Master The Media – Détails, épisodes et analyse

Welcome to the first episode of the Master the Media podcast with Amy Gorin, a former magazine editor turned registered dietitian and media coach for healthcare professionals. In this heartfelt and inspiring launch episode, Amy shares her journey from being a shy student terrified of cameras to becoming a trusted voice in media and a successful entrepreneur. She opens up about how she transitioned from a low-paying clinical dietitian role to earning over $260K annually through media features and brand partnerships, all while helping others do the same.

Amy explains why media visibility matters for healthcare professionals, how it can lead to more patients, more income, and greater career satisfaction. She breaks down what a “media feature” is, how it can grow your platform, and how to monetize it in different ways... from social media posts to newsletter promotions to brand campaigns. If you’re a physician, dietitian, or health coach dreaming of more freedom and recognition, this episode is the perfect starting point.

🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening May 13 & 14. Details at masterthemedia.co/Q&A

Episode highlights:
(0:00) Intro
(3:40) Amy’s personal journey: from shy student to magazine editor
(4:59) Becoming a registered dietitian and discovering brand opportunities
(7:05) Getting featured in major publications and reaching billions
(9:36) From $89K editor to $262K media dietitian
(12:14) Why media features matter for health professionals
(16:27) Growing your email list and monetizing your platform
(18:26) Building influence and charging for social media
(19:25) Working with brands on more advanced partnerships
(21:08) Examples of brand collaboration and high-value deals
(21:45) Pitching yourself as a valuable brand partner
(22:38) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact.

Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence.

If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

In this episode of Master the Media, Amy Gorin answers a question many healthcare pros wonder about: Do you need a social media following to work with brands? The short answer is NO. Amy explains why your credentials matter more than your follower count and shares easy ways to get noticed without posting all the time. She talks about using media interviews to grow your email list or Instagram and how brands often care more about your expertise than your reach. You’ll also hear about different ways to get paid, like writing blog posts, making content for a brand’s page, or helping with product development. Whether you love social or avoid it completely, this episode gives real advice that works.

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Follow Amy’s IG: https://www.instagram.com/amydgorin/

Episode highlights:
(0:00) Intro
(2:39) Do you really need social media?
(4:50) Why a small following can still help
(6:10) Finding your niche and audience
(9:48) How media quotes grow your brand
(13:27) Attracting brands with helpful content
(14:39) How to work with brands without social
(20:29) What to do first if you’re feeling stuck
(21:41) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What would happen to your income if life suddenly hit pause? In this episode, Amy shares how having six income streams gave her peace of mind during a high-risk pregnancy and an unexpected hospital stay. She breaks down exactly how she earns, from blog ads and digital products to brand deals and media coaching, and how each stream helps create financial stability. Amy gets real about the numbers, her journey, and how you can start building multiple income streams, even with a full-time job. You'll also hear smart strategies for pitching brands, getting media features, and turning small projects into big, long-term partnerships. If you’re a healthcare pro looking to boost your income and lower your stress, this episode is a must-listen.

🎧 Plus, don’t miss the invite to Amy’s free live Q&A sessions happening May 13 & 14. Details at masterthemedia.co/Q&A

Episode highlights:
(0:00) Intro
(1:28) Why multiple income streams matter
(2:35) Amy’s pregnancy update and motivation for this episode
(5:18) Amy’s six current income streams
(10:14) How brand deals can grow from $1K to $20K+
(16:04) Using media quotes to grab brand attention
(19:08) Real-life brand deal example with Amy’s Kitchen
(20:06) Three income streams you can start with
(21:29) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever feel weird about saying yes to a brand partnership that just doesn’t sit right? You’re not alone. In this episode of Master the Media, Amy Gorin gets real about how to decide if a brand deal is actually worth it. She shares the gut check questions she always asks before signing on, and why it's okay (and smart) to walk away from big money if something feels off. Amy opens up about her own experiences of turning down six-figure deals, discusses red flags in contracts, and explains why staying true to your values can actually foster stronger relationships with brands. Whether you're new to partnerships or already working with brands, this episode will help you feel more confident and clear about what’s right for you.

Learn how to earn $50,000 in brand partnerships in just 6 months: masterthemedia.co/masterclass

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Follow Amy’s IG: https://www.instagram.com/masterthemedia


Episode highlights:
(0:00) Intro
(1:25) Free masterclasses for dietitians and healthcare professionals
(2:19) Which brand deal is worth it?
(4:13) Conflicts of interest and exclusivity clauses
(7:54) The “gut check” questions to ask before saying yes
(11:36) Product testing and messaging alignment
(14:37) Contracts, red flags, and protecting your image
(18:38) How to gracefully turn down offers and keep future doors open
(20:32) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Thinking about working with brands but not sure where to begin or whether you should ever work for free? In this episode, Amy shares practical advice on how to land your first brand partnership without undervaluing yourself. She offers real-life examples of what counts as a solid “proof of concept,” when it’s okay to accept product-only deals, and how to use things you’ve already created, like blog posts or social content, to highlight your skills. Amy also dives into what to ask before saying yes to a brand, how to negotiate better terms, and when giving a little “free taste” (on your terms!) can actually open the door to paid opportunities. If you’re a healthcare pro looking to boost your income with brand work, you won’t want to miss this one.

