Explorez tous les épisodes du podcast Marketing Mavericks (Audio)

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak.

Host: Tonya Hall

Guests: Lynette Young, Cliff Ravenscraft, and Paul Colligan

Producer: Tonya Hall

Technical Director: Anthony Nielsen

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more.

Host: Tonya Hall

Guest: Liat Mordechay Hertanu

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• shutterstock.com offer code MM415

We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration.

Host: Tonya Hall

Guest: Jeff Winsper

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• legalzoom.com offer code: MM

We talk about measuring influence, is any PR good PR, and what's your Klout score?

Host: Tonya Hall

Guests: Olivier Blanchard, David Spark, and Marcus Nelson

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• warbyparker.com/mm
• squarespace.com offer code:MM
• naturebox.com/twit

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing.

Host: Tonya Hall

Guest: Shiv Singh

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• legalzoom.com offer code: MM
• naturebox.com/twit

We talk about the Super Bowl, social war rooms, halftime ads, big data, and more.

Host: Tonya Hall

Guests: Brian Reich and Don Povia

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Tonya talks to Tania about measuring social engagement.

Host: Tonya Hall

Guest: Tania Yuki

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• legalzoom.com offer code: MM

Auto racing with Collete Davis, NAIAS 2015, Sir Richard Branson's Extreme Tech Challenge.

Host: Tonya Hall

Guests: Kym McNicholas and Collete Davis

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• audiblepodcast.com/mm

Taylor Swift schools everyone in social media, Twitter's native video feature, what kids are using for social media these days?

Host: Tonya Hall

Guests: Esteban Contreras and Kurt Wagner

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• legalzoom.com offer code: MM

A compilation of some of the greatest conversations of 2014 on Marketing Mavericks.

Host: Tonya Hall

Guests: Patrick Byrne, Scott Monty, Brian Reich, Jeff Jarvis, Ted Cohen, Al Nilsen, and Jeremiah Owyang

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Marque and Eli talks to us about how they took a hobby and elevated it into something even greater.

Host: Tonya Hall

Guests: Marque Cornblatt and Eli Delia

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Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• freshbooks.com/mm

We talk all about LeWeb, blurring the line between content and advertising, and developing brand trust.

Host: Tonya Hall

Guests: Faris Yakob and Esteban Contreras

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• freshbooks.com/mm
• audiblepodcast.com/mm
• squarespace.com offer code: MM

We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky.

Host: Tonya Hall

Guest: Ariel Michaeli

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• shutterstock.com offer code MM415

We talk all about the collaborative economy, why sharing is the new buying, how big companies are adapting, and more.

Host: Tonya Hall

Guest: Jeremiah Owyang

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• squarespace.com offer code: MM
• freshbooks.com/mm

LinkedIn, HR resumes, and what social footprint says about you.

Host: Tonya Hall

Guests: Jessica Miller-Merrell and Rayanne Thorn Krueger

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• freshbooks.com/mm
• squarespace.com offer code: MM

Mashie Awards 2014, how to become a vine-nographer, promoting your brand with Snapchat, and more!

Host: Tonya Hall

Guests: Todd Wasserman, David Berkowitz, and Shoshana Winter

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• audiblepodcast.com/mm
• squarespace.com offer code: MM

We analyze the midterm election, can we really measure sentiment, and should we regulate campaign advertising?

Host: Tonya Hall

Guests: Harper Reed and Patrick Ruffini

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• squarespace.com offer code: MM

HDR Photography, blogging and why giving it away for free pays off with creative commons.

Host: Tonya Hall

Guest: Trey Ratcliff

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

The NFL, World Series, hockey, soccer, sports apps, fan engagement, and more.

Host: Tonya Hall

Guests: Bryan Kramer and Brian Reich

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• squarespace.com offer code MM

Mobile commerce, the second screen, why CBS and HBO are moving to an online distribution, and more.

Host: Tonya Hall

Guests: Tim Hayden and Tom Webster

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• squarespace.com offer code MM

The evolution of the music industry, the Revolt Music Conference, the artist/label relationship, and more.

Host: Tonya Hall

Guest: Ted Cohen

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• audiblepodcast.com/mm
• squarespace.com offer code MM

On Marketing Mavericks, we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile).

