Explorez tous les épisodes du podcast Med Spa CEO

Are you waiting until you know exactly how to grow your med spa before you take the next step? In this episode, I sit down with Dr. Beth Freedman, founder of B.Free Beauty and Wellness and a board-certified surgeon, to talk about the mindset shifts that helped her go from treating friends and family at home to building a team, creating comprehensive packages, and confidently planning for her next stage of growth. We talk about the shift from “I don’t know how to do this” to “I’m figuring it out,” why selling packages is often a belief and confidence game, and how knowing your ideal patient can shape your offers, marketing, and equipment decisions. Tune in to learn how to get out of your own head, take action, and keep figuring it out as you grow.

HIGHLIGHTS

• Meet Dr. Beth Freedman, founder of B.Free Beauty and Wellness.
• The mindset shift from “I don’t know how” to “I’m figuring it out.”
• How Beth moved from treating friends and family at home to building a growing practice.
• Why comprehensive packages can make it easier for patients to follow a treatment plan.
• How selling packages can become a mindset shift for both you and your team.
• How knowing your ideal patient can shape your offers and equipment decisions.

RESOURCES + LINKS

Learn more about B.Free Beauty and Wellness HERE!

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Dr. Beth Freedman: @bfree_beautyandwellness

Can you build a highly profitable business without losing the purpose and service that inspired you to start it? In this episode, I sit down with Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency. Meliza shares how she built a seven-figure wellness business centered on accessibility, hospitality, and service. We talk about the systems that create a more consistent consult experience, build an operation that can serve more people, and connect your offers to what your clients actually want, while discussing the revenue potential of recurring memberships. Tune in to learn how to grow your business while staying deeply connected to your mission, values, and the people you serve.

HIGHLIGHTS

• Meet Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency.
• How Meliza built Worthy around accessibility, service, and hospitality.
• Why becoming the bottleneck can limit your business's ability to grow.
• The systems to create a more consistent and comprehensive client experience.
• How to give clients what they want while still addressing what they need.
• How hospitality can shape a more intentional client experience.
• How storytelling can help you build trust with your clients.
• The revenue opportunity Meliza sees in recurring memberships.
• What it takes to stay committed to your vision when other people question it.

RESOURCES + LINKS

Learn more about WORTHY Breath & Body HERE - https://worthybreathandbody.com/

Learn more about WORTHY Self-Care Studio HERE - https://worthyselfcare.com/

Learn more about WORTHY The Agency HERE - http://www.worthytheagency.com/

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Meliza: @melizamokrani

WORTHY Breath & Body: @worthybreathbody

WORTHY Self-Care Studio: @becauseyouareworthy

Are you offering too many services, second-guessing your decisions, or struggling to clearly communicate the value of what you sell? In this episode, I sit down with Amy Kimmig, founder of Aesthetic AF, to talk about the shifts that helped her simplify her business, strengthen her leadership, and create a clearer path for clients to invest in higher-value solutions. We dive into why having more services can create complexity, how to turn a complicated menu into clear programs built around the problems you solve, and how greater clarity can help your team sell with more confidence. Tune in to learn how to trust yourself when making major business decisions, recognize when it’s time to stop playing small, and go all in on the vision you have for your business.

HIGHLIGHTS

• Meet Amy Kimmig, Founder of Aesthetic AF and licensed esthetician with 27 years of experience.
• Why simplifying your service menu can create a clearer path for clients.
• How to shift from selling individual treatments to solving bigger client problems.
• The benefits of creating clear, higher-value programs your team can confidently communicate.
• What simplifying your menu can reveal about your business and growth opportunities.
• How greater clarity can strengthen team confidence and help clients understand the solutions you offer.
• Why trusting yourself matters when making major business and leadership decisions.
• Lessons for going all in on the business you actually want to build.

RESOURCES + LINKS

Learn more about Aesthetic AF - https://www.aesthetic-af.com/

Join The Med Spa Advantage - https://heatherterveen.com/join

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Amy: @amykimmigcarey

Aesthetic AF: @aestheticaf.denver

Are you waiting for the results to prove that you’re ready to become the CEO you want to be? In Part 2 of the Stop Playing Small series, I break down the identity shift needed to build a bigger business and the Audacity Principle, the willingness to claim the identity you’re becoming before the evidence exists. I also guide you through a Future Self Download to start making decisions as the version of you who already has what you want. Plus, I share a client example and four questions to help you claim the identity first and let the evidence follow. Get ready to have the audacity to claim the identity before the evidence catches up.

