Master The Media – Détails, épisodes et analyse

Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let media use your name and likeness for free, and how that exposure can still open doors to big brand deals down the line. Whether you’re just getting started or want to charge more for what you already do, this episode will give you clarity, confidence, and next steps.

Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/

Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy

Reach out to Amy: amy@masterthemedia.co


Episode highlights:
(0:00) Intro
(1:54) What is name and likeness, and why does it matter so much?
(2:54) What brands typically pay for name and likeness (real numbers!)
(5:30) When you’d offer a discount, and why that still adds up
(6:21) What is “whitelisting” and how does that affect your fee?
(7:02) How a few deliverables can equal a $20K project
(7:20) Pitching to media: smaller use, smaller fee
(9:46) When should you not charge for your name and likeness?
(10:11) Getting paid to be on podcasts
(11:39) Why free media exposure is still a big win for your brand
(13:29) Creating an “As Seen In” section to boost your credibility
(14:08) Final takeaway
(15:10) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can working with brands actually feel good and support your business? In this episode, Amy chats with sports dietitian and mom, Stephanie Militano, about how she went from unsure and undercharging to earning $40,000 in brand partnerships, without sacrificing her values or her time with her daughter. Stephanie shares the real steps she took to pitch brands, price her work, and build lasting relationships beyond social media. She also talks about turning workshops into paid events, saying “no” when something doesn’t feel right, and how brand work has helped her create more space in her week. This is a feel-good, practical conversation for any dietitian thinking about doing more, and doing it on your terms.

Stephanie Militano, MS, RD, CSSD, is a board-certified sports dietitian and the founder of SM Nutrition, where she specializes in helping high school and college athletes fuel for performance while healing their relationship with food. With a strong focus on relative energy deficiency in sport (RED-S) and disordered eating, Stephanie combines science-based strategies with compassionate care to help young athletes feel stronger, more confident, and supported both on and off the field.

In addition to her private practice, Stephanie works with brands she genuinely believes in to create educational, athlete-focused content. Her work includes product development, workshops, and sponsored partnerships that align with her mission to promote safe, effective, and sustainable nutrition.

She’s also a mom, passionate about flexible work-life balance, and a big believer in doing business in a way that feels authentic and joyful.

Connect with Stephanie:
Website: https://smnutritionrd.com/
IG: https://www.instagram.com/highschool.athlete.nutrition/


Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/


Episode highlights:
(0:00) Intro
(1:52) Meet Stephanie and her story
(3:32) Jumping from a full-time job to private practice
(5:16) Learning to pitch and price with confidence
(7:06) What brand work looks like beyond social media
(8:42) Earning $40K in brand contracts this past year
(10:15) How she turned a simple workshop into a sponsored event
(14:17) Upcoming brand collabs and local partnerships
(15:20) Saying no to deals that don’t feel right
(17:39) Helping develop products behind the scenes
(19:32) A long-term partnership she truly believes in
(21:41) A look at Stephanie’s weekly schedule
(23:43) How brand work brings more clients, too
(25:33) Why collaboration beats competition
(27:35) Stephanie’s advice for dietitians getting started
(29:01) What’s next and where to find her online
(30:32) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Is it really possible to take time off as an entrepreneur without everything falling apart? In this episode, Amy shares her honest story of taking 12 full weeks off for maternity leave after welcoming her daughter, Annabelle. She talks about what worked, what surprised her, and how her business not only kept going... it grew. Amy walks through the exact steps she took to prepare her team, support her students, and keep things running while she stepped away to focus on family. If you’re a business owner wondering how to take real time off (and actually enjoy it), this episode is for you. Amy’s warmth, honesty, and practical tips make this feel like a conversation with a good friend who’s just a few steps ahead.

Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/

Episode highlights:
(0:00) Intro
(1:21) Amy returns from maternity leave and the first months of motherhood
(3:11) Transitioning back to work
(4:40) How Amy planned her business for time off
(5:57) Key staff and automation strategies
(8:04) Extending student memberships
(9:29) Keeping lead generation going
(11:25) Advice for solopreneurs
(13:38) Lessons learned & what’s next for her business
(15:33) Sign up for the free masterclass on Oct 22
(15:51) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever felt like speaking on camera or in front of a crowd just isn’t your thing? In this episode of Master the Media, Amy shares her personal story from being super shy in grad school to showing up confidently on national TV. She opens up about the small steps that helped her feel more at ease, like going out to eat alone or chatting with strangers at work. Amy also walks you through how she gets ready for speaking events today, from what she wears to how she protects her energy as an introvert. If you’ve ever been nervous about public speaking, this episode will give you real, simple tips to help you feel more prepared and way less overwhelmed. No perfection needed, just progress.

Free Guide to Get You Started: https://masterthemedia.co/start

Episode highlights:
(0:00) Intro
(1:58) A terrifying first on-camera experience
(3:46) How a surprise TV assignment changed everything
(5:07) Building confidence through everyday work
(6:49) Media training tips that still apply today
(9:10) Embracing mistakes and imperfection on camera
(11:46) The pre-presentation routine that changed the game
(15:21) Why preparation is everything for on-camera success
(17:28) Showing up fully, no matter the size of your audience
(19:04) Free guide to help you get started with media work
(19:16) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Think you need a big social media following to land media features or get paid by brands? In this episode, Amy shares how even a small (or brand new) social media presence can help you grow your brand, land interviews, and get noticed by companies. Amy breaks down why it’s helpful to have just one solid platform, what to include in your bio, and how to make it super easy for reporters and brands to find and contact you. She also shares simple tips for turning media features into content that builds your credibility, and might even lead to new clients or paid partnerships. No need to do it all or be everywhere online. Just start small, be strategic, and let people know what you’re up to.

Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy


Episode highlights:
(0:00) Intro
(1:27) Why a large following is not required for brand or media work
(3:01) Identifying your target audience and platform
(5:04) Growing your social visibility and why it’s critical
(7:08) Showcasing media features to attract more opportunities
(10:00) Using tags and reposts to expand reach
(10:50) Turning articles into content across platforms
(12:31) Key tips for building a professional, searchable social profile
(14:02) Automating engagement and growing your email list
(15:06) It's not about follower count
(15:33) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever wonder how some healthcare pros get paid thousands to work with brands even without a big social media following? In this episode, Amy breaks down the key difference between being an influencer and being an expert with influence. If you're a dietitian, doctor, nurse, or other health expert, your education and experience matter a lot, and brands know it. Amy shares real stories, simple tips, and one honest lesson from a brand deal that didn’t go as planned. You’ll walk away knowing why your credentials are so valuable and how you can confidently charge what you're worth.

Master the Media Facebook Page: https://www.facebook.com/mediamasterywithamy

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Episode highlights:
(0:00) Intro
(1:35) Expert with influence vs. influencer
(3:30) Why follower count doesn’t matter
(5:25) Why brands hire influencers vs. experts
(6:35) The power of long-term, indirect influence
(7:51) Amy’s personal story about a failed brand partnership
(10:29) Ways brands can work with experts
(11:56) Pricing ranges for expert services
(13:44) Why your endorsement carries more value than you think
(14:50) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Think you need a huge social media following to land brand deals? Not true. In this episode, Amy shares some of her favorite real-life partnerships, including a $5,000 coffee machine, helping make Panda Express’ menu healthier, and speaking on stage in NYC. She explains how creativity, connection, and offering real value matter more than follower count. If you’re a dietitian, doctor, or health pro dreaming of working with brands you love, this episode will give you ideas, inspiration, and a big confidence boost.

Master the Media Facebook Page: https://www.facebook.com/mediamasterywithamy

Episode highlights:
(0:00) Intro
(1:35) What brand partnerships really look like
(3:42) Trading value, not just content
(8:26) Behind-the-scenes consulting with Panda Express
(12:09) Creating healthcare toolkits for brands
(14:18) Speaking gigs with supplement brands and going above and beyond
(17:07) Takeaways and free Facebook group invite for more opportunities
(17:37) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What is media reach, really, and why does it matter so much? In this episode of Master the Media, Amy breaks it all down in a way that’s easy to understand and actually fun to learn. She shares why media reach is a big deal when it comes to working with brands and how your audience size can open doors to exciting opportunities. Amy walks you through real examples, from huge outlets like AARP to personal blogs, and offers practical tips to help you track your own reach and grow it over time. You'll also hear how to build great relationships with reporters, pitch the right way, and even earn income through sponsored TV segments. Whether you’re just getting started or ready to take things to the next level, Amy’s here to guide you every step of the way.

Master the Media Facebook group: https://www.facebook.com/mediamasterywithamy

Tools to Calculate Media Reach:
https://coveragebook.com/
https://www.similarweb.com/

Episode highlights:
(0:00) Intro
(1:39) What is media reach and why it matters
(3:31) Different types of brand media opportunities
(5:21) Building media relationships for brand collaborations
(7:41) How to feature brands in TV segments
(9:48) Understanding what counts as “impressive” media reach
(12:26) Best tools to calculate your media reach
(14:47) Final tips and how to get started today
(15:30) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever feel like you're not ready to work with the media or get paid by brands? In this real and encouraging episode of Master the Media, Amy shares how she faced those same feelings and why waiting until things are perfect can actually hold you back. She tells stories from her own path, like how she started landing media features and brand deals with a simple, homemade website. Amy breaks down what really matters, and no, it’s not your follower count or having everything figured out. If you’ve been hesitating to start, this episode will help you feel ready enough to go for it.

Get started with the media: https://masterthemedia.co/how-to-get-started/

Episode highlights:
(0:00) Intro
(1:29) Imposter syndrome in media and brand work
(3:27) Amy’s journey with a less-than-perfect website
(6:09) What a “pretty” website actually changes, and what it doesn’t
(8:41) Why social media following doesn’t matter as much as you think
(10:57) How media exposure can naturally grow your audience
(12:54) Don’t wait to be “ready” to start pitching brands
(15:15) Showing up at 80% can still mean you’re giving 100% value
(18:46) Just do the thing, imperfectly!
(19:12) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you giving free testimonials and not getting anything in return? In this episode of Master the Media, Amy Gorin shares why your words as a health professional are worth way more than you might think and why brands should be paying for them. She talks through real examples, what brands are really using your name and image for, and what you should be charging. Amy also explains the few times it actually makes sense not to charge, like with coaching programs. Don’t forget to grab her free pricing guide so you know exactly what to ask for next time a brand comes your way.

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Episode highlights:
(0:00) Intro
(2:06) What is a testimonial and why it’s valuable
(3:14) How brands use your name and likeness
(5:48) Supplement brand examples and legal disclaimers
(8:28) Pricing testimonials and packaging them with other services
(11:43) When testimonials are unpaid
(14:55) Always charge for brand endorsements
(16:38) Outro

Support the show

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!