Explorez tous les épisodes du podcast Mastering Social Media for Schools

1. Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference.
   
   
2. Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students.
   
   
3. Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win.
   
   
4. Feeling stuck? Jason’s journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas.

SPECIAL GUEST

Jason Lewis

Communications Specialist

Walled Lake Consolidated Schools, Michigan

Email: jasonlewis@wlcsd.org 

X: @JasonLewis_tv

Website: https://www.wlcsd.org 

Facebook: https://www.facebook.com/wlcsd 

Instagram: https://www.instagram.com/walledlkschools/ 

X: https://x.com/WalledLkSchools 

LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools 

YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA 

USEFUL INFORMATION

• Social Media Hub for Walled Lake Consolidated Schools
• 2025 Golden Gribble - Best Contest Award 
• 2024 Golden Gribble - Best Student Takeover - Direct link to Bella’s takeover
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.
2. Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.
3. Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.
4. What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possible, and Tyler explains how.

SPECIAL GUEST

Tyler Moberg

AI Learning Specialist

Amplified Impact LLC, Minnesota

Email: mobergtyler@gmail.com 

LinkedIn: https://www.linkedin.com/in/tyler-moberg-249570215/ 

Website: https://www.amplifiedimpact.solutions 

USEFUL INFORMATION

• You’re invited to our Social Media for Schools Retreat - June 23-25, 2026. This year’s focus includes AI and students as storytellers!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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1. Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it’s inspiring 151 Catholic schools to show up online with confidence.
   
   
2. You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100!
   
   
3. Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up.
   
   
4. Get ready to steal some seriously smart ideas for launching your own series—even if you’ve never hit ‘record’ before.

SPECIAL GUEST

Sara Schneider

Associate Director of Enrollment

Catholic Schools Center of Excellence (CSCOE), Minnesota

Email: saraschneider@cscoe-mn.org 

Website: https://cscoe-mn.org/ 

Facebook: https://www.facebook.com/CSCOE 

Instagram: https://www.instagram.com/cscoe_mn 

X: https://x.com/CSCOE_MN 

LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/ 

USEFUL INFORMATION

• Links to Mic and Light for videos
• Sara’s personal favorite mic 😁 (a little more pricey)
• Marketing Minute examples
  • Post recorded live  
  • Showcased a principal: had a lot of traction and shares!
  • One talking about websites
• Join us for the Social Media Retreat for Schools in June 2026! Learn more here.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go.
   
   
2. No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way.
   
   
3. From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today.
   
   
4. You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else.

SPECIAL GUEST

Tricia Johnson

Social Media Content Creator

Blaine School District, Washington

Email: tjohnson@blainesd.org 

Website: https://www.blainesd.org 

Facebook: https://www.facebook.com/borderitepride 

Instagram: https://www.instagram.com/blainesd503/ 

USEFUL INFORMATION

• Tricia’s examples:
  • Impact video post from mock car crash
  • Alert post to community about distracted & impaired driving event
• Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for!
   
   
   
2. Whether it's a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your staff can focus on the fun, not the forms.
   
   
   
3. Say goodbye to messy Google Forms and Venmo links. Camp Simple creates a polished, easy-to-share registration page that makes you look like a rockstar communicator.
   
   
   
4. Trust me—once you see how easy it is, you’ll want to tell your whole staff. Head to campsimple.net and share it with your coaches, teachers, and club leaders today!

SPECIAL GUEST

Brian Bridges

Director of Communications at Lake Hamilton, Owner of Camp Simple

Lake Hamilton School District & Camp Simple, Arkansas

Email: brian.bridges@lhwolves.net 

Connect with Brian on Facebook

Connect with Brian on Instagram  

Websites: 

• https://campsimple.net/ 
• https://www.lhwolves.net/ 

USEFUL INFORMATION

• Order your copy of my book, Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.
   
   
2. Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).
   
   
3. Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.
   
   
4. You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.

SPECIAL GUESTS

Dr. Jordan Ziemer

Executive Director of Communications

Abilene ISD, Texas

Email: jordan.ziemer@abileneisd.org 

X: @jordanziemer

LinkedIn: https://www.linkedin.com/in/jordanziemer/  

Kaitlin Paonessa

Assistant Director of Communications

Abilene ISD, Texas

Email: kaitlin.paonessa@abileneisd.org 

LinkedIn: https://www.linkedin.com/in/kpaonessa/ 

Website: https://www.abileneisd.org/ 

Facebook: https://www.facebook.com/abileneisd 

Instagram: https://www.instagram.com/abileneisd 

LinkedIn: https://www.linkedin.com/company/abileneisd 

YouTube: https://www.youtube.com/@abileneisdtx 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.
   
   
   
2. Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.
   
   
   
3. Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.
   
   
   
4. Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.

SPECIAL GUEST

Scott Gordon

Principal

Regional School Unit 34, Maine

Email: scott.gordon@rsu34.org 

Website: https://www.rsu34.org/o/oths 

Facebook: https://www.facebook.com/OTHSCoyotes/ 

Instagram: https://www.instagram.com/othscoyotes/ 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. From educator and parent to PR pro - Sandy Sutty shares how her personal connection to the school fuels her storytelling.
   
   
   
2. Showing up for students is Sandy’s not-so-secret weapon to building authentic, engaging social content.
   
   
   
3. Want to grow your followers fast? Sandy breaks down her 14K+ follower jump with a simple, strategic content plan.
   
   
   
4. Discover how she taps into student interns, QR codes, and the addition of Class Intercom to make content collection fun and sustainable.

SPECIAL GUEST

Sandy Sutty

Admissions Marketing and Communication Manager

Salesianum School, Delaware

Email: ssutty@salesianum.org 

Website: https://www.salesianum.org/ 

Facebook: https://www.facebook.com/Salesianum 

Instagram: https://www.instagram.com/salesianumschool/ 

X: https://x.com/Salesianum 

LinkedIn: https://www.linkedin.com/school/salesianum-school/ 

Threads: https://www.threads.com/@salesianumschool 

USEFUL INFORMATION

• Short video Reel of Jerome cleaning the floor
• Viral post of the Speak Your Mind Challenge with Principal Father Beretta
• Join the wait list for our Social Media for Schools Retreat in Stillwater, MN
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success!
   