Learn how to earn $50,000 in brand partnerships in just 6 months: masterthemedia.co/masterclass

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Follow Amy’s IG: https://www.instagram.com/masterthemedia

Episode highlights:
(0:00) Intro
(2:15) What is a proof of concept partnership?
(4:12) 4 options for showing brand-worthy work
(6:21) Amy’s own experience with an underpriced project
(10:03) Easy ways to build examples for your brand portfolio
(12:53) Should you ever work for free?
(14:53) When trading products can be worth it
(17:18) Why working for free might hurt your future rates
(21:13) When it makes sense to accept a “test” partnership
(23:58) What to weigh before saying yes to a low-paying brand deal
(28:02) A smarter way to negotiate and gain future value
(29:57) Sharing your brand work and building your pitch deck
(30:53) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Can you really succeed in business if you’re not an extrovert? In this episode, Amy opens up about what it’s like to be an introvert in the entrepreneurial world and how she’s learned to protect her energy while still showing up fully for her clients, students, and brand partners. She shares honest stories from her own life, like how a simple change, such as getting a hotel room alone before an event, helped her feel more present and less drained. If you've ever felt overwhelmed by one-on-one client work or worried that your personality might hold you back from growth, this is the episode for you. Amy also shares helpful tips for setting up your schedule in a way that works for you, so you can thrive both personally and professionally.

Learn how to earn $50,000 in brand partnerships in just 6 months: masterthemedia.co/masterclass

📚 Learn More About Master the Media: masterthemedia.co

Follow Amy’s IG: instagram.com/masterthemedia

Episode highlights:
(0:00) Intro
(2:24) Can introverts succeed as entrepreneurs?
(4:27) Why one-on-one client work can be draining
(6:17) Time-blocking for energy and focus
(8:41) How Amy preps for big speaking events
(11:55) Managing high-energy, in-person days
(14:40) Why solo recharge time matters
(17:46) How to adjust your week to protect your energy

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

What is media reach, really, and why does it matter so much? In this episode of Master the Media, Amy breaks it all down in a way that’s easy to understand and actually fun to learn. She shares why media reach is a big deal when it comes to working with brands and how your audience size can open doors to exciting opportunities. Amy walks you through real examples, from huge outlets like AARP to personal blogs, and offers practical tips to help you track your own reach and grow it over time. You'll also hear how to build great relationships with reporters, pitch the right way, and even earn income through sponsored TV segments. Whether you’re just getting started or ready to take things to the next level, Amy’s here to guide you every step of the way.

Master the Media Facebook group: https://www.facebook.com/mediamasterywithamy

Tools to Calculate Media Reach:
https://coveragebook.com/
https://www.similarweb.com/

Episode highlights:
(0:00) Intro
(1:39) What is media reach and why it matters
(3:31) Different types of brand media opportunities
(5:21) Building media relationships for brand collaborations
(7:41) How to feature brands in TV segments
(9:48) Understanding what counts as “impressive” media reach
(12:26) Best tools to calculate your media reach
(14:47) Final tips and how to get started today
(15:30) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Ever feel like you're not ready to work with the media or get paid by brands? In this real and encouraging episode of Master the Media, Amy shares how she faced those same feelings and why waiting until things are perfect can actually hold you back. She tells stories from her own path, like how she started landing media features and brand deals with a simple, homemade website. Amy breaks down what really matters, and no, it’s not your follower count or having everything figured out. If you’ve been hesitating to start, this episode will help you feel ready enough to go for it.

Get started with the media: https://masterthemedia.co/how-to-get-started/

Episode highlights:
(0:00) Intro
(1:29) Imposter syndrome in media and brand work
(3:27) Amy’s journey with a less-than-perfect website
(6:09) What a “pretty” website actually changes, and what it doesn’t
(8:41) Why social media following doesn’t matter as much as you think
(10:57) How media exposure can naturally grow your audience
(12:54) Don’t wait to be “ready” to start pitching brands
(15:15) Showing up at 80% can still mean you’re giving 100% value
(18:46) Just do the thing, imperfectly!
(19:12) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Are you giving free testimonials and not getting anything in return? In this episode of Master the Media, Amy Gorin shares why your words as a health professional are worth way more than you might think and why brands should be paying for them. She talks through real examples, what brands are really using your name and image for, and what you should be charging. Amy also explains the few times it actually makes sense not to charge, like with coaching programs. Don’t forget to grab her free pricing guide so you know exactly what to ask for next time a brand comes your way.

Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/

Episode highlights:
(0:00) Intro
(2:06) What is a testimonial and why it’s valuable
(3:14) How brands use your name and likeness
(5:48) Supplement brand examples and legal disclaimers
(8:28) Pricing testimonials and packaging them with other services
(11:43) When testimonials are unpaid
(14:55) Always charge for brand endorsements
(16:38) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!