Here we are with two band members from the band 2ŁØT. We will be speaking with Omar Jahwar II (Drummer, co-producer) and Robert Trusko (Bassist, Music Director, Ableton Push Player, co-producer). 2ŁØT is a genre-blending five-piece band creating transformative music that fuels social change. Known for their unique style, Electronic Jam Music (EJM), which merges hip hop, soul, funk, jazz, rock, and electronic elements, 2ŁØT approaches music as a tool for connection and advocacy. Formed during a period of uncertainty, the band—comprised of Rudy Love Jr, Omar Jawar II, Sage Judd, Chase Koch, and Robert Trusko—draws inspiration from the 2nd Law of Thermodynamics, striving to combat social entropy with themes of resilience, community, and support.

Their new single, “Call For Me,” emphasizes the power of unconditional love and connection, underscored by a poignant music video about healing from substance abuse. A portion of the song’s proceeds supports The Phoenix, aligning with 2ŁØT’s dedication to addressing addiction recovery and social isolation. As they anticipate the release of their debut album this fall, 2ŁØT continues to inspire listeners to embrace connection and join their movement of positivity and societal impact. We will also get to hear their upcoming personal and professional goals with releases and contributing to non-profits.

Lillimure is a singer, songwriter, and producer based in NYC. Influenced by melodies of her multicultural upbringing, she draws from introspective lyricism and pulsing grooves for when you want to run away and find yourself at the same time. Lillimure’s genre-bending sound can be described as pop with a heavy sensibility to musicianship influenced by sounds from R&B, jazz, and folk to the likes of John Mayer, Tom Misch, and Emily King.

Her journey began as a songwriter with her first single “Summer Blues” in 2017. Her latest singles, "Lately" (2024)and "Favorite Song" (2023), debut her work as a producer as well as showcase the band she tours with. Lillimure’s music has made its way to many stages including locally at the Pleasantville Music Festival, The Mercury Lounge opening for Kiltro and Eaglin, and her annual return to the New York Botanical Gardens, and internationally at The Forge in London and Salotto Di Alice in Naples, Italy.

Her upcoming body of work surrounds the emotions of knowing people and places for a brief period of time, and keeping those memories close as the pages turn. Find her on all social media @lillimure to keep up with her latest projects! Lillimure's next upcoming goals are to focus on her show at the Mercury Lounge on December 15 as well as her upcoming music video and single "Slow Rider" releasing in 2025.

Wendy Parr, The Holistic Artist Coach + Founder of The Parr Method has spent 30 years in the entertainment industry empowering recording artists to develop their authentic voice with consistency across every platform. She empowers recording artists Melanie Martinez, Regina Spektor, Sara Bareilles, Ballistik Boyz, PVRIS, Qveen Herby, Marc Bassy, + took A Great Big World from 1st vocal session to a GRAMMY.

Compass, her 6 month artist development program takes pro + emerging artists on a deep dive into who they are empowering them to lean into and layer their weirdness, passions, and skills to create a magnetic and authentic brand. Wendy excels at bringing out the truth of the artist, the heart of their story + Uses her coaching skills to elevate, expand and take the artist somewhere new vocally + artistically.

She has been featured at the largest TED community, TEDx Gateway, NAMM, Jump Global, CLIVE DAVIS Institute, NYU, Chiat Day, CD Baby DIY Conference, and MusiCares. We will get to hear more about her programs and courses and basically a crash course 101 on living the life as a potentially successful artist.

Here we are with a C-Suite Executive, entertainment professional, and MBA candidate. Here name is Sienna Jackson. She is the founder and CEO of Zoran Creative Strategy which is a social impact and consultancy firm that works with clients to maximize their triple bottom line within the intersection of cause, culture, and capital. She is getting her MBA at UCLA Anderson and has a plethora of experiences within media for over 13 years and in philantrophy. She started college at 14 doing journalism and political news. She then transitioned to film licensing and the music industry. She gives $10,000 advice to current students and recent grads pursuing opportunities in the entertainment industry.

