Explorez tous les épisodes du podcast Marketing Girly by Sky Society
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Titre
Date
Durée
#125 Building and Selling an Influencer Marketing Empire with Ali Grant, Partner & CMO @ The Digital Dept.
17 Sep 2024
00:45:39
✨ Ali Grant, Partner & CMO @ The Digital Dept.
☁️ Explore Ali’s journey, from starting Be Social right after college to building a leading agency in the influencer marketing space ☁️ Insights into the rebranding process following Be Social’s merger with Socialyte ☁️ The evolving landscape of social media and influencer marketing ☁️ Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing ☁️ The importance of personal branding and content creation in a saturated market.
#25 How to Build your Personal and Professional Brand with Tobi Gbile, Senior Campaign Manager at Disney & TEDx Speaker
20 Sep 2022
00:41:50
✨ Tobi Gbile, Senior Campaign Manager - Fashion & Lifestyle at Disney
☁️ How Tobi is inspiring the youth through pop culture ☁️ Day in the life of a Senior Campaign Manager at Disney ☁️ Lessons learned from 4 years in brand marketing at Adidas ☁️ The emotional journey of preparing for a TEDx talk ☁️ Tips for prioritizing multiple projects and passions outside of your 9-5
#24 Marketing Abroad From Italy to Spain with Daryana Solntseva, Product PR Manager at Semrush
13 Sep 2022
00:19:56
✨ Daryana Solntseva, Product PR Manager at Semrush
☁️ Day in the life of a product marketing manager ☁️ Benefits of horizontal career growth ☁️ How to rediscover work-life balance at your job ☁️ Lessons learned from marketing in multiple different countries
☁️ Strategies to protect yourself from scam marketing jobs ☁️ Tips for spotting sales jobs disguised as marketing jobs ☁️ Questions you should ask in interviews to clarify the parameters of the role ☁️ Red flags to look out for when applying to marketing jobs
#22 The Anatomy of a Meaningful Career with Bumble's Corporate Communications Manager, Sang Lee
30 Aug 2022
00:36:54
✨ Sang Lee, Corporate Communications Manager @ Bumble
☁️ How Sang got promoted 4 times in 5 years at Bumble ☁️ The difference between PR and communications ☁️ How and why to identify a pacesetter at work ☁️ The anatomy of a meaningful career ☁️ Tips for not letting career comparison get in the way
#21 How a Jonas Brothers Concert Inspired a Music Marketing Career with Live Nation's Marketing Manager, Elizabeth Fanfera
23 Aug 2022
00:40:10
✨ Elizabeth Fanfera, Marketing Manager @ Live Nation
☁️ How to turn a college internship into a full-time job ☁️ Music marketing trends ☁️ Tips for making friends in a new city ☁️ How to bet on yourself in job applications and interviews ☁️ Advice for women looking to enter the music marketing industry
#20 A Relentless Latina’s Marketing Journey from Colombia to the US with Microsoft's Marketing Communications Manager, Jessica Mayoral
16 Aug 2022
00:43:48
✨ Jessica Mayoral, Marketing Communications Manager, Digital & Social @ Microsoft
☁️ Lessons learned from 6 years of marketing agency experience ☁️ How to get a marketing job in the US as an international applicant ☁️ How to handle rejection when you don't get your dream job ☁️ Tips for leveraging the power of data in marketing
#19 What College Didn't Teach You About PR with Bath & Body Works' PR Manager, Kaleigh DeHart
09 Aug 2022
00:26:27
✨ Kaleigh DeHart, PR Manager @ Bath & Body Works
☁️ Why creative storytelling can be one of the most powerful forms of PR ☁️ Pros and cons of in-house vs agency life ☁️ How to become a better applicant for PR roles ☁️ Interviewing tips to help you get more offers
#18 You're Capable of More Than You Think with Head of Marketing at Common Desk, Megan Kaye Marti
26 Jul 2022
00:39:48
✨ Megan Kaye Marti, Head of Marketing @ Common Desk
☁️ How Megan Kaye went from Administrative Assistant to Head of Marketing ☁️ How to stand by your personal values at work ☁️ Tips for switching into the marketing department at your company ☁️ How to craft a personalized cover letter ☁️ Advice for marketing job-seekers