HIGHLIGHTS

• The Audacity Principle and how to develop it.
• How the Upper Limit Problem can keep you stuck at the same level.
• A client example of using audacity to build a premium practice in a small market.
• The Future Self Download for making decisions as the CEO you’re becoming.
• Why investing in yourself can expand your capacity for bigger success.
• Four questions to help you claim the identity and take action as your future self.

RESOURCES + LINKS

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation, confidence, or proof keeps practice owners stuck playing small. I share how this mindset influences your pricing, visibility, revenue goals, team decisions, and willingness to say no, and why setbacks are often part of becoming the leader capable of creating the result you want. Tune in to learn how to dream beyond what feels realistic, build the emotional fuel to pursue it, and decide what going big looks like for you.

HIGHLIGHTS

• Why there’s no roadmap or certification for becoming a successful CEO.
• How a big dream creates the desire and fuel to take action.
• What my husband’s baseball journey taught me about pursuing a big vision.
• Where playing small shows up in pricing, visibility, revenue, and team decisions.
• Why setbacks don’t mean your bigger goal is wrong.
• Four questions to help you stop shrinking your vision and decide to go big.

RESOURCES + LINKS

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you unknowingly becoming the ceiling of your med spa’s growth? Your team, patients, pricing, and business decisions are all influenced by the level of certainty you bring as a leader. In this episode, I break down how hesitation around selling, pricing, visibility, and leadership can limit your conversions, positioning, profit, and growth. I share the shift from being an excellent provider to becoming a trusted authority and why confidently recommending what you believe will help your patients is part of leadership, not being pushy. Tune in to identify where hesitation may be holding your business back and become the chief believer your business needs.

HIGHLIGHTS

• Why you as the owner are the thermostat of the practice.
• How your certainty shapes your team, patients, and business.
• The hidden beliefs that create hesitation in leadership.
• Why hesitation is communication, not neutrality.
• The shift from excellent provider to trusted authority.
• How certainty influences perceived value and patient decisions.
• Why selling is the bridge between staying stuck and getting results.

RESOURCES + LINKS

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem and why personalized care, patient education, and customized treatments aren't enough to create differentiation. I share how copying competitors, relying on discounts, and building a menu around one-off services can make your practice easier to price shop. Tune in to learn how to create a unique position, proprietary offers, and a category-of-one experience that makes your med spa stand out for something more than price.

HIGHLIGHTS

• The signs your med spa has become a commodity.
• Why “personalized care” isn’t real differentiation.
• How copying competitors makes you easier to price shop.
• The problem with building your menu around one-off services.
• Why competing on price requires a completely different business model.
• How a proprietary menu helps you become a category of one.
• What Drybar and FedEx can teach you about positioning.

RESOURCES + LINKS

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Is your med spa busy and growing revenue, but still not as profitable as it should be? In this episode, I break down how activity can look like leverage and revenue can look like profitability, and why the strongest practices are intentionally designed around positioning, operational simplicity, and real business assets. I share how signature menus, proprietary frameworks, strategic decision filters, and intellectual property create differentiation and make your business more valuable over time. Tune in to identify what's strengthening your business model, what's creating operational drag, and what needs to go.

HIGHLIGHTS

• The Skin Socialite lesson that changed how I think about business models.

• Why adding devices, services, and memberships creates operational drag instead of profit.

• The difference between generating revenue and building a strategically strong business.

• Why predictable revenue doesn't always mean profitable revenue.

• The "overstuffed closet" problem inside your practice.

• The business assets that strengthen your positioning and long-term value.

• The decision filters that help you determine what actually belongs in your business.

RESOURCES + LINKS

Check out what Ask Heather AI can do HERE!

