Explorez tous les épisodes du podcast Media Savvy with Bonnie Taub-Dix
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| Media/Press Kits Made Simple: What to Include and What to Leave Out | 22 Jan 2025 | 00:20:46 | |
In this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality. Bonnie also tackles hot topics like whether you should include pricing and social media numbers, sharing personal tips and strategies for maximizing your media kit’s impact. With practical advice and real-world examples, this episode is packed with actionable insights to elevate your media game. What You’ll Learn:
Quick Tips Mentioned in This Episode:
Creating a media kit is an investment in your professional future. Take these tips and start building a kit that will leave a lasting impression on the media, brands, and collaborators you want to work with! If you found this episode helpful, subscribe, leave a review, and share it with someone who’s ready to take their media presence to the next level. Follow me on Instagram @BTDmedia for more media-savvy insights.
Bonnie’s Resources:
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| The Power of Partnerships: The Ups and Downs of Collaboration with Elizabeth Ward and Hillary Wright | 08 Jan 2025 | 00:39:07 | |
In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity. We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packed with insights, practical advice, and inspiration. They don’t hold back on their take on this topic.
What You’ll Learn in This Episode
Links and Resources
Key Takeaways
Bonnie’s Resources:
Let’s Connect! Love this episode? Don’t forget to subscribe to the Media Savvy Podcast! Follow me on Instagram @BTDmedia for more media tips and updates.
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| Confidence Chronicles Part 1: From Shy to Shine — Lessons to Help You Overcome Self-Doubt and Step into Your Strength | 11 Sep 2024 | 00:18:34 | |
Episode Summary: In this powerful episode of the Media Savvy Podcast, host Bonnie Taub-Dix takes you on a personal journey from shy and insecure to thriving in the media world. If you’ve ever felt like confidence is something other people have but not you, this episode is for you. Bonnie shares heartfelt stories from her own life, from childhood insecurities to overcoming self-doubt in her career as a media expert. You'll learn how confidence is a skill that anyone can build—and discover practical tips to help you step into your strength. Whether you’re a seasoned professional or just starting out, this episode will show you how to silence the self-doubt that’s holding you back and replace it with confidence that sticks. In This Episode, You’ll Learn:
If you enjoyed this episode, don’t forget to subscribe to the Media Savvy Podcast so you don’t miss the next installment of the Confidence Chronicles series! Please leave a review and share this episode with someone who could use a confidence boost. Your support helps spread the word and keep the confidence conversation and media making going. Bonnie’s Resources:
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| Stefani Sassos: Navigating Magazine Media and Mastering the Art of the Pitch | 05 Sep 2024 | 00:39:53 | |
In today’s energizing episode of Media Savvy, we sit down with Stefani Sassos, the power behind nutrition and fitness at Good Housekeeping Magazine. Stefani shares her unique blend of expertise and heartwarming authenticity, lifting the veil on the life of a media-savvy nutritionist who can make working with media never seem like a 'heavy lift’ while never leaving her Big Fit Greek ethos behind! In This Episode:
Resources Mentioned:
Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
About Our Guest: Stefani Sassos, MS, RDN, CDN, the Nutrition & Fitness Director at the Good Housekeeping Institute, is a registered dietitian, certified personal trainer, and an exemplar of fitness and nutrition expertise. Her dedication to evidence-based content empowers millions to make informed choices for a healthier life. Between CrossFit sessions and family time, Stefani is a driving force for trustworthy health information and a testament to living a balanced life. | |||
| From Pitch to Published: How to Get Noticed and Land Media Coverage Like a Pro | 28 Aug 2024 | 00:22:04 | |
Welcome to another dynamic episode of the Media Savvy Podcast—the go-to place for boosting your media skills and transforming yourself into an expert who can't be ignored! I'm Bonnie Taub-Dix, and today, we're diving deep into the fine art of pitching to the media. In This Episode:
Bonnie’s Resources:
A BIG Thank You:
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| Staying in the Spotlight: Keri Gans on Remaining Relevant, Credible, and a Trusted Media Source | 21 Aug 2024 | 00:48:11 | |
In this episode, Bonnie Taub-Dix sits down with the seasoned media dietitian Keri Gans to explore the evolving media landscape and share invaluable insights from their extensive experience in the field. Join Bonnie and Keri as they discuss:
1. Media Evolution: The most significant changes in how dietitians are featured today versus the past glory days of TV and magazines.
2. Maintaining Credibility: Keys to staying credible and reliable with reporters in today’s digital world.
3. Interview Preparation: Tips and tricks for preparing for interviews with online publications compared to traditional media.
4. Secret to Longevity: The “secret sauce” that keeps them in the media spotlight when many others have faded away.
5. Behind-the-Scenes Stories: A favorite behind-the-scenes story from one of Keri’s memorable TV appearances.
6. Handling Unusual Questions: The most unexpected question Keri has ever been asked in an interview and how she handled it.