#17 Social Media Marketing from Taco Bell to Canva with Lauren Freund, Social Media Manager of Campaigns @ Canva
11 Jul 2022
00:43:22
✨ Lauren Freund, Social Media Manager of Campaigns @ Canva
☁️ How Lauren found her niche in marketing by completing 11 internships before graduating college ☁️ Pros and cons of marketing internships at small vs. big companies ☁️ Tips for getting promoted quickly ☁️ How to get hired in social media marketing ☁️ Isight into what it's like working on a Growth and Innovation team ☁️ Day in the life as the Social Media Manager of Campaigns at Canva
#16 How to Get Into Marketing Without a Degree with Qetsiyah Jacobson, Founder of Kokela Studio
09 Jun 2022
00:32:30
✨ Qetsiyah Jacobson, Founder @ Kokela Studio
☁️ What actually matters when it comes to getting into marketing ☁️ How to get marketing experience when you have none ☁️ Step-by-step guide on how to get started in freelancing ☁️ How to get your first freelancing client ☁️ Advice for Black women in marketing
#114 Building a Career in Sports Marketing with Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL
02 Jul 2024
00:50:02
✨ Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL
☁️ Early career advice to break into sports marketing ☁️ Importance of independence and problem solving ☁️ Cover letter tips and strategies ☁️ Resume mistakes and advice for entering the sports industry
Feel like you can't break into the marketing industry because you don't have enough experience? Getting marketing experience when you have none can sometimes feel like an impossible task.
In this episode we'll cover 7 ways you can get marketing experience at home:
Get a marketing internship
Volunteer free marketing help to your local community
Start doing freelance marketing work
Create your own content (blog, social media, email, graphic design)
Play "pretend marketer"
Build a website portfolio
Join Sky Accelerator
#14 What NOT To Do In Your Next Marketing Interview
10 Jan 2022
00:14:49
If you find yourself landing interviews, but unable to land an offer, this episode is for you. Troubleshoot your marketing interviews with Natalie and learn what 5 things you should absolutely avoid doing to help you get hired faster.
#13 Best Answers for the 5 Most Difficult Interview Questions
16 Jun 2021
00:17:50
✨ Natalie Peters, your host!
☁️ How to best answer 5 of the most difficult interview questions: 1️⃣ Tell me about yourself? 2️⃣ What are your salary expectations? 3️⃣ What is your greatest strength? 4️⃣ Tel me about... 5️⃣ Why should we hire you?
#12 Starting a Marketing Career Abroad with Semrush's Influencer Marketing Manager, Nicole Ponce
07 Jun 2021
00:30:51
✨ Nicole Ponce, Influencer Marketing Manager at Semrush
☁️ How to get a marketing job internationally ☁️ Moving to Prague and adjusting to diverse cultures ☁️ How to speak to understand ☁️ Marketing job hunting tips when you've heard too many no's ☁️ Becoming confident in your own voice
#11 How to Conquer the Job Seeking Experience with Indeed's Marketing Manager, Brandy Warwas
24 May 2021
00:34:18
✨ Brandy Warwas, Marketing Manager @ Indeed
☁️ Why the first step to career contentment is knowing yourself ☁️ Starting a career in consulting at Deloitte ☁️ Surviving a layoff as a high-achiever ☁️ Navigating internal promotions at large corporations ☁️ Best Indeed resources for job seekers ☁️ Job market trends ☁️ Why you shouldn't always accept the first offer you get ☁️ How to know when to make a lateral move
☁️ Creative post ideas for LinkedIn ☁️ How to write and format a high performing post ☁️ Best times to post on LinkedIn ☁️ How to get hired on LinkedIn ☁️ Why you should engage on LinkedIn posts
#9 How to Market Yourself to Get Hired with Glossier's Brand Marketing Manger, Kewanna Donaldson
☁️ How to get paid to do what you're passionate about ☁️ Starting in sports marketing at PGA ☁️ Fulfilling a passion for travel in the hospitality industry ☁️ How to market yourself as a marketer ☁️ LinkedIn profile and networking tips ☁️ Surviving multiple layoffs ☁️ Brand marketing for a direct to consumer makeup brand