For more information on Sienna Jackson, you can look at her LinkedIn: https://www.linkedin.com/in/siennajackson/.

Here we have an independent artist Kid Nozy and here he is going to share what it's like launching your own songs without a label and doing all the hard work while being persistent and hustling. He is featured on the DSPs including Spotify and SoundCloud. He is going to share his advice on pursuing your dreams in the music industry and what it is like being an independent R&B/Hip Hop artist. 

Here is Brock Bentley and here he is going to share what it is like working in the tour and events space as well as going on cruise ship to cruise ship  being a DJ. He has had a plethora of experiences being a DJ. He is going to share his wisdom and his actionable personal and professional goals. We will also get to hear some of the quotes he has in the back of his mind keeping his mind fresh and optimistic with enthusiasm. He has a very grateful mindset in regards to garnering opportunities in the music industry and now let's hear more about his wisdom that he shares with others and his eclectic background.

Here we have Parde Bridgett, the Creative Director at 9Rooftops. He has a unique background working as a writer in TV News and now he works in digital marketing working with a plethora of different brands including: AT&T, McDonalds, Disney, car deals, and hard seltzer. He is going to talk about media campaigns and what goes into a marketing plan and all the tips and tricks he can share to others. He is going to share his advice to people in their 20s and how to build their portfolios.

Here we are with Andrew Portwood. He grew up in Colorado working at concerts and festivals sneaking into Red Rocks. He has had a lot of professional mentors along the way. He went to Belmont in Nashville and worked at the Ryman Auditorium and then moved to NOLA to work at the Joy Theatre under Winter Circle Productions and AEG Presents as the GM. He has worked at a number of venues in NOLA including MKTG, DBA, and the Howlin' Wolf. We are going to also learn about his experience and his music entrepreneurial journey as the founder of Fox Pocket where he does music industry consulting.

To learn more about Fox Pocket and Andrew Portwood: www.foxpocket.co

Here is writer and director for Ela Road Films and proud member of the Writers Guild of America, Colin Francis Costello. He has many accolades incuding writing many episodes for PBSKids. He's been nominated for a Midwest Emmy award. He has written and directed short films including "Dreamwisher" which has won ten awards and "The After Party" which has played in 25 festivals internationally and has won five. Colin’s writing has gotten the attention of Spike Lee (whom he helped launch an ad agency with), Michael Bay, Dr. Maya Angelou, Reginald Hudlin, Tim Burton, Jan DeBont, Marcus Nispel, Pam Thomas, Disney, ABC, Netflix and The Montecito Picture Show Company. We are going to learn about his writing background and also his passion for helping others as an educator and advocate for aspiring writers. Colin volunteers for Young Storytellers, helping Latinx and Black 5th graders develop their screenwriting voices. He also teaches screenwriting at UCLA Extension and is a freelance journalist for Reel 360 News, an online outlet that covers advertising and entertainment.

Here today we have a singer-songwriter Sasha Salk. Here today is going to talk about his new EP called "Red Shirt" as well as his new upcoming works entitled "Useless Commentary" which has been released in mid-January. We will learn about his life growing up in Chicago and then graduating from Tulane (Roll Wave!) studying music. Sasha is going to explain his tips and tricks on working in the NOLA music industry. Credits: Red Shirt Artist: Sasha Salk Management: Sasha Salk Production: Mixed and Mastered by John Abbey at Kingsize Sound Labs (in Chicago, IL) Engineered by Sasha Salk, Jack Miele, and Adam Keil Recorded at The Music Shed (in New Orleans, LA) Label: S/R Shoes // Worn Down Artist: Sasha Salk Management: Sasha Salk Production: Mixed and Mastered by John Abbey at Kingsize Sound Labs (in Chicago, IL) Engineered by Sasha Salk, Jack Miele, and Adam Keil Recorded at The Music Shed (in New Orleans, LA) Label: N/A

We are back with Melissa Brogan. She is a music industry touring professional. She is going to chat about her eclectic experience working for Prodigy Artists working for a handful of clients that she does day-to-day artist management for. She also does nightlife advocacy for Four4Consent which is a company that focuses on making dance spaces safer. Melissa also does hospitality advancing and helping run artist relations for Groove Cruise along with any sort of additional freelancing on the side for different productions so my day to day look is hardly ever the same. We are going to learn about three different sectors of the music industry: the artist touring side, the management side, and the non-profit side. 

