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Plenty of marketing case studies end with a budget most of us will never see. In this session, Chris Locke, Co-Founder at LockSmith, talks us through small-budget marketing, using a made-up oat bar brand, £100,000, and six decisions.We got into why research comes before spend, picking a fight a bigger competitor can't follow you into, splitting a budget between sales and brand, and what to say when a founder wants more TikToks or sales wants your brand budget for promotions. Chris also shared what Smirnoff Ice taught him about assuming you know who your buyer is.Chris Locke: https://www.linkedin.com/in/chrislock74/Locksmith: https://locksmith.works/_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This session was supported by Planable.Planable: https://planable.io/?utm_medium=creators&utm_source=youtube&utm_content=tmmThe content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.20% off six months of Planable with the code TMM20.

Dave Harland and Mel Barfield, who run the writing agency Copy Or Die, tell us how to build trust with clients, and how to stop your work getting watered down.Along the way, Dave shares the client email that changed how he presents, a page of feedback from nine people that took a day to sort, and a test where Gemini agreed a tagline was good, then awful, then good again. Mel explains how to ask a client for a 20-minute chat about the brief without it sounding like a complaint. The Q&A covers ChatGPT feedback, building confidence, and taking criticism less personally.Mel Barfield: https://uk.linkedin.com/in/melaniebarfieldDave Harland: https://www.linkedin.com/in/daveharland/Copy Or Die: [Copy Or Die website URL]_______Timestamps:00:00 - Welcome and sponsors03:19 - How to be a marketer clients and bosses trust03:52 - Show your work, don't tell07:12 - Share your opinions on work you spot09:09 - Get noticed and meet people in real life10:49 - Brand voice builds trust13:35 - Presenting your work like a trusted partner15:13 - Explain your strongest options17:26 - Add a little extra19:14 - Show clients what good feedback looks like22:54 - Pick your battles24:36 - Recap of the three stages27:38 - Q&A: clients who run everything through ChatGPT37:28 - Q&A: clients who push back on proactivity43:03 - Q&A: building confidence when presenting49:29 - Q&A: which questions to ask before a project54:47 - Q&A: not taking feedback personally59:05 - Thank you and close_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This session was supported by Exposure Ninja.Exposure Ninja: https://exposureninja.com/?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxexposureninjaGet a free 30-minute AI Visibility Review with a marketing consultant, to see how your business shows up in ChatGPT and other AI tools.

Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she's building a 2027 website roadmap live so you can plan yours.Nathalia, web strategist at Prismic, scores her own site on five questions, then sorts every idea into quick wins, big bets, fill-ins, and not now. She covers the three shifts she's planning around (AI search, speed, and personalisation) and how Prismic uses AI and MCP to build and update its own pages, with a human approving everything before it goes live.Samuel Horn af Rantzien and Oluwatosin (Tosin) Adelowo join for the Q&A. They get into who owns the website when five teams disagree, how to keep a human in the loop, how to prove the ROI of AI automation, and where AI still isn't the right tool.+Prismic is offering a free AI search gap analysis: https://prismic.io/lp/tmm-ai-discoverability-scorecard?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxprismic+0:00 Intro2:15 How to create a website roadmap: what we're covering3:30 Where is your website today?6:43 AI search: the new front door for your website8:22 Speed and personalisation in 20279:46 How Prismic uses AI and MCP to run its website13:32 The autonomous website plan16:24 Set your website goals and audience17:35 Pages, content engine and measurement19:56 Prioritise ideas: quick wins and big bets24:38 Q&A with Samuel and Tosin26:02 Who owns the website when teams disagree?29:20 Is it safe to let AI edit your website?38:18 How to prove the ROI of AI automation44:37 Where not to use AI53:54 The one thing to do first+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com+Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead.In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She covers what to put in the window, why the lurkers who never like anything are usually the ones who bring the opportunity, and how to stay the same shape across every platform so people recognise you when they finally walk in. Along the way she tells the story of the post that nearly made her quit, and the one that went properly viral without landing her a single piece of work.+VIVI KOROMA KALA / https://www.linkedin.com/in/vivi-koroma-kala/Stories and Signals: her Substack newsletter / https://storiesandsignals.substack.com/+Timestamps:00:00 - Introduction03:58 - Vivi's background05:44 - Brand As A Shop10:07 - The Nearly Deleted Post19:07 - When Reach Isn't Reputation24:05 - Staying Recognisable Everywhere28:16 - Redundancy To BBC Breakfast49:51 - How Vivi Uses AI+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify: Turns your brand into a system every team, and now AI, can actually use.Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships.Planable: The content collaboration platform that helps marketing teams create, plan, review, and approve all their content.Wistia: A complete video marketing platform for creating, hosting, marketing, and measuring your videos and webinars.Prismic: The agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them.Canva: An online design and publishing tool with a mission to empower everyone to design anything and publish anywhere.Exposure Ninja: An award winning search marketing agency turning Google and AI Search visibility into qualified leads and revenue.

