In this episode, we explore the dynamic relationship between paid and organic social media strategies. Our experts dive into the unique strengths, challenges, and trends shaping each approach, highlighting how both can drive engagement and brand visibility. But the real magic happens when these two strategies are combined. Tune in to learn how integrating paid and organic social can amplify your reach, boost performance, and create a winning digital strategy.

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge.  From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape.  Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing technology developments that defined the last twelve months. Whether you're a marketer or simply curious about the marketing world, this episode is your front-row seat to a year of innovation, challenges, and successes.

Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition.

In this Mediaworks Digital Masterclass, our panel of experts will explain why now is the time to shift your focus across the board to your customers.
 

They’ll explain why customer experience should no longer be the sole responsibility of your support teams, and they’ll share their top hacks in improving customer experiences, helping you to build a better relationship with them and drive the growth of your bottom line.

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with.

But which social media should you invest in for the greatest returns? Can you identify which platform is best for your audience type? Do you know which channel has the best engagement rates and the most interaction with your target customers?

Our expert panel discuss the targeting capabilities and insights each social channel can offer.

They discuss the competitive landscape of each platform, how to identify new audiences, and highlight the most common mistakes you should avoid. They share with you their top tips in launching social advertising to maximise your visibility, new customer acquisition, and your social advertising returns.

Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love.

Our panel of social media experts discuss the importance of brands and businesses capitalising on this wave of engagement. They debate the critical five key steps that any business or brand should take to supercharge their social presence and build a community of loyal and influential customers.

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent online shopping and digital B2B engagement are set to stay. As the UK begins to open up again, competition for new customers’ has never been as fierce.

Our team of paid specialists share how you can accelerate performance through an agile and data-led paid advertising strategy to capitalise on changing consumer behaviours. They explain how businesses who pivot their approach using real time insights, will be best placed to capitalise on pent up demand as restrictions lift.

As workers return to the office and consumers return to a new normal, they discuss how to stand out against your competition and ultimately, drive customer acquisition.

The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.

In this session, Mediaworks experts reveal the measurements that every business should track, with far greater accuracy the measurement of our PR initiatives, and align our measures and reporting to an organisation’s main business goals.

In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google.

They discuss the impact of failing Core Web Vitals report may have on your website in the coming months and why this is essential to your search visibility. They discuss the most common issues across the three main components, LCP, FID, and CLS, giving you advice on how to resolve and fix these ranking issues.

Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.

Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal.

Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding, scripting, and editing may change depending on your goal.

The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos.

Our creative experts discuss the questions and principles when considering how, where and when to implement video for your business. They explain how to capture viewers’ attention, drive your audience from awareness to engagement and maximise your investment. They breakdown how a short video executed correctly, can capture attention, deliver huge volumes of information in a short period, and turn your target audience from potential prospects to loyal, informed and profitable customers.

CMOs named brand strategy as the most critical marketing element for growing their businesses over the next 18 months. Plotting a brand’s strategic direction can be an intimidating task, but with a methodical application of asking the right questions, taking smart steps, and using the correct tools, it can be a simple process.

Our team of experts discuss the basic questions and principles that are often overlooked when harnessing the power of your brand. They discuss how to evaluate your brand’s direction, its values, and why undertaking this process away from day-to-day tactical implementation has never been so important.

Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers.

Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how programmatic advertising can represent a source of competitive advantage. They explain how you can deliver personalised advertising to new and existing target audiences that keep your brand front of mind throughout the entire customer journey, increasing your return on investment.

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators. They’ll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from the evolving landscape of AI-generated content.
Stay informed with the Mediaworks Masterclass and enhance your content strategy with this insightful discussion on E-E-A-T and its impact on content quality and trustworthiness.

Search engine optimisation and brand awareness efforts are often planned separately, which can lead to a disconnect between a business’ SEO and brand strategy. In reality, the majority of purchase decisions start with an online search, and the role of brand is crucial to driving new business through increased search visibility.

