MediaCat Magazine Podcast – Détails, épisodes et analyse

For this podcast MediaCat's Opinions Editor, Mike Piggott, spoke to Dan Calladine, head of media futures at dentsu, and Grace Letley, head of strategy UK at iProspect, about dentsu's new report, The Year of Impact: 2025 Media Trends. They went through the report, section by section, discussing the rapid evolution of the media landscape and how they now believe the industry to be moving into the algorithmic era of things.

The discussion touches on AI-powered media solutions, micro-moments and forging stronger connections with customers, niche communities, CTV and live sport, media publishers boosting shopper capabilities, and localisation and personalisation issues for global brands.

We hope you find this podcast insightful.

In its fifteenth year, dentsu’s latest media trends report delves into the trends that are shaping today’s media landscape. It details how 2025 will drive towards a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what is being defined as the 'Algorithmic Era of Media.'

The report explores the ten trends that will shape this era — including the tangible value of generative AI, the new territories for storytelling, and the quest for quality across the media value chain — and how brands can harness them to drive tangible impact and growth.

For this podcast MediaCat's Opinions Editor, Mike Piggott, spoke to Tom Gent, founder and Head of Creative at award-winning content agency, Founder Creative. With a career spanning two decades in the media and entertainment industries, Tom has done a lot. He’s worked for the BBC on a plethora of sports content, produced Top Gear for a year, directed a film for UEFA, and worked as Global Creative Director for video games publisher, Electronic Arts. He now has clients on his roster, including McLaren, EA, Mercedes and mobile gaming studio, Supercell.

Mike spoke to Tom about the early days working for MTV on Pimp My Ride UK, getting into creative producing with his work on sport for the BBC, and winning BAFTAs for work on the Summer Olympics and Formula One. They also discussed how, during his time at EA, he managed to work with legendary composer Hans Zimmer on video game FIFA, blending the virtual and physical worlds, working with football stars like Ronaldo. Tom also talks about how music is fundamental, in terms of creating compelling video content, evoking emotion, and linking narrative. He reflects on what's changed with the media and entertainment industries over the last twenty years, and how this has impacted briefs from clients in terms of formats of content and delivering video content across multiple platforms, as well as proving effectiveness of content in terms of client briefs. Finally, they end by discussing Tom's time working on Top Of The Pops and Top Gear — and how the focus for his agency going forward is on gaming and sport clients; which is where Tom expects growth, and believes this is where the industry is ultimately going.

We hope you enjoy this podcast.

AI makes things easier. It does the grunt work quicker. It’s a machine. This isn’t speculation, it’s just the way it is. It means copywriters need to focus on what makes them unique, what makes them employable beyond the grunt work. This is something direct-response copywriter and The Fix co-founder, Nick O’Connor, talks about with Glenn Fisher in this fascinating discussion.

This is the fourth in a series of episodes we are running in partnership with Fix Fest 2, a festival dedicated to copywriting, marketing and creativity. This year, the event’s theme is ‘AI or Die’, and as well as Nick, a whole host of industry experts will be speaking on the day.

It takes place on 3 July. In London. We’ll be there, along with copywriters and marketers from all over the world. You can find out how to join us here, and find out more about the event by listening to the first episode of the series with Fix Fest’s creator, Glenn Fisher.

Featured image: Darina Belonogova / Pexels

Perceptions of how AI will influence advertising and marketing are shifting on an almost daily basis and staying ahead of the curve can seem like an almost impossible task. That's especially true of small and boutique marketing agencies. Thankfully, in this podcast, copywriter and co-founder of Mac+Moore, Natalie Moores, explains how you can make sure you don't get left behind.

This is the third in a series of episodes MediaCat Magazine are doing in partnership with Fix Fest 2, a festival dedicated to copywriting, marketing and creativity. This year, the event’s theme is ‘AI or Die’, and as well as Natalie, a whole host of industry experts will be speaking on the day.

It takes place on 3 July. In London. We’ll be there, along with copywriters and marketers from all over the world. You can find out how to join us here, and find out more about the event by listening to the first episode of the series with Fix Fest’s creator, Glenn Fisher.

Featured image: Google Deepmind / Pexels

Not according to Heather Murray. In this podcast copywriter Glenn Fisher interviews AI for Non-Techies founder, Heather Murray about AI, why she’s so excited about it and what she recommends less technically-minded people do to get the most out of it.