Here is Sabrina Li and she is very knowledgable about the artist side of the music industry. She grew up in Hong Kong born and raised, went to school in the UK and recently moved to the US. She lived for a plethora of years in the UK working with artists and helping them with their endeavors. She was involved in social and professional clubs within the music industry at her school. She also completed a certificate at UCLA Extension in Music Business. Today, we are going to learn all things about the artist management side working with R&B artists and what it's like to get mentorship within the music industry.

Here is Elliott Simon. We are going to chat about the touring space today. He has always had a fascination and passion for the music industry from seeing a tour bus to buying a Blink 182 t-shirt to become a fan he has always wanted to be a part of the music industry in some sort of capacity. After college, he stated in event management and learned about the ropes to work in the music industry. He has worked in numerous positions working for the Grammys, SuperBowl, 4 tours, 9 cruises, and 50 festivals in various roles working with numerous types of personalities and people in the business. We are going to learn about what got him passionate about the events space and his upcoming career and personal endeavors.

Here we are with Steelheart's lead singer Miljenkio Matijevic. He is expanding his artistic footprint with a big-screen debut in the acclaimed dramedy Trust in Love, directed by Mick Davis. The film, already a global festival success with 23 awards, releases in theaters and on VOD in August 2024. Alongside acting, Matijevic is crafting new music with Niclas Engelin of IN FLAMES, delivering a darker, heavier rock sound expected later this year. He will also hit the road with SteelHeart on their 2024 tour, with performances across the U.S.

We are back on the Media Industry Guru Podcast. We are with an amazing content creator and top-notch A LIST GO GETTERS in the entertainment space. Born and raised in Manhattan, 24 year old who graduated recently with her MS and BS from USC (Fight On!). She is a content creator and developer in the mental health and chronic development space. She has worked with tons of different brands and I had the pleasure of getting to meet her in the TikTok Brand Ambassadorship program. She is a leader in the mental health and chronic illness advocacy spaces. Here now is Gigi Robinson where we will learn about her upcoming goals within the content creator space. 

To learn more about Gigi and her projects: www.gigirobinson.com

We are back on the Media Industry Guru Podcast with Alex Norocea and here he chats about the DJ and live events space. Here we are going to talk more about his background as Alex working in finance for about fours years before transitioning to the music world. He worked for a ticket start-up in addition to going full-time within the events space. He started as a DJ for a resort brand along with helping start other companies in Florida. He has a lot of tips and tricks within the entertainment industry and definitely has the entrepreneurial mindset. Here, we will learn what got him the music industry bug and we will get to hear more about Club Med Turks and Caicos which will occur March 27-March 31, 2023.

We are back on the podcast here interviewing Jimmy Guido. For those that don't know, I initially started off my career in film and TV and met Jimmy through a cool dude s/o to Rylan at Irwin Entertainment. He is a Manager of TV Development at IPC and here he is going to explain all things about what TV Development encompasses, what he does on a day-to-day basis and how he got his start in the film industry by traveling all the way from New Jersey all the way from LA to go to USC (Fight On!). He started his career at WME in Unscripted TV Development. Here, he will explain what working at an agency is like and how he was able to transition from WME to IPC (an Emmy Award Winning television company that has recently become a part of Sony Pictures). Here, we will learn about his day-to-day, his upcoming personal and professional goals as well as a new TV show that his team have launched called The Climb which is released in Jan.

