Most entrepreneurs ask: "How do I get my first client?"

My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically.

When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money.

But I understood something most don't: Your playing small does not serve the world.

• In this Marketing Speak episode, I reveal:

• The "willing suspension of disbelief" that opens miraculous opportunities 

• Why I transform every interaction with the intention to "reveal light"

• How trusting your gut is actually receiving divine guidance (not just random intuition) 

• The NetConcepts pivot from web agency to SEO powerhouse after the Target audit

Whether you believe in spiritual business practices or not, I offer a compelling invitation: Try it as an experiment. Get into a high vibration and ask for guidance on which prospect to contact.

What's the worst that could happen? You might just double your sales. Repeatedly. 📈

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/527.

Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand.

Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too.

In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever.

What we covered: 

→ Why content publishers often outrank established industry brands (and what to learn from them) 

→ How to identify indirect competitors with superior SEO knowledge 

→ The SparkToro tool that reveals exactly which hashtags your audience is using 

→ Why your personal website matters more than just having an "About the Founder" page

Based on my work with major brands over three decades, I share proven strategies to ensure everything on page one—for both your personal name AND your company—either supports your narrative or gets pushed off entirely.

This isn't about gaming the system. It's about strategic positioning that builds lasting digital authority.  Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/526.

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search.

John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape.

Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization.

Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/517.

It's important to know your talents and expertise and cultivate them for your business. In this episode of Marketing Speak, we explore how to scale your business growth through content and SEO while also stepping back from day-to-day operations.

Graham Robins, the mastermind behind A & A Custom Brokers and BorderBuddy, is on a mission to make business borders disappear. His expertise lies in digitizing the customs clearance process in the US and Canada for carriers, digital platforms, importers/exporters, and customs brokers. 🛃

Discover how to captivate your audience, navigate disruptions, and turn challenges into triumphs.This episode is a goldmine of insights for marketers, entrepreneurs, and anyone who wants to grow and succeed in the digital landscape! 🚀✨

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/427.

Mastering the art of generating recurring revenue is critical for any business aiming to scale. My guest today, Stu McLaren, knows this well. Since 2008, Stu has worked closely with thousands of entrepreneurs to transform their expertise into profitable membership sites generating up to 8-figures annually.

With his wife Amy, Stu also started a charity called Village Impact that has built 15 schools in rural Kenya. He shares how this philanthropic mission taught him the mindset shift of making money to do good.

In this episode, we explore Stu's origin story and how he went from money guilt to embracing wealth as a way to increase impact. He explains his 3-part framework for growing a business by focusing on traffic, conversion, and retention. Stu shares specifics on how he achieves 95% membership retention rates.

We also discuss actionable habits like constant testing and immersing yourself in supportive masterminds. Stu reveals his strategies for donating revenue and involving his team in giving back. It's a wide-ranging conversation about doing business with both purpose and profit. Stu provides valuable insights for entrepreneurs looking to build recurring revenue models that make a true difference in the world. So, without any further ado, on with the show! 

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/426.

In this week's episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more. 

Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chart®.

Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.

Start simply, evolve steadily. If you want to improve your local search marketing results, you don't want to miss our latest Marketing Speak episode. Mike Stewart of Rise Local joins us to discuss review management, online reputation, hiring the right team, and more critical strategies for local businesses. 

In 2015, Mike embarked on a groundbreaking journey by founding Rise Local. His passion for promoting businesses traces back to his extensive career in Yellow Pages marketing, where he played a pivotal role in steering businesses through the digital revolution of the early 2000s. Mike's expertise includes directional marketing, sales, and internet marketing, and he's a pioneer in adapting to the ever-evolving digital landscape. Today, he focuses on driving organic searches to clients' websites through local search marketing. 🌐📈 Tune in now to boost your organic visibility and conversion rates!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/424.

You should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences.

Kelvin shares his remarkable start in local meetups and how he's embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships.

Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!🎙️✨ Don't miss out—let's dive into the show!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.