   
   
2. Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus.
   
   
   
3. Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s.
   
   
   
4. Learn why Meghan prioritizes clarity of purpose—driving enrollment and community pride—to guide every social media decision.

SPECIAL GUEST

Meghan Weaver

Director of Marketing and Communications

St. Martin’s Episcopal School, Louisiana

Email: meghan.weaver@stmsaints.com 

Website: https://www.stmsaints.com 

Facebook: https://www.facebook.com/stmsaintsla/ 

Instagram: https://www.instagram.com/stm_saints/ 

USEFUL INFORMATION

• Open microphone interview - click to watch!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.
2. Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!
3. You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.
4. We also spend time exploring how Grand Island Public Schools organized their social media accounts across 18 schools, using Class Intercom to streamline strategy and boost engagement.
   
   
   

SPECIAL GUEST

Mitchell Roush, M.A.

Communications & Marketing Director

Grand Island Public Schools, Nebraska

Email: mroush@gips.org 

X: @MitchRoush

LinkedIn: https://www.linkedin.com/in/mitchroush/ 

Website: https://www.gips.org/ 

Facebook: https://www.facebook.com/GrandIslandPublicSchools 

Instagram: https://www.instagram.com/gipublicschools/ 

LinkedIn: https://www.linkedin.com/company/grand-island-public-schools/ 

USEFUL INFORMATION

• "Cell Phone Free" initial communication
• "GISH Going Cell Phone Free" - GIPS Cast podcast episode
• Cell Phone Expectations Flyers (English & Spanish)
• NSPRA link with all details, including RPIE process, for Golden Achievement Award 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.
2. Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.
3. Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.
4. Kimberly’s final social media tip will change how you approach engagement: It’s time to take a look at what’s resonating with your audiences and hit the new school year with what works!

SPECIAL GUEST

Kimberly Garcia

Digital Marketing Coordinator

San Antonio Independent School District (SAISD) Foundation, Texas

Email: kgarcia10@saisd.net 

Website: https://www.saisdfoundation.com 

Facebook: https://www.facebook.com/saisdfoundation 

Instagram: https://www.instagram.com/saisdfoundation 

LinkedIn: https://www.linkedin.com/company/saisd-foundation/ 

USEFUL INFORMATION

• SAISD Newsletters
• K12PRtip Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets!
   
   
2. You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed.
   
   
3. Real-life examples and success stories from schools of all sizes show exactly how these strategies boost enrollment and recruitment.
   
   
4. Don’t miss the final moments! The social media tips they share—especially one you’ve never heard on this podcast—are absolute gold.

SPECIAL GUESTS

Lisa Losasso Jackson

Co-Founder

Elevate Marketing System, Texas

Email: LisaL@11productions.com 

LinkedIn: https://www.linkedin.com/in/lisalosasso/ 

Veronica V. Sopher

Co-Founder

Elevate Marketing System, Texas

Email: veronica@veronicavsopher.com 

LinkedIn: https://www.linkedin.com/in/veronicavsopher/ 

Website: https://www.ElevateMarketingSystem.com 

Instagram: https://www.instagram.com/elevatemarketingsystem/ 

USEFUL INFORMATION

• Lead magnets & landing pages reference links - click here 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.
2. Discover the simple yet powerful way students are capturing and shaping content daily.
3. Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.
4. Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold.

SPECIAL GUEST

Melissa Hartley

Director of Communications & Marketing

Horizon Honors Schools, Arizona

Email: melissa.hartley@horizonhonors.org 

Website: https://www.horizonhonors.org 

Facebook: https://www.facebook.com/horizonhonors 

Instagram: https://www.instagram.com/horizonhonors/ 

USEFUL INFORMATION

• Teacher Assistant Description
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!
2. Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.
3. From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar.
4. Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know.

Email: andrea@socialschool4edu.com 

Follow Andrea on X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Grab your sparkly jacket here!
• https://www.nspra.org/National-Seminar/ 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.
2. Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”
3. Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever.
4. Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their community.

SPECIAL GUESTS

Jennifer Ames

Community Education & Communications Director

School District of River Falls, Wisconsin

Email: jennifer.ames@rfsd.k12.wi.us 

Lauren Kaminski

Program Assistant

School District of River Falls, Wisconsin

Email: lauren.kaminski@rfsd.k12.wi.us 

Website: https://www.rfsd.k12.wi.us/ 

Facebook: https://www.facebook.com/RiverFallsSchoolDistrict/# 

Instagram: https://www.instagram.com/riverfallssd/ 

USEFUL INFORMATION

• Interested in the 2026 Social Media for Schools Retreat? Make sure you are subscribed to our newsletter!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.

4 Key Takeaways for Listeners:

1. What simple shift could instantly bring more clarity and purpose to your school’s social media posts?
   
   
   
2. How often should your marketing and enrollment teams actually meet—and why does it matter?
   
   
   
3. What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?
   
   
   
4. Why fixing your team dynamics might be the unexpected key to filling your classrooms.

SPECIAL GUESTS

Laurie Ehrlich

Co-Founder + Marketing Strategist

Thrive Hive, Maryland

Miriam Stein

Co-Founder + Enrollment Strategist

Thrive Hive, Maryland

Email: hello@thrivehive.group 

Website: https://www.thrivehive.group/ 

LinkedIn: https://www.linkedin.com/company/thrivehivegroup/ 

USEFUL INFORMATION

• 🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
2. Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
3. Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
4. Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.