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory.Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device, typography, taglines, human identity, product UI, and sound, and found that only one made it to iconic. He breaks down what's overused (colour and logo), what's sitting completely untouched (sound and human identity, despite being scientifically proven to trigger stronger memory recall), and exactly what to do about it.Louis is a positioning and go to market expert for B2B and founder of STFO. He was previously the host of Everyone Hates Marketers, where he interviewed some of the biggest names in the industry, including a famous conversation with Seth Godin.And if you haven't met Louis before, expect a bit of swearing and some very honest answers! 😂+Timestamps:00:00 — Introduction04:20 — Defining key terms08:00 — How the study worked13:24 — Top findings begin26:44 — Industry differences34:27 — Top three brands47:03 — Practical framework1:03:42 — Measuring brand impact+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Cop the report here :)

Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing.They dig into why 80% of marketers who feel positively challenged also tick a hard feeling, why imposter syndrome still hits 4 in 10 marketers with 16+ years experience, how AI is changing what marketers use it for and how they feel about it, and why freelancers report feeling more connected to the industry than people working on site in teams. Then they close with practical takeaways on pay reviews, junior development, and building community before you need it.+ Timestamps:00:00 - Introduction09:23 - Why The State of Marketers report exists13:02 - The five words marketers use to describe the job18:17 - Feeling both good and bad at once22:54 - Imposter syndrome at every level29:02 - How AI use is shifting35:12 - The connection score42:03 - Six practical takeaways53:59 - Q&A begins+ If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.Caught between tight budgets, short-term pressures, and complex stakeholders, it's easy to default to safe, forgettable "digital beige."Hattie Matthews will share her framework for building a Confidence Engine - using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women's healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.00:00 — Introduction03:22 — Why marketing feels so beige07:16 — Seeking out human emotion11:43 — Avoiding algorithmic bias14:20 — Rapid prototyping with AI17:31 — Pre-testing and derisking ideas20:53 — Navigating the boardroom28:28 — Q&A begins54:08 — Performance vs ideas debateIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience segmentation no longer works and how brands can unlock the commercial power of fan culture. If you're rethinking how your brand connects with its audience, this discussion provides the framework to shift from broadcasting to passive audiences toward deeply engaging with active fans.We analyze the five core principles of building a fan-first strategy and how brands of any size can apply them. Jodie shares her perspective on why fan culture isn't a tactic but a business model, helping you understand how to unlock real commercial value from your most passionate customers. By the end of this conversation, you will have a clearer framework for building fandom into your brand strategy.This is essential viewing for anyone navigating brand strategy, audience segmentation, or looking to make their marketing more culturally relevant. Whether you're at a global brand or a small business with no budget, understanding these dynamics is crucial for staying relevant.Subscribe for weekly marketing leadership breakdowns, and comment below: what's a fandom you didn't expect to find yourself in?00:00 — Welcome04:06 — Introducing Jodie, Co-founder of Run Deep10:48 — Why demographics are outdated16:56 — The commercial case for fandom21:06 — Who counts as a fan (more than you think)27:56 — The five principles of fan culture41:03 — Why long-term commitment matters44:57 — Fandom on a small or no budget49:00 — Getting agencies to segment by culture52:57 — Measuring fan-led campaignsIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last.Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250 marketing directors surveyed every quarter. This episode kicks off a brand new four week collaboration between The Marketing Meetup and WACL, the 103 year old network for women in advertising, marketing, tech and communications.We analyse the real reasons clients leave agencies, how AI is reshaping expectations on both sides, and how smaller agencies and consultants can get noticed without getting lost in an endless pitch process. Jill shares her perspective on what makes agency-client relationships thrive long term, helping you understand what's really driving decisions on both sides of the table.This is essential viewing for anyone working in or with agencies, whether you're managing client relationships, running pitches, or trying to win new business in a crowded market.Subscribe for weekly marketing leadership breakdowns, and comment below: what's the biggest reason you've seen an agency-client relationship break down?