marketingSHOWCASE – Détails, épisodes et analyse

Organic social media, press relations, website updates, branding and all things marketing for a theatre and studio.

Manisha spoke to James on the podcast about the joy of working with artists and creative people, marketing for theatre and a diverse selection of shows. And also promoting upcoming shows, aiding the show's production company if they don't have their own marketing team...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Performance marketing for supplements using PPC, SEO and AI - and using all tools for sales on socials.

Hollie spoke to James on the podcast about a change in the crossroads of marketing, what led her to the role of SEO in marketing and fully immersing herself in educational events linked to SEO, in-house marketing and being SEO-friendly!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

How important are brands to the consumer? Steve Kelly from Cora housebuilder speaks about the lack of focus on the customer experience, how housebuilding tends to focus on the builder, or the estate agent - and how that needs to change. His role in merging sales, marketing and customer experience is doing just that.

And how has Steve taken his experience of head of marketing of Harley-Davidson to a completely different market? James speaks with Steve about the similarities with brands... it's all about their needs, their wants. Hear how Steve took his experience from a classic lifestyle brand to the housing market with brand storytelling and emotional connection.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

When we talk about marketing trends, we talk about websites, social media, podcasts...but marketing events seem to get pushed to the side. Gina from Mash Media event management company talks about the recent rise in the events for the marketing industry.

Marketing budgets are decreasing, but within that, event budgets are increasing...this episode James speaks with Gina about the importance of live events, the face-to-face engagement and how it is such an effective tool for marketers. And how brands should have live podcasts at events to really capture their audience!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

There is a huge amount of MarTech out there for marketers. For some it can be very overwhelming and sometimes confusing - have you invested in the correct tools? Do you use them enough? James speaks with Charlie about the growing investment of MarTech, and how to cut through the noise.

In this episode, Charlie speaks with James about the need for leveraging value from the tools that you have already invested...and before marketing teams think about the 'next best thing' such as AI, focus on what tools you already have and how to fully utilise your MarTech investment.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

AI is taking over every conversation, especially for marketers. Adela talks about how adopting these tools and implementing them into your everyday marketing practice is important and should be considered. Are you implementing AI as part of your strategies just yet? If not... don't fall behind.

As marketers, we have many AI tools at our fingertips. In this episode, James speaks with Becky about her role as marketing manager and how others can utilise AI and digital tools to complement their marketing strategies, not take over.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

In this podcast episode, Marketing Director Lauren Juster from the Folio Society discusses the critical role of strong creative and storytelling in building a compelling website. She shares insights into how a well-crafted narrative can engage visitors and create an emotional connection with a brand. Lauren also highlights the challenges of maintaining consistency while evolving creative strategies to stay relevant in a competitive market.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025

Fran Roberts of Reaktion Books dives into the art of marketing with a limited budget, offering practical advice for small businesses. This episode focuses in on utilizing low-cost digital tools, organic social media growth, and word-of-mouth strategies to maximize visibility. The conversation also covers the importance of building a strong brand identity and nurturing customer relationships to generate long-term success.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025

As marketers, we have many AI tools at our fingertips. In this episode, James speaks with Becky about her role as marketing manager and how others can utilise AI and digital tools to complement their marketing strategies, not take over.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

In front of a live audience, James discusses with Remmy how we can learn from the marketing strategies of Nike, and how it has evolved its brand to stay relevant to their audience through storytelling.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025