If you don't create marketing plans and strategies for your business, your growth and success may stagnate. Discover unconventional business and life wisdom from real estate mogul Ross Hamilton! In this episode of Marketing Speak, Ross goes beyond marketing tactics and dives deep into how to leverage intuition, stoicism, and journaling to program your reality and manifest the success you desire.

Ross shares how to surround yourself with high achievers, use forcing functions, and communicate with your future self to accelerate your growth and interrupt limiting patterns. You'll also get his top tips on how to get started in real estate investing and use it to build your wealth. Don't miss this jam-packed episode!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/422.

Learn how to build powerful habits and become "indistractable." In this week's Marketing Speak episode, we're thrilled to feature Nir Eyal, a true expert on the art of habit-forming products.

Nir Eyal is the author of the bestsellers, Hooked: How to Build Habit-Forming Products, and, Indistractable: How to Control Your Attention and Choose Your Life. Not only has he lectured at Stanford Graduate School of Business and the Design School, but he's also a seasoned entrepreneur who has successfully sold two tech companies.

In this episode, Nir shares invaluable insights on how to empower users to make conscious product choices and make them non-manipulable. His valuable ideas on how to build positive habits and regain control of your attention allow Nir's lessons to transform lives.

Tune in to discover secrets to help you create valuable products without trapping users!🎙️🎧

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/421.

Upward trajectory is the objective with SEO. 📈 In the latest episode of the Marketing Speak Podcast with our guest, Kaspar Szymanski, we explore how to resolve complex SEO issues.

Kaspar is a renowned SEO expert and a former senior member of the famed Google Search team. As one of the few former Googlers with extensive experience in policy driving, webspam hunting, and webmaster outreach, Kaspar now dedicates his expertise to helping websites to recover from Google penalties and enhance their visibility in search engine results.

If you're serious about SEO and want to navigate the ever-changing landscape of search engines successfully, this episode is a must-listen. Kaspar shares invaluable insights on complex SEO challenges, what makes disavow files truly effective, and how to prioritize your SEO strategies. Tune in now! ✨

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/420.

Learn how to get the most from AI assistants like ChatGPT. In the latest episode of the Marketing Speak podcast, we interviewed link analysis and AI expert Christoph Cemper to discover valuable AI insights. 🎙️🤖 

In 2003, Christoph C. Cemper's journey began in online marketing through providing SEO consulting and link-building services. Recognizing the need for reliable SEO software, he developed his first tools in 2006. His tools laid the foundation for the comprehensive LinkResearchTools (LRT), which launched in 2009. LRT provides a toolbox of 21 dynamic tools and continually adapts to Google's ever-evolving landscape. 

In this episode, Christoph reveals how crafting precise prompts is the new "source code" for generative AI and why you should invest in perfecting your prompts. Discover the nuances of "prompt drift" as AI models evolve and how tools like AIPRM can help you stay on top of your game. Learn about the benefits of sharing and collaborating within AI communities too. Don't miss out on these game-changing insights! Tune in now to supercharge your AI strategy. 🎙️🌟

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/419.

In order to experience local business success, we need to stay on top of digital trends. In the latest episode of the Marketing Speak podcast, Frank Demming shares his wisdom and valuable insights on local marketing. 

Frank Demming owns and operates Local Business Marketing Solutions, a lead-generation digital marketing agency. Frank's expertise allows him to help small law firms boost their revenue through proven online marketing practices.  

Tune in to learn key strategies in niche marketing, targeted display ads, Google My Business profile optimization, and how to leverage AI tools.📈🚀

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/418.

🚀 Most authors waste thousands chasing vanity metrics like Amazon "Best Seller" tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth.

With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to use Amazon & Meta ads strategically to scale.

🎧 Listen now to learn how to turn your book into a lead-gen engine!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/516.

Our greatest life gains grow from carefully-built relationships. 💪 In this week's Marketing Speak Podcast episode with the incredible Dino Watt, we explore how to create a thriving, productive, and world-class culture in your workplace🌟

Dino is a visionary who understands the importance of cultivating relationships and harnessing the power of strong teamwork. His years of experience in transforming businesses lend to his invaluable insights on how to elevate your company to new heights. 🚀

Don't miss out on these transformative lessons! Tune in now and take your business culture to the next level. 🎧

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/417.

