Mastering Medical Device – Détails, épisodes et analyse

Send us a text

In this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical advice for building and differentiating a brand, and highlights the importance of company values and leadership in navigating external events. Whether you're responsible for your company's brand or interested in personal branding, this episode provides valuable lessons on aligning brand strategy with business goals and values.

00:00 Introduction to Branding and Guest Speaker
02:28 Howie Chan's Journey from Biomedical Engineering to Branding
04:10 Field Experience and Transition to Marketing
09:06 Understanding and Managing a Brand
12:40 Brand Differentiation and Value
16:50 Challenges in Brand Management
23:00 Branding in the Medical Device Industry
31:02 Navigating Social Issues in the Marketplace
32:36 The Importance of Self-Awareness for Companies
33:37 Aligning Company Actions with Core Values
34:52 The Cost of Silence vs. Taking a Stand
35:33 Timeliness and Crisis Communication
36:56 Personal Beliefs vs. Company Beliefs
43:10 The Role of Leadership in Decision Making
48:05 Applying Company Branding Lessons to Personal Branding
53:35 Howie’s Insights on Branding and Consulting
57:12 Final Thoughts and Takeaways

Links from this episode:

• Howie Chan LinkedIn https://www.linkedin.com/in/howiechaniam/
• HealthyBrand Consulting  https://www.healthybrandconsulting.com/

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

In this episode, the discussion centers around the crucial role of advisory boards in guiding company strategies, product development, and business initiatives within the medical device sector. Featuring insights from Paul Hickey, CEO of ReShape Life Sciences, the conversation delves into best practices for forming and managing advisory boards, emphasizing the importance of team involvement and maintaining high-quality standards. Paul shares his extensive career journey across different companies, detailing how advisory boards have provided key insights and contributed to successful product innovations. The episode also explores the fight against obesity and how ReShape is working to deliver effective solutions. Key takeaways include the strategic formation of advisory boards, the need for cross-functional collaboration, and the pursuit of unarticulated customer needs for innovation.

00:00 Welcome and Introduction to Advisory Boards
01:15 Meet Paul Hickey: Career Journey and Insights
02:17 Transitioning from Aerospace to Medical Devices
09:41 The Importance of Quality in Medical Devices
17:17 Forming and Managing Effective Advisory Boards
40:06 Reshape Life Sciences: Tackling Obesity
47:13 Career Advice and Final Thoughts

Links from this episode:

• Paul Hickey LinkedIn https://www.linkedin.com/in/paul-f-h-4955a78/
• ReShape Lifesciences  https://www.reshapelifesciences.com/

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Milton Yarberry is Director of Project Management at Integrated Computer Solutions. Milton has developed or managed software development for Motorola, Lucent, Cognex, Inktomi, and FEI, before moving into the medical software sector in 2006 with Foliage, Ivenix and now ICS. In this episode he shares about the Protecting and Transforming Cyber Health Care, or Patch Act, which FDA implemented in October 2023, including what software is impacted, the key take-aways from this regulation, if this effects legacy devices, and how medical device companies will be impacted.

Links from this episode:

• Milton Yarberry LinkedIn https://www.linkedin.com/in/milton-yarberry-06a2311/
• Integrated Computer Solutions  https://www.ics.com

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Dr. Jessica Brown shares insights into her practice as a Cardiologist, specializing in Advanced Heart Failure and Transplant Cardiology. The conversation includes a description of advanced heart failure, devices used, how referrals work, how reimbursement does or does not impact patient management decisions, and physician compensation.  Additionally, she shares how she obtains information on medical devices, what sales reps do right and wrong, what works best on the floor of a medical device congress and more.

Links from this episode:

Jessica Brown, M.D., F.A.C.C

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Dr. Alejandro Berenstein is a visionary physician who helped develop a whole new field of medicine - interventional neuroradiology or endo-vascular surgery. In this episode Dr. Berenstein discusses how he became interested in medicine and what prompted him to transform radiology from a diagnostic to a therapeutic specialty. After initially developing his own devices, he established great relationships with industry to jointly develop tools that would allow a growing number of clinicians to treat patients with neurological issues. He also shares valuable tips for companies and representatives on the best ways to  work with visionary physicians.

Links from this episode:

• Alejandro Berenstein, MD Bio

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

This episode introduces you to the Mastering Medical Device Podcast and explains how it will help you become more effective in your current role, and put your career on the fast-track. The host, Pat Kothe, shares how the podcast is structured and some of the topics to be covered, along with his background. Welcome to Mastering Medical Device!

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Rich Walsh is CEO of Corvent, a company that is focused on providing solutions in the ventilator market. Rich has a long history in sales and sales management, and has transitioned from sales to become a first-time CEO. At the same time, Rich and the team are transitioning from providing a ventilator for COVID, to a full-featured product. In this episode Rich shares about the foundation of his career and the importance of discipline, openness and leader engagement, how direct feedback can make or break a career, locating a company in a non-traditional city and state, building an internship program that benefits the company and interns, and leadership lessons learned from legends in our industry.  

Links from this episode:

• Rich Walsh LinkedIn https://www.linkedin.com/in/richardswalsh/
• Corvent Medical  https://www.corventmedical.com

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Joe Landolina is CEO of Cresilon, a company that has developed a technology and product intended to stop bleeding quickly and reliably. In this episode Joe shares how he began his journey at age 17, how a short project has turned into more than a decade of hard work, the impact pivots made on his team and investors, why open communication is best for the team and the well-being of the founder, and the importance of doing things the right way - even if it means delays and more investment.

Links from this episode:

• Joe Landolina LinkedIn https://www.linkedin.com/in/jlandolina/
• Cresilon  https://cresilon.com/

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Jordan Griffin is a Field Clinical Specialist at Boston Scientific. Jordan’s no stranger to the medical device field, as her dad owns a distributorship focused on spinal implants.  In this episode she shares what it was like to be a daughter of a busy, successful surgical distributor, product and sales education and how it differs in direct and distributor companies, managing a rural territory, how a clinical specialist differs from a sales rep, and what it’s like to interview and break into a large company.  

Links from this episode:

• Jordan Griffin LinkedIn https://www.linkedin.com/in/jordan-griffin-685b97209/
• Boston Scientific  https://www.bostonscientific.com

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!

Send us a text

Marty Gauvin is CEO of Fertilis, a company focused on helping prospective parents have a better experience with in-vitro fertilization. Marty is a serial entrepreneur and Fertilis is his first in medical device. In this episode Marty shares his views on entrepreneurship, where ideas come from, the differences and similarities between industries, what we can learn from outside medical device, and how the Fertilis products are aiming to increase the chance of people becoming parents.   

Links from this episode:

• Marty Gauvin LinkedIn https://www.linkedin.com/in/martygauvin/
• Fertilis  https://new.fertil.is/

Support the show

Connect with Mastering Medical Device:

• Website: https://www.masteringmedicaldevice.com
• LinkedIn: https://www.linkedin.com/company/mastering-medical-device
• Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
• Patrick Kothe Twitter: https://twitter.com/patrickkothe

Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support

Thanks for listening!