7. Advice to Younger Self: The one piece of advice Keri would give to her younger self just starting out in media.
8. Balancing Act: Strategies for balancing a busy media career with personal life and avoiding burnout.
9. Staying Relevant: How Keri keeps her content fresh and engaging in the age of social media influencers.
10. Favorite Media Moment: Keri’s favorite media moment and a dream media opportunity she still has on her bucket list.
11. Top Media Tip: Keri’s favorite media tip for newcomers to the industry.
Tune in for a captivating conversation filled with practical tips, personal anecdotes, and a peek into the future of media dietetics. Don’t miss this chance to learn from the best in the business! Keri’s Resources:
Bonnie’s Resources:
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| Steer the Story: Bonnie Taub-Dix Reveals 3 Techniques to Conquer Any Interview | 07 Aug 2024 | 00:08:35 | |
If you’ve been watching political shows of late, and I don’t know how you can avoid them, I’m sure you’ve noticed how frustrating it is when a guest is asked a question and they answer with a completely different answer that had nothing to do with the question. You know what I mean? It drives me crazy. However — there are times during YOUR interviews when it’s important to know how to pivot and dance away from a difficult question or a topic that you don’t want to talk about. And that’s what we’re going to address today. In this episode, Bonnie Taub-Dix discusses how to handle difficult questions during media interviews. She introduces three powerful techniques: bridging, flagging, and hooking.
In This Episode:
These 3 techniques can help you control and steer your media interviews, ensuring that your key messages are communicated effectively.
Bonnie’s Resources:
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| Pitch Perfect: The Art of Brand & Talent Matching with Parker Wallace | 24 Jul 2024 | 00:53:49 | |
Prepare to dive into the world of media matchmaking with the Emmy-nominated culinary-lifestyle expert and entrepreneur Parker Wallace. In this episode of the Media Savvy Podcast, Parker opens up about her unique career trajectory that merges the roles of talent broker and talent, her passion for connecting talents (particularly dietitians) with brands, and the secret sauce behind successful brand partnerships. In This Episode:
Resources Mentioned:
Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
About Our Guest: Parker Wallace is an Emmy nominated journalist turned culinary-lifestyle expert and entrepreneur. With a career that has spanned across television, writing, and political reporting, Parker brings a wealth of experience and energy to every project she touches. Through her work with Good Life Television, Parker dedicates herself to training and booking talents for campaigns that capture the attention of any audience. | |||
| Ellie Krieger: Cooking Up Media Fame with a Heaping Side of Sincerity | 10 Jul 2024 | 00:47:01 | |
In this episode, Ellie Krieger show us where nutrition wisdom meets culinary excellence and how she’s brought that to her media journey. Ellie, a James Beard Award-winning author, host of hit shows like "Healthy Appetite" on Food Network and "Ellie's Real Good Food" on Public Television, shares her approach to a life where, as she so perfectly says: “In my food world, there is no fear or guilt, only joy and balance.” Listen in to see how Ellie became a superstar based upon a foundation of authenticity and trust. In This Episode:
Resources Mentioned:
Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
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| Anna Medaris: From Editor to Freelance Pro - Mastering Journalism and Storytelling | 26 Jun 2024 | 00:55:58 | |
Get your notepads ready for a masterclass in journalism and storytelling as we chat with Anna Medaris, a maestro of the written word and a connoisseur of compelling narratives. From her hectic days in a newsroom as an Editor to navigating the dynamic world of freelancing, Anna reveals the ins and outs of a media career built on authenticity, diligence, and a an obvious talent for putting pen to paper. In This Episode:
Resources Mentioned:
Bonnie’s Resources:
About Our Guest: Anna Medaris, a former editor turned fabulous freelancer, has made a name for herself with her insightful reporting and relatable writing style. Anna navigates the media world with an authenticity that resonates with readers and colleagues alike. She continues to craft stories that not only inform but also connect on a human level, proving that the best journalism is not just read; it's felt. | |||
| How to Become an Instagram Expert with, Literally, The Instagram Expert, Sue B. Zimmerman | 05 Jun 2024 | 00:48:18 | |
Today the Media Savvy Podcast is talking all about Instagram success with the unparalleled Sue B. Zimmerman! She's not only a top influencer and coach but also a beacon of knowledge and strategy in the online marketing world. Get ready to amp up your Instagram game as we uncover the secrets of engagement, authenticity, and business growth on this powerful platform. In This Episode:
Resources Mentioned:
Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
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| Bonnie Taub-Dix: From Unexpected Beginnings to Media Mastery - A Trailblazer's Guide to Limitless Success | 29 May 2024 | 00:24:03 | |
Welcome to the premiere solo episode of the Media Savvy Podcast! I’m Bonnie Taub-Dix, your guide on this journey to mastering the media landscape. In this episode, I’m taking you behind the scenes of my own path—how a surprising event led me to become a dietitian nutritionist and inadvertently thrust me into the media spotlight. From building a thriving private practice to becoming a national spokesperson and starting my media training business, I’ll share the secrets and strategies that helped me and can help you transform your career. Plus, stay tuned for a chance to win a free consultation to boost your media presence! In this Episode:
Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
About Bonnie Taub-Dix: I'm an award-winning author, registered dietitian nutritionist, and media personality, celebrated for my Media Savvy podcast, my book "Read It Before You Eat It – Taking You from Label to Table" and my website BetterThanDieting.com. My media expertise has been featured in thousands of stories in all forms of media, including television, radio, and podcast shows, as well as print and online platforms. It is through this mastery of media that makes me dedicated to coaching others through media training and courses, empowering them to excel in the spotlight. Beyond my professional accomplishments, I enjoy creating heartwarming recipes as well as pursuing my passions for painting and writing. My profound commitment to the intersection of food and communication defines my remarkable career...and now I want to teach YOU how to get your name in the news! | |||
| Bonnie Taub-Dix: The Niche Dilemma: How to Stand Out Without Boxing Yourself In | 18 Dec 2024 | 00:15:07 | |
Welcome back to the Media Savvy Podcast! In this episode, we’re tackling a big question that stirs up debate across industries: Should you niche down your business, and if so, how far is too far? As someone who has built a career blending my expertise in nutrition and media, I’m sharing insights from my own journey to help you find the perfect balance between standing out in your field and leaving the door open for growth. Whether you’re a dietitian, entrepreneur, coach, or professional in any field, this episode is packed with actionable advice to help you decide if narrowing your focus is right for you — without boxing yourself in.
