Marketing Mindset Podcast - Colby Flood

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https://www.dataally.ai/
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https://www.brighterclick.com/digital-marketing-agency-raleigh
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https://www.dataally.ai/blog/what-is-creative-analysis
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https://www.linkedin.com/in/colby-flood/
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https://www.linkedin.com/in/colby-flood/Learn
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https://twitter.com/Colby__Flood
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FOMO vs FOMU: How Agencies Really Scale, Sell, and Survive

jeudi 15 janvier 2026 • Durée 30:58

What does it actually take to build, and exit, a successful agency?

In this episode, Colby sits down with David Rodnitzky, founder of 3Q Digital, to unpack 25 years of agency growth, hard lessons, and hard-earned perspective. From building a $100M+ agency through multiple acquisitions to navigating private equity, AI disruption, and the realities of scaling service businesses, David shares what most founders only learn the hard way.

They dive into:

Why FOMO vs FOMU determines which clients you attract
The real difference between serving startups vs enterprise brands
Why most agencies struggle with sales (and why that’s okay)
How thought leadership actually compounds over time
When hiring ahead of revenue makes sense, and when it doesn’t
What AI really means for agencies over the next few years

If you’re building, scaling, or rethinking an agency, this episode will challenge how you think about growth, positioning, and longevity.🎧 A must-listen for founders navigating the next stage of their business.

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Stop Chasing Perfect: How Agencies Actually Grow with Phil Kiel

Saison 8 · Épisode 7

jeudi 20 novembre 2025 • Durée 26:01

Most agencies treat client work like a machine… and their own marketing like an afterthought.

In this episode, Phil Kiel breaks down why that mindset slows growth, and what actually happens when you flip the switch and start treating agency marketing like reps in the gym.

From publishing imperfect lead magnets, to building a creative production line that doesn’t bottleneck, to navigating the balance between reactive and proactive media buying… Phil shares the systems, habits, and mindset shifts that keep an agency moving forward.

We also dive into the power of consistency on social, why “lurkers” secretly drive revenue, and how to build a personal brand that compounds for years.If your agency is stuck waiting for “perfect,” this conversation is your sign to ship the next thing.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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How to Know When You’ve Outgrown Your Agency

Saison 8 · Épisode 6

jeudi 6 novembre 2025 • Durée 24:56

Most brands don’t fail because they picked the wrong agency, they fail because they didn’t know when it was time to move on.

In this episode, Colby Flood talks with Behdad Jamshidi, founder of CJAM Marketing Connector, about what happens when your business outgrows its agency, and how to recognize the signs before performance stalls.

They unpack: 💡 The 5 levels of marketing partnerships (and how to know which you’re in) ⚙️ How to spot agencies that are sales engines vs. true operators 📈 Why brand growth often requires new structures, not just new spend 🤝 The communication gaps that quietly end client–agency relationships

Whether you’re scaling from your first freelancer to a full-stack team, or wondering if your agency can still take you further, this one’s a roadmap for making smarter partnership decisions.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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Subscriptions Done Right: From Churn to Retention

Saison 8 · Épisode 5

jeudi 23 octobre 2025 • Durée 37:42

Acquisition gets all the attention. Retention pays the bills.

In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts.

We dive into:

🧩 Why most “rebuild reminder” emails actually remind customers to cancel

💡 How stacking discounts the right way can lift LTV fast

📦 Why quarterly subscriptions outperform monthly ones in both profit and satisfaction

💸 And why scaling discounts over time is completely backwards

If you’ve been feeling the pain of rising CACs and plateauing ROAS, this episode breaks down how to fix it, starting with the way you structure your subscription and retention strategy.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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Marketing Isn’t a Channel - It’s an Ecosystem

Saison 8 · Épisode 4

jeudi 9 octobre 2025 • Durée 26:15

What happens when you stop treating organic and paid as separate games, and start viewing marketing as one connected system?In this episode of Marketing Mindset, I sit down with Miruna Dragomir, CMO at Planable, to talk about the evolving role of organic social and why it’s the foundation for smarter, more effective paid strategies.Miruna shares how marketers can go beyond vanity metrics, use organic content to test messaging before scaling, and build brand strength that supports every other channel.Here’s what we cover:

Why quality engagement beats follower counts every time
How organic social helps validate creative before investing in paid
The balance between brand building and business outcomes
Why marketing works best when it functions as a single ecosystem

If you’ve been stuck trying to prove ROI from organic social or debating where it fits in your marketing mix, this episode will reshape how you think about your entire strategy.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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Building a Scalable Agency: Lessons from Hawke Media’s 11-Year Journey

Saison 8 · Épisode 3

jeudi 25 septembre 2025 • Durée 21:13

How do you build and scale an agency that stands out in a sea of 90,000 competitors?