+00:00 — Welcome03:02 — The agency landscape today08:54 — Impact of fractional roles10:46 — How AI is changing client expectations16:16 — Has AI made execution too cheap?18:19 — Why clients really leave agencies21:20 — Getting to a shared definition of success24:29 — Avoiding the client-agency power imbalance27:07 — Escaping the endless pitch process32:51 — Advice for solo marketers and small agencies35:33 — When to discuss service level agreements41:41 — Retainers vs. project based work46:27 — Questions to ask before agreeing budgets49:20 — Building long term agency partnerships53:05 — Navigating compensation expectations55:51 — Collect experiences, build networks, enjoy the journey+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.+ Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you: Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups.Kerttu Inkeroinen, CMO at  @luckysaintbeer  , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework to assess which environment aligns with your professional ambitions.We analyze the specific skills required for each path and how to position yourself for leadership roles. Kerttu shares her perspective on what makes a successful career trajectory, helping you decide if you thrive in established corporate structures or fast-paced entrepreneurial environments. By the end of this conversation, you will have a clearer strategy for choosing a marketing role that fits your long-term objectives.This is essential viewing for anyone navigating marketing career advice or looking to transition between company types. Whether you are aiming for a CMO career path or just starting, understanding these dynamics is crucial for advancement.Subscribe for weekly marketing leadership breakdowns, and comment below: are you currently leaning toward a big brand or a scale-up?+00:00 — Welcome00:37 — Welcome Kerttu, CMO at Lucky Saint 03:02 — Big corporate vs. scale-up environments 08:54 — It's not always a binary choice 10:46 — Questions to ask when evaluating a new role or company 16:16 — Self-reflection exercise18:19 — “City vs. countryside” 21:20 — What large organisations do well 24:29 — Reflections career choices: breadth vs. depth 27:07 — Overcoming imposter syndrome32:51 — Advice for a solo marketers35:33 — Practical tips for applications 41:41 — Pushing for more senior roles mid-career 46:27 — Questions to ask before accepting a scale-up offer 49:20 — Realities and risks of working in scale-ups 53:05 — Navigating compensation expectations55:51 — Collect experiences, build networks, enjoy the journey+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table.In this one, Amy joined Joe to talk through how to build a content calendar you can actually maintain, why strategy has to come before systems, and what it looks like to plan your repurposing before you've even hit record. There's a lot of practical, immediately useful thinking here, including the 30/70 split that might make you rethink your whole flow.+Amy Woods: linkedin.com/in/amywoods2Content 10X: www.content10x.comContent 10X Podcast: www.content10x.com/podcast+Timestamps:00:00 - Introduction01:45 - What repurposing actually means05:30 - Why distribution gets skipped11:00 - The 30/70 time split13:30 - Strategy before systems20:00 - How far ahead to plan28:00 - Different directions repurposing can flow39:30 - A full repurposing walkthrough48:00 - Quick fire community questions+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views.Timestamps:00:00 - Introduction03:55 - The two-hour workflow06:20 - Start with one question09:15 - Scripting with AI12:45 - Shoot setup and audio19:00 - Editing tools21:00 - Publishing to LinkedIn23:00 - Real video ROI25:10 - Gear walkthrough28:20 - Q&A33:30 - Camera-shy teams41:30 - Portrait vs landscape52:55 - Outdoor shooting58:10 - Motion graphics on a budgetWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Want to find out more about our sponsors, and their exclusive TMM discounts and resources? Head here: https://themarketingmeetup.com/location/virtual/, sign up to a webinar and opt-in to receive your unique offer :)

This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint, and practical steps for reducing AI energy consumption at work.

Every time AI comes up in a marketing conversation, someone asks: "But what about the planet?" This webinar is the answer to that question.

Seb Royce, Creative and Communications Partner at Eden Lab, joined us as someone who's been sitting with this tension for years. He loves AI. He uses it every day. But he's also a marketer who audited his own work footprint, took a course at the Cambridge Institute for Sustainable Leadership, and came out the other side with a framework he actually uses. Not a list of things to feel guilty about. A practical way of thinking about the choices you're already making.

