In this episode, I sit down with Kieron Edwards to talk about why success in business isn't just about growth - it's about doing things properly. We dive into why quality always beats quantity, how to build a business that lasts, and the importance of looking after yourself along the way.

If you're looking to build your dream home or extend your property by ethical builders - get in touch with Kieron by visiting his website: https://kieronedwards.co.uk/ or giving him a call on 07525 437 016.

In this episode of Marketing Ninja Unleashed, I'm diving into the mindset behind running a business - the part no one sees but every business owner feels.

I share how the book The Secret Sauce helped me shift my thinking, the signs of overwhelm you should never ignore, and why storytelling is the biggest competitive advantage family businesses have.

If you want clarity, confidence and connection in your marketing, this episode is for you.

In this episode of Marketing Ninja Unleashed, I sit down with my very first guest of Season 3 - my husband, Shan Patel.

Shan is Head of Product at Ometis (previously Tahola), a data and Snowflake expert, and someone who knows how to turn numbers into insights that actually drive decisions. We talk about where businesses should start with data, the biggest mistakes they make, and why keeping it simple is often the smartest move.

It's a mix of data, storytelling, and a little bit of fun - I hope you enjoy this one as much as we did recording.

Contact Shan for your data needs at Shan.patel@ometis.co.uk or find out more about what they do on their website: https://ometis.co.uk/

We're back after an exciting summer and in this episode I'm sharing three powerful lessons that my experiences over the summer reminded  me of:

• Why the best brands don't just sell products - they help people build memories.
• Why growth only happens when you step outside your comfort zone.
• And why events still matter in a digital-first world.

Marketing Ninja Unleashed is back - and it's all about building marketing that connects, lasts, and actually works.

It's the final episode of Season 2 of Marketing Ninja Unleashed!

In this episode, I'm diving into:

• The power of engaging all five senses in your marketing,
• Why start-ups need to prioritise systems and processes from day one - and how mapping the customer journey (from your perspective AND theirs) makes growth easier.
• How to avoid common pitfalls with website agencies
• And why creating this podcast has been such a rewarding journey over two seasons

Marketing isn't just about tools or tactics. It's about people, their senses, and their choices. Build your marketing around that, and you'll always be ahead.

In this episode of Marketing Ninja Unleashed, I share how I've been getting better at networking as an introvert, why branded merchandise still matters in 2025, and how to make it work on a budget.

I'll also break down paid ads on Meta - and explain how not all agencies are created equal, including why I do things differently at You and Your Story.

In this episode of Marketing Ninja Unleashed, Reena dives into the future of marketing with AI-driven personalisation - including what autonomous agents could mean for your business - and why it's the smallest, most thoughtful touches that create the biggest impact.

We'll explore how micro-influencers and even meme marketing can work for brands of all sizes, and tackle one of the trickiest topics for business owners: pricing your products or services in a way that works for both you and your customers.

This episode covers four things every small business and marketing team needs to get their heads around right now including how you can implement:

• How you can implement UGC without blowing your budget
• Are Google Ads still worth it in the AI era?
• GEO is it trying to replace SEO?

And we're going back to basics with the brand proposition - what it is, why you need it and how you can do it.

In this episode, we break down one of the most over-complicated buzzwords in digital marketing: programmatic advertising - what it really means and how it can actually help your business

We also dive into personalisation in advertising: how to tailor your messaging in ways that actually work on platforms like Meta and Google, without sounding robotic or generic.

And finally - a powerful reminder that no marketing strategy works unless you know yourself first. We discuss why self-awareness is the real superpower for founders, marketers, and brand-builders alike.

Plus we want to know what ads you're hearing, email us on hello@yaystory.com to let us know what ads you heard!

In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection.

We're talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised journeys, what a high-converting abandoned cart flow actually looks like. And why short-term noise never beats long-term strategy!

Plus here's the link to see my notes on the perfect abandoned cart series:

https://yaystory.com/your-abandoned-cart-series

In today's episode, we're focussing on your customer's needs and covering what a lead magnet is and you can create one that works, why Maslow's hierarchy of needs is more relevant now than ever before and why a viral campaign might sound attractive but shouldn't be your ultimate aim. Plus I highlight how a McDonalds radio ad has gone back to basics and is focusing on one for the 4Ps of marketing.

Here's the link to Maslow's Hierarchy of Needs: https://yaystory.com/maslows-hierarchy-of-needs

We're back! In this season opener, Reena dives into three must-know marketing foundations:

• Why emotion drives buying decisions - and how to use that insight in your messaging

• How your internal culture shapes your external brand

• The importance of collecting data (and how to do it compliantly)

A practical, no-fluff episode to get your marketing mindset back on track.

In this episode of Marketing Ninja Unleashed, I sit down with Kam Samji who is the founder of KRS Estate Planning and FindABiz Networking in Kirby Muxloe.

Kam recently moved from a serviced office to a street-level location, and Kam reminds us that great marketing isn't just about visibility - it's about connection, trust, and being part of your community.

If you haven't sorted out your Will yet - get in touch with Kam at https://www.krsep.co.uk/ and if you're interested in visiting the Kirby Muxloe networking group (for FREE) - register your details here: https://findabiznetworking.com/groups/kirby-muxloe/

Today's episode is the last of Season 1 and covers making Google Ads work for service-based businesses, the difference between brand building and lead generation and why internal communication is really important.