What You’ll Learn in This Episode
Memorable Quote from This Episode: “Your niche should give you focus, not limitations. It’s not about shutting doors — it’s about opening the right ones.”
Bonnie’s Resources:
Let’s Connect! If you found this episode helpful, please subscribe and leave a review! Your feedback means the world to me, and it helps others discover the podcast. Share this episode with a friend or colleague who’s wondering if niching down is the right move for them. Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark.
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| Authentically Joy: Joy Bauer’s Journey from Nutrition Expert to Media Stardom | 22 May 2024 | 01:02:56 | |
In today's flavorful episode of Media Savvy, we're dishing out a hearty helping of inspiration with Joy Bauer, the dietitian who's transformed the way America views health and wellness. Joy takes us through her career, from clinical beginnings to becoming a household name, all while serving up the nutrition advice we've come to trust and appreciate. In This Episode:
Resources Mentioned:
Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
About Our Guest: Joy Bauer is the nutrition powerhouse who's blended science, media, and a sprinkle of star power to become one of the most recognized dietitians in the country. With a career that's as nourishing as it is glittering, Joy continues to be the trusted voice guiding Americans toward healthier living. Whether it's on the TODAY show, social media, or in her numerous books, Joy's advice is as digestible as it is sensible. | |||
| Mastering the Mic with Mike Pacchione | 15 May 2024 | 01:04:33 | |
Get ready to amplify your speaking skills because today's episode of Media Savvy is all about the art of oration with the magician of speechwriting, Mike Pacchione. Whether he's sculpting a keynote or coaching a nervous speaker to center stage confidence, Mike has the magic touch that transforms public speaking from daunting to dynamic. In This Episode:
Resources Mentioned:
About Our Guest: Mike Pacchione, melding the meticulousness of a scientist with the creativity of an artist, is the trusted voice behind some of the most influential speeches today. Endorsed by the likes of Donald Miller for his transformative coaching, Mike has honed his talent for public speaking into a fine art. When he's not busy crafting compelling speeches, you can find him elevating others to reach their full speaking potential. Bonnie’s Resources:
Threads: https://www.threads.net/@bonnietaubdix
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| Media Magic: Dawn Jackson Blatner on Spreading Joy & Wellness in Media | 08 May 2024 | 00:52:29 | |
Dawn Jackson Blatner, RDN, is a dynamo in the field of nutrition and wellness, recognized for her boundless enthusiasm and commitment to bringing joy into every aspect of her work. Whether she's crafting candles, donning a mermaid costume, or sharing her expertise on a reality show, DJ's approach to healthy living is infectious and effective. With a philosophy that's as practical as it is fun, DJ inspires her audience to embrace a joyful, balanced lifestyle. In This Episode: DJ's Origin Story: DJ shares her journey to becoming a dietitian and reminisces about her first experience in the media spotlight. Reality TV Insights: Get an exclusive behind-the-scenes look at DJ's experience on a reality TV show and how it shaped her future endeavors. Thinking Outside the Box: Discover DJ's unconventional approach to nutrition and how it resonates with the brands she partners with and why they keep coming back to her. The Business of Joy: Learn how DJ incorporates joy into her work and why it's a fundamental component of health and wellness. Media Savvy: DJ divulges her secrets to keeping presentations fresh and engaging, and how she uses different platforms to connect with her audience. Looking Ahead: Hear about DJ's aspirations and her "reach-for-the-stars" goal. Top Tip: Dawn’s top tip is, “Media is a place where people get educated, entertained, and inspired and so when I work with media -- I want to make sure I’m doing all those things and most importantly, I want to make sure my audience gets my message and that they’re inspired to act. Guest’s Resources: Dawn Jackson Blatner's Website: https://www.dawnjacksonblatner.com/ Follow Dawn on Instagram: @dawnjacksonblatner Buy "The Flexitarian Diet": https://www.amazon.com/Flexitarian-Diet-Vegetarian- Healthier-Prevent-ebook/dp/B001FA0OAK Buy "The Superfood Swap": https://www.amazon.com/Superfood-Swap-Without-C-R-P/dp/0544535553 Follow Dawn on Instagram: @dawnjacksonblatner Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass Bonnie’s website: https://betterthandieting.com BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers Follow Bonnie on Social Media: Instagram: @bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Media is a place where people get educated, entertained, and inspired and so when I work with media -- I want to make sure I’m doing all those things and most importantly, I want to make sure my audience gets my message and that they’re inspired to act. | |||
| Media Savvy Trailer | 26 Apr 2024 | 00:01:37 | |