Build a highly effective team and systematize your business for success. In this week's Marketing Speak Podcast episode, we dive into the world of SYSTEMology with our incredible guest, James Brown! 

James Brown is a seasoned business consultant with over 20 years of experience helping organizations implement systems and processes to improve team productivity, efficiency, and overall business performance. He's worked across diverse industries, from manufacturing and construction to professional services and tourism, and has developed a deep understanding of the challenges faced by small businesses.

James has partnered with SYSTEMology to run their group training programs and has helped hundreds of people worldwide implement this simple yet powerful methodology. His broad industry background and profound understanding of business challenges allows him to offer innovative and effective solutions for businesses to simplify their operations and maximize team ownership. 💡

Tune in to discover the game-changing insights James shares in this episode! Learn how to simplify your business operations, empower your team, and achieve the success of your dreams. Tune in! 🌐

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/416.

Innovation begins with empathy. In the latest episode of the Marketing Speak podcast, we're thrilled to feature a true trailblazer in education and AI -– Dr. Sabba Quidwai!

Dr. Quidwai believes that innovative cultures are rooted in empathy. Her incredible journey has taken her from a position as a high school teacher on the front lines of education to a distinguished education executive at Apple. Today, Dr. Quidwai collaborates with organizations to redesign schools and instill young minds with the mindset and skills to thrive in an AI-driven future. She also hosts the thought-provoking Designing Schools podcast and has released a captivating documentary based on her research on design thinking in K-12 education.

Join us as we dive deep into the world of education and AI. Discover how design thinking can revolutionize K-12 education and empower young learners with the tools they need to succeed. We also explore the implications of AI in schools, and discuss how we can foster creativity and preserve children's imagination in this rapidly evolving landscape. The future of education and innovation await  -– and Sabba offers remarkable insights you won't want to miss. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/415.

It's important to use "street smarts" to leverage AI in effective link-building and SEO practices. 🤖 In our latest Marketing Speak podcast episode with our guest, Gareth Simpson, we dive into the fascinating world of link-building, SEO, and AI's role in both.

Gareth is the visionary founder of Seeker Digital—an SEO and outreach agency renowned for its work with e-commerce, enterprise, and SaaS brands. Gareth's impressive 15-year journey in the world of SEO has gifted him with unrivaled expertise. He has long stood at the forefront of the AI revolution, and harnesses AI's potential to drive exceptional results for his clients. 🚀

In this episode, you'll gain priceless insights into the dynamic world of link-building, supercharged by the unstoppable force of AI. The landscape is changing, and we're here to guide you through it. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/414.

You can't always guarantee the outcome of your business, but you can guarantee the effort you put into it. In this week's episode of the Marketing Speak Podcast, we had an insightful conversation with Michael Zipursky! 🎧

Michael Zipursky is the co-founder and CEO of Consulting Success®. Michael's expertise is unparalleled in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses. He has advised prestigious organizations like the Financial Times, Dow Jones, and RBC, and has played a pivotal role in launching new products globally for Panasonic. Michael is passionate about his work and has helped over 1000 consultants across 75 industries grow their annual revenues by 6 and 7 figures. 

This episode is a must-listen for anyone looking to supercharge their consulting game, gain invaluable insights, and achieve remarkable growth. Get ready to gain actionable takeaways that you can implement right away. 💡

Tune in now on Marketing Speak and get ready to elevate your consulting success! 🎧✨

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/413.

When you become a master in your profession, you need to learn to leverage and market your expertise. In this week's episode of the Marketing Speak Podcast, Stephan's guest, the brilliant AJ Kumar, shares his insights on the art of personal brand marketing. 

AJ is a Guru-maker with an impressive 15 years in digital marketing. He's on a mission to help individuals skyrocket to stardom within their respective fields through the power of brand-building content. His smart strategies for business and marketing empower people to become the go-to experts in their industries. 