Plus I talk about why having a member of your target audience on your team is a game changer!

In this episode we're sharing why it's so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well.

Link to Staff led marketing examples: https://yaystory.com/staff-led-marketing

Today's episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services.

Here's some that you can use

• Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/
• Perplexity, good for deep research into customers  https://www.perplexity.ai/
• Midjourney, image creation - this is getting better but is not perfect https://www.midjourney.com/
• Suno - have fun with creating music this one, I made a song about me, it cracked me up! https://suno.com/home

Plus I'm talking to a special guest in this episode! Thank you Jay Nandha for 'volunteering' when I put you on the spot!

Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales.

Plus, I explain why Fresh Eyes are so important.

Link to Insights Discovery: https://www.insights.com/products/insights-discovery/

This episode explains the podcast name and gives insight into Reena, her story and her background as well as an "interesting" underground ad and some tips to help you work out who your ideal customer is!

Links to ad: https://yaystory.com/when-advertising-goes-wrong

This episode covers why continuing to learn in marketing is so important and why I'm a member of the Chartered institute of Marketing. How perfection could be stopping you from getting things done and the secrets to personal branding without being in front of a camera!

Here's the link to the video I mention in this episode: https://youtube.com/shorts/-pIOVYQ4qGo?feature=share

Drop me a message on hello@yaystory.com and let me know your personal branding challenges

In this episode we cover what networking is all about and how you can get the most from it, how you can spot a sales pitch disguised as a training event, what metrics you should be measuring as a business and the most important piece of data you need to have.

Email me with your best (or worst) networking moments on hello@yaystory.com

In this episode, we're exploring why introverts make great marketers, the tips Reena gave away on the Watkin sofa, why customer insight and automated email are incredibly important and how you can build your own email welcome series to create more loyal customers!

Link to download guide:
https://yaystory.com/email-cheat-sheet

Link to Christopher Watkin Podcast: https://www.youtube.com/@christopherwatkin

Coming Soon

In this episode, I'm diving into what growth really means - for your brand and for you.

I'll be sharing how to measure brand awareness in a way that actually drives long-term success, what small businesses can learn from the rise in mergers and acquisitions, and how dealing with redundancy helped me build resilience both personally and professionally.

Plus, I'll explore one of my favourite quotes from Vinh Giang - "You're a direct reflection of the five people you spend the most time with" - and why surrounding yourself with the right people matters more than ever.

It's all about growth, mindset, and building brands that last.

In this episode, I'm interviewing Annie Rea - Business Owner and Physiotherapist at Natural Elements Physiotherapy in Groby and Loughborough and we talk about the constraints that physios are facing with marketing online plus the regulations that are coming in to protect industries offering advice.

You can reach Annie and her team through her website: https://www.thenaturalelements.co.uk/ or by calling 0116 367 6472

In this episode of Marketing Ninja Unleashed, I'm reflecting on why connection matters more than ever - both in marketing and in business.

I talk about how running events helps brands show they care, why identifying the right audience is the foundation of every great campaign, and how to get the most from your Black Friday efforts (hint: it's all about the follow-up).

Plus, I share practical Christmas campaign ideas for professional service businesses looking to build stronger relationships and end the year on a high.

In this episode we talk to Séan Smith from Infosmith about AI readiness in the data world, the steps businesses should be taking to be AI ready and how objectives are so important when it comes to planning your data. Y

ou can contact Séan from Infosmith by emailing Séan at sean@infosmith.co.uk or visit https://infosmith.co.uk or connecting on Linked In:

 https://www.linkedin.com/company/infosmith

or Facebook: https://www.facebook.com/Infosmith.co.uk

In this episode, I talk about how marketing isn't just about social media,  ads, emails, or the fancy graphics - it's about how you make people feel.

I discussed how I overcame my nerves at my recent presentation and created a song using Suno https://suno.com/home

I also saw first hand how the show we saw in Dubai used all the senses to make it unforgettable and how customer service is also a huge part of your marketing!

In this episode, I'm joined by Ed Cooper - Business & Executive Coach | Leadership Development Expert, NED and Charity Trustee to talk about all things business growth and a business owner's mindset.

We dive into how business owners can step back from the day-to-day, create the right systems for growth, and lead with clarity.

It's an inspiring and practical conversation for anyone looking to grow their business without burning out. I

f you would like to connect with Ed, you can connect on Linked In: https://www.linkedin.com/in/edcoopercoach/ or visit his website here:

https://www.lifesworkconsulting.com/

Resources:

Proft First by Mike Michalowicz - https://uk.bookshop.org/p/books/profit-first-mike-michalowicz/400a882cfa85766b?ean=9780735214149&next=t

In this episode, I'm diving into the 80-20 rule - how letting go of perfection helps you actually get things done. I'll share how learning to think on my feet has made me a stronger planner and decision-maker, even as someone who loves structure. And I'm also talking about why early-career marketers need to be careful if they're not reporting into another marketer - because that's when roles can easily blur, and expectations can get messy.

It's an honest, practical episode about progress, confidence, and protecting your value as a marketer.