Juleyka Lantigua, Founder and CEO of LWC Studios, joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content.

Key Takeaways:

(01:30) Juleyka’s journey in media, from print to podcasting, over 25 years.

(02:04) Niche podcasts build loyal communities and enable monetization without massive audiences.

(05:25) Audio can enhance public relations by amplifying a brand’s influence and storytelling.

(06:47) A podcast by NACAC effectively reached families navigating the college admissions process.

(09:07) The series "70 Million" engaged audiences through annotated transcripts and resource guides.

(11:02) Successful audio content requires strategy and the offering of multiple engagement methods.

(14:31) Listen-through rate is a key metric for evaluating audience loyalty in podcasts.

(18:14) Podcasts can expand brand awareness by providing meaningful content to niche audiences.

(19:37) Effective audio journalism is grounded in deep customer research and actionable insights.

Resources Mentioned:

Juleyka Lantigua -

https://www.linkedin.com/in/juleykalantigua/

LWC Studios website -

https://lwcstudios.com/

Aspen Institute: "1 in 5" podcast -

https://www.aspeninstitute.org/podcast/1-in-5-podcast/

"70 Million" podcast

https://70millionpod.com/

Insightful Links:

The Power of Multimedia Journalism: Unleashing Its Impact -

https://www.yellowbrick.co/blog/journalism/the-power-of-multimedia-journalism-unleashing-its-impact

7 Strategies for Creating Immersive Narratives in Journalistic Podcasts -

https://latamjournalismreview.org/articles/7-strategies-for-creating-immersive-narratives-in-journalistic-podcasts/

What is Your Newsroom Audio Strategy?

https://mediamakersmeet.com/what-is-your-newsrooms-audio-strategy-2/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.

Key Takeaways:

(02:56) Selecting the right podcast format is essential for campaign success.

(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.

(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.

(05:29) Niche targeting enhances the impact of podcast influencer campaigns.

(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.

(08:12) B2B brands successfully use consumer-focused podcasts for marketing.

(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.

(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.

Resources Mentioned:

Henry Burreson' LinkedIn Profile -

https://www.linkedin.com/in/henryburreson/

Soundwave Agency LinkedIn Page -

https://www.linkedin.com/company/soundwave-agency/

Soundwave Agency website -

https://www.soundwave.pro/

Shopify -

https://www.shopify.com/

ShipStation -

https://www.shipstation.com/

ZipRecruiter -

https://www.ziprecruiter.ie/

Spotify -

https://open.spotify.com/

Patreon -

https://www.patreon.com/

Fourthwall -

https://www.fourthwall.com/

Insightful Links:

1. How to Build Your Influence Through Podcasting

https://blog.podbean.com/how-to-build-your-influence-through-podcasting/

2. Podcasting and Influencer Marketing

https://hireinfluence.com/blog/podcasting-and-influencer-marketing/

3. The Power of Influencer-Generated Podcasts for Expanded Awareness

https://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness

4. The Role of Podcasts in Influencer Marketing: Engaging Listeners with Authentic Voices

https://www.winsavvy.com/the-role-of-podcasts-in-influencer-marketing-engaging-listeners-with-authentic-voices/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Eyitayo Ogunmola, CEO of Utiva. Eyitayo shares his journey in tech, discussing the rise of Africa’s talent pool, Nigeria’s aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem.

Key Takeaways:

(04:14) Africa’s middle class has grown to 312 million, creating a vast talent pool.

(07:02) Professionals in Nigeria are naturally aspirational, frequently upskilling to take on higher-level roles.

(09:28) The growing demand for tech talent in Nigeria is driven by global opportunities.

(12:06) Employers are often surprised by the high quality of young Nigerian talent.

(15:06) English proficiency and favorable time zones make Nigeria a prime market for global outsourcing.

(18:36) Payment systems remain challenging for African freelancers and remote workers.

(27:07) Customer lifetime value is a top priority in product marketing decisions.

(30:53) Learning by doing and giving back to the community are crucial for growth.

Resources Mentioned:

Eyitayo Ogunmola -

https://www.linkedin.com/in/eyitayoogunmola/

Utiva | LinkedIn -

https://www.linkedin.com/school/utiva/

Utiva | Website -

https://utiva.io/school

Insightful Links:

https://utiva.co/courses/product-marketing-bootcamp

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.

Key Takeaways:

(03:41) AI should not be used to write content; it’s best for ideation.

(06:17) AI helps identify which topics perform best across different channels.

(08:26) Analyzing conversion data and creating actionable charts with AI.

(10:31) Anytime there’s an export button, marketers should get excited.

(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.

(20:56) Improving the click-through rate on calls-to-action boosts revenue.

(23:36) AI can help marketers test multiple variations in A/B testing.

(26:40) AI-driven gap analysis improves key pages' performance for conversions.

(30:44) Combining human insight with AI optimizes digital marketing strategies.

Resources Mentioned:

Andy Crestodina -

https://www.linkedin.com/in/andycrestodina/

Orbit Media Studios -

https://www.linkedin.com/company/orbit-media-studios-inc./

Orbit Media Studios | Website -

https://www.orbitmedia.com

Google Analytics 4 -

https://support.google.com/analytics/answer/10089681?hl=en

SparkToro -

https://sparktoro.com/

Insightful Links:

https://contentmarketinginstitute.com/articles/seo-strategy-ai

https://www.coursera.org/articles/ai-in-marketing

https://www.orbitmedia.com/blog/ai-website-optimization/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.

Key Takeaways:

(03:38) Building personal relationships in B2B influencer marketing.

(12:05) The differences between B2B and B2C influencer strategies.

(15:10) Targeting C-level executives versus designers in B2B marketing.

(18:57) Anton’s immediate goals in influencer marketing.

(21:50) Leveraging PR to enhance brand visibility.

(27:14) Community-led growth as a cornerstone of B2B success.

(33:01) The importance of social media engagement for community building.

(35:31) The challenges of attribution in influencer marketing.

(40:19) The long-term impact of building loyal communities.

Resources Mentioned:

Anton Shulke -

https://www.linkedin.com/in/antonshulke/

Duda | LinkedIn -

https://www.linkedin.com/company/duda/

Duda | Website -

https://www.duda.co/

Insightful Links:

https://docs.google.com/document/d/16DBH6dMlnQ3xL05fVD_CeNfRyTpHfKp1Hima3pwQSRk/edit

https://zenmedia.com/blog/is-b2b-influencer-marketing-worth-the-money/

https://grin.co/blog/the-complete-guide-to-b2b-influencer-marketing/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Jonathan Pollinger, Freelance Social Media and AI Trainer. Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success.

Key Takeaways:

(01:04) Jonathan shares his background and transition to social media training.

(04:03) How Boost Social Agency helps B2B companies with social media strategies.

(08:24) Listen, connect, and engage — Jonathan’s framework for social media success.

(14:09) The benefits of carousel ads and LinkedIn PDFs for B2B marketing.

(17:06) How a short, absorbable message outperforms longer content.

(22:05) The role of paid social media in B2B small business success.

(28:02) How to engage with customers personally through social media.

(33:37) Trends and tactics for B2B content creation in the future.

