What are you doing right now? Who do you want to become? Would the person you want to become do what you're doing right now? If your answer is "NO!", it's time to look inward.

In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took so much bloody work!

Spaghetti Agency's Website: https://www.spaghettiagency.co.uk/

Graham's LinkedIn: https://www.linkedin.com/in/socialmediatodd/?originalSubdomain=uk

Graham's Instagram: https://www.instagram.com/socialmediatodd/

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Are you offering people deals that are good but might not bring people in? Go all the way, make offers that people physically cannot refuse. Gordon goes into more detail today.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Are you asking yourself how you can be better, or are you endlessly blaming other people for some of your shortcomings? Gordon asks you this very serious question in this episode.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

In this episode, we ask the all important questions:

Why do you own the business that you own?

Why is it such a necessity in today's world?

Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day?

By looking closer and consciously answering these questions you'll get the clarity that's so easy to lose.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Christmas isn’t down time, it’s game time!

Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire year, Gordon explains in more detail today!

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something.

In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game.

Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is  more accessible for everyone and won't involve as many hurdle's!

During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.

Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.

Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.

KEY TAKEAWAYS

5 Essentials You Need To Know This Summer For Maximum Growth & Impact.

1. Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
2. Summer Camps - Week-long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
3. Take It Outside - Utilise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
4. Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh every time, mix in games and change up the format to keep your students inspired.
5. Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.

BEST MOMENTS

• “It’s a delusion summer is bad for your business.”

• “Retain your students, have a great community spirit and have a kick-ass summer in your business.”

• “Parents during the summer are looking for something different so make sure to leverage the exposure of your school.”

• “When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.”

• “Be creators of a new service product and create a referral programme.”

• “Excite them, inspire them and motivate them to come down.”

• “Share your club with the world.”

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

707ab662dbc2848b2a7c56f4fec25e7b791edb49

Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so.

KEY TAKEAWAYS

• Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a team as an unnecessary cost.

• Only hire staff that can make you money, save you time or both and be prepared to give up some control because if you don’t believe in your staff and only view them as a cost you’re never going to run an actual business.

• Focus on building a freedom business with an infrastructure and a successful team around you that are great the things you are not.

• The best way of growing your martial arts business is to learn. You need to learn how to set up operations, how to construct a coaching team, how to create marketing campaigns and build awareness, how to build a sales team and how to take care of all of the systems and administration.

BEST MOMENTS

“You got into martial arts to teach martial arts and exchange your passion.”

“Most people don’t hire staff because they don’t want to lose control.”

“Staff make you money or they make you time.”

“If your belief is that your staff are a hindrance and just cost money, you're never really going to run an actual business.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members.

KEY TAKEAWAYS

• You’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So you need to understand the reasons why some people leave and how you can improve the onboarding experience and increase retention.

• Retention starts at the beginning and this can be achieved by pre-framing the onboarding of new members. Aim to provide your members with a roadmap of what they will achieve within your school, identify the skills and personal development at each stage and help them understand the full customer journey.

• If you provide world-class customer service and create world-class experiences for your members you will retain more members. It’s important to focus on how you make your members feel because if they feel at home, happy and that they're learning and developing then your members will want to stay.

• Recognising your members with personalised events, grading and workshops is key to building an excellent customer journey and using your CRM system to communicate regularly with your members helps the mto feel engaged, loved and part of your martial arts family.

BEST MOMENTS

“It’s good bringing new members into your school but not if you’re losing them in the backend.”

“You can't save everybody but you can plug some holes in a leaky bucket.”

“The customer journey is essential to attracting members and parents that are confident that their kids will develop at your school.”

“The world-class customer service and experience that you create is massively important.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined.

KEY TAKEAWAYS

• Having the belief to achieve the goals you set out in your school is essential to success. You need to map out a step by step plan, focus on them and believe that you will reach them. Belief in results makes you believe in your actions and that will increase your ability to achieve your goals.

• Fears will stop us and it’s often false evidence appearing real. To overcome fears you need to take on new goals that scare you, challenge yourself to new things and believe that you will beat them. It’s only by overcoming our fears that we can conquer it and move forward.

• We’re all creatures of habit and bad habits hinder us from achieving the things we want. Good habits move us closer to our goals and if you can do something enough it becomes a habit and without you knowing it, you’re creating them every day, good or bad.

• Block out the negative opinions of others and focus on the opinion you have of yourself. Surround yourself with positive people that aren’t going to put you down or hold you back from achieving your 2022 goals.

• Courage is stepping out of your comfort zone, into the fire and into new challenges that will propel your martial arts school forward. That’s where discipline is important in business, to get out of your comfort zone and to push yourself forward into things that you don’t want to do but are fundamental for growth.

BEST MOMENTS

“Belief is acquired by action.”

“Fear is false evidence appearing real”

“Every day good habits or bad habits are formed”

“Surround yourself with people who don't drag you down but pull you up.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Are you obsessed with doing every single thing in your business? You should stop, delegate some tasks to people who are better suited to it, stop using your time and use other peoples time.

In this episode, Gordon is joined by Carl Denne as they discuss how passing tasks to other people has helped them in their businesses and some of the negative aspects of owning a martial arts business.

Hastings Kickboxing Academy's website: https://www.hastingskickboxing.com/

HKA's Instagram: https://www.instagram.com/hastings_kickboxing_academy/?hl=en

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression.

KEY TAKEAWAYS

• Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome.

• By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and increase how long they stay with you. People seek progression from one programme to the next because it’s the next logical step and helps them grow and develop.

• A leadership development programme enables your members to grow, and evolve into becoming leaders, teachers, coaches and assistants within your school. Programmes can help to develop many more skills outside of martial arts.

BEST MOMENTS

“Aim to offer 12-month programmes instead of individual classes. Programmes offer development and directly solve the needs of your members”

“Programmes are hugely different to classes and they’re much more powerful.”

“We have three levels of programmes, Kickstarter, the accelerator programme and the black belt development programme.”

“Shifting your focus from classes to programmes changes your philosophy in your school.”

“Having your junior leadership program in place is massively empowering.”

VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusing on selling you’re not a ‘sellout’.

KEY TAKEAWAYS

• There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from rejection and school owners don’t want to have awkward conversations, close a deal and become a ‘sellout’ but with the right mindset and energy selling becomes easy.

• Learning the art of sales enhances your life in business. Selling your world-class service doesn’t make you a sellout, it makes your business money and helps you grow.

• If you’re passionate about martial arts you can sell from the heart and selling actually becomes serving. Selling starts with being interested in a human being, trying to find out what they desire and finding a solution for them. When you understand this you never have to sell because you’re always serving.

• The serve sale close formula teaches you to start a sale with world-class service. In martial arts schools the sale takes place on the mat, you’re actually selling the experience, you’re building a rapport and you’re serving them at the highest level.

• Retaining existing members is also a sale based on service you want to keep your members engaged and sold on the next logical step to progress their martial arts.

BEST MOMENTS

“Your energy is massively important when selling.”

