying process that makes sense for both you and your members. Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/48-membership-group-mastermind-how-selling-is-different Follow on Social Media:
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| 47: Are Memberships The "Hardest" Offer to Sell? | 20 Aug 2026 | 00:26:37 | |
Are memberships really the hardest offer to sell... or do they just expose the skills you haven’t had to build yet? There’s no shortage of strong opinions about memberships online. Some people will tell you they’re the easiest path to recurring revenue. Others will tell you they’re exhausting, impossible to grow and not worth the effort. The truth, as usual, is a little more nuanced... Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/47-are-memberships-the-hardest-offer-to-sell Follow on Social Media:
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| 46: How Tim Added a Membership to His Established Business (and Grew to 600+ Members in Year One) | 11 Aug 2026 | 00:56:32 | |
What if the membership that grows your revenue could also make your business feel lighter? When Tim and his co-founder Lea launched Mission AI, more than 400 members joined straight away. But after that first successful launch, his question wasn’t simply, “How do we do this again?” It was how to make sure this membership could still feel exciting, valuable, and sustainable five years from now. In this episode, Tim joins me to unpack what happened behind the scenes as Mission AI grew to nearly 700 members, with monthly churn below 2%. We talk about the mindset shifts that helped him add far less to the membership than he originally planned, create stronger member engagement, and build recurring revenue that has completely changed how his business feels. We’ll cover:
If you already have a successful business and you’re thinking about adding a membership, this conversation is a reminder that the goal isn’t simply to bolt recurring revenue onto what you already do. It’s to build an offer that creates results for your members, expands your options, and still feels like a business you want to be running years from now. Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/46-question-that-changed-tims-membership Follow on Social Media:
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| 45: The Membership Decisions You’ve Been Avoiding | 23 Jul 2026 | 00:28:28 | |
Does your membership feel heavier than it should... even when you’re not actively promoting it? Memberships are always on. Even when you’re not launching, questions about when to sell, what strategy to use, which goal to pursue, and how your membership fits alongside your other offers can linger in the background and slow you down. That is the weight of unmade decisions. In the final episode of the 4-part Return to Form series, I’m exploring what needs to happen after the creative spark returns. Because fresh ideas and renewed excitement can only take you so far. To sustain your momentum, your membership needs a plan that gives your ideas somewhere to land. We’ll cover:
If you want your membership to become a steadier, more intentional part of your business, rather than an offer you scramble to promote once or twice a year, this episode will help you turn renewed creativity into a realistic plan you can commit to... even through the wobbly days! Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/45-membership-decisions-youre-avoiding Follow on Social Media:
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| 44: The Membership Commodity Trap (and How to Escape it) | 16 Jul 2026 | 00:36:30 | |
What if answering “Why should I choose you?” has less to do with finding the perfect words... and more to do with making the answer self-evident? When someone is already inside your membership, you know how to support them. The harder part is reaching the people who are still deciding whether to follow you, trust you, or take that first step into your world. In this third episode of the Return to Form series, I’m exploring how to make choosing you feel like a natural next step — without constantly explaining, proving, or convincing people that your membership is worth joining! The answer comes down to three things: identity, your point of view, and an anthem. We’ll cover:
If you want your next membership promotion to feel less like proving your value and more like inviting already-aligned people into a world they genuinely want to be part of, this episode will help you build the creative clarity that makes choosing you feel a no-brainer. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/44-membership-commodity-trap Follow on Social Media:
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| 43: A New Way to Think About Selling Your Membership | 06 Jul 2026 | 00:23:42 | |
What would change about how you promote your membership if you knew you'd be selling it for the next 70 years? That's exactly what brands like Gucci have done... finding fresh, exciting ways to sell the same iconic products for decades. And in this second installment of the Return to Form series, I'm borrowing from their playbook to help you get your creative spark back for marketing an established membership. If you've been going through the motions with your promotions, focusing on getting everything "right" instead of infusing your marketing with what makes you magnetic, this episode will shake some new ideas loose! I'm sharing two powerful prompts (with plenty of examples) to help you start thinking like someone who's building a world people want to step into... not just a membership people join. We'll cover:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/43-membership-world-building Follow on Social Media:
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| 42: The Membership Rut is Real - And You Can Grow Through It Anyway | 17 Jun 2026 | 00:35:24 | |
You can be in a rut with your membership marketing and still grow it anyway. If you've been feeling uninspired about how you talk about and sell your membership, like you've said it all before and you're not sure what fresh thing there is to say, you’re going to love the new series I’m kicking off on the podcast (and newsletter) called Return to Form. This is Volume #1! 📌 Join the Membership-Driven newsletter (it’s free) for exclusive instalments of the Return to Form series: https://themissingink.co/newsletter We’re talking about how to get your excitement back for how you promote and grow your membership - without reinventing everything, breaking what already works, or waiting until you have all the answers. Because being in a rut doesn't preclude you from growing. It just means we need to look at what's actually going on, and take the next right step from there. We'll cover:
If you've been waiting to feel inspired before you take the next step in growing your membership, this episode will help you stop waiting and move forward. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/42-membership-rut Follow on Social Media:
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| 41: 1000 Members... Now What? (How to Grow an Already Successful Membership) | 12 Jun 2026 | 00:40:43 | |
Growing a membership past 1,000 members requires a radically different playbook than the one that got you there... and most of the advice online simply isn't built for your level of success. If you've built a membership with a thousand members or more, you've probably noticed that the conversations happening publicly are aimed at beginners chasing their first 50 members. Meanwhile, you're navigating questions nobody seems to be answering: which opportunities deserve your attention, why growth is slowing despite doing everything "right," and how to break through the plateau you keep bumping against. In this episode, I'm peeling back the curtain on the private work I do with membership owners at this level. You'll hear exactly where I look first, what I typically find, and how your focus needs to shift when you're no longer building... you're optimizing a machine that already works. We'll cover:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/1000-members-now-what Follow on Social Media:
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| 40: Your Membership is Awesome. Why Can't You Explain It? | 14 May 2026 | 00:22:16 | |
You know the magic is happening inside your membership. You can feel it in every breakthrough, every thank you note, every resource that becomes a member favorite. But the moment you sit down to write a sales post or explain what your membership is about, you feel at a loss for words. If your retention is strong but your sales aren't matching, this episode is about the translation problem sitting between your incredible membership and the people who haven't joined yet. I'm sharing three practical ways to make your membership feel more tangible to potential members, so they can finally *get it* from the outside looking in. We'll cover:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/40-tangible-membership-promise Follow on Social Media:
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| 39: 3 BIG Membership Sales Blockers That Stop People From Joining | 28 Apr 2026 | 00:24:12 | |
You have an amazing membership. You know it, your members know it, and the results speak for themselves... so why does it feel like your sales don't reflect that? If you've been putting in the work to promote your membership and people clearly love what you do behind the scenes, but new members just aren't joining at the volume you'd expect, this episode will help you figure out why. I'm walking you through the three most common reasons your membership might not be converting even though it’s excellent, and what to do about each one. Whether your offer has always been a slow burn or things have cooled off recently, these are the shifts that will help you close the gap between the magic happening inside your membership and the way people experience it from the outside. We'll cover:
If your membership feels like a no-brainer to you but your audience keeps driving by, this episode will show you exactly where the disconnect is and how to fix it. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/39-membership-sales-blockers Follow on Social Media:
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| 38: The Ultimate Membership Sales Strategy (It's Not What You Think) | 22 Apr 2026 | 00:17:50 | |
You're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membership at the rate you'd expect. Here's what might be happening: you're giving tips when you should be sharing your point of view. In this episode, I'm making the case that tips are dead as a membership sales strategy in 2026. The thing that will make people choose you, stay with you, and see your membership as the only option for them is your unique perspective on how to solve the problem you solve. And the good news? You're already sitting on it. We'll cover how your point of view becomes your most powerful sales tool (and why no tactic or strategy works without it), how to turn your opinions and expertise into branded frameworks that differentiate your membership, and why leaning into your perspective makes your business feel alive again, especially when the marketing starts to feel stale. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/38-ultimate-membership-sales-strategy Follow on Social Media:
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| 37: Schrodinger's Membership (AKA: Your Membership Identity Crisis) | 14 Apr 2026 | 00:24:07 | |
Your membership isn't dead... but is it truly alive? If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely not thriving, this episode is your diagnostic. Before you look at sales strategies, repositioning, or messaging fixes, there's a deeper question to answer first... are you actually sold on your own membership? Because it's incredibly hard to grow an offer you're not fully bought into. In this episode, I'm walking you through the three sneaky things that create resistance to selling your membership, and why resolving them can be so much faster (and less dramatic) than you think. We'll cover:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/37-schrodingers-membership-identity-crisis Follow on Social Media:
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| 36: When The Vibe Feels "Off" in Your Membership (and You're Questioning Everything) | 19 Mar 2026 | 00:25:12 | |
You know that feeling when something's just *off* inside your membership? Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to wonder if the whole thing needs an overhaul? Before you raise the price, restructure the offer, or spiral into second-guessing everything you've built, there are three practical things you can do to bring the vibe back to life. In this episode, I'm walking you through what's really going on when your membership feels off, why your instincts to "do more" or "back off completely" are both leading you astray, and the three shifts that will help you reconnect with your members and sell your membership with confidence again. We'll cover:
If you've been sensing that something feels a little flat inside your membership but you can't quite put your finger on it, this episode will help you fix it without blowing everything up. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/membership-vibe-engagement-off Follow on Social Media:
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| 35: How Michelle Quit Quarterly Membership Launches and is Getting BETTER Results | 20 Feb 2026 | 00:51:49 | |
There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell. If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you. My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches. Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership. We'll cover: 🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results 🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch 🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}. 🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute. 🎧 Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it. Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass like they used to (in her words)! I've had a ton of fun supporting her growth and I think you'll learn a lot from her story. Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/michelle-mazur-membership-case-study Follow on Social Media:
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| 34: Accidental or On Purpose? Taking Control of Your Membership Revenue | 08 Feb 2026 | 00:29:14 | |
Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable. If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently! In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven. It's time to stop guessing your way through growth. We'll cover:
If you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode is for you. 💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com or catch the replay. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/34-take-control-membership-revenue Follow on Social Media:
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| 33: How to Grow Your Membership Revenue Without Adding More New Members | 04 Feb 2026 | 00:24:37 | |
What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting? That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one. In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now. Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys. We'll cover:
If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing. 💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/33-grow-membership-income-with-an-annual-plan Follow on Social Media:
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| 32: Cart Open? How to Spend Your Time While Promoting Your Membership | 21 Jan 2026 | 00:26:39 | |
If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse. Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot. This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one. Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process. We'll cover:
Episode highlights:
If you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/32-where-to-focus-during-membership-promotion Follow on Social Media:
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| 31: How Jamar Created His Highest Membership Revenue Month EVER | 18 Jan 2026 | 00:54:15 | |
Jamar Diggs said he'd never start a membership — until he did. He thought they were a time and energy suck that required endless content drops. So: he decided to do something different. He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand... And his members love it. Fast-forward two years, and the Low-Lift Club is now Jamar's main source of income. Recently, he celebrated his highest (and most profitable) month of income yet. Jamar is my client inside The Membership Growth Gameplan and it's been a delight to support him as he's grown his membership in leaps and bounds this year. I invited him onto the podcast to talk about:
Jamar is proof that you can create a membership where you are present and able to serve people sustainably, as long you put the right boundaries in place and design around how you like to work. We brought this same level of intention to his membership sales strategy — and his membership is growing like never before. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/jamar-diggs-membership-growth-case-study Follow on Social Media:
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| 30: 2 Questions to Ask About Your Membership This Year | 08 Jan 2026 | 00:24:44 | |
Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.) If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything. In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it. Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen. We'll cover:
Episode highlights:
If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you. When you're ready for the next step:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan More links:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/30-2-questions-to-ask-about-your-membership Follow on Social Media:
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| 29: How Maggie Grew Her Membership During a Busy Season (Without Big Launches) | 24 Nov 2025 | 00:55:35 | |
Growing your membership is a priority, but it's likely not the only thing you're doing in your business. You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside. This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers. In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for. In this episode, Maggie shares:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/29-grow-membership-without-big-launches Follow on Social Media:
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| 28: Stop Tolerating What's Broken in Your Membership (And Actually Fix it!) [Staying Power, Part 2] | 19 Oct 2025 | 00:43:09 | |
There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth. If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode. In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns. We'll cover:
Episode highlights:
If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/28-tolerating-membership-dysfunction Follow on Social Media:
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| 27: Are You Expending Effort or Building Value? [Staying Power, Part 1] | 13 Oct 2025 | 00:34:13 | |
Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power. The truth is that anyone can start a membership. The bar to entry has never been lower… But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power. Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success. Tune in for the first part now. Episode Highlights:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1 Follow on Social Media:
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| 26: Launching Your Membership for Longevity... or Survival? | 29 Sep 2025 | 00:33:42 | |