With AJ's golden touch, clients have generated millions in online revenue, secured spots on the New York Times' Bestseller list, and landed television show spots. 

Tune in and uncover the secrets to personal brand success, learn to master smart moves that drive results, and get inspired by AJ's journey. 

Ready to ignite your brand and drive it to new heights? Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/412.

In order to sell your book, it's vital to strategize and ensure you're forging excellent content. In the latest episode of the Marketing Speak podcast, we're diving deep into the art of book marketing with a true master of the craft, Charlie Hoehn.

Charlie is the best-selling author of Play It Away, a transformative book that even Tony Robbins hails as "The cure to your stress!" Over 5 million readers engage with his enlightening articles, and Charlie brings a wealth of wisdom and experience to his work.

As we explore the nuances of effective book marketing, unveiling strategies that can elevate your literary endeavors to new heights, Charlie's personal journey will captivate you. 

Tune in for invaluable insights and a fresh perspective that will reshape your approach to marketing. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/411.

Most entrepreneurs encounter a rocky path to success. In the latest episode of the Marketing Speak podcast, join us as we chat with Brent D. Payne. From Google jail to multimillion-dollar setbacks, Brent's story is a rollercoaster of challenges and comeback wins.

Brent is a speaker, SEO expert, and digital marketing consultant. He spills the beans on the first publicly available tool to reshape the SEO landscape. Imagine optimizing every major content field on your website with just 2 minutes of human involvement! 

Get ready for a conversation that will open your eyes to the future of SEO and digital marketing. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/410.

Sometimes life throws us significant curveballs and we're left with no choice but to start over. This can feel devastating, but according to today's Get Yourself Optimized guest, Suzy Batiz, when everything falls apart it provides an excellent opportunity to start with a clean slate. Assess where you've been and where you want to go — the only way is up. 

Suzy is the founder and creator of extremely successful companies that are worth nine figures. Suzy, and her empire, are propelled by transformation. Her product, Poo-Pourri, transforms the bathroom in a heavenly-smelling sanctuary and she's transformed the household cleaning industry with the non-toxic, aromatherapy magic of her products. Suzy's growing portfolio of ALIVE OS™ courses allows people to fully experience life. Tune into the episode for inspirational life insights!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/409.

SYSTEMology studies systems and processes in organizations and organizational efficiency. In this episode of the Marketing Speak podcast, we're thrilled to have David Jenyns, author of Authority Content and SYSTEMology, as our brilliant guest. 🎙️ 

David Jenyns is an accomplished entrepreneur who made a mark by selling the iconic Melbourne Cricket Ground in his early twenties, and then founded Melbourne SEO Services.  David grew his expertise and, in 2016, created SYSTEMology, a game-changing platform that empowers business owners to implement scalable systems. Today, he leads a growing community of certified SYSTEMologists, conducts workshops, delivers powerful keynote addresses, hosts an engaging podcast, and passionately works to liberate business owners worldwide from their involvement in daily operational tasks.

This podcast is an absolute must-listen for entrepreneurs and business owners seeking to systemize their workflows. Discover the power of SYSTEMology and learn how to streamline your processes for optimal efficiency and growth. Don't miss out on this game-changing episode! 🎧

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/408.

💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees

This insight from Episode 515 explains why so many premium service websites fail to convert.

Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic surgery center) from a sparse, "clean" website into a conversion powerhouse.

Key breakthrough: When you have a high-ticket service, your brand MUST match that price point. Clean minimalism often reads as cheap or untrustworthy.

The strategic redesign included:

✅ Real team photos (not stock imagery)

✅ Social proof above the fold

✅ Strategic content organization

✅ Conversion-optimized user journeys

Result: Traffic doubled, keyword rankings soared, and lead quality improved dramatically.

Ready to stop leaving money on the table with an under-performing website?

🎧 Listen to the full teardown on Marketing Speak!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/515.

Purpose-driven focus fuels business success. This episode of the Marketing Speak podcast features Jason Morehouse, the founder and CEO of Checkfront, a SaaS platform revolutionizing the tourism industry.

