Explorez tous les épisodes du podcast Media Roundtable

The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned… Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger (CEO & Founder, Podscribe) “ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.” - Tom Webster (Partner, Sounds Profitable) The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.

“Anybody that tries to change what the audience wants is crazy.” - Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road & Veritone One) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda Romano - SVP, Media, Oxford Road Neal Lucey - EVP, Strategy & Product, Oxford Road Conor Doyle - President, Veritone One The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in.

“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement. The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let’s jump in.

“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James Cridland (editor of Podnews and Podcast Business Journal). The team is talking: research gems, Spotify’s video push, podcast’s identity crisis and more. Let’s dive in.

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio. We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in.

“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.

“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future. The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let’s dive deeper.

“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, The Dana Carvey Show) and David Spade (Tommy Boy, Just Shoot Me), fresh off their hit podcasts Fly on the Wall and Superfly. We’re diving into: why stars make podcasts, the power of comedy, and 8-minute ad reads. Let’s jump in.

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO & Founder, Dan Granger, will lead both organizations. So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it’s such a big deal. The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They’re talking value-alignment, industry impact, and how it’ll help CAOs. Let’s dig in.

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go. The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more. Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for. Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant

“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” Brian Reed, (Host of Question Everything, S-Town - This American Life) The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Life) about Brian’s new hit podcast Question Everything, 7 years in the making. Back in 2017, Australian journalist, Gay Alcorn criticized S-Town as being "morally indefensible". After brushing off that criticism, Brian Reed did something extremely clever: he sat down for an in-depth chat with Alcorn in the Question Everything podcast pilot. Together, Dan and Brian discuss: the origins of S-Town and Question Everything, ethics and bias in storytelling, journalistic principles for advertisers, and more. Let’s dive in.

“Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass), Emily Deason, (Senior Manager, Offline Marketing, Babbel), and Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise). This all-star lineup is talking: testing the right thing, trusting hosts, cross-pollination, and more.

“When you can find the right partnership with a host, it can truly transform your business.” Steve Blackford (Head of LifeLock Customer Acquisition, Gen) The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of LifeLock Customer Acquisition, Gen), and Tor Thilert (Senior Lead for Global TV Advertising, Shopify). They’re talking: Audio Allies, Budget Splits, Podcast’s Blurring Lines, and more. Let’s dig into it.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds). “I just think audio deserves a little bit better.” Oskar Serrander (Co-Founder/CEO, Wondercraft)

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey. Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge: “We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.” – JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's)

“What is the state of audio advertising? It's under construction.” -Dan Granger (CEO & Founder of Oxford Road) The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford Road), Miranda Romano (VP of Media Services, Oxford Road), and Neal Lucey (EVP, Strategy & Product, Oxford Road). They presented a first-of-its-kind report to help CAOs understand where we’ve been, where we are, and where we’re going. The team covers: Automation–Our Frenemy, Going Global, Sufficient Brand Safety & Suitability, Transformational Tactics, and so much more. Let’s dig in.

The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees. Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) and welcoming Tess Ryan (Associate Media Director, Oxford Road). The team is talking: Two Kinds of True Crime, Research Superpowers, What Brands Want, and more. Let’s dig in. “The beauty of podcasting and its greatest challenge is this fragmentation.” - Dan Granger (CEO & Founder, Oxford Road)

The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose. Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing the power of audio for ‘good.’ Together they cover: thoughtful ad breaks, long-lasting partnerships, celebrating wins, and getting started the right way. Let’s dig in. “The right stories, the right way, for the right reasons.” Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie)

“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.” Pete Birsinger, CEO & Founder, Podscribe For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that. This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know: “What’s the right amount of ads for a podcast?” Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands. For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below. https://oxfordroad.com/the-danger-of-rising-podload

“You don't need pictures in front of you to see what you're feeling.” Kraig Kitchin, Audio Legend The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects." Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager for many on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode of the Media Roundtable) As if that weren’t enough, he’s also Co-Chair and 2024 Inductee to the Radio Hall of Fame and Co-Founder of Premiere Networks. Join Stew and Kraig, as they wax poetic on the science and emotion of audio and break down ads from Lowe’s, Progressive, Babbel, and Home Depot.