Resources Mentioned:

Jonathan Pollinger -

https://www.linkedin.com/in/jonathanpollinger/

Jonathan Pollinger - Social Media and AI Trainer | Website -

https://pollingersocial.co.uk/

Boost Social Agency | LinkedIn -

https://www.linkedin.com/company/boostsocialagency/

Boost Social Agency | Website -

https://www.boostsocial.agency/

Insightful Links:

https://jelloow.com/blog-detail/create-b2b-strategy-social-media-marketing-for-small-businesses/

https://americassbdc.org/5-social-media-tips-for-b2b-businesses-that-cost-nothing/

https://marxcommunications.com/b2b-small-business-marketing-social-media/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, Dave Kerpen, Co-Founder and Executive Chairman of  Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution of digital marketing strategies.

Key Takeaways:

(02:47) Dave shares his belief that everyone can both learn from and teach others.

(04:10) Insights on learning opportunities from personal experiences and interactions.

(06:07) Discussion on the balance between immediate business needs and long-term brand building.

(09:07) The commonality of imposter syndrome and the importance of self-confidence.

(11:45) Ethical marketing practices and the impact of non-consensual communication strategies.

(16:28) An invitation to connect during office hours and introduction of Dave’s new book on leadership and delegation.

Resources Mentioned:

Dave Kerpen -

https://www.linkedin.com/in/davekerpen/

Apprentice | LinkedIn -

https://www.linkedin.com/company/chooseapprentice/

Apprentice | Website -

https://chooseanapprentice.com/

Insightful Links:

https://growwithward.com/growth-hacking-mindset/ 

https://www.bluleadz.com/blog/marketers-growth-mindset

https://www.lean-labs.com/blog/adopt-a-growth-marketing-mindset

https://weignitegrowth.com/purpose-driven-brands/

https://medium.com/@ideonagency/5-steps-to-creating-a-purpose-driven-brand-dad9fddd75cf 

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning and dispelling common myths around AI adoption.

Key Takeaways:

(05:57) Embrace AI tools like SEO, customer segmentation and web creation to stay relevant in marketing.

(09:07) AI helps marketing teams understand customer behaviors.

(13:07) Create highly personalized experiences by connecting online and offline customer data, with consent.

(19:13) Katie’s AI scorecard helps organizations assess readiness for AI adoption.

(22:53) AI enhances customer experience. 

(30:02) Customer acceptance of AI varies globally, but awareness and comfort have grown.

(31:13) Customers are more comfortable with AI if they can escalate to a human and the experience is transparent and effective.

(32:35) AI is advancing in CRM, content marketing, SEO and PPC.

Resources Mentioned:

Katie King -

https://www.linkedin.com/in/katieeking/

AI in Business | LinkedIn -

https://www.linkedin.com/company/aiinbusiness/

AI in Business | Website -

https://www.aiinbusiness.co.uk/

Insightful Links:

https://www.aiinbusiness.co.uk/ai-strategy-for-sales-and-marketing

https://www.linkedin.com/pulse/harnessing-power-ai-enhanced-business-performance-teamleasedigital/

https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.

Key Takeaways:

(01:50) The unique opportunity that organic video marketing offers B2B companies.

(04:19) The importance of personal branding for lead generation.

(06:15) The future of video marketing lies in improving content quality.

(09:17) Deskrig's innovative approach to real-time editing during video production.

(10:45) Vertical video is the king of today’s content.

(16:43) Marketers should focus on clear communication of value in B2B videos, stating upfront what viewers will gain rather than making them guess.

(25:30) Focus on creating valuable content during virtual events, and let the networking happen afterward.

(31:37) Virtual events offer a content creation boost with lower costs and broader reach.

Resources Mentioned:

Garren Parkins -

https://www.linkedin.com/in/garrenparkins/

Deskrig | LinkedIn -

https://www.linkedin.com/company/deskrig/

Deskrig | Website -

http://www.deskrig.com

Insightful Links:

https://www.digitalocean.com/resources/article/video-marketing

https://storykit.io/blog/b2b-video-marketing

https://blog.stackadapt.com/b2b-video-marketing

https://www.writtenlyhub.com/the-art-of-b2b-video-marketing-to-increase-brand-recognition/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. 

Key Takeaways:

(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.

(06:53) Why automation is crucial for small businesses with limited time and resources.

(11:30) Simple, cost-effective ways for small businesses to integrate customer data.

(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.

(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.

(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.

(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.

(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.

Resources Mentioned:

Frederick Vallaeys -

https://www.linkedin.com/in/frederickvallaeys/

Optmyzr | LinkedIn -

https://www.linkedin.com/company/optmyzr/

Optmyzr | Website -

https://www.optmyzr.com

Insightful Links:

https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising

https://neilpatel.com/blog/ppc-automation/

https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automation

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Lee Schneider, Founder and Lead Producer at Red Cup Agency. Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights into coaching podcast hosts to help them reach their potential and shares his perspective on the evolving podcast landscape.

Key Takeaways:

(01:09) Lee's journey into podcasting after a diverse media career.

(04:34) Defining clear goals before starting a podcast.

(10:46) Narrative podcasts create a cinematic experience with sound and story, while non-narrative ones rely on a charismatic host to lead the conversation.

(14:19) Multiple tracks and immersive audio create an engaging storytelling experience.

(16:03) Coaching hosts involves teaching them to engage through curiosity and self-awareness.

(24:45) Spotify and YouTube cater to younger demographics, offering valuable insights into audience reach and preferences.

(28:39) Engage listeners with regular content hooks, music breaks and high-quality audio for an immersive experience.

Resources Mentioned:

Lee Schneider -

https://www.linkedin.com/in/docuguy/

Red Cup Agency | LinkedIn -

https://www.linkedin.com/company/red-cup-agency/

Red Cup Agency | Website -

http://redcupagency.com

Insightful Links:

https://www.descript.com/blog/article/podcast-tips

https://amplify.matchmaker.fm/what-makes-a-good-podcast/

https://www.thepodcasthost.com/planning/podcast-tips/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca, Co-Founder and COO of Framedrop, discusses the no-code revolution, diving into the benefits and practical applications of these tools for businesses of all sizes.

Key Takeaways:

(02:57) No-code platforms democratize web development, enabling anyone to create websites and apps without coding.

(06:07) Early-stage businesses can leverage no-code tools to build awareness and gather leads before a product launch.

(09:10) Interactive experiences, such as quizzes and polls, can be easily created with tools like Typeform and Tally.

(10:00) While no-code is powerful, some customizations may still require minimal coding.

(13:18) Templates save time and are often optimized for conversion, making them a smart choice for many projects.

(16:22) AI can be used to further customize templates, ensuring they align with brand guidelines.

(18:55) Seamless integration of no-code tools with CRMs like HubSpot and Mailchimp enhances marketing workflows.

(20:14) Analytics platforms like Google Analytics 4 and Plausible are essential for tracking website performance.

Resources Mentioned: 

Mario Tarouca -

https://www.linkedin.com/in/mariotarouca/

Framedrop | LinkedIn -

https://www.linkedin.com/company/framedrop/

Framedrop | Website -

https://app.framedrop.ai/l/1022506901

Insightful Links:

https://cxl.com/blog/no-code/

https://www.kentico.com/discover/blog/how-low-code-no-code-is-changing-the-game

https://www.lxahub.com/stories/how-the-low-code/-no-code-movement-helps-marketers

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world’s first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful brands.

