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TitreDateDurée
217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma02 Feb 202600:33:07

At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life."

Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything.

Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to becoming one of the most in-demand youth speakers in North America - with over 1 million followers built in just 6 months.

 

In this conversation, Sam reveals:

• How he dealt with the identity crisis of losing his dream at 17

• The "delusional" cold-calling strategy that launched his speaking career

• The phone call that almost broke him - and the friend who saved him

• What 6 weeks in Kenya taught him about happiness

• The $13,000 overnight fundraiser that brought his story full circle

• The exact content system that grew his following from 0 to 1 million in 6 months

 

📚 FREE RESOURCE: Get Sam's Cold Outreach Framework + The Happiness Discipline Worksheet

https://podcast.stu.me 

 

CONNECT WITH SAM:

• Website: https://samdemma.com 

• Book "Empty Your Backpack": https://a.co/d/cBKDNjN 

• Instagram: https://instagram.com/sam_demma 

 

CONNECT WITH STU:

• Website: https://stu.me 

• Book "Predictable Profits": https://a.co/d/4GIi1uz 

• Instagram: https://instagram.com/stumclaren 

• Podcast: https://podcast.stu.me 

• Membership.io: https://membership.io 

 

Subscribe for new episodes every week.

216: 3 Hacks To Creating Massive Momentum With Your Membership Site28 Apr 202100:34:41

If you've ever sat on an idea waiting for the "perfect time" to launch, listen to this episode. You'll hear 3 hacks to help you build massive momentum in a short period of time.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216

207: How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx27 Jan 202100:20:17

What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she's been using in her business to drive the sales of her memberships as well as high-ticket offers.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/207

117: I'm Going on a Mini-Tour25 Oct 201900:13:09

I'm going on a week long tour speaking at Amy Porterfield's event, James Wedmore's event and Christy Wright's Business Boutique.
Listen in as I share how I plan to maximize these opportunities.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/117

116: Game Changing Tool09 Oct 201900:16:19

Our team had a massive problem. So, we decided to create an exciting new tool that would solve it. It's going to be a game changer for anybody who is producing video content. In this episode, I'm going to tell you what it is.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/116

115: Completely Embarrassed02 Oct 201900:19:30

I've been stuck and people started to notice. It became embarrassing. So I'm doing something about it. If you've ever been stuck yourself, listen to this episode.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/115

114: Our Superpower08 May 201900:11:32

Do you know what your super power is as a business? I got asked that question today and in this episode I share what it is and how it's helped us grow at a record pace.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/114

113: My BEST Experiments01 May 201900:14:39

You're just one experiment away from a MASSIVE breakthrough. In episode I share some of my experiments that lead to big results.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/113

112: Use YOUR Advantage29 Apr 201900:13:43

No matter where you are in your business journey, you have a BIG advantage. I'll tell you what it is in this episode.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/112

111: People Don't Want More Stuff26 Apr 201900:11:08

We think people are buying our "stuff"... but that's not true. People are buying for a totally different reason. And when you understand this, you'll attract a LOT more people and your offers will convert a LOT better.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/111

110: My Favourite Time of Year24 Apr 201900:27:39

Hands down this is my favourite time of year and there is a TON of momentum building in our business. During this episode I'll explain what's happening and where all this momentum has come from.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/110

109: I'm Bleeding Money01 Apr 201900:17:07

She flat out said to me "I'm bleeding money... help!" So, let's talk about profit margins and what these numbers really mean.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/109

108: Trust Your Gut29 Mar 201900:16:47

Have you ever had those situations where you get that funny feeling in your stomach, like your gut instinct is trying to tell you something? Well, that's what this episode is all about. Listen in to learn how to trust that gut instinct and what to do about it. 

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/108

206: How To Compete With Free26 Jan 202100:08:50

In this episode, I'm going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206

107: My Gift To You27 Mar 201900:23:18

You are in for a real treat today, because I'm going to be giving you our brand-new piece of software! In this episode, I am going to tell you the backstory of how we created it, what it does for your business, and how you can get it for FREE!

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/107

106: Collaboration vs. Competition25 Mar 201900:19:13

You hear it all the time in business - when people talk about their competitors and create this cutthroat business war mentality. "I win, you lose, that's my piece of the pie, I want more market share". But, I'm here to tell you, there's a better way, and I believe this is the future of business! 

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/106

105: Making a Quick Buck22 Mar 201900:10:41

When I hear someone talk about "making a quick buck" I get fired up. And it just happened. So beware... here comes a rant :)

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/105

104: Flipping The Request15 Mar 201900:13:18

It could have been a near disaster for his high level mastermind. Instead James Wedmore used a simple technique to generate nearly $900K in revenue!