“If you fear selling, you will never sell.”

“Selling is actually servicing your clients”

“Instead of selling, just aim to have a beautiful conversation with someone”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business.

KEY TAKEAWAYS

• Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team.

• The right systems can revolutionise your martial arts school. Sales systems help you track revenue, customer service and marketing systems help you communicate with your members and generate new leads. Recruitment systems will help you to build your team and onboard new employees.

• Too often peoples systems are in their heads and on simple spreadsheets, CRM systems help to automate processes and digitise all of the things a school owner is keeping locked up in their head.

• If you’re reactive in your business approach you’re not following a system. Great systems are automated processes that make key functions in your business earlier.

• A CRM system is like having an employee that can automate communication to your members, automate payments and give you an income projection for your business month on month.

BEST MOMENTS

“Systems run businesses and people run the systems.”

“There's a few systems that you need. Number one is definitely a sales system.”

“Systemising your business will allow you to grow and evolve.”

“If you've not got a CRM system, get one and go through the pain of learning and it will be the best decision you’ve made to help your business.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and providing your members with world-class service is essential to success.

KEY TAKEAWAYS

• It becomes easier to sell and gain more members when you have a packed timetable of popular classes and you can diversify the types of classes later on, you need to smell what sells and teach the popular classes in the beginning to build your school.
• People don’t care about titles or achievements, they only care about the service you’re providing them. Focus on changing their life through world-class service and you will grow your martial arts school.
• To become a much bigger school you need systems and operations. Building a world-class martial arts brand with excellent service is great but you need systems to scale. Members need to be able to book onto classes online, owners need a CRM to track customers, revenue and successfully community with students.
• You need to have a vision and a purpose because when you’re clear on that you have the reason you need to create your own reality and drive your business forward which is essential to motivating your staff to bring in more revenue and produce an excellent service to your members.
• Always focus on yourself and what you're giving back to your students rather than what everyone else is doing. Aim to look at others that are doing well and add to your school to improve and grow.

BEST MOMENTS

“If you build it, people will come.”

“I decided to switch my method of teaching and sales picked up, I was selling more and more.

“You need to smell what sells, teach what’s popular and add on the other stuff later.”

“When people have graduated to black belts we’ve then put them into other programmes and now they’re all teaching”

“Not having systems in your school from the start is a massive blocker when it comes to growth”

“Too often martial arts can be a secluded world where you feel alone.”

“Money is to have the freedom to spend as much time as you want with your family.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business.

KEY TAKEAWAYS

• One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their game in the martial arts world know little about sales and the money that’s in the industry

• There's a stigma attached to sales in martial arts, but It's massively important to the stability, success and longevity of any business. If you want to grow your business sustainably, create a legacy and lasting wealth for your children you need to embrace sales.

• The illusion is that you have to sellout to earn a lot of money when in reality all you need to do is learn how to sell. You can increase your sales without having to reduce the standards in your school.

• Selling is a skill set just like martial arts and people are investing in your programs to get a result. You can create opportunities within your school for sales such as workshops, events, merchandise and courses. It’s simple to create and the natural next step for your members.

BEST MOMENTS

“Selling is seen as this dirty word, this sellout word, but it doesn't need to be.”

“If you can learn to make money within your martial art school whilst also providing a world-class service and teaching outstanding martial arts, you can be a millionaire.”

“Keep learning, developing, and growing, and you will become a black belt in business.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast.

KEY TAKEAWAYS

Every single person on the planet has the ability to achieve anything that they choose and the difference is the mindset around that. There are two things stopping you from taking your business to the next level and that is belief and fear.

We're all the same. We all breathe the same air. We all bleed the same colour and we all have 24 hours in the day. The difference is in our lifetime and what gets us from where we are right now to where we want to be is all mindset. It’s the common link among all like-minded and successful people.

How do you form a belief? Belief is repetition and by repeating something often enough, you will become it. To build your belief you need to do one thing every day that scares you.

Fear is not real, it is false evidence appearing real. We are only born with two fears, every other fear is just borrowed from experiences and the people that we serve. The only way to overcome fear is to meet it head-on and feel the fear and do it anyway.

Have the mindset that you never fail. You have a win or you learn and if you’re making a decision to feel the fear and do it anyway how much more successful would you become?

It’s in moments of decisions that you create your destiny. Fear and disbelief will always be there as it’s fundamental to our growth, to our belief systems and for us to move to that next level in our lives. You have to make decisions and take action because once you take action, you'll feel free.

BEST MOMENTS “Mindset has been the biggest fundamental shift in success for myself as a martial artist” “You can remove fear by jumping into it and facing it head-on.” “The most important story in the world is the one you tell yourself every single day.” “Inspiration comes from within and is also borrowed from others’ success.” “If you're growing, you feel alive.” “We're winning, we're learning, we're growing, we're evolving and that's what life's all about.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed.

CONTACT METHOD G Force Martial Arts See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandemic. They discuss finding the strength to rebuild a business, the importance of surrounding yourself with like minded people and how they can help pull you up in times of need.

KEY TAKEAWAYS

• You may face challenging times in business, and could even lose everything you have worked for. Losing everything you had and having to rebuild everything from the beginning again is a challenge that will make you stronger. Strengthening your business through a pandemic is a huge achievement. You have taken your business to a new level through the hardest time many entrepreneurs will have ever faced.

• Having people in your life who are direct and honest with you can help motivate you. You need to have people pull you up in the right direction rather than holding you back by trying to protect you from failure. When something feels right to you, you will know and you will run with it.

• Having people on the same level as you or slightly further ahead than you can help inspire you. Discussing your business with others in a similar industry can help you identify areas of your current model that need tweaking. Having people identify areas of your business model that are excelling can be really motivational, and give you the confidence boost you need.

• Surround yourself with positive and like minded people in all aspects of your life. It doesn’t matter what class or sport you partake in, you will always be surrounded by people who want to do the same thing as you. By being around people that understand your passion as a business, this will help you streamline your business and excel.

BEST MOMENTS

“I very quickly went through the ranks within the fight team.”

“It was pain like i’ve never felt.”

“This felt right.”

“I probably would have had a full on meltdown in lockdown if it wasn’t for this.”

ABOUT THE GUEST

Carl Denne Founder and Chief Instructor of HKA, I have been teaching kickboxing for over 20 years and running HKA since 1998. At Hastings Kickboxing Academy (HKA), we have put together different programmes for children, teenagers, and adults to help with their development, general fitness, and confidence. All while increasing their strength, performance and building their self-esteem. HKA is a family run business dedicated to the community. We give our time, experience and knowledge back to our students and help them become the confident leaders of tomorrow.

VALUABLE RESOURCES

Facebook Business

Gordon’s Book

Gordon’s Website

ABOUT THE HOST

Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.

In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.

He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

CONTACT METHOD

Gordon’s Facebook

Gordon’s LinkedIn

Gordon’s Twitter

See omnystudio.com/listener for privacy information.

Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way.

