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In this episode of Meet the Waymakers, we’re joined by Jonathan Mugmon, Principal and Wayfinding Director at Populous. Together we explore key concepts in wayfinding planning and design for large-scale environments. Jonathan shares lessons from decades of work on complex, high-traffic venues and what it takes to help people navigate with clarity and confidence.

We discuss designing with empathy, how different audiences behave in the same space, and how culture and context shape navigation strategy.

Jonathan also shares details about the upcoming bootcamp he’ll be leading at SEGD’s annual conference in Kansas City, and offers a sneak peek into his recently published book, The Science of Wayfinding, and the ideas that shaped it.