Explorez tous les épisodes du podcast Marketing News Canada

Recorded live at SocialWest 2026 in Calgary, Azrah Manji-Savin, entrepreneur, speaker, and co-founder of Syzl, joins host Lindsay Smith to unpack why personal branding and in-person networking matter more than ever in an increasingly digital world.

Syzl is an online marketplace helping food entrepreneurs access commercial kitchen space, along with the operational and financial support they need to actually grow. Beyond building the platform, Azra is passionate about helping people build authentic professional relationships and stand out without losing sight of who they are.

Azrah breaks down why personal brand searches have skyrocketed alongside AI, how to network without it feeling like a performance, what it looks like to build a personal brand guide the same way you'd build one for a client, and why staying consistent online and in person is the thing that actually builds trust.

Networking isn't a performance. It's just a conversation you haven't had yet.

Edited and produced by TAKT.

Recorded live at SocialWest 2026 in Calgary, Sabaa Quao, venture studio advisor and AI strategist, joins host Lindsay Smith to explore how synthetic data is about to change the way every marketer builds customer models.

Sabaa spends his days advising startups at the intersection of AI and fintech, and points to Arima as one of the clearest examples of where this is headed: a synthetic model of society built on 25,000 to 50,000 data points per person, layered on top of a brand's first-party data to fill in the gaps that surveys, forms, and imperfect customer records leave behind.

Sabaa breaks down why ecosystems and compounding data models are the two biggest predictors of startup success, how synthetic data stays privacy-first while still getting richer over time, why marketing is behind industries like autonomous driving and fraud detection in adopting it, and what happens when predictive modeling becomes accessible to businesses of every size, not just the ones with a head of data and analytics.

Guesswork was never a strategy. Now it doesn't have to be the default either.

Edited and Produced by TAKT.

Recorded live at SocialWest 2026 in Calgary, Jessica Lortie, Head of Marketing at Toast, joins host Lindsay Smith to dig into one of the most persistent and underreported gaps in the Canadian tech and marketing industries.

Toast is a tech HR firm dedicated to closing gender gaps in the sector, working with organizations to diversify their hiring pipelines and running a community platform that gives women in tech the belonging, sponsorship, and psychological safety that workplaces often fail to provide.

Jessica shares the data behind a pay gap that tripled between 2016 and 2024, why masculine-coded job titles are quietly filtering women out before they even apply, how Toast's Champions Program is training men to advocate for women in the workplace, and why community might be the most underrated career acceleration tool available to women in tech right now.

The gap is real. The data is clear. And the playbook for closing it is already being written.

Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape.

Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create 2026, the company's latest announcements signaled a clear evolution, from a design platform with AI capabilities to an AI-first creative platform where design is the application.

Lauren breaks down her content that connects framework, why the messenger matters as much as the message, how brands can balance digital presence with in-person community building, and why chasing reach and virality is the wrong goal for most marketers.

Virality is a byproduct, not a strategy.

Edited and produced by Takt.

Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.

Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence derived from how people actually behave online rather than what they say in a survey or focus group.

Charlie breaks down why traditional segmentation falls short, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and what it looks like when a brand finally sees the full picture of their audience rather than the one they assumed was there.

Because there's a big difference between what people say they do and what they actually do.

Edited and produced by Takt.

Recorded live at SocialWest 2026 in Calgary, Jeff Aylen, Vice President of Marketing and Brand for the Vancouver Whitecaps, joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle.

Jeff shares how the Whitecaps went from struggling to fill 12,000 seats in 2021 to selling out 50,000-person stadiums in 2024, and why that turnaround had as much to do with a strategic pivot toward relationship building as it did with what was happening on the pitch.

He breaks down how the team uses data and performance marketing to amplify emotional moments, how they scenario plan for seasons when the results aren't going their way, what FIFA 2026 means for the long-term growth of soccer in Canada, and why building mini-pitches across BC matters more to the Whitecaps than any single World Cup bump.

Because fans aren't acquired. They're built.

Edited and produced by the incredible team at Takt.

Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla, brand and content strategist and founder of The Good Growth Company, joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space.