KEY TAKEAWAYS

• You have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or your trophies they care about what you can teach their children what other people can’t.
• To be disruptive takes courage. It takes courage to start up a franchise and it takes courage to not be a black belt in order to teach. As long as you are a great teacher, you can teach. It is always about giving people what they want, if you give people what they want, they will buy.
• Learn the value of branding, PR and marketing. You can be the best martial arts teacher in the world, but if you haven't got members to teach in the first place you have got a serious problem. Unless you can sell, build a market and build a brand then you are not going to attract new clients.
• If you are going to build a startup these days, you have a choice. You can either associate yourself with people who are already established in the industry and follow the model, or you can figure it all out yourself. Stay childlike and stay hungry for success.
• If you change someone's life, you will get a reward for doing that. Making a difference in someone's life will ensure you get payback over and over again, whether that be helping people in Martial Arts or all other areas of their lives.
• You only need so much money in life. Life is about helping other people in whatever way that you can. As long as you have a roof over your head and food to eat, you are all set. There are only so many cars you can buy and holidays you can take in life.
• With the financial hit of the pandemic, you have got to bulletproof your finances so that if a recession comes around again, you have got yourself into a position where you do not have to worry about money. Ensure that you have the things in place so that you can provide for your family and leave your legacy behind.

BEST MOMENTS

"I always go with what's in someone's heart"

"For me, I just wanted to be a martial Artist"

“I just loved kicking people in the head.”

“The younger you are the hungrier you are for success.”

“There is no romance about finance.”

“We’re all very vulnerable creatures.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham
• https://www.mattfiddes.com

ABOUT THE GUEST

Matt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt’s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious ‘Martial Arts Superstar Award’. He is a 7th Degree, Black Belt Master, in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt’s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael’s personal UK bodyguard for over a decade before his tragic death in June 2009.

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality.

KEY TAKEAWAYS

• It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the most money or the biggest business as that is not where happiness lies, it is about winning in your world.

• Everyone is winning in life because they are alive. Unless a human being changes their perspective on what winning means to them, then they will always be chasing something different. They will always be looking towards the future rather than living in the present.

• The word ‘win’ is an acronym for ‘what’s important now’. We’ve all got 24 hours in a day, the trick is what you do with it. Look at what is important to you right now and what you need to focus on to get you where you want to get to.

• Follow one course until you’re successful. Choose the course you want to go down and have the discipline to see it through until the end. Focus all of your energy on that goal and do the best job you could possibly do to help you achieve it.

• Daily habits create your reality. Focus on your daily habits of a winning mindset and go forth and create the dreams, goals and aspirations you have. Everything that you want to achieve is in the palm of your hands and nobody else's. It is not that other people are lucky it is that they are extremely focused.

BEST MOMENTS

“If we’re always going to judge ourselves against other people, we’re going to push ourselves away from us, the real being, the person that we are.”

“Happiness for me is winning.”

“It is really important that you’re happy with the simple things in life”

“Start with gratitude, be thankful that you’re here and really set your state in the right way to move forward.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to utilise YouTube Shorts to make your channel blow up.

KEY TAKEAWAYS

• YouTube is owned by Google and therefore it gets ranked highly on the Google search engine. YouTube is also the most used video platform and is a popular choice for people who want to learn new skills quickly and cheaply.

• Since Lockdown 1.0 many martial arts club owners have decided to produce free Zoom content as they did not envision the lockdown to continue for this long. You can utilise YouTube to create free content which will eventually lead more people to your services. You can also charge for full lessons by providing them with links to unlisted videos.

• The most important element of your YouTube channel is your average watch time. This is how long that somebody stays and views your video. When you have good watch time on a video you will get ranked higher, even higher than older channels. Newer videos often rank higher than older videos because it is more recent content.

• YouTube has now introduced YouTube Shorts, a platform similar to TikTok. You can upload 60-second clips to your channel. If you do that every day for 30 days your channel will gain momentum and grow tremendously. People are currently loving shorts and therefore this a great way to boost your engagement.

• YouTube has three types of metadata; Title; Description and Tags. Tags are short keyword phrases about your video which will give YouTube an idea about what your video is about. Tags mainly work during the first 24-48 hours of your video being live. YouTube will then see how people are responding when they watch your video and this will decide how to rank it.

BEST MOMENTS

“This is the perfect opportunity.”

“The longer you can keep people on your video, the more YouTube is going to pump you out in front of more and more people.”

“You are going to blow up your channel.”

“Have people click off Facebook and onto YouTube.”

“Having great content increases watch time if the key.”

VALUABLE RESOURCES

Facebook Business

Gordon’s Book

Gordon’s Website

ABOUT THE GUEST

David Walsh is a YouTube educator who has helped millions of creators and businesses do YouTube better.

https://www.youtube.com/user/DavidWalshOnline

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, amid his competitive career, he launched his dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Contact Method:

Gordon’s Facebook

Gordon’s LinkedIn

Gordon’s Twitter

See omnystudio.com/listener for privacy information.

Paul has been to the lowest of lows, staring out at the edge of a cliff, thinking "If I jumped, no one would care", from there he's dragged himself back up and even higher.

Today, Paul and Gordon are here to tell you that you NEED a purpose.

Paul's Last Book on Audible: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681

Paul's Instagram: https://www.instagram.com/paulmortofficial/

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe.

KEY TAKEAWAYS

• It is really important to look at how you as a leader develops in your business. Ultimately if you are not right then your business will not be right. When you are facing challenges and not feeling motivated you may notice that it negatively affects your business. Every single day in your business is of huge importance, it is the building blocks of what you may aspire to have.

• The language that we tend to use needs to change, not just in our minds but out loud too. Stop using the word ‘tried’, when you say that you have tried something you are giving yourself an escape route. Change your mindset to believe that there is no ‘try’ there is only ‘do’.

• There are many times when you may have said to yourself ‘I can’t do this’. Change your outlook and your mindset to ‘I haven’t learned this yet.’ When you catch yourself saying these detrimental words you cut off the possibility of you achieving something. Instead of thinking you can’t do something, look at what you need to learn in order to be able to do it.

• There is no limit except the one that you impose on yourself each and every day. We must guard the garden of the mind because whether you think you can or you think you can’t you are absolutely right. It is only what we believe is what we will achieve, the question is what do you believe? If you are positive and believe in what you are doing then you will achieve whatever you put your mind to.

• We have to be really careful about what we are saying to ourselves. It is really important to change the language we are using, say things such as ‘yes I can’, ‘I will’ and ‘I must.’ Set yourself goals to commit to and tell yourself that you will achieve them. The positive messages that you are feeding your brain with are really important to both your personal and professional success.

BEST MOMENTS

“Every day we are battling ourselves, each other and our minds.”

“You are the leader of you.”

“It is that negative story that will create that negative outcome.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating with other local businesses as well as giving back to others in the community.