The Media Savvy podcast will take you behind the scenes where the best in the business, from traditional TV experts to social media gurus, will be sharing their secrets to becoming a pro in the media. You’ll hear from seasoned journalists, producers, speech coaches, podcasters and social media superstars. And BTW… they’re not just going to tell you WHAT they did to get their names in the news — they are going to show you WHY and HOW building your reputation in media can also boost your business! | |||
| Unmasking Myths with Jaclyn London: A Crusade Against Nutrition Misinformation | 04 Dec 2024 | 00:52:20 | |
Introduction: In today’s episode of the Media Savvy Podcast, we’re joined by the fearless Jaclyn London, a dietitian renowned for her bold stance against nutrition myths and misinformation. Jaclyn shares her insights on the importance of credibility, the challenges of countering false claims, and how to empower yourself to be a beacon of truth in the media frenzy. What You’ll Learn:
Closing Thoughts: Jaclyn London not only educates us on the dangers of misinformation but also inspires us to raise our voices against it. Tune in to learn how you can make a difference and help foster a more informed and healthier society. Don’t forget to subscribe to our podcast, leave a review, and share this episode with anyone who wants to learn how to stand firm in their truth in the face of myths and misinformation. Jaclyn London’s Resources: Website: https://www.jaclynlondonrd.com/ Instagram: @jaclynlondonrd Book: Dressing on the Side: https://www.amazon.com/gp/product/1538747456?tag=hacboogrosit-20 Bonnie’s Resources:
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| Silence the Stress: How to Beat Media Anxiety | 20 Nov 2024 | 00:14:11 | |
Host: Bonnie Taub-Dix, MA, RDN, CDN Podcast: Media Savvy Episode Overview: Feeling anxious about TV, radio, or print interviews? You’re not alone! In this episode, I share proven strategies to turn nerves into confidence and shine in any media setting because even the calmest-looking interviewee may be silently trembling, and you’d never know it. Bonnie knows firsthand how those butterflies in your stomach can feel more like a swarm of bees but she doesn’t let those feelings distract her from what she needs to accomplish or from getting her messages out there. Staying sharp and focused is especially important when you’re representing brands. What You’ll Learn:
Key Takeaway: Preparation and a positive mindset are your secret weapons. Embrace your nerves, use them as fuel, and remember: confidence grows with every step you take. Call to Action: Subscribe to Media Savvy for more insider tips, and share your media experiences — exciting and exhausting — with me on Instagram @BTDmedia! Teasers: Next up: how to stand out with your message, the importance of a media kit, and getting press coverage even without a huge following. Bonnie’s Resources:
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| Freelance Freedom: Tips to Thrive as a Writer and Build Media Connections with Stephanie Thurrott | 06 Nov 2024 | 00:56:35 | |
Episode Description: In this episode of Media Savvy, Bonnie sits down with Stephanie Thurrott, a seasoned freelance writer and content creator with over 20 years of experience. Stephanie has contributed to major platforms like Today.com and Everyday Health, covering topics ranging from health and wellness to travel and food. Together, we explore the art of freelance writing, how to get started, and the evolving role of media for writers. Whether you're an aspiring writer, a professional looking to establish yourself in the media, or someone navigating the unpredictable world of freelancing, this episode is packed with practical advice and inspiring insights! Key Topics:
Links and Resources: Connect with Stephanie Thurrott: Email: Steph.thurrott@gmail.com or subscribe to my Mexico City Substack: www.eternalspringcdmx.substack.com
Bonnie’s Resources:
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| Confidence Chronicles Part 2: Let’s Slay Ten Confidence Killers Before They Do Damage | 23 Oct 2024 | 00:17:00 | |
Episode Summary: In this episode of Confidence Chronicles, Bonnie Taub-Dix dives deep into the sneaky confidence killers that show up when we least expect them—whether you’re preparing for a big media interview or simply sharing your expertise with the world. From the fear of rejection to second-guessing and even fear of success, Bonnie unpacks the emotional blocks that can derail your confidence and prevent you from stepping into your true potential. QUICK ANNOUNCEMENT: If you’ve ever dreamed about working with media, it’s time to stop dreaming and start making it your reality! And I have something special just for you!
For my Media Savvy listeners, I'm slashing the price of my Media Master course but this discount is only available until the end of October.
This isn't just a course—it’s your stepping stone to mastering the spotlight and excelling at any interview — whether it’s for TV, social media videos, radio, podcasts, print or online platforms. If you order now it also comes with special bonuses like my pitching template and my detailed equipment list if you want to set up a home studio plus my media makeup favorites including where to buy my favorite makeup and how much it costs.