#8 Manifest Your Dream Career with Sephora’s Corporate Event Manager, Bree Brooks
04 May 2021
00:49:31
✨ Bree Brooks, Corporate Event Manager @ Sephora
☁️ Starting a career in broadcasting ☁️ Adventures in Australia ☁️ Event management vs event marketing ☁️ Leveraging LinkedIn virtual networking to get hired ☁️ Manifesting your dreams and creating your own luck ☁️ Corporate event marketing and experiential marketing at Sephora ☁️ How to incorporate more of what you’re passionate about in your daily life
#7 Fabulous Female Financial Freedom: A Guide for your 20s
26 Apr 2021
00:52:35
✨ Natalie Peters, Founder & CEO Sky Society
☁️ How to control your financial trajectory ☁️ The best financial planning and investing apps you should be using ☁️ How to set savings goals in your 20s ☁️ How to choose stocks ☁️ How to plan for retirement in your 20s ☁️ How much money you should be investing ☁️ Simple explanations to complex financial jargon
#6 Asking Your Way to Success with Amazon’s Fashion Marketing Manager, Kristen Ozaki
12 Apr 2021
00:21:44
✨ Kristen Ozaki, Fashion Marketing Manager @ Amazon
☁️ How recruiting agencies work and how you can use one ☁️ Private label production at Zumiez ☁️ How to utilize analytics to make data driven decisions in marketing ☁️ A peek into the fashion marketing world at Amazon ☁️ Why curiosity is so important and how you can ask more questions
☁️ Moving toward things that interest you ☁️ Internal networking at Google ☁️ Exploring the multifaceted role of a product marketer ☁️ Relationship building and outreach for career progression
☁️ Conversion vs. awareness influencer marketing campaigns ☁️ How much to pay an influencer ☁️ How to choose the right influencers for your campaign ☁️ Relationship between influencer marketing & PR
#4 Beauty Marketer and Skincare Princess Katherine Helo, Philosophy Global Marketing
29 Mar 2021
00:49:22
✨ Katherine Helo, Global Marketing Manager @ Philosophy
☁️ How to break into the skincare industry ☁️ Concepting the Watermelon Glow Sleeping Mask at Glow Recipe ☁️ Building meaningful brands by listening to your customer ☁️ Transitioning from startup at Glow Recipe to corporate at LVMH and Coty ☁️ Brand building and taking products from concept to counter
#3 Day In The Life of a PR and Influencer Marketing Manager with Ashley Hamrahi from State of Grind
23 Mar 2021
00:47:31
✨ Ashley Hamrahi, PR & Influencer Marketing Manager @ Foot Locker (update: now Manager, Brand and Social Media Marketing @ State of Grind)
☁️ How to start your marketing career as a freelancer ☁️ Creating innovative solutions when Covid makes things tough ☁️ How to plan and launch a successful virtual event with influencers ☁️ What it’s like to work in PR & Influencer marketing
#2 Silver Linings and Authentic Branding with Nike's Brand Marketing Manager, Mary Yeager
16 Mar 2021
00:35:04
✨ Mary Yeager, Brand Marketing Manager @ Nike
☁️ Contract positions vs. full-time roles ☁️ Switching from experiential events to a fully digital role ☁️ How to take a leap of faith to do what sets your heart on fire ☁️ Evoking emotion with authentic branding ☁️ Why you should be more vocal about your goals
#1 Cultivating Culture-Conscious Brands With Founder & CEO of IN GOOD CO, Kirsten Ludwig
16 Mar 2021
00:25:39
✨ Kirsten Ludwig, Founder & CEO @ IN GOOD CO
☁️ How she leverages 20 years of experience at brands like Uniqlo, Anthropology, Ralph Lauren, Google, Nike and Starbucks ☁️ How to fake it till you make it ☁️ Spotting talent and organizing outstanding creative teams ☁️ Why you should focus on discovering what you do NOT want to do instead of what you do want to do ☁️ How the world is moving from an attention economy to an intention economy ☁️ Behind the scenes of Kirsten’s creative process when taking on new clients
#112 Sky Society Accelerator Alumna Tell All
18 Jun 2024
00:41:20
✨ Sky Society Accelerator Alumna
In this special edition episode of Marketing Girly, Natalie sits down with a dozen graduates of Sky Society Accelerator at the 2024 Alumna Retreat!