This is the second in a series of episodes MediaCat Magazine are doing in partnership with Fix Fest 2, a festival dedicated to copywriting, marketing and creativity. This year, the event's theme is 'AI or Die', and as well as Heather, a whole host of industry experts will be speaking on the day.

It takes place on 3 July. In London. We'll be there, along with copywriters and marketers from all over the world. You can find out how to join us here, and find out more about the event by listening to the first episode of the series with Fix Fest's creator, Glenn Fisher.

Featured image: Google Deepmind / Unsplash

For this podcast Editor Mike Piggott welcomes back returning guest, Lori Meakin. Lori is author of the book No More Menemies and co-founder and CEO of The Others & Me. They discuss a recent insight report her consultancy has put together, delving into default-male design, models of conversation and feminine coded characters like Ted Lasso, how advertising is portrayed in the media (speaking on Calvin Klein and that FKA Twigs advert), social media algorithms limiting your point of view, gender norms, lad culture and '90s girl power, and more.

The Others & Me was founded by Lori Meakin, a multi-award-winning strategist, author of No More Menemies. The innovation consultancy helps companies drive growth and maximise competitive advantage by a: Developing products and services for valuable but overlooked audiences (gender being the primary focus), and b: Creating a more effective, innovation-focused leadership and culture. Their recent insight report The Power Of The Invisible Women explores how default-male design and ideas are limiting business growth, and what we can do about it. It lays out the context, challenges, and most importantly, opportunities for brands who take an innovative and business-first approach to gender equality & inclusion. Because as research shows, they’re not mutually exclusive. And there's big competitive gain for those who get there first.

Download the report. To find out more about the work they do, download this brochure. Find The Others & Me on LinkedIn and Instagram.

In this podcast MediaCat Magazine's Editor Mike Piggott chats to the founder of Studio Gilmore, Paddy Gilmore, about how and when he first began thinking of incorporating humour into his work, going into brands to do 'humour audits', the fine line between comedy and tragedy, how Sigmund Freud fits into all this, and some of the best humorous marketing and advertising work he's seen in recent times.

You can also read this written interview we did with Paddy.

In this pod our Editor Mike Piggott chats to Claire Atkin, CEO and Co-Founder of Check My Ads, the adtech watchdog. They discuss how Check My Ads has evolved from an agency to an institute, Claire's definition of brand safety, dismantling the disinformation economy, what's happening inside corporations right now, what a better advertising system might look like, as well as the possible positive and negative impact that AI might have on brand safety in the future.

They also briefly manage to talk about lemons. This podcast is half an hour long, and packed with lots of insight and wisdom from Claire. We hope you enjoy.

Sign up to Check My Ads newsletter, to stay updated on the latest developments around brand safety.

For this podcast our Editor Mike Piggott spoke to Glenn Fisher. Glenn is an author, copywriter and speaker. His book The Art Of The Click was shortlisted for a Business Book of the Year award. He also created a copywriting podcast, All Good Copy, and is co-founder of The Fix, a project by copywriters for copywriters.

They discussed the state of the marketing industry when it comes to copy, and how copywriters need to be involved earlier in the creative process, the things Glenn learned from their inaugural event Fix Fest, long copy and humour in copy, as well as briefly, somehow, touching on I'm A Celebrity... Get Me Out Of Here!

For this latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Rani Patel. Rani is MD and Founder at CALLING, Adweek Europe Future is Female winner 2021, and Campaign Top 10 Trailblazer 2021, and a returning guest to the pod. They discussed the July theme at the magazine of Truth and Lies, Rani's new agency CALLING, work the agency did for Trans Pride 2023, their Medium blog called CALLING Verses, which explores topics such as Black masculinity, trans pride, and advertising, how and why transparency is so important for brands and businesses, and where Gen Z stands in terms of truth and trust.

CALLING was founded in January 2023 by Rani Patel and Josh Tenser, CALLING is a creative collective, invented for a world of change; advertising with a higher calling. CALLING is a different choice for brands seeking a creative partner that reflects the world their audience lives in. By using a fluid, collective model, the CALLING team is designed to constantly reflect changes in culture. Helping brands be seen by their audience — and allowing communities to see themselves in the work those brands produce. Clients include: Dr. Marten’s, Self Space, Inner Circle and Interflora.

CALLING VERSES is the writing platform by CALLING — the creative collective for a world of change. Monthly chapters by friends who are heard less often. You can find out more about CALLING on IG and LinkedIn.

Rani's first podcast with us: Rani Patel on the fluid identity of Gen Z