To Learn More About IPC, check out: https://theipcorp.com/

Today we are going to hear from Savannah aka Smallz. Who is Smallz? She is mighty and powerful she started in the hip hop and dance space and worked her way through to becoming an independent hiphop, pop, and R&B artist. Her biggest inspirations and MJ and JB. We will get to take a list to a couple of her songs and the advice she gives on not giving up.

Credits:

CLOSE - Smallztru

ABOUT U -Smallztru

Label: S/R

Production: Hustla

Here we have Brandon Lew a former child actor where his family did a lot of TV commercials. He was also the model for Buzz Lightyear. He studied producing at NYU and transitioned full time to work at Participant Media. Here we will learn about his eclectic background and we will talk about his leadership roles at NYU including the first-ever talk show at NYU entitled "Views from NYU." He served an executive producer, showrunner, and host. Now, he is settling down to use his MBA to work in the entertainment industry. 

Here we are with Tinah Ogalo. She has been super invollved in the entertainment industry space. She has been watching the entertainment tonight show since she was a child. She has been inspired by Oprah, Ryan Seacrest, Britney Spears, and Viola Davis. She is a social media coordinator for Paramount Pictures and has her own freelance podcast called In Your Twenties. It is a great platform for people navigating what they're doing on a social and professional level. We are going to interview her and how has she been featured in Washington post and her advice and her upcoming goals in the media business.

https://podcasts.apple.com/us/podcast/in-your-twentys/id1509388156

Here we are with Josh Simons, founder and CEO of Vampr. Vampr is a location based social and professional media platform which helps with music discovery and connects artists with music industry professionals. Josh started this in 2016 and it keeps on growing, growing and growing and his firm has been featured on the Austrailian Financial Times best businesses in 2017. Here, we will chat about the different types of money streams for generating a business from the ground up including crowdfunding and venture capitalism and what it's like to not work a 9-5 job.

https://www.vampr.me/

Random question but do you like theatre and skating. Here, I’ve had the pleasure of meeting Mina Kopp who I interned with at Warner Music Group. She has also held an internship at Red Light Management and is very passionate about theatre management. She is wrapping up her last semester at Pace University and is off to law school in the fall at Brooklyn Law School where she aspires to become an entertainment Intellectual Property lawyer. Let’s welcome future lawyer Mina Kopp to the Media Industry Guru podcast where she is going to provide some theatre advice, her skating hobby, and her endeavors in law.

Ari Nisman is the President and CEO of Degy Booking International and Degy World LLC. To share more about his background, he got the music bug as a college student at the University of Michigan. At the time, he was exploring the sports and music industries. He saw that the music side really stood out to him when he was in his fraternity. He managed a band during his college career and signed the band on his roster. This what started Degy Booking International. Degy is responsible for 3,000 events and bookings a year and 30 countries globally. The firm now has 3 separate divisions including a Metaverse department that helps organize digital fan engagement and virtual bookings. Degy Booking has over 150 entertainers and speakers and is one the largest buyers for the military dense, college, corporations, summer camps, and minor league baseball. Some of the company's roster includes: Pitbull, Maroon 5, Imagine Dragons, Train, John Legend, Florida Georgia Line, Charlie Puth, Spike Lee, Tim Mcgraw and more. Ari is going to share his background and the formation of the company Degy. 

https://www.degy.com/

Here is Lindsey Solomon, founder of Lindsey Media and focuses on PR in Fashion and in the cultural arts. Initially when he started his career he will talk about how he worked at Happy Socks where he worked with artists including Pharrell, Snoop Dogg, and Robert Rodriguez. We are going to get to hear about PR and Lindsey growing up in the Big Apple and all the advice that he shares with his interns that he got from his professional colleagues.