SPECIAL GUEST

Max Smith

Digital Marketing Manager

Region 10 ESC, Texas

Email: max.smith@region10.org 

LinkedIn: https://www.linkedin.com/in/sterling-max-smith/ 

X: @SterlingMaxS  

Website: https://www.region10.org/ 

Facebook: https://www.facebook.com/Region10ESC 

Instagram: https://www.instagram.com/region10esc/ 

X: https://x.com/Region10ESC 

LinkedIn: https://www.linkedin.com/company/region-10-esc/ 

USEFUL INFORMATION

• You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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1. Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.

1. Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.
   
   
   
2. Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.
   
   
   
3. Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.

SPECIAL GUESTS

Dr. Jason Hewitt

Superintendent

Shepherd ISD, Texas

Email: jhewitt@shepherdisd.net 

Erin Goad

Director of Communications and Library Services

Shepherd ISD, Texas

Email: egoad@shepherdisd.net 

Website: https://www.shepherdisd.net 

Facebook: https://www.facebook.com/ShepherdISD/ 

USEFUL INFORMATION

• Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
• Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD.
   
   
   
2. Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move.
   
   
   
3. From planning events to writing scripts, learn how these students do way more than just create social posts.
   
   
   
4. Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce.

SPECIAL GUEST

AndreAnna Tate

Digital Media and Marketing Coordinator

Irving ISD, Texas

Email: andreanna.tate@gmail.com 

LinkedIn: https://www.LinkedIn.com/in/andreannatate 

Website: https://www.IrvingISD.net 

Facebook: https://www.facebook.com/IrvingSchools/ 

Instagram: https://www.instagram.com/irvingisd/ 

X: https://x.com/IrvingISD 

Nextdoor: https://nextdoor.com/pages/irving-isd 

USEFUL INFORMATION

• AndreAnna’s Examples:
  • 🔗 Racquel's reel
  • 🔗 Peter's Yale vlog
  • 🔗 2023-2024 MacArthur HS Influencer Reel
  • 🔗 Student Influencer website 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

4 Key Takeaways:

1. Foundations of Higher Performance
   Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being.
   
   
   
2. The Story That Sparked It All
   Hear the powerful, emotional story of a student whose life was saved through connection and care—and how it inspired Mark to reverse-engineer a system to help others before they hit rock bottom.
   
   
   
3. Simple Tools with Big Impact
   Discover why language matters, how to move from a negative to a positive mindset, and why taking ownership (instead of making excuses) can completely shift school and personal culture.
   
   
   
4. Practical Strategies for Stress & Connection
   Explore real-world tools to get out of survival mode, reduce stress, and strengthen relationships—perfect for school leaders, teachers, communicators, and students alike.
   
   
   

SPECIAL GUEST

Mark D. Oman

Higher Performance Coach and Speaker

Amery, Wisconsin

Email: markoman4250@gmail.com 

Website: https://omanperformancecoaching.com

Connect with Mark on Facebook 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

4 Key Takeaways for Listeners:

1. Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out.
   
   
   
2. Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content.
   
   
   
3. Show the Humans Behind the Scenes – Custodial staff, food service workers, and bus drivers are summer MVPs—celebrate their behind-the-scenes work!
   
   
   
4. Admire & Acquire – Don’t reinvent the wheel. Follow schools doing it well and adapt great ideas to fit your district’s vibe.

Email: andrea@socialschool4edu.com 

Follow Andrea on X: @andreagribble

Website: https://www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

SPECIAL GUEST

Melissa Marti

Director of Membership

#SocialSchool4EDU

Email: thecrew.ss4edu@gmail.com 

Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin

USEFUL INFORMATION

• Interested in our membership program? Learn more here: https://socialschool4edu.com/
• New PDF resource: 25 Social Media Post Ideas for Summer
• Love checklists? Don’t forget about our 100 ideas list and 50 more!
• Check out this cool “Roast” trend used by Texarkana.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation.

In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement.

• Learn why your videos don’t have to be perfect to make an impact
• Find out how social media boosted staff morale, student excitement, and even helped with recruitment
• Discover easy tools and creative tips from the front lines

This episode is one you’ll want to share with your team!

SPECIAL GUESTS

Abby Koch

Director of Communications

Marshalltown Community School District, Iowa

Email: akoch@marshalltown.k12.ia.us 

X: @MkayAbby

LinkedIn: @AbbyLKoch

Sugey Alvarez

School Resource Specialist

Marshalltown Community School District, Iowa

Tanya Kenner

Administrative Assistant

Marshalltown Community School District, Iowa

Website: https://www.marshalltown.k12.ia.us/ 

Facebook: https://www.facebook.com/Marshalltown.Schools 

Instagram: https://www.instagram.com/mcsdbobcats/ 

Rogers Elementary Facebook: https://www.facebook.com/Rogerselem 

USEFUL INFORMATION

• Join our Summer Book Club starting Tuesday, June 10th! Sign up here.
• Reel Examples:
  • Introducing the new school principal
  • Buddy the Elf Dance
  • Staff dance into spring break
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Today’s episode is unique and we are thrilled to welcome Dr. Amanda Materre, whose unexpected career path shows how embracing new tools can open new doors – even for those who start out in the classroom.
2. How can AI help school communicators get a week of time back each month? Dr. Materre reveals her top tools and strategies.
3. Want to align your messaging across platforms without doubling your work? Learn how AI can streamline your content creation process.
4. Discover why authenticity and vulnerability are key to powerful communication – and how AI can support (not replace) your voice.

✨ Bonus: Amanda’s AI Resource Board is linked in the show notes!

SPECIAL GUEST

Amanda Materre

Innovative Digital and Web Services Manager & Keynote Speaker

Texas

Email: acjmaterre@live.com 

Instagram: https://www.instagram.com/amandamaterre/ 

Personal X: @amandamaterre

LinkedIn: https://www.linkedin.com/in/amandamaterre/ 

USEFUL INFORMATION

• “Social Media for Schools” Summer 2025 Book Club - register for this free webinar series here!
• Bonus AI Tool sheet from Amanda
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical tips you can apply immediately.