The Good Growth Company supports nonprofits, social purpose organizations, and governments with training and facilitation across marketing, communications, leadership, and fundraising. Daniel also teaches at OCAD University and George Brown College.

Daniel breaks down why a brand-first approach matters more than ever, how misinformation and AI are reshaping the way organizations need to think about their reputation, what dignity-first storytelling actually looks like in practice, and why retention beats constant acquisition every time.

Because in a world full of AI-generated content and eroding trust, the organizations that show the real people behind their work will always stand out.

Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.

This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.

SocialNext is part of the SocialNext series, Canada's leading platform for marketing conferences, media, and community.

Recorded live at SocialNext: Ottawa 2026, Anouk Bertner, Executive Director of Future of Good, sits down to explore what it really means to tell stories that matter and why the nonprofit and social impact sector deserves better media coverage than it gets.

Future of Good is Canada's only media publication dedicated exclusively to the social impact space, covering the sector through written journalism, live journalism, and data products including their Changemaker Wellbeing Index, a national survey of 1,100 Canadians tracking how people working in social impact are really doing.

Anouk breaks down the three types of media content nonprofits should understand, how to craft a pitch that gets a journalist to call you back, why coalition building matters more than individual asks to government, and what media literacy looks like in an age of AI slop and news avoidance.

Because if changemakers don't tell their own stories, someone else will. Or no one will.

Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.

This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.

Recorded live at SocialPacific 2025 in North Vancouver, Tom Elson, Employer Success Manager at Riipen, joins guest host Rachel Thexton to explore how work-based learning is closing the gap between graduation and meaningful employment. 

Riipen connects students, educators, and employers through real-world project work, giving students hands-on experience while giving organizations access to fresh talent and ideas, often with government-funded subsidies covering up to 50% of student stipends.

Tom breaks down how Riipen works, what employers are actually looking for in junior talent, and why their new Future Path program might be the most flexible student engagement tool available to Canadian organizations right now.

Because the talent gap is real — and the solution might already be in a classroom near you.

Recorded live at SocialPacific 2025 in North Vancouver, Nihal Mandanna, Director of Growth at Cyber Impact, joins guest host Rachel Thexton to explore what it really means to build trust through email marketing.

Cyber Impact is a Canadian email marketing platform built around data sovereignty, security, and compliance — storing all client data on Canadian soil and helping organizations stay compliant, deliverable, and genuinely connected to their audiences.

Nihal unpacks why the best email strategies focus on relationship-building over reach, how hyper-personalization is reshaping lifecycle marketing across industries, and why choosing a Canadian platform is about more than convenience — it's about who holds the keys to your data.

Because whether you're a scrappy startup or a government agency, email is still one of the last permission-based channels where trust is earned, not assumed.

Produced by TAKT.

Recorded live at SocialPacific 2025 in North Vancouver, Ben Wise and Darren Chiu, co-founders of Captivate, join guest host Rachel Thexton to explore the art and science of human behavior.

Captivate translates academic psychology into practical tools for marketers, sales teams, and leaders, helping them communicate in ways that actually move people.

They unpack why most marketing falls flat by being overly rational, how emotional decision-making really works, and why storytelling, including friction, consequences, and vulnerability, remains one of the most powerful tools in business. 

Because whether you’re selling to consumers or corporations, you’re always selling to a human.

Produced by TAKT.

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data.

Warren explains why most teams don’t have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth.

From performance marketing and SEO to AI’s impact on emerging marketers, this conversation explores how technical skill, strategic thinking, and creative craft must now work together, not in silos.

Clearer metrics. Smarter decisions. Stronger teams.

Recorded live at SocialPacific 2025 in North Vancouver. Produced by TAKT.

At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.

Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.

The conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.

Thanks to TAKT, the editors and producers of the SocialPacific 2025 series.

At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community.

Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth inside modern organizations and why one-way content no longer cuts it. She unpacks the difference between having followers and building connection, and shares practical ways marketers can turn everyday customer moments into long-term brand loyalty.

From user-generated content and social proof to celebrating customers publicly and listening beyond the feed, this episode challenges marketers to stop chasing volume and start creating shared identity.

Because a social feed is not a community. It is simply the starting point.

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.

Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to why audio clarity matters more than cinematic visuals, he shares practical ways brands of any size can start creating authentic, story-driven content that performs on platforms like TikTok and Instagram Reels.

The conversation also explores why polished ads often underperform on social, how Gen Z consumes content differently, and why showing up imperfectly is better than not showing up at all.

A reminder that great marketing is not about better gear. It is about better stories.

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet.

Corey shares a behind-the-scenes look at one of Canada’s most iconic marketing moments, the WestJet Christmas Miracle, and what it took to execute a high-risk experiential campaign that generated over 35 million organic views. From stepping in as Santa to navigating real-time uncertainty during a live activation, he explains why putting the audience experience first, and the brand second, was key to its success.

The conversation explores what experiential marketing really means today, why authentic human moments outperform polished ads, and how marketers of any size can create meaningful connections by deeply understanding their audience. Corey also reflects on the rise of creator-led marketing, real-time brand participation, and the importance of adaptability in an increasingly noisy content landscape.

This episode was recorded live on-site at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, part of the SocialNext conference series, Canada’s leading platform for marketing conferences, media, and community.

Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.

Hiba shares a candid look at navigating imposter syndrome throughout her marketing career, from being the sole marketer during a startup downturn to finding confidence through community, conversation, and lived experience. She also discusses the evolution of content creation, why authenticity resonates more than polished perfection, and how marketers can build meaningful connections with their audiences.

The conversation dives into the responsible use of AI in content marketing, including where it can support creative work, where it falls short, and why strong foundational ideas must come before scale. Packed with thoughtful insights and real-world perspective, this episode is a must-listen for marketers navigating growth, creativity, and confidence in a rapidly changing industry.

Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville Business Community and Founder of Julie Ogilvie Consulting.

Julie shares how small businesses and solo founders can build customer journeys that convert, without burning out or spending all their time on marketing. The conversation breaks down what a customer journey really is, why it extends far beyond the point of purchase, and how brands can turn customers into long-term advocates through thoughtful post-purchase experiences.

From balancing passion with profitability to focusing on the most overlooked stages of the customer journey, this episode offers practical, grounded advice for marketers, founders, and business owners looking to build sustainable growth.

Recorded live at the 2025 SocialWest Conference in Calgary, guest host Meredith McKeough sits down with Josephine Mary David, Communications and Partnerships Lead at Pedesting, for this episode of the Marketing News Canada podcast.

Josephine shares how inclusive marketing helps brands move from being ignored to truly embraced by their audiences. Drawing from her background in business, social development, and accessibility-focused technology, she breaks down practical ways brands can make their marketing more accessible, culturally sensitive, and community-driven.

The conversation covers purposeful messaging, accessible content design, amplified representation, resonant storytelling, and how small, thoughtful changes can help more people feel seen, included, and connected to your brand.

Recorded live at Caglary's SocialWest in June of 2025, this episode of the Marketing News Canada podcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Hobbs, Co-Founder of Social Launch Labs.

Dave breaks down his Strategy of Everything framework, a practical approach to improving strategic thinking for marketers, founders, and business leaders. The conversation explores how to set clear goals, align day-to-day work to long-term outcomes, understand constraints, assess risks and opportunities, and identify unfair advantages that drive better decisions.

From navigating complexity and avoiding distraction to building common language across teams, this episode offers a grounded, actionable way to think more clearly, communicate better, and execute strategy with confidence.

Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. 

Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores how to use customer insight, competitive research, and data the right way, before jumping into tactics or creative, and why going back to basics often delivers the biggest impact. 

From practical ways to gather meaningful customer insight to common mistakes brands make across the buyer journey, this episode is packed with grounded advice for marketers, leaders, and teams looking to make smarter, more confident decisions. 

Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. 

Umair shares what it really takes to run influencer marketing that performs, from building an in-house strategy and choosing quality creators to setting KPIs you can actually measure. He also breaks down the shift beyond one-off posts into a smarter mix of UGC, ambassador programs, and amplification that supports your promo calendar year-round.

Plus, hear Umair’s take on how AI is changing the game, what it can automate today, where humans still need to stay in the loop, and what to make of AI influencers. If you want influencer marketing that feels authentic and drives real results, this one’s for you.

Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough.

Joshua shares candid lessons from building a multi-dimensional hospitality and beverage business spanning beer, non-alcoholic drinks, events, and co-packing for major retailers like Costco. The conversation explores why guest experience is one of the most powerful marketing tools available, how storytelling influences customers, employees, and even lenders, and why scrappy, generous marketing often outperforms big-budget campaigns.

From navigating PR crises to designing small moments that create outsized word-of-mouth, this episode is packed with practical insights for marketers, founders, and brand leaders looking to build trust, loyalty, and long-term growth.

Recorded live at SocialWest 2025 at the Calgary TELUS Convention Centre, this episode features a conversation with Neil Patel, New York Times bestselling author and co-founder of NP Digital, hosted by Meredith McKeough. 

Neil unpacks how search has shifted in 2025 from traditional Google-first SEO to what he calls “search everywhere optimization,” where brands need to show up across platforms and AI tools alike. He shares practical advice on staying visible today, why content needs to be more conversational, and what marketers should prioritize as the landscape keeps changing. 

They also touch on how NP Digital expanded by listening closely to customer needs, what Neil is betting on next in an AI-first world, and wrap with a quick set of rapid-fire questions, including his favourite thing about Canada and what’s still on his travel bucket list. 

Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification experiences in the name of growth.

Andrew shares insights from over 15 years in UX, using the Sonos redesign as a cautionary tale of business decisions eroding user trust. The conversation moves from platform-level design trends to what smaller businesses can learn, and avoid. They dig into the systems thinking required to scale responsibly, how to balance growth with respect for your users, and why customer feedback is still your most powerful strategic asset.

This episode captures the mood shift in 2025 toward more ethical, user-first digital strategies, and how marketers and designers alike can push back on enshittification by prioritizing clarity, consent, and long-term value.

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.

She and guest host Meredith McKeough dig into what’s changed with Meta’s Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.

This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, 
audience signals, and systems that run even when you’re not online.

Recorded live at the Telus Convention Centre during SocialWest 2025, Canada’s largest marketing conference, welcoming over 900 professionals from across the country.

The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from  SocialWest 2025.

Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why marketers often confuse effectiveness with efficiency, how clear objectives drive stronger outcomes, and what really separates a cool campaign from an impactful one.

This conversation now reads like a preview of what the data would later confirm: the most effective marketing doesn’t just look good, it works.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaningful activation.

Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can’t, why asking “why” is a marketer’s most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.

If you’ve ever wondered how to make sponsorships actually work (and prove their ROI), this conversation is a masterclass in modern partnership marketing.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.

Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.

If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows.

From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He unpacks how HeyOrca’s product philosophy puts collaboration first, what social media managers actually need in 2025, and how AI can support (not replace) the humans behind the posts.

You’ll hear Joe’s take on why strong communities require intentional moderation, how brands can create digital “gardens,” and why the best social spaces are both safe and self-sustaining.

In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s toolkit.

From personalization and automation to privacy laws and deliverability, Geoffrey breaks down the essentials for building an effective, compliant, and high-performing email strategy. He offers practical advice for keeping lists clean, respecting consent, and creating campaigns that truly connect with audiences.

Whether you’re refining your CRM strategy or struggling to cut through crowded inboxes, this episode delivers actionable tips on personalization, automation, compliance, and creative best practices, all rooted in Geoffrey’s experience helping Canadian businesses grow through smarter marketing.

In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion. 

From buzzword bingo to AI’s real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.

Opinions are the guest’s own.

Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career.

Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career. This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.

4Ps in a Pod - Listen on Apple Podcasts or Spotify

Special Offer for Marketing News Canada Listeners

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Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

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The one where Darian chats with Takara from VentureKids.

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Special Offer for Marketing News Canada Listeners

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Try it yourself with a free 14-day trial and get 20% off your first three months now! 

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Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

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The one where Darian chats with Rachel from Stantec.

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Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

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The one where Ted chats with Karen from Manulife.

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Special Offer for Marketing News Canada Listeners

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Try it yourself with a free 14-day trial and get 20% off your first three months now! 