KEY TAKEAWAYS

• You either sign up for the recession or you don’t and that is entirely your choice. The reality is your mindset will outstrip any recession and if you work on growth through a recession then you will come out ten times stronger. It doesn’t matter what kind of industry you are in, the objective is to market and sell through the recession.

• You have to have the belief in yourself to be able to pull yourself forwards in the upcoming months and yet be able to smash through this recession. The aim is to not only survive but to absolutely dominate and thrive in these times where great opportunities are presenting themselves.

• Follow up on old leads. Those who have shown interest before or who have perhaps utilised free trials are a great source of free marketing to you. Make contact with anybody who has engaged with you or your company over the last twelve months. Utilise social media platforms to reach them and advise them of your new programmes and packages.

• Talk to other local businesses about how you can help each other. Perhaps you could come up with an arrangement whereby they promote your business in exchange for you promoting theirs. This is a free marketing tool as it allows you to infiltrate their network. The more you connect with other companies the more data and potential customers you can collect.

• Give your services to other people. Look into Facebook groups and local community groups (e.g. weight loss groups) whereby you can offer your services to help people. Offer your services for free to give back to people, if you want to get you to have to give. The participants will then experience what your business has to offer and are therefore more likely to sign up for the full package. This costs you nothing, bar your time.

BEST MOMENTS

“I truly believe that where we are right now is going to be the greatest time for our business.”

“We need to be so focused on the possibilities, on the potential and on the opportunities that lie before us so that we’re not scrimping on marketing.”

“You’re not going to grow if you’re sitting there stagnant. If you want to grow you have to go.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Is there a checklist for the ultimate success?

There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside.

Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune in now to know the answers!

KEY TAKEAWAYS

• You have to be attractive. Not the be-pleasing-on-the-eyes attractive kind, but the have-complete-set-of-skills-to-sell kind. You need to build yourself up before you show yourself (and your products & services) to other people.
• Law of Attraction. It’s always about the energy you put out. If you give them those half-baked muffins, then most likely, as soon as they eat it, they’ll spew it out. Prepare something that you yourself are excited about and enjoy.
• No matter how elegant you dress up or how thick the air the perfume you surrounded yourself with, people can still see what is inside of you. Customers are expert readers; never underestimate them. And if it happens you deceive one, it would be hard to fake it till the very end since it wasn’t truly you who they trusted.
• Invest in yourself. Give it all for personal development, because it will have a domino effect on your external activities.

BEST MOMENTS

• “You are the person that will make you happen or fail.”
• “Look in the mirror and be truly honest with yourself.”
• “The story you tell yourself is what it really becomes in the real world.”
• “What do I need to do different? What do I need to reshape myself?”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School!

The first step in getting back your freedom is to ask yourself: What am I doing every single day in my business? Then, it’s time to list down your answers—every single thing you do every minute of every single day should be jotted down! This will help you determine what tasks are to be leveraged and not.

Discover more about this and how this can help when you listen in!

KEY TAKEAWAYS

• • Religiously account for everything that you do every single day in your business. Use the diary to compute how many hours are wasted. Try exchanging them with more valuable tasks.
  • Listing everything else down is extremely valuable. You can clearly see what is and what isn’t working in your martial arts school. It can be a great help to you in making the right decisions.
  • Most likely, some tasks are meant to be leveraged. We feel drained after work because sometimes, work isn’t really at par with our capabilities and expectations. It’s either you know for yourself that you can do something much better or there is someone out there who can do it much better than you.
  • There will be more important things that you can do with your time. Let others do the less important tasks of yours—like the operational and administrative tasks.
    • Have you thought for yourself that maybe you aren’t really busy? you just don’t use your time wisely?

• Choose freedom. Leverage other people, so you can have your time to think more about how you can grow your business.

BEST MOMENTS

• “Having choices is very important.”

• “Time is one thing that we can’t get back.”

• “Most people spend a lot of time on little things that compound over a period of time which are not productive.”

• “Get very clear on the things you dislike in your business, on what you’re battling in every business, and on what you want to get done.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

How can a martial arts school attract more prospective students?

Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service.

This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast.

KEY TAKEAWAYS

• Attention – Marketing Online & Offline, Communication
  • Send email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company.
  • Communicate with previous and current clients, aside from the new prospects. You will never know who might need your services again.
• Prospect Conversion – Talk, Engage, Communicate, Build Rapport
  • Once you get their attention, there’s a possibility that they’d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that.
• Serve, Sell, Close – Service, Classes, Experience, Value
  • If they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money.
• Service – Talk, Engage, Communicate, Build Rapport
  • Provide an excellent service so you can keep them, and gain more! Most likely, it’s from them that you’ll get great feedback and reliable recommendations.

BEST MOMENTS

• “People are consuming content at a faster rate than ever.”
• “We’re in a busy world. We have to remember that people don’t take actions right away.”
• “Their marketing gets attention and triggers an inquiry but what they don’t do is log the inquiries of everybody.”
• “Your business starts from the attention you get, the marketing, and the exposure to your brand.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience.

Key Takeaways

• Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
• Having a team behind the scenes who work from the same page, and who recognise the goals of the business, is invaluable to any academy.
• Video is Zara’s primary form of marketing now, and mainly shot using mobile phones.
• Video creates a greater sense of trust between the content creator and the viewer.
• People can be scared away from video as they feel as though they have to be the star. But this isn’t the case. Get creative! Find different ways to tell your stories.
• Similarly, people can be daunted by the editing of video. Zara has made it her mission to teach the many simple ways of making your videos look astounding through simple, easy-to-learn means.

Best Moments

‘Video goes deeper. You create a deeper connection with people’

‘People know what they like because they like what they already know’

‘Connection is what people want now’

‘If I can do this, then people out there definitely can’

Valuable Resources

The Martial Arts Business Podcast

Zara Phythian Instagram - https://www.instagram.com/zaraphythian/?hl=en

Double Take App - https://apps.apple.com/us/app/doubletake-by-filmic-pro/id1478041592

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

‘These elements are the business essentials that you can build your martial arts school on’

Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth.

If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully.

This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and why they will work.

KEY TAKEAWAYS

Promotion

There has never been an easier time to promote your business with the emergence of social media.

Promotion results in awareness that means people start to ask questions about you and your business and brings the opportunity to serve.

People will access your social media to help them make a decision about whether to get in contact with you.

Serving

Serving at the highest level is finding out what they want, what is the reason they have got in touch?

What people want is more important than what you want to give them.

Serving is about helping people get what they want not what you want to give them.

Selling

Selling is the teaching, the service and the communication. It’s what you do, the environment, the way you are and the rapport you are building.

Being good in these areas with systems, processes and great communication is effective selling. It’s all about how the experience and interactions make your prospective student feel.

Closing

The closing is the point at which you bring people into your school, where they commit to a course of action. They’ve experienced your classes; you know what they want and they’ve had a great experience so it’s important you close the sale. It’s a learnt behaviour and you need to get good at it.

Connection

You need to continually connect with your members, students and extended community such as the parents of students. Connection is a powerful part of retention for any Martial Arts School.