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/104

103: Oh My Goodness... Where Did Those Months Go?13 Mar 201900:18:11

In this episode, Stu is all fired up and ready to bring you up to speed on what's been going on, why there's so much momentum in his business, and the number one factor contributing to that momentum. He also talks about the meaning of relationships and how to develop and nurture them in order to create long-term business success.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/103

102: No Wonder They Aren't Growing17 Dec 201800:14:50

I just watched a video that was teaching the entrepreneurial market about growing membership sites. The video was full of skepticism and all kinds of limiting beliefs, and it was holding back everyone who watched it.

When you hear the crap they're saying to themselves (and teaching others!), it's no wonder they aren't growing. Your mindset matters. So, in this episodes, I'm going to address some of those limiting beliefs that often prevent us from making the big leaps in our business (and life).

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/102

101: An Awesome Idea For Thank You Pages14 Dec 201800:16:35

If you listened to episode #84 of the podcast, titled The Super Surprise, then you know how my wife and I love to orchestrate a super surprise for somebody that we love, whether it's a family member or a friend, and create an amazing experience for them.

This time we teamed up with my sister and brother-in-law to do another super surprise as an early Christmas present for my parents. My parents are huge Toronto Raptors fans, and I saw an opportunity to get courtside tickets for the game.

I love being a buyer as much as I love being a seller. After purchasing the tickets, I landed on a thank you page that sent my mind swirling. It had a really simple offer that said, "Thank you for your purchase. Your purchase unlocks a free trial from Harry's Razors. Get a razor five-blade cartridge and shave gel for just $3 shipping. Learn more." Instead of just saying, "Hey, thank you for your purchase", they found a way to continue the relationship.

There is real estate that you and I have in this virtual world of ours that we are not utilizing. In this episode, I am going to give you three areas of opportunity on thank you pages that I want you to think about and leverage.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/101

100: My IMPACT Mastermind Shares Best Marketing Ideas of The Year07 Dec 201800:21:19

To celebrate 100 episodes, I decided to do something special. You may or may not know this but I run my own mastermind called the Impact Mastermind. It's full of amazing entrepreneurs in all kinds of different markets. I asked this group of marketing powerhouses to share their top marketing strategy of the year, so that I can then share it with you. I want you to listen closely to what they have to say because it's not just the strategy, it's the impact and the ripple effect that this strategy has had on their business, and the same can be true for you too.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/100

099: Super Generous and Super Smart05 Dec 201800:11:51

I screwed up BIG TIME. And one person immediately reached out to help... and it's the reason we've spent over $40K with him. I'll tell you what he did in this episode.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/99

098: You're Getting Hung Up On the Wrong Things03 Dec 201800:21:35

In this episode I'm a little fired up because I'm tired of people (maybe you?) holding yourself back from experiencing success. And it's an easy fix. I share more in this episode.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/98

205: The 3 Foundational Elements of Success Online13 Jan 202100:11:43

If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205

097: The Reason Your Offer Isn't Converting30 Nov 201800:14:22

If you're not getting the results you want, or people who have expressed interest are not converting into buyers, it's likely a messaging problem. I see people trying to serve a much bigger audience with their message than they really should. In this episode, I'll tell you how to fix that and why it's important to have a specific messaging in your marketing.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/96

096: The Proper Way to Use Discounts28 Nov 201800:12:07

Last week the Black Friday bonanza was exciting as a customer. But there is a serious downside to consider as a business owner. In this episode I share the proper way to use discounts.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/96

095: She Called Me A Scammer26 Nov 201800:18:45

In the same week I was called a scam artist while also being praised for making an impact in someone's else's life. Such extreme differences... and yet they received the same deliverables. I'll tell you how I handle it in this episode.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/95

094: Forget Trying to Be Fancy23 Nov 201800:14:01

Earlier this week my wife Amy came to me with a challenge. She wanted to grow her mastermind for women entrepreneurs and she was stuck in terms of what she should do to market the mastermind. In this episode, I'm going to tell you how she managed to move forward and what helped her make it work.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/94

093: Jeff Walker's LaunchCon Event Debrief21 Nov 201800:20:24

Every year Jeff Walker and his amazing team host an event called LaunchCon, and this year I got to attend it with my team.

I credit Jeff Walker for teaching me so much about launches. We're now at a point where we've done more than 15 multi-million dollar launches. With more than a decade of experience executing on high-level launches, I still love learning. Launches are changing and evolving all the time, and the types of launches that we do now are dramatically different than the launches that we used to do back then.

In today's episode I want to recap some of the big takeaways and lessons that I took away from the event.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/93

092: The Antidote To Loneliness19 Nov 201800:21:52

Being an entrepreneur can be lonely... but there is an antidote to that loneliness. And it can surround you with a trusted group of advisors, advocates and cheerleaders providing you with all kinds of incredible marketing and business strategies that propel you to the next level. Would you like to know what it is? I'll tell you in this episode.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/92

091: Going Old School Face to Face14 Nov 201800:16:45

Face-to-face may seem old school and can definitely be scary, but there are huge upside wins to it. In this episode, I am going to tell you about a recent face-to-face encounter that proved to be tremendous.

