Explorez tous les épisodes du podcast Marketing Today with Alan Hart
| Titre | Date | Durée | |
|---|---|---|---|
| 434: John Deere’s Organic Social Media Success Strategy with Jen Hartmann, Global Director of Strategic Public Relations and Enterprise Social Media | 28 Aug 2024 | 00:33:31 | |
On the show today, Alan and Jen talk about how John Deere is staying relevant as a 187-year-old brand in today's market and what strategies they are using to help people, specifically the younger generation, more fully appreciate the pivotal role that farmers, construction workers, and maintenance crews play in our everyday lives. Jen also tells us about their recent hunt for a Chief Tractor Officer, how they ran the campaign on a budget by leveraging values-aligned celebrity relationships, and what qualifications made Rex perfect for the CTO job. Jen Hartmann has over 25 years of experience in public relations, communications, and marketing. However, after high school, she originally wanted to be a teacher, but discovered PR when she was in college and immediately knew she wanted to head public relations at John Deere. After a number of various marketing roles at companies like the Illinois Soybean Association, Advanced Technology Services, and United Way, she eventually landed at John Deere about 16 years ago. Today, she serves as their Global Director of Strategic Public Relations and Enterprise Social Media. In this role, Jen is responsible for managing the image and reputation of the company, leading media relations and social media community building, and handling crisis events and issues that could have an impact on the brand. In this episode, you'll learn:
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| 433: How to Think Efficiently and Problem Solve Productively with Simmy Kustanowitz, Founder at Clock Tower Innovation | 21 Aug 2024 | 00:32:10 | |
Simmy Kustanowitz has built a reputation as an idea generator and "creative fixer" by utilizing two easy steps—Simplify and Gamify—to solve any company's toughest challenges. As an Emmy-nominated TV producer, Simmy has held high-level positions across multiple genres, ranging from live events and high-budget scripted sitcoms to reality docu-series and studio game shows. He started his career as a writer in the MTV and VH1 worlds on shows like TRL and Silent Library. He eventually was promoted to the producer role before moving into showrunning, then became a development executive, where he found his love for marketing. Simmy worked on the network side at WarnerMedia for about 8 years before he left to become Chief Creative Officer for Bad Woods Entertainment, the production company founded by the stars of Impractical Jokers and took over as their showrunner as well. Simmy took the problem-solving skills he learned in the entertainment business into the wider business world, where he now works with CMOs to help them streamline their internal communications and external messaging. On the show today, Alan and Simmy talk about the lessons he has learned over 20+ years in the entertainment industry and how he has translated those lessons into his creative workshop, “Rethink the Way You Think,” that helps corporate teams think more efficiently and problem solve more productively. Simmy also shares tips to overcome the most common pitfalls he sees teams face during brainstorming sessions. In this episode, you'll learn:
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| 425: Marketing Strategies to AVOID Repeat Customers with the CMO of National Debt Relief, Jeff Biesman | 26 Jun 2024 | 00:39:49 | |
Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and Disney, went on to learn digital and performance marketing at Sony, got deep into data with Bank of America, moved onto venture-backed startups ShoeDazzle and Little Black Bag, then pursued B2B at YP and Remoov. In 2021, he was offered a role that was a perfect fit for all the skills he’d gained throughout his career and aligned with his personal values, so he accepted and joined the NDR team as their new CMO. In this role, Jeff is responsible for all direct-to-consumer marketing activities for the company, including PR, partnership development, paid search, social media, and CRM. The state of consumer debt is grim as we are coming out of COVID and battling inflation. NDR acts as an agent on behalf of qualified consumers, putting them on a budget and getting them into an escrow-like program payment that is less than their debt service. As those funds accumulate, NDR then works with creditors to negotiate down the debt owed. Jeff tells us most of their customers are out of debt within 24 to 48 months and see long-term changes in their credit behavior. On the show today, Alan and Jeff talk about why NDR doesn't want repeat businesses, how that impacts their marketing efforts, and what they are doing to stimulate demand in the upper funnel and then capture and migrate those consumers. Many people need help, but unfortunately, most are unaware that there are options like NDR to help them with debt relief, so a large part of the work for Jeff and his team revolves around building awareness, education, performance marketing, and meeting the consumers where they are by layering marketing through paid search, organic search, broadcast TV, and earned media. In this episode, you'll learn about:
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| 335: The current state of D&I in corporate America with Global Diversity and Inclusion Leader at Merck, Celeste Warren | 26 Oct 2022 | 00:43:58 | |
The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren is here to help us understand how to navigate it. No matter if you're a C-Suit executive, a middle manager, or an individual employee she takes us through the important steps you can take to become a D&I ambassador and how it impacts the bottom line. In this episode, Alan and Celeste discuss how recent events have changed the way we think about D&I, as well as why having a good grasp on it is vital to connecting with your customers and retaining top talent. In this episode, you'll learn:
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| 334: Using Data to Drive Transformation with CMO at NetApp James Whitemore | 19 Oct 2022 | 00:31:31 | |
James Whitemore joins us with an update on the work and results he's been driving at NetApp since he joined us last on Episode 234. By leveraging data and training his team on how to use their diverse viewpoints in analyzing it, James is reinvigorating a 35-year-old company with a little more swagger In this episode, Alan and James discuss how the ideas outlined in their last interview have been coming to fruition and the importance of being dynamic in today's marketing landscape. In this episode, you'll learn:
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| 333: The Importance of Customer Experience with Co-Founder & CEO of Squeeze Brittany Driscoll | 12 Oct 2022 | 00:46:25 | |