“It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama). They’re talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let’s dive in.

"It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client Services, Oxford Road) The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees: Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Dominic Palombo, (Senior Partnerships Manager, Caldera + Lab) James Ingrassia, (EVP of Client Services, Oxford Road) The team’s talking: summer camp vibes, creative testing, the maturing audio industry, ideal ad load, and more. Let’s dig in.

“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings!

Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode, we feature 3 of Oxford Road’s ‘middle children’—folks who joined us at the halfway point of our existence, who also have a BIG hand in developing our agency into who we are today. Giles Martin (EVP of Strategy and Insights), Ricardo Martinez Simental (VP of Client Services), and Melissa Altamirano (Operations Manager) hopped into the recording booth with Dan Granger (Oxford Road CEO and Founder) to reminisce on all things Oxford Road over the last half-decade, while setting their sights on the future of audio.

“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually doing? - Adam Curry, MTV Video Jockey & Host of No Agenda We like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting. However, if there’s anyone his senior in the industry, it’s Adam Curry (MTV Video Jockey and host of No Agenda). Known as the Podfather, he was into podcasting in the early 2000s, back when apps were called applications and (to quote Bowling for Soup) music was still on MTV. Needless to say, Adam Curry and Dan Granger’s conversation on this week’s Special Edition Media Roundtable podcast was as insightful as it gets. They covered a wide range of topics, from the peculiarity of last week’s presidential debate to the evolving definition of “podcast,” and literally everything in between. Take it from us: you won’t want to miss this one. Let’s dig in.

If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA). They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Riviera. We’re talking creativity’s role in marketing, forecasts for the macro environment in 2025, the value of AI in audio, and so much more. Listen to the full episode to hear audio advertising insights you won’t find anywhere else.

“A podcaster is talking to your exact target audience.” - Hala Taha Today, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself! These two advertising experts reveal their secrets to making B2B podcast ads truly resonant and effective. Hala’s insider tips? Know and use the product, be a storyteller, and be a broken record. Listen to the full episode to hear Stew and Hala get into the nitty gritty of making great B2B ads and hear their live ratings of real-world podcast ads!

“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know. ‘Have we ever not known before?’ Well, every day of our history, we've not known. So there's the lesson.” - Lindsay Graham (CEO & Founder, Airship) The Media Roundtable is back! This week we’re looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing company (American Criminal, American Scandal, American History Tellers, & more.) Together, they discuss our messy past, uncertain futures, and everything in between. Let’s dig in.

“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?” Dan Granger (CEO & Founder, Oxford Road) The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question: “What do brands want?” At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you. We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in.

The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip next year). Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jetsetters Miranda Romano, (SVP of Media Services, Oxford Road) and Giles Martin (EVP of Strategy and Measurement, Oxford Road). Plus our old friends Amelia Coomber (Head of Marketing and Growth, Podscribe) and keynote speaker James Cridland (Editor of Podnews and Podcast Business Journal) are here to share their highlights. The team is talking: US & International markets, the future of international audio, lessons for stateside events, navigating nuances, and more. Let’s dig in.

If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out. Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters?

You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through the power of AI.” - Giles Martin (EVP, Strategy & Insights, Oxford Road) Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week’s top audio stories and there’s a lot to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking: Podscribe's International moves, Smart Moms, the VC Podcast Rush, Attack of the Clone (Voices), and so much more. Let’s dig in.

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.” Nikhil Arora (Chief Growth Officer, Albert) The Media Roundtable is back! This week we’re giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford Road) with special guests Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise) and Nikhil Arora (Chief Growth Officer, Albert). The team is talking: audio’s suitability elephant, getting the most from your host, Zero-to-One Sonic Branding, A/B Testing that actually works, and more. Let’s dig in.

“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with the wrong answer and no competitive advantage. Media is human behavior.” Chris Binns, (Chief Strategy Officer, Open X, WPP) The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer should ask themselves: “What’s the core purpose of Audio in an advertiser's ecosystem?” Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road) with special guests Chris Binns, (Chief Strategy Officer, Open X a WPP agency) and Andrea Stillacci (Founder & President, Herezie, Paris). This all-star audio team is talking: $200 headphones, the ultimate sidekick, the value of deep dives, and more. Let’s jump in.