Its connection at a human level and creating a connected caring community.

People want to be part of something so building connection and community will cement all the elements of your business together.

BEST MOMENTS

‘You need to be out there so much that you are the first person they think of when they want to buy’

‘Assume they are going to want to join your Martial Arts School and be confident in your service being the best’

‘The more you connect with people, the more you will retain’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Change can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth.

In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change your entire life.

Key Takeaways

• Without change we cannot grow. Fear keeps us rooted to the spot for much of our lives. But true development only comes when we embrace the new, and move towards it.
• It’s very easy to stay in our comfort zone, as it is usually the safest place to be. But this static through-line never leads to growth.
• In martial arts, Gordon often sees schools slowly deteriorating over time, as they are not led by people with vision. They seem to be stuck in the same mindset as they were when they began.
• The constant input in our lives, whether through literature, podcasts, or even through the company we keep, is the fuel that fires our creativity, and subsequently our desire for change and growth.
• Look at the results in your own life. Look at what you achieve in business and life. Are you happy with everything? What could you change in order to make those results and achievements perfect to you.
• People can often be negatively affected by those who change and grow. It’s important to not let this negativity affect you. Embrace the fact that you are developing.
• It’s fine to ask for outside help in order to change. Identify the things that need to change, and if you need to ask for help, then do it!

Best Moments

‘Change needs to happen’

‘We’re living in a world of fear’

‘Without change you can’t grow’

‘I’m changing every day!’

’The definition of insanity is doing the same thing and expecting a different outcome’

‘Part of this is being brutally honest with yourself'

Valuable Resources

The Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Most people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school!

Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious, and best of all free to use. Listen in on this week’s show to find out what it is...

Key Takeaways

• Facebook’s algorithm loves a share, a like/love and a comment. All of these engagements have a points value to them, that contribute to the algorithm.
• Facebook uses its algorithm to determine whether a user has engaged with your content previously in any way. If they have, your content will be better served to that user.
• The reason the same people seem to Like and Comment on your posts again and again, is because of the algorithm. The more they engage, the more they’ll see your posts.
• A thought-provoking topic, boosted to your fans, will kick-start engagement. This will, in turn, cause your content to be seen by your fans.
• Post a picture of the children you teach, lined up in a row, and then message your users to tell them to interact with the pictures of their children. Once the parents have commented about how much the school means to them, you can change the headline of the post to a more ad-centric one, in order to turn their comments into testimonials.
• Competitions are an easy way to get your fans to engage. Offering a prize in exchange for likes and shares will get those fans clicking in no time!

Best Moments

’This tip will help you to think about using Facebook a little differently’

’Sharing is massive!’

’The reason they’re not engaging is because they can’t see it. The reason they’re not seeing it is because they’re not engaging. It’s crazy!’

‘It’s understanding the algorithm and the way to play the game’

Valuable Resources

The Martial Arts Business Podcast

Bullied To Black Belt

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

You probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people.

KEY TAKEAWAYS

• It’s important to get back to people and following up on things you do. Keep following up persistently.
• Keep engaging with people who haven’t engaged in a while and ask them questions because you’ll find you’ll gain clients from visiting old leads.
• It’s your job as a business owner to get people to reply and to get people interested in your business.
• To serve you’ve got to be interested, chase and let people know about your business.
• You will leave a ridiculous amount of money on the table by not chasing and following up leads. You don’t need to do his every day but make sure you ask them open questions every once and a while.
• You can resurrect people who have previously been in your inbox that haven’t yet joined your club.

BEST MOMENTS

‘Test and see what’s working’

‘Keep following up just to get a reply.’

‘People don’t know how good you are unless you show them’

‘The fortune is in the follow up’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Stop worrying about the martial arts business down the road, you need to focus on you. You are the best martial arts business in your area.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand?

In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand.

Key Takeaways

Chris’s Instagram journey was somewhat unconventional. Instead of only documenting his success, he also showed people the failures, which drew people in, eager to see the entire entrepreneurial business journey up close for once.

There are over 2 billion active users on Instagram, which means that your target audience is definitely there somewhere.

Engagement is the fundamental key to Instagram success. People like to think that you are accessible, so interaction is vital to growing and keeping your audience.

Chris has adopted a back-to-basics approach to Instagram education that takes in three key areas: Account growth, content, and monetisation.

Instagram’s many features may seem overwhelming at first, but by using it each day, and developing your muscle memory for the network, you will eventually develop a natural ability to recognise which feature fits the content you are creating.

Account growth comes through targeting the customers who fit your message. Make sure you use locale targeting, and get yourself in front of them whenever possible.

Content is all about regular documentation of your day. Keep documenting and share often. Instagram content is dominated by stories, so build your story each day.

Try and grow your account by interacting with ten new people a day. Interact and build a conversation. Try and add ten to fifteen new pieces of content each day. Show people that what you do is world class.

Best Moments

"Simplifying Instagram to make it profitable for your business”

“I wanted to be different and show people that crap that goes on”

“You’ve got to understand whether you can actually help them”

“This is a pull, not a push”

“Content is dominated by stories”

“We’re in a world now where if you don’t ask, you don’t get”

Valuable Resources

The Martial Arts Business Podcast

Martial Arts Business Mastery

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School

Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school.

In this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to adapt their strategies to meet changing mindsets and continue to serve their customers well.

KEY TAKEAWAYS

• We know as Martial Arts teachers people are different from how they were 5 years ago, we are much more a pickup and put down society.
• Now you are battling parents mindset where they think it’s ok to start something and then quit.
• The reality is people are very flippant and very up and down, as school owners, we have to think differently.
• We don’t have a world of winners anymore and it’s a problem.
• Most Martial Arts schools have people leave during the year because of the current mindset of people.
• If all your customers paid in full with a discount for doing so then you would have fewer people leave or find excuses to not attend.
• If you were able to get all your clients to pay in full you would need to be disciplined about paying bills for the year and putting aside the money for wages and other commitments.
• Is paying in full a bad idea? No, but it’s all about what you as the Martial Arts business owner do with the money and your discipline.

BEST MOMENTS

‘It’s easier to not quit if you’ve paid’

‘It’s such an exciting time to be part of martial arts’

‘It’s about trying to serve your customers’

‘Many people have had an issue with the “paying upfront with a discount model’’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

What do you believe in?

We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school!

In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat just to say, “Believe in yourself!” That’s right, quite basic, if we’re being honest, but it’s the most difficult and complex thing to do, especially if we lack confidence and refuse to defy the norm.

Your martial arts business can compete with others and excel to the very top…believe them. Tune in as Gordon and Matt share some great point regarding this topic. They also discuss topics around pricing, MA training, and many more. Tune in now!