Timestamps:

00:00 - Progress Not Energy Stats

01:22 - Introducing Seb Royce

03:56 - State of Sustainability Now

13:38 - AI and the Environment

17:17 - Should We Worry

18:27 - Right-Sizing AI Models

22:58 - Writing Better Prompts

25:58 - Your AI Supply Chain

29:53 - Q&A Begins

33:44 - Persuading Colleagues

36:01 - Tracking AI Usage

43:02 - AI Search vs Legacy Search

44:58 - Risk Reward and the Guinness Ad

50:13 - Final Thoughts

Watch / listen:

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447

Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College – The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify – The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable – Planable keeps your content in one calm place. It gives everything one home — what's going out, what's being tweaked, what's scheduled, and what's still an idea.

Mailchimp – The leading platform to help you grow your audience, improve automation, and prove ROI more clearly.

Wistia – A complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic – A CMS designed for content teams that move quickly and scale without creating more mess.

Canva – An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your writing consistency, and build a personal brand that actually leads to better work and clients.Key topics include:- Why your target audience should always be yourself first, and what that actually means in practice- Antiviral thinking: how ignoring virality and focusing on one person leads to better, more consistent work- The "inside outer" concept and why authenticity is now a genuine creative advantage- Signature series and campaign thinking as a way to create quality content faster and more consistently- Quality over quantity: why one good piece of content a week beats three average ones every time- Overcoming the fear of posting online, and why most of the judgment you're worried about never actually comesTimestamps:00:00 Introduction02:47 Dan's story09:03 Social media as a tool16:54 Create for yourself21:50 Antiviral thinking28:39 Quality over quantity35:01 Signature series43:01 Overcoming fear of posting51:19 Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Canva - An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Intuit Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind.Between them, they bring decades of real experience running their own businesses as marketing consultants and freelancers. The conversation covers the parts that rarely come up in how-to guides. The identity shift when you go solo. The discomfort of quoting your rate. The contracts and the admin. And why having more than one client matters far more than most people realise when they're just starting out.Key topics include:Why the words freelance, consultant and fractional signal very different things to clients, and how to choose the one that fits the work you want to doHow Luan, Steve and Ayo found their first clients, and the role that old contacts, referrals and consistent visibility each playedSetting a rate for the first time and why knowing your own value stays uncomfortable even with years of experience behind youThe business admin that catches people off guard, including contracts, IR35, scope creep and keeping proper financial recordsWhy spreading your work across multiple clients from the start is a protective strategy, not just a nice-to-haveHow AI is shifting what clients expect from consultants, and how to position your expertise alongside itTimestamps:00:00 - Introduction04:00 - Choosing your title13:00 - Perception and identity22:00 - Making the transition30:00 - Finding clients40:00 - Setting your rate50:00 - AI and your business56:00 - Audience Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify — all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Canva - an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere - it's our go-to design software.Mailchimp — the all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College — the best place to get your marketing qualifications and apprenticeships.Planable — the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. It's how we keep our social scheduling calm and organised. Wistia — a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic — the CMS and landing page builder that powers scalable content infrastructure for modern Marketing teams.

Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting.In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why your objective matters more than your content format, and what he tells clients who are resistant to the whole thing.Key topics include:Why "personal branding" makes people's skin crawl and what to do insteadHow to figure out your posting frequency based on your actual objective, not best practiceThe content formats Phil sees working right now, including lead gen posts, celebrations, and hot takesUsing AI as a thinking aid rather than a writing replacementHow to encourage a team to build their personal profiles without forcing itThe one mindset shift Phil recommends if you want to show up better on LinkedInTimestamps:00:00 - Why personal branding feels cringe02:46 - Phil's take on authenticity at work08:18 - What personal brand actually means11:01 - Headspace and motivation for LinkedIn14:28 - How much time is realistic to give24:20 - Content formats that work right now31:43 - Community Q&A begins38:29 - How to use AI without losing your voice43:33 - Who to follow for inspiration47:03 - Getting your team to post51:11 - Building your LinkedIn profile from scratch54:32 - The one change to make todayWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable.The conversation covered how AI platforms like ChatGPT, Gemini and Claude are changing the way brands get found online, why ranking on Google page one no longer guarantees visibility in AI answers, and how smaller teams can compete by being creative rather than outspending bigger brands.Oh, and here's Planable's super useful resource: https://planable.io/blog/how-ai-uses-social-media-data/?utm_medium=creators&utm_source=webinar&utm_content=tmmKey topics include:The difference between mentions, citations and sources in AI search resultsHow to use Google Analytics to track which AI platforms are already driving traffic and conversionsWhy 85% of AI brand mentions come from third party websites, not your ownHow to use original data, interactive tools and niche content to show up in AI answersHow to explain declining traffic to senior stakeholders by reframing around conversionsWhy brand positioning statements directly influence how AI describes your businessTimestamps:00:00 Introduction03:00 Mentions, citations and sources explained08:00 SEO vs GEO14:00 Where to start with a GEO strategy22:00 Content types wasting time vs working well32:00 Third party sources and original data42:00 Explaining traffic decline to leadership52:00 Brand positioning and AI visibility58:00 Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Canva - an online design and publishing tool, with a mission to empower everyone in the world to design anything and publish anywhere.