What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power? In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business. This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy. We'll cover:
Timestamps:
If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/26-launch-membership-longevity Follow on Social Media:
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| 25: Do This, Not That → Your Membership Growth Roadmap | 20 Aug 2025 | 00:37:46 | |
If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale. In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse. Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next. We’ll cover:
Episode highlights:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/25-membership-growth-roadmap Follow on Social Media:
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| 24: Sell Your "Always Open" Membership Without Discounts or Fake Urgency | 12 Aug 2025 | 00:33:33 | |
If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes). In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not). You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round. We’ll cover:
Timestamps:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/24-grow-your-always-open-membership Follow on Social Media:
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| 23: How Successful Membership Owners THINK Differently | 24 Jul 2025 | 00:24:13 | |
Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year. In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differently Follow on Social Media:
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| 22: Slow Membership Growth? 3 Ways to Nail Your "Figuring it Out" Era | 09 Jul 2025 | 00:30:17 | |
Are you already dreading your next membership promotion because you’re worried you won’t hit your goal? In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door. It can be incredibly frustrating (and often, downright demoralizing)! We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world. In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales. We’re going to talk about:
Let's dive in. Links and Resources:
Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Follow on Social Media:
Read this podcast in article format: https://themissingink.co/listen/22-navigating-slow-membership-sales-season | |||
| 21: How to Get More Eyeballs on Your Membership (Your Visibility Plan) | 25 Jun 2025 | 00:28:15 | |
Feeling like you’re always selling to the same people every time you launch your membership? In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow. We're talking about:
This episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth. More Links and Resources:
Follow on Social Media:
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| 20: The Future of Growing Your Membership (What’s Changing) | 09 Jun 2025 | 00:43:12 | |
Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again. In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet. If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead). We’re talking about:
This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/20-future-of-membership-launching Connect on Social Media:
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| 19: Do You Only Sell Your Membership When You Feel Like It? | 29 May 2025 | 00:35:21 | |
Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones). In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it. I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch. Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing! No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year. Press play to listen now, or keep scrolling to read the article below ⬇️ Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-it Follow on Social Media:
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| 18: How to Create a Growth Plan For Your Membership | 14 May 2025 | 00:38:30 | |
Does it feel like you’re starting over from scratch every time you promote your membership? In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact). I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence. Here’s what we’ll cover:
Whether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals. Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplan More Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-plan Follow on Social Media:
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| 17: What’s Your Best Membership Growth Strategy? Take the Quiz! | 21 Apr 2025 | 00:30:42 | |
🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now. In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you. Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz! We’re talking about:🔹 Why your growth strategy should reflect how you actually deliver your membership 🔹 Four unique membership growth styles—and how each one shows up in your marketing 🔹 How to stop guessing and start growing in a way that feels natural 🔹 What to do if you relate to all the growth styles Episode highlights:🔸 The Freestyler, Closer, Tactician, and Puppet Master explained 🔸 Real-world clues that reveal your hidden strengths—and blind spots 🔸 How to build a strategy that fits your energy, your offer, and your goals Links and Resources:🎲 Take the Play to Win Quiz → playtowinquiz.com 🏈 Special Offer: Gameplan Intensive → themissingink.co/gameplan Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/17-best-strategy-to-grow-membership-play-to-win-quiz Ways to Connect:
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| 16: The Truth About Membership Retention (& Why Nothing You've Tried is Working) | 13 Feb 2025 | 00:37:04 | |
Running your membership like a course creator is bad for business. Unfortunately... it's also the default. If you plan your membership content by asking questions like: ❓ What topic should we cover this month? ❓ What's been on my mind lately? ❓ What would members find interesting? ❓ What ideas do I want to share? Then you're defaulting to something I call "Idea Thinking". This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue. The antidote? 💫 Action Thinking. 💫 Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode. If you ever: ➡️ Feel resentful of how much you're doing in your membership ➡️ Don't know why members aren't taking action on your brilliant ideas & resources ➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue ➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offer This episode will shift the way you think about your membership. Links and Resources: 🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/design Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/16-truth-about-membership-retention Follow on Social Media:
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| 15: My 2024 in Review (Plus: 5 Questions for Your Membership This Year) | 09 Jan 2025 | 00:34:30 | |
I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment. I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that. ... You too? If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a workbook with 106 questions and 26 sections and… you just want to get to work without overplanning or overthinking... Then I think you’ll like today’s episode. It’s a little more personal than I normally do! I'll take you behind the scenes of what happened for me in 2024 (in my business and in my life), what my takeaways were, and 5 specific questions you can ask yourself to reflect on your membership in the year ahead. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/2024-membership-in-review Follow on Social Media:
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| 14: 7 Membership Mistakes That Are Costing You Time & Money | 06 Dec 2024 | 00:36:28 | |
Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong. In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them. We're talking about: 🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead 🔹 How to design your membership around practice rather than information to boost engagement and retention 🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less) 🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies Episode Highlights: 🔸 The critical shift from content-focused to practice-focused memberships 🔸 Why your membership shouldn't be a mini version of your signature course 🔸 How to leverage your offer structure as a powerful sales asset 🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail) 🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership) ⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024. Book before the end of the year to lock in the best price: https://themissingink.co/irresistible Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money Follow on Social Media:
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| 13: Why "Going Evergreen" Won't Solve Your Membership Sales Problem | 28 Nov 2024 | 00:31:37 | |
Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced. In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you. We're talking about: 🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration 🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths 🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success 🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out) Episode highlights: 🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise 🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural 🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business 🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members 🔸 Real examples of how different personality types can approach launching effectively 🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style ⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱 Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem Follow on Social Media:
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| 12: How to Get Excited About Selling Your Membership Again | 17 Nov 2024 | 00:39:38 | |
Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook? Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark. In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members. We're talking about: 🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci) 🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members 🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer Episode Highlights: 🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap 🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity) 🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA 🔸 Why consumption-based memberships are no longer enough - and what to offer instead ⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again Follow on Social Media:
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| 11: Re-Think Your Membership Sales Page (Without Re-Writing it) | 14 Nov 2024 | 00:43:36 | |
Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership. In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you. We'll cover: 🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value 🔹 How to showcase your membership's unique "practice and promise" - and how to sell the experience of being a member in a way you might not have thought of before 🔹 The critical "time to value" concept that determines whether new members stick around (and how to address this on your sales page before they even join) 🔹 Four specific tweaks you can make this afternoon to reduce overwhelm and make your sales page more effective at enrolling new members 🔹 The "emotion sandwich" technique that will help you end your sales page with a bang instead of a whimper (plus a real example from a multi-year successful promotion) Whether you're planning a quick refresh or a complete overhaul of your membership sales page, this episode will give you practical steps to showcase your membership's true value and enroll more of the right members who stay longer. ⚠️ HEADS UP: If you want to work with me to elevate the way you sell your membership and enroll more members before the end of the year, my Mini-VIP Day is for you. The price will increase by $900 soon. Details below on how to lock in the best rate and how we can work together to grow your membership revenue 👇🏻 Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/11-membership-sales-page Follow on Social Media:
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| 10: If Selling Your Membership Feels Hard Right Now... | 04 Nov 2024 | 00:52:31 | |
I know, I know. There are so many conversations about how selling feels so much harder in business right now. I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result. There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.) That’s why, in this episode, we’re having a conversation about what the current sales environment means for you, specifically, as a membership-driven business owner. We’ll talk about: 🔷 How to tune out all the outside noise about “what’s working”, what you should be doing, and how your results compare to other business owners in your space (for the sake of your own sanity). 🔷 The specific strategy I recommend to give you the clarity you need to take action and learn what your audience needs from you right now — so you can stop guessing, and start gathering data about how to improve your membership sales. 🔷 Why I’ve been talking to all of my membership clients about “giving yourself more chances to win” and why it doesn’t make sense to hang all your results on just one BIG launch or promotion in 2024 (or 2025). 🔷 How to test out new messaging angles to sell your membership and grab attention with a “timed engagement event” that will bring new customers into your membership and drive retention on the back-end as well (win-win)! Over the last few months, these strategies have helped my clients create results like doubling their conversions during membership promotions. Listen now for a new perspective on how to improve your membership sales during “slow” seasons — and how to put yourself back in the driver’s seat of your own business. Links and Resources:
Get the newsletter for membership people: membershipdrivenbusiness.com/newsletter Read this podcast in article format & check out the shownotes: themissingink.co/listen/10-if-selling-your-membership-feels-hard Follow on Social Media:
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| 9: How to Attract More High-Caliber Membership Customers (AKA People You Actually Enjoy Helping) | 29 Sep 2024 | 00:32:51 | |
Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down. If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “high-caliber customer”. Your marketing for your membership should speak to your high-caliber customers above everyone else. Better yet, you can create more high-caliber customers for your membership by elevating the way you promote and deliver it. In this episode, I show you how to define who your high-caliber membership customer is, along with a variety of ways you can attract more of them into your membership through your marketing, while raising the bar for your existing members. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/9-high-caliber-membership-customers Follow on Social Media:
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| 8: The Antidote to Over-Delivering Inside Your Membership | 22 Sep 2024 | 00:33:28 | |
One of the biggest fears and frustrations of the membership owners I talk to is over-delivering: the feeling that you’re giving too much, for too little in return. The problem? We’re thinking about over-delivering in the wrong way. It doesn’t mean what most of us think it means. We’ll explore:
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Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/8-antidote-over-delivering-membership Follow on Social Media:
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| 7: If Your Members Aren't Making Progress, Here's Why | 15 Sep 2024 | 00:20:29 | |
Do you feel like your membership content is smart, brilliant and original — but members aren’t using it? If your churn is higher than you’d like, or your engagement feels low, this episode is for you. We’ll explore:
Links and Resources:
Read this podcast in article format & check out the shownotes: https://www.themissingink.co/listen/7-members-not-making-progress Follow on Social Media:
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| 6: How to Nail Your Membership Change Project | 29 Aug 2024 | 00:29:11 | |
Have you been thinking about making a change to your membership, but you’re afraid of the potential blowback? In this episode, Natalie takes you behind the scenes of:
Links and Resources: NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com 🔷 Thinking of making significant changes to your membership and want my support to nail it? Explore Consulting: themissingink.co/consulting 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible 💬 Contact Natalie: themissingink.co/connect 🔍 See how else you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/6-nail-your-membership-change-project Mentioned in this episode:
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| 5: Making Your Membership Irresistible (4 New Ideas) | 11 Aug 2024 | 00:31:42 | |
You know you have a great membership, but translating that into a strong message isn’t so easy. In this episode, Natalie shares the four layers of how to communicate what really makes your membership irresistible in 2024 — and what modern buyers are looking for when they land on your sales page and start weighing up whether your membership has a place in their lives. Links and Resources:
Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/5-making-your-membership-irresistible Follow on Social Media:
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| 4: Why Your Membership Needs More Than a Community Manager | 04 Jul 2024 | 00:27:28 | |
Do you have a habit of only working on your membership when you're about to promote it? If you're stuck in a cycle of adding new bonuses and changing up the member area only before promotions -- and feeling super frantic and stressed while you do it -- this episode is for you. We also discuss how to think about the role of your community manager in a new way, and how they can help you work on optimizing and improving your membership all year round. Links and Resources:
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| 3: The Art of Evolving Your Membership (Without Breaking it) | 13 May 2024 | 00:24:46 | |
In this episode of "Membership-Driven Business," host Natalie Taylor discusses how to evolve your membership program without disrupting its core. She shares insights on maintaining alignment with your vision and values while adapting to changes in your business and market. This episode is essential for anyone looking to keep their membership relevant and engaging over time. What You'll Learn:
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For episode transcript, shownotes and links, go to: | |||
| 2: The "Ease Edit" For Your Next Membership Launch | 13 May 2024 | 00:23:42 | |
In this episode of "Membership-Driven Business," host Natalie Taylor explores how to achieve a smoother, more enjoyable experience for your next membership launch. By focusing on experience over ease, Natalie offers practical advice on how to improve your launch process for yourself, your team, and your audience. What You'll Learn:
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For episode transcript, shownotes and links, go to: https://themissingink.co/listen/02-ease-edit-membership-launch | |||
| 1: Becoming Membership-Driven | 11 May 2024 | 00:21:30 | |
In this inaugural episode of "Membership-Driven Business," host Natalie Taylor dives deep into what it truly means to be a membership-driven business. She explains the fundamental differences between simply having a membership and adopting a membership-driven mindset. This episode is a must-listen for anyone looking to transform their business by making their membership the heartbeat of their company. What You'll Learn:
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For episode transcript, shownotes and links, go to: | |||