Key Takeaways:

(04:36) Marvel’s marketing lessons: stop trying to be the best; start becoming the favorite. 

(08:42) How the evolution of marketing tech has created inefficiencies. 

(15:00) The dangers of prioritizing efficiency over effectiveness in B2B. 

(22:16) The "fetching water vs. well-building" analogy for short- and long-term marketing. 

(26:50) Why marketers must balance performance campaigns with brand-building. 

(32:05) The role of emotional resonance in driving effective marketing. 

(37:15) How B2C strategies like storytelling can inspire B2B marketing success.

(43:14) Five strategies for creating tribal, impactful B2B content.

Resources Mentioned:

Bolaji Oyejide -

https://www.linkedin.com/in/bolaji/

"Demand Wars" LinkedIn -

https://www.linkedin.com/company/demand-wars/

"Demand Wars" | Website -

https://demandwars.com/

Marvel comics -

https://www.marvel.com/

Google Ads -

https://ads.google.com/intl/en_ph/start/overview-ha/?subid=ph-en-ha-awa-bk-a-c00!o3~Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB~137408530459~kwd-12340353~17368164896~600940508284&gad_source=1&gclid=Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB&gclsrc=aw.ds

History of marketing automation -

https://en.wikipedia.org/wiki/Marketing_automation

Insightful Links:

1. Did Martech Break B2B Marketing? -

https://martech.org/did-martech-break-b2b-marketing/

2. 96% of B2B Marketers Target In-Market Buyers & Expect Results In 2 Weeks -

https://www.linkedin.com/posts/bolaji_the-95-5-law-still-ignoring-95-of-your-activity-7135298955545890818-RdI8?utm_source=share&utm_medium=member_desktop

3. Why Email Nurturing Does More Harm Than Good (Part 1) -

https://www.linkedin.com/posts/bolaji_email-nurturing-is-a-waste-of-time-heres-activity-7110648984188121090-iJzu

4. I Hate Marketing Automation - Why Email Nurturing Does More Harm Than Good (Part 2) -

https://www.linkedin.com/posts/bolaji_i-hate-marketing-automation-activity-7191531611622940673-r51t?utm_source=share&utm_medium=member_desktop

5. Stop Hunting Your Vegetables (We Need BOTH Hunter-Gatherers, and Farmers) -

https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7098700452342427648-d9-D

6. State of Emergency: What To Do When the Leads Are Down -

https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7099770156922331136-njWV

7. What Is Marketing? (Making Selling Easier / Making Buying Easier) -

https://www.linkedin.com/posts/bolaji_its-november-13th-2023-aliens-have-just-activity-7127650991797108736-CluL?utm_source=share&utm_medium=member_desktop

8. Maslow’s Hierarchy of Brand - Why Brand Awareness Ads Are Less Efficient Than Lighting Money On Fire -

https://www.linkedin.com/posts/bolaji_5-brutal-reasons-brand-awareness-in-2024-activity-7131628829831282688-9IbA

9. The Most Efficient Way to Create Demand in 2024 is… -

https://www.linkedin.com/posts/bolaji_b2bmarketing-demandgeneration-activity-7027669972160016386-K1u3

10. Tribal Content: 5 Steps to Creating Content Your Audience Craves -

https://www.linkedin.com/posts/bolaji_thenewabm-activity-7092506992048488448-AVo_

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.

Key Takeaways:

(04:15) Thought leadership is critical for inspiring customer action.

(07:12) Engagement with internal and external thought leaders.

(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.

(14:16) Employee involvement and excitement about the report.

(18:54) Launch strategies and collaboration with Bloomberg.

(24:22) The importance of earning audience attention.

(34:11) Balancing customer needs with business goals.

(37:10) The critical role of SEO in content strategy.

Resources Mentioned:

Autodesk | Website -

https://www.autodesk.com/

Dusty DiMercurio | LinkedIn -

https://www.linkedin.com/in/dustydimercurio/

Procore Technologies | LinkedIn -

https://www.linkedin.com/company/procore-technologies/

Insightful Links:

https://business.adobe.com/blog/basics/marketing-strategy

https://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this

https://www.gartner.com/en/marketing/topics/marketing-strategy

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.

Key Takeaways:

(01:46) Navah’s career journey from wanting to be a high school teacher to becoming a marketing expert.

(02:28) The value of hands-on experience and the impact of starting a nonprofit.

(06:38) How Optmyzr aggregates data from various ad sources like Bing and Yahoo Japan.

(10:24) Insights from Optmyzr’s study on smart bidding and match types.

(11:16) The role of exact match in achieving better conversion rates and cost efficiency.

(17:34) How AI is set to change PPC, focusing on tasks and ad platform engagement.

(24:07) Importance of setting a realistic budget and understanding its potential variance.

(29:50) Strategies for maintaining transparency and ethical reporting.

Resources Mentioned:

Navah Hopkins | LinkedIn: https://www.linkedin.com/in/navahhopkins/

Optmyzr | LinkedIn: https://www.linkedin.com/company/optmyzr/

Optmyzr | PPC Management Software Website: https://www.optmyzr.com/

Insightful Links:

Match-type and Bidding study: https://www.optmyzr.com/blog/optmyzr-study-broad-match-bidding/

Ask the PPC column: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Marketing Apprenticeship: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102

Semrush Academy Course: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

In this episode, Dots Oyebolu is joined by A. Lee Judge, Co-Founder and CMO of Content Monsta. Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoption, and how B2B marketers can leverage podcasts as an effective content marketing channel.

Key Takeaways:

(01:29) Predictions on the future of B2B podcasting.

(03:26) COVID-19's acceleration of digital adoption.

(05:02) Strategies for aligning podcasting with business goals.

(07:15) Measuring the impact of B2B podcasting beyond traditional metrics.

(13:06) The value of combining audio and video in podcasting.

(14:35) Anticipating future trends in podcasting formats.

(24:25) Balancing quality and quantity in content creation.

(26:11) Understanding traditional podcast metrics for B2B marketing.

Resources Mentioned:

A. Lee Judge - https://www.linkedin.com/in/aleejudge/

Content Monsta | LinkedIn - https://www.linkedin.com/company/contentmonsta/

Content Monsta | Website - https://contentmonsta.com/

Insightful Links:

https://www.cuepodcasts.com/post/ideas-for-a-b2b-podcast

https://amplify.matchmaker.fm/b2b-podcast-best-practices/

https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting

https://smarklabs.com/blog/5-essentials-for-starting-a-b2b-podcast/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagement and marketing effectiveness. Lee-Anne provides insights into the benefits of podcasting, the importance of authenticity, and the impact of consistent content creation.

Key Takeaways:

(02:48) Podcasting is at the same stage as early YouTube.

(03:49) There are over 100 million monthly podcast listeners in the US.

(05:50) A one-hour podcast can be repurposed into 42 pieces of content.

(08:51) Stories in podcasts should be authentic and emotionally engaging.

(12:32) Lee-Anne’s favorite marketing metric is listeners.

(14:22) Consistency and frequency in posting are key to success.

(17:43) “Podcast-in-a-Box” simplifies the podcast production process.

(17:56) Podcasting involves significant upfront and ongoing work.