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business potential, research-led content, and platform-native social distribution.Key topics include:- Why AI overviews can cut click-through rate even when you rank number one- How to prioritise content refreshing and spot pages that are quietly bleeding traffic- Title tests, keyword tweaks, and filling topic gaps to improve rankings and clicks- Using business potential to choose topics that naturally lead to your product- The three content archetypes performing best right now research thought leadership trending topics- Social distribution tactics that drive reach without forcing people off platform⸻Timestamps:00:00 The state of website traffic in 202607:00 The real impact of AI Overviews13:00 Content refreshing strategies22:00 Scoring topics by business potential26:00 Research and thought leadership32:00 Social distribution and LinkedIn tactics38:00 Q&A and practical advice⸻Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9⸻Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting discipline, and AI that supports (rather than amplifies) chaos.Key topics include:- Why AI can create more “work about work” if you layer it onto broken processes- How to build focus time rituals that work across whole teams (not just individuals)- A practical way to stop reactive Slack pings by enforcing a clear intake and escalation process- Using AI for research, synthesis, first drafts, routing and summaries while keeping strategy and judgement human- Meeting rules that save hours: agendas, outcomes, documented decisions, and when to confidently decline- How to create clarity by tying work to impact and making ad hoc requests self-serveTimestamps:00:00 Building a personal AI assistant02:24 Where teams waste time most05:07 Protecting focus from constant pings10:01 Staying organised outside of work12:09 AI agents in real workflows18:04 Meetings that actually work35:03 Finding clarity through impactWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results.In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality back into Google, and deciding when to go manual vs letting automation learn.Key topics include:- How to audit the last 90 days to spot wasted spend in locations, devices, audiences, and non-converting queries- The tracking essentials in 2026 including GA4, consent mode v2, server-side tracking, and why it all impacts performance- How to feed offline lead quality and revenue back into Google Ads using offline conversions and enhanced conversions for leads- What AI Max actually is (and isn’t) plus when to avoid it if your landing pages aren’t strong- How to approach a slashed budget by stripping campaigns back to high-intent keywords, tighter themes, and better landing pages- What to look for when spam leads appear and how to troubleshoot match types, intent, and optimisation signalsTimestamps:00:00 Finding wasted spend fast03:30 Efficiency and signal quality in 202607:20 Tracking changes you can’t ignore10:50 Feeding CRM data back into Google15:55 What AI Max does in search20:45 Using PPC for full-funnel brand impact24:40 How to rebuild when budgets get cut32:00 Starting PPC without big datasets41:50 When to trust automation53:10 Handling spam leads and learning periods57:05 Choosing the right PPC partnerWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming next with RCS (Rich Communication Services) and WhatsApp.We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.Key topics include: • Email vs SMS: what each channel is best for • How to collect phone numbers (quizzes, surveys, value exchange) • Segmentation beyond demographics (behaviour, intent, price sensitivity) • Automations: welcome, cart abandonment, VIP flows, reminders • Compliance essentials: consent, unsubscribe, timing rules • RCS: “SMS on steroids” (verified sender, rich media, buttons) • Q&A: emotional response to SMS, best send times, pop-ups that don’t convert______Timestamps:00:00 SMS marketing overview03:20 Email vs SMS marketing10:43 SMS automation examples11:42 SMS opt-in & list growth14:33 SMS segmentation & testing25:16 SMS compliance, timing & RCS29:50 Q&A: SMS marketing in practice_______Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.You’ll learn the difference between machine learning, agentic AI, and autonomous marketing, why strategy matters more than tactics, and how AI can help you shift from fixed campaign calendars to responsive, individual journeys. We also dig into what “true personalisation” really looks like (and how to avoid crossing the line into “helpful vs creepy”).If you’re an AI explorer trying to become a builder - or you’re leading a team and want a sane approach to AI literacy, governance, and guardrails - this one’s for you.CHAPTERS0:00 Intro + speakers (Kirsty Fraser + Rich Crossley)2:40 What is School of AI (and how to join)4:40 Where are you on your AI journey? (skeptic → pro)7:30 Why AI literacy isn’t optional now10:30 UK vs US: AI + customer journey mapping14:20 The AI foundation: machine learning → agentic → autonomous19:00 From chatbot era to “AI teammate”23:10 Strategy over tactics: breaking the old playbook27:30 Case study: Currys + Black Friday personalisation32:20 AI is the engine — you’re the steering wheel36:10 Segmentation trap vs true personalisation41:30 AI + jobs: why marketers aren’t being replaced46:00 “Start small” + guardrails + helpful vs creepy49:20 Q&A: moving from explorer to builder52:30 Q&A: governance, privacy, and what not to put in⸻TODAY'S GUESTSMovable Ink: https://movableink.com/Kirsty Fraser | Senior Director @ Movable Ink : https://www.linkedin.com/in/kirstyfraser80/Rich Crossley | Senior Product Marketing Manager @ Movable Ink: https://www.linkedin.com/in/richacrossley/⸻STAY IN THE LOOPJoin a community where connection, learning and support come first at over 200 events per year worldwide. You are very much invited 🙂👉 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/⸻FOLLOW & JOIN THE CONVERSATIONInstagram: https://www.instagram.com/themarketingmeetup/LinkedIn: https://www.linkedin.com/company/the-marketing-meetup

