Explorez tous les épisodes du podcast Maximizing Ecommerce
| Titre | Date | Durée | |
|---|---|---|---|
| Setting Up for Profitable Success with Tyler Jefcoat, Ep. #160 | 29 Dec 2022 | 00:38:19 | |
As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers. After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.
Connect with Tyler Connect with Kevin | |||
| Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159 | 26 Dec 2022 | 00:45:00 | |
Managing PPC campaigns on Amazon is one of the most effective methods to drive sales. If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities). In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.
Connect with Michael
Connect with Kevin | |||
| Data Driven Ways to Find Profitable Products in 2022 with Izabella Ritz, Ep #150 | 22 Sep 2022 | 00:47:07 | |
As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools. That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products. Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about.
Connect with Izabella Connect with Kevin | |||
| Mastering the Art of Scaling with Joel Bower, Ep #149 | 01 Sep 2022 | 00:45:15 | |
Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business. In this video, Joel explains the importance of having the right mindset when scaling your business. He shares some practical tips for building a team and keeping everyone on the same page toward success!
Connect with Joel Connect with Kevin | |||
| Forming Your Company Correctly with Scott Letourneau, Ep #148 | 25 Aug 2022 | 00:41:15 | |
When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways). To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners. (They don’t just do Nevada companies…)
Connect with Scott Connect with Kevin | |||
| Managing Amazon PPC Campaigns with Lucas Kwiatkowski, Ep #147 | 18 Aug 2022 | 00:37:12 | |
I find it fascinating to connect with others in space and talk about core competencies like PPC. The better you are at paid advertising, the more successful you will be. In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon.
Connect with Lucas Connect with Kevin | |||
| When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146 | 12 Aug 2022 | 00:44:16 | |
Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned. He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending. From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper…
Connect with Mina
Connect with Kevin | |||
| From Air Force to Exit of 7-Figure Seller Business with Reggie Young, Ep #145 | 04 Aug 2022 | 00:41:32 | |
I had the opportunity to chat with today’s guest when he was spending half of his time underground as an officer in the US Air Force. At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business. He has developed quite the success story, and he now has had a big exit on what became a successful 7-figure business. In this episode, Reggie Young shares what he has learned along the way going from a low point (literally and metaphorically) to an enviable success story…
Connect with Reggie Connect with Kevin | |||
| Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144 | 28 Jul 2022 | 00:36:51 | |
Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports. This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).
Connect with Steven
Connect with Kevin | |||
| Protecting Your Business Assets with Matt Lovell, Ep #143 | 19 Jul 2022 | 00:35:59 | |
Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to). It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen. With that said, I have seen how people have been saved by their insurance policy when something goes wrong, and others who wish they had the right type of insurance and had to shell out enormous sums of money out of their own pocket. In eCommerce, you can get a policy, and the insurance company will gladly take your money. BUT if the policy isn’t structured correctly, you could be rejected if, God forbid, something bad happened that caused you to need to actually use your policy. That is why I am excited to bring on Matt Lovell from Well Insurance, and Matt has been my agent for 5 years.
Connect with Matt
Connect with Kevin | |||
| Saving Time and Money Using Amazon PPC Bulk Files with Elizabeth Greene, Ep #142 | 12 Jul 2022 | 00:38:51 | |
It can be challenging to stay on top of your Amazon PPC campaigns. There is so much to stay on top of, and information coming from several different reports. Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid. At one point, I was about ready to give up on PPC until I discovered bulk files. They have the information you need in one place, and once you get the hang of them, they can cut it down to just a fraction of the amount of time it takes for the campaign manager. (And it is a completely free tool) To help you get the hang of bulk files (or get tips on how to better manage your campaigns with them), I am excited to bring on Elizabeth Greene who is an absolute whiz at bulk files (or Bulk Operations Templates as they are more officially known).
Connect with Elizabeth
Connect with Kevin | |||
| From Disney Intern to a 7 Figure International Empire on Amazon with Brandon Fuhrmann, Ep #141 | 23 Jun 2022 | 00:34:30 | |
Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann. He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ Innovate. We talked about what Brandon has learned on his journey, and it turns out that we worked at Walt Disney World at the same time (might have even bumped into each other). “Small world” as they say… Listen to this episode for actionable advice from a high-level seller with an amazing network of 7, 8, and 9 figure sellers. You won’t want to miss this.