4 Key Takeaways:

1. Why consistent branding builds trust – and how to reflect your school’s personality on social media.
2. Essential elements your brand kit must include – from cover banners to flexible color palettes and scalable logos.
3. How to design for accessibility – including tips for color contrast, alt text, and captions.
4. The importance of branded templates and photo libraries – to save time and tell better, more engaging stories.

SPECIAL GUEST

Kelly May

Design Director

CEL Marketing | PR | Design, Minnesota

Email: kellymay@celpr.com 

Website: https://www.celpr.com/ 

Facebook: https://www.facebook.com/celpr 

Instagram: https://www.instagram.com/celcreative/ 

LinkedIn: https://www.linkedin.com/company/cel-marketing-pr-design 

USEFUL INFORMATION

• Branding examples from dozens of schools - https://www.celpr.com/marketing-agency-portfolio/ 
• Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.

• Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.
• Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for organizing and separating work/personal life.
• Quick, Authentic Moments Win: Reels and posts featuring spontaneous, relatable moments—like the principal shoveling snow—often perform better than polished, time-consuming content.
• Divide and Conquer for Big Events: Tag-teaming large events like choir festivals with one person on photos and another on video helps capture more content with less stress and boosts sharing across schools.

SPECIAL GUEST

Lisa Streckert

Communications Assistant and Middle School Administrative Assistant

St. Croix Lutheran Academy, Minnesota

Email: lstreckert@stcroixlutheran.org 

LinkedIn: https://www.linkedin.com/in/lisastreckert/ 

Website: https://stcroixlutheran.org 

Facebook: https://facebook.com/stcroixlutheran 

Instagram: https://www.instagram.com/stcroixlutheran 

LinkedIn: https://www.linkedin.com/school/saint-croix-lutheran-academy 

USEFUL INFORMATION

• Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! 
• Choral Festival Reels:
  • Recap
  • Student Video
  • Getting Ready
  • Heavenly Preview
• Principal Shoveling Reel 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

• Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California.
• Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging content that makes an impact.
• Mastering Instagram storytelling – Sage Hill has doubled down on Instagram as its primary platform. Hear why they made this choice and how it’s resonating with students, staff, and families.
• Struggling with Reels? Get practical tips on how to capture key moments, what shots to prioritize, and what equipment (or lack thereof!) you really need to create effective school videos.

SPECIAL GUEST

Daniel Langhorne

Communications & Website Manager

Sage Hill School, California

Email: langhorned@sagehillschool.org 

LinkedIn: https://www.linkedin.com/in/daniel-langhorne-97429615/ 

BlueSky: https://bsky.app/profile/dlanghorne.bsky.social 

Website: https://www.sagehillschool.org/ 

Facebook: https://www.facebook.com/SageHillSchool 

Instagram: https://www.instagram.com/sagehill/ 

PodBean: https://sagehill.podbean.com/ 

USEFUL INFORMATION

• You’re invited to #SocialSchool4EDU’s NSPRA 2025 Partner Power Session - July 20, 2025, from 8 am to noon - full details and register here
• Daniel’s examples
  • Groundbreaking Ceremony - https://www.instagram.com/reel/DDgQxOwRqm6/ 
  • Homecoming Pep Rally - https://www.instagram.com/reel/DBjzUxwsbh8/ 
• Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time. 

Tune in to learn:

• The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify their social strategy.
• Maximizing Efficiency – A game-changing tool that can cut social media workload by up to 80%.
• Nextdoor & Schools – How this often-overlooked platform can enhance storytelling and community engagement.
• Empowering Students & Parents – Smart strategies to safely include more voices in your school’s social media efforts.

Hit play and discover how to work smarter, not harder, when it comes to school social media! 🎧

SPECIAL GUEST

Sarah Loyd

Head of Product Success & Evangelism

Social News Desk

Email: sloyd@socialnewsdesk.com 

LinkedIn: https://www.linkedin.com/in/sarahloyd/ 

Website: https://www.socialnewsdesk.com 

Facebook: https://www.facebook.com/socialnewsdesk 

Instagram: https://instagram.com/socialnewsdesk 

X: https://x.com/socialnewsdesk 

LinkedIn: https://www.linkedin.com/company/socialnewsdesk/ 

Threads: https://www.threads.net/@socialnewsdesk 

BlueSky: https://bsky.app/profile/socialnewsdesk.com 

USEFUL INFORMATION

• New 100 Ideas Download from #SocialSchool4EDU
• Genesee ISD Bus Driver Recruitment video
• SND Free Trial & Demo: https://www.socialnewsdesk.com/demo/
• Webinar Replay: Social Storytelling Strategies for K-12 (with Genesee ISD)
• EBook: Social Storytelling Strategies for K-12
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.
2. Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.
3. Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that resonate and build stronger relationships with stakeholders. Using strategies like nostalgia-driven posts (e.g., Throwback Thursday) fosters emotional connections and engagement.
4. Practical Strategies to Improve School Social Media - Consistency, storytelling, and leveraging help from staff, students, or alumni improve social media impact. "Posted is better than perfect"—focus on getting content out rather than overanalyzing every detail.

SPECIAL GUEST

Sondra Whalen, APR

Director of Student Programs and Communications

Vernon Verona Sherrill Central School District, New York

Email: swhalen@vvsschools.org 

LinkedIn:  https://www.linkedin.com/in/sondra-whalen-apr-03659029a/ 

Website: https://www.vvsschools.org 

Facebook: https://www.facebook.com/VVSDistrict 

USEFUL INFORMATION

• Register for Washington DC event - NSPRA 2025 Partner Power Session Registration- Social Media Workshop: The Secret to Plan, Create, & Execute a Strategy that Works! with Andrea Gribble - Sunday, July 20, 2025 - 8 am - noon
• School Communications Expertise Areas
• Love Story post
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

In this episode, we're diving into free and effective marketing strategies for schools! Whether you're looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity!