If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working.In this live session, we dig into:How to track engagement that matters (not just the metrics that look good on a slide), so you can focus on what drives results without extra effort.Simple, repeatable tactics we use to keep hundreds of attendees actively involved. Not just listening, but participating.How deeper analytics unlock better decisions, including what we’ve learned since shifting from Zoom to Wistia for a more streamlined webinar workflow.You’ll walk away with a clearer understanding of how to measure your audiences’ behaviour, what keeps them engaged, and how to design webinars that feel more like conversations, all while getting more impact from the time and resources you already have.************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks.For those of you who don't yet: Rory is a TED main stage speaker, Ogilvy's vice-chairman, and TikTok's favourite "marketing uncle" (not our words!) with millions of folks tuning into his thoughts.************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you’re a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing’s value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick in their mind- Organise your tactics with a light-touch funnel so you know what to do — and what to say no toTIMESTAMPS00:00 — Welcome & intros01:20 — Why strategy feels harder than it should04:50 — What “bare minimum strategy” really means10:32 — The 3 questions every strategy must answer16:10 — Common strategy mistakes marketers make21:58 — Setting goals that actually guide decisions27:40 — How to choose the right metrics32:12 — Turning strategy into day-to-day actions37:45 — Live build: creating a minimum viable plan44:20 — Q&A: applying this to your business52:10 — Final thoughts & takeaway summary************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story 🍌 6:00 – Key legal risks 8:10 – Tools: Canva, ChatGPT, Adobe 11:25 – Client contracts 14:40 – Chatting AI with stakeholders 17:00 – Why policies matter 19:40 – Can AI replace lawyers? 21:00 – Final advice👇Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.

In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.

They explore:

• Why 95% of marketers say crafting emotionally resonant messaging is hard

• The difference between “Hi {First Name}” and genuinely thoughtful personalisation

• How to use first-party data in a way that feels human, not extractive

• What trust looks like in practice — not theory

• Examples of brands who walk this line well

This isn’t about sentimentality. It’s about treating people like people, at scale.

AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.00:00 - Intro: Why Prompting Matters in 202501:22 - Meet Anna Carina Berkman, Founder at Markitect03:10 - What Is Prompting, Really?04:40 - Why Prompting Is the New Copywriting06:25 - The Coco Framework Explained (Clear, Outcome, Context, Options)09:15 - Examples of High-Converting AI Prompts12:50 - Lazy Prompting: Automating Great Results14:30 - Prompting Across Tools (ChatGPT, Claude, Gemini)16:05 - Common Prompting Mistakes to Avoid17:45 - Building a Prompt Library for Your Team19:00 - Final Advice************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.- How AI engines interpret and rank content- Practical tactics to future-proof your strategy- The balance between writing for humans and for machines

Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.0:00 – Two types of people in AI 0:35 – The truth about most companies 1:10 – What “Mindhunter” taught me 2:40 – AI ≠ tools, it’s knowledge 4:00 – Why facts matter more than stories 5:05 – Marketers can lead the AI shift 6:10 – The secret power of semantics 7:35 – The real blockers to change 8:52 – Start small, not safe 9:50 – Final thoughts on AI strategy

Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark.

• Frameworks for integrating AI into your content process
• Examples of AI-assisted content that actually works
• How to keep content original and avoid the “AI blandness” trap

*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.

• What AI visibility is and why it matters in 2025
• Practical ways to prepare your content and campaigns
• How AI visibility could reshape search, discovery, and visibility

Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as Head of SEO Communications at Wix, she leads initiatives such as podcasts, blogs, and other knowledge-sharing platforms to ensure the industry is kept up to date with the latest news.“She’s one of the brightest minds in the industry and isn’t afraid to challenge the status quo if needed.Those who’ve attended her sessions will note her signature style of storytelling, which helps to embed key concepts and principles in the mind of the audience. All in all, you don’t want to miss a Crystal Carter session.”00:00 - Intro 00:15 - Why LLM visibility matters 01:04 - Growth of AI platforms like DeepSeek and Gemini 02:26 - Google traffic decline vs LLM growth 03:45 - What this shift means for SEO 04:44 - Static vs search-augmented LLMs 05:48 - How to optimise for LLMs 06:55 - LLM optimisation isn’t just SEO 07:40 - Final thoughts and opportunity for marketers

Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.🐝 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees perfectly mirrors marketing strategy. Discover how loss aversion, probabilistic thinking, and the waggle dance can reshape how we think about ROI and long-term growth.👉 Packed with real client examples, psychology insights, and a metaphor that’ll stick with you forever.📌 Whether you’re building brand awareness or scaling performance, this will change how you see marketing.

🎤 Bronwen Foster-Butler – Finisterre

Talk Title: Lightning Talk

About Bronwen (written by El Etherington, TMM)

"Bronwen is a force for good. With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon, Burberry, and Pangaia. Diversity, Equity & Inclusion is a priority for Bronwen, alongside sustainability, which is key to Finisterre’s brand, and Bronwen’s role as CMO embraces this.

An outdoor enthusiast (and snowboarding legend), you can find her at outdoor events across the country — and her meetings at Finisterre are often taken on a board in the sea.

In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.We focus on how to;

• Adapt and future-proof your brand voice and guidelines
• Localise beyond translation to truly connect
• Build a scalable workflow for consistent quality worldwide

_________Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.

If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this isn't just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.

Naomi Walkland, CMO of Motorway

Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.

If you’re a CMO, Head of Marketing or just someone who cares deeply about leading well , this one’s for you.

Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Email’s Not Dead, But It’s Definitely Had a Glow-Up

A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital

This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long-term, revenue-generating relationships.

Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity.

Thanks to Our Sponsors

Huge thanks to Frontify who helped make this possible. Also, big love to Cambridge Marketing College, Frontify, and Planable, you help make sessions like this happen.

We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.This is her story of building a social following from the ground up. What worked, what didn’t, and what she’d do differently if she had to start again tomorrow.Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever are going solo- ways to grow when you're doing allllll the things--Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:

• how SEO is changing and what you need to do about it
• actionable tips to get you started quickly on SEO in a AI search world
• and as always, we'll have questions from the community (that's you!) 🙂

Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you accelerate the growth of organic search traffic to a website. Both are highly respected thought leaders in SEO, so this session will be jam-packed full of great insights and advice.--Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on?

In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy.

From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers creators, drives global consistency with local nuance, and builds a creative culture across continents.

We cover:

• Why Adobe’s Women’s FA Cup sponsorship is about more than just brand awareness

• How Adobe stays ahead in a hyper-competitive, AI-driven landscape

• What vulnerable leadership looks like in a high-performance global team

Tune in for a thoughtful look at how marketing can inspire, connect, and lead - even at scale.

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.

We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.

We also explore:

• The surprising similarities between fashion and SaaS marketing

• How to cut through jargon and bring clarity to brand language

• Why conventional logic can be dangerous for marketers

• The challenges of measuring brand impact when outcomes aren’t easily quantifiable

• Typeform’s approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know”

• How to market a simple, premium product in a world full of free alternatives

If you’re curious about branding, creativity, and marketing leadership, this one’s for you.