In this digital masterclass, our team of SEO and brand experts explore the relationship between search and brand. They discuss practical hacks to improving your search visibility by harnessing the power of your brand. They also explain how you can increase market share by capitalising on the awareness of your brand when potential customers start their search.

One of the certainties any marketer must embrace is the growing role of social media in fuelling your brands growth. But how do you actually make it happen for your brand?...and not just a little bit, but creating a presence that people actually WANT to like, follow and engage with!

Join our team of brand and content marketing experts who will be talking about the channels, the audience, the creative, the content, the tactics and most importantly the community management to supercharge your social channels and create a loyal and engaged following.

In today's interconnected world, mobile devices have become an integral part of our lives. Being constantly connected to your digital consumers whenever and wherever they are through intuitive mobile-first apps is a huge opportunity for any business to deliver consistent value that fuels growth.

Our marketing experts discuss why your business should invest in app development and what you should consider before launching a mobile app. They discuss how mapping your customer journey through digital insights will help your plot a course for creating immersive customer experiences, improving customer support, increasing brand loyalty, and driving incremental revenue.

Social media has revolutionised how we see and interact with the world around us. It’s the platform for breaking news, the place we follow and share our interests, and the way in which we express ourselves to the outside world. It’s an extension of our existing relationships and has become the primary way we stay in touch with friends, colleagues, and the businesses we associate with. In many businesses however, social media is still perceived as just another communication channel.

Our content marketing experts discuss the power of social media in accessing new, relevant local and global audiences. They discuss why the right social content at the right time can establish lifelong brand recognition and an enriched customer experience. They show you how you can gather consumer insights to benefit your wider business, and why building valuable connections with the right audiences at the right time can influence your market and drive business growth.

Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information during these uncertain times has never been more prevalent. Their influence online, coupled with their enviable domain authority, is a potent weapon for any business trying to generate impactful, brand-building coverage online.

Our panellists show you how to keep pace with, and act on, fast-moving news trends, as well as how to spot and tackle any threats to your brand reputation online.

93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.

Our shopping experts explain the importance of product feed optimisation, the launch of free listings on the Shopping tab, unlocking data driven campaign structures and the pros/cons of using smart shopping, with the aim of driving forward opportunities within Google Shopping.

93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight?

Join our team of paid search experts, who will focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue.

The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down.

If your business depends on people finding your website, May 2021 is a crucial date for you. For many businesses, appearing on page one of Google's search results, can make all the difference between a profitable business and one heading for the scrapyard.

Our SEO and UX experts discuss the key factors in Google’s Core Web Vitals and how you can identify, investigate and implement key changes to your website before May’s update.

Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption and increased competition, as businesses shift their focus online. The importance of capitalising on every online opportunity has become more important than ever.

Join our team of conversion experts who discuss the key trends that will dominate the world of conversion rate optimisation in 2021. They will discuss the tools and skills you need to convert your clicks to customers.

In these uncertain times it's vital that your brand works the hardest it's ever done.

In this session, our brand experts explain how to provide reassurance and leadership in your category through killer products and laser-focussed propositions. They demonstrate how to drive buyability in every micro-moment through search and your website experience and explain why building emotional connections through brand advertising can earn you valuable market share, this year and beyond.

Get on top of your brand plan now and plan to own 2021, before it owns you.

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged.
As Google moves towards machine learning and AI-driven technologies however, B2B marketers need to understand the benefits of adopting the automated the targeting and delivery campaign management platform to prepare for the future.
In this Mediaworks Masterclass, our panellists will discuss their views on best practices and benefits for B2B marketers, including optimising algorithms and harnessing first-party data. Learn how to stay ahead in the evolving B2B marketing landscape by understanding the pivotal role Google Performance Max could play for your marketing programmes and ensure your strategy remains competitive and effective.

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms with the trends that have shifted the world we live in, those brands quickest to adapt to the explosion of digital behaviours are thriving.