• 19 Free Marketing Strategies – Get a breakdown of 19 actionable ways to market your school effectively in 2025.
• What Marketing Looks Like Now – Learn the latest trends and basics of school marketing to stay ahead.
• Real-World Examples – Gain practical ideas from real schools that you can implement right away.
• Exclusive Giveaway – Stick around until the end for a chance to win a special prize!

Email: andrea@socialschool4edu.com 

Follow Andrea on X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu  

USEFUL INFORMATION

• Interested in having Andrea speak in person or virtually with your school or organization? Learn more here.
• 12 Ways to Include Students as Social Media Storytellers
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience.

What you'll learn in this episode:

• How to capture and share school events like spelling bees, teacher highlights, and student achievements
• Tips for turning videos and stories into heartwarming social media moments
• Erin’s journey from school counselor to full-time consultant—and insights for those considering a similar path
• The power of storytelling in making social media posts stand out

SPECIAL GUEST

Erin Montgomery

Founder

Promote419, Ohio

Email: erin@promote419.com 

Website: https://www.promote419ohio.com

Facebook: https://www.facebook.com/promote419ohio/ 

School Website: https://www.hicksvilleschools.org 

School Facebook: https://www.facebook.com/hhsaces 

School Instagram: https://www.instagram.com/hicksvilleoh_aces/ 

USEFUL INFORMATION

• Erin’s Examples
• Apply for the 2025 Social Media Awards by April 4, 2025
• Video tip to edit your Instagram Reel cover and caption
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️

5 Key Takeaways for Listeners:

1. Tell Your School’s Story Consistently – If you don’t share it, someone else will. A structured communication plan ensures positive stories reach your community.
2. Lead by Example – Dr. Breunig models engagement by visiting classrooms, taking photos, and actively participating in storytelling efforts.
3. Recognize and Celebrate Staff – Publicly acknowledging teachers and staff boosts morale, retention, and school pride.
4. Make Social Media a System, Not an Afterthought – A content calendar and clear expectations help ensure that all areas of the district are represented.
5. Shift the Narrative with Positive Content – Consistently sharing great moments helps balance public perception and highlight the impact of schools.

SPECIAL GUEST

Dr. Vince Breunig

District Administrator, Named one of NSPRA’s Superintendents to Watch for 2025

School District of Lodi, Wisconsin

Email: breunvi@lodischoolswi.org 

X: @vincebreunig

Website: https://www.lodi.k12.wi.us/ 

Facebook: https://www.facebook.com/LodiSchoolsWI 

Instagram: https://www.instagram.com/lodischoolswi/ 

USEFUL INFORMATION

• Lodi Pride - Guardians of the Galaxy video
• Kyle Hoffman, student video creator - example of video
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

In this episode, you'll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We'll cover:

• Top platforms: Are Facebook and Instagram still on top? What about Twitter/X?
• Biggest challenges: Lack of time and collecting content remain the top struggles for school social media managers.
• Key goals: The priority list for 2025 includes increasing engagement, posting more frequently, and involving students.
• Social media roles: PR and Communications Directors/Specialists lead efforts in most schools, though many still rely on volunteer support.

Whether you're a data enthusiast or someone looking for practical tips to optimize your school’s social media strategy, this episode offers valuable insights. Don’t forget to check the blog for visuals and charts! You can also watch this podcast on YouTube.

Email: andrea@socialschool4edu.com 

Follow Andrea on X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu  

USEFUL INFORMATION

• Day in the life example from New Life Academy
• Blog: 2025 School Social Media Survey Results
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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1. Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a platform for inspiring others.
2. Leveraging Social Media for Good - Learn how Sparsh uses platforms like YouTube, Instagram, and TikTok to share his music and story with the world. He’ll share practical strategies for creating authentic content that resonates with audiences.
3. Dealing with Haters and Staying Positive - Sparsh shares his approach to handling negativity on the internet. There is power in focusing on the good and letting your message shine louder than the criticism.
4. Inspiring the Next Generation - Learn about Sparsh’s impactful work as an inspirational speaker for schools and youth organizations. He connects with students to empower them to overcome obstacles and embrace their unique potential. Interested in having Sparsh visit your school? We’ll share how you can make it happen!

SPECIAL GUEST

Sparsh Shah

Singer, Songwriter, Rapper, Inspirational Speaker, Philanthropist, Guinness World Records Holder

Sparsh-Shah-Purhythm, New Jersey

Email: hirenonweb@gmail.com  

Twitter: @sparshpurhythm

Website: http://www.SparshShah.com 

Facebook: https://www.facebook.com/purhythm 

Instagram: @shahsparsh

Youtube: http://www.youtube.com/SparshPurhythm

TikTok: @sparshpurhythm

Snapchat: @ShahSparsh

USEFUL INFORMATION

• Viral video - Eminem - "Not Afraid" Clean Cover by Sparsh Shah (PURHYTHM)
• Video referenced in K12prtip at the start of the episode - Click here
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help schools tackle this challenge.

• Discover the 3 biggest mistakes schools are making in their marketing efforts.
• Learn the top social media stories that build strong connections with prospective families.
• Stick around until the end for Brendan’s best social media tips—he shares two powerful insights that I fully agree with!

SPECIAL GUEST

Brendan Schneider

Founder and CEO

SchneiderB Media

Email: brendan@schneiderb.com 

Twitter/X: https://x.com/schneiderb 

LinkedIn:  https://www.linkedin.com/in/brendanschneider/

Website: https://www.schneiderb.com/ 

Facebook: https://www.facebook.com/schneiderbmedia 

USEFUL INFORMATION

• Grab a copy of Brendan’s book, School Marketing The Right Way
• Video tip to share with your staff - #K12PRtip - Photo Tips for Capturing Classroom Learning
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more.