KEY TAKEAWAYS

• 50% of all trainings revolves around your mindset and a set of beliefs. If you believe that your talent, your service, is worth the price you presented, then there won’t be a problem, since people can see that you believe in yourself—people buy that.
• Being certain on what you can do for yourself and for your clients can go a long way. People trust you easier when they see credibility. Let your belief drive them to cling to their own beliefs.
• Matt advises that you choose a pricing range that works for you. It is only then that you tweak it for maybe a chosen few people for a limited time, if it becomes difficult to operate. Always make people believe that what they’re investing in will result in their career or personal growth.
• Also, in for your team to perform their very best, they have to feel that you believe in them. Encouragement and understanding are important since they’re with you on your journey to grow your martial arts business.

BEST MOMENTS

• “The downside of having inherited beliefs is we never challenge them.”
• “We have massive value but pricing it is a huge problem.”
• “When you carry that level of certainty within you, and someone challenges you on it, you’re up for being challenged.”
• “Repetition is the mother of all skills.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE GUEST

Matt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of “Open With A Close.” He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.

• The Elite Closing Academy - https://www.eliteclosingacademy.com/

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

‘It’s about positioning yourself in the right place to attract the clients you want’

Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube

Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and corporates to generate leads from the LinkedIn platform.

David Walsh is a ‘YouTube extraordinaire’ who has a background in martial arts winning medals all over the world before creating the biggest taekwondo production company in the world. He now works in the YouTube space and currently has 200,000 viewers.

This episode is packed with value and has some great advice on how any Martial Arts Business owner can generate leads from LinkedIn and YouTube.

KEY TAKEAWAYS

LinkedIn

Most MA schools are using Facebook, your competition is doing the same thing as you

Observe the masses and do something different

If you want a competitive advantage and to not pay then LinkedIn is the way forward.

If you are looking to get kids into your school then heads of schools in your area are not hanging out on Facebook they are hanging out on LinkedIn

Linked in is the most effective place to gain organic reach but you must have a good profile and look the part and then it’s about building your network.

LinkedIn is a very different platform and is a massive opportunity for Martial Arts Business owners.

YouTube

If you produce great content then your presence can grow organically.

Anything you want to film can be done using your phone and it’s important to focus on good audio.

If you want to find out how to do anything you go to YouTube

If you post videos on YouTube it will help people to see what your Martial Arts school is like.

Be consistent in your posting and share great content.

It can be helpful if you have a series of videos that people can move through.

BEST MOMENTS

‘LinkedIn is the perfect place to target the people who have a gatekeeper in place at work’

It’s about thinking differently’

‘We forget that people on LinkedIn are a different demographic’

‘If he’s not watching your video whose video is he watching?’

VALUABLE RESOURCES

Martial Arts Business Podcast

Linked Inbound website

David Walsh YouTube

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success.

Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t a bad decision at all. In fact, it is the best and most beneficial decision you’ll ever make as you scale up your business. If you’ve heard before, no successful business has been built by one man alone… He needed help at some point, may the support be psychological, financial, emotional, etc.

So, start scouting for the right team members and recognise them as your big asset. Listen in to learn more.

KEY TAKEAWAYS

Mistakes that martial arts business Do:

• They think having a staff is an expense. It’s not; it’s an asset. Yes, you will spend money on them, but remember that they offer you more wealth, more freedom, and more leverage.
• They pay the least amount of money and expect the most amount of work. You get what you pay for, so if you want a high-performing individual on your team, then you must recognise and offer something equivalent to the value they offer also.
• They take on anyone who says who can do it without doing a background check and interviews. This is an absolute mistake, even for other industries. Check beforehand if they can do and adjust to your needs. Time and money would go straight to waste if we hire the wrong people.
• People don’t train them enough. New hires probably aren’t aware of the existing work culture. It’s your duty to train them and make them feel comfortable at the workplace, so they can perform optimally.

• Dictator Management. You got to inspire them to move on their own, not dictate everything at them.

BEST MOMENTS

• “If you’re doing everything in your martial arts school, you got a glorified job.”
• “Look at every staff member as an asset… they bring the money in, they give you more time, and they give you leverage.”
• “Building teams is fundamentally the hardest part of building a martial arts school.”

• “People want to go to work because of inspiring leaders.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this very personal episode, Gordon talks about his journey. He discusses the congruency between building a Martial Arts business and life, sharing his own personal learning and experiences.

Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of being happy on the journey and the crucial elements that we should all aspire to develop as we travel through life and build success.

KEY TAKEAWAYS

• Celebrate - your greatest success is that you are alive, every hour is a gift. Many of us worry about the small things. You must focus on the right things
• Learning and education is the key to success - If applied knowledge is the key to success and everything that we do has been done before then we can learn from other people.
• Always give value - Everything is based around the value you give. If someone leaves your school it is because you haven’t given them the value they need.

• Being busy - You can be busy being busy but be a busy fool. It’s about working smart and being productive. Leverage your time through being busy and effective.
• Work harder on yourself - Work harder on yourself than on anything else. Work hard on all areas of your life to be a better person.
• Challenge yourself every day - Do something every single day that makes you step up and grow.

Challenging yourself will increase your confidence and self-worth

• You are the greatest asset in your life - You are the person who is going to make the shit happen, you are the asset you just need to learn how to do it.

You are the asset who will achieve your dreams.

• Take full responsibility for everything  - You must accept responsibility for what happens in your life

Everything is a choice and every day is about choosing whether to be successful when you take responsibility.

• Selling is serving  - We need to learn to sell so that we can serve more people. Learning to use great language to help people and serve their needs is a vital part of the process.
• Kiss it all - Keep it stupidly simple (KISS) The most successful businesses are simple

Look at things for what they are and keep life simple, there is clarity around being simplistic in your approach.

• You can’t change people or circumstance, but you can change you - You can’t change lots of elements in your life, but you can change your reaction to others, you always have a choice. When you become better and grow as a human being everything around you changes for the better.
• It’s absolutely all down to you - You can control you, but you can’t control anything else.

Accepting and embracing that your life is all down to you is empowering.

• Keep learning and growing and you’ll continue to succeed.

BEST MOMENTS

‘I hope in some way I’ve made a difference in your life; you allow me to live my dream because you listen to me – you have my absolute gratitude and respect’

‘You’ve always got to keep learning how to get to the next position’

‘It’s not ‘I can't do it’ its I haven’t learnt it yet’

‘Focus on the now, the gift we have right now’

VALUABLE RESOURCES

Martial Arts Business Podcast

The Elite Closing Academy

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

‘Often those booked in a for a trial don’t turn up because they don’t know how great you are and don’t know what your school can offer’

Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business.

People buy ‘the experience’ and customer service, Gordon shares in detail how you can provide these effectively building rapport and a relationship with potential new students. If you want people to know what you can offer at your MA school and enrol more students then listen in now and build your customer experience.