If you want to elevate your media game and really make an impact, the time to act is now. Enroll today by just going to my website BetterThanDieting.com and hit the Media Course tab. Enter the code SAVE150 to grab your special discount at checkout OR go to btdmedia.teachable.com/p/media-masterclass, and let's start this journey together. Enter SAVE150 at checkout and let’s ignite your media career today! C’mon — let’s ignite your media career and turn your credibility into visibility. You’re just a step away from getting YOUR name in the news! Enroll today and start your journey to becoming media-savvy. ----
Through personal stories, Bonnie shares her own challenges with these confidence killers and reveals actionable tips to squash them before they do any damage. This episode is packed with practical advice for anyone struggling to find their voice—whether in front of a camera or behind the scenes. In This Episode, You’ll Learn:
If you found this episode helpful, share it with someone who could use a confidence boost! And don’t forget to subscribe to Media Savvy for more empowering strategies. Together, we can silence those confidence killers and rise above them. You’ve got this! Remember: You get to decide how far you go, how hard you push, and how bright you shine. Bonnie’s Resources:
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| Mastering the Art of Storytelling: Aly Walansky, Superstar Scribe of the Media World | 02 Oct 2024 | 00:37:31 | |
Join us on this inspiring episode of the Media Savvy Podcast as we delve into the world of journalism with the incredible Aly Walansky, a journalist who has mastered the art of captivating audiences across a vast range of media platforms. From lifestyle to hard news, Aly’s versatility and insightful storytelling have made her a standout figure in today’s media landscape. What You'll Learn in This Episode:
Connect with Aly Walansky:
Thank you for tuning into the Media Savvy Podcast. If you enjoyed this episode, please subscribe and share it with others who might appreciate Aly’s profound insights into journalism and storytelling. Don’t miss our next episode for more enriching conversations with media experts! Bonnie’s Resources:
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| Networking Naturally: Mastering Any Social Scene with Ease | 25 Sep 2024 | 00:17:00 | |
Welcome: Bonnie Taub-Dix, host of the Media Savvy Podcast, welcomes listeners to a new episode focused on effective networking at industry conventions. Today's Topic: Today’s topic highlights networking at large events like the Food & Nutrition Conference and Expo (FNCE), but the tips we’re talking about here can really apply to any social situation that requires schmoozing — whether it’s a work-related conversation or cocktail parties. Bonnie shares her personal experiences and offers insights into making meaningful connections, even when it's overwhelming. Key Highlights:
Conclusion: Bonnie wraps up by emphasizing the exciting and invigorating aspects of networking, despite its challenges. She encourages listeners to view each interaction as a mini-interview and to remain authentic. Be sure to grab the tip sheet Bonnie mentioned: “Confidence - How to Find Your Voice and Lose Your Insecurity to Build Your Media Business”. Go here: https://bit.ly/BTDMediaMakers
Bonnie’s Resources:
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| Demystifying Self-Publishing with Expert Liz Jalkiewicz | 18 Sep 2024 | 00:44:49 | |
Introduction: Welcome to today’s episode where we dive into the world of self-publishing with the guidance of Liz Jalkiewicz, a seasoned expert in Amazon self-publishing. (Spoiler alert: it’s easier than you think to get your own book published!) Whether you’re a dietitian, healthcare professional, or anyone interested in publishing your own work, this episode is packed with invaluable insights. What You’ll Learn:
Liz’s Resources:
https://thedietitianeditor.myflodesk.com/octoberworkshop Bonnie’s Resources:
Thank you for joining us. We hope this episode helped inspire you to explore the world of self-publishing. Be sure to subscribe for more episodes to help you grow personally and professionally. Until next time! | |||
| What’s Hot, What’s Not: Shannon Crocker on Spotting Trends That Matter | 02 Apr 2025 | 00:39:03 | |
Episode Summary: In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone showing up in media today. Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headlines, health decisions, and public perception. In This Episode, You’ll Learn: - Why watching trends isn’t just for brands—it’s a power move for media professionals - How to tell the difference between fleeting fads and foundational shifts - Creative, lesser-known ways to stay informed about nutrition trends - The top trends Shannon is watching in 2025 (you might be surprised!) - Smart strategies for using trends to boost engagement and relevance on social media and beyond Golden Moments: Shannon reveals a trend that took off faster than expected—and how she pivoted her messaging A thoughtful discussion on navigating trends that feel ethically tricky or scientifically shaky How dietitians and health professionals can use trend tracking to stay visible and credible in the media Why You Should Listen: Whether you’re a dietitian, health communicator, or media-minded entrepreneur, this episode is packed with actionable insights, relatable stories, and a fresh take on how trends can help you stay relevant, resonant, and real in a rapidly evolving media landscape. Shannon’s Resources: Website: shannoncrocker.ca Shannon IG: @shannoncrocker.rd https://www.instagram.com/shannoncrocker.rd/ Linkedin: https://www.linkedin.com/in/shannoncrockerrd/
Spark website: sparknutritioncommunications.ca (under construction, the new site will be up by early next week!) Spark IG: @sparkrds https://www.instagram.com/sparkrds/ Spark Linkedin: https://www.linkedin.com/company/spark-nutrition-communications/
Bonnie’s Resources:
Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one! | |||
| Boost Your Business Through Media with Bonnie Taub-Dix: Strategies for Credibility & Clients | 19 Mar 2025 | 00:15:43 | |
Media doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field. In this episode of The Media Savvy Podcast, I’m sharing: How my media appearances transformed my career The #1 mistake people make after landing media features How to leverage media to boost credibility and business growth Why playing the long game is more powerful than chasing trends The media world moves fast, but opportunities don’t just happen—you create them. Learn how to step into the spotlight with confidence and turn media features into tangible business success. Ready to take your media presence to the next level? My course, "How to Work With Media & Make Media Work for You," gives you step-by-step strategies to land features, secure partnerships, and build long-term credibility. Join now! https://btdmedia.teachable.com/p/media-masterclass Bonnie’s Resources:
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| Sound Advice: Building a Trusted Voice in Podcasts and Beyond with Melissa Joy Dobbins | 05 Mar 2025 | 00:42:09 | |
Episode Summary: In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ranging from fad diets to farming. What You’ll Learn in This Episode:
Guest Bio: Melissa Joy Dobbins, RDN, LD, CDCES, is the CEO of Sound Bites® Inc., where she specializes in food and nutrition communication, training professionals to improve their media, presentation, and communication skills. Her Sound Bites® Podcast has been a trusted source of evidence-based nutrition information for over a decade. Melissa’s accolades include the Media Excellence Award from the Academy of Nutrition and Dietetics and Outstanding Nutrition Entrepreneur of the Year. Links and Resources:
Bonnie’s Resources:
Don’t miss this engaging conversation packed with insights for dietitians, podcasters, and media professionals alike! If you enjoyed this episode, please subscribe to the Media Savvy Podcast, leave a review, and share it with your network. Connect with us on Instagram @BTDMedia and let us know your biggest takeaway! Your feedback means SO much!