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Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

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The one where Darian chats with Geoffrey from Cyberimpact.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

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Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

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Website - marketingnewscanada.com

Follow Darian Kovacs:

Website - jellymarketing.com/darian

LinkedIn - linkedin.com/in/dariankovacs

Facebook - facebook.com/dariankovacspage

Instagram - instagram.com/dariankovacs

Twitter - twitter.com/dariankovacs

Follow Geoffrey:

Cyberimpact - https://www.cyberimpact.com/en/

LinkedIn - https://www.linkedin.com/in/geoffreyblanc/?originalSubdomain=ca

The one where Jyll chats with Nadia from Diageo Canada.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

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Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Jyll Saskin Gales:

Twitter - twitter.com/jyllsaskingales

LinkedIn - linkedin.com/in/jyllsaskingales

YouTube - youtube.com/c/thegooglepro

Instagram - instagram.com/the_google_pro

TikTok - tiktok.com/@the_google_pro

Website - jyll.ca

Follow Nadia:

Diageo Canada - https://www.diageo.com/

LinkedIn - https://ca.linkedin.com/in/nadianiccoli

The one where Darian chats with Kenny from Indig Design.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Darian Kovacs:

Website - jellymarketing.com/darian

LinkedIn - linkedin.com/in/dariankovacs

Facebook - facebook.com/dariankovacspage

Instagram - instagram.com/dariankovacs

Twitter - twitter.com/dariankovacs

Follow Kenny Mak:

Website - https://www.indigdesign.ca/

LinkedIn - https://ca.linkedin.com/in/kenny-mak

The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: 

• Stephen’s origin story
• What brands have to watch out for
• What agency folks have to consider when moving up in their careers

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Ted Lau: 

LinkedIn - https://www.linkedin.com/in/ballisticarts/

Website - https://www.ballisticarts.com/

Follow Stephen Kiely & dentsu Canada

Stephen’s LinkedIn: https://www.linkedin.com/in/stephen-kiely-6985a0120/ 

dentsu’s LinkedIn: https://www.linkedin.com/company/dentsu/ 

Website: https://www.dentsu.com/?global=true

The one where Darian chats with Anick Beaulieu from C2 Montreal.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

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Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Darian Kovacs:

Website - jellymarketing.com/darian

LinkedIn - linkedin.com/in/dariankovacs

Facebook - facebook.com/dariankovacspage

Instagram - instagram.com/dariankovacs

Twitter - twitter.com/dariankovacs

Follow Anick Beaulieu:

https://c2montreal.com/

The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: 

• The importance of landing pages and what to consider when designing a world class page
• The evolution of martech and what to to look out for when utilizing AI assisted marketing
• Mentoring and mentorship

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Daryl Louie

Website - https://antisocialsolutions.com/ 

LinkedIn - https://www.linkedin.com/in/daryllouie

Follow Alex Nazarevich & Unbounce

Alex Nazarevich | LinkedIn

Unbounce | LinkedIn

Unbounce | Website

Unbounce | Instagram

The one where  Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable, and:

• Why Guy loves writing at Olive Garden
• Why AI helps make things better
• How to become remarkable with growth, grit, and grace

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

 Follow Darian Kovacs:

Website - jellymarketing.com/darian

LinkedIn - linkedin.com/in/dariankovacs

Facebook - facebook.com/dariankovacspage

Instagram - instagram.com/dariankovacs

Twitter - twitter.com/dariankovacs

Follow Guy Kawasaki

Think Remarkable Book

Remarkable People Podcast

Website

LinkedIn

Twitter

Facebook

Other Links

Canva Lessons

Digital NEST

The one where  Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about:

• Mary’s journey to her current position with RBC
• The RBC Foundation
• Mary’s insights on marketing trends
• And more!