You can say you're compliant, but if there's no auditing, you're judging your own homework.” Neal Lucey (EVP, Strategy & Product, Oxford Road) It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP Creative, Oxford Road). Stew’s joined by fellow Oxford Road experts James Ingrassia (EVP, Client Services, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road). Plus we have the world’s favorite Radio Futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking: Neil Young getting back together with Spotify, Spotify quiet-quitting the IAB, Audacy’s wide world of sports, and more. Let’s dig in.

“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.” Joel Beckerman, Founder of Made Music The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes a person whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel Beckerman is the author of Sonic Boom and the Founder of Made Music, an award-winning global sonic branding agency racking up wins with every brand from Tostitos to AT&T. Join Stew and Joel as they cover all the major and minor notes of sonic identity and break down radio heavyweights like Whole Foods, Vicks, and Xfinity.

The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B. This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio. “You can't just say, ‘hey, let's give audio a shot–we're just going to throw a bunch of money at it and see what happens.’ You really need to hone in on what you expect will happen and what your benchmarks for success are going to be.” - Rion Swartz (VP, Brand Marketing, Constant Contact) Hosting again is Oxford Road founder and CEO Dan Granger, with Pierre Bouvard himself, and an all-star crew of deep thinkers with extensive B2B chops: James Ingrassia (EVP, Client Services, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road), and Rion Swartz (VP, Brand Marketing, Constant Contact). Together they’re talking all things B2B audio including balancing the long-term and short-term, why everyone should look beyond Business, why good things take time, and a whole lot more. Let’s dig in.

“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.” Jason Calacanis, Entrepreneur and Podcaster In this episode of the Media Roundtable, we’re bringing you a very special fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road founder and CEO Dan Granger sat down with the one and only Jason Calacanis at the CAO Measurement Forum. Jason’s been shaping the internet for decades as an entrepreneur, angel investor, author, and podcaster hosting multiple shows, including This Week in Startups and the world-famous All-In Podcast. Together they talked about the age of efficiency, why Brand wins, getting the absolute most from your ads through big swings, and a whole lot more. Let’s dig in.

CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry Edition of the Media Roundtable recapping the biggest moments and distilling days of insights into bite-sized chunks with no travel. Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow attendees and agents of influence Stew Redwine (Oxford Road VP of Creative Services), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and James Ingrassia, (EVP of Client Service, Oxford Road). And we’re beyond pleased to welcome back the keynote speaker at this year’s event, and frequent MRT guest, James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). Join us as we recap the most significant takeaways of this year’s event and distill days of insights into a bite-sized chunk with no travel or expense report needed. “To see somebody (Amy Poehler) that has the option of being in any type of media they want, choosing podcasts… is very validating for where we are at with this channel.” - Dan Granger (Oxford Road founder and CEO)

AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things. In partnership with GoLocalise, we’re able to offer this week’s Media Roundtable podcast in your native tongue, whatever that may be. While everyone else is hyping up translating podcasts into foreign languages, we're breaking boundaries by making podcasts accessible to animals too! That's right, now your furry friends can absorb knowledge from our industry experts. Forget French, Mandarin, and Tagalog – we're talking about translating into "woofs," "meows," and even "moos." Imagine your Fiddo catching up on the latest marketing trends or your Mr. Beans, the cat, getting insights into the advertising world. We've even made our podcasts accessible for our bovine buddies and majestic elephants! So, buckle up as we dive into the first-ever Oxford Road Media Roundtable Industry Edition for animals. From barking breakthroughs to purr-fect strategies, this podcast has something for every creature, big or small. Tune in and let the learning begin – because at Oxford Road, even the animals get a seat at the table. Happy April Fools!

