Explorez tous les épisodes du podcast Marketing x Analytics
| Titre | Date | Durée | |
|---|---|---|---|
| Marketing Data x AI Disruption, with Mark Budzinski | 30 Dec 2024 | 00:37:59 | |
In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively. Watch this episode on YouTube! Follow Marketing x Analytics!
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| The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari | 22 Dec 2024 | 00:38:44 | |
In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth. Watch this episode on YouTube! Follow Marketing x Analytics!
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| Analytics x Insights, with Parnikaa Mitra | 10 Aug 2024 | 00:27:44 | |
Fill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics on Social!
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| Data x Marketing Analytics, with Ayushi Agarwal | 26 Aug 2021 | 00:27:10 | |
In this episode I sat down with Ayushi Agarwal, a Data Analyst at Salesforce (MuleSoft). We discuss how to tell an effective story through data, education paths to a career in data and analytics, and applying Machine Learning to real world problems.
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| 2021 x Marketing Analytics, with Nate Christian | 16 Aug 2021 | 00:38:32 | |
In this conversation I sit down with Nate Christian, Senior Director of Marketing Analytics at Vimeo. We discuss the impact of data privacy regulations on analytics, the value of diversity and inclusion in analytics, and the growing community of marketing analytics professionals.
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| Agency Marketing x Analytics, with Peter Nicolardi | 13 Aug 2021 | 00:33:44 | |
In this week's episode I sat down with Peter Nicolardi, a performance and programmatic marketing manager at T-Mobile. We discussed his background at an ad agency, whether marketing analytics today is anything like Mad Men, and the pros and cons of a career in marketing. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Innovation x Marketing Analytics, with Valerie Lemieux | 29 Jul 2021 | 00:25:58 | |
In this episode, I sit down with Valerie Lemieux, a talented marketing leader. Valerie led a team in the Performance Marketing group at IBM, and recently joined CVS as Director of Performance Marketing. We discuss Valerie's career path as one of the youngest Fortune 500 directors, lessons she learned as a young leader, performance marketing strategies between IBM and CVS, and examples of innovative marketing. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn | Email the Host All views expressed in this podcast are our own. | |||
| Influencer Marketing, with Laide Ayodeji | 26 Jul 2021 | 00:29:28 | |
This episode features a discussion on influencer marketing, audience segmentation, and brand relevance in our rapidly changing world. Laide Ayodeji is an account strategist at Google, focusing on multi-channel and consumer goods. With over 8 years of experience in marketing, Laide has seen the evolving marketing ecosystem and shares several examples of influencer marketing in the digital age. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn | Email the Host All views expressed in this podcast are our own. | |||
| Data x Analytics, with Mike Audi | 27 Jun 2021 | 00:29:09 | |
In this episode we are joined by Mike Audi, founder of TIKI, to talk about the data economy, how TIKI works, and the impact of increasing demand for consumer privacy on paid marketing. You will love Mike's clarity as he explains graph databases, the types of data in highest demand, and his customer-centric company's purpose to disrupt the way our data is accessed and used. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn | Email the Host All views expressed in this podcast are our own. | |||
| The Tales of a Marketer, with Jim Sterne | 23 Jun 2021 | 00:26:03 | |
In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program. We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories). Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn | Email the Host All views expressed in this podcast are our own. | |||
| Design x Marketing Analytics, with Sebastian Huynh | 17 May 2021 | 00:35:30 | |
In this episode, I sit down with Sebastian Huynh, senior designer for account-based industries marketing at IBM. We discuss color, careers in the arts, analytics, artificial intelligence, and the connection points between design and analytics teams. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Data Science x Marketing Analytics, with Dr. Samar Deen | 03 May 2021 | 00:33:35 | |
Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Wisdom x Analytics, with Tanner Skenderian | 02 Apr 2021 | 00:30:38 | |
Tanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Startup Marketing x Strategy, with Payal Raj | 14 Jul 2024 | 00:32:33 | |
This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking. Follow Marketing x Analytics on Social!
