Explorez tous les épisodes du podcast MarTech Podcast ™ // Marketing + Technology = Business Growth
| Titre | Date | Durée | |
|---|---|---|---|
| Who gets fired first when AI Agents become a reality? | 20 Jun 2025 | 00:04:53 | |
AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research functions, while emphasizing that technology-savvy professionals who leverage AI will thrive regardless of their position in the organization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| ChatGPT, Claude, and Gemini enter a cage match... | 19 Jun 2025 | 00:05:54 | |
AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude for nuanced copywriting—revealing how marketing teams can leverage complementary AI strengths rather than relying on a single solution. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Red Flags Every Marketer Should Know | 05 Jun 2025 | 00:07:16 | |
AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical AI applications offer better business opportunities than building foundational models. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Using Data To Drive Personalization | 07 Dec 2024 | 00:17:48 | |
Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discover how Rakuten, a pioneer in online shopping rewards, leverages data to enhance customer experiences and drive engagement. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Marketing's Role in Shaping Overall Corporate Strategy -- Jon Miller // Demandbase | 18 Jun 2022 | 00:22:57 | |
n part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Productivity Increasing Tech -- Niklas Dorn // Filestage | 17 Jun 2022 | 00:15:49 | |
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. There’s often a struggle to find the balance between keeping teams aligned with communication and allowing them enough time to really focus on tasks. Producitivity starts with etsbalishing processes and workflows, then integrates technology to automate and optimize those processes. Today, Niklas discusses how we can use technology to increase our productivity and output. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Optimal Martech Tech Stack -- Niklas Dorn // Filestage | 16 Jun 2022 | 00:16:39 | |
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Point solutions vs integrated platforms has been an ongoing debate as it relates to creating an optimal martech stack. While integrated platforms boast the ability to seamlessly share data, point solutions offer flexibility to switch out parts of the tech stack as your business’ needs change. Today, Niklas discusses how to create the optimal martech stack. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How to Grow a SaaS Startup -- Niklas Dorn // Filestage | 15 Jun 2022 | 00:19:21 | |
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Filestage has gone from being a bootstrapped company to a market leader in content review and approval platform for marketing teams. As a SaaS company, they were able to scale their product and user base relatively quickly, but the journey wasn’t without its challenges and pitfalls. Today, Niklas discusses how to grow a SaaS startup. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Community Building Secrets From Your Favorite Band -- Alex Ciccimarro // RCA Records | 14 Jun 2022 | 00:17:01 | |
Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. More and more brands are starting to build communities around their products and services. Similarly, Grammy-winning artists like Logic, have successfully built communities that remain supportive even throughout long periods without any releases. Today, Alex discusses community-building secrets from your favorite band. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Music Industry Marketing Playbook -- Alex Ciccimarro // RCA Records | 13 Jun 2022 | 00:16:10 | |
Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. In the age of Youtube and Tik Tok, marketing and music go hand in hand. In fact, as an unknown artist, the potential for acquiring millions of fans and achieving artistic success is more likely through social media than being discovered at an open mic event. Today, Alex discusses the music industry's playbook for marketing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX, Inc. | 12 Jun 2022 | 00:22:46 | |
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 2 of our conversation, we discuss how artificial intelligence is changing sales. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Original 25 Sales Hacks -- Chad Burmeister // ScaleX, Inc. | 11 Jun 2022 | 00:21:16 | |
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 1 of our conversation, we discuss the original 25 sales hacks. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 3-steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona | 10 Jun 2022 | 00:19:09 | |
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for link-building. Today, Farzad discusses the three steps that you need to follow to earn editorial backlinks. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Finding Opportunity Keywords -- Farzad Rashidi // Respona | 09 Jun 2022 | 00:14:33 | |
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourself in front of your target audience. There are so many different search terms potential customers could be looking for to find your brand, and it’s up to you to find the keywords that work. Today, Farzad discusses finding opportunity keywords. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Rakuten’s Business Model – Size, Scope & Mission | 06 Dec 2024 | 00:12:22 | |
Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size, scope, and mission. Rakuten, since its founding in 1997, has been instrumental in shaping the online shopping experience, offering Cash Back, deals, and shopping rewards to its 17 million U.S. members who have earned over $4.6 billion in Cash Back. Su Li Rivera delves into how understanding your brand differentiators is crucial for success in marketing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Is SEO is the Right Acquisition Channel for You? -- Farzad Rashidi // Respona | 08 Jun 2022 | 00:16:22 | |
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what the right acquisition channel is for your company, getting to know your customer’s journey is crucial to figuring out a long term acquisition channel. Today, Farzad discusses whether SEO is the right acquisition channel for you. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Unconventional Collaborations Through Partnerships -- Scott Harkey // OH Partners | 07 Jun 2022 | 00:19:39 | |
Scott Harkey, CEO and Co-Founder of OH Partners, talks about brand positioning and why brand collaborations always make sense. Edelman’s 2021 Trust Barometer found that consumer trust is at an all-time low and many companies are investing in more collaborative opportunities to rebuild that trust. While the right collaborations and partnerships can grow your brand’s reach, bad ones can just as quickly destroy the trust of your audience. Today, Scott discusses unconventional collaborations through partnerships. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Is Branding Strategic Positioning? -- Scott Harkey // OH Partners | 06 Jun 2022 | 00:16:13 | |
Scott Harkey, CEO and Co-Founder of OH Partners, talks about brand positioning and why brand collaborations always make sense. Paid budgets are going down to accommodate more content creation and partnerships with influencers. In this age of NFTs and Elon Musks, belief is the new currency, and targeted campaign ads that move people down a funnel won’t cut it anymore. Today, Scott discusses strategic branding and positioning. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Engineering's Role in a Marketing Go-to-Market Plan -- Mark Donnigan // Growth Stage Marketing | 05 Jun 2022 | 00:16:55 | |
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Go-to-Market Growth Process -- Mark Donnigan // Growth Stage Marketing | 04 Jun 2022 | 00:28:47 | |
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 1 of our conversation, we discuss his market growth process. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How to Engage a Cold Audience -- Tristan Wright // Evolve to Grow | 03 Jun 2022 | 00:11:23 | |
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 2 of our conversation, we discuss how to engage a cold audience. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Evolution of High Growth Teams -- Tristan Wright // Evolve to Grow | 02 Jun 2022 | 00:17:04 | |
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 1 of our conversation, we discuss the evolution of high growth teams. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Improving Newsletter Conversion Rates -- Emily McGuire // AWeber | 01 Jun 2022 | 00:12:54 | |
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Building a Quality Email List -- Emily McGuire // AWeber | 31 May 2022 | 00:14:10 | |
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren’t the most qualified for their offering. Today, Emily talks about building a quality email list. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Understanding Email Marketing Metrics -- Emily McGuire // AWeber | 30 May 2022 | 00:19:28 | |
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It’s evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Landscape Of PR Tech | 05 Dec 2024 | 00:19:24 | |
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Using Facebook for eComm Customer Feedback -- Kevin Urrutia // Voymedia | 29 May 2022 | 00:11:24 | |
Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 2 of our conversation, we discuss using Facebook for eComm customer feedback. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How High Volume Creatives Can Help Scale Paid Social -- Kevin Urrutia // Voymedia | 28 May 2022 | 00:15:14 | |
Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth, helping brands cross the thresholds from six figures to seven, maybe seven to eight using performance marketing. In part 1 of our conversation, we discuss how high volume creatives can help scale paid social. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Build Your Business Backwards -- Patch Baker // Mobius Media Solutions | 27 May 2022 | 00:21:10 | |
Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. When it comes to entrepreneurship, people tend to think too small in the beginning and end up paying for it when the business grows. Though it may seem odd, working your way backwards from your end goal when planning a business sets it up for better future success. Today, Patch discusses how to build your business backwards. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| When Niching Down is a Bad Idea -- Patch Baker // Mobius Media Solutions | 26 May 2022 | 00:20:27 | |
Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly line approach, you don't have to niche down into a specific segment. Automation and advanced technology provide us with the ability to apply the same processes to serve different customers with different branding. Today, Patch discusses why niching down is a bad idea. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics | 25 May 2022 | 00:13:51 | |