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you solving the wrong problem in your med spa? When something isn't working, it's easy to blame the offer, the leads, or your team before you actually diagnose what's happening. In this episode, I break down the framework I use to separate data from drama, identify the real operational problem, and make clearer decisions without getting pulled into the emotional rollercoaster of running a business. I share how to recognize whether you're dealing with a volume, execution, conversion, or expectation problem, and why average ticket value and lifetime customer value are key levers for growth. Tune in to learn how to diagnose first, make smarter decisions, and fix what's actually holding your growth back.

HIGHLIGHTS

• The question that can shift you from a reactive leader to a strategic CEO.

• How to separate data from drama when something isn't working.

• Why a bad week isn't enough data to make a major business decision.

• How to tell the difference between a sales problem and a volume problem.

• Why cold traffic leads aren't necessarily bad leads.

• How referral leads differ from leads coming through paid advertising.

• How to diagnose team performance when you lack visibility into what's happening during consults.

• Why average ticket value and lifetime customer value are key growth levers.

• The operational questions to ask when your business isn't getting the results you want.

RESOURCES + LINKS

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Think adding more services, specialties, and technology is the fastest way to grow your med spa? It could actually be scattering your revenue, stretching your resources, and making it harder to scale. In this episode, I break down why the businesses that scale aren't the ones with the most options, but the ones with the clearest identity. I talk about how to use edited focus to identify what's driving your revenue, what's taking up valuable space, and what you may need to let go of so you can become known for what you do exceptionally well. Tune in to find out which offers deserve your focus, which ones are diluting your growth, and what to do instead.

HIGHLIGHTS

• Why more services can create dilution instead of expansion.

• The "edited focus" approach to identifying what's creating revenue.

• What med spas can learn from Fox Restaurant Concepts.

• How adding more services dilutes your focus and positioning.

• The questions you should ask before adding anything new.

• How Amazon mastered one thing before becoming the "everything store."

• How Tommy Jo expanded while maintaining a clear identity.

RESOURCES + LINKS

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

I'm back - recording from a parking lot in Anaheim between softball games, which turns out to be exactly the point. After several months away, I'm telling you about the season that pulled me out of the business, what I refused to let stop while I was gone, and why my clients never felt a thing. If life has ever demanded more of you than your business could spare, this is the playbook: know which activities actually move revenue and client experience, protect those, and delete, delay, delegate or simplify everything else.

HIGHLIGHTS

- Why I paused the podcast, and what putting people first actually looked like

- Simplicity scales, complexity fails - the year I had to live it instead of teach it

- The handful of non-negotiables I protected: my email list, my paid traffic and funnels, and the quality my clients were paying for

- How a library of nearly 300 episodes kept serving you while I wasn't recording anything new

- The better question when life gets hard: not "how do I keep doing everything?" but "what absolutely cannot stop?"

- Where AI carried the mental load - and why I still hired a human and won't automate my coaching

- Building a business that withstands real life, without pretending it will be perfect

Timestamps

02:20 Why the podcast paused

03:48 Simplicity scales, complexity fails

04:22 The non-negotiables I protected

05:12 Leaning on an evergreen content library

05:43 Ask what absolutely cannot stop

06:23 Where AI actually helped

11:16 Building a business that withstands real life

RESOURCES + LINKS

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn't hinge on one person's personality.

HIGHLIGHTS

• How to handle a high-performing provider who resists structure.

• Why "rental salon energy" inside your clinic is a liability.

• How annual roadmaps and the CARES process increase patient stickiness.

• What to do when team members resist cross-recommending services.

• What to track to uncover misalignment and sales gaps quickly.

• How to keep your core packages fresh all year without constant new offers.

• Why repetition and documented results actually make selling easier over time.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult breakdowns aren't a talent issue but a clarity issue, how observation and shadowing accelerate improvement faster than endless feedback, and what to track if you want your team actually to sell transformation. Tune in to learn how to build a confident, coachable team that sells with conviction and delivers better results.

HIGHLIGHTS

• How to make shadowing a standard SOP so it feels like support, not a performance review.

• The mistake most owners make when training consultations.

• How to build recurring revenue without relying on low-ticket memberships.

• Why memberships should support your signature plans.

• The first metrics to track if you want better sales and retention.