Here in today's episode we are with Alany Rodriguez. Alany is a conference programmer at SXSW where she oversees the music mentor sessions, workplace track, and assists with new music conference initiatives. Her main role is to curate and showcase inspiring, creative, and forward-thinking content at SXSW by working with top industry professionals from around the globe. At 18 years old, Alany began working in the music industry. She started at Bass Concert Hall on UT Austin’s campus and climbed her way up into gaining invaluable experience working or interning at companies such as Warner Music Group, Live Nation, Pulse Music Group, Orienteer, and her previous role, which was at the Recording Academy working as the Texas Chapter GRAMMY U Representative. During her time at the GRAMMYs, Alany worked on both local and national projects, events, and initiatives, including GRAMMY Week festivities, launching the GU Instagram, GU Social Media lounge at SXSW, Texas Chapter Advocacy Day, GRAMMY Career Day, Up Close and Personal events with artists Leon Bridges and Rico Nasty, GRAMMY U’s national conference, and was a contributing writer for GRAMMY.com. Now in her role at SXSW, she continues to use her experiences in music/entertainment to curate unforgettable and valuable moments that have long lasting impact. We will wrap up the episode talking about her personal and professional goals and what advice she gives to aspiring industry professionals and also artists.

Here is Kailyn Hooten, a business administration major where she looked around USC and stumbled upon a music industry minor. She had a few internships in PR, the live events space, and marketing. Currently, she is doing a FT position as a Marketing Coordinator at Veeps Media. Veeps is a subsidiary of Live Nation and she will talk about her day-to-day responsibilities including social media management, ticketing data analytics and tools she acquired at USC for her day-to-day job. She also works part-time as a VIP Concierge where she has worked for the Greek Theatre in LA. She will talk about what it's like to work in the virtual setting curating livestreams and also an in person concert experience at the Greek Theatre. Kailyn will wrap up talking about mentorship programs and wisdom she gives to rising music industry professionals. She will talk about the types of books she reads about the business, her upcoming goals including traveling to Spain, Denmark, and Vietnam.

Meet Aidan Adler who grew up in Kansas City, MO. Went to college at Tulane and double majored in Political Economy and Music of the Gulf South. He is currently working full-time at The New Orleans Jazz Museum as a Program and Production Coordinator. He is also a guitarist and has performed with George Porter and students at Loyola University in New Orleans. He is going to provide some advice about the music industry and his ventures working in the music industry. We will also get to hear about his guitar experience performing at NOLA venues.

In this episode, I’m bringing on that smooth jazz voice because you know why. I have to introduce a Jazz expert on my podcast, Lydia Liebman. She is the Founder and President of Lydia Liebman Promotions and was featured in Forbes 30 Under 30 in Music in 2020 during the Pandemic. This is woah!!! She is a publicist by trade and has a huge roster of R&B, soul, and jazz clients. She is always optimistic and never stops working and is an associate professor at RocNation School at Long Island University. Let’s now welcome Lydia Liebman to the Media Industry Guru Podcast.

https://lydialiebman.com/

I'm here with Bad Crystal Art AKA Tara Demers. She does the lights, camera, and action in the music industry, not talking about film. She is a digital artist and designs content for artists to create fan engagement. She has also done a ton of photography stuff at iHeart Radio and got even recognized by John Mayer. Now we will learn about Bad Crystal Art's projects and her latest endeavors into digital media and fan engagement.

Have you wanted to study the music industry and learn more about the guide to being a great songwriter? Mike Errico is the author of a new book entitled “Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter.”  He is both a recording artist and a professor at Yale, Wesleyan, the New School, and NYU as well. And he’s here with me now to chat about his songwriting experience, his publication, and his advice to music industry professionals. 

I'm thrilled to introduce you to Joey Vreeland. She has a unique background in the live theatrical performance space from currently pursuing her MFA at Tulane University to even managing a tattoo parlor to even performing in a folk band. We will learn about the different theatrical terminology and what it's like from Joey's perspective to be a stage manager and run the whole show. We will also test her theatrical knowledge and play trivia.

