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TitreDateDurée
3 Powerful Questions to Hit Your Next Level04 Sep 202400:24:32

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think.

HIGHLIGHTS

  • Get the latest updates for the upcoming most epic period for businesses.

  • Questions that will reshape your thinking and approach to business.

  • Ways that will help you make choices that align with your long-term objectives.

  • This question reframes your challenges for growth.

  • Tips to "show up differently" to create change in your life and business.

 

RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

 

Content That Sells (And How To Avoid Being Friend-Zoned)28 Aug 202400:18:19

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. 

 

HIGHLIGHTS

  • Strategies to create a content ecosystem that drives real demand.

  • Tips on "backend engineering" content to your signature offerings.

  • Ways to shift from "macro" to "micro" content.

  • One THING you need to showcase from your competitors.

  • Challenges you may face when shifting your content strategy.



RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

3 Shifts to Achieve Weekly Premium Sales on Repeat 26 Jun 202400:28:03

This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer!

 

HIGHLIGHTS

  • How to market intentionally to ideal patients that invest in premium services.

  • The process to audit your current offerings to create your signature menu.

  • 3 shifts to make in your business to get premium results.

  • The social media strategy to put in place



RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

 

How to Sell Skincare with Confidence and Boost Your Med Spas Revenue19 Jun 202400:26:52

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm for your practice.

 

HIGHLIGHTS

  • The sales system that will boost your skincare sales revenue.

  • The biggest mistake Med Spas make that confuses clients.

  • Ways to integrate skincare into consultations.

  • The mindset that is costing your business (leaving tons of money on the table!)

 

RESOURCES + LINKS

Master your skincare sales - DM “skincare” to @heatherterveen for more info on Sold Out Skincare! 

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

 

The #1 Trait That Sets Apart the CEO’s Who Succeed12 Jun 202400:30:05

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs. 

 

HIGHLIGHTS

  • What Gary Vee said sets apart the businesses that succeed.

  • 5 traits of courageous CEOs and how to develop them.

  • The difference between businesses that survived the pandemic.

  • How to expand your capacity and 



RESOURCES + LINKS

Apply for the Med Spa Advantage to scale your med spa in 6 months!

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com



Transforming Weight Loss Shots to Premium Programs05 Jun 202400:18:41

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd. 

 

HIGHLIGHTS

  • Marketing that got me to invest in a wellness program

  • How to transition your weight loss shots into premium branded programs.

  • How creating specialized programs will attract your ideal customers.

  • The training series that will take your wellness services to the next level.

 

RESOURCES + LINKS

Join the Live Training Program with us MESSAGE “WELLNESS” HERE

Book a Strategy Call with us HERE

 

FOLLOW

Follow Jenny: @jennythenutritionist

Heather: @heatherterveen

Website: heatherterveen.com

 

10 Tips to Beat the Summer Slump and Sell More During Slow Seasons29 May 202400:23:04

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services. 

 

HIGHLIGHTS

  • How to prepare and protect your business from dips in revenue.

  • Creative ways to market your business during different seasons to increase sales.

  • How to leverage events to make more sales in any season. 

  • Travel bundles to offer your patients before holiday seasons and summer breaks.

  • Incentives and special offers to bring more clients through your doors.



RESOURCES + LINKS

Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program!

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Designing Your Practice's Brand Architecture22 May 202400:29:15

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury. 

 

HIGHLIGHTS

05:45 What is brand architecture? 

07:00 What the Hell’s Kitchen restaurant can teach you about business.

12:00 The power of building a brand and having brand recognition.

14:15 How to make your business not skip a beat if you have team turnover.

22:00 Create a business that sets you apart from “just” having great service. 

 

RESOURCES + LINKS

Book a Strategy Call with us HERE

DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith15 May 202400:28:19

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly  how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area. 

 

HIGHLIGHTS

00:00 Why consistent content is a must for every med spa and aesthetic businesses. 

08:15 How to plan and prepare your social media content to connect with your dream patients.

