Marketing With Laryssa – Détails, épisodes et analyse

Episode #364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)

Every ecommerce founder I know has two fears that live side-by-side: "Don't annoy my audience"… and "Don't leave money on the table."

Abandonment flows hit both fears at the exact same time.

🎧 In this episode, we're getting real (and a little playful) about abandonment emails: how many nudges is too many, why the old "rules" exist, and why the right answer changes depending on what you sell and who you're selling to. You'll learn the key differences between browse abandon, cart abandon, and checkout abandon, why cart flows are usually the longest, and the calm, logical way to test your way to more recovered revenue—without over-contacting your list.

If you've ever stared at email #4 and thought, "Are we being strategic… or are we being clingy?" — this one's for you.

💡 In this episode, you'll learn:

✅ What "abandonment flows" actually include (browse, cart, checkout) — and why they're not interchangeable
✅ Why "how many touches?" depends on intent level (and which flow you're talking about)
✅ My (intentionally boring) recommendation: start with 2, earn the right to add a 3rd
✅ The benchmark to sanity-check expectations (and why "add more emails" is rarely the fix)
✅ Why cart abandon flows tend to be the longest — and checkout abandon the shortest
✅ The real goal: recover intent without sacrificing subscriber goodwill
✅ When 4–5 emails can actually make sense (higher price, higher trust, more objections)
✅ A simple testing path: what to track (placed order rate, revenue per recipient, unsubscribes/complaints) and how to iterate

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/how-many-abandonment-emails-are-too-many

Work with Joy Joya: https://joyjoya.com

Episode #363 - Why "Better Design" Isn't Boosting Your Email Revenue

Every week, I watch brilliant ecommerce founders obsess over the wrong thing: the design of their emails. They zoom in on pixel spacing, shade variations, and whether the button corners feel "too round."

But here's the truth: the more you fixate on your email design, the fewer clicks you actually earn.

🎧 In this episode, I'm breaking down why email design is where good marketing goes to die—and what to focus on instead if you care about performance. You'll learn why email isn't meant to be a "brand moment," what design is actually supposed to do (hint: guide behavior), and the "Clarity First" framework that will help you stop over-tweaking and start sending emails that convert.

If you've ever thought, "My emails are pretty… so why aren't they performing?" this episode will shift how you approach design forever.

💡 In this episode, you'll learn:
✅ Why email design isn't art direction—it's behavioral architecture
✅ What customers are really doing when they open your email (and why they're not "studying" it)
✅ The 5 jobs design must do to increase clicks (clarity, hierarchy, cognitive ease, direction, brand support)
✅ The "Clarity First" baseline layout to use for every single email
✅ What's actually optional once clarity is established (product grids, social proof, callouts, secondary CTAs)
✅ The sneaky way over-design adds friction, slows comprehension, and kills revenue
✅ Why efficient emails outperform beautiful ones—and how to build for action

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/overdesigning-emails-is-killing-your-clicks-do-this-instead

A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner's ready. The moment's gone. By the time they come back, someone else has won the sale. That's how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum.

In this episode, we're giving your holiday flows a makeover - so they're tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush.

This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: https://joyjoya.com/bfcm

💡 In this episode, you'll learn:
✨ How to turn your welcome flow into a gifting concierge that converts new subscribers faster
✨ The key differences between cart and checkout abandonment (and why your strategy should change for each)
✨ How to make browse abandonment feel helpful, not pushy — especially for indecisive gift shoppers
✨ Why the post-purchase flow is your biggest untapped revenue driver during BFCM
✨ How to use low stock, back-in-stock, wishlist, and SMS flows to turn urgency into effortless sales

🪙 In the Gold Mine segment, I'm opening up about the challenge of saying what you really mean — why honesty in communication can feel awkward but ultimately strengthens your leadership and relationships.

👉 Ready to give your flows a holiday glow-up? This episode will help you design automations that nurture trust, close the loop, and keep your brand top-of-mind all season long.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/holiday-email-flows-that-sell-during-black-friday-cyber-monday

Episode #268 - "How to Set Jewelry Marketing Goals for 2024"

Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability.

Many business owners tend to set a financial goal and stop there, without a clear plan to achieve it or breaking it down into manageable steps. This approach can lead to frustration and disappointment. Success in business isn't solely measured by financial gains; it's also about building a sustainable, well-rounded organization. By overlooking goals unrelated to revenue, business owners might miss out on key opportunities for growth and fulfillment.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll delve into the importance of setting business goals that aren't solely focused on revenue. We'll explore various examples of such non-revenue-related goals and provide guidance on how to select the right areas to focus on for your 2024 objectives. This will help you understand how a broader range of goals can contribute to the overall success and sustainability of your business.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-goals-2024

00:00 Start
2:56 Primary Episode Content
17:23 Interview
33:16 The Gold Mine

Episode #267 - "Boost Instagram Engagement for Your Jewelry Brand"

Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can interact with fans and customers in various engaging and friendly ways.