Here today Remy Ozer has a very special story. She started playing guitar then transitioned to being an artist manager while attending USC studying Communications and then after she took a few music industry courses and managed artists on the side. She landed an internship at Warner Chappell and this changed her vision of what type of career she wanted to pursue in the music business. It's interesting how one class and one internship can change your career endeavors. Now she is a licensed attorney for a big music publishing firm. She graduated with her law degree in 2 years. After that she passed the bar during COVID and now is working full-time. We are going to talk about her experience, the advice she gives and then we will quiz her on her music industry experience in law. 

Lights, camera, and action. We are going to talk about all things film. When you start your first job anywhere, regardless at some entry-level standpoint even before that you work at an ice cream parlor, a cashier, etc. I focused mine on entertainment. My first semester after college I worked at a movie theatre cashier and ticket taker. It is such a good way to talk to people including your coworkers and people who come in to the theatre. Joe Berke and I worked together back at Regal Entertainment and here he is today to talk about himself, his background at CSUN. He interned at a variety of different places including in music or Interscope Records for Studio71 and reality TV. We are able to talk about his goals working in the entertainment business where he aspires to be in 5-10 years, what his day-to-day is like as an office PA for Disney and what the different between an office PA and a set PA is.

Here is April Bredael who is a 21-year-old rising music industry professional. She got her start in high school as a journalist. She has had many different internships within the music industry and just wrapped one up at Warner Music in Nashville. The work that she has put into her professional career and helping out artists is outstanding. Taylor Swift is her inspiration and motivation. She has had internships in social media management, A&R, and marketing. She also interned 2x at WMG in summer of 2021 and summer of 2022. She is a part of the Warner Music college marketing program where she is a marketing rep promoting Warner Music to college students on campus at UW Madison. She also wrapped up her first-ever tour experience for Ethan Jewell's Lonely Together tour where she drove across the country gig after gig after gig. She is also responsible for booking and and marketing artists on her college campus's music club. Friends and family call her Girl Boss.

Ruchi Parikh is currently a manager at 3V Method, a management company that represents a diverse roster of artists, writers, and producers. She got her start in the industry in college where during her 4 years she interned for many entertainment companies including Live Nation, Patriot Management, Scooter Braun Projects, and CAA. She started to independently manage some of her friends at USC to start immersing herself in the world of management and was able to land a job at 3V Method post-graduation where she continues to become more involved in the field.

Credits:

Track: Best Dress

Artist: 19&YOU

Label: 3V Records

Track: New Year's Eve

Artist: OSTON

Label: 3V Records

Here we are with Arielle Harris, Founder of RELMORE ENTERTAINMENT. Based in Los Angeles, California, Harris constantly surrounded by the world of music. As her involvement in the music industry expanded, she realized that her passion was in guiding artists and securing opportunities for those who had extraordinary talent and vision. After being taken under the wing of legendary music manager, Trudy Green (Michael Jackson, Janet Jackson, Rolling Stones, Aerosmith, to name a few), Harris quickly learned the effective and constructive ways to be a manager in the entertainment industry. She went on to work for talent managers in the digital space to better understand the landscape and eventually apply her knowledge and connections to the music space under her own company. She's been an independent music manager since July 2021 and has had the fortune of working with some of the best industry on both the talent and industry side. She will talk about what it's been like having her own company and her upcoming goals with her clients. She will also wrap up talking about advice that she's taken along her epic career journey.

I’m super excited to share with you a guest that I’ve known post college. She is a singer/songwriter from Breaux Bridge Louisiana who was involved in Choir and Acapella at a very young age. She just recently moved to LA and works full-time at Junk Food Clothing while also working on her singer-songwriter endeavors. She has recently released her newest single Living in Technicolor that can be streamed on Spotify. She is also a freelance photographer and creates such high quality photos for graduations and weddings galore. She is enthusiastic, is resilient, and always determined to succeed. Here she is…drum roll please for Cassidy Louis.