Our experts analyse the key shifts and trends in people’s behaviours, new technologies and adoption rates across paid search, social, display advertising and video platforms. They highlight the key trends ahead to prepare you to drive greater reach, engagements and converting new customers to outperform your competitors in a new virtual world.

Content is at the core of every effective marketing campaign. Creating content that stands out with your audience, gets them engaged with your brand and cuts through the noise in a cluttered marketplace, can be the difference between your marketing programmes generating strong returns, or losing out to your competitors.

Our panellists discuss what it takes to plan and execute content that grabs your audience’s attention and drives them to action.

Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is a key indicator to your prospects and customers that you are a reliable and trustworthy organisation. Your digital reputation is increasingly used to benchmark your products and services against your competitors and can make or break an organisation long term success.

Our panellists outline the most effective and relevant ways to strengthen, monitor and measure your online reputation. They discuss how to target your key stakeholders, tell your story and deliver communication programmes that elevate your brand and encourage positive responses and reviews.

If you want to gain or retain a competitive advantage in 2021, you can’t ignore the critical importance of outperforming your competitors on search engine result pages.

This week, our panellists summarise the most effective link building strategies to help you secure relevant top-ranking positions. They also reveal the tactics to avoid that may have a negative impact on your organic visibility.

As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities.

Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.

As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group.

This session is the ideal platform to help you drive digital adoption, inform business decision making, improve customer satisfaction, and reduce strain on customer service resources.

A digital revolution is transforming the world at an unprecedented speed. Digital technologies have changed the way businesses operate and how they interact with their customers.

COVID 19 has helped accelerate and encourage digital adoption and studies have already indicated that the majority of people expect to continue using digital to engage with services and brands in the future.

Our panellists look at 5 steps to help you digitise your customer service strategy and also provide excellent customer service.

On page website optimisation is the quickest and most effective way to boost your search results.  Many marketers often focus on traffic volume over traffic relevance and the subsequent actions taken.

In this session, our panellists offer practical guidance on how to optimise your sites on-page content against your prospective customers buying behaviours.

They discuss 5 steps to optimising your sites content and structure to align to your sales funnel, you can accelerate that traffic through to enquiry and sale.

The next eight weeks of online sales looks set to be the largest and most competitive online sales period on record. In this webinar, our e-commerce specialists will focus on the last minute tips and tricks to maximise your sales performance over Singles Day, Black Friday, Cyber Monday, Christmas and into the January Sales.

Our panellists will discuss how to test, fine tune and use data to drive actions in your paid campaigns. They’ll explain how to deliver highly optimised shopping feeds by utilising real-time data, to ensure you drive efficiency and effectiveness to capitalise on this period of unprecedented online activity.

Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works.

But, did you know that by investing in your brand you can impact performance across the whole customer journey, not just conversion and revenue but also by becoming more cost effective in the majority of channels you operate in?

Our brand experts give practical guidance on how to build your brand from the top down and why that is important to long term sustainable business growth.

Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved.
Join us for this spine-tingling journey to unearth lessons from the darkest corners of marketing history! We’ll peek into the dark corners of well-known brand's frightening marketing mishaps. Prepare for a chilling blend of shock and enlightenment as we dissect these hair-raising failures, providing valuable insights to ensure you don't encounter your own marketing horror stories.

As the season of tradeshows and live events approaches, the opportunity to showcase your products and services to key decision makers is no longer a possibility with today’s social distancing measures.

In this session, our paid experts will explain why replacing your tradeshow budget into digital product demonstrations and hyper targeted social media campaigns is a must for any growth businesses. They’ll discuss how and when to replicate and improve your traditional tradeshow ROI to jump ahead of your competitors and offer new customers a more in-depth and educational experience for your products and services.

Mediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying customers. They will break down the key stages of a customers’ digital journey, outlining the key measures and metrics to monitor and improve your onsite performance.