• How to identify whether a team member needs support or isn't the right fit.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Most Med Spas are chasing more leads when the real growth opportunity is already sitting in their treatment rooms. In this episode, I break down the reason so many Med Spas stay busy but are not profitable. Your lifetime customer value is lower than it should be, and it's quietly capping your growth, your cash flow, and your capacity to scale. I share the 10 reasons this happens, from teams that don't know how to hold a long-term plan, to the absence of forecasting, to a culture that treats results like a "one-and-done" fix instead of an ongoing relationship. Tune in to learn how to turn one-off appointments into lifelong patient relationships that compound your results, revenue, and impact.

HIGHLIGHTS

• Why lifetime customer value is the growth lever in your business.

• How failing to hold an annual roadmap erodes results and revenue.

• How forecasting creates predictable revenue.

• Why promos fall flat when they aren't connected to patients on your calendar.

• How "one-and-done" thinking caps both results and retention.

• Why your team struggles to recommend the next step.

• The key metrics you must track to increase patient value.

• How philosophy shapes patient behavior and buying decisions.

• Why your team must own lifetime customer value.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't need order-takers, they need experts who hold the vision for their transformation, why "being nice" by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start leading with the conviction of a premium interior designer.

HIGHLIGHTS

• Why showing up like a "customer service associate" erodes trust and authority.

• What my interior designer taught me about "holding the line" on a vision.

• The 3 shifts that increase results and lifetime value.

• How forecasting and follow-up turn recommendations into real outcomes.

• Why premium patients want you to challenge them with what it really takes.

• How to build an annual roadmap instead of one-off recommendations.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you're still not sold on yourself, here's how to go all-in on your team, your offer, and your vision!

HIGHLIGHTS

• The #1 person you need to sell to in 2026.

• What happens when you sell yourself first vs. when you don't.

• How selling from self-belief changes the way you show up.

• Signs you're not actually sold on yourself (+ how to fix it).

• 5 areas you need to be sold on + why it matters.

• How to find where you still need to sell yourself.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Generosity isn't something you earn after success. It's a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain revenue milestone, but what I see over and over again is that scarcity shows up long before money ever becomes the real issue. I talk about how your beliefs around investing, paying others, pricing your work, and even receiving support directly impact how your business grows and how it feels to run it. When you decide to experience generosity now, abundance stops being something you chase and starts becoming something you create.

HIGHLIGHTS

• Why generosity is a decision, not a reward.

• How scarcity quietly shows up in leadership and business growth.

• The story that revealed a deeper issue around entitlement and value.

• How early financial hardship shaped my relationship with money.

• Why generosity benefits the giver more than the receiver.

• The difference between seeing expenses as costs versus investments.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Growth becomes simple when every part of your business is built to produce outcomes instead of chaos. In Part 3 of this series, I talk about turning ideas into infrastructure and ensuring that your marketing, consults, offers, and helping the right patients achieve outstanding results. I break down how to build signature menus around patient avatars, why named consults and annual plans anchor authority, and how to connect paid ads, organic content, guides, and events into one cohesive system. This framework is how you build an unshakeable foundation for growth in 2026 and beyond.

HIGHLIGHTS

• Why outcomes are the backbone of every profitable business.

• Tips to design offers that guide patients from point A to point B.

• How signature plans and named consults build authority.

• Use annual plans and consults to reinforce expertise.

• Ways to connect front-end offers to back-end revenue systems.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If your clients aren't rebooking consistently, it's not a motivation problem… it's a systems problem. In this episode, I'm sharing a replay of a live training I taught in partnership with GlossGenius, where I broke down the 3 pillars of transformational client loyalty. We dive into how to move clients from one off appointments into long-term commitments, restructuring your menu around outcomes, and building an automated retention engine that works behind the scenes. I also share the CARES consultation framework, how to design a multi-million dollar menu built around solutions instead of services, and how automation can become your partner in driving rebooking, renewals, and long-term loyalty. Get ready to stop chasing rebookings and start leading with systems that make loyalty inevitable.

HIGHLIGHTS

• The 3 pillars of transformational client loyalty.

• Why most consultations fail to create long-term commitment.

• The CARES framework that turns consults into annual plans.

• The sales psychology technique that increases plan and package buy-in.

• Automation is your partner in retention and rebooking.

RESOURCES + LINKS

Sign up to get a 2-week FREE trial of GlossGenius HERE

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we're in the middle of a trust recession, what that means for your patients' buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations.