Here’s what you’ll learn:

• 📱 The surprising trends in how teens balance multiple platforms like TikTok, Snapchat, and Instagram.
• 🌙 Why “nothing good happens online after 11 PM” and how sleep deprivation plays into online missteps.
• 🏫 Proactive strategies schools can adopt to address tech-related issues and help students thrive.
• 💡 Real-life examples Dr. Patchin uses to show students the lasting impact of their online actions.
• 🚫 Dr. Patchin’s take on limiting cell phone use in schools—and the surprising effects it can have.

This episode is packed with actionable advice and insights for school communicators, educators, and parents navigating the evolving digital landscape.

SPECIAL GUEST

Justin Patchin

Professor of Criminal Justice at the University of Wisconsin-Eau Claire, Wisconsin

Co-Director of the Cyberbullying Research Center

Email: patchinj@uwec.edu 

Website: https://justinpatchin.com/  

Personal Twitter/X: @justinpatchin

Website: https://www.cyberbullying.org 

Facebook: https://www.facebook.com/cyberbullyingresearch 

Twitter/X: @onlinebullying 

USEFUL INFORMATION

• Please visit the website listed above for free resources, plus check out these two books:
  • Bullying Beyond the Schoolyard: Preventing and Responding to Cyberbullying - Third Edition
  • Words Wound: Delete Cyberbullying and Make Kindness Go Viral
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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Key Listener Takeaways:

• Crisis Communication Plan vs. Toolkit - Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resources and tools you’ll need on hand).
• Real-Life Application: Employee Arrest Scenario - Hear how the toolkit was put to use during a sensitive employee arrest situation and how it helped manage communication and maintain trust with the school community.
• Practical Tips for Proactive Preparedness - Get actionable tips on how to anticipate crisis challenges and equip your team with the right tools for effective communication during a crisis.

SPECIAL GUEST

Galen Eagle

Manager of Strategic Communications

Peterborough Victoria Northumberland and Clarington Catholic District School Board, Ontario, Canada

Email: geagle@pvnccdsb.on.ca 

LinkedIn: @galeneagle

Website: https://www.pvnccdsb.on.ca/ 

Facebook: https://www.facebook.com/PVNCCDSB 

Instagram: https://www.instagram.com/pvnccdsb 

Twitter/X: https://x.com/PVNCCDSB 

USEFUL INFORMATION

• Crisis Resources from Galen Eagle, APR
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling.

Sara Meredith shares:

• The Power of Research: Discover the insights they uncovered to shape their campaign.
• Employee Value Proposition: Learn what it is, why it's essential, and how Sara wishes she had implemented it sooner.
• Storytelling for Recruitment: From social media strategies to surprising "old-fashioned" tactics that still work, hear the methods that made an impact.

If you're hiring for certified, non-certified, or specialty positions, this episode is packed with practical ideas to help you recruit successfully!

SPECIAL GUEST

Sara Meredith

Communications Coordinator

Peoria Unified School District, Arizona

Email: Smeredith@pusd11.net 

LinkedIn: https://www.linkedin.com/in/sarajmeredith/ 

Website: https://www.peoriaunified.org 

Facebook: https://www.facebook.com/peoriaunified  

Instagram: https://www.instagram.com/peoriaunified11/ 

LinkedIn: https://www.linkedin.com/company/peoria-unified-school-district/ 

USEFUL INFORMATION

• Campaign Overview - Transporting Students to Success
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students.

Here’s what you’ll learn:

• How Cindy’s Communication Lead Program Started
  Discover how she developed and trained a team of school-based communication leads to share stories on Facebook and Instagram.
• Tips for Empowering Storytellers in Your Schools
  Learn how to enable staff to contribute to your social media efforts with confidence and consistency.
• Success Stories from a Social Media Campaign
  Get inspired by the award-winning "Did You Know" campaign that built awareness and earned Cindy a Golden Gribble award.

You’ll leave this episode with actionable tips to help your district amplify its voice and better celebrate your schools.

SPECIAL GUEST

Cindy Nickerson

Director of Communications

Christ The Redeemer Catholic Schools, Alberta, Canada

Email: cnickerson@redeemer.ab.ca 

Website: https://www.redeemer.ab.ca 

Facebook: https://www.facebook.com/CTRcatholic 

Instagram: https://www.instagram.com/ctrcatholic/ 

Twitter/X: https://x.com/ChristRedeemer1 

USEFUL INFORMATION

• Did you know? Campaign examples:
  • Small class sizes - Jan 2024
  • Healthy schools - Dec 2024
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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1. For those looking for a better system to manage your “do not photo” list for social media, this episode is for you! Today, you’ll meet Colin Anson, the CEO and Co-Founder of Pixevety.
2. Discover the origin story behind this innovative technology solution and how it’s serving schools worldwide.
3. This robust system is economical—listen until the end to learn about the pricing options.

SPECIAL GUEST

Colin Anson

CEO and Co-Founder

Pixevety Inc., Florida

Email: colin.anson@pixevety.com 

LinkedIn: https://www.linkedin.com/in/colin-anson-smith-102b2b3/ 

Website: https://www.pixevety.com 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

Feeling overwhelmed by social media? This episode highlights how simplicity and consistency can drive big results. Here's what you'll learn:

• Meet Laurette Woodward, Communications Coordinator for a school division near Calgary, serving over 11,000 students across 30 schools.
• Discover how social media is managed at each location with training that sets schools up for success.
• Learn how using a social media rubric can set clear expectations and deliver impressive results.
• Explore the simple milestones created to make Facebook management effective and impactful.
• Get inspired by a standout idea: showcasing student work opportunities, which became the district’s highest-reaching posts of the year!