After surviving her battle with cancer, Brittany Driscoll puts a lot of consideration into what really matters to her. That care translates into the customer experience she is creating at Squeeze. She embraces who she is and utilizes the strengths of the team she surrounds herself with to revolutionize what it means to win customer loyalty. In this episode, Alan and Brittany discuss how being your authentic self, investing in relationships and people, and reflecting on how customers feel after they encounter your brand leads to long-lasting success. In this episode, you'll learn:
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| 332: Being a Relevant Brand in Today’s World with Rob Willey, CMO at Cheribundi | 05 Oct 2022 | 00:59:02 | |
Rob Willey started his career working with big brands in the advertising industry and quickly understood that path was not for him. He wanted to work on the company side and build brands. So Rob went to business school and then dove into the world of startups. He put in the work and made his way to the C-Suite before landing where he is now as—Operating Partner at Emil Capital and CMO for Cheribundi. In this episode, Alan and Rob discuss high-growth marketing and producing content rooted in paying attention to your audience rather than trying to simply get their attention. Listen in to also learn more about the role culture plays in marketing. In this episode, you'll learn:
Key Highlights
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| 331: Modernizing a 135-year-old Brand with Avon’s Global CMO Kristof Neirynck | 28 Sep 2022 | 00:35:35 | |
The task of revitalizing a 135-year-old brand for today’s market is daunting, but for Avon’s Global CMO Kristof Neirynck, that’s just the challenge he wanted to tackle. Moving from Walgreens Boots Alliance (when we last spoke with him in episode 208), Kristof saw the overwhelming opportunity to bring his keen eye for storytelling and passion for data into a company that has been on the decline. He’s steering the ship in a positive direction for not only consumers but for their unique brand ambassadors as well, their representative “Avon ladies.” In this episode, Alan and Kristof reunite to talk about his new role at Avon, how he’s working to revitalize the brand, and the key innovations being introduced to modernize the storied company. Listen in to hear about how their business structure affects women’s livelihoods, the focus on purpose and giving back, and what Avon is looking for in their marketing talent. In this episode, you'll learn:
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| 330: Next Level Brand Promises with Tim Hackbardt, CMO of Del Taco | 21 Sep 2022 | 00:40:49 | |
Tim Hackbardt’s professional journey has included ventures into consulting, advertising, and even broadcasting, but his path repeatedly brought him back to Del Taco, where he is now CMO. Del Taco is one of many restaurant chains Tim’s worked at, but he says it’s his favorite because the business model offers countless opportunities to increase sales. In this episode, Alan and Tim discuss how he’s working to take a new brand promise and make it the essence of the company’s culture. Listen in to learn how to foster “brand love”, an idea all the most successful organizations can boast. In this episode, you'll learn:
Key Highlights [02:21] Becoming an accidental marketing genius [11:04] The importance of brand versatility [14:11] The evolution of the QSR marketplace [16:47] How the CMO role is defined at Del Taco [18:52] Applying brand promises internally and externally [24:09] Pushing past prior failures [29:27] The experience that defines Tim [32:50] Advice Tim would give his younger self [34:47] What marketers should be learning more about [36:14] Brands and companies to take notice of [38:53] The biggest opportunity or threat for marketers today Resources Mentioned:
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| 329: The Sound of Brands with Amp’s Michele Arnese | 14 Sep 2022 | 00:32:33 | |
Michele Arnese has always had a love for music, but it was only after spending ten years as a management consultant that he was able to found amp, a sonic branding agency, and his passion became his profession. As Global Founder and CEO, Michele expertly weaves sound into some of the most recognizable brands in the world, such as MasterCard and Mercedes-Benz. In this episode, Alan and Michele discuss what branding with sound really is, why it’s so important to the brand experience, and the use of data and insights into the world of sonic branding. In this episode, you'll learn:
Key Highlights [02:23] Michele’s path to founding amp [05:10] What is Sonic Branding and why brands need sound [08:27] Why sound is resurging and the evolution of the jingle [10:42] What is the perfect example of sonic branding [14:17] MasterCard’s sonic brand strategy [19:36] Mercedes-Benz’s sonic branding [22:08] How using data and technology is impacting sonic branding [24:00] Michele’s index of the best audio brands and the first sonic branding magazine [26:21] An experience that defines Michele [27:22] Michele’s advice for his younger self [28:00] What marketers should be learning more about [28:47] Brands and causes we should notice [30:30] The largest opportunity or threat for marketers today Resources Mentioned:
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| 328: Building for Your Customers’ Future Journey Today with Andrew Zimmerman, CEO of Journey | 07 Sep 2022 | 00:40:56 | |
Andrew Zimmerman is theCEO of Journey, an innovation and design consultancy that works across the physical, digital, and virtual landscape. Andrew recently formed this future-forward company with the help of enthusiastic backers and several acquisitions, allowing it to quickly expand and scale. In this episode, Alan and Andy discuss how brands can leverage emerging technologies to envision and create the next evolution of customer experience. In this episode, you'll learn:
Key Highlights
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| 327: Growth Marketing in the Crowded Space of FinTech with Michael Goodbody, CMO of Dave | 31 Aug 2022 | 00:51:16 | |
Michael Goodbody’s journey to CMO of FinTech company Dave is certainly a unique one—starting in professional sports, moving to journalism, then switching to FinTech marketing. Spending time at fast-growing financial institutions like Wise (formerly TransferWise) and Credit Karma gave him an exceptional growth marketing lens within a space known for growth leveling. In this episode, Alan and Michael discuss his marketing process, his focus on products that achieve what people are looking to do, countering the competition, and Michael’s thoughts on the type of talent he’s looking for in marketing today. In this episode, you'll learn:
Key Highlights
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| 326: The Future of Green Products with Seventh Generation’s CMO, John Moorhead | 24 Aug 2022 | 00:36:39 | |