KEY TAKEAWAYS

• Lots of schools book people for a trial and do nothing else, but there is so much more you can do to increase your conversion rate and increase numbers at your school.
• A common reason for not showing up is fear and it’s vital to put in place a process that will nurture students.
• Make the call - Make sure a call is made to every booking building rapport and finding out why they want to attend, what are the reasons?
• You need to make sure you’ve answered all of their questions, lowering fear and building more certainty.
• End the call asking for 48 hours’ notice of rescheduling or cancellation, this encourages the potential new client to make a commitment to attend.
• Send the welcome video - This is easy to create and establishes a further connection as they now know who the instructors are and what the school looks like
• Messaging - 24hours before they are due to attend send a text message outlining how much you are looking forward to meeting them
• At the door - The first 3 to 6 seconds are vital, the meet and greet is the beginning of the customer experience.
• You must establish a connection as soon as they come through the door
• Introduce them to the team and then go through how everything works including a time table and outline of the pricing system prior to the class.
• Providing a price structure prior to the class enables the client to see and feel the value.
• When they are in the class if the experience and value are good then the pricing becomes irrelevant.
• Conversion - You’ve met their needs and wants, they’ve had a great time, they know the pricing structure and now you close the deal.
• If they don’t join it is because they have not seen the value, it's not ever because it’s too expensive or they can’t afford it, it’s because you haven’t shown them the value.
• People make excuses because of fear and it’s important that you help them get over those fears.

BEST MOMENTS

‘The objective of the process is to get them to come through the doors of your school’

‘Remember when you are teaching a class it's built around the needs and wants of the client’

‘If they have an objection, you must keep going back with questions to solve the problem’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

‘Challenge your thinking about your sales process and your patterns, how big is your gap to being an elite sales closer?’

To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives.

When the sales process is clear, logical and optional for people that need what you do closing a deal becomes a pleasure.

KEY TAKEAWAYS

• I believe in humans and I believe you must sell and close with your heart.
• I connect logic and emotion to your sales process.
• It’s about using great language to help them make a decision they can’t make on their own.
• The place you are coming from is serving.
• Serving is selling, selling is serving.
• Before you can sell and close you have to understand why you are doing it - you’re doing it to serve more people.
• There is a ripple effect when you help develop and transform an individual’s life resulting in positivity for others around them.
• The best place to start is with your own journey and when you become a better person through MA you have a duty to share.
• I have a formula that I teach at my academy based on;
• Awareness
• Attitude
• Action through technique
• Asking powerful questions
• You have to challenge your mindset and thinking.
• You must have higher-level thinking and be professional and consistent in your sales process.
• It always starts with an attitude and understanding of what you are trying to achieve.
• Get really good at asking questions that begin with ‘what’ There is immense power in this question.
• How easy is it for someone to buy something they want? the important thing for you to find out is why they want it.

BEST MOMENTS

‘If it's not right for them it's not right for them’

‘2 important words ‘what else’ - the words that follow this will be the truth and you will then be able to serve them’

‘My language is at a much higher level now after working with Matt.

VALUABLE RESOURCES

Martial Arts Business Podcast

The Elite Closing Academy

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Learning how to become a black belt in business is now easy. Thanks to Gordon!

In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so make sure you don’t miss a single one and you know how to handle each effectively.

If you’ve acted each part of the process, then you’re good to go! It’s now quick and easy to scale up your martial arts school. Remember that you can only serve someone if you know what they want, what value you can contribute to them. Every successful business starts small. Listen in how you can grow your martial arts business today.

KEY TAKEAWAYS

• Lead Generation. Create leads consistently whether it be from free or paid marketing—better if it’s a mixed of them. For every program you offer, there will be a way of marketing suitable for solely it.

• Gordon’s hot tip: Log even the inquiries in the customer relationship management (CRM) system!

• Effective Prospect Process. Check how many contacts and engagement have you made. How many are meaningful and can only be useful among those? What can be improved so we increase the number?

• Create connections and be clear on what you’re selling.

• Great Conversations. Effective conversations result in conversions. Assure them you’re the best option who can give what they need. Learn how they converse.

• Increasing Sales. You need money to make all you want to offer to your clients possible. Track your sales and projections. 
• Total Added Value. Create raving fans and followers. Always give your best in providing service. When they get more than they expected, they share that happy feeling with other people.

BEST MOMENTS

• “When you’re really clear about the process, you’ll be able to make a much more effective plan.”
• “That’s what business is about… it’s about squeezing it down. It’s about becoming more effective in the gaps.”

• “Create connection; create the rapport.”
• “It’s our duty to know what’s the logical next step for them.”
• “Find out what they need and give it to them.”

VALUABLE RESOURCES

• Business Mastery – Tony Robbins

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Welcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school.

He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School.

These are 3 obvious elements and simple but are you consistently doing them?

KEY TAKEAWAYS

• The 3 vital elements that must be actioned constantly are;

Leads

Customer service

Trials

• The most important part of any business is to get consistent leads. no business can survive without leads to bring new people into the school.
• You must have a good presence across various marketing platforms and these elements must be up to date.
• Make sure the marketing on any day is across varying services and that targeted programs are directed to where the potential clients are spending their time.
• To create the leads, you must make conscious decisions about what you are marketing and who it is targeting.
• You need to change offers and promotions every month in order to trigger the potential client to take action.
• Understand where leads are coming from and who you are talking with, to enable efficient tracking.
• Getting the lead is hard but when they get in contact with you they are making the first step, you must follow up.
• They contact you -then what?
• You need to create rapport, It's all about them and you have the first 3 seconds to make a good impression.
• You need to know why they are getting in contact how can you help them.
• The reality is, it is easy to get someone in your school if you know why and what they want.
• Serving your customer is about creating an experience, you’ve got to make them special because they are.
• You are feeding their need and giving them what they want
• If you are not getting the results, the results are telling you are not doing enough, so take more action.

BEST MOMENTS

‘Mixing it up helps them to engage with you because they keep seeing you’

‘Track and measure daily, you can’t wing it and every element needs to be constantly tweaked and adjusted’

‘Show them how they can be part of what you have to offer’

‘Have clarity around what you are offering and the options’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Are you someone who believes that Facebook doesn't want you to succeed when you pay for adverts on there? You're wrong.

In this episode, Gordon explains why Facebook want you to succeed and how you can succeed when using facebook adverts to boost your martial arts business.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

‘These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you’

Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves.

The power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your martial arts business. Listen in and find out about the ‘5 simple questions that get great results’

KEY TAKEAWAYS

Great questions get great results, ask yourself ;

1. Who do I want as a customer?

What kind of person do you want to see in your martial arts centre, what is your demographic, what does that person look like, what are their values, what do they want?

Once you have decided on the type of person you want you will be able to target and attract those people.

1. 2. What needs to happen for them to buy?

What does your school need to look like? What should the environment and service be like?

What needs to happen to make a connection?

What do you need to change to have the right type of environment for the demographic you are targeting?

1. 3. What must happen to keep them buying and interacting with your school?

You need to continually innovate and create new services for your existing customers.

It serves them and provides more opportunities for them to buy from you. They want to buy from you, the more opportunities you provide the better you are servicing the customer.

1. 4. What  could cause them not to buy?

What could cause them not to join, not to buy your products, not to continue and buy courses?

Repeating the same thing could be a reason as all humans enjoy the attraction of new things.