Connect with Brandon
Connect with Kevin | |||
| Optimal Pricing Strategies with Ali Babul, Ep. #158 | 22 Dec 2022 | 00:32:36 | |
Do you have the right price for your product? It can have a huge effect on your profitability and how many units you sell. Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price). The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.
Connect with Ali
Connect with Kevin
| |||
| Creating Live Events for Amazon Sellers with Joel Wohl, Ep #140 | 16 Jun 2022 | 00:41:01 | |
Putting on a live, in-person event is a lot of work, and most people have no idea how much work goes into creating one. In this episode, I bring on Joel Wohl, the co-founder of AMZ PowWow. This coming PowWow in July in West Palm Beach will be my second opportunity to speak at a PowWow event, and I enjoy speaking with those putting on events.
Connect with Joel
Connect with Kevin | |||
| Operating a More Profitable Business (Even in a Down Economy) with Tyler Jefcoat, Ep #139 | 09 Jun 2022 | 00:39:17 | |
Business is not just about the flashy top-line numbers, it is ultimate about how much money you bring to the bottom line…. “Profits”. In this episode, Tyler Jefcoat from Seller Accountant comes on to discuss how you can better manage your costs and cash flow to run a more profitable business. He shared a way to gauge profitability that I had never heard before, and you will definitely want to listen for this statistic that you can quickly apply to your business….
Connect with Tyler
Connect with Kevin | |||
| Former Amazon Executive Shares Tips for Success with Stan Friedlander, Ep #138 | 06 May 2022 | 00:53:37 | |
At Prosper Show, I got the opportunity to share the stage with Stan Friedlander, who is a former Amazon executive. Stan held multiple high-level jobs at Amazon, including running the apparel division… In this episode, Stan shares with us his behind-the-scenes understanding of what happens at Amazon as well as some insider tips on how to best navigate your relationship with Amazon (and what to do when things go sideways).
Connect with Stan
Connect with Kevin | |||
| Get Things Done with Amazon Seller Support with John Cavendish, Ep #137 | 28 Apr 2022 | 00:34:31 | |
Are you frustrated with Amazon Seller Support? Let’s face it… right now, support is one of the most common complaints amongst Amazon sellers. If Amazon support is not living up to your expectations, then you need to listen to my conversation with John Cavendish, from Amazon seller support. We talk about how to get the most out of Amazon seller support and finally get the help you need. Connect with John
Connect with Kevin
___________________________________________________________ Want to build your own international selling empire on Amazon? Sign up for the Global Selling Class to learn how (and ways to avoid costly and time-consuming pitfalls) - http://GlobalProfitClass.com | |||
| Amazon Canada vs United Kingdom - Where Sellers Should Go Next, Ep #136 | 21 Apr 2022 | 00:19:01 | |
Looking to expand your Amazon sales internationally? Wondering if Canada or the UK is the next step for you? This video compares the two markets, and provides tips on how to make the decision that's right for your business. When it comes to where to sell online, Amazon sellers have a lot of choices. But which country should they focus on next? We compare the opportunities on amazon.ca and amazon.co.uk and outline the pros and cons of each market for Amazon FBA sellers. So, which is right for your business? Watch the video to learn where to sell your products next... ___________________________________________________________ Want to build your own international selling empire on Amazon? Sign up for the Global Selling Class to learn how (and ways to avoid costly and time-consuming pitfalls). http://GlobalProfitClass.com | |||
| Expanding to Amazon in Europe with Jerome du Guigne, Ep #135 | 14 Apr 2022 | 00:45:58 | |
Ready to take your business international to exciting places like Europe with marketplaces in Germany, Italy, France, and more… In this episode, I had the opportunity to chat with the founder of the Europe-based ecommerce agency, E-Comas. We discussed how sellers can overcome some of the specific challenges with getting set up in Europe such as translations, VAT, and product compliance. Once you are up and running, there is a huge opportunity for increased sales of the products you are already selling…
Connect with Jerome
Connect with Kevin | |||
| Journeys on Amazon (and PPC) with Kris Gramlich and Dustin Kane, Ep #134 | 07 Apr 2022 | 00:52:17 | |
In this episode, I got the opportunity to sit down with Dustin Kane and Kris Gramlich from the Two Amazon Sellers and a Microphone podcast to discuss their journeys both as sellers themselves and helping other sellers maximize their PPC results.
