Marketing #Unfiltered – Détails, épisodes et analyse

Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind.

In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out.

If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible.

In this episode, I cover:

• Why coaches don’t need to rely solely on 1:1 coaching, courses, or memberships anymore
• How to sell visibility, proximity, speed, and insight — not just transformations
• Creative offer ideas like Q&A memberships, office hours passes, laser coaching, and private audio feeds
• How to reimagine VIP days with 48–72 hour sprints
• Ways to monetize your ecosystem through affiliates, licensing, and partnerships
• Trend memberships and industry insight offers that position you as the go-to expert
• How to choose offers that align with how you actually want to work in 2026

This episode is meant to spark ideas — and I think it will!

AI has changed the business landscape — fast.

In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.

I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.

In this episode, I cover:

1. Why AI has temporarily shifted how people value coaching and services
2. How I use AI as a speed filter across my offers
3. Where AI has replaced certain team tasks — without lowering quality
4. My favorite AI prompt for quality control and decision-making
5. Why “just using ChatGPT to write emails” isn’t enough anymore

This isn’t about doing everything with AI.

It’s about using it intentionally so you don’t get left behind.

Got questions? 

Email team@getcoachsocial.com

OR 

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you.

That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory).

We cover:

➡️ The number one step you absolutely must take before delegating effectively 

➡️ Natta's 5-step process for delegation that actually gets results 

➡️ Why delegation matters so much (and what happens when you don't) 

➡️ How AI can support your delegation process 

➡️ The most genius AI strategy I've ever heard (seriously, I'm building this right now)

Fair warning: The AI tip Natta shares isn't directly about delegation, but it's so brilliant I couldn't stop thinking about it. I immediately started implementing it in my own business.

If you've ever thought "it's just easier to do it myself" or felt guilty asking your team to take things off your plate, this conversation will shift how you think about delegation entirely.

Resources mentioned:

➡️ Free guide: 5 Vital Delegation Mistakes (and How to Fix Them)

https://accidentalceo.co/delegate-freebie 

➡️ Join the Accidental Entrepreneur Facebook Community

https://www.facebook.com/groups/accidentalceo.co

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for coaches who want to build genuine connections with their audience.

Please welcome Brittany to the show!

Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof.

She’s breaking down… 

1. What the heck a case study is and how is it different from testimonials 
2. How do you choose which stories to feature as case studies?
3. When is a good time to ask for case studies? 
4. She also shared her framework for writing case studies
5. And gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies. 

And so much more!

More resources from Brittany:

Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap  

Follow her here: https://www.instagram.com/brittany_herzberg/ 

Listen to her podcast here: https://brittanyherzberg.com/seo-podcast 

Welcome to part three of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

 Today, we’re talking about your growth strategy. 

(Or lack thereof.)

 And I get fiery about this topic because I SO get it. 

Growth feels like this really important but impossible task. 

We cover: 

➡️3 reminders to help you make your growth strategy real (and effective)

Chris Williams is such a breath of fresh air!

She’s a soulful business and leadership coach because she feels like building a business that’s aligned with your heart and soul is how to create a successful business.

And I agree with that.

If it’s not aligned, it just won’t work.

We covered… 

☑️…the biggest mistakes new coaches make when trying to grow a 6 figure business? 

☑️…the foundations of a 6 figure business? 

☑️…what coaching schools miss when training coaches to monetise their certifications? 

☑️…her nurture method! 

☑️…what she says to those who say “I want to collaborate but I don’t know how to find collaborators”

Resources from Chris: 

➡️Follow her here: https://www.instagram.com/chris_williams_shinewellthy/ 

➡️Plus, snag her business basics checklist for 10K months. It also includes potent actions to take within the attract, nurture and invite pillars that we cover on today’s call!

Here’s the link: https://chriswilliams.kartra.com/page/BizBasics 

Welcome to part two of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

Today, we’re talking about your message. 

(Or lack thereof)

We cover: 

➡️What the heck your message is 
➡️How to discover your message 
➡️The big thing people are missing when it comes to your messaging and a trick for solving it 
➡️An in the moment example and a breakdown of why it works 
➡️Plus, a 60 second homework assignment to understand if something needs shifting

ALL IN 15 MINUTES! 🔥

Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.

She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. 

This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.

After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world. 

In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. 

So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can’t say I’m not committed to your marketing 😉

Learn more from Jessica: 

Follow her on Instagram

https://www.instagram.com/jessicacbuchanan/  

Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/  

Read her New York Times Best Seller, IMPOSSIBLE ODDS

https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187 

Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice 

https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3 

Welcome to part one of our #sorrynotsorry series! 

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. 

One 15-ish minute episode each week. 

One get your sh*t together task. 

And no promises that you’ll like what I have to say, but every promise that it will help. 

Today’s we’re talking about what the ef is the point? 

If you have highlights but don’t know what they’re for. 

Or pinned things to the top of your profile but don’t know why. 

Or post every day because you think you have to… 

Or don’t know what your current objective is! 

This. Is. For. You. 

Whether we like it or not, there’s one big rule in the biz world:

You can’t grow your business if no one even knows about you.

Well, this is something Selena Soo has devoted her career to helping you fix!

She’s a Bad@$$ PR strategist and creator of one of the most well-known publicity courses on the web, Impacting Millions. 

In this conversation we talk about: 

☑️That time she went mega-viral thanks to a CNBC article: Why did that happen? What did it do for her business? 

☑️Being an introvert while also going after major visibility 

☑️How to know what kind of publicity is right for your business and how to choose relevant stories 

☑️ALL the pitch questions 

…and more. 

Resources included in this episode: 

Follow her on Instagram: @selena_soo 

Get her Publicity Calendar with 12 MONTHS worth of story ideas to get into the media! Get it here.

Plus check out her services, here.