Jason shares his incredible insights on Software as a Service (SaaS) platforms and how Checkfront, a powerful cloud-based online booking & e-commerce platform, transforms businesses worldwide. Checkfront has thousands of satisfied users across over 128 countries, and aims to eliminate the hassle of managing bookings and reservations online. Overbookings, manual administration, and missed sales are no longer obstacles, thanks to their innovative solutions!

Jason also discusses the power of trust within your company, the connection with online ecosystems that attract your target audience, and what drives entrepreneurs to success. 

Jason's expertise and insights will inspire you to take your SaaS strategy to new heights. So, if you're an entrepreneur, business owner, or simply curious about the world of SaaS platforms, this episode is an absolute must-listen. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/407.

Professionalism and dedication are universally key to successful sales. In this week's episode of Marketing Speak, the incredible Fred Diamond leads us to discover amazing sales game changers!

Fred Diamond hosts the Insights for Sales Game Changers Podcast, where he shares invaluable tips to improve sales and creative methods featuring top sales leaders from companies like Salesforce, IBM, Hilton, Oracle, and Nestle. His expertise and guidance will cause your sales game to soar to new heights.

If you want to become a better sales professional, this episode is a must-listen. Gain powerful insights and achieve outstanding results by applying the lessons Fred shares.

Prepare to transform your sales approach and take your career to the next level!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/406.

Blessings abound when you relentlessly pursue achievement, growth, impact lives, and expand the reach of your podcast. This week on the Marketing Speak podcast, the incredible Luke Storey shares his deep insights on the worlds of marketing and podcasting.

Luke Storey is a writer, meditation and metaphysics teacher, and lifestyle design expert. Luke launched The Life Stylist Podcast in 2016, and has hosted this top-rated series ever since. Over the past two decades, he's refined and cultivated the ultimate wellness lifestyle. Luke's teachings combine primal health, ancient spiritual practices, cutting-edge natural healing, and consciousness-expanding technologies to promote holistic health.

In this episode, Luke inspires and prepares us to level up our marketing game. Discover how powerful it can be to follow your intuition in your selection of podcast guests. Learn how genuine connections with your guests can create magic and unexpected opportunities. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/405.

In marketing, human elements make everything pop. In today's episode of the Marketing Speak podcast, our guest Draye Redfern shares his life and business challenges. Draye believes in Dr. Sean Stephenson's words: Life doesn't happen to you; it happens.

Draye founded multiple ventures, including Redfern Media, fractionalcmo.com, Ultimate Advisor Coaching, and bikecar.com, a cargo bike company for urban families. He is a true entrepreneur with features in Psychology Today, Forbes, Inc Magazine, and the Huffington Post.

In this episode, Draye shares his story of overcoming seemingly insurmountable struggles. His determination has played a pivotal role in his success. You'll be amazed to discover how influential his daily commutes have shaped his motivational and entrepreneurial mindset.

Prepare to be inspired as Draye unveils powerful life and marketing insights. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/404.

When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today's Marketing Speak podcast episode, I'm delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing.

Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing.

In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/403.

An entity is a concept you can describe and put into a database. In this episode of the Marketing Speak podcast, we're thrilled to feature Dixon Jones as he discusses entity SEO and how we can leverage specific strategies for our branding. 

Dixon is the author of the highly acclaimed book, Entity SEO, and the CEO of the cutting-edge entity SEO tool, InLinks. With over 20 years of experience, he is a prominent SEO speaker and thought leader in the industry. Prior to his role as InLinks CEO, Dixon served as the Chief Marketing Officer at Majestic, which solidified his expertise in the field.

In this episode, Dixon and I discuss entity SEO and explore how it can transform your online presence. Dixon shares invaluable insights and practical tips to help you optimize your brand's visibility and relevance in search engine results.

Don't miss out on this conversation with one of the industry's finest minds. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/402.

Beyond building an audience, podcasting is an amazing collaboration engine. In this week's Marketing Speak podcast episode, the mastermind behind the Conscious Creators, Sachit Gupta, shares the untapped potential of podcasting.