Sky Society Accelerator is an intensive digital marketing bootcamp designed to help women start careers in marketing.
Hear why graduates flew out to all meet each other IRL in Austin, Texas, their experience at the retreat and in Sky Society Accelerator, plus updates on their marketing careers!
#111 Building Confidence and Owning Expertise with Hailey Urbach, Senior Campaigns and Partner Marketing Manager @ Sprout Social
11 Jun 2024
00:29:32
✨ Hailey Urbach, Senior Campaigns and Partner Marketing Manager @ Sprout Social
☁️ Hailey’s entrepreneurial journey in social media consulting ☁️ Impact of an MBA when making a career shift ☁️ isights into B2B partner marketing ☁️ Networking calls for career discovery ☁️ Leveraging transferable skills in marketing
#110 The Power of Advocating for Yourself with Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
04 Jun 2024
00:49:15
✨ Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
☁️ Resume and interview tips for aspiring social media marketers ☁️ How to think long-term about your career ☁️ Community and social marketing strategies
#109 Conquering a Career in Social Media Customer Care Management with Christine Watanabe, Senior Social Media Care Manager @ Paramount+
28 May 2024
00:41:18
✨ Christine Watanabe, Senior Social Media Care Manager @ Paramount+
☁️ Defining social media customer care management ☁️ Overcoming early career struggles ☁️ Advancing your career through proactivity ☁️ Navigating pregnancy and maternity leave at work
☁️ Transitioning into different industries in marketing ☁️ Building brand affinity through community marketing ☁️ Career progression from social media to brand marketing ☁️ Leveraging transferable skills to sell yourself in interviews ☁️ Job search advice for women in marketing
#107 International Adventures in Luxury Advertising with Agnes Majewska, Luxury Client Director @ The Wall Street Journal
14 May 2024
00:47:09
✨ Agnes Majewska, Luxury Client Director @ The Wall Street Journal
☁️ Insights into handling luxury advertising accounts ☁️ How to evaluate career opportunities ☁️ Pros and cons of moving to different countries for jobs ☁️ Comparing work cultures in the US, UK and Italy ☁️ Tips for standing out in job interviews
☁️ Selling yourself in an interview ☁️ Landing jobs you’re not qualified for ☁️ Pivoting between agency work and interior design ☁️ How to be your authentic self at work ☁️ Networking for career progression
☁️ Do’s and don’ts when relocating for a job ☁️ Embracing diversity and storytelling in marketing ☁️ The value in having a unique perspective and point of view ☁️ Prioritizing company culture when evaluating new roles ☁️ Transitioning from fashion to entertainment marketing
☁️ Balancing work and creativity in your marketing career ☁️ Podcast marketing strategies and trends ☁️ Discovering serendipitous job opportunities ☁️ Networking and building genuine relationships
#104 Career Journey From Client Service Associate to Social Media Manager with Alexis Clayton, Social Media Manager & Partner Program Liaison @ DOGPOUND
23 Apr 2024
00:29:55
✨ Alexis Clayton, Social Media Manager & Partner Program Liaison @ DOGPOUND
☁️ Balancing a career while pursuing other passions ☁️ Insights into the fitness and wellness industry ☁️ Moving up from client services to social media ☁️ Partnership marketing and event planning tips