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| The Future of Marketing, with Ari Sheinkin | 05 Feb 2021 | 00:26:27 | |
In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM. In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil, known for appearing in famous infomercials. We discuss the skills future marketing professionals need to develop, and what skills sit at the core of a successful analytics professional. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Marketing & Analytics Careers, with Ainul Huda | 25 Dec 2020 | 00:20:05 | |
In this episode I spoke with Ainul Huda, Vice President of Audience Development, Analytics and Social at Condé Nast, a global media company that is home to some of the world's leading brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. We discuss the pros and cons of a career in marketing, vanity metrics, career paths with a marketing skillset, and dive into the value that marketing and analytics bring to an organization. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| The Truth about Marketing Analytics, with Ethan Adams | 06 Dec 2020 | 00:25:17 | |
Want to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies, a Chicago-based software company focused on building materials marketing, to discuss everything from the value of marketing to career opportunities with an analytics skill set. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Education x Marketing Analytics, with Anastasiia Toropova | 27 Nov 2020 | 00:28:02 | |
Let’s talk about school. In this episode I speak with Anastasiia Toropova, who received her Master’s degree in Marketing Science from Colombia Business School in 2019 and currently works as a Senior Analyst at Schindler Elevator Corporation. In this episode we discuss the latest trends in marketing analytics, what you’ll learn in school about it, and what analytics really looks like in the professional world. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Launching Your Career in Marketing, with Sid Khaitan | 02 Nov 2020 | 00:26:07 | |
Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours! Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Introduction to Paid Search, by Alex Sofronas | 12 Oct 2020 | 00:20:32 | |
In this episode we review a metaphor for paid search marketing: fishing. I outline the basics elements of paid search, some of the metrics tracked, and the strategies around running paid search for different groups of customers. This lesson is for those who are new to paid search marketing, or have no background on paid search marketing. | |||
| (Part 2) Hiring Greatness, with James Ramsey | 29 Sep 2020 | 00:22:39 | |
Part 2 with James Ramsey, following Part 1: ‘What’s Broken in your Marketing Machine?’ Focused on hiring talented and passionate people to proactively fix any potential issues in the marketing machine. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.
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| (Part 1) What’s broken in your marketing machine? With James Ramsey | 29 Sep 2020 | 00:23:16 | |
In this episode we sit down with James Ramsey, a marketing analytics superstar. We discuss strategic mistakes that can be devastating for a marketing organization, or ‘machine,’ and how to make sure you’re avoiding these mistakes. Part 1 of 2.
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| The Perfect Analyst, with Scott Shaffer | 21 Sep 2020 | 00:18:57 | |
In this episode we discuss what it takes to be the perfect data analyst. You’re going to hear it from two marketing analytics professionals, myself and Scott Shaffer, Growth Analytics Lead at Hover. We recorded this episode when Scott was still my manager at IBM. We explore the soft and hard skills needed to perfect analyst-level work with real life examples, and discuss how those skills can help a young analyst develop into a seasoned executive. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| The Power of Data, with David Mays | 13 Sep 2020 | 00:20:51 | |
In this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Marketing x Music Festivals, with Jeff Steinka | 07 Jul 2024 | 00:54:25 | |
This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community!
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| Organic v. Paid Marketing, with Sid Khaitan | 06 Sep 2020 | 00:21:32 | |
In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together. We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics! Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| Marketing & Analytics at a Startup, with Connor Skelly | 23 Aug 2020 | 00:16:02 | |
I sat down with Connor Skelly, Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own. | |||
| CMO Strategy x Analytics, with Katie Smith | 30 Jun 2024 | 00:34:33 | |
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business. Follow Marketing x Analytics on social media!
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| Growth x Analytics, with Barbara Galiza | 24 Jun 2024 | 00:48:57 | |
Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed. Follow Marketing x Analytics on social media!