Host: Tonya Hall

Guests: Paul Mabray, Mike Schneider, and Aaron Strout

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we talk to authentic marketing expert Scott Stratten about why it's important to be present on social media, how the Ritz-Carlton went the extra mile in customer service, how to make a viral video, and more.

Host: Tonya Hall

Guest: Scott Stratten

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• naturebox.com/twit
• hover.com promo code MM9
• shutterstock.com offer code MM914

We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works.

Host: Tonya Hall

Guest: Joel Comm

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• squarespace.com offer code: MM

On Marketing Mavericks, we talk about Apple and why we care so much about their events, the effect of T-Mobile CEO John Legere's bad boy image on the company's brand, and should the NFL be more proactive with sending messages to fans?

Host: Tonya Hall

Guests: Frank Eliason, Carmine Gallo, Brett King, and Natali Morris

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• shutterstock.com offer code MM914
• ziprecruiter.com/mm

Twitter tests out purchases with a "Buy Button", the future of social commerce, electronic wearables, Apple's special event speculation, Malaysia Airlines' big marketing fail, and more.

Host: Tonya Hall

Guests: Esteban Contreras and Bob Knorpp

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• hover.com promo code MM9
• ziprecruiter.com/mm
• naturebox.com/twit

Today we talk with Aaron Strout, Tom Spano, and Johnathan Sackett about Walmart's Savings app, Burger King giving out free phones, Depend ads, the earthquake and wearable tech, and Pizza Hut's "Pizza Cats" marketing campaign.

Host: Tonya Hall

Guests: Jonathan Sackett, Aaron Strout, and Tom Spano

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• shutterstock.com offer code MM814
• hover.com promo code MM8

On Marketing Mavericks we talk with Geoffrey Colon, David Spark, and Keith Kawamura about multicultural marketing, when not to market, OnePlus' marketing fail, going viral with the #icebucketchallenge, and if content is currency, why is the internet getting stupid with satire?

Host: Tonya Hall

Guests: Geoffrey Colon, Keith Kawamura, and David Spark

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• lynda.com/mm
• ziprecruiter.com/mm

On Marketing Mavericks we talk to C-Suite host Jeffrey Hayzlett, Findly CEO Jeff Russakow, Nimble CEO Jon Ferrara, and The BeanCast host Bob Knorpp about Comcast's PR crisis that keeps getting bigger, cultivating a relationship with your customers, and building a personal brand.

Host: Tonya Hall

Guests: Jeffrey Hayzlett, Jeff Russakow, Bob Knorpp, and Jon Ferrara

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• naturebox.com/twit
• hover.com promo code MM8

Today we talk with Ted Nardin, Founder and CEO of Ideal Dialogue, about the science of customer service - is there a prime directive? We also talk about Comcast's infamous 'phone call from hell' and how to avoid making the same mistakes.

Host: Tonya Hall

Guests: Frank Eliason, Ted Nardin, and Augie Ray

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• lynda.com/mm
• ziprecruiter.com/mm

On Marketing Mavericks, we talk about how to promote and monetize your content online, is "spraying and praying" the best option?

Host: Tonya Hall

Guests: Nataly Dawn, Jack Conte, Derral Eves, Chad Johnson, Amy Schmittauer, and Lynette Young

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

• hover.com promo code MM7
• naturebox.com/twit

The evolution of Internet based radio, how artists connect with fans, Pandora and the connected car, the freemium model, and is YouTube still relevant for new artists?

Host: Tonya Hall

Guests: Ted Cohen, Heidi Browning Pearson, Geoffrey Colon, and David Holmes

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• ziprecruiter.com/mm

On Marketing Mavericks, Tonya Hall talks with Andy Weir, Brian Reich, Dan Gerstein, and Geoffrey Colon about how technology has changed the way people read and write books, self-publishing, how to market content, ghost writing, and more.

Host: Tonya Hall

Guests: Brian Reich, Andy Weir, Dan Gerstein, and Geoffrey Colon

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• naturebox.com/twit

On Marketing Mavericks, Tonya Hall, Bruce Rogers, Augie Ray, and Chris Baccus talk about the omni channel, the future marketer, and does bad marketing sell panties?