#103 LIVE: Exploring a Career in Copywriting with Brenna McDuffie, Copy Manager, Global Creative @ Clinique
16 Apr 2024
00:41:40
✨ Brenna McDuffie, Copy Manager, Global Creative @ Clinique
☁️ What you didn’t know about naming products ☁️ Breaking down the creative process of copywriting ☁️ Future of AI in copywriting ☁️ Tips for strengthening your copywriting skills
#102 Building a Career in Fashion & Fitness Marketing with Marissa Marano, Director of Brand Marketing @ [solidcore]
09 Apr 2024
00:50:31
✨ Marissa Marano, Director of Brand Marketing @ [solidcore]
☁️ Fashion trends and celebrity partnerships ☁️ Community marketing tips ☁️ Tailoring marketing strategies to different regions ☁️ Preventing stagnation in a marketing position
#101 LIVE Breaking Down Success in Social Media with Tulani André, Vice President, Social Media @ National Geographic
02 Apr 2024
00:52:27
✨ Tulani André, Vice President, Social Media @ National Geographic
☁️ Finding value in your work ☁️ Career progression in social media marketing ☁️ Building a flexible and living social media strategy ☁️ Personal branding on LinkedIn ☁️ Strategies for freelance work
#99 Career Development, Future of AI & Celebrity Branding with Ashley Vargas, Product Marketing Manager @ Google
19 Mar 2024
00:56:43
✨ Ashley Vargas, Product Marketing Manager at Google
☁️ Transitioning from beauty to fashion to tech ☁️ The future of marketing and AI ☁️ How to stand out in the job market ☁️ Building executive presence and navigating conflict at work ☁️ Cultivating self-confidence and overcoming imposter syndrome ☁️ Celebrity branding and marketing strategies
☁️ Payoffs and challenges of working in a high-stress career ☁️ Insights from 20 years in event marketing ☁️ How to master event planning and organization ☁️ The power of virtual events ☁️ How to position yourself in high-level interviews
#97 Luxury Marketing & Integrated Media with Former @ FENDI & Estée Lauder Marketing Director, Sarah Pandolfini
05 Mar 2024
00:32:42
✨ Sarah Pandolfini, Former @ FENDI & Estée Lauder Marketing Director
☁️ Tips for getting hired in a competitive job market ☁️ How to adapt and switch mindsets when working on a global scale ☁️ Lessons learned from 5 years at Estée Lauder ☁️ Overcoming imposter syndrome and uncertainty in a new role
#96 Influencer Marketing & De-Influencing Trends with Taylor Berringer, Senior Manager, Influencer Marketing @ Urban Outfitters
27 Feb 2024
00:49:24
✨ Taylor Berringer, Senior Manager, Influencer Marketing @ Urban Outfitters
☁️ Calculated risk taking to make bigger career moves ☁️ Insights into the future of influencer marketing ☁️ Working at Agencies vs. In-House Brands ☁️ Overconsumption and de-influencing
#122 From Sorority Social Media Manager to Freelancer turned CEO with Becca Bunch, Founder & CEO @ Homemade Social
27 Aug 2024
00:49:09
✨ Becca Bunch, Founder & CEO @ Homemade Social
☁️ Transitioning from freelance to CEO ☁️ Actionable advice for getting started in freelance marketing ☁️ Setting boundaries and enforcing them ☁️ Niche marketing to gen-z and millennials
#95 Exploring a Career in Email Marketing with Email Marketing Manager @ CNBC, Bridget Barrett
20 Feb 2024
00:45:15
✨ Bridget Barrett, Email Marketing Manager @ CNBC
☁️ Advice for transitioning into different industries ☁️ Trends in email and digital marketing ☁️ Insights into a career in email marketing ☁️ Tips for women navigating male dominated workplaces