C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not disappoint. Dan Granger (Oxford Road founder and CEO) is hosting again, joined by fellow agents of influence Kristen Duenas, (Associate Media Director, Oxford Road), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and Ricardo Martinez, (VP of Client Services, Oxford Road). And we’re beyond pleased to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). “Listeners aren't stupid. They have a lot of choices and they might check you out, but they're probably not going to stay if you're not actually good at the craft.” -Dan Granger (Oxford Road founder and CEO) We’re talking buzzy new sports podcasts, Ringer’s (mostly) AI-proof union deal, the British Podcast Invasion, and so much more. Let’s dig in.

The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of advertisers keeping in mind the hosts' humanity on the other end of those talking points they’re sending over. He welcomes a real host and real person who’s at the top of his game but always looking to get better–Jordy Meiselas. Jordy’s one of the three Founders of the wildly popular MeidasTouch Network and co-host of The MeidasTouch Podcast. Join them as they break down four ads from BetterHelp which aired on some of the top sports podcasts. Which are better (and which need help)? “I know my audience better than anybody… as long as I can understand where the brand wants me to go with that message, I can find a perfect world to marry the two.” - Jordy Meiselas, co-Founder MeidasTouch Network, co-host The MeidasTouch Podcast

If you're looking for them to make a great impression with your ad, first, you need to make a great impression on the host.” - Dan Granger (Oxford Road founder and CEO) Chief Audio Officers, it’s time for an all-new Industry Edition of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow agents of influence Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer and Planner Extraordinaire), and Neal Lucey (Oxford Road EVP, Strategy & Product). And we’re overjoyed to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). We’re talking Oscars, why brands need to focus on female listeners and hosts, Rooster Teeth shuttering, whether or not Crime pays, and so much more. Let’s dig in.

“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.” - Joanna Robinson, Podcaster, Author It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusing on the other side of the microphone. That’s right, we have a bonafide star podcast host sitting down with our very Stew Redwine (Oxford Road). Taking time from her busy podcasting schedule is Joanna Robinson. Joanna is a writer, podcaster, and cultural critic for The Ringer appearing on several shows including The House of R (covering all things fandom) and Trial By Content. She’s a former senior writer for Vanity Fair penning multiple cover stories, and in 2019, SyFy dubbed her the "Queen of Game of Thrones." Together, Stew and Joanna cover the intimacy of fandom and podcasts, how brands can write copy that hosts will love, and the joys of long-term sponsorships. Let’s dig in.

“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.” Pete Birsinger, CEO & Founder of Podscribe It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio Officers like you. Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. And we’ve brought back the absolutely best person to break down this report–Pete Birsinger, CEO & Founder of Podscribe. Together we’re talking ad lengths, iOS shakeups, and for all your audio choices, if the juice is worth the squeeze. Let’s dig in.

“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.” Mark Pollard, Author of “Strategy is Your Words” The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one person, so Stew welcomes Strategist Supreme Mark Pollard–podcast host, author, and CEO of Sweathead. Join them as they break down ads from big names with bigger budgets–Progressive, Apple, Verizon, AT&T, and Pfizer. The real question: are their strategies sound? Or do they hit a sour note?

“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.”

• Evan Shapiro, Media Cartographer, CEO of ESHAP

In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant who’s making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy.

Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. In the hot seat is Evan Shapiro. Evan is a media cartographer and the CEO of ESHAP with one of the more fascinating backgrounds you’re ever going to find. He’s an adjunct professor, the Former EVP of NBCUniversal Media, the Former President of IFC (thanks for Portlandia, Evan!), and his substack, Media War & Peace, is a must-read for Neal and over 9,000 other subscribers. Together we’re talking the decades-long decay of trust in the news post-Watergate, our social media echo chambers, and of course, we “follow the money”. Let’s dig in.

“You get to a size where there’s a lot more downside in taking on a risk of switching partners than upside.” - Dan Granger, Oxford Road founder and CEO Attention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road’s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We’re talking about what Joe Rogan’s new $250M Spotify deal means for podcasting, and an even bigger deal–Nathan joining Oxford Road. Let’s dig in.

Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of podcasts, and more. Let’s dig in.

“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate Ad Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson, Head of Research & Insights at amp sound branding, to discuss the 9th and final Audiolytics™ Key Component: Execution. In short, does every word count? Join us as we try and feast on a combo of the best audio ads McDonald’s has to serve up. Are we “lovin’ it” or are these arches made of fools’ gold?