Sachit Gupta is the renowned Creator Whisperer, a leading podcaster, and a trusted business consultant. He empowers podcasters, creators, brands, and businesses to construct, expand, and amplify their online platforms to reach millions. As the force behind Platforms Media, Sachit has collaborated with esteemed clients such as Rohit Sharma (Captain of the Indian cricket team and Restless Action Drink), Tim Ferriss (renowned author and podcaster), and Seth Godin's altMBA. Sachit enables people to develop successful podcasts, generate income, and significantly expand their audiences. His ultimate mission is to empower over 1 million creators worldwide to achieve their goals.

In this episode, Sachit unveils his insider tips and strategies to successfully grow businesses through podcasting. You don't want to miss out on this golden opportunity. Get ready to gain valuable insights and kick-start your own podcasting journey. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/401.

Understanding data leverages your engagement with your audience. Today's Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik.

Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He's received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy.

Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business's digital presence. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.

The universe's infinite wisdom allows people to reveal more light and make a bigger impact. In the latest episode of the Marketing Speak podcast, the brilliant Ryan Levesque joins us as we dive deep into the world of marketing and personal growth.

Ryan Levesque is an industry-leading entrepreneur, bestselling author, and marketing expert who has helped countless individuals and businesses thrive. His insights and strategies are nothing short of game-changing!

This episode discusses the powerful Hybrid Expert Model, reframing "no's" in our lives, achieving freedom and flexibility in our business, and the three pillars to sales success: attract, enroll, and deliver.

Whether you're an aspiring entrepreneur or a seasoned marketer, this episode is a must-listen. We unpack valuable lessons that will empower you to supercharge your business growth. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/399.

AI is a systemic shift for business, culture, and humanity. In this episode of Marketing Speak, I'm joined by an incredible guest, Peter Swain. Through our discussion, Peter introduces the fascinating world of AI and its transformative impact on many industries.

Peter has a forward-thinking mindset and many years of experience, which allows him to understand and harness the power of AI. Peter shares his wealth of knowledge and provides practical guidance for navigating this evolving landscape. Peter's upcoming book, You Can Be Proud or Rich, encapsulates 52 life lessons and captures highlights from his career journey.

Discover how AI is reshaping the business landscape by removing the traditional link between scarcity and value. Peter's expertise and deep understanding of AI will open your eyes to new possibilities and empower you to embrace this revolutionary technology. Whether you're an entrepreneur, marketer, or simply curious about AI's potential, this episode is a must-listen!

Don't miss the valuable insights and actionable advice that will empower you in this rapidly changing digital landscape. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/398.

While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values.

Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time.

His unconventional strategies:

🎯 Using podcast guesting for "relationship arbitrage"

🎯 Training AI on private client calls (not public content)

🎯 Non-dominant hand writing for breakthrough insights

🎯 Prayer before every AI session for better results

The game-changer: One podcast appearance led to a Walmart deal AND his first coaching client. That's the exponential power of human-to-human marketing.

Want to build your own relationship-driven business? Marketing Speak episode 514 breaks down his complete system. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/514.

When you're true to your mission and commit to changing others' lives, your business flourishes. In this episode of the Marketing Speak podcast, my good friend and the founder of Studio1 Design, Greg Merrilees, interviews me. Greg and I had a great time discussing SEO strategies. I also share insights on how to boost magnetic leads through effective website design and branding.

I want to give a huge shout-out to Studio1 Design for their amazing creativity, and the hard work they've put into my websites. When it comes to achieving marketing goals, a reliable and talented team can make all the difference.

Check out this episode for valuable insights and tips on how to build your social proof, SEO tricks, and how to create lead magnets. Tune in and discover how to take your business to the next level!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/397.

To achieve greater efficiency as an entrepreneur or business owner, it's crucial to possess exceptional outsourcing skills. John Jonas joins this week's Marketing Speak episode to offer insights into outsourcing to the Philippines. John is an entrepreneur who believes his life is better because of his Filipino VAs.