HIGHLIGHTS

• Why 5 non-negotiables are required to build trust, visibility, and demand.

• The trust recession and how patient buying behavior is changing.

• Why word of mouth alone no longer supports scalable growth.

• How paid advertising creates consistent visibility in your market.

• Why a content hub is essential for authority and long-term growth.

• On demand conversion triggers that pre-sell your expertise and offers.

• How internal marketing maximizes the ROI of your lead.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

This episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a business that grows without requiring more of my time. I share my full marketing ecosystem, how each offer works together, how revenue streams have shifted, and what this means for how you can grow your own med spa or aesthetic business with clarity and confidence.

HIGHLIGHTS

• Why 2025 was all about foundation, and why 2026 is about massive visibility.

• The reason I rebuilt my entire business model and offer suite.

• Why I chose a small and mighty team over scaling a giant sales organization.

• The three parts of the marketing ecosystem and how they work together.

• How tiny offers and lead magnets drive long-term growth and revenue.

• The biggest revenue shift from 2024 to 2025 and what it taught me.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

You cannot out-strategize your internal architecture. In this episode, inspired by a powerful mastermind experience, I share the Belief Diamond and why your success is always tied to what you believe about yourself, your offers, your market, and your clients. I break down why some practitioners scale faster than others even when their strategy isn't better, how belief silently shapes every decision you make, and the four core areas that determine whether or not your business can actually grow beyond its current ceiling.

HIGHLIGHTS

• Why no amount of strategy can outperform a limiting belief system.

• The four core belief areas that determine how far your business can actually grow.

• How the lack of belief silently leaks into your offers, marketing, and team performance.

• Why some competitors scale faster even without more expertise.

• How to self-score your Belief Diamond and uncover your real growth ceiling.

• What to look for in team members if you want confident performers, not resistance.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

DM "SIGNATURE" on @heatherterveen to learn about the live workshop series

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If you struggle with self-leadership, you may have a lot of decision debt keeping you stuck in place. Today's episode will provide you with 3 CEO frameworks to end decision fatigue for good and crush 2026. I share common signs of decision fatigue in high achievers, what causes overwhelm, and how to override it to take immediate action. I also go over the tools you need to upgrade your mindset for the new year, including how to set goals, tap into your vision, and dream bigger than you thought possible. Consider this your roadmap for a profitable 2026, starting right now!

HIGHLIGHTS

• 3 mental frameworks for a profitable new year.

• What causes decision fatigue in high achievers, CEOs, and leaders.

• How to override decision paralysis and take action.

• What to audit from this year before moving into 2026.

• Why you need a 3-year vision plan + how to vision plan for the future.

• The 1 hour CEO method for small business owners.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required to build a category-of-one practice.

HIGHLIGHTS

• Why courageous CEOs move first and figure it out later.

• How fear, embarrassment, and uncertainty keep you from making big moves.

• The farmer vs. hunter metaphor for sustainable growth.

• How expanding your emotional capacity unlocks bigger goals and results.

• How to spot and stop the hidden "complacency buzz" that quietly caps your revenue.

RESOURCES + LINKS

DM "Advantage" on Instagram to get instant access to The 3 Levers to 3x Your Med Spa in 2026

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

The bigger your business grows, the more discomfort you'll have to handle. In this episode, I break down what it truly means to be a courageous CEO and why your emotional capacity determines the size of your results. I talk about how to lead through uncertainty without losing momentum. I also share Gary Vee's take on what separates a $700K business from a $10M one and how courage, not confidence, is the bridge between the two. Get ready to expand your capacity for discomfort, master your mindset, and lead with resilience through every season of growth.

HIGHLIGHTS

• What Gary Vee says separates $700K and $10M business owners.

• How your thinking influences every result you create.

• How to stay in motion when client complaints, team changes, or ad fatigue hit.

• Coaching story on how mindset shifts changed outcomes during COVID.

• Why your emotional capacity determines your income capacity.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.

HIGHLIGHTS

• How to design a 3-stage trust ecosystem.

• The 4 content pillars that build authority.

• A replicable authority funnel (with opt-in + email sequence) you can spin up now.

• How to use the CARES consult to systematically stack trust during appointments.