Resources Mentioned:

Lee-Anne Scott - https://www.linkedin.com/in/lee-annescott/

Chirp | LinkedIn - https://www.linkedin.com/company/podcast-in-a-box-platform/

Chirpit.Online | Website - https://chirpit.online/

Insightful Links:

https://www.quillpodcasting.com/blog-posts/build-your-podcast-brand

https://podcastmarketingacademy.com/phases-of-podcast-growth/

https://www.productmarketingalliance.com/launching-a-podcast-the-key-to-boosting-brand-awareness/

https://twobrotherscreative.com/the-podcast-box/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the impact of a purpose-driven approach. Paul also provides insights into brand storytelling, leveraging social channels, and the critical role of reputation in both good and bad times.

Key Takeaways:

(02:17) The founding story of Milk & Honey and its global expansion.

(04:08) Milk & Honey's achievement as the highest-scoring B Corp PR firm.

(12:01) The critical role of consistent reputation management.

(18:18) Paul Cohen's expertise in reputation management over crisis communication.

(22:06) Utilizing social media to map the day's conversations and insert client perspectives.

(24:00) Engaging clients in conversation during pitches to drive business success.

(26:45) The vital role of employees as brand ambassadors in sharing the company's story.

Resources Mentioned:

Paul Cohen - https://www.linkedin.com/in/paul-cohen-/

https://milkandhoneypr.com/ | Website

Insightful Links:

https://www.digitalsilk.com/digital-trends/brand-storytelling/

https://neilpatel.com/blog/create-authentic-brand-story/

https://gathercontent.com/blog/brand-storytelling-examples

https://toaststudio.com/en/pg-volvo-and-other-examples-of-strong-brand-storytelling/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.

Key Takeaways:

(03:05) How musical experiences influence marketing strategies.

(04:59) The importance of attending events to understand them from a guest's perspective.

(10:16) Creating content from events for brand positioning and cost-effective marketing.

(14:35) Leveraging events for effective marketing during economic downturns.

(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.

(23:13) The importance of aligning event goals with business objectives.

(26:10) Empowering event team members for exceptional execution.

(28:46) Using events to create better customer experiences and brand immersion.

Resources Mentioned:

Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=ca

oh cool | LinkedIN - https://www.linkedin.com/company/ohcool/

oh cool | Website - http://ohcool.ca

Insightful Links:

https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.html

https://bloomerang.co/blog/event-branding/

https://primostats.com/blog/thought-leadership-events/

https://www.eventmobi.com/blog/event-branding/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks to Stefan Maritz, currently Marketing Lead at CXL, and Head of Marketing at blackbear at the time of the interview. Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B marketing space, offering valuable strategies for modern marketers.

Key Takeaways:

(02:29) The evolving role of T-shaped marketers in today's marketing teams.

(04:59) The importance of education and perception in brand building.

(06:11) The need for patience and long-term strategy in brand marketing.

(10:18) The significance of creating valuable and engaging content.

(14:08) Creative messaging approaches to make B2B marketing less boring.

(17:32) Building strong brands through thought leadership and adding real value.

(22:43) The importance of organic and direct traffic in measuring brand awareness.

(24:51) The need for a balanced budget allocation between performance and brand marketing.

(28:58) The long-term benefits of consistent brand messaging and perception building.

Resources Mentioned:

Stefan Maritz - https://www.linkedin.com/in/stefan-maritz/?originalSubdomain=nl

Blackbear Website - https://blackbear.global/

CXL Website - https://cxl.com/

Insightful Links:

https://www.bcg.com/publications/2021/why-brand-marketing-matters

https://www.lean-labs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-master

https://www.inboxinsight.com/5-reasons-why-brand-awareness-should-feature-in-your-b2b-multi-channel-strategy/

*At the time of the interview, he was employed at blackbear. He has since moved to CXL where he is Marketing Lead.

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Daniel Murray, Founder of The Marketing Millennials. Daniel shares his journey from marketing operations to building a media powerhouse with over a million followers. This episode dives into mastering marketing operations and the crucial elements needed to become a successful marketing leader.

Key Takeaways:

(02:30) The importance of knowing all facets of marketing to be a better leader.

(04:10) The role of documentation in scaling marketing operations.

(08:20) The balance between creativity and pragmatism in marketing leadership.

(12:25) Understanding business metrics alongside marketing.

(16:05) The impact of AI on marketing and the need for human creativity and strategic thinking.

(23:30) Community and networking in building a successful marketing career.

(29:15) How to leverage social media platforms for effective marketing.

(36:20) Tips for effective collaboration between marketing and other departments.

Resources Mentioned:

Daniel Murray - https://www.linkedin.com/in/daniel-murray-marketing/

The Marketing Millennials | LinkedIn - https://www.linkedin.com/company/the-marketing-millennials/

The Marketing Millennials | Website - http://themarketingmillennials.com

Insightful Links:

https://martech.org/mastering-the-art-of-goal-setting-in-marketing-operations/

https://www.integreon.com/navigating-the-world-of-marketing-operations-mastering-metrics/

https://www.markops.ai/insights/article/mastering-marketing-operations

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Insightful Links:

https://www.vendr.com/blog/saas-sales-procurement-relationship

https://sievo.com/blog/marketing-procurement-relationships

https://www.mxpiq.com/procurement-marketings-first-line-of-defence/

https://1touchpoint.com/blog/marketing-procurement-5-best-practices-for-2020

* At the time of the interview, he was employed at Suncor and also De Havilland Aircraft of Canada Limited. He has since moved to CPKC, where he is a Procurement Process and Performance Specialist.

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Jennifer Smith, Founder and CEO at everythingpodcasts.com. In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in business, from recruitment to brand storytelling, and offers insights into crafting successful podcasts that resonate and maintain relevance over time.

Key Takeaways:

(01:23) Jennifer shares her extensive experience in media, launching several ventures and illustrating the breadth of her expertise.

(03:37) Podcast genres that effectively engage audiences, such as narrative storytelling.

(07:36) The strategic importance of podcasts in marketing and brand loyalty beyond short-term projects.

(09:30) Insight into the strategic mistakes companies make when entering the podcast space without a clear plan.

(13:18) Three crucial elements of successful podcast content: the “lean-in factor,” authentic storytelling and the “aha moment.”

(15:39) Strategies for leveraging podcasts in conjunction with other marketing efforts to enhance content discovery and brand presence.

(18:27) Help with podcasting strategies.

Resources Mentioned:

Jennifer Smith - https://www.linkedin.com/in/jennifersmith11/

everythingpodcasts.com | LinkedIn - https://www.linkedin.com/company/everythingpodcasts/

everythingpodcasts.com | Website - https://everythingpodcasts.com

Insightful Links:

https://www.mushroommedia.io/blog/the-power-of-podcasting-how-brands-can-leverage-this-growing-medium 

https://www.everythingpodcasts.com/blog/the-rise-of-podcasting-for-brand s

https://www.bizjournals.com/cincinnati/news/2024/01/20/how-brands-use-podcasts-engage-audience.html   

https://medium.com/pacific-content/what-worked-in-2023-brands-in-podcasting-3fe497159f48 

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots speaks to seasoned marketer Shraddha Sriram, Podcast Marketer at Chakravyuh Labs, who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful customer experiences.