Credits:

Hideaway

Artist: Cassidy Louis

Management: Self

Label: Self-release

Today we are going to talk about the world of film and TV. Sam Bussell has his own podcast called The Sam Bussell Podcast on Ambigious Solutions. He originally studied film and tv at Hofstra University but then wanted to explore different areas of the media industry and tried out in radio broadcasting and enjoyed it. He was a host and producer for The Screening Room which interviewed people in film and tv. He aspires to be the next editor-in-chief for AMC. Currently, he works at ABC News on the side while developing his podcast. He aspires to be the next journalist in TV and entertainment.

https://ambiguouspodcastsolutions.com/the-sam-bussell-podcast/ 

I’m here with an outstanding guest who has been involved within the media entertainment industry at such a young age. She has worn many hats from being an actress, a college DJ radio broadcaster, director of theatrical productions and singer/songwriter. She has just released her EP called To Me with the band Sound of The Fury. She has also garnered internships at major music industry professional companies and now works at A+E Networks. I introduce to you outgoing, driven, and ambitious Amanda Marino where we will chat about her career path, her advice, and her industry background. Finally, we will get to take a listen to one of her band's songs. The band is called Sound of the Fury and the song is called Worst Thing to Do.

Worst Thing to Do 

Credits:

Music and Lyrics: Amanda Marino

Audio Production: Tim Enny

Mastering: Andy Greatorex

Distribution: Distrokid

Here is Evan Shapiro. He is a very special guest who is the former president of National Lampoon and has been an executive for IFC and Sundance TV, NBCU, and The Public Theatre. He currently is an Executive Producer, Professor at NYU and Fordham & Media Cartographer. He describes himself as a Neoist and has his own newsletter called Media War & Peace. He is also an Emmy and Peabody Award Winner. Here, he is going to share his advice that he gives to his students and his eclectic film experience. Let’s welcome Evan Shapiro, creative executive to the podcast.

Here we are going to talk about the film side of the industry and how to promote and market a film. We are going to learn about brand partnerships and marketing. I have an entertainment executive who is the Executive Vice President, Global Partnerships and Brand Strategy and Head of Location Based Entertainment at Sony Pictures Entertainment. He is responsible for the studio's continued global growth and extension of its brands including Uncharted, Spider-Man, Ghostbusters, Hotel Translyvania. We are going to learn about his marketing strategies and his initiatives, his personal background coming from Tulane to study film. We will also get to hear about one of his first jobs working in media working on big projects as a Field Manager for films including Ghostbusters and Karate Kid.

Here we are with Sofia Gillani. She is a singer-songwriter who started singing around 10 years old. She got inspired by listening to my dad play guitar and discovering particular songs in the car. Sofia is inspired by artists such as Sia and Adele. We are going to learn more about her background growing up in London and one of her debut songs including "Ain't A Game." We will listen to a couple of her songs including "Flames" and "Water Run Dry" as well as her advice for rising artists. 

Credits:

Flames:

Artist: Sofia Gillani

Management: Asif Gillani

Production: Dr Kane Beatz

Label: Sofia Gillani

Water Run Dry:

Artist: Sofia Gillani

Management: Asif Gillani

Production: Dr Kane Beatz

Label: Sofia Gillani

Welcome back to another episode. Today we will be speaking with Michelle Yuen and her transferability of unique skills towards the music industry. She currently works at Chartmetric as a Business Intelligence Analyst. Michelle doesn't really have a background in data analytics. She studied psychology with minors in BEMT (Business of Entertainment, Media and Technology) and Child & Adolescent Mental Health Studies at NYU. She took a statistics course in college and become more inquisitive of analytics. She wears many different hats at Chartmetric including: developing strong business relationships and partnerships, working with trade associations, helping out the educational college sector especially increasing awareness about the platform, and finally developing a stronger client base by supporting the CCO with larger/key accounts. Michelle has also developed two key initiatives for Chartmetric including Make Music Equal, as well as Chartmetric's academic initiative. She is going to explain the initiatives she developed, her experience transitioning from an intern to a full-time employee, and her background and what it's like to live in Amsterdam.

Welcome back to another episode on the coolest most educational way to break into the Media Industry podcast. Have you heard of the company Patreon? They are a subscription based platform that allows content creators to set tiers to their fans to give them great perks such as exclusive content, merch, and many more awesome items. With me is Todd Tuchek. He is a tenacious media industry professional who works at Patreon as a Creator Partnerships Rep. Interesting side fact, he was also involved in the national tour of Percy Jackson and The Lightning Thief, one of my favorite middle school books of all time. He is always striving for ambitious outcomes and he is always working very hard to keep on growing the creator economy. Here now we will get into Todd’s story and his involvement in the theatrical and content creator side of the media industry.

Here is Carla Bennahmias. She works at Epic Records, a division of Sony Music Entertainment the Director of Brand Partnerships. At UCLA, she interned at Primary Wave Entertainment in publishing, Universal Pictures in Sync, and Sony Music in Sync. Here, she will talk about how she broke into the biz, what her advice is, as well as what her day-to-day responsibilities are in the intersection of sync and brand partnerships.

Here is Sofia Zemser. We conducted this interview during Mardi Gras season. If you don't know what it is Google it now. Here I'm with a Tulane alumnus who I've know through many organizations in the music industry, academics, and cultural organizations. She graduated with an English degree and is currently exploring programmatic ad sales at iHeart Media. We are going to learn more about her day-to-day in ad sales, her life in NOLA before and after college. Finally, to wrap things up, we will also learn the difference of contextual targeting and third party cookie targeting. 

Here we are with Amanda Sherman, a graduate of the University of Maryland. She developed a profound passion for the music industry during her undergraduate years. She was an active part of her school’s Music Business Society and record label. Amanda gained valuable experience as a Summer 2022 intern for Universal Music Group. Presently, she serves as the Digital Marketing Coordinator at Spirit Music Group, an independent music publisher representing renowned artists like The Who, Chaka Khan, Ingrid Michaelson, and Tim McGraw. Just when she thought she couldn't get enough of creative marketing in music, she is staring an indie record label with her friend Jake! We will wrap up the episode hearing more about her upcoming adventures with her label and what advice she'd like to share that she learned along her journey.

Here we are with Jennifer Alvarado. She is country and rock singer whose songs come from her love for Christianity. She has returned to her country roots where she released her first EP titled “Playing with Fire.” Her latest singles which we will hear include Rock This Way and Curious. She was named “One to Watch” by Nashville Songwriters Association in Spring 2021. Her songs “IDWYB” and “Filthy Water” were Top 10 Finalists for “Best Pop Song” and “Best Modern Country Song” for the Spring and Summer 2021 World Songwriting Awards. She also received an accolade by Indie Star Radio. Let’s welcome her to the podcast where we will learn more about her songwriting process, her tips and tricks to songwriting and her experience and advice working in the legal side of the entertainment industry as a paralegal. Credits: "Curious" and "Rock This Way": Artist - Jennifer Alvarado Management - Bsquared Mgmt Producer - Ricky Rodriguez at Bombhouse Recordings in Morganton, NC Label - unsigned Publisher - Jennifer Alvarado Music

Happy Tuesday again and welcome to the Media Industry Guru Podcast for those that are aware of it welcome back and for those that aren’t this podcast will change how you can pursue your endeavors within the media industry. Today I’m here with a music industry professional who is a marketing manager for The Joy Theatre and promoter for Winter Circle Productions. He is also a realtor and husband and father. He is also a drummer and DJ. Let’s call in Austin Thompson to hear more about his experience in the music industry in the South.

Can anyone define for me what an artist manager does? A lot of people get the terms agent and manager confused so today I’m bringing on a guest who works at Red Light Management as an Executive Assistant and Day to Day Manager. She wears a lot of hats within the management side of the music business and manages a few emerging artists as well. She is also a trained vocalist. Here Lauren what it's like to work at one of the biggest artist management firms in the music industry, her goals for her developing artists, and where she thinks the industry is headed in artist representation.