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

 Follow Darian Kovacs:

Website - jellymarketing.com/darian

LinkedIn - linkedin.com/in/dariankovacs

Facebook - facebook.com/dariankovacspage

Instagram - instagram.com/dariankovacs

Twitter - twitter.com/dariankovacs

Follow Mary DePaoli:

Mary’s LinkedIn: https://www.linkedin.com/in/marydepaoli

Follow RBC:

Website: https://www.rbc.com/about-rbc.html

Instagram: https://www.instagram.com/rbc/

Facebook: https://www.facebook.com/rbc

LinkedIn: https://www.linkedin.com/company/rbc/

The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: 

• her journey from marketing to AI / Tech
• the mindset that is critical to establish before using tools in your industry
• AI and how to prep for it in post secondary

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Daryl Louie

Website - https://antisocialsolutions.com/ 

LinkedIn - https://www.linkedin.com/in/daryllouie

Follow Helen Kontozopoulos & ODAIA

LinkedIn - linkedin.com/in/helenissocial

Website - helenissocial.ca and odaia.ai

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: 

• How Indeed became the world's largest employment platform
• B2P rather than B2B or B2C
• Marketing opportunities and challenges in 2024
• And more!

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Ted Lau: 

LinkedIn - https://www.linkedin.com/in/ballisticarts/

Website - https://www.ballisticarts.com/

Follow Jessica Jensen & Indeed

Jessica’s Twitter - https://twitter.com/jessicamjensen?lang=en 

Indeed’s LinkedIn - https://twitter.com/indeed 

Website - https://ca.indeed.com/?r=us

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: 

• Their origin stories and journeys in Public Relations and Communications
• Being a woman-owned PR company at a time when the industry was dominated by men
• Stories from their time in PR
• And more!

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

Follow Marketing News Canada:

X - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

 Follow Darian Kovacs:

Website - jellymarketing.com/darian

LinkedIn - linkedin.com/in/dariankovacs

Facebook - facebook.com/dariankovacspage

Instagram - instagram.com/dariankovacs

X - twitter.com/dariankovacs

Follow Strategic Objectives

Website - https://www.strategicobjectives.com/

Instagram - https://www.instagram.com/so_pr.ca/

Twitter - https://twitter.com/SO_pr 

Judy’s LinkedIn - https://www.linkedin.com/in/judy-lewis/ 

Deborah’s LinkedIn - https://www.linkedin.com/in/deborahweinstein/

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about:

• How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M!
• What Patrick learnt most from Y Combinator
• How to address diminishing returns on your Cost-Per-Acquisition costs

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Ted Lau: 

LinkedIn - https://www.linkedin.com/in/ballisticarts/

Website - https://www.ballisticarts.com/

Follow FightCamp

Website - https://joinfightcamp.com/

Instagram - https://www.instagram.com/fightcamp/

YouTube - https://www.youtube.com/@FightCamp

Facebook - https://www.facebook.com/fightcamp/

The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about:

• The evolution of Goloot
• How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space
• Finding an opportunity in the online advertising space to achieve fast growth

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Ted Lau: 

LinkedIn - https://www.linkedin.com/in/ballisticarts/

Website - https://www.ballisticarts.com/

Follow Lucas Béland & Goloot

Lucas’ LinkedIn - https://www.linkedin.com/in/lucas-b%C3%A9land-4ab1b5174/ 

Goloot’s LinkedIn - https://www.linkedin.com/company/golootinc/ 

Website - https://www.goloot.io/

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about:

• How the notion DEI and Marketing really work together
• What brands have done wrong around DEI and what to do about it
• Why representation matters 

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

–

Special Offer for Marketing News Canada Listeners

Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. 

Try it yourself with a free 14-day trial and get 20% off your first three months now! 

https://unbounce.grsm.io/5cmrgz1mt3r6

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program

–

Follow Marketing News Canada:

Twitter - twitter.com/MarketingNewsC2

Facebook - facebook.com/MarketingNewsCanada

LinkedIn - linkedin.com/company/marketing-news-canada

YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

Website - marketingnewscanada.com

Follow Ted Lau: 

LinkedIn - https://www.linkedin.com/in/ballisticarts/

Website - https://www.ballisticarts.com/

Follow Matthew Tsang & AndHumanity

Matthew’s LinkedIn - https://www.linkedin.com/in/matthewtsang/ 

AndHumanity’s Website - https://andhumanity.co/ 

AndHumanity’s LinkedIn - https://www.linkedin.com/company/andhumanity 

AndHumanity’s Instagram - https://www.instagram.com/and_humanity/