Key Takeaways:

(04:31) B2B marketing often overlooks the human element due to its complexity.

(09:38) AI is a tool for automating repetitive tasks, freeing teams to focus on strategy and creativity.

(14:28) Gamification simplifies complex concepts and enhances customer engagement.

(17:38) B2B marketers can use gamification and brand-specific themes to enhance engagement and make campaigns more relatable and fun.

(26:55) A culture of continuous learning and innovation fosters adaptability and growth.

(27:43) Customer insights rather than creative instincts should guide campaign strategies.

(29:12) Breaking down departmental silos helps align data for better customer understanding.

(31:28) Human-centered marketing is about solving problems with simplicity and empathy.

Resources Mentioned:

Shraddha Sriram -

https://www.linkedin.com/in/shraddha-sriram/

Chakravyuh Labs -

https://www.linkedin.com/company/chakravyuh-labs/

Insightful Links:

https://aro.digital/blog/human-centred-design-could-revolutionise-your-advertising-heres-how

https://www.bcg.com/publications/2020/the-importance-of-human-centered-design

https://mnpdigital.ca/insights/human-centered-design-immersion-2/

https://rsmus.com/insights/services/digital-transformation/how-human-centered-design-can-revolutionize-the-customer-experie.html

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.

In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more. 

Key Takeaways:

(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.

(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.

(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.

(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.

(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.

(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.

(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.

(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.

Resources Mentioned:

Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/

Directive - https://www.linkedin.com/company/directive-consulting/

Insightful Links:

https://directiveconsulting.com/customer-generation/ 

https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies 

https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel 

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.

Key Takeaways:

(4:04) How online reviews act as modern word-of-mouth and are crucial for business visibility and credibility.

(09:30) The potential pitfalls of soliciting reviews and why natural reviews are more beneficial.

(12:01) Proactive strategies for responding to both positive and negative online reviews.

(15:31) How small businesses can leverage their online presence on platforms like Yelp to influence consumer decisions.

(19:27) The benefits of an optimized Yelp profile and how to effectively use this platform without a business website.

(24:26) Tracking the source of customer leads is crucial for understanding and optimizing conversion strategies.

(31:24) Setting up Google Alerts and platform notifications helps businesses stay informed about where and how they are being discussed online.

Resources Mentioned:

Emily Washcovick - https://www.linkedin.com/in/emily-washcovick-56504437/

Yelp - https://www.linkedin.com/company/yelp-com/

Insightful Links:

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Key Takeaways:

(01:41) RJ’s transition from sports marketing to Terakeet, where he has developed expertise in SEO and marketing strategies.

(04:28) How experience in sports marketing instilled a strong work ethic and team-first mentality.

(06:23) Significant changes in consumer behavior and how technological advancements have shaped marketing strategies.

(09:24) Reception marketing, a strategy developed by Terakeet to engage consumers more effectively.

(13:50) Owned Asset Optimization (OAO), a strategy to maximize the impact of assets a company directly controls.

(18:08) How reception marketing and OAO strategies vary across different industries and are tailored to meet specific needs.

(23:49) RJ discusses favorite marketing metrics, daily social media usage and marketing quotes.

(27:52) Matching marketing strategies to consumer frequency and the role of CRM in tailoring reception marketing

Resources Mentioned:

RJ Licata -

https://www.linkedin.com/in/rjlicata/

Terakeet | LinkedIn -

https://www.linkedin.com/company/terakeet/

Terakeet | Website -

https://terakeet.com/

Insightful Links:

https://martechseries.com/mts-insights/staff-writers/reception-marketing-what-it-is-and-how-its-used-to-drive-marketing-goals/ 

https://terakeet.com/blog/reception-marketing/ 

https://martech.org/3-ways-to-maximize-the-power-of-reception-marketing/ 

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.

Key Takeaways:

(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.

(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.

(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.

(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.

(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.

(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.

(27:29) Margaret’s favorite marketing quote by Coco Chanel on simplicity and elegance in branding.

(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.

Resources Mentioned:

Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/

How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875

*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content. 

Key Takeaways:

(03:03) The importance of video for personal connection and narrative control.

(04:05) Video's role in pre-filtering potential clients before actual interactions.

(07:35) The significance of storytelling in video marketing.

(13:38) The effectiveness of video marketing in genuine customer engagement.

(19:38) The potential of video content to maintain customer engagement and loyalty.

(25:20) Rapid-fire Q&A segment focusing on essential marketing insights.

(26:04) The preference for cost per client acquisition as a marketing metric.

(27:10) The disciplined use of social media for work to enhance productivity.

(31:07) The need for strategic audience transfer from video platforms to podcast listening.

(34:15) The importance of consistent, value-driven content to foster audience growth and retention.

(35:40) Challenges of converting viral video viewers into podcast subscribers.

(37:05) The impact of targeted, niche content versus broad, viral marketing approaches.

(38:33) Strategies for effective call-to-action placement in videos to optimize viewer conversion to podcast subscribers.

Resources Mentioned:

Matt Wareham - https://www.linkedin.com/in/mattwareham/

Depictar - https://www.linkedin.com/company/depictarstudio

Resonate® - https://www.duarte.com/resources/books/resonate/

Insightful Links:

https://abmatic.ai/blog/role-of-video-marketing-in-growth

https://www.openreel.com/benefits-video-marketing-revenue-growth/

https://www.domatters.com/video-marketing-for-business/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.

Key Takeaways:

(03:27) Future trends in digital experiences and consumer engagement.

(06:07) Challenges of digital marketing adoption in Nigeria.

(09:32) Strategic technology adoption tied to business objectives.

(15:14) The necessity of precise measurement tools in marketing.

(19:00) The convergence of brand awareness and performance marketing.

(27:05) Initiating multi-channel marketing campaigns.

(38:32) Convincing stakeholders about marketing strategies is a challenge.

(48:21) Integration challenges and strategies in marketing analytics.

Resources mentioned:

Dotun Babatunde -

https://www.linkedin.com/in/dotun-babatunde-2752026/?originalSubdomain=ng

Olam Agri -

https://www.linkedin.com/company/olam-agri/

https://www.bcg.com/en-ca/publications/2019/dividends-digital-marketing-maturity

https://www.deloittedigital.com/content/dam/deloittedigital/us/documents/alliances/keys-to-marketing-in-the-moment.pdf

https://www.wordstream.com/blog/ws/2013/10/15/multi-channel-marketing

https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).

Key Takeaways:

(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.

(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.

(7:11) The importance of storytelling in UGC to create authentic shopping experiences.

(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.

(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.

(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.

(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.

Resources Mentioned:

Mark Yeramian -

https://www.linkedin.com/in/markyeramian/?originalSubdomain=ca

Moast | LinkedIn -

https://www.linkedin.com/company/moasthq/

Moast | Website -

http://www.moast.io/

Insightful Links:

https://getflowbox.com/blog/user-generated-content-strategy/ 

https://sproutsocial.com/insights/user-generated-content-guide/ 

https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/ 

https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps 

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.

Key Takeaways:

(01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist.

(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.

(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.

(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.

(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.

(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.

(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.

(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.