Host: Tonya Hall

Guests: Bruce Rogers, Augie Ray, and Chris Baccus

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• ziprecruiter.com/mm

We talk about selling faith through a connected church -- how do you market and measure religion?

Host: Tonya Hall

Guests: Brian Reich and Fr. James Martin, SJ

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• squarespace.com offer code: MM

On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption.

Host: Tonya Hall

Co-Host: Bob Knorpp

Guests: Frank Eliason, Natali Morris, and Steve Faktor

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

• naturebox.com/twit

On Marketing Mavericks we talk to Brian Reich, Glenn Engler, and David Griner about Edelman taking home a Lion at the Cannes Lions Festival for their work with Chipotle, Bono pushes brands for more social good, and what CMO's can take away from the event.

Host: Tonya Hall

Guests: Glenn Engler, David Griner, and Brian Reich

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we talk to Brian Reich, Gwen Sebastian, Arthur Chu, Jennifer L. Pozner, and Erin Saxton all about building a personal brand after reality TV, network advertisers capitalizing on characters and contestants, multi-screen viewing, "The Voice," "The Bachelorette," "Jeopardy," and more.

Host: Tonya Hall

Guests: Arthur Chu, Jennifer L. Pozner, Brian Reich, Erin Saxton, and Gwen Sebastian

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk all about the beautiful game with Brain Reich of little m media, Chris Baccus of GolinHarris, Austin Schindel of SportTechie, and Aisling McCarthy of We Are Social. How Adidas is concerned over FIFA corruption, multi-screen viewing, growth in advertising dollars, consumer behavior around live sporting events, and more.

Host: Tonya Hall

Guests: Chris Baccus, Geoffrey Colon, Aisling McCarthy, Brian Reich, and Austin Schindel

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk with Overstock.com CEO Patrick Byrne, Chris Baccus of GolinHarris, and Jon Ferrara of Nimble about Bitcoin and the future of virtual currency, Customer Relationship Management, and leadership.

Host: Tonya Hall

Guests: Chris Baccus, Patrick Byrne, and Jon Ferrara

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk with start-up founder Katrina Lake on the success of Stitch Fix and the evolution of retail and internet shopping, how social media and the customer relationship can be the only marketing needed, how packaging is key for first impressions, NASCAR and the second screen, Football's Seattle Seahawks Richard Sherman and Russell Wilson on personal branding, Hillary Clintons book and her social marketing strategy, and more.

Host: Tonya Hall

Guests: C.C. Chapman, Katrina Lake, and Brian Reich

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about the leaked New York Times Innovation Report and what it means for New Media.

Host: Tonya Hall

Guests: Jeff Jarvis, Scott Monty, and Brian Reich

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about Sega's Sonic The Hedgehog and building a brand as an underdog.

Host: Tonya Hall

Guests: Olivier Blanchard, Al Nilsen, and Dana Todd

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.

Host: Tonya Hall

Guests: Bob Knorpp, Rob Lynch, and Lynette Young

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks we talk about the Grammys, the personal brand, and connecting artists and fans on social media.

Host: Tonya Hall

Guests: Evan Green and Brian Reich

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

We talk with Wanderu CEO Polina Raygorodskaya.

Host: Tonya Hall

Guest: Polina Raygorodskaya

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Today on Marketing Mavericks we talk about Victoria's Secret and women's intimates online, viral videos and how to use YouTube.

Host: Tonya Hall

Guests: Patrick Adams and Brendan Gahan

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

We invite you to read our show notes.

Thanks to CacheFly for the bandwidth for this show.

On Marketing Mavericks, we speak with VentureBeat about their new mobile study, what is Omni-Channel, and responsive design.

Guests: Frank Eliason, Mike Ewing, John Koetsier, and Aaron Strout

Host: Tonya Hall

Guests: Frank Eliason, Mike Ewing, John Koetsier, and Aaron Strout

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

We invite you to read our show notes.

Thanks to CacheFly for the bandwidth for this show.

We speak with Chris Brandt Chief Marketing Officer at Taco Bell about their secret sauce for digital, the future of Oculus marketing, and Twitter redesign.

Host: Tonya Hall

Guests: Chris Brandt, Tamsen Webster, and Esteban Contreras

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics.

Records live at http://live.twit.tv/ every Tuesday at 8:30am PT/11:30am ET.

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.