Marketing: Global Edition

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If Mini Were A Flavour, What Would It Taste Like?

Épisode 41

mardi 4 novembre 2025 • Durée 30:50

How do you bring a brand to life using food? In this week's episode Jasmine interviews Andrew Fishwick, Chairman of Salt, the marketing company that has mastered brand storytelling through food and drink. In addition to some Michelin star name dropping, Andrew spills the beans on some of Salt's most fascinating projects for brands such as CNBC, Airbus, Soho Farmhouse and Goldman Sachs. And Andrew and Jasmine ponder what Lamborghini and Mini might taste like if they were edible.

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Ghost Brands: Which Ones Would You Bring Back From The Dead?

Épisode 42

mardi 28 octobre 2025 • Durée 26:26

Some brands are dead and forgotten. Others are technically dead in that they are not trading but they still haunt our memories, our imaginations and sometimes even our vintage t-shirts. In this Halloween edition, Jasmine is joined by Seven’s Creative Director, Hannah Shore, to discuss ghost brands. From Pan Am and Concorde to Kodak and Polaroid to Blockbuster, Blackberry, and Nakumat, Jasmine and Hannah imagine how they would bring great ghost brands back from the dead. Warning: this episode contains a jump scare!

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Are Holding Company Brands Being Discounted By Investors?

Épisode 40

lundi 20 octobre 2025 • Durée 28:00

Piers and Jasmine look at conglomerates (ugly word, fascinating subject) from Unilever & P&G to Apple & Virgin, zooming in on Tata Group and Majid al Futtaim, asking the question, how can a complex company ensure that their brand story and identity bolsters business value.

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Why Did Saudi Arabia Buy a $55billion Gaming Company?

Épisode 39

vendredi 10 octobre 2025 • Durée 21:30

In this episode Jasmine and Piers debate the question of why Saudi’s sovereign wealth fund just bought one of the world’s largest gaming companies. Was it just the financial deal of the year or is the Crown Prince trying to move Saudi Arabia up the reputational leaderboard? And if so, will it help

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How Do You Market Something Invisible?

Épisode 38

lundi 6 octobre 2025 • Durée 31:37

In this episode Jasmine interviews Dominic Graham from Deloitte about the challenges of marketing professional services and how such firms bottle the magic.

Brand Anniversaries: Badge of Honour or Load of Bluff?

Épisode 37

lundi 29 septembre 2025 • Durée 19:31

It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the question - are they are actually relevant and have they ever made a tangible difference to company’s bottom line?

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African Unicorns & Why They Need Better Branding

Épisode 36

mardi 23 septembre 2025 • Durée 30:41

There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, how small businesses get capital, how consumers pay, borrow and save. And it is also one of the continent’s most dynamic branding laboratories — because these companies aren’t just selling apps, they’re trying to build trust, reliability and scale in markets where half the adult population has historically been unbanked. In this episode Jasmine and Piers debate the question of whether African fintechs are creating a new kind of African brand or just getting away with sub-par branding because of the technologically-driven gold rush? Behind the $3 billion Flutterwaves and $1.7 billion Wave brands are stories about logos, colours, agents, kiosks, even penguins.

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Slogans. Key brand asset or dated distraction?

Épisode 35

samedi 13 septembre 2025 • Durée 29:43

In this episode, Piers quizzes Jasmine on some of the most famous brand taglines of all time and they debate the efficacy of slogans.

Denim Wars: Sydney Sweeney, American Eagle, Gap and the question "does hate sell in today's America?"

Épisode 34

vendredi 5 septembre 2025 • Durée 28:02

The Denim Wars and what the controversy over the Sydney Sweeney ad for American Eagle and the Katseye ad for Gap tell us about the future of race-bating vs diversity as ways to the hearts and wallets of the American consumer.

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Paris Saint-Germain Scores At Marketing

Épisode 33

vendredi 29 août 2025 • Durée 25:08

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?

In this episode Piers and Jasmine dive into the world of sports marketing, in particular the Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

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Marketing: Global Edition – Détails, épisodes et analyse

Détails du podcast

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Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

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Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Marketing: Global Edition – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

YouTube1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

YouTube1

Apple Podcasts

Spotify