Resources Mentioned:

Ross Simmonds -

https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=ca

Foundation Marketing | LinkedIn -

https://www.linkedin.com/company/foundationmarketing/

Foundation Marketing | Website -

https://foundationinc.co/

Ross Simmonds' Personal Website -

https://rosssimmonds.com/

SparkToro -

https://sparktoro.com/

Buzzsumo -

https://buzzsumo.com/

Insightful Links:

https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ 

https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era 

https://foundationinc.co/lab/modern-distribution-playbook/ 

https://divbyzero.com/blog/saas-content-marketing-strategy/  

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.

Key Takeaways:

(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.

(01:23) Purna's transition from journalism to a leading role at LinkedIn.

(02:34) Overview of Purna's book on strategic, actionable content marketing insights.

(05:03) The shift from marketer-focused to audience-needs content creation.

(06:27) Emphasis on understanding the audience beyond basic personas.

(09:32) The challenge of engaging B2B audiences over long sales cycles.

(13:50) Importance of inclusivity in reaching a diverse audience.

(21:37) Selecting the most effective channels for content distribution.

(35:58) The value of using multiple voices for broader thought leadership impact.

(38:35) Amplifying content through employee engagement as brand evangelists.

Resources mentioned:

Purna Virji -

https://www.linkedin.com/in/purnavirji/

LinkedIn -

https://www.linkedin.com/company/linkedin/

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective -

https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432

Insightful Links:

koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436 

https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing 

https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy 

https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/ 

https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/ 

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement.

Key Takeaways:

(01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for major brands.

(02:55) The inception of Recordical as a unique membership platform for audio creators.

(04:20) The significance of authenticity in audio content and its intimate connection with the audience.

(09:26) The shift towards incorporating video in podcasting and its acceptance as a norm.

(15:32) The importance of content over technical SEO in podcast discoverability and engagement.

(18:58) The value of niche targeting in podcasting for creating meaningful and engaged listener bases.

(25:24) The compelling ROI of podcasting when executed strategically by brands.

(42:32) The essential role of professional production in achieving podcast success for brands.

Resources Mentioned:

Michelle Khouri -

https://www.linkedin.com/in/michellekhouri/

FRQNCY Media | LinkedIn -

https://www.linkedin.com/company/frqncymedia/

FRQNCY Media | Website -

https://frqncy.media/

Recordical | LinkedIn -

https://www.linkedin.com/company/recordical/

Recordical | Website -

https://recordical.com/

Insightful Links:

https://www.servers.com/news/whitepapers/rise-of-audio-advertising

https://brandequity.economictimes.indiatimes.com/news/marketing/5-opportunities-that-brands-are-missing-on-audio/76741860

https://www.eskimi.com/blog/programmatic-audio-advertising

https://www.thedrum.com/insight/2023/08/02/audio-booming-how-can-brands-add-it-the-mix  

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.

Key Takeaways:

(02:05) Differences in platform-specific advertising strategies and their outcomes.

(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.

(10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets.

(16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks.

(19:19) How AI features in Meta Ads enhance creative assets and campaign results.

(21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies.

(28:11) The importance of human elements like empathy and creativity in AI-driven advertising.

(29:19) The potential for AI to automate campaign management while retaining the need for human strategy.

Resources Mentioned:

Akvile DeFazio -

https://www.linkedin.com/in/akdefazio/

AKvertise | LinkedIn -

https://www.linkedin.com/company/akvertise/

AKvertise, Inc.| Website -

https://www.akvertise.com/

Rose -

https://rose.ai

Jasper -

https://www.jasper.ai/

Insightful Links:

https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/

https://unbounce.com/marketing-ai/ai-in-social-media/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he welcomes Harry Morton, Founder of Lower Street Media, to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere.

Key Takeaways:

(01:22) Harry shares his childhood fascination with audio, leading to his career in podcasting.

(03:56) Enterprise-branded podcasts have a unique potential to engage niche audiences.

(07:49) Why podcasting’s strength lies in resonance rather than broad reach.

(11:26) Identifying and tailoring podcast formats to specific enterprise objectives.

(14:38) Strategies for increasing podcast listenership by focusing on content quality and targeting.

(18:55) Effective channels for promoting podcasts within the listener’s existing habits.

(24:58) Relevance in podcasting can be based on topic or demographic targeting.

(32:20) Operational strategies for diverse teams in creating impactful brand podcasts.

Resources Mentioned:

Harry Morton - https://www.linkedin.com/in/harrymorton/?originalSubdomain=uk

Lower Street Media - https://lowerstreet.co/

Brand Podcast Summit - https://www.brandpodcastsummit.com/

Insightful Links:

https://castdesk.com/blog/7-tips-for-starting-a-successful-corporate-podcast/ 

https://www.forbes.com/sites/forbesagencycouncil/2021/11/09/14-essential-tips-for-sta rting-a-branded-podcast-target-audiences-will-love/?sh=2de265506ec2  

https://www.bcast.fm/blog/podcast-marketing-strategy  

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape.

Key Takeaways: 

(02:00) The importance of finding joy in the marketing aspects you’re genuinely interested in to deepen expertise.

(07:05) Global brand identity remains consistent, but regional marketing managers should adapt the messaging to fit local market nuances and cultural contexts.

(10:18) The shift toward sustainable marketing from disruptive marketing tactics.

(15:15) The significance of owned media properties in controlling narrative and user experience.

(19:19) Utilizing generative AI for creative processes, enhancing efficiency from ideation to execution.

(24:46) The potential of organic media and leveraging creator talent for innovative marketing solutions.

(30:04) Personalized marketing through conversational and contextual engagement.

Resources mentioned:

Geoffrey Colon -

https://www.linkedin.com/in/geoffreycolon/

Dell Technologies -

https://www.linkedin.com/company/delltechnologies/

Creative Studies -

https://www.linkedin.com/company/creative-studies/

Insightful Links:

https://www.ibm.com/watson-advertising/thought-leadership/what-is-dynamic-creative-optimization 

https://www.linkedin.com/pulse/future-social-media-marketing-innovation-authenticity/ 

https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ 

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.

Key Takeaways:

(01:23) An introduction to Raul and his professional background.

(07:41) Utilizing customer psychology to navigate pain points and drive action.

(14:11) How perceived value can redefine the price-value equation for your services.

(25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth.

(31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader.

(37:10) The importance of understanding a project's core objectives and client needs to effectively develop and implement a growth strategy.

(46:57) Making a product or service "sticky" to retain customers by offering multiple interconnected services or benefits.

Resources Mentioned:

Raul Hernandez Ochoa -

https://www.linkedin.com/in/dogoodwork/

Do Good Work | LinkedIn -

https://www.linkedin.com/company/dogoodwork/

Do Good Work | Website -

https://www.dogoodwork.org/

”Productive Profits” book -

https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZ

Insightful Links:

https://www.masterclass.com/articles/positioning-strategy

https://blog.hubspot.com/marketing/network-effects

https://www.productmarketingalliance.com/your-guide-to-positioning/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager, for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation and the vital role of quality in driving immediate product revenue. 

Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.

Key Takeaways:

(03:09) Effective e-commerce SEO strategies that drive immediate product revenue, and the critical importance of long-tail keywords.

(07:14) The value of knowing your limits in marketing and entrepreneurship, plus the benefits of collaboration across different business units.