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| CMO Journey x Strategy, with Jehanzaib Azam | 16 Jun 2024 | 00:25:29 | |
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO at Progatix. He discusses his strategies for success in marketing, the importance of adapting to new technologies like AI, and the evolving landscape of content consumption and marketing tactics. The conversation also touches upon the role of AI in marketing, customization challenges, and the increasing opportunities for entrepreneurship enabled by the internet. Follow Marketing x Analytics on social media!
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| Marketing x Operations, with Ryan Newman | 10 Jun 2024 | 00:38:30 | |
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age. Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech. Follow Marketing x Analytics on social media!
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| Analytics x Data, with Seifu Zerihun, Ph.D. | 03 Jun 2024 | 00:30:09 | |
Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects. Follow Marketing x Analytics on social media!
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| Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity | 28 May 2024 | 00:35:42 | |
This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success. Watch this episode on YouTube!Follow Marketing x Analytics on social media!
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| Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity | 20 May 2024 | 00:34:53 | |
This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies. Visit the MxA page on Punctuation.com Watch this episode on YouTube!Follow Marketing x Analytics on social media!
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| AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity | 18 Nov 2024 | 00:42:56 | |
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies. Watch this episode on YouTube! Follow Marketing x Analytics!
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| Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity | 12 May 2024 | 00:45:02 | |
This episode is sponsored by Adverity. Visit Adverity.com to book a demo!
Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels.
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| Copywriting x Funnel Optimization, with Jason Fisico | 01 May 2024 | 00:35:47 | |
Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions. Follow Marketing x Analytics on social media!
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| Influencer Marketing x Analytics, with Lephate Cunningham III | 22 Apr 2024 | 00:45:07 | |
Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships. Follow Marketing x Analytics on social media!
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| The Evolution of Marketing, with Professor Christian Farioli | 15 Apr 2024 | 00:51:59 | |
In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target audience. Key discussions include building trust with clients, creating content that truly serves the audience's interests, and a thoughtful take on navigating privacy laws like GDPR. Through a straightforward dialogue, Professor Farioli offers practical advice for marketers looking to navigate the complexities of the digital landscape. Follow Marketing x Analytics on social media!
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| Activating the Greatness in Others, with Jake Baadsgaard | 07 Apr 2024 | 00:39:01 | |
Watch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success. Follow Marketing x Analytics on social media!
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| Marketing x Incrementality, with Max Green | 25 Mar 2024 | 00:41:52 | |
Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics. Follow Marketing x Analytics on social media!
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| Marketing x Lower Funnel, with Hal Smith | 18 Mar 2024 | 00:44:45 | |
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing. Join the discussion below!
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AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
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| The Future of Marketing x AI, with Dr. James Reeder | 04 Mar 2024 | 00:41:10 | |
In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below!
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AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
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| Humanity x AI, with Greg Brooks | 25 Feb 2024 | 00:48:15 | |
Watch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls. Join the discussion below!
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AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
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| Digital Marketing x Consumer Products, with Christian Mercado | 18 Feb 2024 | 00:39:59 | |
Watch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing engine that customizes content for individual leads across the web. Whether you're an established marketer or stepping into the digital marketing arena, this episode is packed with practical advice, personal experiences, and forward-thinking concepts not to be missed. Join the discussion below!
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AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
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| AI Powered Media x Strategy, with Cahill Camden | Sponsored by Adverity | 28 Oct 2024 | 00:36:52 | |
The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media. Watch this episode on YouTube! Follow Marketing x Analytics!
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| Influencer Marketing x Analytics, with Richard Wakeman | 06 Feb 2024 | 00:41:43 | |
This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing. Join the discussion below!
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AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
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| The User x Experience, with Nathan Silver | 10 Dec 2023 | 00:55:30 | |
Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI. Join the discussion below!
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| AI x Social Media Analytics, with Trevor Ferree | 13 Nov 2023 | 00:41:19 | |
In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how automation will revolutionize work, and more. Join the discussion below!
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| The Future of the Advertising Ecosystem, with Yaroslav Averyanov | 30 Oct 2023 | 00:30:10 | |
In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing.
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