Imagine Instagram as a lively market where businesses set up colorful stalls (their Instagram profiles) to display their products and interact with people walking by (their followers and potential customers).

Unfortunately, many businesses use Instagram to simply broadcast their messages to people. They have a specific goal, usually selling a product, and expect that everyone who sees their post will be eager to purchase it. However, prioritizing customer experience involves taking the time to interact with customers and actively build relationships with them. The way people engage with Instagram is evolving; with an increasing emphasis on video content, it's becoming more of an entertainment platform than a traditional social media platform. As a result, your content might be viewed by people who don't necessarily like or comment on it. This shift requires a smarter approach to crafting a customer experience. Use Instagram not just as an endpoint, but as a starting point to encourage people to connect with your brand in various ways.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll discuss when it makes sense for a jewelry brand to shift their focus to boosting customer experience on Instagram, some ideas for doing so, and how to use Instagram as a springboard for other marketing efforts.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/improve-instagram-engagement-jewelry

00:00 Start
3:37 Primary Episode Content
18:37 Interview
34:38 The Gold Mine

Episode #266 - "How to Filter and Prioritize Jewelry Marketing Ideas"

Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business.

In Episode #265, we explored the importance of consistency in marketing. Consistency isn't just about being regular; it requires focused effort, dedication, and strong belief in your approach. It's common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it's crucial to recognize that attempting everything isn't practical or beneficial for your business.

After you've brainstormed your marketing plans for 2024, I encourage you to revisit this episode repeatedly. It will guide you in carefully selecting and concentrating on a few well-chosen ideas, ensuring you execute them to the best of your ability.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll discuss how to evaluate the risks and potential benefits of various marketing ideas. I'll provide a detailed, step-by-step method to sift through these ideas, helping you prioritize effectively. Additionally, we'll look at how you can continually refine your strategy and maintain its brilliance using all the great ideas you have.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

https://marketoonist.com/2023/11/break-through-the-clutter.html

Transcript: https://joyjoya.com/filter-jewelry-marketing-ideas

00:00 Start
2:51 Primary Episode Content
15:35 Interview
31:55 The Gold Mine

I'm taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you!

Episode #265 - "How (and Why) to Stay Consistent With Jewelry Marketing"

Welcome to Episode #265. Today, I'm eager to chat about the importance of staying consistent with your jewelry marketing. I've noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now's not the time to ditch what's been working for you out of anxiety or fear.

The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it's never wise to completely overhaul your strategy on a whim. Whether it's the way you talk about your products, how often you reach out to your customers, the look and feel of your online store, or even the style of your product and social media photos – these things should stay steady.

Speaking of photos, I've heard from quite a few of you asking about Hilary's secret sauce for jewelry photography. Hilary nails it with her unwavering consistency. Just take a peek at her Instagram @hilaryfinckjewelry, and you'll see her signature style shining through. It's so distinct that her posts often get tons of shares and likes. That's the power of keeping a consistent vibe in your visuals. It's all about making your brand stand out, even through something as simple as photos and videos that share a common thread.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, I want to touch on why sticking to your game plan is super crucial during the holidays. I'll walk you through how to embrace and stick to your consistent practices right now, when it counts the most. Plus, I'll share some tips on how you can fine-tune your approach for the upcoming year by getting a head start on planning.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/stay-consistent-jewelry-marketing

00:00 Start
3:52 Primary Episode Content
19:28 Interview
38:51 The Gold Mine

Episode #264 - "Uncover the Story for Your Jewelry Brand"

Welcome to Episode #264. Today, we're diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity.

Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It's easy to fall into the trap of believing that your jewelry will automatically attract attention. 

But a piece of jewelry becomes infinitely more appealing when it's accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that's exactly what we'll be exploring in today's episode.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I'd like to delve into the importance of intertwining your brand with a narrative. I'll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/storytelling-jewelry-marketing

00:00 Start
3:04 Primary Episode Content
18:17 Interview
33:38 The Gold Mine

Episode #263 - "Local Marketing Strategies for Jewelry Brands"

Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience, there is value in thinking locally when it comes to your marketing efforts. 

Local marketing can play a crucial role in your overall strategy, helping you to connect with customers in specific geographic locations and build a stronger community around your brand. We will explore various approaches to local marketing, providing you with practical tips and insights on how you can leverage the resources and opportunities available to you, and ultimately, harness the power of local marketing to benefit your brand.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, let's take a moment to break down what local marketing could mean for your brand. We'll delve into the ways you can begin investigating the potential of local marketing, and we'll also provide some actionable steps to help you build momentum with your local marketing initiatives. By doing so, you'll be able to better assess whether diving deeper into local marketing is a worthwhile pursuit for your brand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/local-marketing-strategies-for-jewelry-brands

00:00 Start
2:52 Primary Episode Content
16:17 Interview
32:16 The Gold Mine