• Follow up ideas that compound trust over time.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level.

HIGHLIGHTS

• Why resistance is a normal (and expected) part of growth.

• The reason your team avoids change (hint: it's not laziness).

• Dan Sullivan's 4 C's framework to help you and your team build confidence.

• What to do when a team member resists selling premium packages.

• How to tell if someone's coachable or just not the right fit.

• How to build a growth mindset culture in your practice.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If your menu is just a list of services, you're leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn't just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch "à la carte chaos" and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu your strongest sales tool!

HIGHLIGHTS

• Why your menu should sell outcomes, not just treatments.

• What the data says about bundling, decision fatigue, and patient spend.

• A breakdown of problems vs. outcomes for better marketing hooks.

• The "Patient 365" visual that simplifies the menu and marketing strategy.

• How to tie your menu into marketing, consults, and team accountability.

• What high-performing Med Spas are doing differently with packages.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

DM "SIGNATURE" on @heatherterveen to learn about the live workshop series

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Let's be real, there are weeks in business that will test you. Team tension, client issues, revenue dips, or plain old fatigue can throw you off your game if you're not anchored into something deeper. In this episode, I share how to lead your business through moments of defeat without spiraling into self-doubt or burnout. I break down the exact mindset shifts I teach inside Med Spa Advantage and how I personally lead myself when things feel hard. Tune in to how to reframe setbacks as leadership data, coach your team without resentment, and why your feelings can't run the show.

HIGHLIGHTS

• How to lead when emotions are high but results feel low.

• Why your feelings are valid but can't drive business decisions.

• A new way to view tough feedback, team turnover, or slow sales.

• Why holding the vision matters more than having every answer.

• How to zoom out, reset expectations, and build real momentum.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Just because your revenue is growing doesn't always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm.

HIGHLIGHTS

• Why 50% of small businesses fail.

• The client's story that inspired this episode.

• Two metrics every Med Spa owner must track.

• What AMSPA data says about profit drops when scaling.

• Ways to use habit data to coach your team effectively.

• How to keep team performance consistent across providers.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE http://heatherterveen.com/trial

Apply for The Med Spa Advantage HERE https://heatherterveen.com/apply

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

AI is moving fast, but that doesn't mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old daughter Reese, who recently launched a nonprofit and was hesitant to use AI or even social media… until she realized how it could help her nonprofit thrive. Get ready to embrace tools that give you more time, more creativity, and more leadership capacity because smart AI strategy is the new CEO skillset.

HIGHLIGHTS

• Why my 16-year-old daughter resisted using ChatGPT for her nonprofit.

• Why I'm doubling down on AI agents (and not hiring humans).

• The ethical question I ask before implementing AI tools.

• Why "old souls" may resist AI.

• How to future-proof your business (and your kids) without losing the human element.

• What GPS, autocorrect, and your car reveal about how we've already adopted AI.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

AI Agents Episode with Mike LeMieux HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Art for Art (Reese's Nonprofit): @artforart_co

You didn't start your business just to burn out in the treatment room. In this episode, I break down the common "founder's traps" that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting them to sell like you, how to restructure your schedule and pricing without a revenue cliff, and create the white space required to actually lead. Get ready to confidently step out of the room, scale with intention, and grow your business on purpose and not just survive the week.

HIGHLIGHTS

• Why coaching your team doesn't mean waiting for perfection.

• The #1 mindset trap that keeps Med Spa owners stuck in the room.

• How to set an actual date to reduce your treatment hours.

• The 3 part pricing matrix I use to raise rates strategically.

• How to coach your team to 80% sales performance without micromanaging.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If your calendar is packed with Tox appointments but your revenue isn't scaling, it's time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional client journey design. I break down the mindset and systems you need to turn your transactional Tox clients into high-value relationships. Tune in to learn how to package your expertise into a long-term premium pathway.

HIGHLIGHTS

• Why "Tox clients" don't automatically convert into your premium packages.

• The mindset shift to go from high volume to high value.

• How to build an ecosystem of signature offers.

• The role of the Annual Consultation in retention and clarity.