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics | 24 May 2022 | 00:13:55 | |
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics | 23 May 2022 | 00:18:04 | |
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| You Bought a Martech Company... So, Now What? -- Steve Pockross // Verblio | 22 May 2022 | 00:17:38 | |
Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern content marketers and SEO agencies. In part 2 we discuss the steps after buying a MarTech company. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Leveraging Freelancers to Ride the Content Creation Wave -- Steve Pockross // Verblio | 21 May 2022 | 00:21:23 | |
Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern content marketers and SEO agencies. In part 1 of our conversation, we discuss leveraging freelancers to ride the content creation wave. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Leveraging Freelancers to Scale a Bootstrapped Business -- Tom Hunt // Fame | 20 May 2022 | 00:15:08 | |
Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. As a startup with limited budget, getting the best bang for your buck requires some creativity. Cultivate meaningful relationships with freelancers to improve employee churn rates and assure your access to the global talent pool. Today, Tom discusses leveraging freelancers to scale a bootstrapped business. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| PR's Role In Marketing | 04 Dec 2024 | 00:17:54 | |
Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Touslee stresses the importance of collaboration with PR professionals to craft authentic, humanized stories. He also notes that PR is not just for branding but for building trust and relationships. For smaller businesses, relevant media coverage is key. PR integrates with other marketing tactics, enhancing brand awareness and lowering customer acquisition costs. Jerry underscores that PR's artful approach, despite being harder to quantify, is essential for comprehensive marketing success. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Growing a Podcast Monetization Company -- Tom Hunt // Fame | 19 May 2022 | 00:21:37 | |
Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand your business’ reach while leveraging the reach of industry leaders. For B2B businesses, adding podcasts to your marketing portfolio not only helps with the cultivation of a targeted audience, you get access to the insights required for future business growth. Today, Tom discusses growing a podcast monetization company. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted | 18 May 2022 | 00:12:20 | |
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Handwriting AI -- Rick Elmore // Simply Noted | 17 May 2022 | 00:12:20 | |
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Automating Personalization -- Rick Elmore // Simply Noted | 16 May 2022 | 00:11:14 | |
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School | 15 May 2022 | 00:15:49 | |
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 2 of our conversation, we discuss how to scale organically with virtual assistants. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Finding The Right Virtual Assistant Talent -- Nathan Hirsch // Outsource School | 14 May 2022 | 00:19:51 | |
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 1 of our conversation, we discuss finding the right virtual assistant talent for your business. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Community Led Growth -- Mike Rizzo // MarketingOps.com | 13 May 2022 | 00:19:29 | |
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Building The Marketing Operations Community -- Mike Rizzo // MarketingOps.com | 12 May 2022 | 00:22:22 | |
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams, and active marketing ops communities online. Today, Mike talks about building the marketing operations community. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Why B2B SaaS Companies Create Podcasts -- Doug Bell // LeanData | 11 May 2022 | 00:14:15 | |
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Wherever Doug Bell can take an activity that allows for the creation of short-term and long-term growth, he’ll do it. The Revenue Generator podcast is LeanData’s solution for brand awareness and demand generation. Today, Doug talks about why he decided to start a daily podcast. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Is Rev Ops A Thing For Marketers? -- Doug Bell // LeanData | 10 May 2022 | 00:12:46 | |
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization’s operations, or is it simply wishful thinking? Today, Doug talks about RevOps’s potential for marketers. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The CRM Moneyball Moment | 03 Dec 2024 | 00:12:36 | |
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Emergence Of The CRO -- Doug Bell // LeanData | 09 May 2022 | 00:13:19 | |
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about the emergence of Chief Revenue Officers. Show Notes Connect With:
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| Driving Engagement Thru Personalization -- Josh Wetzel // OneSignal | 08 May 2022 | 00:16:50 | |
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 2 of our conversation, we discuss driving engagement through personalization. Show Notes Connect With:
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