SPECIAL GUEST

Laurette Woodward

Communications Coordinator

Chinook's Edge School Division, Alberta, Canada

Email: lwoodward@cesd73.ca 

Twitter/X: @LauretteWoodwa5

Website: https://www.cesd73.ca 

Facebook: https://www.facebook.com/ChinooksEdgeSchoolDivision 

USEFUL INFORMATION

• Student Work Opportunity Highlights:
  • Ethan, Heavy Equipment Technician on a Farm - Reached over 156,000
  • Ashton, Mechanic - Reached over 61,000
  • Ada, Agricultural Equipment Technician - Reached over 48,000
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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1. Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools.
2. Learn how Ollie has transformed social media engagement, making communication more meaningful and impactful.
3. Gain practical tips for overcoming social media challenges, like content collection, through creative solutions.
4. Hear heartwarming success stories and actionable ideas for adapting Ollie’s approach to elevate storytelling in any organization.

SPECIAL GUESTS

Debbie Wong

Digital Communication Specialist

Santa Clara County Office of Education, California

Email: dwong@sccoe.org 

LinkedIn: https://www.linkedin.com/in/debbiekimwong/ 

Personal Instagram: @FitztheFox

Ollie the Owl

Mascot

Website: https://www.sccoe.org/ 

Facebook: https://www.facebook.com/SCCOE 

Instagram: https://www.instagram.com/santaclarasccoe/ 

LinkedIn: https://www.linkedin.com/company/santa-clara-county-office-of-education/ 

YouTube: https://www.youtube.com/user/SCCOEvideo 

USEFUL INFORMATION

• Ollie the Owl example posts:
  • Ollie reading Social Media for Schools - Photos
  • Ollie at an event - Reel
  • Top Reach: Ollie at SCCOE’s 54th Annual Teacher Recognition Celebration - Reel
  • Top Engagement: Behind the Scenes with Ollie at the Inaugural Special Education Student Prom - Photos
  • Ollie takes you on a tour of SCCOE - Reel
  • Sacred Heart Community Service Pack-a-Back campaign - Reel
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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1. Can you define the culture and climate in your school? In today’s episode, you’ll find out how - and it all ties back to what your organization respects and values.
2. Discover practical ways to use social media to showcase your school’s culture and climate to your community.
3. Authentic storytelling is a key theme in this episode. You can’t fake the feelings and traditions that make your school unique. Be intentional about the posts you share!
4. Social media can also impact staff retention. Learn how storytelling can help you attract and retain staff.

SPECIAL GUEST

“Stand Tall” Steve Bollar

Speaker, Trainer, Author

Stand Tall Enterprises, New Jersey

Email: steven@standtallsteve.com 

Website: https://www.standtallsteve.com 

Facebook: Stand Tall Steve

Instagram: @standtallsteve

LinkedIn: @standtallsteve

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

• Feeling overwhelmed by the constant shifts in social media, rapid AI advancements, and the lingering chaos of the past election year? In this episode, Andrea Gribble delivers a pep talk and actionable insights to help you keep your storytelling authentic and impactful.
• Top Podcast Highlights: Discover the 6 must-listen episodes from 2024, featuring tips on content gathering, student storytelling, video strategies, and more.
• Membership Group Gems: Explore the 5 most impactful training sessions from the #SocialSchool4EDU Membership Group, including Canva Camp, Instagram Challenges, and the Social Media Bootcamp.
• Best Blogs for 2024: Get inspired by the 4 top blogs to elevate your storytelling game, covering topics like accessibility, high-impact posts, and marketing strategies for schools.

Email: andrea@socialschool4edu.com 

Follow Andrea on Twitter/X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu  

USEFUL INFORMATION

• All resources are linked here!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and still getting the job done.
2. Easy Content Collection Tips: Ben reveals how making it simple for staff to submit photos and stories transformed their social media content, showing how a streamlined process can make all the difference.
3. Simplifying Social Media for Better Results: Learn why Ben decided to focus on fewer social media platforms and how that shift increased their audience engagement and made their efforts more impactful.
4. Letting Go of the Guilt: Ben talks about how partnering with #SocialSchool4EDU helped him let go of the guilt of not posting enough, freeing him up to focus on other critical aspects of his role.

SPECIAL GUEST

Ben Boothe, Ed.D.

Assistant Superintendent of Educational Services

Gardner Edgerton Unified School District 231, Kansas

Email: bootheb@usd231.com 

Twitter/X: @BootheBen    

Website: https://www.usd231.com 

Facebook: https://www.facebook.com/GardnerEdgerton 

Instagram: @GardnerEdgerton

USEFUL INFORMATION

• Great posts from Gardner-Edgerton
  • Inclusive activity making Taylor Swift-inspired bracelets
  • Hall of Fame photo album
  • Bond planning awareness
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

• Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today’s podcast guests in 2017, but they are proof that you can survive! They’ll share the first important steps they took when receiving their letter.
• You can take some simple, practical steps to enhance your ADA compliance. Gain insights into these and how to implement them in your district.
• Training is key, and you’ll hear how Birdville ISD tackled this ongoing effort for their 31 schools and over 90 social media accounts.
• Want one simple tip to help your efforts? Install a screen reader extension on your computer! You’ll be able to experience what others can understand based on how things are shared on your website.

SPECIAL GUESTS

Stephanie Whitlock

Communications Specialist

Birdville ISD, Texas

Email: stephanie.whitlock@birdvilleschools.net 

Michelle DoPorto

District Webmaster

Birdville ISD, Texas

Email: michelle.doporto@birdvilleschools.net

Website: https://www.birdvilleschools.net 

Facebook: https://www.facebook.com/BirdvilleISD 

Instagram: https://www.instagram.com/BirdvilleISD 

Twitter/X: https://x.com/BirdvilleISD 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book.
2. Discover Lynette's journey into the art of school storytelling and how her academic background equipped her to become a leader in educational social media.
3. Gain insights into the top 3 common social media challenges educators face and Lynette's practical advice for overcoming them.
4. Walk away with easy-to-apply strategies to enhance your school’s social media presence, shared in an approachable, relatable discussion.

SPECIAL GUEST

Lynette White

Communications Consultant

Founder/CEO of Lynette White Social, LLC - California

Email: lynettewhitesocial@gmail.com 

Personal Twitter/X: @lynettewsocial

Website: https://www.lynettewhite.com 

LinkedIn: https://www.linkedin.com/company/palo-alto-unified-school-district 

Instagram: https://www.instagram.com/lynettewhitesocial/

USEFUL INFORMATION

• Podcast Episode - Banning Real Talk
• Purchase The Ed Branding Book: How to Build Educational Leadership with Social Influence written by Dr. Renae Bryant & Lynette White
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas.
2. Discover the simple change she made that improved her efficiency and reduced stress in celebrating classroom moments—and how you can do it, too.
3. Hear about Lanita’s experience with the #SocialSchool4EDU membership program, which provided her with:
   • Templates
   • Training materials
   • Shared solutions
   • Emotional support
4. Find out how Lanita overcame hesitation in her role, creating wins for her students and staff. You’ll gain practical tips and inspiring stories to help any school social media manager succeed.

SPECIAL GUEST

Lanita Nickerson

Communications Coordinator

Lake Country Christian School, Texas

Email: lnickerson@lccs.org 

Twitter: @LanitaN

Website: https://www.lccs.org 

Facebook: https://www.facebook.com/lccseagles 

Instagram: https://www.instagram.com/lccseagles 

Twitter: https://x.com/lccseagles 

LinkedIn: https://www.linkedin.com/school/lccseagles 

USEFUL INFORMATION

• LCCS Choir Singing National Anthem in 2020 - over 36,000 views
• 6-Time national cheer champion coach visiting son cheering at college
• Physics egg drop video - over 52,000 views
• Scribe example - how to attach affiliated groups to your school page
• Helpful blog: Empowering Student Voices: Launching a Social Media Internship at Your School
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart and she’ll break down their district’s approach to social media with over 25,000 students and 3,800 employees.
2. Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach on LinkedIn.
3. Short-form videos can ignite your social media reach! Discover Ren’s secrets to sharing 2-3 short Reels each week on Facebook & Instagram. She even shares them as YouTube Shorts as well!
4. Discover some of the best stories that Ren has uncovered - all because she focuses on visiting 7-10 campuses each week! You heard that right - she prioritizes this time at the schools because that is where the stories are.

SPECIAL GUEST

Ren Luebbering

Coordinator of Marketing & Digital Strategies

Springfield Public Schools, Missouri

Email: lmluebbering@spsmail.org 

Twitter/X: @renluebbering

LinkedIn: https://www.linkedin.com/in/ren-bishop-luebbering-55141033/ 

Website: https://www.sps.org/ 

Facebook: https://www.facebook.com/springfieldpublicschools/ 

Instagram: https://www.instagram.com/officialsps/ 

Twitter/X: https://x.com/officialSPS 

LinkedIn: https://www.linkedin.com/company/springfield-public-schools/ 

YouTube: https://www.youtube.com/officialsps 

USEFUL INFORMATION

• Collin’s viral graduation Reel
• One of Ren’s favorite stories: Mr. Vernon, he’s like my third grandpa! She also told it through a Reel as well.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what "WCAG 2.1 level AA" really means and why it matters.
2. The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically to school communication and social media.
3. Practical Tips for Social Media Compliance: Get actionable tips to ensure your social media content meets accessibility standards, from alt text for images to handling emojis and using AI for support.
4. The Importance of Accessible Content: Hear why accessible content isn't just about compliance but also about making sure your message reaches everyone—and how this aligns with your communication goals.

SPECIAL GUEST

Emily F. Popek, APR

Vice President, Strategic Communications

Nichols Strategies, California

Email: emily@nicholsstrategies.com 

LinkedIn: https://www.linkedin.com/in/emily-f-popek/ 

Twitter/X: @EmilyPopek

Website: https://nicholsstrategies.com/ 

Twitter/X: https://x.com/nicholsstrat   

LinkedIn: https://www.linkedin.com/company/nichols-strategies/ 

YouTube: https://www.youtube.com/channel/UCAgfCvRLmrIIDXiFPw2Jl1A 

USEFUL INFORMATION

• Overview of the new federal rule on accessibility. This page spells out the standards, the timeline, and the exceptions.
• Go-to resource for understanding the WCAG standards - w3.org
• Follow this page for tips on creating accessible content - https://www.facebook.com/a11yawareness and join this private Facebook group - https://www.facebook.com/groups/110948031049165 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district's communication and engagement efforts, serving approximately 3,000 students. 
2. Mastering Multi-Platform Content Strategy: Discover Travis's approach to content development for Facebook and Instagram. He shares his professional toolkit, emphasizing the critical importance of timely content delivery—sometimes posting event coverage within minutes! Learn his secrets for maintaining high-quality, engaging content across platforms.
3. Relationship-Driven Storytelling: Explore how building strong relationships within the school community leads to discovering compelling stories. Travis reveals how his high-quality content created a positive feedback loop: as students saw their peers featured in professional-grade photos and videos, they actively sought to be part of the storytelling, further enriching the content.
4. Creating Ripple Effects Through Compelling Content: From viral annual back-to-school videos to heartwarming classroom field trip coverage, Travis shares his favorite stories that have resonated beyond the school community. 

SPECIAL GUEST

Travis Judell

Communications Specialist

School District of Holmen, Wisconsin

Email: judtra@holmen.k12.wi.us 

LinkedIn: Travis Judell

Website: https://www.holmen.k12.wi.us 

Facebook: https://www.facebook.com/holmenschools 

Instagram: https://www.instagram.com/holmenschooldistrict 

USEFUL INFORMATION

• Great stories:
  • Father vs Son Wrestling Duel 
  • Holmen Devils Lake April 2024
  • Holmen Devils Lake April 2023
  • Devils Lake 2022 Video
  • Bus Driver Story
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com