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| Media Savvy with Bonnie Taub-Dix – 3 Media Mistakes Holding You Back (and How to Fix Them) | 19 Feb 2025 | 00:15:57 | |
Episode Title: 3 Media Mistakes Holding You Back (and How to Fix Them) Host: Bonnie Taub-Dix, RDN, Media Coach & Author Episode Summary: If you’re a dietitian or health professional trying to break into media but feel like you're constantly overlooked, this episode is for you! In today’s show, I’m tackling 3 major media mistakes that might be holding you back—and, more importantly, how to fix them. Whether you struggle with overcomplicating your message, feeling nervous on camera, or not knowing what to pitch, I’ve got practical, real-world strategies to help you step up your media game. What You’ll Learn in This Episode: Mistake #1: Jargon Overload – How to simplify your message so it’s digestible, engaging, and quotable. Mistake #2: Lack of Confidence – Why media success isn’t about being perfect—it’s about being prepared. Mistake #3: Not Knowing What to Pitch – How to craft compelling pitches that make journalists want to feature you. Episode Highlights: The biggest reason dietitians don’t get quoted in the media (and how to change that) Why speaking like a research paper will get you passed over for interviews My best trick for sounding polished on camera—without memorizing a script How to make your pitches so good that journalists can’t ignore them The simple formula for turning vague topics into specific, media-friendly pitches Resources & Links: Work with me! Want to get featured in the media and own your interviews like a pro? I can help. Take my media training course – How to Work with Media and Make Media Work for You walks you through everything you need to become media-savvy. Get the details [here]. 1:1 Media Training – Need personalized coaching? I offer one-on-one media training sessions to help you fine-tune your pitches, prep for interviews, and sharpen your media presence. Email me at mediasavvybtd@gmail.com or DM me on Instagram @BTDmedia to book a session! Let’s Connect! Have questions or media challenges? DM me on Instagram or email me—I’d love to hear from you! Subscribe to the Media Savvy Podcast so you never miss an episode. Get more media insights—Sign up for my newsletter for expert tips delivered straight to your inbox. Thanks for tuning in, and remember—your voice deserves to be heard!
Bonnie’s Resources:
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| From Kitchen to Camera: Raeanne Sarazen’s Guide to Recipe Writing and Media Mastery | 05 Feb 2025 | 01:00:15 | |
In this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, while uncovering the secrets behind crafting impeccable recipes and mastering the art of food styling. Whether you’re an aspiring food writer, a seasoned stylist, or just curious about what it takes to write recipes for publication, this episode is packed with actionable tips and inspiring advice. Raeanne’s honesty about her challenges and triumphs in media will resonate with anyone looking to elevate their career. Oh — and you’ll also see why Raeanne almost made me cry!
What You’ll Learn in This Episode:
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Raeanne’s Resources:
Bonnie’s Resources:
Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one! Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark. | |||
| The Good, the Bad, and the Ugly of Reporters (and How to Tell the Difference) | 22 Jan 2026 | 00:09:33 | |
Not all reporters work the same way, and learning how to spot the difference can save you time, frustration, and a lot of unnecessary stress. In this episode, Bonnie breaks down the three types of reporters she’s encountered throughout her career, from true collaborators to rushed deadline-fillers to those who expect far more than they should. You’ll learn how to recognize each type early, how to respond professionally, and what to say when a media request crosses the line. Bonnie also shares practical language you can use to protect your time, set boundaries, and still maintain strong media relationships. Whether you’re new to media or have been doing this for years, this episode will help you approach interviews with more confidence and clarity. In This Episode, You’ll Learn:
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| A Mistake That Keeps You Off Reporters’ Fave Lists | 08 Jan 2026 | 00:06:28 | |
Getting Quoted Isn’t the Win — Getting Invited Back Is Most people think landing a quote is the goal when working with media. But that’s only the beginning. In this short solo episode, Bonnie shares a behind-the-scenes moment that perfectly illustrates the difference between a one-time media appearance and becoming a trusted expert reporters rely on again and again. Drawing from decades of experience on both sides of the byline, Bonnie breaks down:
If you want to build long-term media credibility (not just chase clips), this episode is for you. Listen now and start showing up like the expert editors love working with. Connect with Bonnie:
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| Staying Relevant in a Saturated Media Landscape with Bonnie Taub-Dix, RDN | Media Savvy Podcast | 25 Jun 2025 | 00:11:22 | |
Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”? Or maybe you’ve wondered how anyone manages to stay relevant with new trends, new platforms, and new people popping up every single day. If that sounds familiar, this episode is for you. In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not. From reinventing myself as the media landscape evolved to embracing inspiration without falling into comparison, I’ll show you why you don’t need a huge following to make a lasting impression — you just need your voice, your values, and a willingness to stay curious. You’ll hear about:
Whether you’re just getting started in media or you’re trying to find your footing again, this episode is your pep talk, strategy session, and reality check — all in one. Because the truth is: there’s room for you. No one else can do it quite like you. Connect with Bonnie’s:
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| Media Without the Spotlight: Melissa Mitri’s Smart Strategies for Getting Seen and Paid | 28 May 2025 | 00:53:02 | |