(11:32) Entity SEO and how it represents a fundamental shift in SEO by understanding and structuring content around entities.

(14:52) The impact of e-commerce platforms on UX and SEO, and whether investment in premium features like Shopify Plus is essential for a brand's digital maturity.

(23:28) Sara shares her personal and impactful marketing KPI: execution speed in project management within the SEO context.

(29:40) Sara's best marketing KPI is execution, emphasizing the speed of implementing and closing the loop on SEO strategies.

(32:24) The necessity for e-commerce brands to support their SEO strategies with content media platforms, like blogs, for sustained success.

(39:54) SEO automation's role and potential pitfalls, with a focus on the importance of quality over quantity in automated content creation.

Resourced mentioned:

Sara Taher -

https://www.linkedin.com/in/sara-seo-specialist/?originalSubdomain=ca

https://play-media.org/seo-for-e-commerce/

https://developers.google.com/search/docs/specialty/ecommerce

https://www.bigcommerce.com/articles/ecommerce/ecommerce-seo/

https://www.searchenginejournal.com/ecommerce-product-page-seo-dos-donts/386068/#close

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation.

Key Takeaways:

(01:21) Katya discusses her journey into marketing and the non-linear path that led to her current role as Head of Marketing.

(04:33) The importance of being of service in building business relationships.

(08:13) The differences between B2B and B2C influencer strategies.

(16:41) The importance of selecting the right influencers in B2B, with a focus on quality over quantity.

(25:36) The nuances of affiliate marketing in B2B, and how it should be viewed as a referral program.

(31:40) The potential in leveraging prospects as future influencers. 

(36:42) Effective communication and the importance of sharing goals rather than dictating messages.

(42:39) A caution against viewing influencer marketing as a numbers game and an emphasis on the need for realistic expectations with a focus on genuine connections.

Resources Mentioned:

Katya Allison -

https://www.linkedin.com/in/katyaallison/

Let's Talk Marketing Podcast | LinkedIn -

https://www.linkedin.com/company/lets-talk-marketing-podcast/

Let’s Talk Marketing Podcast | YouTube -

https://www.youtube.com/@LetsTalkMarketingpod

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others. 

Key Takeaways:

(01:34) Chris’ journey from graphic design to founding The Futur, and its mission to teach 1 billion people how to make a living doing what they love.

(05:52) A brand's purpose is to serve and build relationships with customers, leading to mutual value and advocacy.

(09:08) Performance marketing focuses on short-term revenue while branding builds long-term value. Modern marketing balances both to help others achieve goals.

(15:33) The impact of social media on self-worth and the pursuit of authenticity.

(17:01) Chris' perspective on criticism, feedback and the importance of self-improvement.

(20:15) The metaphor of the ‘hole’ and the lesson on completeness and self-acceptance.

Resources Mentioned:

Chris Do -

https://www.linkedin.com/in/thechrisdo/

Blind, Inc. -

https://www.linkedin.com/company/blind/

The Futur | LinkedIn -

https://www.linkedin.com/company/the-futur/

The Futur | Website -

https://thefutur.com/

The Futur Pro -

https://thefutur.com/pro-group

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

On this episode, Dots Oyebolu is joined by Talar Malakian, CMO of Phonexa, to dive into the impact of emerging technologies in marketing.

Key Takeaways:

(01:34) Talar outlines her diverse career path leading to her present role at Phonexa.

(07:25) The need for startups to educate their market, especially when introducing novel solutions in emerging spaces.

(11:31) The transformative role of AI in content creation and the strategic importance of integrating AI tools into marketing efforts for efficiency and innovation.

(18:26) Exploring the potential of IoT and digital twins in marketing, from enhancing customer experiences to creating virtual representations of products.

(25:42) The potential for innovative applications of technology to transform mundane tasks into rewarding activities.

(32:00) The evolving realm of affiliate marketing, its misconceptions and its significant role in providing choices and democratizing access to products and services.

(37:45) The need for transparency and honesty in affiliate marketing.

Resources Mentioned:

Talar Malakian -

https://www.linkedin.com/in/talar-malakian/

Phonexa | LinkedIn -

https://www.linkedin.com/company/phonexa/

Phonexa | Website -

https://phonexa.com/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach.

Key Takeaways:

(01:53) Cheryl's global marketing experience and transition to broader business roles.

(04:37) The importance of CMOs in developing future marketing leaders.

(06:51) Starting with interns for building the marketing bench from the ground up.

(12:27) Understanding and impacting business goals and outcomes, not merely completing tasks.

(18:37) Learning and seeking opportunities for growth within the organization.

(21:47) The evolving role of marketing into a more commercial, customer-centric approach.

(26:29) Diversity's critical role in understanding and connecting with varied market segments.

(32:03) Career ladders and mentorship as key strategies for developing marketing professionals.

(36:00) Emphasizing humanity and building trust within marketing teams.

(41:19) Balancing technical skills with strategic thinking in the fast-paced evolution of marketing tools.

Resources Mentioned:

Cheryl Rodness -

https://www.linkedin.com/in/cherylrodness/

Calix | LinkedIn -

https://www.linkedin.com/company/calix/

Calix | Website -

https://www.calix.com/

Insightful Links:

https://emarsys.com/learn/blog/next-generation-digital-marketing-strategy/

https://www.linkedin.com/pulse/how-next-generation-transforming-marketing-genz-shubham-pal/

https://www.jcarcamoassociates.com/building-marketing-bench-strength-through-training/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.

Key Takeaways:

(03:24) Introduction to SEO content clusters and their importance in marketing.

(09:36) Understanding audience psychographics is crucial for tailoring content to different stages of the buyer’s journey.

(14:57) Structured content creation and regular audits are essential for effective content marketing, beyond merely filling volume.

(17:18) The importance of viewing each keyword as a topic to create more holistic and comprehensive content clusters.

(21:54) Using Google Autocomplete and Keywords Everywhere can expedite the process of identifying and evaluating potential subtopics.

(23:56) Effective internal linking within content clusters enhances the authority of pillar content and guides user navigation.

(30:28) Utilizing AI tools like ChatGPT for content creation and optimization.

(36:45) Content clusters should focus on depth and diversity, not breadth, incorporating various formats and platforms to enrich the topic's coverage.

Resources Mentioned:

Chima Mmeje -

https://www.linkedin.com/in/chima-mmeje/?originalSubdomain=uk

Zenith Copy -

https://www.linkedin.com/company/zenithcopy/

Ahrefs -

https://ahrefs.com/

SEMrush -

https://www.semrush.com/

Moz -

https://moz.com/

Link Whisper -

https://linkwhisper.com/

ClearScope -

https://www.clearscope.io/

Insightful Links:

https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing 

https://sitecare.com/blog/how-do-content-clusters-strengthen-seo/ 

https://inboundjunction.com/content-clusters   

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies.

Key Takeaways:

(01:50) David’s journey into content marketing and the founding of Casting Cred.

(03:39) Insight into transforming podcasts into books for B2B brands.

(07:27) The evolution of digital marketing tactics and the importance of a tailored marketing model.

(11:33) Introduction of the pump and funnel model, and its relevance to B2B marketing.

(16:37) How hub content serves as a demand generation tool outside the traditional funnel.

