Marketing Honestly Show - Brad Hussey

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https://www.speakpipe.com/BradHussey
18 partages
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18 partages
https://marketinghonestly.com/#footer-cta
18 partages

https://en.wikipedia.org/wiki/Psychological_pricing
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Troubleshooting Guide for the Overworked, Stressed & Bogged Down

Épisode 18

mercredi 12 août 2020 • Durée 02:24

In this episode:

Read the article on the website
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Dark patterns

Épisode 17

mercredi 5 août 2020 • Durée 11:52

In this episode:

Read the article on the website
Darkpatterns.org
Twitter thread
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How can you be generous in business?

Épisode 8

mercredi 3 juin 2020 • Durée 12:24

Mentioned in this episode:

Article on Marketing Honestly
Honest Guide to Sales Webinars
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Why are all sales webinars the same?

Épisode 7

mercredi 27 mai 2020 • Durée 51:12

Webinars are a powerful tool for audience growth, marketing, sales, training and education.

There's no doubt about it. There isn't a single online marketing strategy I know of that can, in a matter of 60-minutes:

Tell your story
Establish trust with a cold audience
Teach a valuable skill or concept
Generate multiple new customers

But with great power comes great responsibility! There is a lot to know about webinars, so let's jump in and answer some of the most common questions about webinars.

Resources mentioned in this episode

Original Webinar Guide on the Marketing Honestly Website
Convert's Article: "6 Webinar Formats to Help Your Grow Your Business"
Get a free ConvertKit account
Crowdcast
Demio
Zoom
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Why do online course prices always end with 7?

Épisode 6

mercredi 20 mai 2020 • Durée 13:20

Have you noticed that most online course prices end in number 7?

For example, instead of a $2,000 price tag, the course creator will market the course for $1997?

It's called "Charm Pricing," or sometimes "Psychological Pricing."

It's essentially a cheap psychological trick that virtually every retailer uses to give the perception that their product is cheaper than it actually is and to encourage a purchase.

You'll also notice that if the price tag is in the thousands, it will not only end in a 7 (sometimes 9), but often the comma separating the first and second digits is removed, likely to make the number seem smaller than it really is.

For example, $2,000 looks way bigger than $1997, doesn't it?

Does charm pricing actually work?

There have been some studies on this subject, and while the psychology of consumer behaviour with charm pricing is interesting, the studies reference retailers not online course creators.

And in these studies, some concluded that there isn't enough statistical significance to make a big difference in sales, that is to say... it only kind of works, maybe, sort of.

So my thought is that charm pricing isn't a magic bullet for generating online course sales, and I think you're better off charging a fair, even-numbered price (i.e. $200 vs. $197) because:

People aren't stupid, they know how much you're really charging
It makes you look like every other course marketer
Its use will not have a significant impact on your sales
Its use may backfire and give an impression that you're not being honest (since many dishonest marketers use it)

Should big clients pay higher prices?

Épisode 5

mercredi 13 mai 2020 • Durée 21:06

I received a question about the ethics of pricing your services based on how much the client can afford:

Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?

Resources:

Article "Pricing your services fairly"
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Defining ethical & honest marketing

Épisode 4

mercredi 6 mai 2020 • Durée 05:25

Read the post on the blog
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The trend of high ticket courses

Épisode 3

vendredi 1 mai 2020 • Durée 13:00

My blog post about high ticket courses
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I'm starting over

Épisode 2

jeudi 30 avril 2020 • Durée 10:48

I’m Brad, and I’ve been doing the whole online business thing for a while now — since 2012, to be precise.

In August 2012, I quit my job and began working from home as a freelance web designer. Over the years grew my business significantly with the help of grit, determination, and the grace of God.

Client work, working from home, consulting, courses, webinars, marketing, automation, paid advertising, managing a virtual team, passive income…

These are but a few of the topics with which I am very familiar. Each has helped me grow my online business and allowed me to provide a meaningful living for my family.

While I do not claim to be a leading expert in the field of online business, marketing or even freelancing for that matter, I bring real-world experience to the table — both in the form of success and failure.

I’ve had the pleasure of working with, meeting and helping some really cool people who are contributing to the world in a meaningful way.

But I’ve also had a front-row seat to the ugly underbelly of the world of online business & entrepreneurship.

Referenced in this episode

My blog post this episode is based on
1966 Volkswagen Beetle Ad with Wilt Chamberlain
A great read about truth in advertising
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Coaches coaching coaches

Épisode 1

jeudi 30 avril 2020 • Durée 06:44

It's National Honesty Day, did you know?

I'd prefer it if we didn't need a day to remind ourselves to be honest...

But alas, we do.

Anyway, I simply could not miss this opportunity to announce my new podcast and blog — Marketing Honestly.

It's all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing.

You see... I really love the online business space. There are some good people doing great things that place service before sales, and people before profit.

But there's an ugly underbelly to online business, which is full of greed, selfishness, a rat race to riches, dishonesty, and using the powers of marketing to bamboozle people out of their livelihoods.

And in a world obsessed with shortcuts and pursuing convenience, people legitimately believe they can start a business overnight, get rich quick, and live a life of weightlessness and luxury...

Which makes the job of the digital charlatan very easy.

I mean, if you open your eyes, you can see it everywhere. The ads, the tactics, the pop-up guru of the week, the "proprietary methods."

What happened to the good old fashioned entrepreneur?

Who worked his arse off. Faced uncertainty and thrived on it.

Shouldered the risk that his mates wouldn't dare attempt.

He talked to real people with real problems so he could set out to make their lives better... by serving them.

That person knows humility, grit and failure... and doesn't brag about it.

Where did he go?

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Marketing Honestly Show – Détails, épisodes et analyse

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Classements récents

Apple Podcasts

Spotify

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

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