14:00 Tips to save time (and your mental health) as you execute your social media marketing. 

19:15 What marketing strategies are best to promote med spa and aesthetic businesses?

24:30 The training you need to attract premium clients now.



RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

 

Smith & Crawford Co: @smithandcrawfordco

https://smithandcrawford.com/

 

How To Make Millions From Your Menu08 May 202400:10:00

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days. 

 

HIGHLIGHTS

01:30 How to make a signature offer suite that is irresistible to your ideal client.

05:00 The masterclass to set your business model up to 2 to 3x your revenue.

08:15 How to stand out among your competitors, and become the go-to med spa in your area.

 

RESOURCES + LINKS

Create your million dollar menu - get the masterclass!

 

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

 

Going After Big Goals With Kris Pritchard of Deja You Medical05 Apr 202400:41:31

Have you been hesitating going all-in on your business vision?

In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision.

Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida.

In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris

✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.

Revenue Generating Teams with Lori Wimmer of Simplified HR15 Mar 202400:46:03

"My team struggles to sell."

"I can't seem to get my staff on the same page."

"I'm struggling to keep my staff accountable...or to know even where to start with accountability."

"I don't know who to hire next?"

If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa Advantage advisor coach, Lori Wimmer.

Lori is a human resources and team building expert who has been in the industry for almost 20 years. In this episode, Lori and I chat about simple steps to building a revenue-generating team for your business.

How do you confidently invest in your staff and team so that you're not just increasing the expenses in your business?

How do you fix a team that isn't properly representing the culture of your business.

Lori and I chat about this and so much more in this episode.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Looking to connect with Lori? You can find her online at her website (https://simplifiedhrco.com/) or email her directly at Lori@Simplifiedhrco.Com.

✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

How to Transition from Technician to Owning Your Role as CEO21 Aug 202400:20:12

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values.



HIGHLIGHTS

  • Why working 60-80 hours per week is not a sustainable long-term strategy.

  • The benefits of envisioning your ideal work week and role 3-5 years from now.

  • Tips for creating an exit strategy from being an operator in your business.

  • The benefits of transitioning to a leadership role.

  • Ways to increase impact and attract top talent.



RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

 

Leveling Up Your Med Spa with Andrea Ramirez23 Feb 202400:25:54

To get bigger results you sometimes have to start placing bigger bets.

In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas.

She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time.

You're going to love this honest conversation with Andrea!

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ To connect and learn more about Andrea: https://andreamarieestheticstx.com/

✔️If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

3 Systems for Rapid Growth18 Feb 202400:24:08

Growth comes down to the systems you install in your business.

Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market.

Unfortunately, this is unsunstainable.

In this episode, we chat about which 3 systems you need to focus on first for rapid growth.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The #1 Thing Our Most Successful Clients Possess09 Feb 202400:22:45

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses.

We're talking the type of growth that has them:

✔️ Go from $30K months to $200K months in just over a year.
✔️ Hit $300-400K months without overwhelm and craziness.
✔️ Hit $150K months in their first year of business.
✔️ Quickly start selling out BIG ticket packages ($6-$7K+) without blinking an eye.

It's not what you think.

Tune in to find out.

MENTIONED IN THIS EPISODE:
I'm hosting a private training "How to 3x Your Revenue This Month." If you're interested in joining me live DM me the word "premium" over @heatherterveen on Instagram. We will send you Zoom registration details.

The Psychology Behind Selling Comprehensive Packages01 Feb 202400:25:35

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans.

If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply 

My Word for 202425 Jan 202400:21:18

I almost quadrupled my revenue from 2022 to 2023.

With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024.

For me, that word is “speed.”

Not hustling harder.

Not lacking intentionality.

Speed to me is when I look at our growth in 2024, how we can deliver more things, finish more projects, and help more people in 2024?

Ready to learn how this word is going to give my clients EPIC results? Keep listening to learn more.

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

CEO Optimization To Hit Your Business + Personal Goals in 202418 Jan 202400:22:44

I might be a CEO, but I’m human, too.

So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business?

In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life.

Ready to apply some of these impactful mindsets to help you be healthier, stronger, and more well-rested to run your business the way you want to run it?

Let’s get listening.

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

What To Do About Customer Acquisition for Med Spas13 Jan 202400:34:52

Today's episode we're diving into some of the most common questions I get asked about customer acquisition.

What marketing channels are the "best?"

What's currently working in 2024?

Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you.

And so much more!

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Reinvention in 2024: Creating BIG Results19 Dec 202300:24:45

Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024.

These are the KEY areas that will really move the needle faster than some other areas you could be focusing on.

If you're looking to create BIG results in 2024 you won't want to miss the episode.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Finding Support for 2024 with Ashleigh Ramshaw15 Dec 202300:30:13

Looking for a BIG up level in your business in 2024?

If so, you're going to need support in order to attain it.

If you didn't, you would already have created those results in 2023.

In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and professionally.

Enjoy!

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Finish 2023 Strong07 Dec 202300:49:53

Today you're in for a treat.

In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training.

Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals!

Master the art and science of selling premium (without the ick!)

Don't just meet your sales goals, obliterate them.

Bid goodbye to price shoppers.

Stand out in your market! (And stop worrying about the med spa down the street.)

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients14 Aug 202400:17:55

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!

 

HIGHLIGHTS

  • The bittersweet feelings towards back-to-school season.

  • Mastering the 3 types of markets can help you position your practice effectively.

  • One THING you have to avoid to focus on your target market.

  • Tips on shifting focus from mainstream to premium focus.

  • The mindset that appeals to the premium market.

  • Questions that can help you clarify your target audience and strategy.

 

RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Profitable Patient Ecosystem06 Dec 202300:20:27

Looking for more customers in the door of your med spa?

Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy.

Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you.

But if you’re even a moderately busy med spa here’s why more customers in the door isn’t the KEY place to focus when it comes to making more money.

Where should you be placing your focus in order to rapidly grow your revenue and profits?

Tune in to this week's episode to find out.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The Cost of Being "Affordable"16 Nov 202300:25:06

"We care about being a cost-effective option for your aesthetic treatments," she said.

In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think.

How to recognize if this is showing up for you, your team and staff.

Which ultimately limits your ability to grow profits and results for your patients or clients.

Plus, learn how to shift your med spa or practice's focus to delivering the most VALUE.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Leveling Up For Big Growth10 Nov 202300:27:26

Leveling up for big growth in your business takes courage.

And courage doesn't always feel like rainbows and daises.

In fact, courage means feeling the fear and doubt and taking massive action anyway.

We're in the middle of a BIG level up year at The Med Spa Advantage.

In this episode, we talk honestly about what it takes to level up and how you can apply these principles to your next big leap growth.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Selling Confidently in a Small Town with Dr. Tanya Williams26 Oct 202300:27:12

Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages?

You're not alone.

In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams.

Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodge City, Kansas. A rural community with a population of around 28,000 people.

Dr. Williams shares:

✔️How she's been able to sell premium solutions despite her limiting beliefs and reservations.
✔️How they're selling premium even to cold leads coming in from FB ads.
✔️Tips for balancing motherhood (She's a mom to 7!) and entrepreneurship.
✔️And so much more...

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Connect with Dr. Williams online here:
www.innovatemeddc.com
@innovatemeddc.com
https://www.facebook.com/innovatemeddc/

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

6 Counterintuitive Ways To Build A Strong Med Spa Brand25 Oct 202300:21:37

Your brand is not your logo or colors or fonts.

While these assets can help communicate your brand. They are not what ultimately define your brand.

Becoming a powerhouse med spa brand in your market will require you to think beyond just a pretty logo and branded photo shoots.

In this episode of the podcast, we discuss 6 counterintuitive ways to build a strong brand.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Launching New Things Profitably28 Sep 202300:15:37

Considering bringing in a new device or product?

In this episode, we unpack 5 key things to consider to ensure you launch it profitably.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Obstacles Costing You Bank24 Sep 202300:17:26

When I ask med spa owners what their biggest costs are they usually respond with something overhead related...

"Team"

"Products"

"Technology cost/leases"

"Rent"

"Marketing"

In this episode, we chat about the most expensive, sneaky, hidden costs preventing you from growth. Overhead costs are nothing compared to these expenses.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The Blueprint for Selling Premium Event15 Sep 202300:13:46

In this episode, we are unpacking how to crush your Q4 goals!

I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint to Selling Premium Aesthetic Packages:

Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals!

✔️Master the art and science of selling premium (without the ick!)

✔️Don’t just meet your sales goals, obliterate them.

✔️Bid goodbye to price shoppers.

Stand out in your market!

(And stop worrying about the med spa down the street.)

WHEN: Tuesday, September 19th at 10am PT/1pm ET

If you want all the details on how to register, DM the word LIVE over @heatherterveen on Instagram. I'll send you all the details.

How We Help You Grow24 Aug 202300:24:56

Some exciting announcements! Plus, I take you behind the curtains of what's going on inside The Med Spa Advantage. Why I decided to go into a business partnership for Aesthetically CRM.

And so much more!

Emjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

✔️There's a limited-time, founding members' pricing offer. Click the link to join us: www.aestheticallycrm.com

Leading with Clarity: 8 Essential Mindset Shifts for Med Spa Owners' Success17 Aug 202300:41:15

In this episode, we unpack the 8 essential mindset shifts for becoming a successful business leader.

If you're confused at what to do next in your business.

If your revenue has plateaued.

If you feel like you're in a constant state of overwhelm.

Then this episode was recorded with you in mind.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The Secret to Letting Go of Doubt and Run Your Business with Confidence07 Aug 202400:20:22

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust.



HIGHLIGHTS

  • How to navigate feeling isolated from peers who may not share the same drive.

  • The differentiator between entrepreneurs who thrive and those who stall.

  • Common signs that you have a low self-trust (and how to build self-trust!)

  • The most important factor in your decision-making for attaining desired outcomes.



RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Proven Strategies to Skyrocket Skincare Sales in Your Med Spa14 Aug 202300:28:49

Learn the strategy I used to sell $1000's of dollars in retail skincare sales every month.

This is a replay of the Predictable Retail Revenue Formula episode from over two years ago.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Habit Hacks: Building a Blueprint for Success in Your Med Spa30 Jul 202300:40:22

Habits are the building blocks for success.

You've likely heard this before.

Habits are also the building blocks for failure.

In this episode, I’m going to unpack some habit hacks to create a business that thrives while also having the health and lifestyle you want.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ James Clear's book Atomic Habits:Tiny Changes, Remarkable Results

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Fixing the Leaky Bucket13 Jul 202300:19:13

Does your med spa or practice have a leaky bucket?

In today's episode, we discuss two key areas where many aesthetic practices leave an enormous amount of money on the table.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The 6-Figure Mistake06 Jul 202300:16:13

There is one type of cost that most of you are not aware of when it comes to your business.

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Avoid the Summer Sales Slump29 Jun 202300:18:56

It’s not unusual for some of you to experience a slump in your sales in the summer months.

Many of our clients expect the volume of clients or patients to go down in the summer months.

In this episode, we chat about strategies for avoiding the Summer sales slump.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Record-Breaking Sales Days28 Jun 202300:20:25

At a loss for why your sales aren't higher?

Is your first inclination is to think that you need more clients or patients in the door?

If so, then this episode is for you.

We've had many of our Med Spa Advantage clients have record-breaking sales days in the last few months. and it isn’t because they doubled their volume of client and patient visits.

It isn’t because they had some crazy, irresistible promotional discount going on.

It isn’t because they brought in some expensive brand new piece of technology.

So what is it?

What is the key to record-breaking sales days that have you taking a BIG sigh of relief because you’ve got a bunch of extra revenue coming in at once?

It comes down to a few core principles and practices that I’m going to share with you in this episode.

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

The Destination not the Plane11 Jun 202300:16:06

Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts.

Your business in its simplest form is designed to deliver an offer.

You just need effective marketing, selling and delivery systems around a COMPELLING offer to succeed in your practice or clinic.

In this episode, we unpack how to build compelling offers. Then, effectively market and sell those offers.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Over-Communicating01 Jun 202300:20:38

Do you feel like no one hears your marketing messages?

Then you may have an under-communicating problem

In this episode, we unpack how to leverage over-communicating in order to grow your medical aesthetic spa.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Hunter and Farmer Marketing25 May 202300:20:31

Today we’re talking about hunter and farmer marketing strategies.

Both are valid strategies in any small business owners marketing plan.

In this episode, we unpack how to leverage both to get the most out of your marketing efforts.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Quantity Before Quality24 May 202300:26:45

For years, I believed the notion that quality trumps quantity.

Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination.

In this episode, we unpack how to leverage quantity in order to create and develop quality services, marketing and experiences for our patients and clients.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

How to Establish Yourself As an Expert and Stand Out in A League of Your Own31 Jul 202400:23:46

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more!



HIGHLIGHTS

  • Strategies to transition from a skilled provider to an expert.

  • Signs you’re not operating as an expert.

  • Ways to build authority and visibility online.

  • Why you should mute competitors and avoid analyzing their strategies.

  • How to make your own signature program that sells.



RESOURCES + LINKS

Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25)

Double your revenue with your current customer base with Signature Programs That Sell HERE

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

 

The Offer is Queen11 May 202300:15:10

Marketing and selling a crappy offer can feel like an uphill battle.

Compelling and demand-worthy offers make growing your business so much easier.

In this episode, we unpack how to create offers that differentiate and have your customers lining up throwing their money at you.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

10 Things To Stop Doing To Grow Faster04 May 202300:32:53

Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries.

Growing will involve NOT doing the things that got us to where we are currently.

And not doing those things will feel unnatural and uncomfortable.

In this episode, we unpack 10 things you will want to stop doing in order to grow faster in your business.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Building an Unstoppable Team with Juli Rogerson from Quartz Mind, Body + Skin28 Apr 202300:39:39

Today I’m thrilled to introduce you to another one of our Med Spa Advantage clients, Juli Rogerson of Quartz Mind, Body + Skin Clinic which is located in Surrey, British Columbia just outside of Vancouver.

We unpack a lot in this episode

✔️ We talk about Juli’s entrepreneurial journey and how Quartz came to have 4 founders.
✔️Juli shares what it was like in the first few months of opening their clinic – the mistakes they made and what smart decisions they made at the same time.
✔️She talks about growing and managing their team members and how her team members' sales have just skyrocketed in recent months.
✔️ She unpacks some of their marketing and promotions and what’s working right now in their practice.
✔️ We talk about this and so much more.

I think you’re going to love this conversation. Enjoy!

MENTIONED IN THIS EPISODE:
✔️You can find Juli over at https://quartzmindbodyskin.com/
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Scaling Your Med Spa with Megan Hagley from Pur Aesthetics20 Apr 202300:28:40

In this episode, I’m really thrilled to introduce you to our Med Spa Advantage client, Megan Hagley, of Pur Aesthetics and Wellness.

Megan is a Certified Registered Nurse Anesthetist and has rapidly grown since she started working with us just over 6 months ago.

In this episode, Megan shares:

* What it was like starting her business from scratch.

* What it was like going from a solo room aesthetic injector business to opening up a store front, investing in technology and adding in more aesthetic injectors to her team.

* Why investing in herself and her business has always yielded returns for her and her mindset about going all in on those investments.

* Plus, her advice for how to get out of your own way and go all in on building your medical aesthetic spa or practice.

Enjoy this conversation with Megan!

MENTIONED IN THIS EPISODE:
✔️You can find Megan over at https://www.puraestheticsandwellness.com/
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

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