In this session we will recommend the most impactful changes you can make to instantly improve your digital presence; including search rankings, page experience and conversion rates that will drive increased and sustainable online revenues.

In the world of digital marketing, strong brand awareness can lead to improved performance in PPC, SEO and web conversion leading to increased revenue and growth. In this session, our brand experts give practical guidance and tips on the 5 areas that you should invest in now to build your brand online and the impact you will see by taking these steps.

As we countdown to the largest e-commerce Christmas sales period in history, our experts offer their top tips on how to thrive in what is expected to be an extremely competitive digital marketplace.

Our e-commerce specialists discuss best practices on how to rapidly increase demand through paid social media campaigns, drive peak PPC performance and maximise your conversion rates to ensure you deliver a record breaking sales quarter.

The landscape of SEO and link building is always changing, and today, the importance of building domain authority through high-quality links has never been so critical to business growth. The need to understand and implement high-quality media placements is essential to outrank your competition and grow your business online.

In this week’s Digital Drop-In, Mediaworks SEO experts breakdown how and why building domain authority through relevant and quality backlinks is essential to generating sustainable organic traffic and long-term business growth.

The mismanagement of a website migration from your existing site to a new site can mean the catastrophic loss of rankings and traffic, which can have an irreversible impact on your businesses revenues.

In this week’s Digital Drop-In, Mediaworks panellists will break down the most common migration pitfalls to avoid when launching your new website. They’ll outline the essential steps and processes to ensure a safe and successful relaunch of your new site in order to protect and grow your search visibility, rankings and traffic.

Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They  dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively target niche personas in your sector.

Five months after the dramatic impact of Covid-19 has changed so many aspects of our lives in the United Kingdom. Our panellists discuss the impact the pandemic has had on commerce, consumer behaviours, our working environments, and the acceleration of digital behaviours. They’ll discuss why it is imperative that businesses accelerate their digital transformation and marketing programmes to survive and thrive in the long term.

Most businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative recommendation, and timings; capitalising on a tailored content and paid social media advertising plan can become overwhelming.

In this Digital Drop-In, our panellists discuss the importance of tailoring the right types of creative for the right channels and audiences. They discuss how best to tailor your content by channel and will advise on how best to set your objectives, find your audiences, approach the development and testing of each creative execution and granularly targeting your audiences.

Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice.

In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing alongside the power of now to disrupt your competitors brand loyalty, and redirect their customers buying intent to your own products and services.

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders.
In today's increasingly specialised digital environment, it easy for businesses and marketers to overlook key opportunities that could enhance their website's impact on their market.
In this Mediaworks Digital Masterclass, we've gathered a panel of experts specialising in website architecture, design, public relations, conversion rate optimisation and search engine optimisation. They'll discuss various aspects of website optimisation, such as fine-tuning both on-page and off-page content for both transactional and informational searches, strategic structuring of your website architecture to set you apart from competitors, capitalising on crucial categories ahead of seasonal peaks, and more.
Tune in and discover how to elevate your website's performance and make it best in class and in market.

With a record number of consumers embracing online shopping in 2020, Black Friday online sales are forecast to break all records this year. With this in mind, retailers are preparing for an extremely competitive final quarter. 

In this digital drop-in, panellists from across Mediaworks teams and disciplines discuss the essential preparations all retailers should be taking now, to maximise their online traffic, increase their conversions and capitalise on the largest quarter of online sales in history.

In this Digital Drop-In, our panellists discuss the core principles of successful conversion rate optimisation (CRO) and why it has never been so important to your business online. The panellists share actions for how you can eliminate unnecessary steps in the customer journey, provide simple changes to on-page support and optimise call-to-actions on landing pages, in order to maximise the value of each pound in your marketing budget.

Mediaworks creative team drop-in to discuss why now is the time for brands to reconsider their values, story and execution to maintain relevance going forward, in a post COVID-19 world. The panellists also share their lockdown brand winners and losers, and advice on adapting digital efforts towards rapidly changing customer expectation.