A resident of Utah, John is the founder of OnlineJobs.ph. After college, John worked only eight months in a corporate job before creating the goal to work for himself. In 2004, he succeeded and has been working from home ever since. In 2006, John hired his first Filipino worker and quickly realized the benefits of having Filipino Specialists and virtual assistants on his team. Today, thanks to his efficient Filipino workers, John only works 17 hours a week, which allows him to enjoy hobbies like golfing and backpacking midweek and also spend quality time with his family. In addition, his outsourcing skills have made life better for his entire team.

Join John and I as we discuss tips and tricks on how to outsource and how to use OnlineJobs.ph to your advantage. Tune in to this episode to learn more about hiring a great Online Filipino Specialist or virtual assistant!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/396.

In business, collective rhythms ensure that progress isn't attributed to a single individual.  Lloyd Thompson joins me in this episode of the Marketing Speak podcast. Lloyd and I discuss fractional executives, the differences between EOS (Entrepreneurial Operating System) and Scaling Up methodologies, and how a Director of Operations can help CEOs focus on higher-level tasks and maximize revenue. 

Lloyd is the founder of VirtualDOO and the author of 9 Ways to Leave Your Day-to-Day Operations. Lloyd uses his expertise to help busy online business owners free up their time and delegate daily operational management.

Tune in to hear his insights on fractional executives, the role of a Director of Operations, and the importance of implementing rhythms in your business. Trust me, you won't want to miss this episode!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/395.

Your client is the hero, and you're their guide. When you combine your superpowers, magic happens. In this episode of the Marketing Speak podcast, we're thrilled to have Jaimee Maree as our guest. 🎙️ Jaimee is a master of conversion-focused copywriting, and she will share the secrets of creating copy that attracts, captivates, and converts audiences.

Jaimee is the founder of Savvy Copy, a direct response copywriting agency that has helped high-profile clients like Sylvester Stallone, Gary Goldstein, Bill Zanker, Pit Bull, Tony Robbins (along with hundreds of other entrepreneurs, business owners, thought leaders and coaches) see their businesses soar. 🚀

Join us as we dive deep into the magic of writing compelling copy to connect with your audience and drive conversions. Don't miss out on this opportunity to learn from one of the best in the business. Tune in now! 🎧✨

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/394.

Through valuable content and strategic actions, we're sharpening our focus to achieve greater results. In today's Marketing Speak podcast episode with John Hall, we talk about significant points on leveling up your business.

John Hall is a best-selling author of the book Top of Mind, and has been recognized as a top sales speaker, virtual keynote speaker, and motivational guest speaker. John has a wealth of experience in helping businesses succeed: He's known for helping businesses increase revenue and boost employee productivity. He's also an advisor to innovative growth companies like Relevance and Calendar.

In this episode, we dive into exciting topics such as PR, link-building, and brand influence. Don't miss out on the valuable insights and tips shared by John. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/393.

We are destined to utilize both SEO and search marketing in our businesses. In the latest episode of the Marketing Speak podcast, Chris Silver Smith, the CEO of Argent Media. 

Chris has extensive experience in search engine optimization. Chris also is a social media, PPC, and reputation management strategist. As a strategist, he has consulted for various clients, including Fortune 500 companies and public figures. He's also been an expert witness in legal cases involving major brands such as Google, GoDaddy, the Academy Awards, Starbucks, Adidas, and Versace.

Join us in this episode to discuss search marketing, online reputation management, and more. So, don't wait any longer. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/392.

Growing an audience is not about numbers, it's about relationships. This week on the Marketing Speak podcast, we have the pleasure of welcoming Rachel Miller to discuss digital marketing and how to grow your audience. 

Rachel is a lifetime learner, mom to six kids, and a prolific business builder who has grown her audiences to over 4.4 million people and brought in over $10M in revenue without ads. In addition, Rachel has coached over 28,000 businesses and helped them to organically get their content in front of people.

In this episode, Rachel will share tips and strategies for growing an engaged audience for your brand without breaking the bank on an ad campaign. So tune in to learn how to make your content stand out and organically grow your brand's audience. Don't miss it!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/391.