Connect with Kris and Dustin
Connect with Kevin | |||
| Sourcing Capital for Growth with Don Henig, Ep #133 | 24 Mar 2022 | 00:54:42 | |
Cash is king and is a critical part of growing your business. We all run into a wall (or ceiling to better illustrate) that prevents us from investing in some of the opportunities in front of us. On this episode, we welcome Don Henig from AccrueMe, a funding solution that focuses on profit sharing. They definitely have a unique model… Like all things financially related, make sure to do your own diligence to understand the product before signing on the dotted line.
Connect with Don Connect with Kevin | |||
| Getting Time Back in Your Business (and Life) with Gilad Friemann, Ep #132 | 24 Feb 2022 | 00:54:29 | |
You can get money back but you can never get back time…. In fact, everyone has the same 168 hours a week. As you grow, you get to a point where you don’t have more time to devote to business, and it becomes crucial to find others who can help you. In this episode, I welcome Gilad Friemann from VAA Philippines comes on to discuss how to figure out what to outsource and tips for finding the best possible candidates for your virtual assistant.
Connect with Gilad
Connect with Kevin | |||
| Profitable Lessons from 7-Figure Sellers with Gary Huang, Ep #131 | 17 Feb 2022 | 00:47:43 | |
In this episode, Gary Huang from the 7-Figure Seller Summit comes on to share lessons he has learned along the way by interviewing 7 figure sellers for his summits. He shares some actionable ways that you apply these lessons to grow your business. Get your free ticket to the 7-Figure Seller Summit.
Connect with Kevin | |||
| Recurring Revenue in Ecommerce with John Roman, Ep. #157 | 02 Dec 2022 | 00:36:39 | |
One of the most overlooked ways to grow your sales in any business is to sell more of your existing products. The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.
Connect with John
Connect with Kevin | |||
| Finding Opportunities for Ecommerce Traffic with Sumner Hobart, Ep #130 | 20 Jan 2022 | 00:40:28 | |
Competition for traffic on Amazon is getting more competitive with Amazon removing organic placements and PPC costs going up. In this episode, Sumner Hobart comes on to talk about ways to drive traffic off Amazon in ways you might not have thought of…
Connect with Sumner Connect with Kevin | |||
| Predictions for Amazon and Ecommerce in 2022 with Melissa Simonson, Ep #129 | 06 Jan 2022 | 00:51:27 | |
By all accounts, 2021 was a pretty crazy year. Although just because things are happening around doesn’t mean they have to control your destiny. But you still need to understand what is happening in the world around you that could affect your business so that you can make smarter decisions. In this episode, I welcomed Melissa Simonson to have an interesting discussion on what happened in 2021 for ecommerce/Amazon sellers. And we pulled out our crystal ball to make our predictions on how things will go in 2022….
Resources Mentioned
Connect with Melissa
Connect with Kevin | |||
| Building a Real Estate Empire with James May, Ep #128 | 16 Dec 2021 | 00:31:09 | |
In this episode, we are going to go in a different direction. It seems as people become bigger sellers or one day sell their businesses, they often look for other places to park their money. Personally, I’ve always been curious about real estate investing, and so we can all learn together. I brought on a good friend of mine from elementary school to talk about real estate investing. He has developed quite the portfolio of properties with single family, multifamily apartments, and AirBNB. If you’ve been curious about investing in real estate, you’ll definitely want to check out this episode.
Connect with James
Connect with Kevin | |||
| Financing Ecommerce Growth with Jacob Schwartz, Ep #127 | 02 Dec 2021 | 00:29:01 | |
Cash is the lifeblood of a business, and I have found that you never truly understand all that goes into managing the cash of a business until you are in the thick of it. Especially in the holiday season, cash can be a constraint with the need to buy holiday stock levels, supply chain issues, needing to reload before Chinese New Year, and then tax season… There are lots of ways to fund growth and keeping the engine of your business humming along. In this episode, I brought on Jacob Schwartz from Payability to discuss some options they offer. Disclosure: Payability has been a sponsor of events that I have hosted, and their products have helped a lot of sellers. With that said, I strongly recommend making sure that you fully understand the terms of any financial arrangement before signing on the dotted line and accepting any money. As the business owner, always exercise good judgement, and I hope you find this episode helpful...
