MarTech Unravelled – Détails, épisodes et analyse

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MarTech Unravelled

Fiona Ngaruro

Business & Entrepreneuriat

Fréquence : 1 épisode/32j. Total Éps: 17

What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world

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🇩🇪 Allemagne - marketing
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Making Sense of Data in MarTech

mercredi 7 mai 2025 • Durée 40:12

On this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for nurturing the next generation of data professionals in Africa. She founded Phoenix KE Analytics, a thriving data community that empowers aspiring and established data professionals through mentorship, skills development, and networking opportunities. With a background in finance and a self-taught journey into data, Susan is currently a Senior Analytics Specialist at MultiChoice Group. She has been recognized as a Top 40 Under 40 Woman in Kenya, shortlisted as DataIQ Data Champion, a finalist for the WomenTech Global Community Award, and been included in the 50 Inspiring Women in Tech in Africa 2023.

Our conversation covered:

Susan's unconventional journey into data
Misconceptions around the data profession
The data ecosystem and various roles available
Recommendations for marketers on an underutilised tool
Data Storytelling
Data Privacy
How to keep pace in an ever evolving technology and data landscape

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Digital Marketing: The lifeline for small businesses

lundi 28 avril 2025 • Durée 48:17

Global Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast. Our topic for the day was "Digital Marketing: The lifeline for small business." Small businesses account for over 70% of employment across the African continent making them an economic driving force, however several barriers stifle their growth.

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