Think you have to be on camera to work in media? Think again. In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight. We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strapped professional in today’s fast-paced media world. What we cover: The power of authentic networking (and why cold pitching isn’t your only option) How to land brand work even if you’re not a content creator Off-camera media opportunities that introverts and busy parents will love How Melissa stays top-of-mind with editors and gets called back again and again Tips for staying organized when you're juggling writing, consulting, and clinical work Her #1 piece of advice for anyone trying to break into media today About Melissa: Melissa Mitri, MS, RDN, is a freelance writer, nutrition consultant, and media expert who works with top outlets, brands, and health platforms. She helps professionals get seen and published — even without being on camera — and brings a relatable perspective through her ongoing work in private practice. Follow Melissa on Instagram: @melissamitri.rd Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid. Connect with Bonnie:
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| When the Spotlight Feels Heavy: What Speaking on a Big Stage Taught Me About Confidence | 14 May 2025 | 00:12:17 | |
What happens when the spotlight doesn’t feel exciting… but heavy? If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you. In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about: job dissatisfaction in our profession. And yes... I was nervous. After decades in the media, that might sound surprising. But here’s what I’ve learned: confidence isn’t something you find once—it’s something you build over and over again. In this episode, you’ll hear:
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| Nicole Culver: Evergreen Sales, Media Skills & a 15-Min. Ritual Built a Powerhouse Brand | 30 Apr 2025 | 00:44:30 | |
Episode Summary: In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins. They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best advice for balancing ambition with everyday life. What You’ll Learn: How evergreen sales can create consistent income—and why it's about connection, not just conversion The crossover between successful media pitching and successful sales strategies Why celebrating your wins (instead of downplaying them) is key to both business and media success The small daily ritual Nicole swears by to stay focused and grounded as a CEO How to balance building a business while raising a family — without burning out Nicole’s best advice for anyone ready to step into the spotlight and grow with confidence Connect with Nicole: Nicole's Website Listen to The Shift Show Podcast Follow Nicole on Instagram Connect with Bonnie: Bonnie’s Resources:
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| 5 Myths About Media That Are Holding You Back (and What to Do Instead) | 16 Apr 2025 | 00:13:13 | |
Think you need to be an extrovert, a supermodel or have 10 years of experience to get quoted in the media? Think again. In this empowering episode of the Media Savvy Podcast, I’m busting 5 of the most common myths that hold brilliant, talented people back from becoming media contributors, podcast guests, brand partners, and go-to experts. We’ll cover:
Plus, I’ll share real-life stories from my media journey and clients I’ve coached, along with practical tips you can use right now to take your next step. If this episode lights a fire in you, let’s talk. Book a discovery call and let’s uncover how to build your media brand and your bank account—on your terms. My contact info is in the show notes or DM me on Instagram @BTDmedia. Tune in, take notes, and let’s turn your voice into visibility. And by the way—you’re looking mighty media savvy today. Bonnie’s Resources:
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| Fear of Speaking? How to Find Confidence in the Spotlight with Linda Ugelow | 10 Dec 2025 | 00:37:34 | |
Does public speaking make you sweat? Shake? Want to run and hide under the table? You’re not alone — and this week’s guest is here to help you flip the script on stage fright. Linda Ugelow (that’s YOU-guh-lo) is a speaking and confidence coach, vocal expert, and author of Delight in the Limelight. She once dreaded speaking herself — now she helps professionals, authors, and entrepreneurs turn fear into freedom in front of the mic, camera, or boardroom. We’re talking emotional fears, physical symptoms (hello, dry mouth and shaky hands), voice control, filler words, and the real reason confidence isn’t optional if you want to show up and stand out in your career. Whether you’re prepping for media interviews, workplace presentations, or just want to stop second-guessing yourself every time you speak up — this episode is for you. Tune in to learn: What fear of speaking is really about — and how to reframe it Tips for calming your body and steadying your voice How to stop using filler words without sounding robotic The surprising link between posture, presence, and performance Why your voice matters (even if you're not on stage) Because confidence isn’t just for the spotlight — it’s for every room you walk into. Connect with Linda Ugelow (YOU-guh-lo):
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| Mic Shy, Money Smart: Build Your Brand (and Your Bank Account) Off-Camera | 12 Nov 2025 | 00:19:57 | |
Episode Summary: You don’t need to be in front of the camera to make media work for you. In this episode, Bonnie shares smart, actionable strategies for building credibility, visibility, and income — even if you’re the kind of person who prefers to stay behind the scenes. Whether you write for brands, consult for companies, or lend your expertise to journalists, we’re discussing the countless ways to get seen (and paid) without ever going live. You’ll learn how to position yourself as a trusted voice, create value behind the curtain, and grow a career that works for your personality and your goals. In this episode, you’ll learn:
Mentioned in this episode:
If you enjoyed this episode, don’t forget to:
Connect with Bonnie:
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| Mic or Camera Shy? Media without the Spotlight Part I | 08 Oct 2025 | 00:08:58 | |
Mic Shy? Camera Shy? No Problem: Why Media Isn’t Just About the Spotlight - Part I When people think about “working with the media,” they picture TV lights, live interviews, or influencers pointing at captions on TikTok. But the truth? That’s only a small slice of what media is about. In this episode, I take you behind the curtain of my own recent conference experience — where I wasn’t representing a brand, I was the brand. I’ll share what I learned from standing at my own booth, talking with dozens of dietitians and health professionals who admitted they weren’t pursuing media… not because they didn’t want to, but because they were afraid. Inside this episode you’ll hear: Why fear of being seen holds so many experts back Why you don’t need a ring light, a blowout, or a million followers to be media savvy How media is about more than being on stage — it’s about getting your message heard in ways that fit you If you’ve ever whispered to yourself, “media isn’t for me,” this episode is here to prove otherwise. Tune in to Part 2 next, where I’ll share the powerful off-camera media roles that could be your perfect fit. Connect with Bonnie:
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| From Full-Time RD to Full-On Visibility: Gillean Barkyoumb’s Bold Career Pivot | 17 Sep 2025 | 00:34:13 | |
When Gillean Barkyoumb came to me for media coaching, she was working full-time, raising two little ones (now three!), and dreaming of more. We created a strategy to help her carve out time for media work—and today, she’s a thriving entrepreneur and voice you’ll definitely want to hear from. In this episode, we talk about: • Her journey from 9–5 RD to full-time business owner • What gave her the confidence to start showing up in media • How she balances business, family, and her popular Supper Club • Tips for dietitians ready to pivot into media work Follow, review, and share if you loved this episode. And by the way — you're looking mighty media savvy today! Connect with Gillean: Instagram → @itsgillean Website → www.itsgillean.com Connect with Bonnie:
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| From Media to Money: Turning Influence into Income | 03 Sep 2025 | 00:18:26 | |
Ever wonder how media exposure can actually pay your bills? In this episode of The Media Savvy Podcast, Bonnie Taub-Dix breaks down the real ways to turn media appearances into income — without paying a PR firm a dime. From TV interviews and article quotes to podcasts, recipe development, sponsored content, consulting, webinars, and more — Bonnie shows you how to leverage your expertise, build credibility, and create multiple revenue streams. She also busts common myths: ego-boosting media features won’t pay the rent, and you should be getting paid for your time and knowledge, not handing over cash to strangers. Tune in for practical tips, mindset shifts, and real-life examples that will have you saying: “I can do this!” Key Takeaways:
Connect with Bonnie:
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| From Scrolling to Scaling: How LinkedIn Can Elevate Your Brand & Business with Gisela Bouvier | 13 Aug 2025 | 00:34:16 | |
Most experts and entrepreneurs spend hours on Instagram or Facebook — but the real goldmine for media, business, and career growth is LinkedIn. In this episode of Media Savvy, LinkedIn strategist Gisela Bouvier shares how to transform your profile into a powerful tool for visibility, credibility, and high-value connections. Discover how to:
If you’ve been overlooking LinkedIn, this is your guide to making the most of the platform — and turning it into one of your most valuable business tools. Listen now on your favorite podcast app or watch us on YouTube. Get in touch with Gisela: Check out her Media Reel here & download her Media Kit! Gisela on LinkedIn: https://www.linkedin.com/in/giselabouvier/ Gisela’s email: gisela@giselabouvier.com
Connect with Bonnie:
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| How to Reframe Rivalry: Stop Competing. Start Connecting. | 30 Jul 2025 | 00:16:24 | |
Description: Feel like everyone else is already doing what you want to do? You’re not alone — but you are seeing it all wrong. In this solo episode, Bonnie shares how to reframe competition as a tool for growth instead of something that holds you back. You you heard that right, you rivals could be your teachers. You’ll hear why comparing your messy behind-the-scenes to someone’s polished highlight reel is never a fair fight, how to turn envy into education, and why today’s competitor could be tomorrow’s mentor or collaborator. Plus, Bonnie shares personal stories and strategies to help you stop shrinking and start reaching out. In this episode:
Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid. Connect with Bonnie:
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| How to Land a Book Deal: Meghan Stevenson Shares What Publishers Actually Want | 09 Jul 2025 | 00:48:38 | |
Have you ever dreamed of writing a book?
Maybe you’ve had the idea tucked away for years… or maybe a literary agent or publisher has come knocking, and you're not sure what to do next. Either way, today’s episode will help you finally move forward with confidence. My guest is Meghan Stevenson, a former editor at Simon & Schuster and Penguin who now runs a boutique publishing consultancy helping experts, entrepreneurs, and thought leaders land traditional book deals—with clients earning over $6 million in deals from publishers like Penguin Random House, Wiley, and Hay House. In this episode, Meghan shares:
Whether you’re ready to start writing or still sitting on a brilliant book idea, this episode will help you finally take the leap. Connect with Meghan: Take the quiz to find out if you're ready to write your book: https://www.meghanstevenson.com/quiz Website: meghanstevensonbooks.com Email: hello@meghanstevensonbooks.com Instagram: @megstevenson Tiktok: @meghan.stevenson.books YouTube: @meghanstevenson
Connect with Bonnie:
Enjoying the show? You know I’d love it if you would follow, rate, and review the Media Savvy podcast! Tag me @BTDmedia and share your biggest takeaways. | |||