Resource Mentions
* In full disclosure, this is an affiliate link, and we could potentially receive a referral commission if you go through this link.
Connect with Kevin | |||
| Preventing Amazon Catalog Problems with Vanessa Hung, Ep #126 | 25 Nov 2021 | 00:51:55 | |
Overtime, many sellers find that catalog management on Amazon is one of the most underrated topics in this business. What is in some of the fields (that you might not even know about) can have a huge effect on how the algorithm understands your listing. This in turn can have a major effect on your ranking, and can make a difference if Amazon suspends a listing because the algorithm suddenly thinks the product is in a category with heightened compliance requirements. And as you grow, it can become tedious making changes to listings in Manage Inventory when bulk sheets can make the process quicker (once you know how to use them). That is why I am excited to bring on Vanessa Hung to talk about how you can keep a clean catalog and some tips for using bulk files.
Connect with Vanessa
Connect with Kevin | |||
| Amazon Changes and Profitable PPC with Liran Hirschkorn, Ep #125 | 18 Nov 2021 | 00:42:17 | |
Amazon is a constantly changing platform, and it is important to understand how their changes affect you as a seller. And when running PPC campaigns, it is critical to know how to balance fundamentals and understanding what is happening on the platform around you. That is why I am excited to bring on Liran Hirschkorn from Incrementum Digital. Whenever I speak with Liran, I always learn something new, and my hope is that you get a lot out of our conversation.
Connect with Liran
Connect with Kevin | |||
| Sourcing Products from India with Meghla Bhardwaj, Ep #124 | 11 Nov 2021 | 00:37:33 | |
When we think of sourcing products, China generally comes to mind or possibly made in the USA. However, there is a whole world out there with many options for manufacturing your products. India can be a potential option worth looking into, and I am excited to bring on Meghla Bhardwaj from India Sourcing Network to discuss options for sourcing from India.
Connect with Meghla
Connect with Kevin | |||
| Amazon Cracking Down on Rebates and Other Gray Marketing Tactics (my thoughts), Ep #123 | 04 Nov 2021 | 00:31:17 | |
An admin on Amazon’s official forum on Seller Central recently released a post about rebates and other incentives off Amazon. There has been a lot of talk in the seller community since… Is this the end of the world? (spoiler alert: NO) In this episode, I share my thoughts on this change/clarification and what to think about this moving forward...
Links Mentioned
Connect with Kevin | |||
| Better Managing Profit Margins in Ecommerce with Sam Hill, Ep #122 | 28 Oct 2021 | 00:51:31 | |
We all talk about sales, but what is even more important is how much money you have leftover…. aka profit. That is why I am excited to bring on Sam Hill who specializes in finances for ecommerce store owners. Sam will walk through ways of better understanding finances and help you find ways to drive more profit to your bottom line.
Connect with Sam
Connect with Kevin
| |||
| How to Sell Your Business to an Aggregator with Jeremy Bell, Elevate Brands, Ep #121 | 21 Oct 2021 | 00:44:58 | |
One day you will no longer be operating your business, and it is best to make sure you are set up to exit on your own terms. Or at least get the best possible value. Most of my understanding of the buy/sell process has come from speaking to people who have bought and sold individual businesses and from brokers. In this episode, I speak with Jeremy Bell, the head of Mergers and Acquisition at Elevate Brands. His company purchases Amazon businesses as part of the “aggregator” model, and it was interesting to get his perspective on the buy/sell process. If you’d like to learn more about what potential buyers are looking for (especially those with deep pockets), you will definitely want to check out this episode.
Connect with Jeremy
Connect with Kevin | |||
| Scaling with Wholesale AND Own Brand on Amazon with Shawn and Lovely Padgett, Ep. #156 | 24 Nov 2022 | 00:42:18 | |
In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn. Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online. They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale. If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs. Connect with Kevin | |||
| Conversion Enhancing Design for Q4 and Beyond with Miriska Harris, Ep #120 | 14 Oct 2021 | 00:34:51 | |
Great design can often be a way to get higher conversions, and as we get closer to the holiday season, it is important to maximize the increased traffic from holiday shoppers. It is an honor to welcome back Miriska Harris from Outlinematic to discuss tips for conversion enhancing design that you can implement to increase your sales this holiday season (and beyond)....