John Moorhead, CMO of Eco-focused product company Seventh Generation, was a reluctant marketer. In fact, he “thought it was for the birds” until one day he realized the business impact it could have on one of his passions–the outdoors. It was then that he knew marketing would become his path to change the way people think about the products they use. In this episode, Alan and John discuss his passion for environmentalism, how Seventh Generation is creating the future of green products, the new look of the brand, and the role of advocacy that businesses play in the world today. In this episode, you'll learn:
Key Highlights
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| 424: Frustrated with 3rd Party Data Quality? Intuit SMB MediaLabs is Offering a New Solution with Dave Raggio, VP of Marketing | 19 Jun 2024 | 00:29:52 | |
Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seeking a wide understanding of the marketing world. Eventually, he went client-side with Method and Northface before entering the B2B world when he joined the team at Intuit in 2020. Intuit SMB MediaLabs is essentially an audience layer that can be applied to advertising campaigns. It was born out of a personal frustration Dave had with 3rd party data quality and a knowing that there was a better way to execute. In contrast to traditional retail media networks, Intuit SMB MediaLabs doesn't own or operate any inventory, freeing them to solve for a wider variety of KPIs and increase the efficiency of campaigns for the small businesses they serve. On the show today, Alan and Dave talk about what Intuit SMB MediaLabs is, how they compare to traditional retail media networks, and what makes them better at building an SMB business owner audience. Dave also gives us examples of how they are using their audience layer to enhance marketing for other businesses in banking, insurance, retail, and CPG, as well as the phenomenal results they have been able to achieve and what is on the horizon for Intuit SMB MediaLabs moving forward. In this episode, you'll learn about:
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| 325: Building the Marketing Roadway for the Next Generation of Campers with Kampgrounds of America’s Whitney Scott | 17 Aug 2022 | 00:41:35 | |
From gems to government to camping, Whitney Scott has lived the idea that “once you learn marketing, you can adapt to almost any job in any industry.” As CMO of Kampgrounds of America (KOA) and COO of the newly opened Terramor Outdoor Resort in Maine, Whitney’s marketing strategies bolster the common mission of connecting people to the outdoors and to each other. In this episode, Alan and Whitney discuss how she’s using marketing to connect with the new demographic interested in camping, and how data is the key to backing up your marketing tactics. Whitney also introduces KOA’s newest brand, the Terramor Outdoor Resort, now open in Bar Harbor, ME. In this episode, you'll learn:
Key Highlights [01:37] Whitney’s secret talent [02:55] Whitney’s path to Kampgrounds of America (KOA) [05:08] Introducing the new Terramor Outdoor Resort [09:00] KOA’s history and where it is today [13:22] Maintaining a 60-year-old brand and keeping it current [15:28] How target customer data has changed over the years [19:38] Keeping up with the changing needs of KOA’s customers [21:45] How technology has played a role [25:19] Big learnings as CMO of KOA and COO of Terramor Outdoor Resort [27:49] An experience that defines Whitney [29:36] Whitney’s advice for her younger self [31:23] What marketers should be learning more about [35:44] Brands and causes that we should be taking notice of [38:56] The biggest opportunity or threat for marketers today
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| 324: The Future of Marketing & Strategic Communications through Education with NYU’s Michael Diamond | 10 Aug 2022 | 00:44:40 | |
Michael Diamond’s unique background marries science, the arts, and business. As Academic Director and Clinical Assistant Professor of Integrated Marketing and Communications at New York University, his view on the future of marketing is fascinating and incredibly on point. In this episode, Alan and Michael talk about his pathway to academia, and most importantly the new Master’s degree program at NYU focusing on getting marketing and strategic communication professionals to the C-Suite. The advisors are stellar, the curriculum unassailable, and the access to the list of incredible minds, unmatched. In this episode, you'll learn:
Key Highlights [02:58] Michael's career journey [08:19] Michael’s role at NYU School of Professional Studies [12:02] NYU’s new Executive Masters program for Marketing and Strategic Communications [16:08] The curriculum of the new executive program [25:00] NYU’s faculty and advisory board for new degree program [27:33] What Michael thinks it takes to be successful [31:00] An experience that defines Michael [33:39] Michael's advice for his younger self [34:32] What marketers should be learning more about [37:38] Brands and causes that Michael feels we should be taking notice of [41:10] The biggest opportunity and threat for marketers today
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| 323: The Scientific Method and Marketing with Campbell’s Linda Lee | 03 Aug 2022 | 00:34:23 | |
Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup Company, institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield. This episode shares Alan and Linda’s discussion of her career journey, how she is modernizing a storied brand and its multiple brands, and why she feels saying yes opens new doors. In this episode, you'll learn:
Key Highlights [00:33] Linda’s superpower [01:46] Linda’s career journey [09:44] How Linda is modernizing this brand that has stood the test of time [12:04] Linda’s starting point with a giant portfolio and customer insights [15:18] Thoughts on the in-home component of marketing [20:34] Driving product innovation and development [23:34] Bringing that innovation to life [27:58] An experience that defines Linda [30:28] Linda's advice for her younger self [30:45] What marketers should be learning more about [35:52] Where Linda feels brands are living now [37:22] The biggest opportunity and threat for marketers today Resources Mentioned:
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| Renegade Marketers Unite: Two Drews Tackle Top CMO Challenges | 29 Jul 2022 | 00:31:21 | |
When Alan heard Drew's interview with himself on the top challenges facing CMOs on Renegade Marketers Unite, he knew he needed to share it with his audience. So we’re bringing the episode to you directly in a special Marketing Today show swap! Here’s the show description: CMOs have a lot on their minds lately, so let’s get into the mind of one, shall we? Or, even better, let’s get into the mind of host Drew Neisser, as he hosts a conversation with himself (is this what it feels like to be in his head?!) on all the things CMOs are thinking about right now and how they’re solving them. Sourced from the conversations happening at CMO Huddles, Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful takeaways you can implement today. After this episode, even the busiest CMO will know how to reclaim 10+ hours of their time per week (Seriously!) and work more effectively than ever. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information. | |||