 

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/91

090: Business Boutique Recap12 Nov 201800:11:53

I was speaking at an event with over 3,000 women entrepreneurs called The Business Boutique. Christy Wright and the whole team did an amazing job. I explain why in this episode.

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/90

089: Inc. Magazine Mastermind09 Nov 201800:15:35

I had received a message from Inc. Magazine. They offered me an amazing opportunity to craft an incredible once-in-a-lifetime experience, and I was able to share it with Marie Forleo, Lewis Howes, James Wedmore, Michael Hyatt and many others. In this episode, I'll tell you more about what happened and why it's so important to invest in yourself.

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/88

088: Too Many Offers Cause Confusion07 Nov 201800:15:20

Recently, I had clients who were trying to increase their sales, but for some reason everything felt difficult, stressful and exhausting. As hard as they were promoting, nothing was moving the needle like it should have been. Why? Simply because they had too many offers. Chances are, you might be making the same mistake, and in this episode I'll tell you how to fix it.

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/88

204: Everyone With Creative Ideas Should Get This Book11 Jan 202100:34:39

How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204

087: Stop Overthinking05 Nov 201800:14:18

In this episode I am going to share something embarrassing. It's embarrassing because it took me over a year to get this one thing out that was already done. What was holding me back? Probably the same thing that is holding you back. If there's a project, promotion or marketing campaign that you're procrastinating on, how do you get over the "hump" and get it out into the world? I'll tell you in this episode!

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/87

086: Deepen The Connection02 Nov 201800:13:09

Cultivating a strong relationship with your audience is essential for any business. But how can you deepen the connection in that relationship? In this episode, Stu tells you how you can bring both your online and offline communities together.

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/86

085: We're Betting Big On This31 Oct 201800:18:07

We've recently made some BIG investments for our company and we predict they will give us a massive competitive advantage in the next few years. I tell you what they are in this episode and how they will secure you for long-term success with your business.

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/85

084: The Super Surprise26 Oct 201800:21:10

It had been a year and a half in the making. But we managed to pull off the most amazing surprise I've ever planned. I'll tell you about it in this episode and how it applies to your business! 

 

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/84

083: 10 Years Ago THIS Happened24 Oct 201800:18:16

Ten years ago, something very significant happened in my business (and life), that completely changed the trajectory of my career. Today I'm going to give you the behind-the-scenes of what happened, why it's so meaningful to me, and what it means for you and the growth of your business!

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To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/83

 

082: A HUGE Deal Comes Together05 Oct 201800:22:20

Oooohhh baby. We just landed a deal that will generate anywhere between $2M and multiple 8-figures! I'll tell you about it in this episode.

To get access to the full story, visit MarketingYourBusiness.com/82

081: Creating An Irresistible Offer03 Oct 201800:19:19

What would you need to include to craft an offer so delicious that even your competitors would want to buy? I'll tell you how this happened to us in today's episode!

To get access to the full story, visit MarketingYourBusiness.com/81

080: A Simple Technique for Boosting Conversions01 Oct 201800:10:27

In this episode I share a SUPER simple technique for instantly boosting conversions with any offer you're about to make. 

To find out the full details, visit MarketingYourBusiness.com/80

079: Making Easy Sales28 Sep 201800:14:32

How do you make easy sales? You know the sales I'm talking about, right? Like the sales where you don't have to do any front-end marketing, they just seem to magically come to you? I'll tell you how in this episode.

Get the full details by visiting MarketingYourBusiness.com/79

078: Taking The Leap26 Sep 201800:14:44

She was scared out of her mind... and so was I. But we jumped anyway! I'll tell you why that's important, especially if you want to make massive progress in your business.

Get the full story by visiting MarketingYourBusiness.com/78

203: Two Keys To More Momentum In Your Marketing07 Dec 202000:16:43

Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203

077: From Thousands to Millions24 Sep 201800:11:58

From $1,416 to millions. In this episode I take a look back on the almost laughable start that ultimately led to massive progress for our non-profit.

To get access to the full show notes, visit MarketingYourBusiness.com/77

076: The Community Win21 Sep 201800:14:28

I could tell something wasn't right when my wife joined me on stage. But I didn't find out what was happening until we got backstage. It's a GREAT example of how amazing a community of people can be.

To get access to the full show notes, visit MarketingYourBusiness.com/76

075: Huge Risk But HUGE Return19 Sep 201800:18:16

Sometimes in business, you have to take a risk. In this episode I share the behind the scenes of a HUGE risk that our company took that produced a HUGE return.

To get access to the full show notes visit: MarketingYourBusiness.com/75

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