In this episode of Marketing Mindset Podcast, I sit down with Erik Huberman, Founder & CEO of Hawke Media, to talk about what it takes to grow a truly sustainable agency. From bootstrapping Hawke into a 250-person team to managing $3B in marketing spend, Erik shares the mindset, mistakes, and strategies that fueled his success.Here’s what we cover:

Why “being easy to work with” is Hawke’s unfair advantage
How to scale without racing to the bottom on pricing
Using AI to optimize campaigns, improve outcomes, and stay competitive
Common mistakes agency owners make, and how to avoid them
Why profitability from day one is key to long-term sustainability

Whether you’re an agency owner, marketer, or founder, this episode is packed with real talk about growing profitably and staying ahead of the curve.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com

⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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From 50K to 100K MRR: Optimizing Your Agency for Sustainable Growth

Saison 8 · Épisode 2

jeudi 11 septembre 2025 • Durée 26:36

In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout.

We talk about:

Why optimization is the theme of scaling past $50K MRR
How to upgrade your team without bloating headcount
Avoiding the churn-and-burn trap by focusing on retention and delivery
The biggest mindset shift agency founders must make to avoid bottlenecking growth
The power of compounding activities like SEO, referrals, and systemized upsells

Whether you're in growth mode or approaching the $100K/month milestone, this episode is packed with insights on how to build the systems, team, and mindset that actually support your next level.

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Scaling Smart: Milestones Every Agency Must Hit on the Path to $100K Months

Saison 8 · Épisode 1

jeudi 28 août 2025 • Durée 28:18

What does it really take to scale an agency to $100K months without burning out?In this episode of Marketing Mindset, I sit down with Mike Koziol, lawyer-turned-agency-owner-turned-consultant, who has helped countless service businesses navigate the messy middle of growth.We break down the milestones that matter most, and the traps that stall agencies before they ever reach scale.

Why what works at $5K/month won’t work at $50K/month
The mantra “sell before you build” and how it saves years of wasted effort
How to make your service turnkey so clients don’t feel like they’re doing the work
Why retention is a growth engine that beats new acquisition every time
The mindset shift from freelancer to business owner (and why so many burn out at $25K)

Featuring:If you’re growing an agency or service-based business, this conversation is a roadmap for scaling smarter, not just bigger.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

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Brand Is Not Your Logo: Why Strategy Beats Aesthetic Every Time

Saison 7 · Épisode 12

jeudi 7 août 2025 • Durée 32:24

What is a brand, really?

Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palettes.

We also talk about:

The difference between branding vs. brand building
Why most small businesses think they’re “not ready” for brand (and why that’s wrong)
How to avoid the AI-driven “blanding” of everything
What Peter learned leading brand strategy across Asia-Pacific for global companies, and how those same lessons apply to solopreneurs today

If you’re struggling to define what your business truly stands for or how to make it stand out, this episode is for you.

Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠

Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠

Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠

Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠

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Building Brands That Drive Revenue with Katie Cabanas

Saison 7 · Épisode 11

jeudi 24 juillet 2025 • Durée 18:07

Brand building isn’t just about flashy campaigns, it’s about tying every effort back to revenue.

In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who’s helped major organizations (including some names you’ll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you’re running a global company, a local nonprofit, or just starting out.

Featuring:

Why understanding your customer is the foundation of brand success
How hyper‑local campaigns can outperform massive ad buys
Using quick, simple market intel to shape messaging
Turning bold ideas into action (and letting data guide you)

If you want practical, revenue‑driven steps to make your brand stronger in 2025, this episode is packed with insight.

Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠

Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠

Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠

Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠

Lire plusRéduire

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