(22:10) The role of account-based marketing within the pump and funnel strategy.

(27:41) Long-form content producers have time to ensure quality, but AI tools offer efficient ways to repurpose and share content across platforms.

(37:04) Balancing SEO and EAT (Expertise, Authoritativeness, Trustworthiness) in content strategy.

Resources Mentioned:

David Bain -

https://www.linkedin.com/in/davidbain/?originalSubdomain=uk

Casting Cred | LinkedIn -

https://www.linkedin.com/company/castingcred/

Casting Cred | Website -

https://castingcred.com/

Insightful Links:

https://www.linkedin.com/learning/b2b-foundations-content-marketing/why-you-need-to-bend-the-traditional-marketing-funnel 

https://blog.hubspot.com/marketing/content-for-every-funnel-stage 

https://moz.com/beginners-guide-to-content-marketing/marketing-funnel 

https://publer.io/ 

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.

Key Takeaways:

(03:02) How paid search set the foundation for digital marketing strategies.

(10:38) Key differences in retail media between North America and Europe.

(13:42) How privacy regulations influence marketing strategies globally.

(19:08) The challenge of integrating retail media into existing organizational structures.

(23:49) Why advertising investment is crucial for success on platforms like Amazon.

(25:37) Common mistakes in e-commerce marketing and how to avoid them.

(30:31) Anders’ favorite KPI: estimated cost per detailed product view.

(33:48) The importance of staying humble and adaptable in the digital marketing landscape.

Resources Mentioned:

Anders Hjorth -

https://www.linkedin.com/in/ahjorth/

EPAM Systems LinkedIn -

https://www.linkedin.com/company/epam-systems/

EPAM Systems | Website -

https://www.epam.com

Innovell -

https://www.innovell.com

Insightful Links:

https://commerceiq.ai/navigating-the-retail-media-revolution-strategies-for-success/

https://advertising.amazon.com/en-ca/blog/retail-media-networks

https://www.bain.com/how-we-help/are-you-ready-for-the-retail-media-revolution/

https://skai.io/blog/omnichannel-retail-media-strategy/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture.

Siew Ting shares her extensive experience in multinational marketing and dives into the essence of end-to-end marketing strategies.

Key Takeaways:

(01:46) Siew Ting's extensive marketing background in consumer goods and her role at HP.

(04:02) The fundamental concept of human-centric growth in business.

(08:08) The art of crafting global brands with local relevance.

(12:24) Balancing brand purpose with profit in challenging economic times.

(18:01) The evolving role of CMOs in blending creativity and data for effective marketing.

(22:13) Utilizing customer-centric culture to develop new brand categories.

(29:05) Best practices for fostering a customer-centric culture within organizations.

(33:59) Measuring marketing success through business metrics and employee engagement.

Resources Mentioned:

Siew Ting Foo -

https://sg.linkedin.com/in/siewtingfoo

HP | LinkedIn -

https://www.linkedin.com/company/hp

HP | Website -

https://www.hp.com/

Insightful Links:

https://www.mckinsey.com/capabilities/operations/our-insights/the-human-touch-at-the-center-of-customer-experience-excellence

https://www.qualtrics.com/experience-management/customer/customer-centric/

https://www.reforge.com/blog/customer-centric-culture

https://www.coveo.com/blog/build-customer-centric-strategy/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis, Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies.

Key Takeaways:

(01:41) Andrew shares his extensive background in digital marketing, starting from his early days in online forum moderation.

(07:09) The need for adaptable marketing frameworks tailored to specific business contexts in B2B and B2C sectors.

(12:07) Andrew discusses the pivotal role of storytelling in marketing and its influence on brand equity and customer engagement.

(16:58) An analysis of the overwhelming success of Barbie’s 2023 marketing campaign.

(21:11) The importance of being flexible and having contingency planning in place. 

(27:20) Insights into the evolving world of influencer marketing, including the rise of micro and nano influencers.

(31:32) Exploring the potential of generative AI in marketing, focusing on the importance of prompts and imagination.

(38:56) Andrew outlines key components of a successful marketing operation, highlighting content management, promotional strategies, and conversion focus.

Resources Mentioned:

Andrew Davis -

https://www.linkedin.com/in/andrewmdavis/?originalSubdomain=uk

Andrew Davis | Website -

https://andrewmilesdavis.com/

Pixar's Free Storytelling Course -

https://www.khanacademy.org/computing/pixar/storytelling

Insightful Links:

https://www.wrike.com/digital-marketing-guide/digital-marketing-strategy-frameworks/

https://www.wpromote.com/blog/digital-marketing/performance-marketing-framework

https://www.workamajig.com/blog/marketing-project-management/marketing-framework

https://www.khanacademy.org/computing/pixar/storytelling

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Key Takeaways:

(02:10) Neil Patel’s journey as a serial entrepreneur and digital marketing expert.

(04:45) Building brand equity ethically in the digital age.

(07:12) Embracing international marketing strategies and understanding diverse markets.

(09:18) Shifts in social media trends and the rise of Instagram in B2B marketing.

(11:11) Popular content formats and their effectiveness in social media engagement.

(15:03) Neil’s favorite marketing metrics and their significance.

(17:57) The importance of E-E-A-T guidelines in content creation, especially with AI integration.

(21:04) Strategies and insights on promoting and marketing podcasts effectively.

(22:00) Choosing between starting a blog or a podcast for small businesses.

Resources Mentioned:

Neil Patel -

https://www.linkedin.com/in/neilkpatel/

Neil Patel Digital | LinkedIn -

https://www.linkedin.com/company/npdigital/

NP Digital | Website -

https://npdigital.com/

Neil Patel’s Blog -

https://neilpatel.com/blog/

Insightful Links:

https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/

https://www.brandwatch.com/blog/top-digital-marketing-trends/

https://marketinginsidergroup.com/content-marketing/the-future-of-digital-marketing-predictions-trends/

https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Key Takeaways:

(01:09) Joe Pulizzi’s extensive background in content marketing and the founding of Content Marketing Institute.

(08:45) Slow adoption of content marketing by large companies and the concept of marketing departments being profitable on their own.

(12:37) Embracing a media company mindset enables brands to rapidly build audiences by acquiring existing popular blogs or media entities.

(17:58) Breaking even as a content entrepreneur is a long-term investment .

(25:51) The need for marketers to focus on fewer content distribution channels to excel.

(29:22) Auditing existing content for optimization opportunities.

(34:35) Email subscribers as a key marketing KPI.

(37:43) The impending impact of AI on marketing and content creation.

(40:23) The future of marketing and the potential for rapid advancements.

Resources Mentioned:

Joe Pulizzi -

https://www.linkedin.com/in/joepulizzi/

The Tilt | LinkedIn -

https://www.linkedin.com/company/the-tilt-news/

The Tilt | Website -

https://www.thetilt.com/

Creator Economy Expo -

https://cex.events/

Insightful Links:

https://www.impactplus.com/blog/annual-content-marketing-strategy

https://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/

https://www.searchenginejournal.com/why-its-time-to-reinvent-and-future-proof-your-approach-to-content-marketing/490953/#close

https://blog.hubspot.com/marketing/future-content-marketing

https://aicontentfy.com/en/blog/role-of-artificial-intelligence-in-future-of-content-marketing

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing