Marketing, Media & Adtech – Détails, épisodes et analyse

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Marketing, Media & Adtech

Pesach Lattin

Business & Entrepreneuriat

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Business & Entrepreneuriat

Fréquence : 1 épisode/6j. Total Éps: 154

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

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Rapping About Roku: Kirby Grimes on Broken Ad Tech, YouTube TV, and the Death of Display Ads

Saison 8 · Épisode 9

mardi 5 mai 2026 • Durée 01:03:37

Kirby Grimes helped build the first streaming TV apps on the planet. He co-founded Float Left, one of Roku's first development partners back in 2009, got acquired, launched 4320 (a B2B marketing agency for media tech companies), and now publishes The Streaming Wars. He also raps about the media industry on LinkedIn and made it to 42 without seeing Star Wars. In this episode of The ADOTAT Show, Pesach Lattin and Kirby get into: 00:00 Intro 01:30 Why ad-supported digital publishing is broken in 2026 06:00 The real reason recipe sites are unusable 10:00 Interruption vs ambient vs task-based attention in advertising 13:00 Contextual ads, dynamic creative, and why none of it works 16:30 Is YouTube TV? The fight nobody is winning 20:00 The Anti-Thought Leader Thought Leader 24:00 Building the Kirby Grimes brand from karaoke to rap singles 31:00 Wall Street is killing the streaming industry 36:00 What media looks like in 2036 40:00 Desert Island Five (no family, includes a therapist) 46:00 Mental health, freezing time, and life as a founder 51:00 Why Kirby went 42 years without watching Star Wars 55:00 Mark Echo, graffiti, and merging the creative and business self 59:00 The cardboard box moment that changed his life 01:03:00 Most overrated and underrated things in streaming 01:07:00 What Kirby wants on the scoreboard in 10 years Sponsored by Troutman Amin LLP, the law firm that speaks fluent ad tech. And by Incremental.com, because attribution shouldn't be a vibe, it should be a number. Subscribe for more conversations with the people actually building, breaking, and rebuilding media, ad tech, and streaming. #Streaming #AdTech #Roku #YouTubeTV #MediaIndustry #DigitalPublishing #ADOTAT #KirbyGrimes #StreamingWars #ContentMarketing

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35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide

Saison 8 · Épisode 8

lundi 27 avril 2026 • Durée 35:47

Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying out loud what everyone in ad tech thinks but won't post on LinkedIn: the industry is lying, everybody knows it's lying, and if we all just stopped, we'd have more fun.In this episode of the ADOTAT Show, Pesach Lattin sits down with Karsten for one of the most honest conversations we've ever recorded about the state of advertising technology, AI in advertising, programmatic, brand safety, LLM content theft, and why the junior ad tech jobs are about to disappear.What we cover:Whether AI agents in advertising are the real deal or the next metaverse. Why media planners, coordinators, and junior ad ops roles are going away, not being "augmented." The PubMatic fully automated campaign and what it actually means. AI washing in ad tech press releases and why it's burying the real work. How LLM companies are destroying small publishers that can't afford to fight back. The New York Times vs. OpenAI, and why the mom-and-pop blogs are the ones getting eaten. The Google antitrust verdict and what it tells us about business ethics in tech. LinkedIn performance culture and conference enthusiasm theater. The Santa Cruz radio caller story that explains the entire value exchange in 90 seconds. The industry's greatest lies rated live: brand safety, programmatic efficiency, incremental lift, consumer-first positioning, and the universal vendor slogan that Karsten calls flat-out untrue. The one person in ad tech Karsten thinks is actually telling the truth. The empty-room origin story of Yahoo Europe. The Dragon Lady, Heather Killen, and the nine-word management philosophy every executive should tattoo somewhere visible. The HD video study where the data refused to give the client what they paid for. The ugly ad research that contradicts every Cannes trophy ever handed out. Karsten's desert island pick and why it's a dead video game developer, not a colleague.About Karsten Weide:Karsten Weide is an independent media and technology analyst with 35 years of experience across journalism, operations, and industry research. He was the founding product leader at Yahoo Germany and helped build Yahoo Europe during the Web 1.0 era. He spent 16 years at IDC as a senior analyst covering the advertising, media, and entertainment sectors. He now writes and consults independently.About the ADOTAT Show:The ADOTAT Show is the podcast for people who work in advertising technology and are tired of being lied to. Hosted by Pesach Lattin, founder of ADOTAT, we interview the operators, analysts, and executives shaping the digital ad business. No vendor fluff. No conference theater. Just the conversations people are having in the hallway but won't post on LinkedIn.

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He Milked Cows Before He Milked Data — Tim Armstrong on Why AI Can't Fix Stupid | ADOTAT Show

Saison 7 · Épisode 10

mercredi 4 mars 2026 • Durée 45:23

116 views Feb 26, 2026 #AI #audio #podcasting

Tim Armstrong went from a dairy farm in rural New Zealand to leading digital transformation at Mangrove Digital in Australia. Somewhere between herding 200 cows through lightning storms at 5 a.m. and optimizing programmatic supply paths, he picked up a take so hot it might melt your entire AI strategy: People still matter more than your algorithm. Yeah. We said it. In this episode of the ADOTAT Show, Pesach Lattin sits down with Tim to talk about why 53% of marketers think their AI is underwhelming (they're being generous), why companies are firing humans based on vibes and pitch decks, why soft skills are the actual hard part, why audio advertising is the dark horse nobody's betting on, and why the ad tech industry has an "artificial complexity" problem that Tim is absolutely done tolerating. Also: desert islands, Dave Grohl on driftwood guitar, Elon Musk building coconut blockchains, and why Tim's three-year-old thinks dad just "goes to work." If you've ever sat in a meeting where someone said "let's leverage AI to synergize our pipeline" and wanted to scream — this episode is for you. Stay Bold. Stay Curious. Know More Than You Did Yesterday. #adtech #AI #programmatic #digitaladvertising #podcasting #audio #adotat

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Simon Halstead Decodes Ad Tech Mysteries Over Cake | AI, COOKIES, MARKETING, ADTECH

Saison 1 · Épisode 53

lundi 5 août 2024 • Durée 43:38

In this episode of the ADOTAT Show, we dive into the intricate world of ad tech with the incomparable Simon Halstead. Known for his knack for making sense of the industry's most baffling trends, Simon brings his A-game—and his love for cake—to the table. Buckle up for a deep dive into the latest happenings in digital advertising, served with a side of irreverence.

Google’s Cookie Reversal: Just when we thought Google was ready to toss cookies into the digital trash can, they decided to keep them around. Simon breaks down what this means for marketers and advertisers, why this isn’t just a delay, but a significant shift in strategy.

Ad Tech Trends: Simon shares his insights on the cutting-edge trends shaping the future of programmatic advertising, from AI-driven strategies to the latest developments in machine learning and how they’re changing the game.

Mental Health in High Stakes: The ad tech world is a high-pressure environment, and Simon talks candidly about the importance of mental health. Discover why it’s okay not to have all the answers and how fostering a supportive environment can lead to better outcomes.

Trust and Ethics: Trust is hard to come by in the ad tech industry. Simon discusses the core values of trust, honesty, and respect that guide his consultancy, and why these principles are essential for building lasting business relationships.

Personal Anecdotes: Get an inside look at Simon’s journey, from meeting his wife at Buckingham Palace to his ongoing battle with cake addiction. These stories highlight the human side of a tech guru who’s as relatable as he is knowledgeable.

🔍 High-Value Keywords:

Ad Tech, Digital Advertising, Google Cookies, Programmatic Advertising, Mental Health in Business, Business Ethics, Ad Tech Trends, AI in Advertising, Machine Learning, Marketing Strategies, Compliance, TCPA Defense, Media Innovation, OTT, CTV, Video Streaming, Legal Issues in Telecom

The Marketing Maverick: Jon Bond Talks AI, Trends, and Snapple Campaigns

Saison 1 · Épisode 52

mardi 30 juillet 2024 • Durée 44:48

Get ready for an electrifying episode of "The Adotat Show" featuring Jon Bond, the marketing maestro who turned the advertising world upside down. Jon, the visionary behind Kishbaum, Bond, and Partners, now leads Weightless, a company at the forefront of digital innovation.

In this episode, we dive deep into Jon’s storied career, from the groundbreaking Snapple campaigns to navigating the chaotic dot-com era. We explore his latest ventures into AI-driven marketing and his bold predictions for the future of advertising. Jon’s stories are packed with wit, irreverence, and insights that will make you rethink everything you know about marketing.

Tune in for a conversation that’s as enlightening as it is entertaining, filled with actionable insights and hilarious anecdotes. Don’t miss Jon Bond’s take on the evolution of marketing, the importance of data-driven strategies, and how to stay ahead in an ever-changing digital landscape.

Keywords: Marketing Insights, Jon Bond, Advertising Innovation, Snapple Campaign, AI Marketing, Digital Trends, Weightless, Ad Strategies, Dot-Com Era, The Adotat Show

Stay Bold, Stay Curious, and Know More Than You Did Yesterday!

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#ai Marketing Mastery: From Technophobe to Trailblazer - Naama Manova Twito

Saison 1 · Épisode 51

lundi 29 juillet 2024 • Durée 28:49

Ready to transform your marketing game? Dive into our special #MadWomen series as Pesach Lattin, the man who thinks going viral sounds like catching a cold, interviews the incredible Naama Manova Twito. Naama, a marketing powerhouse, takes us on her captivating journey from being a technophobe to becoming a trailblazer in AI-driven marketing strategies.

In this episode, you'll hear about Naama's unique experiences navigating the fast-paced world of digital transformation, the challenges of balancing human creativity with AI efficiency, and the humorous moments that come with it—like the time her daughter rode a unicorn toy during a crucial Microsoft Zoom call. Naama also shares her thoughts on the current state of AI in marketing, debunking myths, and providing invaluable insights for both seasoned marketers and newbies.

Get ready for a wild ride filled with marketing wisdom, unfiltered truths, and a deep dive into how AI is reshaping the industry. Learn about Naama's vision for hybrid teams, her predictions for the future of search engines, and her inspiring message to always stay curious and embrace the unknown.

Don't miss this episode—it's packed with keywords like AI marketing, digital transformation, human creativity, marketing strategies, and more. Whether you're a marketing veteran or just starting out, Naama's story and Pesach's witty banter will leave you entertained and enlightened. 🚀 #ADOTATShow #Marketing #AI #DigitalTransformation #HumanCreativity #MarketingStrategies #MadWomenSeries

Unlocking AdTech Secrets with Angelina Eng: The Future of Digital Measurement, Programmatic AI

Saison 1 · Épisode 50

jeudi 25 juillet 2024 • Durée 39:48

Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to share her invaluable insights.

Angelina Eng has been a trailblazer in digital advertising, holding senior positions at renowned firms such as Morgan Stanley, Merkle, Dentsu, and Publicis. At the IAB, she plays a pivotal role in defining guidelines and establishing industry standards for measurement, addressability, and data management. Angelina's work has significantly influenced the progression of digital media, marketing, ad operations, and analytics.

In this episode, Pesach and Angelina dive into critical topics such as the challenges of Made-For-Advertising (MFA) sites, the evolution of programmatic advertising, and the impact of artificial intelligence on digital marketing. They also discuss the ethical implications of AI, strategies for identifying high-quality content, and the importance of building strong relationships with publishers.

Angelina's career has been marked by numerous accolades, including the AdMonsters 2018 Power List Award and the IAB Data Rockstar Award. Her insights on the future of digital advertising, privacy regulations, and the evolving landscape are not to be missed. Tune in to learn from one of the industry's most respected voices and gain valuable knowledge on navigating the complexities of modern advertising.

In this episode, Pesach and Angelina dive deep into:

🗑️ The problem of Made-For-Advertising (MFA) sites and their impact on advertisers.

🔍 Strategies for advertisers to identify and avoid low-quality MFA sites.

📊 The role of AI and machine learning in improving ad targeting and measurement.

🌐 Visit us at ADOTAT.com for more content on the latest in marketing and adtech.

#MADWOMEN Cover Girl to Code: Phoenix Ha’s AI-Assisted Advertising Adventure

Saison 1 · Épisode 49

mercredi 17 juillet 2024 • Durée 42:47

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva.

Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the modeling world upside down and now she's here to tell us why she traded runways for revenue reports. What made her swap spotlights for spreadsheets? And how does she keep her sanity in a digital world gone mad?

Get ready to dive into the chaos of media buying, the AI invasion in advertising, and why Phoenix's creative brain battles her data-nerd side. This episode is packed with no-nonsense advice, unexpected insights, and a peek into her viral TikTok fame. Plus, hear about her ultimate goal: selling AdBeacon and creating a legacy that’s more than just numbers.

So, smash that play button and buckle up for a wild ride with Pesach Lattin and Phoenix Ha on The ADOTAT Show. 🍩✨

AdBeak, first-party data, media buying, 2024 media trends, digital advertising, Nike, Disney, Vogue, AdBeacon, iOS 14.5, AI in marketing, creative strategy, digital transformation, programmatic advertising, Phoenix Ha, Pesach Lattin, digital ad spend, media campaigns, data-driven marketing, advertising innovation, media analytics, marketing strategy, customer acquisition, digital metrics, marketing efficiency, creative director, data scientist, brand loyalty, digital chaos, media industry, advertising success, media trends, AI tools, digital m

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Decoding Media Metrics: AI Innovations, Privacy Challenges, and TV Measurement Trends with Jon Watts

Saison 1 · Épisode 48

lundi 15 juillet 2024 • Durée 48:06

Today, we're tearing down the curtains on TV measurement with Jon Watts of The Coalition for Innovative Media Measurement. From the multi-currency transitions shaking up the US market to the explosive growth of live sports streaming, Jon breaks down how vendors are playing nice (or not) and why data quality is more crucial than ever. If you've ever wondered how TV ads seem to read your mind or why the industry feels like a never-ending rollercoaster, this episode is your golden ticket.

Prepare to be blown away by the explosive growth of live sports in the streaming space and the Nielsen-Amazon kerfuffle that has everyone in a tizzy. We're diving deep into the nuances of data quality, trust, and privacy, and why buyers need to know exactly what they're getting into. Plus, Jon shares his journey from academia to media mogul, highlighting the untapped potential of public service funding and why the American spirit of risk-taking and innovation makes it the ultimate playground for media professionals.

Why This Episode Matters:

In a world where media consumption is fragmenting faster than ever, understanding the intricacies of TV measurement is crucial. Jon Watts doesn't just offer insights; he delivers a masterclass in navigating the complexities of modern media with wit, wisdom, and a touch of British charm.

Call to Action:

Enjoyed this deep dive into the world of TV measurement? Smash that like button, drop your thoughts and questions in the comments, and hit subscribe for more episodes that cut through the noise and deliver the goods.

Hashtags & Keywords:

#TVMeasurement #DataTransparency #StreamingSports #SIMSummit #AdvertisingInnovation #JonWatts #MediaRevolution #TheDoughnutShow

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Myles Younger: Navigating Ad Tech Trends: Programmatic Advertising, AI-Driven Personalization

Saison 1 · Épisode 47

lundi 8 juillet 2024 • Durée 01:09:20

Welcome to an episode that takes you on a thrilling journey through the unpredictable world of digital advertising with Myles Younger, a true maestro in the ad tech industry. Imagine navigating a foggy landscape with a broken GPS—that's Myles's daily grind, where digital marketing challenges and programmatic advertising innovations are as varied as his everything bagel breakfast. We explore his serene morning rituals that ground him before diving into the frenetic pace of his digital workday, uncovering how he balances data-driven strategies, real-time bidding, and audience targeting with mindful moments. From his career’s rollercoaster in B2B marketing to his strategic wizardry at U of Digital, Myles navigates the evolving landscape of contextual targeting, AI-driven personalization, and privacy-first advertising. With a keen eye on industry trends like video advertising, omnichannel integration, and sustainable ad practices, Myles is not just surviving in the ad tech world—he's rewriting the rules. Join us for insights on navigating the digital jungle, as we unpack the dynamic shifts shaping the future of advertising technology in 2024【12†source】【13†source】【14†source】【15†source】【16†source】.

Join us as we explore:

🥓 Breakfast of Champions

How Myles’s morning ritual, featuring the everything bagel, sets the tone for a day in the digital trenches.

The zen of bacon and bagels: Why Myles believes in savoring breakfast without distractions.

📈 Ad Tech Adventures

Myles's career journey from B2B marketing to becoming a digital sage at U of Digital.

The pivotal moments at MediaMonks that sharpened his ad tech prowess.

Navigating the shark-infested waters of digital innovation and strategy.

🧘 Mindful Mornings to Digital Drama

The serene start of Myles’s day versus the relentless pulse of his digital life.

The realness of screen-induced anxiety and how Myles manages to stay grounded.

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