"Don't let anybody else squash your dreams." These are words of encouragement from today's guest who's also a friend, Mike Wolf. This week's conversation with Mike is all about the world of real estate.

As a seasoned real estate mentor and serial entrepreneur, Mike has a wealth of knowledge to share about the industry. He's a passive income expert who helped countless others achieve their financial dreams.

Join us as Mike dishes out insider tips, tricks, and strategies for success — from finding profitable deals to negotiating contracts, he'll cover it all and then some.
Tune in and take your real estate game to the next level!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/390.

Success in funnels isn't just about moving people from A to B -– it's about creating a strong relationship that turns an audience into clients and partners. In this episode, get ready to level up your funnel game with the master himself, Hawk Mikado. 

Hawk Mikado is an accomplished entrepreneur, adventurer, family man, and a leading expert in funnel marketing. With a passion for helping other entrepreneurs achieve their goals, Hawk has dedicated himself to mastering the art of funnels, lead generation, and live launches. Throughout his career, he has built over eighteen impressive 7 and 8-figure funnels and helped over 11,973 entrepreneurs add 6+ figures to their businesses. 

Immerse yourself in the wealth of knowledge and experience of Hawk Mikado, and get ready for inspiration. Tune in to this episode and discover the secrets to funnel success! 

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/389.

As the second largest search engine, YouTube provides a huge arena for online advertising. In this episode, Tom Breeze is back on Marketing Speak to discuss how YouTube ads have changed since his last interview in 2018.

Tom Breeze is the founder of Viewability, a YouTube ad agency & Bidurk, a software company that focuses on how to grow your YouTube channel and business. Tom has a master's degree in psychology, is an author, works with an impressive list of global personal & corporate brands and is regularly invited to speak at conferences. He also helps businesses unlock the true power of YouTube ads for profit & scale.

If you're curious to know how successful YouTube ads are made, you'll want to take notes on this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/388.

💡 The marketing game isn't just changing—it's being completely rewritten.

Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients.

From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional path led to breakthrough AI strategies that are transforming how fractional CMOs deliver results.

She reveals why traditional social media is dead (hello, "interest media"), how to turn 45-minute interviews into viral 90-second reels, and why your first AI output should never be your final output.

The bottom line: Lean teams with AI can now outmaneuver massive marketing budgets.

Ready to future-proof your marketing? Listen now!  

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/513.

SEO rankings are based on sharing unique knowledge and observations, and my esteemed guest on today's show has made it his mission to master SEO. 

I've had Will Critchlow on the show before, and it's great to have him back to discuss his inspiration behind building his platform. After many years of consultation and research, he realized he could empower large websites to land a great SEO impact. It's fascinating to hear about the evolution of SearchPilot from the Distilled days, the powerful lessons Will learned along the way, and how he has ruffled some feathers at Google! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/387.

I am honored to have been hosted by Global Innovation Tours — a platform that offers unique educational and networking experiences connecting Silicon Valley investors, entrepreneurs, and experts in various fields. 

Today's Marketing Speak is an actionable, informational workshop I led with a handful of entrepreneurs to discuss the three pillars of SEO — content, architecture, and links. We checked out the sites of my brave and willing guests to dissect what works, what doesn't, and how to fix issues. As a fly on the wall in one of my SEO working sessions, you can better grasp the boots-on-the-ground implementation of SEO and conversion optimization. Today's episode offers vital SEO knowledge and actionable steps. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/386.

My awesome friend, Jay Abraham, is back on the show. Jay, aka "The 21.7 Billion Dollar Man," is a proven business leader and top U.S. executive coach. As founder and CEO of The Abraham Group, Jay has spent his entire career solving complex problems and fixing underperforming businesses.

In this Marketing Speak episode, Jay shares his experiences in Dr. Barry Morguelan's private client group, High-level Mastermind." He also discusses how to harness quantum energy and apply it to your life, business, relationships, career, and many more. Tune in! hThe show notes, including the transcript and checklist to this episode, are at marketingspeak.com/385.