Connect with Miriska
Connect with Kevin | |||
| Tips for Successful Dropshipping with Lester Love, Ep #119 | 08 Oct 2021 | 00:47:08 | |
One of the biggest challenges most ecommerce sellers face is inventory and the cash flow constraints of purchasing large amounts of inventory. For years, I have heard people talk about dropshipping as a way of purchasing products once you get the order, and I have wanted to bring someone on who understands the dropship business model. That is why I am excited to bring on Lester Love to talk about dropshipping and whether or not this business model could be a strategy to add revenue for your business.
Connect with Lester
Connect with Kevin | |||
| 7 Tips for Preparing for Q4 and Maximizing Holiday Sales on Amazon, Ep #118 | 06 Oct 2021 | 00:40:36 | |
For most ecommerce sellers, the 4th quarter is the busiest time of the year, especially the critical holiday shopping season between Thanksgiving and Christmas. In this episode, I walk through some strategies to help you maximize your results this holiday season. Whether you are new to Q4 selling on Amazon or a seasoned veteran, we will cover ways to make this the best holiday season.
Resources Mentioned
Connect with Kevin | |||
| How to Avoid Needing a Lawyer When Selling on Amazon with CJ Rosenbaum, Ep #117 | 12 Aug 2021 | 00:39:55 | |
Selling on Amazon is, in my opinion, an overall positive experience. Yes, there are some frustrations that come up from time to time…. But what happens when things go from frustrating to just downright bad (and you might need to get a lawyer involved). In this episode I am happy to bring on attorney CJ Rosenbaum who focuses on helping Amazon sellers. He shares what to do if you are faced with really serious situations (and even gives examples of how to avoid those situations, so you don’t need a lawyer).
Connect with CJ | |||
| Finding Opportunities in the Evolving Ecommerce World with Sharon Even, Ep #116 | 05 Aug 2021 | 00:45:35 | |
I’m excited to bring on Sharon Even for an interesting discussion on what to do when things are changing in the world (which it seems to be a lot of that lately). Sharon brings a unique entrepreneurial background, dating back to negotiating with suppliers at 10. Where there is change, there is opportunity...
Connect with Sharon | |||
| Expanding Down Under to Amazon Australia with Jon Tilley, Ep # 115 | 15 Jul 2021 | 00:42:35 | |
An often overlooked marketplace is Australia. It is relatively new and is rapidly growing. I am excited to bring on Jon Tilley from ZonGuru. He presented an interesting perspective on going after larger markets in Australia than I had heard before.
Connect with Jon
Ready to level up your ecommerce business? Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021. Learn actionable strategies to build a brand and profitably grow your business. You will be able to check out over 25 expert speakers - http://EcomBuilderSummit.com | |||
| Profitable PPC Strategies with Ritu Java, Ep #114 | 08 Jul 2021 | 00:51:14 | |
One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads. If done well, PPC can be the best way to profitably drive sales and growth. However PPC can also be a drain on your budget if not done well. To talk about profitable strategies for PPC, I am excited to welcome Ritu Java from PPC Ninja. Ritu has extensive experience with Amazon PPC, including starting off by doing the ads for an 8-figure selling in the competitive electronics space. Side note… Ritu was one of the first people I met when I went to an in-person conference for the first time.
Connect with Ritu
Ready to level up your ecommerce business? Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021. Learn actionable strategies to build a brand and profitably grow your business. You will be able to check out over 25 expert speakers (including Ritu).
| |||
| Masterminding for Success in Business with John Spellman and Brian Reintgen, Ep #113 | 01 Jul 2021 | 00:48:16 | |
One of the best (and most underrated) ways to grow is by masterminding with others. I am excited because I have gotten the chance to see first-hand the power of connecting with others in masterminds from my two guests John Spellman and Brian Reintgen. They have taken part in a couple of masterminds I have been involved with or hosted, and I have seen them do great things as a result… including paying off their debt, launching new products, running a more profitable business, and just overall being more happy with the direction they are going in business. Kudos to them for being open to feedback from other like-minded sellers and for having the willingness to implement tips. They are a perfect example of implementing a tip from someone that can have life-changing effects...