| 322: Unlocking App Data with Apptopia’s Jonathan Kay | 27 Jul 2022 | 00:36:16 | |
As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is focusing on the data to make fully informed business decisions. In this episode, Alan and Jonathan discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data in more creative and effective ways. As an entrepreneur, Jonathan also touches on the lessons he’s learned from building this business— whether it’s hiring or the potential backfire of reliance on systems. In this episode, you'll learn:
Key Highlights [02:49] Jonathan’s career path [05:04] Biggest surprise of the life of an entrepreneur [08:18] Driving the need for better hiring strategy [09:15] Apptopia and data use on scale [15:10] Home delivery boom during COVID [22:14] Data insights from the travel industry [25:29] Economic data insights [31:20] An experience that defines Jonathan [32:55] Jonathan's advice to his younger self [35:40] What Jonathan as a marketer is learning more about [41:02] The biggest opportunity or threat for marketers today Resources Mentioned:
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| 321: Brand Building and Revitalization with Ferrero’s Mark Wakefield | 20 Jul 2022 | 00:40:09 | |
Mark Wakefield, senior vice president of marketing of premium chocolate at Ferrero is obsessed with the emotional benefit that brands bring to their consumers. That’s why, in this episode, Mark gives us a masterclass in brand building and revitalization. Get out your pens, you’re going to want to take notes. Alan and Mark also talk about his career path to Ferrero, how sales and marketing should always go hand-in-hand, and his work on a number of interesting campaigns and brands like TicTac, Kinder Joy, Baby Ruth, and the premium chocolate, Ferrero Rocher. In this episode, you'll learn:
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| 320: Being a Category of One with Morgan Stanley’s Alice Milligan | 13 Jul 2022 | 00:32:39 | |
Alice Milligan, CMO of Investment Management giant Morgan Stanley feels that “your career is a marathon, not a sprint”. Her path as an integral part of marketing, UI/UX, and growth strategies for companies such as American Express, Citibank, and E-Trade, has given her the ultimate marketing tool belt to tap in her current role. In this episode, Alan and Alice discuss how Morgan Stanley has been able to connect to a new younger wealth management audience, why being unique is your superpower, and why data and analytics are the lifeblood of marketing today. In this episode, you'll learn:
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| 319: The Comeback Program with Danone North America’s Surbhi Martin | 06 Jul 2022 | 00:30:18 | |
Nearly 1 million women have left the workforce since the start of the pandemic in February 2020. This staggering statistic is why Surbhi Martin, VP at Danone North America and her team have launched The Comeback Program. In this episode, Alan and Surbhi discuss Danone’s Light + Fit yogurt brand and their focus on helping women reacclimate to their careers after they've taken a break. Being one of the biggest B Corps in the world, purpose driven marketing leads the charge for Danone’s marketing strategy, and The Comeback program aligns not only with purpose but with mission and values for the company’s consumers. In this episode, you'll learn:
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| 318: The Path to Customer Success with Bynder’s Heidi Lasker | 29 Jun 2022 | 00:28:58 | |
We've increasingly heard customer success and customer experience used interchangeably, but Heidi Lasker, SVP of Customer Success for the Americas and APAC at Bynder, believes that while they are interconnected, they hold different spaces within a company. In this episode, Alan and Heidi discuss tools for customer success and how to integrate them within the lifecycle of your customer and user relationship. In this episode, you'll learn:
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| 317: The Power of Connection with The Meet Group’s Catherine Connelly | 22 Jun 2022 | 00:44:56 | |
Starting her first company at age 15, Catherine Connelly is all about meeting new people. As the SVP of Marketing for The Meet Group, the top provider of live streaming video and creator economy solutions for a number of the world's top social apps, Catherine relies heavily on that connection to her users for audience engagement and growth. In this episode, Alan and Catherine discuss her extraordinary career path, iOS changes, The Meet Group's differentiating model for monetization, and the importance of storytelling. In this episode, you'll learn:
Key Highlights
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| 423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communications, Erika White | 12 Jun 2024 | 00:44:09 | |
Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That lesson stuck with Erika as she obtained both her bachelor's and master's degrees from the University of Southern California and began to build an impressive resume. Erika got her start in marketing at Hilton, where she says another person saw her potential and took a chance on her. From there, she moved on to Director of Global Corporate Relations and Corporate Marketing at Visa, then to Pandora as their Corporate Communications Director, then to Director of External Affairs at TPG, a large private equity firm, before landing at Affirm. In her role at Affirm, she oversees the core functions of building the brand, including brand and partner marketing, creative, paid activations, social media, and communications. On the show today, Alan and Erika talk about Affirm’s place in the ever-growing buy now, pay later market as a more honest, transparent, and flexible alternative to credit cards for over 17 million active consumers and over 290,000 merchants. Erika tells us about the role buy now, pay later has in the overall marketplace and where she believes the industry is headed. She also gives us an overview of how she and her team are driving growth and customer acquisition for their retail partners, what she sees as the role of marketing as a whole, and why marketers have to always be adapting, changing, and embracing fluidity. She drives this point home by identifying those as the same attributes she looks for in new hires and telling us how her team embraces those qualities to continuously find new opportunities for value creation. In this episode, you'll learn about:
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| 316: The Power of the Open Internet with The Trade Desk’s Ian Colley | 15 Jun 2022 | 00:23:04 | |
Ian Colley has worn many hats, from working as a chicken processor in his college days to his current role as CMO at The Trade Desk. He joins the show to share what he's learned about marketing, communications, and data-driven advertising from the variety of roles he's played. In this episode, Alan and Ian discuss the open internet and how it allows you to manage your campaign spend more precisely, reach your entire audience, and make data-driven decisions.