• How to build back-end systems that support premium retention.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it's like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to confidently presenting signature packages, and how the CARES consult process has strengthened their client relationships. We also break down the mindset shifts around selling with integrity, growing leadership, and building a team culture that lasts. Tune in to hear how this team moved from sales resistance to service-aligned confidence.

HIGHLIGHTS

• Why clients expect expert recommendations.

• What made them join Med Spa Advantage (MSA) despite already being successful.

• How having a signature menu gives providers clarity and confidence.

• Using the signature consult with returning clients to increase retention.

• Mindset shifts from the MSA team coaching calls.

• How to shift from selling to prescribing outcomes.

• Advice for hiring high-integrity team members.

RESOURCES + LINKS

Learn more about Radiance Beautiful Skin HERE

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Radiance Beautiful Skin: @radiance_beautifulskin

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.

HIGHLIGHTS

• What happens when assumptive marketing is missing.

• The danger of recommending "safe" starter plans.

• Why pricing based on time and effort limits your growth.

• What Apple and Chanel teach you about confident marketing.

• How neutrality and confidence create sales safety.

• Pricing rooted in outcomes vs. product/time.

• The psychology behind why assumptive messaging converts better.

RESOURCES + LINKS

Try Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Ads get a bad reputation in the Med Spa world, but it's not the ads that fail… it's the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn't try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients.

HIGHLIGHTS

• Converting everyone should not be the goal of your ads.

• How a single $97 offer generated $340K+ in revenue.

• What makes a back-end system truly profitable.

• The ad agency costs I confidently pay.

• Why Meta, Google, and YouTube ads do work (if done right).

• The two non-negotiables for converting cold traffic.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Visibility is no longer optional, it's required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best.

HIGHLIGHTS

• What my daughter's nonprofit store taught me about visibility and impact.

• How college sports and creative careers now require a media presence.

• The one thing your business can't ignore in 2025.

• 3 mindset shifts to make media work for your business.

• Ways to make your video content echo your core offers.

• How Ask Heather AI can help you with ideation, offers, and content messaging.

RESOURCES + LINKS

Try Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I'm joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we've built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond.

HIGHLIGHTS

• What a signature menu is and why every Med Spa needs one.

• The marketing mistake most clinics make with à la carte menus.

• How decision fatigue affects your patients.

• Why my most controversial ad worked.

• The danger of being "affordable" without a pricing strategy.

• How I help teams shift their mindset around charging more.

• The most important strategy for competition-proofing your Med Spa.

• What it really looks like to become a category of one.

• The growth shift top clinics are already making for 2026.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Get Ask Heather AI HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Feel like your services are getting lost in a saturated market? It's not about reinventing the wheel, it's about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!

HIGHLIGHTS

• The difference between Red Ocean and Blue Ocean in marketing.

• How "zhuzhing" existing services can 10x your perceived value.

• The 3 levels of the Brand Power Ladder.

• How to go from generic to branded CSPs.

• How Keller's Brand Equity Model applies to your med spa offers.

• Examples of products with premium pricing power.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike's agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the top Med Spas!

HIGHLIGHTS

• The 3 GPTs I built to multiply the impact of my coaching.

• How my custom GPT bots help clients with menu creation, consultations, and content.

• How team members use AI to handle objections and improve sales.

• Mike's system for using AI to book, retain, and reactivate patients 24/7.

• The hybrid approach that keeps your brand human while scaling your systems.

• The one question you need to ask to know if this AI ecosystem is right for you.

RESOURCES + LINKS

Learn more from Mike LeMieux HERE

Apply for The Med Spa Advantage HERE

Check out Unstoppable Brand Free Training HERE

Get Ask Heather AI HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Mike LeMieux: @mikelemieux

You don't have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn't work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I've built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand.

HIGHLIGHTS

• How crash discounting trains your audience to expect price drops.

• What makes a value-add irresistible without sounding salesy.

• The White Glove Promotion mindset that attracts high-integrity buyers.

• How to incentivize without cheapening your brand.

• How I coach clients to maintain a premium identity while increasing conversions.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Success doesn't happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it's a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose.

HIGHLIGHTS

• The launch boulder metaphor that changes how you show up in the early stages.

• How to manufacture proof, momentum, and belief in your offer.

• Bonus strategies to drive urgency and early results.

• The win-plan question I ask in every launch planning session.