Join the conversion over at the Maximizing Ecommerce Facebook Group | |||
| Bookkeeping in Ecommerce Made Simple with Siddhartha Havelia and Manvi Arora, Ep #112 | 24 Jun 2021 | 00:45:23 | |
One question I get frequently is about bookkeeping. Starting out you can pull a couple of reports and throw them on a spreadsheet and be ok (probably). As you get bigger and add more channels, your business becomes more complex, and so does the amount of time you have to spend on bookkeeping (especially if you have multiple currencies). I have found that unless you have a passion for accounting and have an intimate knowledge of bookkeeping software, bookkeeping is one of those things you should outsource to someone who know what to do. Oftentimes sellers will work with someone who maybe understands bookkeeping but they don’t really understand ecommerce, and then they end up asking me for recommendations. I’ve used the same bookkeeper for over three years, and my CPA has been happy with their work (and he would definitely tell me if he wasn’t). Good bookkeepers can be hard to find (especially that understand this business). That is why I am excited to bring on Siddhartha Havelia and Manvi Aurora who do the bookkeeping for my business. Their company, Mercurius Advisory Services, is one of the top ranked bookkeeping services on both the Amazon Service Provider Network and Upwork. Plus I find that they are good at explaining things so I brought them on for a discussion about bookkeeping and to share ways you can better manage “the books” to keep an eye on your profitability.
Connect with Siddhartha and Manvi Book a free consultation (affiliate link) | |||
| Gameplan: 7-Figure Exit Strategy, Ep #111 | 17 Jun 2021 | 00:42:38 | |
In today's episode, we are having a repeat guest to talk about having a profitable exit. He is also the author of the recently released book, "The Exitpreneurs Playbook." So, if you are interested in selling your business, now or in the near future, this one is for you. You can easily get the book by going to this link
Connect with Joe
Join the conversion over at the Maximizing Ecommerce Facebook Group
| |||
| Scaling to 7-Figures on Amazon with Aparna Dubey, Ep. #155 | 17 Nov 2022 | 00:48:20 | |
I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half. She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey.
Connect with Aparna
Connect with Kevin | |||
| Lessons for Profitable Paid Ads, Ep #110 | 10 Jun 2021 | 00:35:52 | |
As I write this, last month I hosted the PPC Mastery Summit for the second time. It was an incredible event, and in this episode I share with you some actionable takeaways I picked up from our incredible speaker lineup. Then I also peel back the curtain and share with you some behind the scenes lessons that I learned from running the event. And even if you have no desire to host a virtual event, these lessons could equal more revenue for you...
Resources Mentioned How to Determine if You Have a “Good” ACoS
Want to learn actionable strategies to profitably grow your sales? For about the price of a fancy coffee drink, you can get a 3-day pass to access all of the amazing speakers of the PPC Mastery Summit. Simply click this link to get instant access to actionable strategies and tactics you can implement right away - PPCMasterySummit.com | |||
| Driving Profitable Sales with Google Ads with Ilana Wechsler, Ep #109 | 04 Jun 2021 | 00:44:09 | |
Just as Amazon acts like a search engine, Google is definitely a search engine, and it is the largest search engine there is. To talk about ways to profitably reach people on Google who are searching for products just like yours, I am excited to welcome Ilana Wechsler from Teach Traffic. Originally I met Ilana at a conference, and she was a speaker at my PPC Mastery Summit in 2020.
Follow Ilana
Join the conversion over at the Maximizing Ecommerce Facebook Group | |||
| Keeping in Contact with Customers (Outside of Amazon) with Troy Johnston, Ep #108 | 27 May 2021 | 00:55:44 | |
In this episode, I brought on Troy Johnston from Seller.Tools. Troy and I were co-contributors to a blog put on by the folks at Payoneer. Troy and I discussed his story of getting into ecommerce and eventually founding Seller.Tools. One of the features they are known for is their ManyChat automation for Amazon sellers. This is a subject I have tended to stay away from because ManyChat (although a perfectably reputable company) is often known for being a tool used in some gray and black hat tactics I think Troy did a good job differentiating what is good practice vs the things that could get someone’s account on Amazon (and Facebook) shut down.
Resources Mentioned
Join the conversion over at the Maximizing Ecommerce Facebook Group
| |||
| From Safe Government Job to 7-Figure Seller with Wilson Dos Santos, Ep #107 | 20 May 2021 | 00:43:28 | |
I am excited to bring on a 7-figure seller who recently left a safe, well-paying government job to go full-time on his Amazon business. In this episode, we dive into his mindset and find the things he has focused on to become successful.
Join the conversion over at the Maximizing Ecommerce Facebook Group | |||