Key Highlights [02:00] Ian's career path, from large corporation to startup [04:30] Crossover between communications and marketing [08:30] The power of the open internet [10:30] Reaching your entire market with connected television [13:30] How The Trade Desk helps modern marketers [15:30] The transformation of journalism [17:00] An experience that defines Ian [18:45] Ian's advice for his younger self [19:30] What marketers should be learning more about [21:30] Brands Ian is fascinated by [23:00] The biggest opportunity and threat for marketers today Resources Mentioned:
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| 315: Leaning into “and” as a CMO with Jenny Rooney, Co-Founder of Black Glass CMO House | 08 Jun 2022 | 00:38:57 | |
Jenny Rooney is the Managing Director and Co-Founder of Black Glass CMO House, a new membership club for CMOs focused on empowering, inspiring, and supporting the person behind the title. Before starting CMO House, Jenny spent over a decade with the Forbes CMO Network Team, where she managed content and events critical to executive-level marketing decision-makers. In this episode, Alan and Jenny discuss defining your unique skills and purpose. Jenny shares that the CMO role is full of nuance, and, to be successful, you have to embrace the “and” that comes with it. Listen to learn how to uncover your marketing superpowers and harness them for holistic growth. In this episode, you'll learn:
Things to listen for: [01:00] Jenny's career path [04:00] What differentiates CMO House from other organizations [07:35] Welcoming diverse perspectives [09:00] Qualities of great CMOs [11:00] Weathering challenges in marketing [15:30] Adapting to new ways of working with tight constraints [19:30] Clarifying your skills and purpose [24:00] Approaching the metaverse [27:30] Using business for good [31:00] The role of CMOs in driving growth [34:00] Re-defining creativity [37:15] Transitioning from CMO to CEO [40:00] Embracing the nuance of the CMO role [44:45] What marketers need to learn more about Resources Mentioned:
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| 314: Technology, Touch, and Trust with Truist’s Vinoo Vijay | 01 Jun 2022 | 00:37:23 | |
Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist. In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing. Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success. In this episode, you'll learn:
Things to listen for: [03:00] Vinoo's career journey and passion for finance [08:00] Making a positive impact as a company [11:30] Managing the evolution of Truist [13:00] Creating a space where people want to be [15:30] Developing and positioning the Truist brand [20:45] Reinforcing purpose on a daily basis [23:00] Aligning personal and organizational purpose [26:00] Connecting client experience with business needs [30:00] Vinoo's vision for strategic marketing [35:30] What CMOs need to do to be successful [36:15] What marketers should be learning more about [38:20] The biggest threat and opportunity for marketers today Resources Mentioned:
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| 313: Becoming a Market Maker with Pernod Ricard’s Pam Forbus | 25 May 2022 | 00:42:34 | |
Pam Forbus is the CMO of Pernod Ricard, where she focuses on building trusted brands through consumer-centric marketing. Pam is the leader behind many recognizable Absolut campaigns, including #VoteResponsibly and #MixResponsibly. Prior to joining the Pernod Ricard team, Pam spent two decades leading teams at Disney, PepsiCo, and Frito-Lay. Throughout her career, Pam has navigated challenging times, from the ‘08 financial crisis to the COVID-19 pandemic, and has come out stronger on the other side. On the show today, Alan and Pam discuss how the pandemic changed the way she approaches marketing and the importance of responsible marketing, especially for a spirits brand. Pam shares how she successfully builds trusted brands through consumer-centric marketing and how her team is approaching consumer trends, including premiumization and in-home consumption. In this episode, you'll learn:
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| 312: Finding the Right Person, Message, and Moment with PGA TOUR SuperStore’s Jill Thomas | 18 May 2022 | 00:37:16 | |
Some people see golf as a sport for the elite, but the truth is 75% of golf courses in the U.S. are open to the public. Golf players are more diverse than ever, and brands like PGA TOUR SuperStore are committed to continuing to make the sport inclusive to all. Jill Thomas is PGA TOUR SuperStore's CMO and leads her team in modernizing their marketing strategy as their audience grows. Jill has more than 25 years of senior leadership with a consistent record of growth at some of the world's most admired companies, including The Walt Disney Company, Cinnabon, Yum! Brands, Edible Arrangements, and PepsiCo. In this episode, Jill and Alan talk about the strategies that enable brand growth, Jill's formula for marketing nirvana, and how to reach new audiences. Later on, they discuss what endears brands to us and why you need to lean into evolving technology in your marketing strategy. In this episode, you'll learn:
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| 311: How to Skyrocket Your Social Growth with Banfield Pet Hospital’s Lisa Stockmon | 11 May 2022 | 00:20:50 | |
Lisa Stockmon is the Chief Marketing Officer at Banfield Pet Hospitals. Lisa leads the development and execution of Banfield's innovative integrated marketing strategy, ensuring it supports the organization's strategic vision, aligns with its purpose, and drives revenue. In this episode Alan and Lisa discuss what led to Banfield's recent 400% growth in social followers and 104% increase in content interaction on Instagram. Lisa also shares the role curiosity has played in successfully engaging Gen Z in her marketing strategy. Listen to learn how to adapt to the shifting market and skyrocket your social growth. In this episode, you'll learn:
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| 310: Leading Through 7X Growth with Qualcomm’s Don McGuire | 04 May 2022 | 00:50:58 | |
Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself. Listen in to learn how to elevate your brand and prepare for rapid growth. In this episode, you'll learn:
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| 309: The Power of Streaming Ads with Roku’s Jordan Rost | 27 Apr 2022 | 00:31:19 | |
As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture. On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience. Listen in to learn more. In this episode, you'll learn:
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Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information. | |||
| 308: Pivoting Well with Meetup’s David Siegel | 20 Apr 2022 | 00:38:37 | |
David Seigel is the CEO of Meetup, author of Decide and Conquer, Professor of Management at Columbia University, and host of Keep Connected podcast. **He's served as an influential leader at many organizations, including Investopedia, Seeking Alpha, and 1-800-Flowers. David and his team at Meetup are working to cure the loneliness epidemic by connecting people to each other. They've navigated major pivots throughout the pandemic as an in-person-first organization, and David has a lot to share about what he's learned. On the show today, Alan and David talk about how Meetup adjusted their tactics while remaining true to their mission. Later on, they discuss the power of community in our individual lives and at a business level. David also explains how an engaged community can decentralize your marketing for the better by serving as your most valuable brand ambassadors. Listen in to learn more. In this episode, you'll learn:
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| 307: Prioritizing Ad Privacy with Google’s David Temkin | 13 Apr 2022 | 00:27:25 | |
David Temkin is the Director of Product Management, Ads Privacy, and User Trust at Google. He leads the product management team responsible for ads privacy. His team is focused on delivering privacy-first monetization product changes that are driven by the changing regulatory environment. They are also responsible for transparency control for ads all across Google's ad business. On the show today, Alan and David talk about his role and what privacy and the combination of privacy and trust mean. Later, David shares his thoughts on how marketers should be thinking about ads privacy and what we need to do to get consumers on board in understanding its importance. At the end they also discuss the removal of third-party cookies and what it means for effectively deploying ad campaigns. Listen in to learn more. In this episode, you'll learn:
Key Highlights [01:33] David's journalism career [02:54] Understanding David's role [04:34] What to prioritize with privacy [06:37] Consumer trust with social media [08:52] Convincing your business to prioritize user privacy [10:19] Getting consumers to take privacy seriously [12:45] How Google builds transparency and choice into its ad products [14:56] The removal of third-party cookies [18:20] Advice for marketers in a cookie-less world [20:54] An experience that defines David [23:42] David's advice for his younger self [24:15] What marketers should be learning more about [25:29] The biggest threat and opportunity for marketers Resources Mentioned:
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Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information. | |||
| 422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk | 05 Jun 2024 | 00:35:52 | |
Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina says this taught her a lot about marketing and gave her the first insights into consumer-based selling and asking the right questions that have continuously developed throughout her career. Prior to joining Hootsuite, Elina led marketing at WooCommerce, Small Business Marketing at Meta, spent nearly a decade at PayPal/eBay, and ran consumer and digital advertising at Visa. On the show today, Alan and Elina talk about Hootsuite's new Social Media Consumer Report, key takeaways and insights markets should be thinking about in terms of making their brands more relevant and authentic, and the biggest mistakes brands make on social media. They also talk about the design thinking and human-centered marketing philosophy she utilizes to solve consumer's real pain points, what it was like to be a digital marketer and social media manager before those terms even existed, and where social media is going in the future. In this episode, you'll learn about:
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| 306: Earning the Customer Relationship with Vista’s Ricky Engelberg | 06 Apr 2022 | 00:43:47 | |
Ricky Engelberg is the Executive Vice President and Chief Marketing Officer at Vista. Vista is a marketing partner to millions of small businesses around the world. As CMO, he oversees important functions such as customer experience and digital product. In this episode Alan and Ricky discuss his early career in the entertainment industry in Athens, Georgia, and how that has shaped his career and how he sees the world today. Tune in to hear more about how the experience made him realize the importance of finding your audience and investing in relationships to make them successful. In this episode, you'll learn:
Key Highlights [01:41] Ricky's early entertainment career [04:37] Learning how to find the right audience [09:23] Vista's mission and vision[13:26] Building customer relationships [15:54] The shift to partnerships in creating brand awareness [19:12] Vista's partnership with Humberto Leon [24:40] The ingredients for a successful partnership [29:22] An experience that makes Ricky who he is today [31:43] Ricky's advice to his younger self [34:34] What marketers should be learning more about [39:19] The biggest threat and opportunity to marketers Resources Mentioned:
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| 305: Being Curious Enough to Fill the Gap with Lindsay McCormick | 30 Mar 2022 | 00:29:28 | |
Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it's the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world's most sustainable personal care company. Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and since then they've added several other products to the Bite brand umbrella. In this episode Alan and Lindsay discuss her path to founding the company, as well as the moment she turned down a six-figure deal from both Mark Cuban and Kevin O'Leary on Shark Tank. Listen to the full episode to learn more about filling a market gap and always having an innovative mindset. In this episode, you'll learn:
Key Highlights [01:44] Lindsay's favorite outdoor activities [02:42] The path to founding Bite [03:55] From TV to toothpaste [05:52] Bite's mission and vision [07:11] Adding other products to the brand [09:25] Becoming an amateur chemist [11:04] Working two jobs to build Bite [13:43] Presenting to Shark Tank [16:12] Marketing products through advocates [19:45] Experimenting with digital marketing [21:54] An experience that's made Lindsay who she is [24:10] Lindsay's advice for her younger self [24:30] What marketers should be learning more about [26:11] Brands and organizations Lindsay follows [27:44] The biggest threat and opportunity for marketers Resources Mentioned:
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| 304: Challenging vs. Disrupting with John Sheldon | 23 Mar 2022 | 00:32:32 | |
Did you know that 60% of counties in the US do not have an orthodontist within the county? So, what do those people do when they find themselves needing orthodontic care? This is the question that John Sheldon set out to answer. John is the Chief Marketing Officer at SmileDirectClub where they are leading the charge with accessibility, increased convenience, and at a lower cost than competitors of orthodontic care. In this episode, Alan and John discuss how the company started out as a disruptor and is moving towards becoming a challenger against their primary competitor. Listen to the full episode to learn more about the benefits of challenging the market and how the customer experience plays a key role. In this episode, you'll learn:
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| 303: Learning to Find Your Own Voice with Simple Practice’s Smita Wadhawan | 16 Mar 2022 | 00:34:12 | |
Smita Wadhawan is the CMO at Simple Practice, a company that provides technology to private practice therapists and other practitioners. They've been around for 10 years and serve over 100 thousand practitioners. In this episode, Alan and Smita discuss her journey from India to the US and her career path from companies like PayPal and GoDaddy to Simple Practice. During her early years, Smita shares how she learned to embrace a growth mindset and find her own voice—both traits that have served her well as CMO. Later in the conversation, Smita also shares her view about moving from product marketing to a go-to-market strategy, how to plan that launch, and how good leadership plays a key role. Listen to the full episode to learn more. In this episode, you'll learn:
Key Highlights [01:24] Growing up in India [02:58] Smita's career journey [05:40] What brought Smita to the US [07:19] Who Simple Practice serves [09:36] Smita's first impression of the US [11:28] Finding her voice [15:01] Product marketing as the foundation for strong marketing [17:03] Moving from product marketing to go-to-market strategy [19:00] How go-to-market works at Simple Practice [19:56] How Smita thinks about leadership [23:52] An experience that shaped Smita [26:28] Smita's advice to her younger self [27:46] What marketers should be learning more about [29:48] The brands and organizations Smita follows [31:50] The biggest threat and opportunity for marketers Resources Mentioned:
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| 302: Using Creativity to Support a Nation with Fabio Baracho and Alejandro Gershberg | 09 Mar 2022 | 00:55:46 | |
Fabio Baracho, VP of Marketing, and Alejandro Gershberg, Marketing Director at Grupo Modelo, part of Anheuser-Busch InBev, the largest brewery in Mexico. In this episode, Alan, Fabio, and Alex discuss Grupo Modelo's response to the COVID-19 pandemic in Mexico. A huge part of this response was envisioning “The Match of the Ages” which occurred when the world felt most isolated and cultural gatherings came to a halt. Soccer is a Mexican cultural icon. Despite any division the country faces, soccer is the great unifier. But during the pandemic, all games were canceled for more than 60 days. As a way to reunite the country and give back to the people, Grupo Modelo created a brand new 90-minute soccer game from scratch with the country's two biggest rivals using 70 years' worth of historical footage. The game, which aired at zero cost on all major networks, became the highest earned media in the history of the brand. The initiative, El Classico de la Historia, became the first Mexican brand to win a Titanium Lion in the history of the Cannes Lion International Festival of Creativity for Corona brand. Listen to the full conversation as they discuss the process behind creating the soccer game and how they used the talent and creativity of their employees to help a nation. In this episode, you'll learn:
Key Highlights [02:02] How Alex ended up in marketing [03:44] Fabio's path to marketing [05:44] The role of VP of Marketing [07:02] The role of Marketing Director [08:22] Connecting creativity and data [10:54] The essence of Grupo Modelo [13:29] How Grupo Model supported Mexicans during the pandemic [19:33] Envisioning the “Match of the Ages” [22:54] Building the equivalent of a virtual Super Bowl [29:33] Bringing brands together to support a nation [36:01] Creating a sense of pride for the Mexican people [40:31] An experience that makes Fabio who he is today [42:24] An experience that makes Alex who he is today [44:52] A topic marketers should be learning more about [49:31] The threats and opportunities facing marketers Sponsors of this episode:
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| 301: The 7 Global Marketing Trends You Need to Know with Deloitte’s Jennifer Veenstra | 02 Mar 2022 | 00:31:35 | |
Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program. In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte's 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings and how each of the seven trends can impact marketers' strategies today. Later in the episode, Alan and Jennifer dig deep into three of them: building the intelligent creative engine, designing a human-first data experience, and elevating the hybrid experience. Listen to the full episode to learn why they are so important. In this episode, you'll learn:
Key Highlights [01:40] Jennifer was a professional shredder [02:54] Jennifer's path to Deloitte [04:20] What is Deloitte's CMO program [06:12] Seven global marketing trends to watch [10:34] Building the intelligent creative engine [15:32] Designing a human-first data experience [20:00] Elevating the hybrid experience [22:22] Comparing experiences across industries [24:28] An experience that defines Jennifer [26:31] Jennifer's advice to her younger self [27:05] What marketers should be learning more about [28:09] The brands and causes Jennifer follows [29:12] The biggest threat and opportunity for marketers Resources Mentioned:
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| 300: Innovating When You’re Already Digital-First with Quontic Bank’s Aaron Wollner | 23 Feb 2022 | 00:33:13 | |
Aaron Wollner is the CMO at Quontic Bank where he is helping lead the charge of becoming the first digital bank in the metaverse. On the show today, Alan and Aaron discuss his path to becoming CMO, where he got his start, and how multi-variate testing and other analytical approaches led to his belief around how to be data-led in a responsible way. Later, they discuss how Quantic Bank is an adaptive digital bank and how they are pursuing banking in the metaverse. In this episode, you'll learn:
Key Highlights [01:30] Aaron's take on being data-driven [04:00] Aaron's path to becoming CMO [06:47] What it means to be an adaptive digital bank [08:02] How Quontic was born [10:03] How to innovate a digital bank [11:37] Scaling and growing the market [14:01] Building brand guidelines [15:40] Investing in people versus technology [17:44] Balancing what's worth measuring with what's not [21:42] An experience that defines Aaron [24:06] Aaron's advice to his younger self [26:49] Becoming the first digital bank in the digital metaverse [28:29] The brands and organizations Aaron follows [30:46] The biggest threat and opportunity for marketers Sponsors of this episode:
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| 299: Tackling Complex Business Problems with Boeing’s Ed Dandridge | 16 Feb 2022 | 00:45:37 | |
Ed Dandridge is the Senior Vice President and Chief Communications Officer at the Boeing Company. In this role, he serves on the executive council and oversees all aspects of Boeing's communications. In this episode, Alan and Ed discuss the many executive roles he has had in the past. They also discuss what attracts him to challenging the assignments like AIG after the financial crisis, or Boeing after the CEO transitions, as well as the max airplane challenges that the company has gone through. Listen to the full conversation to learn more about how Ed tackles complex business problems and how empathy is a key characteristic of diplomacy. In this episode, you'll learn:
Key Highlights [02:50] Ed's favorite memories living abroad [05:25] How Ed got into Tufts [09:13] Hired on at ABC [11:30] The intersection of diplomacy and business in Ed's career [17:09] How Ed finds his next challenge [19:29] What to think about when solving complex business problems [21:15] What's coming for marketers in 2022? [24:04] The balance of external vs. internal [27:49] Ed's advice on retaining top talent [31:02] Empathy is the heart of diplomacy [37:05] An experience that defines Ed [40:15] Ed's advice to his younger self [41:01] What marketers should be learning more about [42:14] The brands and organizations Ed follows [43:23] The biggest threat and opportunity for marketers Sponsors of this episode:
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| 298: Where Purpose Matters Most with Attest’s Jeremy King | 09 Feb 2022 | 00:46:54 | |
Jeremy King is the CEO and founder of Attest. It's a fast scaling SaaS technology business focused on the market research industry, based in London and New York. Prior to Attest, Jeremy spent nine years with McKinsey & Company. Undoubtedly, research is in his blood. In this episode, Alan and Jeremy discuss his love of Marine life and how it spurred him to found Attest. Later on, they also talk about some research they jointly executed about purpose. Jeremy observes that “Purpose is the Tesla of marketing”, meaning everyone wants to talk about it, but is it really where marketers should focus? Listen to the full interview as Alan and Jeremy “get under the hood” on how consumers actually perceive purpose and how marketers should be thinking about it in their strategies. In this episode, you'll learn:
Key Highlights [01:58] Why Jeremy loves the Peacock Mantis Shrimp [06:16] How Jeremy ended up founding a research firm [08:58] What Attest does [12:48] The Tesla of marketing [17:01] Differentiating your brand outside of purpose [19:19] The demographic breakdown [21:55] How social media plays a role [27:45] Consumer thoughts on brands' response to the pandemic [35:05] An experience that defines Jeremy [38:18] Jeremy's advice to his younger self [39:09] What marketers should be learning more about [41:38] The brands and organizations Jeremy follows [44:08] The biggest threat or opportunity for marketers Resources Mentioned:
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| 297: Integrating Conversational Marketing into the Buyer Journey with Mark Kilens | 02 Feb 2022 | 00:44:06 | |
Mark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth. In this episode, Alan and Mark break down Drift's 2021 State of Conversational Marketing report. They also talk about what conversational marketing is, how Drift approaches it, and how marketers need to think about conversation as they build their marketing and sales enablement functions. Later in the interview, Alan and Mark discuss how Drift is a unique brand and also how Mark sees content service and education actually helping to drive their marketing efforts. Listen to the full conversation to hear more about how to implement a holistic conversational strategy for marketing and sales. What's part of the secret sauce? The buyer should be at the center of everything you do. In this episode, you'll learn:
Key Highlights [01:38] Mark invented a snow-making machine [04:11] Mark's path to becoming VP of Content and Community [07:09] The State of Conversation Marketing report [09:36] The need to use digital marketing tools and techniques [13:00] Why you should keep the buyer at the center [17:14] What marketing looks like in the conversational commerce [21:00] Showing your personality through AI [24:41] Why Drift cares about investing in content [28:12] How content education plays into the lifecycle of a customer [32:21] An experience that makes Mark who he is today [34:21] Mark's advice to his younger self [35:37] What marketers should be learning more about [39:50] The brands and organizations Mark follows [41:24] The biggest threat and opportunity for marketers Resources Mentioned:
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| 421: Important Findings from the CMO Survey with Christine Moorman, Sr. Professor of Business Administration at Duke University | 29 May 2024 | 00:42:52 | |
Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encouragement of her mentors, she came to see it was the best path for her to pursue. After she received her Bachelor of Science in Marketing and Political Science from Northern Kentucky University, she immediately went on to the University of Pittsburgh, where she got her Ph.D. and MBA in Marketing. In 2008, Christine saw the need for something in her field that would provide benchmarks and elevate the voice of marketers. This led her to found The CMO Survey, which she manages to this day, which gathers and shares insights from marketing leaders to forecast market trends, measure marketing excellence, and enhance marketing's impact on organizations and society. On the show today, Alan and Christine talk about some of the key findings of the survey, including how budgets are moving, the percentage of revenue for marketing spent at different kinds of companies, and the percent of sales versus the percent of the overall budget. They also discuss the types of metrics marketers are tracking and what implications those choices have for being able to communicate the value of marketing. This leads them into a conversation about the rise of technology and martech spending, as well as some important findings around the utilization of these tools and what could be causing gaps in anticipated value. The ROI question continues as Christine outlines her findings on trends of decreased DEI spend and ways companies could address the effectiveness of important DEI efforts. In this episode, you'll learn about:
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| 296: Unpacking the Growth Triple Play with McKinsey’s Biljana Cvetanovski | 26 Jan 2022 | 00:27:28 | |
Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel. In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three core elements create extensive results for companies. Biljana says she has an “impatience for impact and growth” and shares how others can pave the path for growth in their organization. In this episode, you'll learn:
Key Highlights [01:20] Getting her start in trades [03:50] A “random walk” through academia [08:56] McKinsey's research on growth, creativity, analytics, and purpose [13:15] Combining all aspects for marketing success [17:02] Integrating talent in the conversation [19:23] Deepening the idea of purpose and what it means [21:25] How marketers need to work differently with the growth triple-play [23:20] What marketers need to be implementing immediately [25:48] What marketers should be learning more about [26:22] The biggest threat and opportunity for marketers today Resources Mentioned:
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Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information. | |||
| BONUS: What if? So What? Hosts Ask Alan His Own Questions | 25 Jan 2022 | 00:16:32 | |
We have two special treats in the RSS feed for loyal marketing listeners - a What if? So What? podcast drop with Alan as a guest and a Bonus episode with the hosts of What if? So What?, Kim Williams-Czopek and Jim Hertzfeld, asking Alan his own questions he asks all his guests. For this bonus episode, Alan thought it would be fun to turn the tables. So today, Kim and Jim are going to pose questions to Alan.
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| Bonus: What if? So what? podcast interview of Alan Hart | 25 Jan 2022 | 00:35:51 | |
What if the key to digital success is getting back to basics? An Interview With Alan Hart. This is a special feed drop from What if? So what? podcast. Check them out! In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today's environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. Keywords: digital marketing, personalization, customization, ai Publish date: Jan 25 Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information. | |||