• How I used this exact strategy to build buzz and buy-in for Ask Heather AI.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Hustle doesn't scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey.

HIGHLIGHTS

• How building a home support team changed my business trajectory.

• How nervous system regulation affects clarity, energy, and decision-making.

• Somatic tools, coaching, and belief work I use to stay mentally strong.

• How I engineer "safety" before big launches or high-pressure weeks.

• How saying "NO" more often helped me protect my time, energy, and focus.

• The most overlooked ritual that's helped me lead with more longevity and joy.

• The mindset shift that helps you enjoy growth instead of just surviving it.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

What if the reason your team isn't closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you've worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and build a team that sells with the same energy and expertise as you!

HIGHLIGHTS

• The 7 psychology principles that will upgrade your team's sales skills.

• How to model high-converting consults without micromanaging.

• The crawl-walk-run method to level up consultations.

• Why your team's belief, not the script, drives premium sales.

• How to use AI to boost confidence, refine consults, and scale results.

• The leadership shift that helps your team sell with YOUR conviction.

• The most effective way to train new team members quickly.

RESOURCES + LINKS

Use Ask Heather AI to role-play real sales scenarios and upgrade your team's consults instantly HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen

Want to know the secret behind high-performing leaders and premium sales? It's not just your strategy, it's your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from.

HIGHLIGHTS

• Why your ENERGY is your #1 sales and leadership tool.

• How toxic team members lower your team's effectiveness.

• Steps to audit and realign your energy with your business vision.

• How to embody enthusiasm without faking it.

• The FASTEST way to reconnect with purpose and conviction.

• Ways to build a workplace that energizes you and your team.

RESOURCES + LINKS

Save your seat for the FREE live workshop: Build an Unstoppable Brand

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Most content sounds the same, and that's exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it's written for "everyone and no one." I break down what "authority-infused content" actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!

HIGHLIGHTS

• The #1 content mistake Med Spa owners make.

• What "to whom it may concern" content looks like.

• How to shift from vendor-sounding copy to brand authority.

• The 70/30 rule for high-converting content.

• Tools to help you create authority-infused content faster and easier.

RESOURCES + LINKS

Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience

Grab Cashflow Content to start creating offer-backed content that sells HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Great CEOs don't wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it's the missing link in your business growth. I share tips for how to build your "creative muscle", the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren't just operators, they're innovators.

HIGHLIGHTS

• Why creative thinking IS strategic thinking for Med Spa CEOs.

• What it means to be the creative director of your business.

• Daily habits to build your creative muscle.

• How I use sketchbooks and Ask Heather AI to amplify creative direction.

• Ways to practice your daily expression.

RESOURCES + LINKS

Learn more about Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.

HIGHLIGHTS

• Why most Med Spa owners unintentionally create a commodity business.

• The 3 pillars of an unstoppable brand.

• What Habit Salon does differently that draws clients from across the country.

• Why unique intellectual property is the foundation of brand authority.

• The mindset shift to help you stop thinking about competitors.

• What belief-driven sales really means.

RESOURCES + LINKS

Join our free live training to Build An Unstoppable Brand

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

There's a belief that the more you THINK about something, the better it will be. But in business? That's RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was "perfect," why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.

HIGHLIGHTS

• What Minimum Viable Magic means.

• Why action creates confidence and NOT research!

• How to pre-sell new packages, programs, or offers with intention.

• The mindset shift top-performing CEOs use to launch faster.

• ONE question to help you identify what you've been avoiding.

• Why you don't need a funnel or website to start selling your next offer.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Back by popular demand — it's another Q&A episode! I answer some of the most common questions I've received from clients and podcast listeners just like you. I talk about the new practice in today's market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you're curious about pricing menus or creating effective social media content, I've got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice.

HIGHLIGHTS

• What I'd focus on FIRST if I were launching a new practice today.

• Why building a "concept" clinic gives you a premium edge over commodity-based practices.

• The #1 mindset shift that helped me scale faster.

• How to get team buy-in when launching new services or packages.

• The BIGGEST mistake med spas make with social media content.

RESOURCES + LINKS

Submit a question for a future episode, email us at hello@heatherterveen.com with the subject line: Podcast Question.

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com