Understanding why people may not buy will tell you what you need to change.

1. What do I need to change to attract better customers?

Change is about evolution - evolving and developing. If we don’t change we are going to get left behind.

What are we not doing now that we need to do to attract a better customer?

Quality attracts quality, people don’t buy based on the price they buy on the value they perceive it to be.

Understanding your customers is a great way to get clear on what you want, what you need, what must happen and what must continue to happen.

BEST MOMENTS

‘You’ve got to get very clear about the type of customer you want’

‘What do you need to do, to change, to innovate to cause them to want to buy from you’

‘From change comes change and if you keep innovating and evolving, improving what you are offering then you will attract the customers you want in your school’

‘It’s about making your business effective, optimising and maximising it’ 

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!  

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed  

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Being a world champion has long been a childhood dream for Mick Crossland. So, when he finally started achieving it, he knew then that he needed to give back. He decided supporting children and young people to achieve their dreams through his newly built martial arts school.

Mick, our guest in this episode of the Martial Arts Business Podcast, is the former ICO World Super Middleweight Kickboxing Champion. Today, he gets interviewed by his own mentor, Gordon, about the overwhelming development of his MA school in less than one month. He isn’t as business-savvy as others are, so it’s good that he knows who to approach and what to learn about in times of need. Discover more on how he could do all these through hard work and determination when you listen in.

KEY TAKEAWAYS

• When Mick opened his Martial Arts School, his initial motive was to use martial arts to help young people achieve self-improvement. He taught for over 30 hours a week, aside from planning events for both students and non-students.
• Despite not being knowledgeable with starting a business, he just went for it. He sought the help of his mentors and experts in the field. Gordon is Mick’s mentor.
• Mick, with the guidance of Gordon, could grow the number of his members to almost 200 in just a month. According to Gordon, it’s a big factor that Mick delivers whatever he hears and understands from Gordon.
• 2 Factors That Can Make Kids Consider Martial Arts:
  • How clear and concise information are they getting?
  • How good are the classes they are attending?
• World-class professional athletes must understand the business side of things if they want to build an academy and share their knowledge. In order to always provide the best training courses, know how to sustain and continue developing what you have started.

BEST MOMENTS

• “I had no clue what I was doing, but I just went had at it with lots of passion and commitment… massive action every single day.” – Mick Crossland
• “I’m going to do I love something every day, contribute, and I don’t care if I make.” – Mick Crossland
• “If you treat people well, they’ll stay with you longer.” – Gordon
• “You have to invest for success. You have to invest in knowledge and wisdom.” – Gordon

ABOUT THE GUEST

Mick Crossland is the former ICO World Super Middleweight Kickboxing Champion. His has over 30 years of experience in Martial Arts including kickboxing, boxing, Muay Thai & karate. Mick is also a professionally qualified Youth & Community Worke, a fully qualified Personal Trainer, qualified up to Level 3, and qualified up to Level 2 in nutrition.

• http://thecombatacademy.org.uk/instructors/52-mick-crossland

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Gordon talks to Ivan Rolls, the creator and developer of ‘Bullied To Black-Belt’, a course of instruction designed to help bullied youngsters who may be having trouble dealing with the mental aspect of being bullied.

By examining his own legacy, and by reflecting upon his own experiences, Ivan came to the realisation that by instilling the core values and principles of martial arts into children, he could help shape a healthy, confident generation; one able to stand up to bullies not just for themselves, but also on behalf of others.

Key Takeaways

• Ivan began in martial arts as a child, attracted to the discipline and routine of martial arts training, dabbling in a few different disciplines and honing his skills over the course of his adolescence.
• Despite his martial arts training, Ivan found himself repeatedly bullied as a child, and found the mental aspect of this bullying increasingly difficult to deal with. Martial arts training often teaches that your training is not to be used in these situations.
• Ivan was subsequently instructed to see his physical symptoms of fear not as detrimental, but signs that adrenaline was rising; literally a physical readiness growing inside him, and designed to allow him to deal with the bullying.
• Changing the perception of martial arts is crucial, not just for youngsters, but also for parents, who may see brief examples of violence and fear that it is a detrimental pursuit. But martial arts also teaches patience, discipline and commitment.
• By constructing a well-designed package of materials for not just students but educational environments, Bullied To Black Belt aims to demonstrate that bullying is a negative force, and that it can be defeated by celebrating everyone’s unique qualities.

BEST MOMENTS

"I like working out what works, or what REALLY works”

“You’re not scared. That’s adrenaline. It’s a magic chemical designed to help you deal with that situation”

“I remember walking out of that conversation feeling like a superhero”

“Actually you can defend yourself”

“Mindset is everything”

“It’s a win-win-win-win-win!”

“Martial arts are the answer”

Valuable Resources

The Martial Arts Business Podcast

Bullied To Black Belt

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Summer can be a challenging time for many martial arts training business owners. Members can be on holiday, intent on relaxing more and exerting themselves less, or suddenly facing issues such as childcare. This can leave your member lists suddenly depleted, and classes a little emptier than usual.

But by following Gordon’s advice and adopting a few simple strategies, you can creatively ensure that your classes remain full, and that your student’s enthusiasm remains high!

KEY TAKEAWAYS

• Summers can be a challenging time when it comes to member retention. Many see this period as a time to relax, a time to take a break from active pursuits and indulge in some leisure time. This can negatively impact energy levels, motivation, and personal development.
• Change your timetable - A useful strategy during the summer is to flip your timetable completely. Make it more fun, and more of an event-centred syllabus that students won’t want to miss! Most importantly, once you’ve worked out how you’re going to make your timetable more fun, share it everywhere in advance!
• Create a reward system - Create attainable goals that involve their attendance, such as awards for completing a certain number of classes, that will spur them on to make attendance a priority.
• Create off-site training - If the weather looks like it’s going to be nice, how about taking your class out to a park or local recreation area? this can create a social event that you can’t otherwise access as families are usually spending more time together during summer. It can also help you to advertise your classes to people who might not know about it.
• Parents Only Evenings - Parents are usually starved for free time in the summer. Why not add social events to parents-only classes such as movie screenings? This can be very attractive to parents who need a social outlet.
• Make sure that you create training for when people are away - Creating your own training videos and sharing them on social media, can give your unavailable members a crucial sense of connection that they may be missing.
• Daytime Camps and Summer Camps - Creating seasonal camps is a very powerful way of ensuring retention across the holiday period. Again this can alleviate the responsibilities of parents in a huge way in the summer when they may be desperate for some time for themselves.

BEST MOMENTS

"In this crazy, fast-paced world, people are inclined to pick up and put down far too easily”

“Lots of games, lots of fun, lots of invention!”

“Create that FOMO (Fear Of Missing Out)”

“Can you imagine how much fun that’s going to be for your students and your team!”

“Be creative. Make it fun. Make it something that they want to attend”

“A winner never quits. A quitter never wins”

VALUABLE RESOURCES

The Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.